Trending November 2023 # 30+ Business And Finance Strategies You Must Know # Suggested December 2023 # Top 15 Popular

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Definition of Business and Finance

Entrepreneurs are self-taught in most respects, but when it comes to managing business and finance, what counts is being prepared. Keeping up with receipts, invoices, and payments across the year and stable financial record keeping is easier said than done. If you have a small business that you want to nurture into a giant company, here are some crucial finance tips for you. So, read on to get the numbers right regarding financial management.

Get Better in Business and Finance

Below are mentioned 32 tips to get better in business and finance:

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Use Cloud Technology to Weather the Storm

Thanks to cloud computing, economic crises can be weathered well, and real-time insights into your finance can be accessed from anywhere.

This provides a huge efficiency boost for entrepreneurs of small businesses. Could accounting solutions also allow small business owners to scrutinize business and finance with the accountant?

Plan Ahead for a Better Tomorrow Spread Out the Tax Payments Net, Outsourced Finance Management

This is another good way to ensure you can get over the trouble of saving for quarterly estimated tax payments on an annual basis by choosing monthly payments instead.

Tax, therefore, becomes like another monthly operating expense. Small business accounting falls outside the expertise of passionate entrepreneurs who mean well. Outsourcing technical and financial tasks is the best way forward in such cases.

Use the Past Financial Statements to Project Future Revenues

Expert CFOs recommend looking at the big picture when it comes to your company’s financial performance. Use past financial statements to project future revenue, expenses, and cash flow, and base your business decisions on this.

SaaS Financial Tools That Make Sense for Your Business

Using tools that work for your business is important. SaaS or Software as a service financial tools are a hot choice among small business owners who want to capture, analyze and track financial data and understand their options to make informed decisions about the correct platform for their business. Using tools that capture only the required amount of information is vital.

Separate Business Expenses from Incidental Costs

If you are using business and finance for personal expenses and making a repayment, an account of this also needs to be maintained. Keep separate accounts for business and personal use, making tracking deductible expenses and crossover costs easier.

Hire Skilled Accountants

Tax laws are complicated, and you need allies for a beneficial business outcome. Intimate knowledge of taxation and tax laws in their jurisdiction makes accountants trusted professionals for the job. If you are looking for more deductions and a penalty-free tax experience, calling in a pro has many benefits.

Organize your business and finance.

Whether penciling it in or using a pen, set aside some time every week to organize your finances. This will help you to get more insights into your business and make informed decisions.

It will also ensure everything is organized when tax time approaches. Track your expenses if you want to be on a path to prosperity. You will also incentivize employees and check if you are within your budget by doing the math now rather than tackling numbers at the last minute.

Keep Track of Payments

Small businesses frequently operate without properly tracking customer invoices and payments, which costs them in the long run. Keeping proper records means being able to track your finances in one glance.

With admin tasks to take care of, an accounting snapshot can really prove to be a handy tool in keeping a tight rein over business and finance. Navigate tricky financial waters and come sailing smoothly to the other side by clearly accounting for your payments.

Plan for a Realistic Budget, Rather than Building Sandcastles in the Air

Budgets are essential to ensure your business gets off the ground and your feet firmly planted on solid terrain. A budget lays out what direction the business plan is moving in. It also points out whether you must push harder or scale back your efforts.

Overspending is a Costly Mistake

A fancy company car or the latest Apple Mac are not necessary expenditures but only ways to create a shortfall that the business cash flow may not be able to handle.

So keep your expenses in check, or things can get out of hand. Lines of credit can be an increasingly dangerous path to tread on the road to growth and expansion. Learn to regulate your expenses and reinvest the rest towards the future financial health of your firm.

Complete Records are Important to Get the Big Picture

If our invoices, credit notes, bank statements, and financial documents are organized well, financial accounting will not be reduced to looking for missing pieces in a jigsaw puzzle.

Lost or inadequate records will be a massive problem for small organizations, especially in emergencies.

Make sure you keep backups and accounting online in the cloud rather than having your head in the cloud when it comes to doing the math and keeping the score.

Manage Debts Efficiently

Managing debt effectively is crucial, and small businesses require clarity on the various business and finance options available, along with understanding the cost associated with each financial solution.

Lean Operation= Smooth Functioning

Once the money has been spent, fixed costs cannot be avoided, But running a lean operation rather than a flashy one can help to build the business rather than sapping available cash.

Keep costs to the minimum by avoiding capital expenditures as far as possible, and business success will be close at hand. It’s better to rein in costs when the economy is doing well than to tighten the belt when times get tough.

Expand at a Manageable Pace to Speed Up Growth

Consider techniques like outsourcing globally to lower costs. Pay per task or hour and hire freelancers who cost less than full-time employees.

