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Learn about the best benefits of business intelligence in 2023

Business intelligence (BI) merges business analytics, data tools and infrastructure, data visualization, data mining, and best practices to assist companies in making data-driven decisions. You’ll realize you have modern BI when you get a detailed view of your business and utilize it to drive change, remove inefficiencies and fast adapt to supply or market changes.

Business intelligence helps organizations make smart, data-driven decisions by identifying ways to improve profits, analyzing customer behavior, comparing data with the competition, tracking performance, optimizing operations, predicting success, spotting market trends, and discovering problems. Discussed below are eight benefits of business intelligence.

1. Increased revenue

Business intelligence is a vital tool for companies looking to optimize their revenues. It gives the information you require to improve your business’s bottom line and improve your business. BI gives you critical insights into customer behavior to determine where to alter your marketing strategy to increase sales. Business intelligence helps you identify where to reduce costs. For instance, if you provide a service or product that doesn’t sell well, you may consider removing it from your lineup.

You can also find reduced product prices from different vendors. This lessens outgoing expenses, boosting your organization’s bottom line. BI allows you instant access to all your business’s data in one location, eliminating the time wasted looking for data, reducing costly inefficiencies, and increasing productivity. This optimizes your profits. You can reinvest the increased revenue in things like gold, stocks, and cryptocurrency, among other things, to diversify your investments.

2. Improved sales and marketing efforts

Using the insights business intelligence software provides, your sales and marketing team can improve their forecasts’ accuracy by accommodating product promotions, seasonal demand, causal variables, slow-moving products, and more. BI software can also help you plan, track and evaluate your promotional activities’ success to determine the marketing campaigns your customers are reacting well to. This enables you to reevaluate and allocate marketing budgets to the most successful campaigns with the highest possible ROI.

3. A better decision-making process

Business intelligence structures your business data and makes it simple to analyze, enhancing strategic decision-making. It keeps your organizational data up-to-date and at a central location, leading to improved business performance and higher financial performance. For instance, an innovative sales CRM delivers vital business metrics, including team performance, customer preferences, sales cycles, core customers, market trends, and revenue, bridging the gap between subordinates and managers. The CRM analyzes this data and provides figures and facts which the company’s management can use to make informed data-driven decisions.

4. Improved customer service

Your business’s success or failure depends on your customer satisfaction level. Making a good impression on your customers persuades them to come back for more purchases in the future. Business intelligence sources and compiles your repeat customer data. Depending on this data, it’s easy to develop strategies to attract your existing customer base to buy more. Moreover, you can personalize your messaging to improve their shopping experiences and better customer service.

5. Fast, accurate reporting

Your employees can track KPIs using various data sources, such as sales, operations, and financial data, using customized reports or templates. You can generate these reports in real-time and utilize the most relevant information to help your business act quicker. Most reports have simple to read visualizations, including tables, charts, and graphs. Some business intelligence reports are usually interactive, meaning users can access information quicker or play with various variables.

6. Increased productivity

Business intelligence helps businesses eliminate bottlenecks, refine business processes, automate daily tasks, prioritize activities without manual labor, and stay organized. A successful BI implementation can help you provide improved customer service, ensuring the sales team’s selling is utilized productively. Thanks to data centralization, the upper management can access customer information from any device through the cloud, reducing administration time. Those who work on the go don’t have to call the office to retrieve data, saving time and increasing productivity.

8. Eliminate guesswork Endnote

BI implementation is an effective business strategy that can help improve your business’s bottom line. Consider investing in a business intelligence solution for the success and growth of your business.

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Benefits Of Mindfulness In Business Leadership

The demands of running an organization, managing personnel, and making critical choices may result in stress, burnout, and poor performance. Here’s where mindfulness and meditation come into play. Mindfulness is as simple as it may sound: it is our capacity to be present and aware without overreacting to what is happening around us.

On a personal level, this often entails developing a mindfulness practice that gives you time to breathe and improve as a leader. It may have an even greater effect on your company since many purpose-driven executives use mindfulness in the workplace and see outstanding outcomes.

