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What will be the most important thing a marketer wants?

Obviously, “More customers” will be their answer.

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First, make your site visible and attractive to increase traffic to your site.

Lack of website traffic is one of the most common challenges many site owners face today. Many studies have shown a high percentage of traffic loss to the sites over recent years.

Ways to Increase Website Traffic

There are a lot of ways to increase traffic to your site. This article will share some important forms to increase website traffic. Let’s look at it.

1. Focus on the long tail keywords 2. Advertise your site 3. Start a forum about your website

The more you produce quality content online, the more your visibility will be in search engine results. An active forum or blog with many articles will work too well for you. They will help to decrease your bounce rate, increase the time spent on the site and help to build a community. If you carry out these activities for the long term, then you can make a huge difference online.

4. Get Social

It is not just enough if you produce quality content about your site. You should make it visible, and you have to be proactive. One of the best ways to promote your content is through social networks. There are a lot of famous social networking sites like Facebook, Twitter, Google+, and others. There are also image-sharing social sites like Pinterest.

5. Optimize your articles

Depth article contributes to making your pages appear on the search results page. An article has three main elements to make it successful – meta titles, description, and keywords. The article should contain quality words. Keyword stuffing should be avoided. If you do it correctly in every article you write, then you will start to rank for your keywords much faster and better.

6. Facebook marketing

Facebook has become a great promotion tool. You can install a Facebook tracking pixel on your site to market your site to the customers who have visited your site. You can also remarket your site to audiences.

You can upload the email list to Facebook and find out the social accounts of your customer or anyone who has visited your site. This will help you to market the site directly to the users. And the email list you collected through any other source can be given a second life through Facebook.

7. On-page SEO

SEO is always the main factor that affects the ranking of a page. Optimizing the content for search engines is still worth doing things for your site. Take care of the issues such as keyword research, indexing, crawling, duplicate content, site structure, image optimization, internal links, meta descriptions, and other factors of on-page SEO. All these factors will help you to drive organic traffic to your site. Make your site look as good as possible for the search engines that crawl to your site. Make your visitors more engaged with your site and enjoy reading. Thus, this will ultimately make them share your site as a reference.

8. Blog, Blog, Blog

A blog works great to drive traffic to your site. Blogging often will increase your website traffic by double the time ever before. There are few things to do in blogging

Start guest blogging – Getting a guest post on a reputable site can increase your website traffic and improve your brand preference. If you try to spam guest blogs, then there are more chances for you to get penalized by search engines. So be cautious.

Invite others to write blogs for your site – Guest blogging is always two-way. If you write a blog for another location, invite them to write it on your site. This will help to bring new readers to your site. But one main thing to consider here is that the content should be high-quality and original.

Promote your blogs on Facebook – If you post social media posts on Facebook, it will not attract many people. Instead, a good option is to post something often related to your blog—target such posts to your custom audience and remarketing audience.

Promote your blogs through Email – If you have an email list of your customers, include one or two links to your blog when you email them. This will help to increase the traffic to your site. But remember, this should not be your only motive for emailing your customers.

Join a blogging community – Joining a blogging community will help you to mingle with other bloggers and to promote each other’s content. Some of the best blogging communities are ProBlogger and Copyblogger.

Submit your blogs in StumbleUpon. This works in improving your website traffic.

Exchange blog posts with other sites – Sharing your blog on other sites is another trick to drive traffic to your site. First, you need to find blogs similar to your kind of business in size and audience to do this. But in such cases, you should be careful that there is no duplicate content. The next step is to ask the site owner if they want to swap the blog articles. Therefore, you can get more number of new customers.

9. Work on your headlines 10. Link building

Internal links can also help to do SEO and provide the best experience for the users. Thus, a better user experience will increase your site’s traffic.

11. Make your site more responsive and fast

After internet browsing came into effect, the era of desktop PC was gone. Today people are using mobile to use the internet. So make your site mobile-friendly. Ensure that your site offers good and easy navigation on all kinds of devices, whether a PC or a smartphone. If you make navigation difficult for mobile customers, they will move to other sites.

If your site takes a long time to load, it will increase your site’s bounce rate. Make your site highly optimized. Be careful about the image size, page structure, and functionality of a third party. If all these things are taken care of, it will make the page load faster and better.

