Trending March 2024 # 5 Best Email Tracking Software # Suggested April 2024 # Top 11 Popular

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5 Best Email Tracking Software [2023 Guide] Email tracking is an excellent tool for marketing




Email tracking tools are a great way of making sure everyone gets your emails.

The guide below will act as a listing of the best email trackers currently on the market.

They will provide great insights on your email marketing campaigns.

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We picked the most reliable email tracking tools available to make your choice easier. Check out their features and decide which is the best choice for your needs.

What os the email tracking software used for?

Email tracking software is an essential tool for marketing. A good tool should provide insightful information about your campaigns and help you measure their efficiency.

The software listed below is also useful when considering the following criteria:

Outlook email tracking – Outlook

is just another email client, and all of the entries listed can efficiently track its emails.

Free email tracking software –

All of the listed tools have some form or another of a free subscription service, so you don’t need to worry about expenses.

Best email tracking –

It goes without saying that all tools listed here are the best in their field.

Software for Gmail – Just like in the case of Outlook, all of the listed programs can track Gmail emails

We’ve listed all their meaningful features below so you can make the right decision in choosing the perfect solution for you.

This service is easy to use even for beginners, and it doesn’t require any changes in the existing mailings.

Check out more features provided by Atomic Email Tracking Software:

⇒ Get Atomic Email Tracking Software

This software will be able to integrate with CRMs like Salesforce for the best sales potential.

Contact Monkey works in real-time, and this means that you will never miss an opportunity to see who is really interested in your business.

You can use Contact Monkey straight from your Inbox, and this will make things more convenient. The tool has a 14-day free trial.

Check out the best of its features below:

See who opened your email, when, where from, and what type of device they used

It provides desktop notifications when the email is opened

Prioritize users according to the number of times that they have opened your email.



⇒ Get Contact Monkey 

Yesware is one of the most used tools when it comes to email tracking. It is an excellent program for SMBs, and it lets you perform all kinds of actions from tracking emails from clients to optimizing sales.

The program comes with a user-friendly interface that will be easily understood and used even by beginners.

Expert tip:

Yesware provides a 28-day free trial, and after this trial is over, you will get various pricing plans.

Let’s go through some if its best features:

⇒ Get Yesware

GetNotify is a free email tracking tool, but on the other hand, they request donations that will allow you to unlock more features for a specified period of time.

Even if this program is quite simple, it comes with a lot of features for email tracking.

Take a look at some of its key features:

⇒ Get GetNotify

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4 Ways It Asset Tracking Software Optimizes Business Performance

Efficient IT asset management is a critical contributor to an organization’s overall profitability, impacting its bottom line from multiple key impacts. Although a variety of tools can be used to manage IT assets and make sure they are being utilized to the full capacity, IT asset tracking software is the most effective. Structuring IT asset management (ITAM) processes with dedicated IT asset tracking software allows your team to accelerate asset procurement, management, and maintenance of your mission-critical IT equipment.

ITAM consists of a combination of strategies that facilitates asset optimization by centralizing all asset data in a cloud-based system. According to recent reports, the ITAM market is likely to have a CAGR of 6.9% between 2023-2032. IT asset tracking is useful for organizations operating in many industries, including construction, education, AV, and media.

The administration of different IT assets, such as laptops, desktop computers, and IT peripherals can be a challenge, but ITAM ensures that its management is streamlined for maximum efficiency and user productivity. Let’s look at some of the major hurdles faced by organizations that do not deploy IT asset-tracking software:

1.  Faulty audits: Auditing is a major part of asset tracking since it helps keep a count of assets along with their condition. Inaccurate audits translate into the inability to extract useful information about assets, such as their lifecycle and maintenance needs, which turns into a lack of internal transparency and accountability. Audits help drive valuable insights into methods for optimizing asset performance and make it easier for an organization to know how and where the assets are being utilized. An IT asset tracking software makes it much easier to avoid errors in recording asset details by allowing you to cross-reference audit numbers with the data stored in the system.