What are the Benefits of Mindfulness in Leadership? Lowering of Stress and Promotion of Well-Being

Mindfulness and meditation techniques are useful for lowering stress and enhancing well-being. Leaders may ease anxiety and encourage a feeling of calm by concentrating on the here and now and putting aside anxieties and distractions.

According to studies, practicing mindfulness and meditation may decrease blood pressure, reduce stress hormone levels, and boost the immune system. Leaders may enhance their general health and performance, better handle the responsibilities of their position, and reduce stress by fostering well-being.

Better Decision-Making and Problem-Solving

When overseeing projects and team members, relying on your knowledge or frame of reference might be tempting. Your knowledge is important, but you may expand your horizons by listening to and amplifying the opinions and perspectives of your team.

Since it puts us in the present, where we can fully address what is occurring, what is required, and how we can lead in that scenario, mindfulness permits this perspective-taking and compassion. You may approach problem-solving objectively by avoiding all the doubts, anxieties, and “who’s to blame” issues.

Improved Emotional Intelligence and Empathy

By encouraging self-awareness and self-regulation, mindfulness may aid in developing emotional intelligence and empathy in corporate leaders. It creates a sense of awareness that helps you to learn better and relate to the emotions of others. Hence, this improves your communication, stronger connections, and a more favorable work atmosphere.

Enhanced Communication and Relationships

Everyone loves a person who is mindful of his words and kind in his or her attitude. It goes without saying that mindful leaders can communicate and maintain networks much more easily. You may build more beneficial interactions with employees by being a thoughtful leader. You can sympathize with and connect with your colleagues deeper because of your improved listening skills and greater attention.

Increased Work-Life Balance

Mindfulness and meditation activities may increase work-life balance by encouraging self-awareness and self-care. It improves mental processes like brainstorming that result in creative production. This may result in more productivity, wiser choices, and a more sustainable way of living.

How to Implement Mindfulness in Your Business Operations?

Start with yourself − Mindfulness begins with you. If you don’t practice mindfulness yourself, how can you expect your staff to? You must build mindfulness in your personal life by engaging in meditation or breathing exercises before applying it to your work. Setting a positive example for your staff by engaging in regular mindfulness practice might make it easier for them to adopt the practice themselves.

Build a mindful work environment − A mindful workplace encourages awareness. Consider lighting, noise levels, and physical comfort to design a space that encourages mindfulness. Consider giving workers relaxing chairs or meditation pillows during breaks, or add plants to the office to bring the outside in. You can encourage workers to feel more at ease and focus, enhancing their well-being and productivity.

Promote mindfulness breaks − Allow employees to take brief mindfulness breaks throughout the day. Stretching, breathing exercises, and meditation may be included in these pauses, which might last as little as a few minutes. Mindfulness breaks increase productivity and worker well-being by enhancing attention and lowering stress.

Promote a culture of mindfulness − Think about integrating mindfulness into your company’s beliefs and objectives to promote a culture of mindfulness. Encourage staff members to use mindfulness in all job areas, including communication and decision-making. Employees who practice mindfulness should be honored and rewarded via a wellness program or other incentives. Create an atmosphere where mindfulness is respected and promoted by developing a culture of mindfulness.

Integrate mindfulness into meetings − To aid with attention and stress reduction, begin meetings with a brief mindfulness activity, such as a quick breathing exercise or guided meditation. This may boost productivity and engagement and help the meeting start calm and focused. Use mindfulness practices like active listening and being present in the dialogue during meetings.

Lead by example − As a business leader, practice mindfulness and inspire others to do the same. This will enhance general well-being in the workplace and foster a culture of mindfulness. Setting a good example may make it easier for your staff to practice mindfulness and motivate them to do so regularly.

Make it part of your organization’s core values − Business executives should include mindfulness and meditation practices in their values to ensure they become part of its long-term culture. In addition, ensuring these practices are included in the organization’s rules, and procedures might involve praising and rewarding staff members who engage in mindfulness and meditation.