Keep a Check on Accounts Receivable

As the business expands, accounts receivable do not always keep pace. Make sure the average number of days for outstanding invoices doesn’t expand in time as your business grows. Avoid bad debts and the possibility of receivership by managing the finances of the business in a disciplined manner.

Access Capital in Here and Now to Encash in the Future

Consider drawing out capital to expand, buy another company or launch new products or services, refinance old debt, or establish a line of credit to weather a future rainy day.

Liquidity is one of the biggest presents you can gift your company in current times, to tide over everything from daily business obligations to temporary cash shortages.

Employee Engagement is Essential

Engaging employees is a critical step forward in lowering turnover. It is also financially better to hire experts as consultants than hire for part-time positions. Moving further involves expanding expertise as well as a global footprint. For both, employee engagement is crucial.

Startups with Modest Beginnings End up Rich

All businesses, irrespective of their size, can only expand and grow if they start small. Gaining interest and feedback is a gradual process, and companies need to test new concepts in the market before launching their products. By using opportunities right now, you can cash out in the future.

When Times Get Tough, Cash is King

Consider every capital purchase requiring additional debt and see if the expenditure will generate the cash flow to make up for itself. Defer purchases that cannot pay their way through.

Budget Is The Perfect Financial RoadMap

On the path to prosperity, the budget is the financial roadmap that serves as a guide. Check to see the sources of capital growth and cash drains by tracking your expenses and budgeting.

Assess Your Financial Performance Objectively

Are you getting the top returns for your investment? Are nonbusiness assets also generating growth? Is the financial health of your company in pink or in red? Survival is only possible if you make objective assessments without any bias.

Be clear about the way your debt is structured. Look to generate a balance between short-term and long-term debt. Use long-term equity for business survival only.

Conduct In-Depth Financial Review

Prepare for a financial review with current investors, cash flows, balance sheets, and more. Assess and make provisions for the information needed. You must look beyond the tip of the iceberg if there are financial problems.

Lower the Risk, Higher the Benefits

Check your insurance coverage and increase deductibles to lower the premium. Review every item in the inventory list and eliminate coverage on low-risk items. You also need to examine insurance policies for borrowing against cash surrender values at low rates.

Deal with Financial Problems At Once To Prevent Long Lasting Issues Little Knowledge is Dangerous, So Educate Yourself

Financial literacy is imperative to succeed in business and finance. This means knowing all about cash flow statements, income statements, balance sheets, and statements of shareholder equity.

The cash flow statement analyzes operating activities, financial as well as outflow, and investments. A balance sheet provides information pertaining to assets, liabilities, and shareholder’s equity.

Revenue earned within a specified period of time is reflected in the income statement. Shareholder’s equity refers to the composition of common and preferred shares.

Monitor and Assess Performance

You need to keep tabs on the movement of money more so when large amounts are involved. Assess financial performance with respect to past financial statements to project expenses, cash flow, and future revenue.

Be Clear About the Numbers

Ensure you do the math and know what it takes to run your business. Assess the true cost of products and services and track money moving in and out of your business to be clear about the expenses involved.

Unearth Hidden Costs

If you need to obtain a permit or get a license, the cost of managing your small business just shot up. Why? Quite simply because you have to factor in the cost of legal services, salary, return on investor capital, and capital for future expansion.

Add the cost of borrowing money, interest, and debt already accrued. Start thinking ahead after finding out how much your business is consuming.

Learn How to Manage Cash Flow and Supply Chain

Brush up on the basics and understand your cash inventories as well as how you manage the cash flow and the supply chain.

Know About The Marketplace

You must educate yourself about your marketplace and competitors to ascertain how the company fares in pricing, services, and goods. Assess the strengths and weaknesses and identify the opportunities to help you market your business better.

Go Hi-Tech, Use Financial Management Software

Software options can help you to track business and finance, file taxes, manage the budget and maintain invoices.

Pricing your product or service is not just a test of your worth. It is the value of your business which also includes other factors such as the competitive landscape and value brought to the business by customers.

The true worth of a business determines its prospects and influences its future.

Conclusion

Money matters, and so does money management. To understand business and finance, you must have a strong base and a good grasp of the fundamentals and the latest tools and gadgets. So, equip yourself with precise money management because it counts most for any small business.

30 Best Minecraft Mods You Must Install

Minecraft in itself gives you a chance to have infinitely random experiences with each new world being different from any that has existed before. Mods in the game take that experience to the next level. Minecraft mods can help turn your unexciting Minecraft experience into a fun time. With thousands of mods to choose from, we have mentioned some of the best Minecraft mods you can use to make your time in this sandbox game more enjoyable. The list below has been divided into various categories, including mods for a performance boost, mods to add Zombies and Pokemon to your world, and much more. So without further ado, let’s start listing the 30 best Minecraft mods for you in 2023.

