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Facebook Ads are a great way to drive new fans to your Facebook business page. As you build your fan base, those fans will connect to the page and become long term customers influencing their friends to become fans of your page or product creating an instant Word of Mouth Marketing strategy. When you go to a business page in Facebook, you will now see all of your friends who also like the page or product. This gives credibility to your brand because consumers are more apt to believe in a product when people they know like or use them. Whether you’re ready to get started with Facebook Ads or just want to know more about them, here are a few tips to make sure you use your budget wisely.Know Your Audience
If you want to use the targeting feature by Job Title or Interest, you would enter it into the “Precise Interest field”. When you begin typing your keywords, Facebook auto-populates a list of related keywords with that audience’s population so you know how many people that particular ad will reach.Engage customers
Now that you know how to target your audience with an Ad, the next task is to decide where to display it. You have several options for this and it’s best to mix it up putting some in your news feeds, as a custom tab or in a message. You can even place them on a new fan’s page as a thank you response when they Like your page. Their friends now see it in their feed as well so it has a far reaching effect.
Nobody likes to be brow-beat by a sales pitch day in and day out, so don’t use your Facebook Page solely for that purpose. Keep your fans and customers engaged by posting informative articles about your product or how your product helped solve a problem. Display photos, videos and polls that keep the fans engaged with you and other fans of the page. Social Fresh is a good example of this method with varied posts of polls, articles and images. All are brightly colored and customers are always engaging in conversations and debates with each other and the brand here.Create An Ad
We have walked through all of the technical aspects of using the Facebook Targeting Tools to get the most ROI with your Ads so now we’ll put all of that together to actually create the Ad.1. Design Your Ad 2. Target Your Audience
Using any of the desired targeting tools, enter the demographics you want to target with this ad. Facebook will generate an Estimated Reach of your ad based on the information you selected so you’ll be able to see the demographic reach at a glance.Set A Budget Review Your Ad Manage And Refresh Your Ads
Now it’s your turn to go create an ad for your business! Come back and share your experience of creating and using Facebook Ads with us! We’d love to hear how it has impacted your business and marketing strategy.
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Rather than tailoring ad content to concepts or things, such as digital cameras, think of Facebook as targeting people, such as the users of digital cameras, says Tim Kendall, director of monetization for Facebook.
How exactly should you go about that? Kendall shared with us his inside perspective on how a small business can get the most out of Facebook Ads. Here are his tips.1. Make the Most of Your Facebook Page
Before you even think about Facebook Ads, Kendall recommends building a Facebook presence by launching a page for your business chúng tôi Facebook Help Center steps through the process.
To start, learn what separates a business page from that of a casual, individual user. With a business account, you can’t view other users’ profiles, add friends, or interact with individuals the way an individual Facebook user can.
Even so, the two types of pages have many similarities, such as the capability to post updates. Visitors can become fans of your company and “Like” what you post. You can tweak the page to your preferences, too, first by listing it in a specific category and then by dividing content on your Facebook page among tabs.2. Create a Username for Your Page
Once you have at least 25 people connected to your page, Kendall says, you should reserve a specific username for your Facebook URL (which appears as chúng tôi This setup makes it easier for visitors to find and remember your Facebook destination.3. Remember to Have a Two-Way Conversation
Don’t talk “to” your customers; instead, chat “with” them, and engage them on your Facebook page. Think of ways that content can spread virally. Fans of your company may link to cool items from your business page on Facebook, where it appears to their friends via News Feed.
One success story comes from Baton Rouge, Louisiana-based Community Coffee, which asked users to share their childhood memories of drinking coffee milk. The company found that the question led to all sorts of engagement, helping its fan base grow at a rate of 1000 people per week. Community Coffee counts Facebook as one of its top five sources of revenue, Kendall says. Another example might be a restaurant that posts videos of the chef explaining a recipe.
Remember that these first three steps aren’t a must, and it’s natural that Facebook would encourage business users to maintain a presence within its ecosystem. It’s fine if you’d prefer not to build a Facebook page for your business, driving traffic to a separate Website instead. Nevertheless, the interactivity that Facebook provides–and its tie-ins to Ads–make setting up a Facebook page worth considering.4. Use Facebook Ads to Drive Traffic to Your Page or Website 5. Refine Your Targeting by Profile Information
Among the examples that Facebook touts is a photography studio that reaped $40,000 in revenue from one $600 ad campaign that targeted users who identified as being engaged. And a bakery in Virginia targeted people within a 10-mile radius who ran marathons and liked gluten-free foods.