Mindfulness is a valuable skill for leaders, more than simply a catchphrase. Workers will adopt the characteristics you display, so if you lead with empathy, purpose, curiosity, and presence, they will also. It could appear, off-course since some employees might be skeptical of or uncomfortable with these practices and unwilling to try them, but as a leader, you can show them how it will benefit both the business and the employees in the long run.

In the end, in today’s fast-paced and demanding workplace, including mindfulness and meditation techniques in corporate leadership is not only a nice-to-have but a must-have. You may develop a workplace culture that prioritizes well-being and resilience by promoting your teams’ development, accomplishment, and satisfaction.

22 Benefits Of Social Media For Business

Social media for business is no longer optional. It’s an essential way to reach your customers, gain valuable insights, and grow your brand.

What are the benefits of using social media for business? Consider that there are now more than 4.2 billion active social media users across the globe.

Let’s look at the many ways in which social media can help you connect with your target audience, engage with customers and grow your business.

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.

Benefits of social media for brand building

1. Increase brand awareness

With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter a natural place to reach new and highly targeted potential customers.

Think people only connect with brands they already know on social media? Consider that 83 percent of Instagram users say they discover new products on the platform.

When Stillhouse Spirits ran a Facebook campaign to increase brand awareness among outdoor enthusiasts, the company achieved a 17-point lift in ad recall.

2. Humanize your brand

The ability to create real human connections (a.k.a. Meaningful Relationship Moments) is one of the key benefits of social media for business. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products.

Authenticity builds trust. Trust, in turn, builds marketing receptiveness and drives new business. And social is the best place to get real!

Show how you’re embracing your brand values, how your product works in real life, and how you’re putting the interests of your employees and customers first.

3. Establish your brand as a thought leader

The 2023 Edelman Trust Barometer found that while there has been a recent swing towards distrust of government, NGOs and media, business is an institution with a 61 percent level of trust. People are looking to brands for insights and information… and there’s no better place to share that than social media.

No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader—the go-to source for information on topics related to your niche.

LinkedIn—particularly the LinkedIn Publishing Platform—is a great network to focus on when aiming to establish your thought leadership.

Hootsuite chairman and co-founder Ryan Holmes has more than 1.7 million followers on LinkedIn, where he shares his insights about social media and entrepreneurship.

4. Stay top of mind

Seventy percent of social media users log into their accounts at least once per day, according to a 2023 study by Pew Research Center, and many people (49 percent!) admit to checking social multiple times per day.

Social media gives you the opportunity to connect with fans and followers every time they log in. Keep your social posts entertaining and informative, and your followers will be glad to see your new content in their feeds, keeping you top of mind so you’re their first stop when they’re ready to make a purchase.

Benefits of social media for growth

5. Increase website traffic

Architectural Digest, for instance, teases Story content in its Instagram feed, and then directs followers to read the full article (and see more beautiful pictures) via the “link in bio.”

Participating in social chats can also be a great way to increase your visibility, get attention from new people, showcase your expertise, and drive traffic to your website. (Though make sure to go beyond self-promotion to offer real value!)

7. Boost sales

Your social accounts are a critical part of your sales funnel—the process through which a new contact becomes a customer. (Lingo alert: this is called social selling!)

As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and ecommerce. The time is right to align your social marketing efforts with sales goals.

8. Partner with influencers

Recommendations from friends and family play a huge role in consumer decisions, as do reviews. When you get people talking about your product or company on social media, you build brand awareness and credibility, and set yourself up for more sales.

One key way to drive social word of mouth is to partner with influencers—people who have a large following on social media and can draw the attention of that following to your brand.

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Benefits of social media for content creation and distribution

9. Promote content

Promoting your content on social channels is a great way to get your smart, well-researched content in front of new people, proving your expertise and growing your audience.

For example, Hootsuite shared fun facts and stats from their latest Digital 2023 global report with their Twitter audience through a series of infographics.