2. Inaccurate asset details: Manual methods of data recording are obsolete and time-intensive. They also add risk, as manual records are more prone to damage, such as from fire, and records based on paperwork are much more likely to be lost. Further, the chance of human error in manual data recording is much higher than in automated processes. IT asset tracking allows you to verify all data and increase asset visibility by keeping records in a consolidated, always-accessible database.

3.  Lack of security: Without an automated IT asset management system, your assets themselves are at risk because there is no recorded data to refer to in case of theft or asset misplacement. Manual data records can be tampered with and, without backup data, there are no options for cross-checking, for example in case of the loss of a computer or other high-value asset. Leveraging a cloud-based system, the records can be accessed whenever required, and their security is guaranteed through password-protected individual accounts for each user. Only users with valid credentials can access the account, and with user roles established, only authorized users can access important information.

How does IT Asset Tracking Accelerate Business Productivity?

1. Automation: Reduced reliability on manual methods of asset tracking has proven to be beneficial in mitigating human error. It further helps increase business sustainability through enhanced asset data access and provides ease in managing large amounts of data. For example, if your organization deploys different brands of laptops, such as HP, Mac, and Dell –which all need to be controlled and accounted for – an IT asset tracking software will allow you to create a database of the laptops and categorize them separately, assigning each item a unique identification number. In this way, you can provide laptops to employees based on their specific needs, such as assigning Macbooks to specific users due to their specific features.

Also, employee onboarding and off-boarding are two important tasks for any organization that each require tight management of IT assets like laptops, internet devices, paid subscriptions to online tools, and more. While checking in or checking out these physical assets, you can log in details in the cloud-based software to maintain an exact count of the assets available and in use, as well as all related accounts. Electronic record-keeping and automation tools clearly help expedite this work and ensure accuracy.

2. Scheduled maintenance: Taking care of high-end technical equipment is also essential for smooth daily operations. Unplanned equipment downtime and unexpected breakdowns add to your costs, halting everyday tasks. Using IT asset tracking software, you can ensure that your assets are always performing at their optimal level – the software can help you schedule maintenance, track depreciation levels, and stay up to date on their condition. You can also schedule recurring maintenance for high-value IT assets, such as computer software that requires timely updates from time to time to improve function and security.

A dedicated software system also helps you easily track what assets are nearing the end of their lifecycle, so that you can make informed decisions about asset disposal or repair. With focused tracking, you can avoid costs, and reduce the instance of repetitive purchases that impact your profitability over time. A preventive maintenance approach minimizes delays in operations while ensuring that your equipment is always in service and helping your employees’ productivity.

3. Inventory management: Effective inventory management is crucial to avoid resource mismanagement, and allows your team to gain valuable insights about stock levels. IT asset management software can help you tailor your inventory management strategy to meet your business needs. For example, to regulate inventory levels at different warehouses, you can simply track their location and set minimum and maximum inventory thresholds. This helps streamline procurement and reduces operational and financial costs.

With a consolidated platform, you can find all information about your inventory in one place which increases efficiency, whereas lacking such a system would make this process quite difficult.

4. Alerts: Alerts are a useful feature of IT asset tracking software that automatically makes you aware of certain actions. For example, if a monitor screen breaks down, then maintenance can be scheduled using the system and the user will be sent an alert about the scheduled service. Relevant asset levels will be updated as well, and the asset will be made unavailable for checking out until it is serviced. When an asset is due for regular maintenance, the person in custody of the asset will be notified. This ensures that your assets are always serviced and in top shape, and also helps your employees better manage their time.

How does IT Asset Tracking Software reduce costs?

Managing a large number of assets can be tedious and time-consuming. IT assets need timely maintenance and efficient tracking, and these activities can be ensured if a dedicated platform is in place. IT asset-tracking software helps accelerate business productivity and makes it convenient to optimize the management of your mission-critical business projects. It not only allows you to seamlessly track assets and update asset information automatically, but allows you to easily identify the end cycle of an asset’s life, and retire or dispose of it when needed. By using the latest tracking technology, you can record equipment downtime, asset loss, expiring licenses, and asset depreciation, helping you to take appropriate actions, and guarantee smooth business operations. IT asset tracking reduces your costs and improves overall productivity, improving your business’ growth and increasing its overall success.