The Likes & Interests settings provide a multitude of choices as diverse as the expressions of Facebook users. These options aren’t as inclusive as you might prefer. You can’t target, say, users who like both ice cream and Android; instead, you can target users who like ice cream or Android. This limitation is to prevent your making the target too narrow. Facebook suggests other interests based on the first item that you type inside the field; at this point, though, the first three topics tend to be the most relevant.
Even with all the controls for targeting types of people, however, the possibilities are not endless. Facebook admits that it is still working to expand options for targeting people over the age of 64. The offerings have other limitations, as well, such as the inability to reach people (intentionally) who have the “It’s Complicated” relationship status. Facebook claims that the capability doesn’t exist because there’s no evident purpose for reaching such people. However, it’s not hard to imagine any number of products or services–dubious or not–for people whose relationships may be either nontraditional or in turmoil. (Therapy sessions? Marital aids?)
More geographic controls would be nice, too. You can target a city plus other communities up to 50 miles away, but you can’t necessarily extend that range by more miles without getting as broad as the state, nor can you include a specific county.6. Experiment With Different Ad Combinations
Once you run an ad, Facebook returns detailed metrics about how it performed, which can reveal what works and what flops.7. Keep an Eye on Your Ad Campaign and Keep It Fresh
Finally, don’t get discouraged if you don’t see spectacular results from the get-go. With Facebook’s minimum ad expense of just $1, you can probably afford to try new things.
If you have an important or exciting Facebook post you want to remain visible for several days or weeks, pinning it ensures that visitors see it when they land on your profile, page, or group.
When you pin a post, it stays at the top of your profile, page, or group’s timeline until you unpin it. Even if you publish new posts on the page or group, the pinned post will remain at the top of your feed.
Table of Contents
No matter your reason for pinning a particular post, this guide explains how to pin a post on a Facebook profile, page, or group, and give it the extra attention it needs.How to Pin a Post on a Facebook Profile
If you want to pin a particular post on your Facebook profile, so it’s visible to your friends or anyone who lands on your profile, you can do that in a few easy steps.Pin a Post on a Facebook Profile on a Computer (Windows PC/Mac)
Launch Facebook on your web browser, go to your Facebook profile and find the post you want to pin to the top.
Select More (three dots) next to the post.
Next, select Pin post.
To unpin the post, tap More next to the post, and then tap Unpin post.Pin a Post on a Facebook Profile on an Android Device
Open the Facebook app, sign in, and then select the menu (three horizontal lines) at the top right side of the screen.
Tap on your profile name.
Find the post you want to pin to the top or create one and tap More (three dots).
Tap Pin post.
To unpin the post, tap More next to the post, and then tap Unpin post.Pin a Post on a Facebook Profile on an iPhone/iPad
Launch the Facebook app on your iOS device, tap Menu (three horizontal lines) to open your Facebook profile, and tap on your profile name.
Find the post you’d like to pin to the top or create and publish a new post and then select More.
Tap Pin post.
To unpin the post, tap More next to the post, and then tap Unpin post.How to Pin a Post on a Facebook Page
If you manage a Facebook page for your brand, another company, or nonprofit and want to promote a particular post, you can pin it to the top, so it’s visible to all the page followers.
Note: You must have page admin or editor permissions to pin posts on a Facebook page.Pin a Post on a Facebook Page on a Computer (PC/Mac)
You can access your Facebook page from a web browser and select the post you want to pin to the top.
Open Facebook and select Pages in the left pane.
Select the page with the post you want to pin, and then find the post or create and publish a post to pin to the top.
Select More at the top right side of the post.
Next, select Pin to top of page.
The post will move to the top of the timeline on your Facebook Page, and a pin icon will appear next to the post, so people know it’s a pinned post.
To unpin the post, tap More (three dots) next to the post, and then tap Unpin from top of page.Pin a Post on a Facebook Page on an iPhone/iPad
Before pinning a post on your Facebook Page, check whether you have editor or admin permissions and then follow the steps below.
Launch the Facebook app and tap the Menu (three lines) in the bottom right of the screen.