— Hootsuite 🦉 (@hootsuite) April 21, 2023

To maximize the benefits of social media for business, make sure to have a content marketing plan in place, too.

10. Go viral

This exposure is especially beneficial because, in a world where there is far more content than any one person could ever consume, a friend’s social share acts as a kind of pre-screening.

Going viral is no easy task, of course, but without social media, it would be next to impossible.

Being on social media also means that your fans can help you with this goal… like when one TikTok user created choreography for Grammarly’s Youtube ad audio and sparked a trend of 100,000-plus users doing the same.

11. Source content

There are two key ways businesses can source content on social media:

Source ideas: Ask your followers what they want, or engage in social listening, to come up with ideas for content you can create yourself. Put simply: Give people what they’re asking for. It’s a sure way to create content that people will want to read and share.

Source material for posts: Create a contest or use a hashtag to source user-generated content (UGC) you can share. Getting your followers involved can build excitement about your brand, while also providing you with a library of social posts to share over time.

Canadian meal-kit subscription service GoodFood regularly feature members’ own home-cooked meals in their Instagram feed, encouraging followers to share their photos by using the hashtag #GoodfoodieMoment.

Benefits of social media for communication

12. Reputation management

Your customers are already talking about you on social media, whether or not you’re there to respond. If you and your team are on the ball, you can pick up on important social posts about your brand to highlight the positive and address the negative before it turns into a major issue.

Like, for example, if people are posting about their frustration with a bad customer service experience.

Is someone saying something about your business that’s not true? Be sure to share your side of the story in a polite, professional way. Someone singing your praises? Send them plenty of thanks and draw attention to their kind words.

13. Crisis communication

Does your company have a plan in place for dealing with a crisis? While small businesses may not have a crisis blow up to the same sort of scale as, say, an issue with Starbucks, a smaller number of shares can have a devastating impact within a tight-knit community or niche.

Silence is not an option when it comes to responding to crises on social media. Maintaining well-run and managed social accounts and having a plan in place can help make sure you’re present and ready to engage if the worst occurs.

14. Customer and audience engagement

Social networks allow you to interact directly with customers and fans, and likewise give them the chance to interact directly with your brand. Unlike traditional media, which offers only one-way communication, social media is a two-way street.

You can also use social media monitoring to keep an eye on what people are saying across the social web. Burger King doesn’t just tweet, it responds to others who are mentioning BK, too.

i’m always here for you

— Burger King (@BurgerKing) June 14, 2023

15. Customer service and customer support

People expect brands to be available on social media and seek out their social accounts for customer service — and beyond that, about half of social media users expect a response from brands on social media within three hours.

Social customer care can go hand in hand with more traditional customer service if you have the right social media marketing tools. A customer service platform like Sparkcentral by Hootsuite can help you handle incoming messages across social media, email, text messages and live chat.

Benefits of social media for gaining insights

16. Learn more about your customers

Social media generates a huge amount of data about your customers in real-time. You can use that information to make smarter business decisions.

All of the major social networks offer analytics that provide demographic information about the people interacting with your account. This can help you tailor your social media marketing strategy to better speak to your real audience.

We’ve created extensive guides on how to use analytics in Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, and Pinterest, so there’s no excuse to remain in the dark about your customers and social followers.

17. Gauge sentiment around your brand

We mentioned social media monitoring above as an important element of audience engagement. But it’s also a key source of intelligence about your brand itself. While it’s important to know how much people are talking about you online, it’s also important to know what they’re actually saying — and feeling — about your brand.

Lots of mentions could be a good thing… but if you’re getting lots of mentions with a negative sentiment, you need to do some quick thinking to figure out what’s gone wrong and address the problem.

Using social media for your business allows you to stay on top of sentiment analysis so you can protect your brand reputation.

18. Keep an eye on the competition

It’s also important to know what people are saying about your competitors.

For example, tracking mentions of your competitors might reveal pain points with their products or services that you could reach out to address, winning new customers in the process.

Monitoring the competition on social media also means you’ll be aware when your competitors launch new products, run promotions and release new reports or data.