Rida Fatima

I am working as a Technical Content Writer at EZOfficeInventory, a leading IT asset tracking software. I specialize in writing technical blogs for the company aimed at spreading knowledge about the usability and viability of its products. With a great interest in the tech industry, I am excited about how technology continues to evolve and be a significant part of business operations. Apart from professional work, I love writing poetry and photographing nature.

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5 Best Free Cd Burning Software For Windows 10

5 Best Free CD Burning Software for Windows 10 Burn any disc easily with one of these great applications









Burning discs is certainly not as used as it was a decade ago, but some users still do that.

Although there are many options on the market, finding a good tool might be harder than you think.

Reliable disk creation software will offer you great writing speeds for your data, and at the same time, a good playback quality.



To fix Windows PC system issues, you will need a dedicated tool

Fortect is a tool that does not simply cleans up your PC, but has a repository with several millions of Windows System files stored in their initial version. When your PC encounters a problem, Fortect will fix it for you, by replacing bad files with fresh versions. To fix your current PC issue, here are the steps you need to take:

Download Fortect and install it on your PC.

Start the tool’s scanning process to look for corrupt files that are the source of your problem

Fortect has been downloaded by


readers this month.

Your operating system has a basic disc-burning feature, so many are looking for an alternative CD-burning software for Windows 10.

If you want some more features, you’ll have to install good third-party disk creation software.

There can be a plethora of reasons why burning data to a CD or DVD can be useful, either for storing data securely or for transferring important files from one party to the other.

In recent times, transferring and storing files can be done by using an external HDD or SSD, which provides a lot more storage capacity, and at the same time, makes it easier to access the data.

Transferring data to an older PC without a USB port

Booting Windows installation from a DVD as the USB drivers are not installed

Borrowing data to somebody who you don’t trust completely

Sharing files with somebody without an Internet connection

Creating an offline backup without risking the corruption of external HDDs and SSDs

Adding write protection to the data stored on the CD or DVD

Whether you find these statements valid in your case, or if you have other reasons for using a CD or DVD media to store your data, owning a good CD/DVD burning tool can help you tremendously, both on Windows 10 and Windows 11.

Even though spending money on software will provide you with more features, some software offers decent options even in their free version.

But you don’t have to spend your money on some expensive tools as we made a list of the best burning programs for Windows that also include completely free solutions.

If you want a solid external media burning tool, which is also very easy to use, Ashampoo Burning Studio is one of the best choices.

With Ashampoo Burning Studio Free, you can perform all burning tasks, like creating data CDs or DVDs, audio discs, and disc images, with great speed/quality balance.

When you start the software, you are greeted by a polished and beautifully designed dashboard that offers you quick access to all the features contained.

To round this tool up more, it also comes with a built-in CD ripper and backup tool, allowing you to easily transform any audio CDs into tracks and listen to them on your PC.

Moreover, this feature enables you to duplicate your physical media to store virtual backups on your hard drive.

Ashampoo Burning Studio is compatible with a variety of file formats, and this ensures that no matter what kind of CD or DVD you’re trying to create, the software will be of help.

As far as we are concerned, this is a great burning software for your Windows device. This tool allows you to burn your data securely and copy CDs, DVDs, and Blu-ray discs effortlessly.

Added to this, Ashampoo doesn’t consume much of your system’s power either, thus allowing you to run the software at full speed while also performing other tasks.

Some other useful features:

Create movies and slideshows

Modify existing discs and extract audio from music CDs

Create video discs with animated menus and perfect covers

Back up your files instantly

Powerful compression and password protection tools to prevent data loss

Ashampoo Burning Studio Free

Try the powerful Ashampoo Burning Studio today and burn CDs or DVDs without worrying about the output quality.

Free Visit website

Express Burn is another useful software created by the team at NCH. This tool has a free version, and even though its features are limited, it gets the job done without a problem.

You can use it at home and burn CDs and DVDs quickly and effortlessly with consistent results.