Go to the Facebook Page and find the post you want to pin to the top of the Page’s timeline. Tap More (three dots) at the top right side of the post.
Next, tap Pin to Top.
The post will appear at the top of the Page’s timeline with a pin icon that indicates to your Page followers that it’s a pinned post.
To unpin the post, tap More next to the post, and then tap Unpin from top.Pin a Post on a Facebook Page on an Android Device
Launch the Facebook app and tap the Menu (three lines) at the top right side of the screen.
Go to the Facebook Page and find the post you want to pin to the top of the timeline. Tap More (three dots) at the top right side of the post.
Next, tap Pin to Top.
The post will be pinned to the top of your Page’s timeline, and a pin icon will appear to show your Page followers that it’s a pinned post.
To unpin the post from, tap More next to the post, and then tap Unpin post.How to Pin a Post on a Facebook Group
If you manage a Facebook group, you can pin a post to the top of the group page. However, in a group, it’s referred to as an Announcement – not a pinned post.
You’ll get different options in the group post menu, but the post will still appear at the top of your group under the Announcements section.
Note: You can pin up to 50 announcements at a time on a Facebook Group, but it’s recommended that you have one or two to avoid confusion. Plus, you have to be a group admin to pin a post on a Facebook Group.Pin a Post on a Facebook Group on a Computer
You can easily pin a post to the top of your Facebook group on your PC or Mac in a few quick steps.
Launch Facebook from your preferred web browser and select Groups in the left pane on the homepage.
Select the Group where you want to pin the post, and then find or create and publish the post.
Next, select More (three dots) next to the post.
Select Mark as Announcement.
The post will appear at the top of the Group page under Announcements.
To unpin the post from the Announcements section, tap More next to the post, and then tap Remove Announcement.Pin a Post on a Facebook Group on an Android Device
Launch the Facebook app and tap Menu.
Next, tap Your Groups.
Under Groups You Manage, tap on the Group where you want to pin the post.
Tap More (three dots) on the right side of the post.
Next, tap Mark as Announcement.
The post will be pinned to the top of the Group page under the Announcements section.
To unpin the post from the Announcements section, tap More next to the post, and then tap Remove Announcement.Pin a Post on a Facebook Group on iPhone/iPad
You can also pin a post on a Facebook Group from your iPhone or iPad.
Launch the Facebook app and navigate to the group where you want to pin your post.
Find the post you want to pin to the top or create and publish a new post, and then tap More.
Tap Mark as Announcement.
Note: You can also tap More again and select Pin to top to ensure the post stays at the top.
To unpin the post from the Announcements section, tap More next to the post, and then tap Remove Announcement.
Note: When you unpin a post, Facebook will remove it from the top of your group announcements section and restore it to its original position.
Want to draw attention to a specific post on Facebook? Pinning that post will make it appear at the top every time, so it’s visible to your profile viewers, page followers, or group members.
Linux is a popular open-source operating system that is favored by many programmers, developers, and tech enthusiasts. If you’re looking to buy a Linux laptop, you may be wondering where to start. In this guide, we’ll go over everything you need to know before making a purchase, including hardware requirements, compatibility, and popular brands.Hardware Requirements for a Linux Laptop
Before diving into specifics of different Linux laptop models, it’s important to know what hardware requirements your laptop should have to run Linux smoothly. good news is that Linux doesn’t require a lot of computing power, so even an older model laptop can work well with Linux installed.
First and foremost, make sure that laptop you’re considering has a processor that is compatible with Linux. This includes CPUs made by Intel and AMD, but be sure to double-check compatibility of specific model you’re interested in. Additionally, laptop should have at least 4 GB of RAM and 128 GB of storage. These specifications will ensure that your laptop can run Linux applications efficiently.
Another factor to consider is graphics card. If you’re using your Linux laptop for graphic-intensive work like video editing or gaming, make sure to choose a laptop with a powerful GPU. Some popular options include Nvidia GeForce and AMD Radeon graphics cards.Compatibility with Linux
When it comes to buying a Linux laptop, compatibility is key. Not all laptops are compatible with Linux, so it’s important to do your research before making a purchase. Ideally, you want a laptop that has been certified by manufacturer to work with Linux. This means that manufacturer has tested laptop with various Linux distributions and verified that it works without any major issues.