12. Find partners in your field

Find persons running a business in the same field and have a working relationship with them. You can have a partnership opportunity with them and can include your site details on their website. This will give many organic inbound links and help get referral website traffic.

13. Foster a sense of community 14. Host a webinar

Webinars are an interesting way to present what you know to people willing to learn and gain knowledge. It is very simple, just find out a topic in which you are an expert and then create a fun-filled, engaging presentation for the audience. Combining the webinars with a social promotion campaign will increase the traffic to your site. Send emails to interested people about the webinars, including the date of the presentation and the last date to register, and also send them reminders. Promote your webinars through social media so that it reaches widely.

Contributing to other websites is another trick to drive traffic. If you find any website that is related to yours, then leave up writing there along with a link to your site. This method will not give you immediate results, but you can get the benefits. Such referral traffic has more chances for conversion. To become a contributor, start writing today. Start with a small job. Write something about your business every single day. Thus, the more you write, the more chances you have to become a better contributor.

There are also a lot of other techniques to get website traffic. These techniques are mentioned in brief below:

Submit all your pages to Google Index

Automate your emails

Implement Schema Microdata

Email Marketing

Examine your analytics data

Make videos

Research the competition

Create a Podcast

Snippet Optimization

Increase your international audience


Hope this article has helped you know how to drive website traffic. You don’t need to be a marketing expert to bring traffic to your site. Simple things like adjusting the keyword or changing the titles can also increase traffic. So you just need to know the tactics and follow them continuously.

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How I Increased Website Traffic By 644,575 Visitors In One Month

Traffic is likely one of the key ingredients your bosses and clients use to judge your performance. The more traffic you get, the greater your chances of generating conversions and sales, right? And the greater your successes, the richer you get, right?

Not always.

But, as marketers we’re always looking to increase traffic to our website and generate more sales. Which is why I’ve outlined some of the tactics I have been using successfully over the past couple of months. And, yes, that headline is true: I generated an extra 644,575 site visits in just one month.

In any marketing project, it’s important to start with some clear objectives. Here are mine:

Objective #1: Improve The Site’s SEO

Search engine optimization (SEO) isn’t the be all, end all in itself. But, the site I was working on was poorly optimized. So, one of the objectives was to improve traffic levels, particularly traffic from Google. Improving the site’s SEO gave me some quick wins – immediately increasing the site’s rankings in Google, driving new traffic to the website.

The work I completed included improving the page titles, rewriting meta descriptions, implementing redirects, and changing the site structure. The changes were key to improving the site’s performance in Google’s organic results.

Recommendation: Before you start any promotional work, make sure you or your client’s website is well-optimized. A site audit will help identify any obstacles that prevent the site from ranking well in Google’s results.

Objective #2: Generate More Traffic Through PR and Social Media Campaigns

My plan was to create several pieces of content daily each month.

Focus was also on creating ‘Linkbait’. Linkbait is content that aims to attract links. For us this included data, infographics, great written content, and videos.

Perhaps you have a low-budget client or are looking to increase your blog traffic – in that case you can look at places like chúng tôi PeoplePerHour, and Fiverr to help you with creating apps, images or whatever content you are looking to create.

The content I created was all hosted on the website so that any links generated would come back to us. I see little point in promoting content on other sites, so don’t post videos to YouTube or infographics to infographic websites.

A good example of Linkbait is OK Cupid’s Experiment on Human Beings that currently has more than 1,000 domains pointing to it and over 10,000 Facebook shares.

Here’s some other fun PR examples for you – chúng tôi created a $133,000, 9.4 million calorie bathroom made entirely of chocolate:

Ryanair’s ‘Standing Seats‘; and Paddy Power’s Sir Alex Ferguson statue all garnered a lot of attention – each of them picked up by newspapers and blogs.

In a similar vein, I created social bait – content that will become popular and spread on social media.

Recommendation: Create an editorial plan that lists the content you want to create, whether it’s focused on PR, link building or social media.

Objective #3: Build Brand Credibility

One way to improve the return visitor percentage on your website is to build credibility. If you can become a trusted and reliable source in your niche this is certainly beneficial to your visitor levels.