Best Minecraft Mods (2023)

The mods we have selected for you are working on different versions of the game. As per our internal testing, most of these mods even work with older Minecraft versions, like 1.16.5 and 1.17.1. But, you can always check the download pages of each mod to figure out if they support your version or not. We have shared the download links and in-game screenshots alongside the overview of each mod down below.

Note: It is important to mention that the mods will be limited to Minecraft Java Edition because of the difference between Minecraft Java and Bedrock Edition. The latter does not have Minecraft mod support if you were unaware.

What are Minecraft Mods and How to Install Them?

Minecraft Mods are add-ons or game-level changes to the existing Minecraft gameplay experience. These are community-based and free, created by editing the easily available source code of the Java version of the game. You will find thousands of Minecraft mods online with dedicated updates even after years of release. As for installing them, you need to create a folder called ‘Mods‘ in your Minecraft directory and place the downloaded mods in it.

These mods are focused on improving the overall Minecraft gameplay experience without making you feel like you are playing an entirely different game.

1. JourneyMap

Minecraft players share the struggle when it comes to unreliable maps and a complete absence of a HUD-based mini-map. This mod aims to tackle that with a detailed but small map placed in the corner of your screen. You can not only see the world and where you are heading but see the entities, including mobs present in the area as well. It also shows the name of biomes, which can be especially handy if you are new to the game.

Download JourneyMap

2. OptiFine

One of the most popular mods of all time, OptiFine is treasured by low-end PC gamers. It not only enhances your graphics in the game but also greatly helps in improving the performance with custom settings options. We have an in-depth article dedicated to getting started with OptiFine. It will teach you how to get the best FPS on Minecraft using OptiFine.

3. Quark

Essentially, the Quark mod aims to provide as many gameplay enhancements as possible without compromising the performance even a bit when compared with the non-modded Minecraft game. This mod offers a boatload of features, including improved mount HUD, inventory search, item sharing, camera mode, and more. You can read about all the features on their official website. From what we tested, it certainly delivers on that promise. Though, it’s a dependent mod that additionally requires you to install AutoRegLib mod as well.

4. Immersive Portals

This mod is comparatively simpler than the others in this category but still useful for players who are getting started with making portals in Minecraft. As the name suggests, the Immersive Portals mod makes all the portals in Minecraft see-through. You still won’t be able to hear sounds from the other end until you enter the portal, but you won’t have to worry about stepping into your death (or a wrong location) each time you enter a nether portal. Also, as a bonus, there’s no waiting time when you enter the portal, and you land directly on the linked map location.

Download Immersive Portals Mod

5. WorldEdit Minecraft Mod

Download WorldEdit Minecraft Mod

Entity Based Minecraft Mods

These Minecraft mods are focused on changing how entities in Minecraft look, spawn, and act. For those unaware, entities are any dynamic objects in-game other than the main character. These include villagers, mobs, and even animals.

6. LotsOMobs

From elephants and giraffes to cavemen, this Minecraft mod adds more than 45 new mobs to the game. All the mobs have unique drops that you can use to create new in-game items such as fur armor. It also gives you a ton of new blocks and matching items to make the experience feel more natural to the game. Unfortunately, this is an old mod and will only work if you run it on Minecraft 1.9.0 or lower.

Download LotsOMobs Mod

7. Animal Bikes

Download Animal Bikes Mod

8. Pandoras Creatures

If having realistic-looking animals in Minecraft isn’t your thing, this mod is exactly what you need to change those entities. This mod offers a small bunch of well-designed mystical creatures that you can interact with. The variety isn’t the attractive part of this mod, but the quality certainly lives up to our expectations.

Download Pandoras Creatures

9. More Dogs

As you can guess from the name, the More Dogs mod adds a variety of dogs to the game. Minecraft isn’t known for the types of dogs it has by default, but if you are a dog lover, this simple mod will make your overall Minecraft experience way more fun, cute, and wholesome.

10. Extra Golems

Who doesn’t love Iron Golems? They are the most powerful friendly entity in Minecraft and protect villagers and even you at some point in the game. This nifty mod enables us to make Golem beyond iron blocks. You get a choice from among 40 golems, ranging from glass to diamond. So yeah, you can make even more powerful Golems to safeguard you in Minecraft.

Download Extra Golems Mod

World-Changing Minecraft Mods

These Minecraft mods are heavy, serious, and powerful. They change the way you experience and play Minecraft. World-changing mods are also the most fun ones, and we suggest you use at least a mid-range PC to avoid any lags and stutters in the gameplay.

