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Use these tips to unlock the potential of AI-powered social media tools without sacrificing safety or privacy.
AI is everywhere in social media. From post-writing tools like OwlyWriter AI, to image-creation bots like Midjourney. It seems like every day, new AI-powered tools are being released.
Still, while social media AI tools are becoming commonplace, there are a lot of unknowns when it comes to AI safety, security, and privacy. As we embrace AI social media, it’s important to stay mindful of the risks and take steps to protect both yourself and your brand.
Craft perfect posts in seconds
OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy.
Start free 30-day trialWhat is AI in social media?
AI in social media refers to artificial intelligence tools and services designed to help users save time, increase engagement, and stand out on social media platforms.
AI tools can be used for a wide range of tasks, such as:
automating post writing
creating and editing images and videos
optimizing posting schedules
managing conversations with customers and followers
analyzing data about user preferences or behavior
… and more.
Watch this quick video to see how we review 7 AI tools for social media:How AI can be used in social media
No dream is too big when it comes to AI in social media. With the right tools and resources, you can unlock a wealth of data and insights about your audience, creating more personalized experiences that convert into sales.
Here are some of the most common uses for AI in social media.1. Caption writing
Gone are the days of cliché, over-used captions. Today, AI-driven caption writers like Hootsuite’s OwlyWriter AI can generate creative, compelling captions in a fraction of the time. See how it works in the video below.
Simply enter your prompt, URL, or hashtag, and your AI caption writer will whip up a captivating caption that fits the tone and voice you specify.
OwlyWriter AI also lets you repurpose top-performing posts, generate captions from blog posts and other content sources, and create captions for specific holidays.
Try it free in Hootsuite2. Image creation
Content sourcing is one of the biggest bottlenecks for marketers and social media managers. You have to find and create visuals that fit your brand aesthetic, then repurpose them for each platform.
AI image creation bots like Midjourney, Dall-E, and DreamStudio, on the other hand, can help you create custom, branded visuals in a flash.
All you need is an idea, and these bots will turn it into a stunning image. For example, Midjourney can create custom images from photos, video clips, GIFs, text overlays, illustrations, and more–all without any manual design work.
Sometimes, it’s hard to know exactly what content will resonate with your audience. Sure, you can spend time testing out different strategies and use analytics to see what’s working — but that can take up a lot of time.
AI-powered tools like Brandwatch and Hootsuite Insights can help you get deep insights into your target audience’s thoughts and feelings.
You can see real-time sentiment analysis, so you know which topics to engage with and which to ignore. You can also see who the influencers are in any conversation, and how to tailor your content for maximum engagement.
Plus, automatically monitor industry trends and your competitors’ activities, so you’re always on the frontlines of the conversation.4. Content ideation
Stop letting your best ideas get stuck in the mud. New AI for social media content tools can help you come up with content ideas that are tailored to your target audience.
Simply enter a few keywords or topics, and the engine will generate fresh ideas for articles, blog posts, infographics, videos, and more–all based on what’s trending in your industry.
You can also use generative art tools to visualize and share your campaign ideas with your team. This is a great way to get feedback and refine your ideas before they go live.5. Ad management
AI has long been used to optimize social media ad campaigns. From targeting the right audience to bidding strategy and budget management, AI can help you maximize your ad spend and boost your return on investment.Benefits of AI for social media
AI is revolutionizing the way businesses interact with customers on social media. Here’s why social media AI is so important for any business that wants to stay competitive.Save time
AI can automate mundane tasks like content creation, scheduling, customer service, and more, freeing up time for you to focus on your social media strategy and innovation.
Good AI tools can save you 8 hours every week, easy.
— Jeremy Nguyen ✍🏼 🚢 (@JeremyNguyenPhD) May 5, 2023Deliver more personalized experiences
Social media AI tools can help you better understand your customer’s needs and preferences, so you can deliver more meaningful and relevant experiences.
— Daniel Newman (@danielnewmanUV) May 8, 2023Boost creativity
Too many good ideas never see the light of day, whether it’s because of writer’s block or lack of resources. AI social media tools can help you generate new ideas faster, opening the door to more creative and impactful social media marketing campaigns.Grow your reach
AI helps you monitor and learn from conversations happening across multiple platforms, so you can tailor your content for maximum engagement.Cost savings
Tedious manual processes be gone! AI saves you time and money by eliminating manual labor costs associated with content creation and optimization for social media campaigns.Increased accuracy
AI-driven tools can help you make more precise decisions based on data and insights. This means better targeting and higher ROI for your campaigns.Challenges of AI for social media
Like any disruptive technology, AI in social media has its own set of challenges and potential risks. Here are a few things to consider before you dive in.Misinformation
With the ability to generate and produce content more quickly comes the risk of spreading potentially misleading or false information. While AI tools can be incredibly accurate, they are also prone to making up facts, stats, and other pieces of information.