Some popular manufacturers that offer Linux laptops include Dell, Lenovo, System76, and ZaReason. These manufacturers typically offer laptops that are pre-installed with Linux and have been tested for compatibility. If you’re looking to install Linux on a laptop yourself, it’s important to choose a laptop with hardware that is known to work well with Linux. You can check online forums and reviews to see what other Linux users have to say about a particular laptop model.Popular Brands of Linux Laptops
There are many brands of Linux laptops to choose from, each with their own unique features and specifications. Below are some of most popular brands of Linux laptops, along with a brief overview of what they offer.Dell
Dell is one of most well-known manufacturers of Linux laptops. They offer a wide range of laptops that are pre-installed with Ubuntu, one of most popular Linux distributions. Dell laptops are known for their high-quality hardware and excellent customer support. Some popular Dell Linux laptops include Dell XPS 13 Developer Edition and Dell Precision 5550.Lenovo
Lenovo is another popular manufacturer of Linux laptops. They offer a variety of laptops that are pre-installed with either Ubuntu or Fedora, another popular Linux distribution. Lenovo laptops are known for their durability and affordability. Some popular Lenovo Linux laptops include Lenovo ThinkPad X1 Carbon and Lenovo ThinkPad T14.System76
System76 is a company that specializes in manufacturing Linux laptops and desktops. They offer a range of laptops that are pre-installed with their own Linux distribution, called Pop!_OS. System76 laptops are known for their high-quality hardware and excellent performance. Some popular System76 Linux laptops include System76 Gazelle and System76 Oryx Pro.ZaReason
ZaReason is a smaller company that specializes in manufacturing Linux laptops and desktops. They offer a range of laptops that are pre-installed with various Linux distributions, including Ubuntu and Fedora. ZaReason laptops are known for their affordability and customization options. Some popular ZaReason Linux laptops include ZaReason UltraLap 6440 and the ZaReason Verix 6440.Choosing Right Linux Distribution
Once you’ve chosen a Linux-compatible laptop, next step is to choose a Linux distribution to install. There are many different distributions of Linux to choose from, each with their own unique features and benefits.
Ubuntu is one of most popular Linux distributions, known for its ease of use and wide range of software available. It’s a great choice for beginners who are new to Linux.
Fedora is another popular Linux distribution that is known for its cutting-edge technology and frequent updates. It’s a great choice for developers and power users who need latest software and tools.
Debian is a stable and reliable Linux distribution that is often used for server deployments. It’s a great choice for those who need a dependable and secure operating system.
There are many other Linux distributions to choose from, including Arch Linux, CentOS, and Mint. Each distribution has its own strengths and weaknesses, so it’s important to choose one that best fits your needs.Additional Factors to Consider
In addition to hardware requirements, compatibility, and popular brands, there are a few more factors to consider when buying a Linux laptop.Battery Life
If you’re planning to use your Linux laptop on-the-go, make sure to choose a laptop with a long battery life. Look for laptops with at least 8-10 hours of battery life, especially if you plan to use your laptop for intensive tasks like coding or gaming.Screen Size
Consider screen size of laptop as it can impact your overall experience. If you prefer a larger screen, look for laptops with a 15-inch or 17-inch display. If you need a smaller, more portable laptop, consider a 13-inch display.Keyboard and Touchpad Budget
Linux laptops are available in a wide range of prices, so it’s important to consider your budget when making a purchase. Determine how much you’re willing to spend before starting your search to narrow down your options.Conclusion
Buying a Linux laptop can be a daunting task, but with right knowledge and preparation, it can be a rewarding experience. When choosing a Linux laptop, make sure to consider hardware requirements, compatibility, and popular brands. Additionally, be sure to choose a Linux distribution that best fits your needs.
Remember, Linux is all about customization and flexibility, so don’t be afraid to experiment and try new things. With right Linux laptop, you can unleash your creativity and take your work to next level.
TikTok and Instagram may be taking their moment to shine, but Facebook is a social media platform your business simply can’t ignore.
Facebook’s monthly active users have continued to rise since its inception, with nearly 3 billion (2.96) monthly active users as of the third quarter of 2023.
It was also the most popular social network worldwide as of January 2023 when ranked by the number of monthly active users.
Knowing a substantial portion of your target audience likely uses Facebook regularly, it’s crucial as social media marketers to keep up with the Facebook marketing tips that can help you grow your business.