11. Pixelmon 12. Decimation: Zombie Apocalypse

No list of mods is complete without zombies, and Minecraft is no exception. This zombie mod brings a realistic zombie survival experience with a resident evil like city, blood & gore, and a huge amount of hungry zombies to Minecraft. You have to work with other survivors and not only survive but also find a cure to end the zombie apocalypse. This immersive experience makes Decimation one of the most well-crafted Minecraft mods of all time.

Download Decimation: Zombie Apocalypse Mod

13. Fossils and Archeology Revival

The aesthetics of Minecraft always make you want to have Dinosaurs and ancient creatures in it. Well, this mod does that and a lot more. You get 50 prehistoric creatures in a single mod in an archeological world, where mining trips quickly become archaeological studies with beautiful rare blocks. It’s one of the limited mods that can keep up with Minecraft updates and is still planning to stay up-to-date, so don’t forget to try it out.

Download Fossils and Archeology Revival Mod

14. The Lost Cities

Download The Lost Cities Mod

15. The Aether II

This Minecraft mod is a direct sequel to the extremely popular Aether mod. Once installed, the game starts in a world based in clouds with fantasy creatures and mysterious structures surrounding you. We get multiple new biomes, types of equipment, creatures, and overall interaction system within the game. If you are tired of exploring the same old Minecraft biomes and structures, this would surely be a good change of pace for you.

Download The Aether II

Gameplay Changing Minecraft Mods

The following mods don’t add new mobs or locations to this popular sandbox game. But instead, these mods make changes to the core gameplay rules of Minecraft. They are aimed to experiment with the way we perceive and play the game.

16. Physics Mod

Download Physics Mod

17. BiblioCraft

If the physics mod seems a little too much for your taste, BiblioCraft is the cutest little mod that you will try on Minecraft. It started as a way of creating bookshelves in Minecraft homes but has essentially turned into an ultimate furniture and storage mod. You can use this mod to decorate your house and take it to the next level. Who’s going to build the Antilla in Minecraft then?

Download BiblioCraft

18. Biospheres

Continuing the spirit of breaking how we perceive the Minecraft world, we have the Biospheres mod. It doesn’t essentially change the way you play the game in any sense, but it does provide us with somewhat spherical biomes. If you are a Minecraft player, you know spheres are a rare occurrence in the Minecraft world. But the mod looks appealing with planets like Biomes connected by bridges.

19. Global GameRules

As the name suggests, this Minecraft mod allows us to set gameplay rules that are applied to the world when it’s loaded. It enables you to enter a more controlled world if you want to play Minecraft in hardcore or survival mod. We don’t get anything new in terms of gameplay but the Global GameRules mod enables us to change the existing game rules that are inaccessible in general. Some of these changes are health regeneration, the ability to avoid mobs and getting burnt by fire, and much more in Minecraft.

Download Global GameRules

20. No Cubes Mod

This is the most mind-bending game-breaking Minecraft mod that I have come across. Minecraft is known for its block-based gameplay, and well, this mod smoothens it all out. Yeah, no blocks anymore. As a player, you refuse to believe the game you are playing is Minecraft once you install this mod. The game doesn’t look bad, but it certainly doesn’t feel like the game you love in any sense. You can break your perspective by trying it from the link below.

Download No Cubes Mod

Other Popular Minecraft Mods 21. EyeMod Mod

As you might have already guessed, this Minecraft mod gives you a phone inside the game. Much like GTA 5’s in-game phone, it gives you some essential features and a whole new way to interact with your world. Rather than a phone, the actual in-game item looks more like a tablet, but it still gets the work done.

Download EyeMod Minecraft Mod

22. Portal Blocks

If you are a veteran in the gaming world, you might remember the popular game Portal. Even if you don’t, it had a simple concept, where you could create connected portals anywhere in the game. This mod gives you that same option by adding a portal gun and a whole Portal 2 themed environment to Minecraft. Due to Minecraft’s game rules, Portal Blocks is limited in terms of functionality, but it is a fun mod to try.

Download Portal Blocks

23. Computer Craft

Download Computer Craft Mod

24. Vehicle Mod

Official Screenshot

There is not much to explain in this mod. You get a faster way to travel in the world of Minecraft, which players have been asking to bring for years. The Vehicle mod adds in-game vehicles in a variety of shapes, colors, and form factors. Beyond traveling, they also help you farm, transport goods, and soar to the skies above. There’s also a fuel system to make it feel more realistic.

Download MrCrayfish’s Vehicle Mod

25. Instant Massive Structures

This mod is a personal favorite of mine because of the endless ways you can use it. Using this Minecraft mod gives you the ability to make massive real-life structures instantly inside the game. The best part is that you get over 800 structures to choose from. The mod runs on an older 1.12.2 version of Minecraft but you can use the worlds from that version in the newer game versions too. The structures use only the default rules and blocks to function.