19. Stay on top of industry news

In the online world, things move fast—and you can’t afford to be left behind. Keeping a virtual ear to the ground through social listening is a way to stay informed about upcoming changes to your industry that could affect the way you do business.

Verb energy bars, for instance, created a campaign that reached across all of Facebook’s apps and services to a custom audience of U.S. adults.

With ad targeting options including demographic information, geography, language, and even online behaviors, you can craft specific messages that best speak to different groups of potential customers, and only pay for the exact viewers you want to reach.

21. Retargeting

Nearly 70 percent of online shopping carts are abandoned.

People who have abandoned products in a shopping cart are prime potential customers. They have already found your website, browsed your products, and made a decision about what they might want. People abandon shopping carts for many reasons, but someone who has expressed this degree of interest in your company should not be ignored.

Benefits of social media for proving ROI

22. Reporting and analytics

It is always a challenge for marketers to prove return on investment. But with social media tracking and analytics tools, you can see the full impact of your social media activities, from follows to engagements right through to purchases.

Tools like Google Analytics and Hootsuite Impact track website traffic generated from social media, conversions, email sign-ups, and ROI for both organic and paid social media campaigns.

UTM parameters are another great tracking tool that will help you see which social networks are providing the most benefits for your business.

Manage your Facebook presence alongside your other social media channels using Hootsuite. From a single dashboard, you can schedule posts, share video, engage your audience, and measure the impact of your efforts. Try it free today.

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What Are The Benefits And Risks Of Artificial Intelligence?

Can humans do the work better than machines? Well, most people would have mixed feelings about this one. Despite that, it’s a fact that today, artificial intelligence (AI) is a successfully widely utilized technology in many fields.

What is Artificial Intelligence?

John McCarthy, an American computer scientist, coined the term “Artificial Intelligence” in the 1950s. Together with other scientists, he is called one of the founding fathers of AI. The revolutionary proposal described machines and other features of intelligence as features that can stimulate any aspect of learning.

Today, we view AI as the unique ability for machines to learn and think automatically and without the help of humans. In other words, if a program does something that would typically rely on human intelligence, it can be considered AI. With a wide range of functions, AI has already become a huge part of our daily lives.

Different types of AI: Weak Artificial Intelligence

Over the years, AI progressed, and now we have different types of artificial intelligence. For example, we’re surrounded by examples of weak artificial intelligence, which is also called narrow AI. The name was given for a reason, as this type of AI focuses on a limited, aka narrow area. To put it simply, weak AI works in parallel with human cognition.

That means special programs can now carry out complicated tasks more efficiently without human interference. Some popular examples of narrow AI would be self-driven cars. Under specific traffic conditions, the car can drive you from home to work, for example. The same goes for digital assistants, for instance, Siri, as they are designed to make your life much easier.

The Biggest Benefit of All – Efficiency

It’s no secret that AI-powered services are great when it comes to repetitive tasks. Despite that, humans can’t compete with artificial intelligence regarding efficiency. An average employee can work approximately 5 hours a day, excluding the breaks.

Lack of Sustainability and High-Cost Creation

Despite the criticism of greenwashing, many believe that AI-powered machines aren’t sustainable at all. They use specific computers and chips made from rare metals, for example, Selenium. It’s known that high Selenium intakes cause severe issues, such as kidney failure, trouble with breathing, or even heart failure. Not to mention the batteries are used to run the AI-powered machines. They’re made out of Lithium, which is an element taken out of the earth’s crust.

Naturally, such factors are what damage our mother earth and more unsustainable industrial practices. Besides, artificial intelligence technology evolves constantly, which means that the software requires to be updated to meet the latest trends. Naturally, machines also need to be fixed and monitored, which makes them quite expensive to maintain.

Improved Processes and Smoother Operations

People aren’t perfect. The demand not to make any mistakes is only good on paper. In reality, this task is hardly achievable, especially when it comes to researching large amounts of data. The great thing about AI is that we don’t need to be perfect, as machines do the work for us. They gather, scan, and process information in real-time, making it an easy, error-free process.