Articles that reveal secret tips and tricks are a great way of helping customers to learn something new. Many business owners feel they don’t have enough to write about, or time to crystallize their ideas. The fact is, if you’re in business or operate your own site, you probably have a wealth of knowledge, experience, and insight many of your customers and prospects will find interesting.

For example, have a look at this article about job interviews on chúng tôi written by Jeremy McCarthy, chief executive of VentureLoop, a company that helps create long-term relationships between venture capital firms and entrepreneurial individuals. McCarthy draws on his many years experience in recruitment to outline his interview tips.

Similarly, in this article about marketing attribution, Natalia Selby, marketing co-ordinator at Mediahawk, a call tracking company, explains how marketers can use call tracking and web analytics to improve the returns they get from their marketing budgets.

Other ways to build credibility can be to get a regular guest blogging spot on authoritative sites, or appearances on TV, radio and/or podcasts. Anything you can do to spread your message across a popular network gets a thumbs up from me.

Recommendation: When planning your editorial calendar, make sure to create opportunities to build your brand’s credibility. Visitors search for trusted brands, and will come back to your site time and again.

Objective #4: Build an Email List

Collecting a list of interested names and email addresses of people who enjoy reading your content is a good way to go about increasing traffic to your website. And, once you have acquired your visitors’ details you have the opportunity to send messages at a time of your choosing. What’s more, email marketing provides some of the best conversion rates of any marketing activity.

Email addresses can be collected via a sign-up form on your blog (just be careful the pop-up doesn’t annoy your audience to the point they swiftly exit).

Recommendation: Email marketing allows you to send regular emails to your interested audience to increase your traffic. If you don’t already, incorporate regular emails into your marketing plan.

To meet my objectives, I tested a number of tactics. After all, PR wasn’t going to happen by itself, websites weren’t going to publicize us for no reason. I had to entice readers to subscribe to the mailing list and provide content that would enhance our brand’s credibility.

Here are four tactics that worked really well:

Create Flagship Content

As Chris Garrett, Chief Digital Officer at Copyblogger, once coined, ‘flagship content‘ is a great way to go about building your credibility. This is content that remains fresh and popular over a long period of time.

Content Idea #1: Demonstrate Your Knowledge

One way to create flagship content is to demonstrate your expert knowledge. Are there articles on your site that would benefit from an upgrade? Are there new topics you can cover? The aim is to make sure that your content is better than the competition, so that readers share and link to your site.

Flagship content can be articles, guides, PDFs, tables of data, infographics – any content that sticks in the minds of your visitors and wants them coming back for more. Content they are going to share, read again and refer to.

For an example, Mashable’s Beginner’s Guide to Twitter is pretty authoritative, has over 10,000 shares and ranks number one for ‘Guide to Twitter’, above Twitter’s own help center.

Result: 84% increase in organic traffic in first month

Content Idea #2: Invite Authoritative Figures to Write on Your Blog

What better way to build credibility than have credible people contributing to your website’s content? Getting authoritative figures to contribute not only increases your credibility, but also helps you reach a new audience.

Getting these people to contribute to your blog can be challenging. After all, they’re likely to be busy. So you’ll need to be creative, and explain the benefits of contributing.

There are two main approaches you can take:

Ask the expert to contribute an article

Interview the expert and write up the result

A good example of the former is the Bleacher Report – a very popular sports website that invites bloggers to write for them. They have top name bloggers contributing and, as a result, this website has become an authority when it comes to football news and opinion.

Secure an interview with a respected personality in your industry and the resulting article is likely to attract great traffic and links to your site. You can write up your interview in a question and answer article, or as a structured narrative.

Your contributors don’t necessarily have to be key figures in your industry. They could be up-and-coming bloggers, service providers, or consultants. You’ll benefit from having of different people sharing their opinions.

Result: Traffic spikes on days when top bloggers poster and shared their content

Content Idea #3: Make Predictions

Whether you’re right or wrong, people engage with bold predictions. Ideally, though, you’d like to be ‘right’ as much as you can to avoid getting slack from your competitors or visitors!

People love to know what’s going to happen. So if you can make solid predictions, or at least be trusted with your predictions, you can build your credibility and traffic by making them.