26. FramedBlocks

There is no doubt that the world of Minecraft prefers cubes over any other 3D shapes and while most players have gotten used to that, it is still a troublesome restriction for builders. The FramedBlocks mod tries to fix that by adding slopes, prisms, and a bunch of other framed blocks to the game. You can use it to create almost any polygonal shape with all in-game building blocks. Though, if you want to create a sphere in Minecraft, that’s a totally different story.

Download FramedBlocks Mod

27. Pam’s HarvestCraft 2

It has been a long since Minecraft added a new food item and this mod is going to fix that by adding over 120 food items to the game. From fruits to butter, everything is on the dining table now, though. Moreover, you get special crafting recipes for each of the new items. So, they integrate well within the vanilla game, and you also get a bunch of utensils and new tools to cook your food.

Download Pam’s HarvestCraft 2

28. Enchantment Descriptions

Download Enchantment Descriptions

29. Fastcraft

One thing that Minecraft Bedrock does better than the Java edition is optimization. Unless you have a powerful system, you are bound to come across FPS issues or subtle lagging. Luckily, with Fastcraft, even a potato can run Minecraft worlds to their fullest. So, whether you are using other mods or not, Fastcraft is a must-have for slower PCs.

Download Fastcraft Minecraft Mod

30. Little Tiles

While Minecraft lets you create basically anything in its world, it unintentionally applies a limit on creativity when it comes to detailing. So, you either have to let go of the details or make extra large structures to incorporate them all. But what if you could hammer down the large blocks into smaller cubes? That’s what the little tiles make possible. You can use this mod to turn a single Minecraft block into cubes that are 4096 times smaller.

Install the Best Minecraft Mods to Elevate Your Experience

How To Use Pinterest For Business: 8 Strategies You Need To Know

Pinterest is not just a social network — it’s also a visual search engine and productivity tool. Find out how to use Pinterest for business.

Are you currently just using Pinterest to plan your dream vacation or find delicious-looking baked goods to try — or are you using Pinterest for business? If you aren’t doing the latter yet, it might be time to consider getting your brand on this visual platform.

Pinterest offers businesses of all sizes a unique way to market themselves — as a visual search engine, Pinterest is great for exposing new potential customers to your brand.

That’s because Pinners come to the platform for inspiration. They want to try new things, discover new ideas, find great recipes, and often, get inspired to make their next purchase.

This article will cover all the Pinterest marketing basics to get you started including:

What is Pinterest marketing?

How to use Pinterest for business

How to set up a Pinterest business account

Important lingo you should know that will help your Pinterest marketing strategy

How to use Pinterest with Hootsuite

Let’s get started.

Bonus: Download your free pack of 5 customizable Pinterest templates now. Save time and easily promote your brand with professional designs.

What is Pinterest marketing?

Pinterest marketing is a set of tactics that incorporate Pinterest into your business’s bigger social media marketing strategy to reach new audiences and grow awareness for your brands and products.

According to Pinterest Business, social media marketers turn to the platform to:

Reach a new audience and grow an online presence.

Drive more traffic to the business’s website or online store.

Encourage conversions like newsletter sign-ups, ticket sales or purchases.

In other words, using Pinterest for business can help your brand reach a lot of people and make money.

As of 2023, Pinterest is the 14th largest social network in the world with 459 million active users each month.

Source: The Global State of Digital 2023

In fact, 80% of weekly Pinners have discovered a new brand or product on Pinterest. And Pinterest statistics show that both the number of Pinners and boards created, is increasing year over year.

This platform can be particularly beneficial if your business targets the same demographic that loves and uses Pinterest. The platform has historically attracted women and people who want to shop or start a new project. As of 2023, it’s becoming increasingly more popular with men and Gen Z-ers.

Source: Pinterest Business

Pinterest is also popular among people looking for positive inspiration — it’s not the platform for FOMO or controversial back-and-forths.

Now that you know what Pinterest marketing is, time to move on to how you can market your business on Pinterest. Keep reading for 8 actionable tips.

How to use Pinterest for business: 8 tips and tricks

1. Create a Pinterest marketing strategy

Just as you would with any other social media channel, start by drawing out a social media strategy for Pinterest — don’t just jump right in.

Creating a Pinterest marketing strategy means:

Setting SMART goals (Specific, Measurable, Attainable, Relevant and Time-bound). On top of gaining a following on Pinterest, do you hope the platform will drive traffic to your website, increase sales for a specific product or drive sign-ups for an event?

Learning about the general Pinterest audience and the demographic that is most likely to use this channel.

Learning about your brand’s specific Pinterest target audience.

Considering what your competitors are doing on this social media platform.

Planning and incorporating on-brand content for Pinterest into your social media content calendar.

Once you’ve set a clear strategy, you can begin working toward your goals.

2. Pin engaging, captivating content

Pinterest is a visual platform, so effectively using it for business means producing high-quality, engaging visual content to share.