The creators claim it to be the fastest-burning software in the world, but it is always recommended that CDs are burned at a slower speed to maintain the quality of the files.

Regarding DVD writing, the speeds can be increased exponentially without affecting the overall quality of the results.

To ensure that no problems arise, as soon as the installation process is completed, a help file pops up showing you information on how to create different types of discs, including an audio CD, MP3, data, and video disc.

You do not have to bother to search the files from the software interface through your PC – drag and drop them into the application like you normally do while using Windows File Explorer.

Choosing the options is very easy, as they are presented in a user menu in the top bar of the software.

As soon as you choose one option and confirm it, the software will open a file browser window allowing you to drag and drop your files to the disc.

It’s a great tool and one of the best CD-burning software for Windows 10.

Expert tip:

Record Audio CD, normalize audio, and pauses between tracks

Burn DVD and Blu-Ray disks, create and manage chapters, record to PAL or NTSC

Create custom DVD authoring with pre-made templates

Write bootable data disks to rescue your PC when needed

Even though it is relatively light on features, Nero gets the job done with great results.

You can easily record DVD and Blu-ray movies, but also does its job when it comes to burning audio CDs. You may easily burn and rip audio CDs, and you can choose a specific track or the entire album.

This enables you to selectively create a playlist from different media and not perform the task manually.

After you’ve ripped the tracks, you have the option to transform them to the desired format – MP3, PRO, AAC, FLAC, and APE.

With this selection of formats, no matter what device you want to access your data with, you will have no issues.

CD, DVD, or Blu-ray discs are perfectly secure thanks to Nero’s SecurDisc 4.0, which ensures that any other third parties cannot access the data without your consent.

Some other useful features:

Gracenote technology (integrates album covers into the audio file)

Copy CDs, DVDs, and Blu-ray Discs with original quality and sound

Burn ISO images or Video Disc structures and disc images to new data mediums

Automatic sound improvement (filters and other adjustments)

SecurDisc 4.0 technology and 256-bit encryption (digital signature and password protection)

Nero Burning ROM

Burn any CD or DVD with ease using this extensive disc-burning software.

Check price Get it now

If you need lightweight CD-burning software for Windows 10, this application might be just what you need. The software works with both CDs and DVDs, and it can be used to create MP3 or audio discs.

Of course, it also allows you to burn ISO files or create your ISOs. You can even convert ISO files with it or create a bootable disc. In case you’re working with a lot of data, there’s a spanning feature that will help you split it.

The software has a simple-to-use interface, and there’s even command-line support so you can use it without a graphical interface. The application can work in a potable mode, so it doesn’t require installation, and it should run on any PC out of the box.

Other great features:

Friendly user interface

Ability to create and burn ISO files


Can create bootable discs

⇒ Get CDBurnerXP

In case you need software that is easy to use perhaps BurnAware might be just what you need. The application allows you to create data CDs, DVDs, Blu-rays, etc.

Of course, you can make audio CDs, Video DVDs or Blu-rays, or MP3 discs with ease. You can even make bootable or multisession discs if you want.

The software also allows you to make or burn ISO images, and you can even save discs to ISO images with ease. Remember that some features require a license, but all essential features are available to all users.

Other great features:

Works with CDs, DVDs, Blu-ray discs

Ability to make audio or MP3 discs

Can make or burn ISO images

Ability to save discs to ISO files

⇒ Get BurnAware

Is CD/DVD burner software safe?

As in the case of every piece of software out there, the most important element to consider when asking this question is the source of your download.

You can find yourself in a situation where even if the software company produces quality apps, downloading them from an unsafe source could corrupt your PC.

As you might expect, all the download links in this guide are from trusted sources, so you shouldn’t worry.

To ensure that no malicious software can infect your PC, it is always recommended that you install good antivirus software, no matter if you’re using Windows 10 or Windows 11.

We hope that at least one of these burning software tools in this guide fits your needs.

Whether you want a simple software that gets the job done quickly without other extra options or software capable of various feats, you will find it on our list.

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Hat Design Software: 5 Best To Use In 2023

Hat Design Software: 5 Best to Use in 2023




The easiest way to start designing hats is to use specialized design software that enables you to use different templates.