Having that in mind, automated processes smooth out things for internal corporate structures, sometimes fully automating procedures without the need to hire human professionals. That said, let’s take digital ID verification as an example. Many financial institutions are required by law to review their clients’ identities.

To Conclude Things

8 Surprising Health Benefits Of B Vitamins

Vitamins are an intrinsic part of a nutritious diet and B vitamins which are found in green vegetables, grains, dairy, meat etc. may promote good health and reduce the risk of medical conditions. B vitamins are water-soluble vitamins which offer many health benefits. B vitamins are also known as Vitamin B complex and they have a direct impact on energy levels, brain health and cell metabolism.

Vitamin B complex may also support proper nerve function, growth of red blood cells, cardiovascular health, muscle tone, hair development, digestion and eyesight. These vitamins are classified into eight types as follows −

B1 (Thiamine)

B2 (Riboflavin)

B3 (Niacin)

B5 (Panthothenic acid)

B6 (Pyridoxine)

B7 (Biotin)

B9 (Folate or Folic acid)

B12 (Cobalamin)

Each of these vitamins contributes to overall bodily function. However, anything in excess or less may cause health problems. We have to understand how much B vitamins are required for our body to function smoothly.

Vitamin B Complex Intake

The National Institutes of Health (NIH) recommended a daily intake of B vitamins for women and men.

The daily intake for an adult female should be as follows −

Vitamin B

Quantity in milligrams (mg) or micrograms (mcg)


1.1 mg


1.1 mg


14 mg


5 mg


1.3 mg


30 mcg


400 mcg



The daily intake for an adult male should be as follows −

Vitamin B

Quantity in milligrams (mg) or micrograms (mcg)


1.2 mg


1.3 mg


16 mg


5 mg


1.3 mg


30 mcg


400 mcg



Older adults and pregnant women may require higher amounts of B vitamins and your healthcare provider can prescribe the dosage according to your individual needs.

Sources of Vitamin B

Vitamin B is naturally available in many foods such as milk, cheese, eggs, whole grains, cereals, dark green vegetables, soy milk, wheat germ, nutritional yeast, nuts and seeds. Additionally, it can also be found in meat, fish, beans, fruits and blackstrap molasses.

The majority of people can get enough B vitamins by eating a balanced diet. However, if you have been taking certain medications or follow a vegetarian or vegan diet, you may develop a deficiency of B vitamins. Including foods that contain B vitamins in your diet can be one option to increase your intake or else, taking vitamin B supplements can also be an alternative.

Health Benefits of B Vitamins

B vitamins help enzymes in our bodies to function properly and play a vital role in breaking down carbohydrates and transporting nutrients throughout the body. In addition to this, vitamin B may provide eight other health benefits.

Brain Health

Vitamins B6, B9 and B12 have been associated with brain health. Vitamin B9 or folate is essential for mood management. Vitamin B6 is important for normal brain development and the proper functioning of the immune system and nervous systems. Lack of vitamin B6 may result in the reduction of red blood cells.

Furthermore, people with B vitamin deficiencies may experience depression, mood swings and anxiety. B vitamins are also connected to a stroke which is a health condition where a blood clot blocks blood flow to the brain or a blood vessel may burst in the brain. Vitamin B supplements may lower the risk of stroke.

Cardiovascular Health

B vitamins are essential for maintaining energy levels in our bodies. A deficiency in these vitamins may cause myocardial dysfunction with heart failure. Folic acid and vitamin B12 are often prescribed by doctors in heart disease treatments.

Vitamin B1 is important for metabolism and its deficiency can cause a disease called beriberi. This disease affects the heart, digestive system as well as nervous system. It’s usually found in people who are malnourished or people who consume too much alcohol. The symptoms of beriberi include loss of sensation in the hands and feet, paralysis of the lower legs and difficulty walking. These symptoms may lead to congestive heart failure and hence appropriate consumption of vitamin B is essential.