So, what makes a captivating Pin?

Vertical imagery. Data shows 82% of users browse Pinterest on mobile. Shoot for a 2:3 aspect ratio to avoid ending up with awkwardly cropped images.

Consider your image and video quality. You want to avoid pixelation, so aim for the highest quality image and video that Pinterest recommends.

Text overlay. Consider including a headline that reinforces your visual message.

Tasteful branding. If it makes sense for your brand and corresponds to your Pinterest marketing strategy, incorporate your logo in your Pins so your brand doesn’t get lost in the Repin shuffle.

Finally, be consistent! Consistent, daily Pinning is more effective than creating a board and filling it up at once. And Pinning regularly ensures your content will reach a wider audience.

Using Hootsuite to schedule Pins will help your brand stay on top of your content calendar. (Learn more about how to use Pinterest with Hootsuite below.)

3. Try different Pin formats

Pinterest is an image-sharing platform, but it’s not just about photos.

Mix it up! Pin a video encouraging Pinners to shop at your e-commerce store or try adding multiple photos to a Pin to create a carousel.

For example, Nike uses video to promote its products:

And carousels to show a variety of products in one Pin:

But even though 80% of Pinners discover a new brand or product on Pinterest, think beyond shopping and explicitly promoting your brand.

Pinners also come to the platform for inspiration, with 85% of Pinners saying they come to Pinterest to start a new project. Consider also posting how-to Pins or inspiration boards to provide your audience with fun and valuable content.

For example, Nespresso pins step-by-step content to engage Pinners with its brand:

4. Carefully plan your boards

As 97% of Pinterest searches are unbranded, your brand’s boards can help reach new Pinners interested in specific topics or learning specific things.

For example, Oreo’s boards include Pins with inspiration for upcoming seasonal holidays — like its Spooky Sweet Halloween board and Holidays with Oreo board — as well as recipe ideas, like its Oreo Cupcakes and Oreo Cookie Balls board.

5. Optimize your Pins for SEO

Pinterest is a search engine, so make sure your business’s Pins are easy to find in a search! Include keywords in your Pins’ descriptions, on boards and in hashtags.

Rich Pins, designed to pin new content from your business’s website while avoiding duplicate content will also boost your brand’s Pinterest SEO.

Find more SEO tips — and the top 100 Pinterest keywords— in this article.

People who have visited your website.

People who have engaged with your Pins.

People who have engaged with similar content on the platform.

A custom list, such as your newsletter subscribers.

7. Track the metrics

A successful Pinterest marketing strategy is data-driven. In other words, tracking, measuring and analyzing key Pinterest metrics and audience behavior helps social media managers see what content performs best and what content is a little less engaging.

We let you know which metrics you should be tracking and which tools you can use to monitor them here.

8. Promote your Pinterest profile

Finally, make sure your loyal followers from other platforms know you’re also active on Pinterest. Promote your Pinterest profile:

By linking to your Pinterest profile on your company website.

Including the link in your email signature.

Cross-promoting your Pinterest business account on your business’s other social channels.

Sharing the news of the Pinterest profile in a company newsletter.

How to set up a Pinterest business account

When using Pinterest for business, you want to make sure you’ve created a Pinterest business account and aren’t just using a personal account. That’s because a business account allows your brand to:

Access analytics to monitor and measure your Pinterest marketing strategy.

Set up a Shop tab.

Here, we walk you through the steps to setting up your brand’s Pinterest business account.

How to set up an account if you’ve never used Pinterest before Step 1: Start by creating a new account

Step 2: Navigate to the bottom of the pop-up

Step 3: Fill in your details

Step 4: Fill out the fields to build your business profile Step 5: Describe your business

Choose the description that best fits what your business does and add a link to your website.

How to set up an account if you have a private Pinterest profile Step 1: Log into your personal Pinterest account and navigate to Settings

Step 2: Select Account Settings in the left hand menu

Step 3: Scroll down to Account Changes

Step 4: Fill out your business information

You’ll be asked to add your business’s name, language and location. You’ll also choose the description that best fits what your business does and add a link to your website.

After creating a linked Pinterest business account, follow the same steps as above: add your business’s name, language, location, business description and a link to your website.

Whichever method is right for your brand, once you’re set up with a Pinterest business account, you’re ready to start marketing on Pinterest!

Important Pinterest for business terms you should know

Like every social media site, Pinterest has its own lingo you should familiarize yourself with to set yourself up for success. To help you out, here’s a glossary.

Pins and Pin formats Pinner

LinkedIn has members. Snapchat users are Snapchatters. And Pinterest has Pinners. In other words, a Pinner is the branded term for a person who uses Pinterest.