Your business is probably already leveraging Facebook to reach your target audience – and if you’re not, you’re missing out on valuable lead and conversion opportunities.
You’ve likely set up a Facebook Page to communicate with current and potential customers, share current updates, and build social proof.
But, is your Facebook Page optimized to engage your target audience? Have you invested ample time into ensuring you’re leveraging every form and field possible?
The good news is, starting from scratch is the most challenging part of getting your Facebook Page off the ground.
Since you’ve already done this, revitalizing your page is the easy part – and we’re here to help streamline the process even further.
This deep dive guide will succinctly outline what it takes to transform your Facebook Page from vapid to vivacious with the following eight marketing tips.1. Beyond The Facebook Page Basics
Your business can be found in many places online, from your Google Business Profile (GBP) to review sites and social platforms.
In fact, 20% of consumers are unlikely to visit a business with incorrect or missing listing information.
Ensuring all information on your Facebook page is up-to-date is a good place to start.
Next, it’s time for optimizations that go beyond the basics to help your Facebook Page stand out from your competition.2. Leverage Facebook Pages’ Templates
Facebook offers numerous templates designed to enhance your Page and help customers find what they’re looking for.
There’s a standard template that you’ll most often see when visiting other businesses’ Facebook Pages.
But there are also templates that cater to different types of businesses, such as nonprofit organizations, restaurants, services, retailers, and more.
You’ll then see a list of available templates. Select the template that is most relevant to your business category.
For example, if you’re a service business and you select the service template, you’re able to clearly showcase the services you offer to customers, along with reviews and offers.3. Use An Attractive Cover Photo
Visual content has the power to capture attention and increase conversions.
Your cover photo is the first element that will draw people’s attention. It can be the make-or-break point, helping people decide to scroll down to learn more about your business.
Pick a photo that aligns with your branding but captures your audience’s attention.
Use a real photo or an illustration that showcases your brand’s style in terms of colors, mission statement, and values – and be sure to avoid stock imagery.
Stock photos fail to convey a visual representation of your brand and, in turn, can make your brand feel less authentic.
When selecting your cover image, Facebook recommends it:
Left aligns with a full bleed and a 16:9 aspect ratio.
Must be at least 400 pixels wide and 150 pixels tall.4. Choose A Professional Profile Picture
Your profile picture, while not as prominent as your cover photo, appears prominently at the top of your Facebook Page.
It also appears as your avatar on all posts and photos you publish on Facebook (on your page and others).
This photo should represent your brand effectively any time someone sees it.
For most businesses, using your company logo is typically common practice, as customers may already be familiar with it, and associate it with your business.
It should be easy for someone to discern which brand they’re engaging with when they see your Facebook Page.
Your profile image displays at 176×176 pixels on your Facebook Page on computers, 196×196 pixels on smartphones, and 36×36 pixels on most feature phones.
Ensure your profile image is clear by following the aforementioned sizing guidelines and using a high-resolution image.5. Create Content That Resonates With Your Target Audience
Your Facebook Page should be a one-stop shop for your audience.
It’s an opportunity to learn more about your business, read reviews from loyal customers, and consume relevant content.
So, create quality content that resonates with your wider audience.
You may also want to incorporate a mixture of different types of posts – such as video posts when you have impactful customer testimonials to share, or high-quality photos when you’re launching a new product.
No matter the type of content you choose to share, make sure that it is relevant and impactful to your readers. For example, if your wider audience is Gen Z, video content may be the way to go.
When creating content, ask yourself: will this post add value, or am I trying to reach a quota? If your answer is the latter, you may need to revise your Facebook content marketing strategy.
Consider your post timing, too.
In the past, mid-morning posts drove the most engagement, as people often use the app on their commutes to school or work. However, posting during the early morning hours has now taken the lead.
Post timing also varies by industry, so find the best time to reach your customer base.6. Create An Incentive For Following Your Facebook Page
Deals and discounts play a significant role in consumers’ purchasing decisions.
Nearly three-quarters (74%) of Americans say offers are a top factor when deciding where and what to buy online. Deals are so important that 48% of Americans said they will avoid brands that do not provide offers.
Your Facebook Page enables your business to promote offers for free.
These offers can be:
Free product or service.
Custom offer of your choice.