As AI and social media continue to intertwine, it’s up to users to monitor AI outputs. Always check for plagiarism before publishing AI-powered content. As well, double-check any facts or figures that the AI spits out.
Hootsuite’s Nick Martin had this to say about building an AI-powered social media strategy ethically:
“I use AI for content idea generation, brainstorming, even writing a first draft of briefs or meeting itineraries. All sorts of things. But I always make sure to use it as if someone else (someone REAL) was working with me, and then I iterate on the AI’s output to make sure it’s got the human touch to it. That’s a very important thing to note. Don’t plagiarize the AI’s first draft of work. Use it as just that, a first draft.”Compliance
AI in social media is new, which means for many companies, the jury is still out on when, where, and how it’s acceptable to use it.
Because of this, it’s important to check with your legal and compliance departments before you start using AI-generated content or giving a bot permission to interact with customers online. This will help you avoid any potential conflicts of interest or violations of regulations for your industry.Data privacy
AI algorithms are powered by data, which can pose a security risk if left unprotected. This is especially important if you handle sensitive customer data, such as healthcare data, banking data, or other personal information.
Make sure to have a comprehensive social media policy in place before implementing any AI solutions. This will help you protect customer data from being compromised by malicious actors and ensure that your users’ privacy is respected.Bias
Generative AI tools are only as good as the inputs their receive. Because of this, there is a risk of replicating human biases in AI-generated content.
It’s important to review AI-generated content with a critical eye. If you notice any potential biases, go back to the source material and tweak it as needed.
Additionally, always make sure your AI models adhere to the same standards of fairness and inclusion you apply to human-generated content.
Bonus: Don’t know what to post on social? Unlock +100 free social media content ideas and never worry about writer’s block again!Legal and ethical issues
In some cases, AI can be used to target vulnerable populations, invade privacy, and manipulate user behavior. Businesses need to be aware of the potential legal implications and ethical considerations associated with AI technology.
Check out UNESCO’s Recommendation on the Ethics of Artificial Intelligence before launching your AI program.6 tips for using AI for social media safely
To help ensure you’re using AI social media responsibly, here are a few tips:1. Review and validate any AI-generated content before publishing
As we said before, AI social media tools aren’t immune to errors. And no one wants to end up with a front-page headline about a topic that’s rife with misinformation.
To protect your job and your brand, be sure to double-check any content you plan to publish.
Plagiarism-checking tools like Grammarly or Copyscape can help you avoid any unintentional copyright violations.
Pro tip: Grammarly is included in the Hootsuite publisher, so you can automatically check spelling or grammar errors in your captions before you check them.2. Be transparent about AI usage
AI is a new, sometimes frightening topic for those unfamiliar with it. That’s why some brands choose to explain to their customers how they’re using AI so they know what to expect when engaging with their brand online.
If you’re using AI to generate captions, images, hashtags, or other content, you may choose to be honest about it when you think it’s useful for your followers. This is not a necessity, but a choice for extra transparency. It can be as as easy as including a hashtag like #drawnbyAI, or including notes on your website, or in your privacy documentation, about how and when your brand uses AI tools.
View this post on Instagram
A post shared by Murray Street Brewing (@murraystreetbrewingco)3. Designate an AI champion
If you’re serious about using AI for social media, assign someone on your team to be the “AI Champion.” This person should have a thorough understanding of the tech and devote regular time to monitoring, updating, and troubleshooting your AI social media tools.
They should also stay up-to-date on the latest news, regulations, and trends in AI and social media, so they can ensure your brand is compliant and up-to-date on best practices.4. Monitor user feedback
Even if you follow all the rules, something can always go wrong with an AI program. Pay attention to how customers are reacting to your AI-generated content, and be prepared to take corrective steps when needed.
Listen for any mentions of confusion, surprise, or offense — those are all signs you might need to adjust your AI program in some way.