Pins Promoted Pins

Promoted Pins are a kind of Pinterest ad. They are Pins that companies have paid to promote so that more Pinners are likely to see them. These Pins appear in the home feed, category feed and search results, and include a “Promoted” label.

Promoted video Pins, carousels, and app Pins are also available. Learn more about Pinterest ad options here.

Repins

Think of a Repin as a share on Facebook or a Retweet on Twitter. A Repin is when someone Pins a post they like (but that they didn’t create) to one of their boards.

Rich Pins

Rich Pins automatically pull more information from your website to the Pin. The point is to provide more information, such as product availability and up-to-date pricing. Rich Pins are available in three formats: Product Rich Pins, Recipe Rich Pins and Article Rich Pins.

Video Pins

These are much like regular Pins, but instead of a static photo, they feature a video that loops.

Carousel Pins

Instead of just one image, carousel Pins feature multiple images. Up to five images can be added to a carousel Pin.

Collections Pins Idea Pins

This is a new Pin format that isn’t widely available yet. Idea Pins can be used to promote your brand in a new way, by customizing the colors and fonts in your Pin, creating step-by-step guides or curating collections.

Try on product Pins

This is another new Pin format that isn’t widely available yet. Try on Pins use augmented reality (AR filters), allowing Pinners to virtually “try on” products they see on Pinterest using the Pinterest Lens.

Boards and Board types Boards

Think of Pinterest boards as digital mood boards. Use boards to save, collect and organize your Pins. Many use boards to group Pins according to a certain theme or topic. For example, you might create a board around the planning of a product launch event, for seasonal content, or for wedding inspiration.

Group boards

Group boards are the same as regular boards, except more than one person can add content. This format is ideal for marketers looking to share ideas or plans with their team, as anyone can contribute.

Secret boards

A secret board can only be seen by its creator and invited collaborators. When you create one, you’ll see a lock symbol beside the board name. These are useful for planning you don’t want to be public — secret boards won’t appear in the home feed, in search, or anywhere publicly on Pinterest.

Protected boards

Similar to secret boards, protected boards live at the bottom of your Pinterest profile and only you can see them. However, the Pins on these protected boards can be seen across Pinterest if a Pinner has a direct link.

General Pinterest terms Audience Insights

Pinterest business accounts have access to important metrics and analytics via Audience Insights. Learn more about how to use Pinterest analytics and what platform-specific metrics you should be tracking.

Pinterest Lens

This augmented reality tool is available on mobile devices only. Pinterest Lens is a camera tool that lets users take a picture of something — like a product or a Pincode — and then they can find related content on Pinterest.

Pincodes

Pincodes are essentially QR codes. These codes can be placed on hard copies of marketing material (like a business card or a press release) and scanned using Pinterest Lens — the codes then link back to a Pinterest board or profile.

How to use Pinterest with Hootsuite

Hootsuite allows you to streamline your Pinterest marketing efforts, work on social media marketing as a team and handle all of your social accounts (across platforms) from one dashboard.

Here’s how Hootsuite’s integration with Pinterest can help you save time and effortlessly add Pinterest to your social media strategy.

Using Pinterest will help you and your business by:

Saving time. Hootsuite allows you to create and schedule Pins. You can also post the content to multiple accounts at the same time.

Improving teamwork. With Hootsuite, you can make sure that content is created consistently, regardless of which team member is doing the work. Do this by setting up an approval workflow in Hootsuite and using the dashboard’s collaboration tools.

Making it easier to manage multiple channels. The scheduling feature ensures your Pinterest marketing strategy aligns seamlessly with all of the other social platforms your brand is using including Facebook, Instagram, LinkedIn, YouTube, and Twitter.

How to start using Pinterest with Hootsuite Step 1: Connect your Pinterest business account to Hootsuite

Select Pinterest as the network you want to add to Hootsuite:

Step 2: Create your first post

Hover over the Composer icon and select Pin.

Step 3: Select a board for your Pin

You don’t have to pick just one — you publish the Pin to multiple boards.

Step 4: Upload your media files

Upload your image (and edit it, if you’d like), add a link to the website and type any text for additional context about your Pin.

Step 5: Pick a time for the Pin to be published

Step 6: When scheduling for later, select your publishing day and time

For more information on how to publish posts to Pinterest using Hootsuite, check out this video:

Save time managing your Pinterest presence using Hootsuite. From a single dashboard, you can compose, schedule and publish Pins, create new boards, Pin to multiple boards at once, and run all your other social media profiles. Try it free today.

Get Started

Schedule Pins and track their performance alongside your other social networks—all in the same easy-to-use dashboard.