If you are already in an authoritative position this can be excellent for inheriting citations and being quoted elsewhere. This should be approached caution however, as it comes with as much risk as it does reward. There’s the potential to lose credibility if your predictions are wrong, or at least perceived to be wrong, more often than right.

I’m a big football fan and one of my most popular blog posts on a site I write for, SoccerLens, happened to be a bold prediction I made, which got readers’ attention.

Result: Increase in traffic and social shares

Test Your Timing

A final thought: timing is key to marketers. It can be the difference between success and failure. Ever noticed game consoles are released in the final couple months of the year, in time for parents to buy for their children at Christmas?

Timing your marketing efforts will be similarly important when planning your blog content.

To find out what works best for your website you simply need to test, test, and test again. This is the only way you can find out which time and day of the week your articles have the best success.

Drayton Bird, a long-standing direct marketing expert, often emails his prospects on a Sunday afternoon. He reckons he gets great response rates at the time largely because there’s less competition. It’s worth testing.

If you’re running paid search activity, you’ll already have access to data that will tell you about your audience’s behaviour. You’ll have access to detailed reports that show when your clients are active. For example, we know that in the travel industry potential customers are often searching for holidays on the weekend. But often buying takes place during the week. If you’re a travel marketer, this knowledge is likely to influence your editorial calendar.

Result: Working out the best time of day to get optimum traffic levels

What’s Next?

This is only the start. Hopefully in 12 month’s time, we’ll be able to report a continued growth in the traffic and business. Until then, thanks for reading!

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7 Ways To Quickly Increase WordPress Speed

Everybody seems to be in a hurry these days, and online loading times matter. Studies show that speedy WordPress websites perform better in terms of:



SEO (search engines really appreciate speed)


Time People Spend Browsing

Now, let’s take a look at how to quickly increase the speed of your WordPress website!

1. Update Everything. Now!

note: Before hitting that update button, create a backup. Updating your WordPress installation, WordPress theme, and plugins should be painless if you use WordPress products created with WordPress best practices in mind. A theme should only take care of the visuals, nothing more.

Updating your WordPress installation, theme, and plugins will increase speed as every update brings performance, stability, and functionality improvements.

2. Use a Theme that’s Not Bloated

There are so many heavy, bloated WordPress themes right now, it’s likely that you’ll stumble upon one. A theme could, for example, have a built-in portfolio functionality. But what if the developer stops providing support and updates? What will happen to your portfolio? Keep in mind:

A theme should display and style your content. Plugin should be used to add functionality. 

3. Limit Plugin Usage

Decide which plugins you need and regularly update them

Delete the ones you don’t use

Always delete plugins you don’t need, because every badly coded plugin (even a deactivated one) poses a security threat.

4. Use Cache Plugins

You’ve probably heard this one before. While you could speed up WordPress using other ways, at least give cache plugins a chance. They work just fine if you spend some time figuring out what’s working and what’s not. Two of the most downloaded cache plugins for WordPress are:

Don’t enable everything, just the most basic stuff such as: page cache, browser cache, minify (may cause your website to look little weird), or try enabling the CDN option.

5. Optimize Images

Images can massively slow down websites, especially uncompressed and non-optimized ones. There are a couple of ways to avoid this:

Optimize images before you upload them & crop them to the correct resolution.

Install a plugin called Wp chúng tôi It compresses your images & deletes all meta data.

6. Use Text Advertisements

7. Switch Hosting Company

Do a little research on different hosting companies. Send each hosting company an email and learn about their response time and customer support before you make your choice. Read this article on the performance of 7 Top WordPress hosting companies.

See if your hosting company uses Google’s mod_pagespeed and activate it. It will configure your server for speed.

You should compare how nimble your WordPress is before and after doing this speed optimization. Online tools like Pingdom and Webpagetest can help.

WordPress speed directly influences your website authority and may determine the future of your online business.  What other ways have you found to increase the speed and success of your WordPress powered sites?

Ios 15 Failed Verification Issue: How To Fix In 7 Ways

The latest iOS 15 system update is chock full of features and quality-of-life improvements and iPhone users are not wasting any time to download the package and update their devices. However, many of them are getting a ‘failed verification’ error, telling them that they’re not connected to the internet. Here’s how to go about fixing it and install iOS 15 and ensure that you get the latest firmware update and all the goodies that come along with it.