All tapped out of content ideas? 🥵
OwlyWriter AI is here to help. Simply plug in a topic and sit back while Owly crunches topic ideas you can build new social posts out of!
— Hootsuite 🦉 (@hootsuite) May 2, 20235. Ensure compliance and data privacy
This will help you protect customer data from being compromised by malicious actors and ensure that your users’ privacy is respected.6. Just start
Here’s Nick Martin again:
“In order to maximize your efforts with AI tools, the first and most important thing you can do is get started. Start practicing, start writing prompts to see what works and what doesn’t, test the tool, and see what kind of outputs it can create.
Many AI copywriting tools can create poems, write clever bios, generate high-performing CTAs, or save you time by building a rough outline of a strategy document. You just need to get started and hone your understanding of what it can do and what prompts generate the best outputs.
So, what are you waiting for?OwlyWriterAI
AI tools are still new and, therefore, pose potential risks. That’s why your best bet is to use an AI tool specifically designed for social media, like OwlyWriter AI.
OwlyWriter AI is a tool that lets you generate personalized content for social media in a secure and reliable way. It uses Natural Language Processing (NLP), which is powered by a pre-trained GPT model trained on public sources.
Unlike other AI tools, OwlyWriter AI doesn’t store your data or use your content to train any future models. OwlyWriter also has a strict data processing agreement that ensures the security and privacy of your user data.
Plus, OwlyWriter AI was created for social media experts, by social media experts. We brought together our brightest minds to create an AI tool that could generate high-quality, optimized content that is tailored to fit your brand’s voice and style.
Not a Hootsuite user yet? Start your free 30-day trial today — or try out these free tools that will give you a taste of what you can expect from OwlyWriter.AI social media username generator
Stumped on what to call yourself online? Hootsuite’s instant username generator will give you username ideas that perfectly suit your internet persona (or the one you’re scheming up).
Tell us about yourself and let AI come up with username suggestions for you.
KeywordsAI caption generator
Social media marketers wear all the hats and do all the jobs. Arguably the most time-consuming of them all is copywriting. When you’re tasked with tossing on this cap a dozen times or more per week, things can get a little overwhelming.
That’s why we built this easy-to-use caption creator designed for social media power users and beginners alike.
Instagram Caption Generator
Pick a style from the dropdown list, describe your post, and let AI write your caption for you.
DescriptionFAQs about AI in social media How is AI used in social media?
AI in social media is used for tasks like content creation, ideation, sentiment analysis, and forecasting. It can help you create personalized content that is tailored to user interests, as well as analyze customer feedback and make predictions on future trends.
Using AI for managing social media can help brands save time and money, as well as improve customer engagement. AI can automate mundane tasks like content creation and ideation, allowing social media teams to focus on more strategic initiatives. AI can also provide valuable insights into customer behavior that can be used to inform marketing decisions.How is AI used in Instagram? Will AI take over social media?
No, AI will not take over social media. While AI can automate some aspects of social media management, it is no replacement for the creativity and strategic thinking that comes from human social media managers. AI will continue to be used as an aid to help social media teams become more efficient and effective, but we believe humans will always remain at the heart of successful campaigns.
AI copywriting isn’t the only way to maximize your productivity. Manage all your scheduling, publishing, engagement, analytics, and more — across all your social media channels — with Hootsuite. Try it free today.
Save time and grow faster with OwlyWriter AI, the tool that instantly generates social media captions and content ideas.
You're reading Ai In Social Media: How To Save Time And Stay Safe
Create a strong password
Whether opening a gambling account for your children or yourself, you probably know that having a strong password is the epitome of keeping it safe.
Having a unique and hard-to-guess password prevents third parties from accessing your private information like email address, bank details, and social media platforms.
A strong password constitutes at least ten characters with alternating elements. These include uppercase letters, lower case letters, numbers, or particular features. Remember that the longer the password, the safer the account.
Due to the length of the password, it can be difficult to recall it. In this case, you can use a password manager to store them.Stick to verified gaming sites
Before opening an account, it is essential to note that online gambling is not legal in all countries. This prevents sites by such companies from getting certified.
However, some governments regulate the operations of a betting company, thus protecting the players. Betting on verified sites allows you to enjoy a variety of benefits.
These include protection from money laundering and fraudulent activities, the ability to make claims in case of a dispute with third parties, and access to all the site features, including bonuses, specific games, and promotions.Use a quality VPN
Using a virtual private network has recently become one of the best ways to safeguard your identity when using online platforms. It works by rerouting your internet connection through a secure server. Third parties like your internet provider and hackers are thus, barred from accessing and spying on your online activities.