Healthy Pregnancy Digestive Health

B vitamins can reduce the severity of stomach ulcers. Also, vitamins B6, B9 and B12 may be beneficial in preventing gastrointestinal cancer. Research has proved that vitamin B1 supplements may reduce symptoms of irritable bowel syndrome such as fatigue. Consequently, B5 may ease constipation, while B12 deficiency is often linked with liver cirrhosis and hepatitis.

Boost Immunity

Vitamin B2 (riboflavin) metabolizes food into energy, keeps our skin healthy and helps in the proper functioning of the gut. Riboflavin can boost the immune system and increase energy levels. Also, it can treat muscle cramps, acne and carpal tunnel syndrome. The National Institutes of Health have referred to B2 as a preventive vitamin for migraines, headaches and cataracts.

May treat Anaemia

B vitamins may treat different forms of anaemia. Vitamin B12 is important for making red blood cells which carry oxygen to all parts of the body. A deficiency of B12 can cause pernicious anaemia. Moreover, folate and B12 can help treat and prevent megaloblastic anaemia, while B6 can help treat sideroblastic anaemia.

Promote Eyesight

B-complex vitamin deficiency can be linked to defective vision. Also, B12 deficiency may lead to optic neuropathy. Vitamin B12 supplements can be helpful in promoting eyesight. Also, a combination of vitamins B6, B12 and folate may reduce the development of age-related macular degeneration.

Boost Nerve Function

Vitamin B12 is responsible for the function of nerve cells in our bodies. This vitamin also preserves the myelin sheath which acts as a protective covering around the nerves. Its deficiency may cause neuropathy or nerve damage. Vitamin B12 has anti-apoptotic and anti-necrotic effects on the brain’s neurons which improves nerves’ functionality and increases the regeneration of axons.

B-complex vitamins like B6 are also linked to the regulation of pituitary hormones as they are involved in the metabolism and estrogen’s activity. They are also added to testosterone-boosting supplements to raise the levels of testosterone in men. However, research-based evidence is limited in the role of B vitamins in hormonal health. Vitamin B2 supplements may help relieve migraines but more scientific evidence is required to prove the same.

Vitamin B deficiency may cause symptoms like confusion, nausea, anaemia, skin rashes, weakness, abdominal cramps and tingling in the feet and hands. Vitamin B supplements can be taken as prescribed by the doctors as an overdose of these supplements may cause blurry vision, increased urination, excessive thirst or diarrhoea.


The health benefits of B vitamins are widely proven to aid in bodily functions. Also, from improving energy levels to aiding in pregnancy, these vitamins have many benefits. One of the best things about B vitamins is that you can get them through foods and supplements. One must always consult a doctor before taking any B vitamin supplements.

How Benefits Of Ecommerce Software, Spikeup Your Online Business

Developing an eCommerce website for the business is like throwing your dice in a fierce online industry. But this does not end the tussle here!

Entrepreneurs need to be street smart for developing an impeccable website to woo users. This is where– the role of eCommerce software becomes critical.

Here we’ll look at the benefits of availing of top custom eCommerce development services. 

“India’s e-commerce industry witnessed an order volume growth of 31 % for the third quarter of the year in September, as compared to the same period last year, said a report on Wednesday.

What is eCommerce Software?

A tool drives all online store processes and functions. It helps owns inventory, add or remove products, process payments, fulfill taxes, and all. It allows running a retail site and online management of things.

Types of eCommerce Software

Let’s classify eCommerce software into two categories as per their deployment:


In-built software or installation was done on a local server and managed on-site by a team to address manual updates, troubleshoot, and fix issues. It gives more significant hands-on management in comparison to hosted solutions.

This is locally installed on the server or computer and managed on-site by a team to handle manual updates, fix problems, and general troubleshooting.

Early on, online sellers initially went with on-premise solutions because they allow hands-on management to commonly used hosted solutions.

Software as a Service

For that reason, eCommerce development is phenomenal in many ways.

Hosted eCommerce software gives extensive benefits: customization and flexibility, exclusive to on-premise, and renders the right solution for online retailers.