Create an offer that is unique for your Facebook followers. This incentivizes them to follow you and engage with your posts.Respond To Customer Feedback
One of the most fundamental Facebook marketing tips (and digital marketing tips in general) is to respond to all customer feedback whenever possible.
This includes any time customers reach out via Facebook Messenger, during a Facebook Live, when they leave a review on your Facebook Page, or when they reply to your Facebook Stories.
Being proactive with your responses, whether the customer leaves negative or positive feedback, shows your brand cares about its customers.
Your response time matters, too.
According to ReviewTrackers, 53% of customers expect businesses to respond to negative reviews within a week, but 1 in 3 expect a response within 3 days or less.
Ensure you have a reputation management strategy and team in place to triage responses. Set standards and expectations with your team when it comes to reviewing responses.
Creating response templates is a good way to quickly and efficiently respond to customer reviews across multiple platforms.7. Use Every Character In Your Page’s Description
Your Facebook page allows you 255 characters to describe your business.
Use every character possible to share what you do, what you sell, and why it matters. Use original content relevant to your business when drafting your description.
You’ll also want to add complete information for your:
Your business contact details (phone number, address, and email).
Social media accounts.
Price range.8. Add A CTA
Allow your customers to quickly perform the call to action (CTA) of your choice.
This button appears beneath your cover image and to the right of your profile image. You can choose from a variety of CTA options, including:
View gift card.
For example, a restaurant brand would benefit from adding a Start order CTA.
This eliminates friction in the consumer’s path to purchase, allowing them to start the order right from your Facebook Page, rather than navigating to your website or a third-party food delivery app.
Keep a pulse on your engagement metrics to see if the CTA you’ve selected is driving measurable results. If it’s not, consider adding a different CTA to see if your audience engages better with alternative messaging.
Facebook Insights offer a wealth of information from likes, story reach, actions on the page, post engagement rates, how different types of content are performing, and much more.
Check these insights often to better guide your Facebook marketing strategy.Concluding Thoughts
As you can see, updating and optimizing your Facebook Page doesn’t take much effort.
Instead, it requires continuously keeping up with your social media marketing strategy and leveraging the tools and features available to you.
Following these Facebook marketing tips is a good place to start.
To keep up with Facebook’s evolving functionality, do a quick audit every quarter to see what’s new and available to you.
Featured Image: Kaspars Grinvalds/Shutterstock
If you have recently heard about Facebook’s brand new feature called Facebook Campus and would like to get a little bit more information about acquiring it as well as how it works and the rest of the process. You’ve come to the right place to get a quick overview of the process put in place.
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As a result of COVID-19, millions of student have been forced to attend classes from home or other alternative locations. Which has killed the entire social and inclusive nature of education. Seeing as Facebook still feels a calling to connect individuals Campus is a new attempt to fill the void of COVID schooling restrictions.
Facebook Campus is a new feature tab that will be available for college students around the globe. It aims to provide college students with a virtual campus environment, allowing students to connect with other students and teaches who go to their campus. However, for the time being, it is entirely restricted to American college students.
Related: How to fix Google Chrome not displaying anything properly. Chrome displaying random text fix.How do you register for Facebook Campus?
California Institute of Technology
College of William & Mary
Florida International University
Georgia Southern University
Georgia State University
Johns Hopkins University
Lincoln University (Pennsylvania)
Virginia Tech and more to come
If you are attending one of the above locations as an enrolled student, you will need your college email address to create a Facebook Campus profile (different from a normal Facebook profile). Just like everything else Facebook does, you’ll have the option to add as much about yourself as possible. However, I would personally only stick to the very minimum amount. We all know what they do with data.What exactly does Facebook Campus do?
Once you have met all of the requirements and can actually get access to the feature, Facebook Campus will show you a new news feed specific to your college. You’ll be able to get updates from classes, classmates, any groups that are going and of course any events. You’ll also be able to search students by name, graduation year, major, minor, dorm, etc. There are also classrooms you can join and an area you can chat with classmates.
Events are probably the biggest part of Facebook Campus as they allow anyone to create an event, then share it. Just like the standard Facebook events tool, Facebook Campus will allow you to choose your attendance or nonattendance status if you chose to decline. It’s also important to note that you won’t be able to interact with other American Campuses using Facebook Campus. It is strictly locked to your campus and your campus alone.
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