It is very important that the hat designing software you choose focuses more on letting you create than tweaking the software.

One of our suggestions that you can use to create amazing designs for hats is a tool from the Adobe suite.

To get more information regarding the best

hat creator app

options worth investing in, check out this guide.

Get the right software to support your ideas!

Creative Cloud is all you need to bring your imagination to life. Use all the Adobe apps and combine them for amazing results. Using Creative Cloud you can make, edit, and render in different formats:




3D models & infographics

Many other artworks

Get all apps at a special price!

Being able to design your own apparel is a great way to stand out from the crowd and represent your personality entirely.

But because not all of us have any clothing design skills, getting some help from CAD (Computer Aided Design) software is a must.

In order to create a virtual model of your preferred apparel item (t-shirts, blouses, hats) you can choose between 2D elements (panels), or create the full 3D object directly.

If you are planning on transferring the virtual project into reality, then it would be recommended that you create your project using the 2D option.

This allows for a faster transfer of your hat panels into printed guidelines, allowing you to start working faster.

In this article, we will explore some of the best software options that allow you to design your dream hat, no matter if you have experience with design or not.

Adobe Illustrator is our top pick for the best hat design software available on the market because of its never-ending capability to create amazing designs.

This software enables you to create projects from scratch, edit older projects, or simply use one of the multiple design templates.

There is no software on the market that gives you such a great selection of templates and presets to choose from.

No matter if you are going to use the creation templates as they are, or edit them and make your own, this process is simplified considerably.

Here are some of the most important features of Adobe Illustrator:

Adobe Illustrator

With Adobe Illustrator you can create new hat design projects, edit older projects, or simply use one of the multiple design templates. Try it now!

Free trialVisit website

Solidworks is a great software option that can help you create professional-looking renderings and models of your preferred hat designs.

The wide range of features included in this software allows you full freedom when it comes to the way you can modify and edit your virtual model.

You can use this program to design your virtual hats, can simulate the use of the model to help you spot any issues with the structure, and can even estimate material costs depending on the choices you make.

This tool also gives you access to a wide range of elements for your design – pins, straps, etc., extending its customization capabilities even further.

Here are some of the best features found in SolidWorks:

Can set custom geometry and scene setup

Can add markups to material panels and other parts of your design

Customizable material appearances, textures, decals, etc.

Can set up custom material properties, notes on nodes, and even design content tables

Can set custom relationships between your project’s elements

An extremely exact measuring tool that assures your final template is as exact as possible

⇒ Get SolidWorks 3D

Optitex is another great software option that enables you to create your custom hat designs with ease. The features found in this software allow you to customize every aspect of your project, set custom stitches, etc.

Because of a user-friendly and easy to understand interface, Optitex is extremely useful for both moments in which you have a design in mind and need to transfer it before you lose the inspiration.

What makes this software stand out from the crowd is its ability to combine 2D and 3D elements into one project, without turning managing both types into a chore.

Expert tip:

⇒ Get Optitex 

Rhino 6 is another great design tool for your hats project that offers an incredible range of features.

As in the case of SolidWorks, Rhino is more of a CAD software than Optitex and requires a bit of a learning curve to be able to use it properly.

Once you move past the learning stage, this software offers you basically unlimited customization power and can create anything from car designs to clothing and hats.

The measurement done in this tool are extremely exact, to the level that you could even build car parts with it.

This feature comes in very handy if you’re trying to design a new model of a hat, and need to have exact panel templates in order for the final product to look as it was designed.

One of the best features found in this program is the fact that it uses double-precision meshes, making it easier than ever to get exact results.

You can also animate your project if you want to, see the way it performs in real-life environments.

In order to start creating a hat in Rhino, you will first need to create the individual panels of your project, then use the Unroll Surface command.

This transforms all the panels of your project into 2D flat surfaces that can be printed to scale. Having a printed to scale design makes it easy to cut out the materials and build your project.

⇒ Get Rhino 6

Modo is another very useful tool to have downloaded on your PC.