A few iPhone users are experiencing difficulties in getting the latest iOS 15 update. When they tap on the “Install now” button, instead of starting the download, their iPhone throws up a message telling them that it is “Unable to Verify Update”. It goes on to say that “iOS 15 failed verification because you are no longer connected to the Internet”. 

For some users, updating to iOS 15 can become an agonizing prospect as it sometimes fails right at the end so that all their patience was for naught. 

Related: Why is iOS 15 Not Installing? 12 Fixes You Can Try!

How to fix the “Failed Verification” issue on iOS 15

Here are a few possible fixes to resolve this issue and get your iPhone updated to the latest firmware. 

Fix #01: Turn off your VPN

That’s a pretty easy and basic solution, right? But it works. Try it yourself — this will get it fixed for you most probably.

Another update lying downloaded on your device might also cause this issue. So, try to find and delete one.

Now, in the list of all apps, find an app called Update. Tap on the Update app and then tap the “Delete Update” button.

Download the new update and the issue should be fixed now.

Fix #03: Check Wi-Fi connection

Perhaps the most obvious fix, but one that takes a jiffy to check. If you’re not connected to the internet or don’t have enough signal strength, then the update cannot be verified or begin. You may also want to ensure that the connected network is actually providing internet access, and is not just a dead network. 

Fix #04: Restart your iPhone

Sometimes, the worm is in your iPhone itself and can only be weeded out by giving your iPhone a soft reset. A simple restart can go a long way to fix internal glitches, reload background apps and the iOS firmware itself. So simply restart your iPhone and check to see if the update starts and finishes successfully. 

Fix #04: Reset network settings

The source of the problem can also lie in how your network connections are managed. If there’s a limitation to the number of connections that a network can hold, you may not be able to connect to it. 

Furthermore, the network settings themselves can sometimes cause disruptions with the connection and leave you with inconsistent internet access. Resetting your network settings and reconnecting to your network can fix this issue and allow you to resume the iOS 15 update. Here’s how to do this:

Open the Settings app and tap on ‘General’.

Tap on ‘Transfer or Reset iPhone’.

Tap on ‘Reset’.

Select ‘Reset Network Settings’.

Fix #06: Ensure there’s enough storage space

Updating to iOS 15 requires you to have sufficient storage space on your iPhone so that the package can be downloaded first. The update is roughly 3.2GB in size so make sure you can free up at least that much space for the update. For this, you can try deleting old, unused files, games that are lingering on your iPhone, or unnecessary images and video clips.  

We hope the above fixes helped you solve the update issues and get you updated to iOS 15.


6 Ways To Increase Soft Conversions Before The Sale

Most marketing strategies focus on the hard conversion — that is, the actions that represent the greatest likelihood of purchase, such as a request for a quote, consult, or an online purchase. However, the best strategies will focus on soft conversions as well.

Soft conversions  are actions that indicate a demonstrable interest in your products or services, where the customer seeks more information before making the final purchase decision. These conversions are valuable, though they require more time and nurturing.

Optimize Your Funnel

Once you’ve moved the prospects into the funnel, you must get them through the middle — the conversion. At this point, you’ve got their attention, but you must bypass the three common reasons people won’t convert. They either don’t need it right now, can’t afford it right now, or don’t trust you right now.

Your optimization process should focus on conveying urgency, so people start to feel like they cannot wait to invest in your products or services. While offering a discount can do a great bit to entice them over the edge, you can also try the scarcity principle or exclusivity.

By offering a limited number of something, urgency comes into play. If you make it known the special offer is only available to your social media followers for a limited time, you’re playing into both exclusivity and scarcity.

Then, make sure they trust you. Build social proof with third-party reviews, testimonials, and evidence of shares across social media. Include an easy-to-understand, honest guarantee that you can support if your audience calls you on it.