Top 10 Things You Must Know Before Investing In Cryptocurrency

Investing in cryptocurrency might not slow down anytime soon! Note down these facts for more profits

Over the past few years, the significance of cryptocurrencies has grown far and wide. The digital asset market is constantly evolving with investors discovering new use cases regularly. Currently, there are thousands of cryptocurrencies in the market, with Bitcoin as the largest and the greatest of them all. However, the present condition of the crypto market is scaring investors away from it. The market’s growing popularity has led to an increase in cryptocurrency investments, however, investing in cryptocurrency might not be that easy! There are various facts about cryptocurrencies that beginners should understand and analyze before diving into the market, starting with its intense volatility that led to the fall of major cryptocurrencies like Bitcoin and Ethereum. Even though the crypto market’s volatility is worrying investors, investing in cryptocurrency is not likely to slow down anytime soon. In this article, we have enlisted the top 10 things you must know before investing in cryptocurrency in 2023.

Cryptocurrency is Unregulated and Decentralized Extremely Volatile

Large-scale, trusted investments like Bitcoin and Ethereum have lost significant chunks of their values due to their extreme volatility. However, investors are still unaware of how to control the volatility in a manner to satisfy their own needs, without losing massive amounts of funding.

Analyzing Market Sentiments

The buying and selling of cryptocurrencies define what and how customers are feeling about a specific digital asset. Understanding the basic conduct of buying and selling, the rising mainstream adoption of specific crypto, and how it’s being adopted by external users indicate the market sentiments about the digital asset. Beginners should take note of such investments since it demonstrates which cryptocurrency has higher potential to yield profits.

Keeping a Modified Crypto Portfolio

Investing in cryptocurrency requires investors to spread their money across various digital assets. The assortment should include potentially less volatile cryptos, and some volatile, yet high-reward assets like Bitcoin. Keeping a diversified portfolio will help investors endure profits for a longer period of time.

Analyzing Various Crypto Developments

Cryptocurrencies are based on blockchain technology that is open-source. It provides investors with the ability to check out the latest developer activity to get a better glimpse of how the crypto might prove useful in the days to come.

Invest Money You are Comfortable Losing

Cryptocurrencies are innately risky, infact, sometimes plummet down to zero! For instance, the implosion of the Terra LUNA stablecoin token taught investors to not completely put their investments into one token and only invest what they are capable of losing.

Beware of ICOs

Initial coin offerings became quite popular, a few years back. However, ICOs became one of the primary hunting grounds for naive investors. ICOs can be extremely risky, hence, investors need to go through the whitepapers of cryptocurrencies on their respective websites before plunging into it.

Choose the Right Crypto Exchange and Wallet Services

Investors need to look for trustworthy crypto exchanges and wallet services, through which they can handle their crypto funds and investments. The rising popularity of cryptocurrencies gave birth to several new crypto exchanges and wallet services, however, choosing the right one might make investors quite overwhelmed.

Protecting the Private Keys is Critical

Investors might not always remember the passwords to all their crypto wallets; however, it is critical that they remember and protect the private keys. Experts say that one of the best ways is to handle crypto funds through a hardware wallet that will not require any internet connection, making it less vulnerable to attacks.

Keep Yourself Updated with the Taxation and Regulatory Measures

6 Strategies For Quickly Expanding Your Business

Scaling a business is always challenging. It requires painstaking attention to the fundamentals and an ability to wear different hats.

An entrepreneur has to deal with sales and marketing, make sense of taxes and corporate compliance, and take care of customer interactions. Growing a business is hard, but it is still better than a soul-crushing 9 to 5 job.

If you look at things in perspective, growing your business will no longer seem insurmountable. With the help of an animated explainer video company, you will boost sales and brand awareness. These seven strategies will take your company to the next level quickly.

6 Strategies for Quickly Expanding Your Business 1. Build a Sales Funnel

Also read: Best Top 10 Paid Online Survey Website in the World

2. Utilize a CMS

A customer management system saves time and effort. There is a wide variety of CMS, so choose one that matches your line of work.

For example, Salesforce is a leading cloud-based solution, while QuickBooks will streamline accounting, and InfusionSoft will help with marketing and sales. Most popular CMSs integrate with other cloud-based systems seamlessly.

3. Create a Loyalty Program

Also read: 10 Best Saas Marketing Tools And Platforms For 2023

4. Seek New Opportunities

Consider everything from distribution to competition, including foreign markets and related industries. Most probably, there are dozens of fresh opportunities to pursue — you just need to gather data to see them.

5. Form Strategic Alliances 6. Diversify your Offers

Also read: How to Start An E-commerce Business From Scratch in 2023

Final Tip

Update the detailed information about 30+ Business And Finance Strategies You Must Know on the Hatcungthantuong.com website. We hope the article's content will meet your needs, and we will regularly update the information to provide you with the fastest and most accurate information. Have a great day!

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Top 10 Things You Must Know Before Investing In Cryptocurrency

6 Strategies For Quickly Expanding Your Business