This app is designed specifically to tackle 3D modeling, but it can also customize the textures you use in your project, and also gives you the ability to create beautiful renders.

Because of Modo’s simple user interface, anybody can understand how to use it easily, but that doesn’t mean that it lacks in other departments.

Here are some of its best features:

Great photorealistic rendering with customizable shading and lighting settings

WYSIWYG (What You See Is What You Get) type software

The wide range of available tools can be extended even more by creating your own

Shading system based on layers and nodal connections

A wide range of built-in materials that look real

Access to even more customization by downloading different plugins

⇒ Get Modo 

In this article, we explored some of the best software options on the market that can help you create beautiful looking hat designs.

After your design is complete you can simply use the built-in features to print out the designs to scale, and start creating your hat.

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5 Of The Best Radio Tuner Software For Windows 10

Radio Tuner Software for PC: 5 Best to Use in 2023






To fix Windows PC system issues, you will need a dedicated tool

Fortect is a tool that does not simply cleans up your PC, but has a repository with several millions of Windows System files stored in their initial version. When your PC encounters a problem, Fortect will fix it for you, by replacing bad files with fresh versions. To fix your current PC issue, here are the steps you need to take:

Download Fortect and install it on your PC.

Start the tool’s scanning process to look for corrupt files that are the source of your problem

Fortect has been downloaded by


readers this month.

Are you looking for the best radio tuner for PC? Or the best radio receiver for PC? Windows Report team has come up with the best programs for this purpose.

Radio Tuner seemed to be going out of vogue with the influx of music managers and programs like Spotify, iTunes, and Pandora. These programs have simplified the concept of music management but at one point you’ll get tired of your music collection.

Meanwhile, Windows Report has narrowed down the best radio tuner available for your Windows PC based on tests from our experts.

Nexus Radio is popular radio tuner software that streams over 1000 internet radio stations to your system. This Radio tuner software has a smooth interface with all features and options neatly arranged and radio stations are easy to navigate.

In addition, the radio stations are arranged according to musical style, and station name. There are great varieties of genres and you’ll have lots of options to choose from. You can arrange your songs and artists into favorite’s playlist for easy navigation. Also, this radio tuner enables easy Facebook integration, and other social media are easily integrated.

Download Nexus Radio

RELATED: 15 best virtual musical instruments software to use

Screamer Radio is a freeware radio tuner application used to listen to radio via the internet. The application is lightweight and doesn’t use much of your computer resources. Stations are arranged through default preset which includes language, network, region, and genre.

The radio tuner software also contains a web search directory where you can add your favorite stations for easy access later. When listening to a particular station all the information about the station and track being listened to are displayed on the radio window menu.

Finally, Screamer Radio overall gives a clean user-friendly interface with a good number of stations and quality music quality. The tool is also lightweight and does all the things you would expect from a radio tuner.

Download Screamer Radio

Tapin Radio is an excellent internet radio receiver with over three thousand free online radio stations for you to pick from.

The Radio tuner gives access to various radio stations across the world. The stations are divided into genre, region, and network. You can preset the type of stations you want from the menu although this could be taxing because of the huge amount of radio stations available.

Expert tip:

However, Tapin Radio has all the necessary features for an excellent radio tuner with good functionality and beautiful user interface.

Download Tapin Radio

RELATED: 5 best radio apps for Windows 10

Online Radio Tuner is a nice lightweight application with a variety of themes and is easy to configure options. This enables users to control most of the features of the program from sound recording profiles to the app hotkeys.

This is a useful online radio which is needed if you’re the type that likes online radio streaming and possesses a streamlined user interface.

In addition, Online Radio Tuner enables users to add URL of various music website which enables you to access your best music easily. Online Radio Tuner overall is nice handy software to have as you have access to many presets and it has a cool friendly user interface.

Download Online Radio Tuner

READ ALSO: 5 best PC jukebox software to use in 2023

Saving the best for the last, RadioSure is a top radio tuner for PC. This software enables you to enjoy all the benefits of internet radio stations. If you want to toggle through settings and arrange radio stations based on language, genre, country, and title; this radio tuner software is sure to do that, just as its name implies.