Provide More Opportunities for the Soft Conversion

Looking at your funnel, how many chances do your prospects have to soft convert? The more, the better — because each chance gives you a connection to the potential customer. Typically, soft conversions include:

Viewing a specific web page

# of video views

General emails

Soft conversions are everywhere. When you go car shopping and the salesman asks a series of questions about your preferences: color, two doors vs. four doors, stripped down vs. fully loaded features, budget and ideal payment amount, and so on… each of those questions is a soft conversion for them.

In the end, they either present you with the perfect car for your needs — exactly what you described as willing to buy — or something close enough that you’ll convert. If they cannot do that, you’ll leave, either satisfied with the decision to go to another dealership or content with the current vehicle you’re in. But, it’s only when you drive off the lot in a new-to-you vehicle that they’ve met their end goal.

But beyond creating valuable content, you must make it easy for people to access your website, especially when logging in or registering is required. Oftentimes, sites require users to create an account, and while many will do that, others will walk away.

Consider adding a live chat option to your site, so visitors can quickly get in touch with someone at your company for more information. While you should also have a thorough FAQ section to address the most common questions your prospects ask, the idea of having someone there to answer questions right away is appealing for many potential customers. Nearly half of online consumers (44%) say having live chat support during online purchases is one of the most important features a company can have.

Change Up Your Email Marketing

Your strategy must include decision-making content, which answers questions that are frequently asked when someone purchases your products or services, overcomes objections, and provides opportunities to convert them into a hard lead. From the hard lead stage, it is much easier to convert to a buyer.

Drive Traffic to Soft Conversion Pages

Use social media channels you know your audience is using to build brand awareness and drive traffic to those soft conversion pages. Use software like Buffer or Hootsuite to schedule updates with calls to action, but remember to be present and actually engage with your audience, too.

If you’ve already got an established email list, send out a short blast to let them know you’ve just published an awesome new resource to help them.

Include Related Product Recommendations

If there’s a visitor looking around on your website, unsure of whether they want to buy Product A, seeing recommendations for Product B, Product C, and Product D may spur them to buy one of those instead, or better yet, more than one. Those recommendations may help someone who was only thinking about buying see that they can get everything they need from you — rather than shopping in three places. This approach also helps build trust and credibility, because it shows them what other customers who’ve purchased Product A also bought.

Get Fans Involved

Your social media fans are likely a mix of people who are soft conversions and people who’ve been a customer for a long time. Either way, creating a promotion that gets them involved can boost conversions and sales.

Lay’s Do Us a Flavor contest is a prime example. Every year since 2012, the company has reached out to fans to ask them for input on what should be the next flavor. Then they vote, and the top three flavors go to stores. The flavor with the most votes, also considering sales, wins and becomes part of the product lineup. The person who came up with the flavor gets $1 million cash prize, too.

Even though people may not actually eat chips on a regular basis, the idea of contributing to the brand and earning the prize is the incentive. And people who don’t regularly buy the products may consider trying the new flavors. It works well; it’s now in its fifth year.

Of course, we want those hard conversions because we want revenue and customers. But don’t let chasing those hard conversions get in the way of ignoring the soft conversions that play a major role in the customer acquisition process.

Image Credits

Featured Image: StevePB via Pixabay

In-post Image: Tumisu via  Pixabay

What Are The Unique Ways To Increase Customer Retention?

Customer retention refers to a business’s capacity to convert customers into repeat buyers and keep them from switching to competitors. It determines whether the quality of your goods and service please your current customers. The bulk of subscription-based businesses and service providers employ it as well.

The best customer retention methods allow you to cultivate long-term relationships with clients who will become loyal to your business. They may even become brand ambassadors by spreading the news to their own circles of influence.

Customer retention differs between lead generation and customer acquisition. It focuses on customers who have previously made a purchase or signed up for a service with you. Customer retention, on the other hand, is about more than just transactions-about it’s creating connections.

Customers like brands that are trustworthy, genuine, and attentive to their needs. To increase brand loyalty, focus on buyer relationships with existing customers. Even when provided with other options, these customers will continue to choose your brand.

Benefits of customer retention

Lowering customer acquisition costs − acquiring new consumers is expensive, time-consuming, and energy-intensive. When your customer churn rate is high, you’re obliged to hunt for new clients. When you focus on customer retention instead, your existing customers are more likely to make multiple purchases from your company, reducing the amount of money you have to spend on client acquisition.