These SaaS products are quickly launched that too, at affordable packages.

Top eCommerce Apps







What are the Key Features of eCommerce Software?

The eCommerce software solution is designed with an extensive range of features and functions to streamline and facilitate online shopping.

Here are the standard features of eCommerce software: Automation

It helps in the checkout process, including accurate computation of pricing taxes, shipping rates, and cost handling— giving customers an immediate idea about prices, items, and purchases.

Website builder

If you don’t have an existing website, eCommerce software allows establishing a business-friendly website in no time.

Isn’t it captivating?

It provides design templates to quickly create a business-friendly website and storefront based on your preferences without hiring commercial designers.

Central database. Managing data is critical

The centralized location allows you to access and retrieve product information, customer data, accounting transactions, product listings, browsing histories, payment, and shopping status.

Analytics and reporting Search function

Customized search functions make it simple for shoppers to find the items or products they’re looking for.

E-commerce platforms give you the leverage of listing, categorizing, and updating new products together with descriptions, pictures, and feature lists.


These eCommerce development solutions integrate various business app and third-party platforms and services to handle multiple tasks- accounting, email marketing, order fulfillment, and payment processing- with a single system.

Marketing tools

Spike in eCommerce software is critical to enhancing the website’s marketing, promotion, and branding. It gives you a wide range of tools to develop targeted campaigns, SEO optimization 

Quickly start your online business

A wide range of e-Commerce software provides online store builders with pre-built templates and an assortment of themes to build stores quickly.

Also read: How to Start An E-commerce Business From Scratch in 2023

Your store is always open

The striking difference it makes to keep the online store open 24*7 unlike business hours by physical location or the working schedule of the staff.

When things are automated, you no longer need to monitor online stores through the dashboard.

You can sell to anyone, anywhere

Concerning the above, leverage you to sell anytime; you can sell to everyone from any location in the world. It will enable you to —land feet in the global market for products, notwithstanding time, geography, and boundaries.

Using internet connectivity, you can sell to anyone, wherever they are.

You save time, money, and resources

If you want to calculate expenses, they can have a fair impression obliged to running a brick-and-mortar store in a good location, employ sales staff and pay utilities.

They can also have an affordable eCommerce platform while taking care of an online store, expense reduction, and maximizing profits. 

You can sell as many products

The good thing about an online store as it has no physical space to constrict no. of products you carry, display, and sell. Since there is a developed online catalog culture, e-Commerce development is essential in modern times especially post COVID-19 phase.

Selling online things is quite prevalent as it ensures more selling, offering products in catalog web pages easily searched and viewed by customers. In shorter selling cycles, it renders ‘maximum returns at minimum investment’.

For better insight read further:

Easy online payment and shipping

E-commerce software and shopping cart platforms facilitate online payments, either as a built-in feature or integrated with a payment gateway service, enabling safe and secure online transactions.

The software is connected seamlessly with 3PL or order fulfillment service providers to help customers choose preferred delivery and shipping options.

Built-in marketing tools

Many eCommerce software is loaded with powerful marketing tools and SEO features to help seize higher rankings in the search engines and attract potential customers.

Built-in analytics and statistical tools provide you real-time analytical data, open avenues to target marketing campaigns, offers, and deals, as well as make improvements to product mix or promotion.

This way, one could be highly successful in online business. In layman terms, online trade e-commerce development means providing an online shopping experience— from easy product selection, order, and checkout— to convenient online payment, shipping, and delivery—designed through automation and making it possible for customers– to buy at your store to get ideal products.

Ending line:

If eCommerce created a revelation in the online shopping world, then eCommerce Software proved to be the catalyst to run the online business smoothly on the enterprise level.

These features mentioned above & benefits will go a long way ahead in implementing eCommerce development and optimize the potential for online business.

Ved Raj

Content Strategist Planner at ValueCoders – Retail & eCommerce Software Development Company. I’m a tech lover and loves to share my thoughts on tech innovation with readers around the world.

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