In addition, you can also use shortcut hotkeys assigned to your favorite stations to enable easy access later. The search function enables you to choose from various stations across the world. There are many stations which give you endless streaming of music from any genre.

RadioSure is a complete package and is an excellent radio tuner application to download for your Windows PC

Download RadioSure


In conclusion, these are the best radio tuner for PC which also doubles as radio receiver for PC. However, most of the programs we mentioned are easy-to-use due to their understandable graphical user interface (GUI).

Meanwhile, these radio tuner software has various features and are free to download, you can test each of them individually to have a better experience. This will make your decision on which to use permanently easier.


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Email Marketing’s 5 Most Underused Engagement Boosters

How many of these 5 practical and easy-to-use engagement tools are you already using?

One of the main questions I get asked is about how to more effectively engage in email marketing. The inbox is a very competitive place so you need to stand out, be interesting and be relevant but, although we all know this in theory, the execution often seems to get lost somewhere along the way.

In fact, I still see the majority of campaigns get sent out with very little, or no tailoring of content and I can still sign up to a retail outlet, for example, and give my age, gender and preferences and not see any evidence of this information being used in the campaigns received. This happens in companies big and small and across all industries so, I ask myself, is this because people just don’t know the engagement tools available to them? Do they just think they’re too long and difficult to set up maybe?

1. A/B testing

Optimising and testing is essential in the world of online marketing. If you don’t test, learn from the tests and put this knowledge into practice, things stagnate. Putting into practice what we learn helps us improve and optimise our campaigns.

How does it work? A/B testing in email lets you send different versions of the same campaign to a random, small sample of your database. Maybe you don’t know whether people will react best to the word “free” or the word “complimentary” in the subject line? You can test that. Maybe you’re not sure whether to send in the morning or evening? You can test that too. The contacts in the sample will have their responses monitored for a period of time and the winning version is sent out automatically to those that didn’t receive the test.

2. Segmenting

You can create groups of subscribers by segmenting your list using any of the information that you have on your clients.

How does it work? Let’s say that you run a restaurant and you know your subscribers’ favourite type of food and we have a group that we know loves pizza. Well, using this information, we can send news and promotions focused on that particular preference.

How does this help? This segmentation of your list means that campaigns are more relevant to that particular segment and more likely to be of interest than one general, less specific email sent out to everyone. This relevance and increased likelihood of being of interest means that it’s more likely that people engage.

3. Targeted emailing

How does it work? Targeted emailing allows you to create lists of subscribers based on their behaviour over a certain period of time or, even for a specific email campaign. Did this customer open all your emails in the last 10 campaigns? Did this one not open any in the last 6 months?

How does this help? Similarly to segmenting. Targeted emails are relevant as they are based on what an individual has actually done or not done.

4. Surveys/polls

When you read about segmenting above, you might have been asking yourself “And how should I know whether they prefer pasta or pizza?!”. This is where surveys and polls come in.

How does it work? Request your subscribers to answer surveys and polls by email or on social media and their answers will give you a wealth of information to work with on future campaigns. Just make sure you think carefully and strategically before sending them out. You don’t want to tire people but you do want obtain the most relevant and interesting info with your subscriber making the least effort possible.

How does this help? Your signup form probably only asked them for their name and email address and that’s perfectly acceptable. However, you’ll want to learn more about them for segmentation purposes by studying their behaviour, studying your reports (we’ll touch on this next) and running surveys and polls.


Your email marketing success depends on your ability to gauge your subscribers’ preferences and engage them with relevant, personalised campaigns.

Engage and stay relevant by combining and optimising your use of the following tools:

Segmenting: Use your email platform’s segmenting tools to group your subscribers and create campaigns relevant to each group’s preferences.

Surveys/polls: Learn more about subscriber interests and preferences by organising surveys and polls

Sally Beers is a Customer Engagement Specialist at

Sally Beers is a Customer Engagement Specialist at Benchmark Email in Spain. She is fluent in both English and Spanish, passionate about languages and digital, and started her career in a Spanish start-up. You can connect with Sally on LinkedIn

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