Understanding your customers − Successful firms are successful because they understand their customers. They know their demographics, but they also know the issues their consumers encounter, the emotions they’re experiencing, the level of transformation they want to achieve, their willingness to buy, and their brand loyalty.

Increasing the value of each sale − The sale isn’t over just because a customer has made a purchase. A common blunder made by businesses is failing to follow up with customers to upsell or cross-sell additional items and services. These follow-up activities can help you keep not only your customers but also raise the value of your existing sale.

Client churn prevention − Customer churn is the polar opposite of customer retention. Customer turnover can be caused by a variety of factors, including poor product quality, poor customer service, or better offers from competitors.

Customer retention rate

Customer Retention Rate is another important retention statistic (i.e., the number of customers who continue to use your service after a certain period.) The opposite of your churn rate is your customer retention rate. It’s how many consumers you can keep.

Your client retention rate measures the effectiveness of your retention strategy. Your retention rate will skyrocket if you keep clients pleased, engaged, and reasonably priced. Low retention rates are a severe problem that can quickly erode revenue, especially if you bill annually. Because the majority of your client loss occurs during new billing cycles, your customer retention rate can fluctuate rapidly.

The most effective strategy to increase customer retention is coordinating and incentivizing your staff to keep customers happy and engaged. This necessitates a focus on the appropriate client retention measures.

How do you measure your customer retention rate?

The percentage of past consumers who have remained loyal to your firm over time is the customer retention rate. To compute it, select a time period to be measured.

Customer retention formula

((E - N) / S) * 100 = X Strategies to improve customer retention

Customer Retention Rate can be improved using the following strategies −

Quickly respond to customer service inquiries.

Faster responses should, in theory, lead to faster resolutions. Even if you are unable to resolve a problem immediately, it is still beneficial to respond to the consumer as soon as possible. A rapid response might be as simple as a short message informing the consumer that you have received their inquiry. Even better, give them an estimate of how long it will take to address their problem. If customers know you’re working on a solution, they’ll be more patient.

Encourage loyalty.

Customer loyalty should be rewarded in order to promote customer retention. Customers like it when brands acknowledge them and give them reasons to return. Loyalty programs, discount discounts, and special offers are all effective incentives. These will encourage people to keep buying from your company.

Use automation to re-engage customers.

Some of your routines can be handled automatically by software through automation. “Marketing automation” is the most popular. Manually monitoring and updating your consumers is time-consuming because there are so many processes that must be repeated on a daily basis to keep your brand fresh in the minds of your customers.

Customer service KPIs should be improved.

The acronym for Key Performance Indicator is KPI. It’s a measurable value that shows how well a corporation accomplishes essential business objectives. KPIs are used by businesses to assess their progress toward their goals. KPIs can also be thought of as a road map because they assist you in visualizing what the future holds for your company and the path you should take.

Some customer retention metrics

The goal to retain consumers is at the heart of any retention strategy. Retention marketing helps you bring every single customer back to make that next purchase, whether they’ve only made one or five.

Customer Churn Rate (CCR)

The customer churn rate (CCR) is the percentage of customers who have left in a certain time period. To put it another way, these are the clients who have stopped buying.

To calculate your client churn rate, you must first establish a measurement period. In order to keep your finger on the pulse of how your customers are responding to your retention marketing efforts, it’s a good idea to assess your customer churn rate on a semi-regular basis.

Repeat Purchase Probability (RPP)

The likelihood of a consumer making another purchase is known as repeat purchase probability (RPP). Your customer churn rate is extremely strongly tied to your brand’s repeat purchase likelihood rate. Churn is more likely when customers are less inclined to make another purchase. Keeping track of this number allows you to see where clients are losing interest during the customer journey, allowing you to take preventative measures.

Repeat Purchase Rate (RPR)

The percentage of clients who have made multiple purchases at your store is known as the repeat purchase rate (RPR).

Despite the fact that repeat customers make up only 8% of your total client base, they account for 40% of your annual revenue. This astounding reality is why your store’s repeat purchase rate is so important. Your repeat purchase rate provides a clearer picture of the success of your whole retention strategy, demonstrating that each of your strategies is beneficial.

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