A VPN is essential if you are gaming in places with massive use of public WI-FI. This is because most public internet networks are not encrypted. Thus, this makes it easy for third parties like hackers to spy on your online activities and steal your data.Protect your personal information
With the number of people using online gaming sites rising and unregulated sites, there’s an urge to keep your personal information safe. The details begin with your identities, such as your bio information and residential area.
When signing up for a new account, it is wise to use an alias name and avoid putting up your real photo on your profile. This will prevent other people with ill motives on the site from taking up your identity and probably committing crimes.Report or block cyber bullying
You will often encounter other players who will harass you for arguably beating them in games. The best way to prevent them from making you uncomfortable is to limit the number of interactions with them or chatting as they will be fueled to continue harassing you.
Further, you can block and then report them to the site to prevent the probability of having them contact you again. If you are minor, it is crucial to inform your guardian, who will take the necessary protective measures.Install an anti-tracking software
If you are using wireless devices to access online gambling platforms, it would be wise to install anti-tracking software. The software works by restricting unauthorized cookies or codes from tracking your online activity. Thus the collection of your information becomes impossible.
However, you can choose between the trackers you want to allow and those you wish to restrict. This will help you gain access to sites with such restrictions to protect your data, enabling you to enjoy the games and services offered.Take breaks regularly
Taking breaks is encouraged in all fields, and so is online gaming. Frequent play of the games may attract health-related illnesses. Most of them are played while seated, which is often for a long duration and with no protective eyeglasses.
This may up damaging the eyesight and other parts of the body. Taking a break of at least fifteen minutes intervals for every hour will help you unwind and improve your game odds.
Before a global consulting firm integrated new software into its
5-terabyte database, the company’s IT staff spent so much time cleaning
up their information that bigger projects had to take a back seat.
IT workers at Hewitt Associates, a human resources consulting and
outsourcing company based in Lincolnshire, Il., had gotten used to
spending many tedious hours searching through their IBM Lotus Domino
servers and racking through confusing Domino logs to determine which
applications weren’t being used, costing the company lots of hard drive
space and money.
To solve this problem they recently started using DYS Analytics’ Control
Usage Investigator (CUI) software.
Now, Hewitt’s IT staff can work on other projects while the CUI program
cleans up their servers, says Scott Pitts, manager of Hewitt’s Knowledge
Management Infrastructure Group.
”(CUI) is saving us money,” says Pitts. ”We don’t need people to
baby-sit the servers anymore.”
The CUI program is DYS’ answer to an IT need to make messaging and
collaboration applications run more efficiently, says Drew Wolff, vice
president of products at DYS. He says CUI software monitors and analyzes
application usage, and traffic and performance levels throughout entire
networks, allowing organizations to determine which applications were
being used and which ones were simply wasting time and money.
Prior to adopting the CUI software, Pitts says his IT staff had to look
through Domino logs to figure out which applications and user ID’s were
no longer needed. This process was time consuming and expensive, he adds.
”It was too much to check through by hand,” says Pitts. ”The Domino
logs were hard to understand. We were not doing it efficiently.”
Matt Cain, a Domino analyst at META Group, Inc., a Stamford, Conn.-based
analyst and research firm, says the CUI software solves a business
problem created by the excessive amounts of unused Lotus Notes
applications running on Domino systems.
”A tech-savvy business person can write his own Domino applications
easily, which ends up with lots of applications going unused,” says
Cain. ”Some companies have thousands of Lotus applications with 20 to 30
percent not being used, just taking up space. This creates a liability on
And Pitt adds that by eliminating such idle applications, the IT staff at
Hewitt was able to free up a lot of hard disc space.
”We aren’t spending money on adding new disc space to the servers
because of databases that aren’t being used,” says Pitt.
The CUI software also allows Hewitt IT staff to work on other important
projects, instead of manually searching through the servers for these
”We used to have to do about 20 percent of this work by hand,” says
Pitts. ”If there were less than five people using a database, it was
hard to tell that when reading a log.”
DYS’ CUI is designed to solve such problems.
The Wellesley, Mass.-based provider of application performance software
released the CUI product as part of its CONTROL! family of application
performance management solutions for collaboration environments this past
January. While DYS currently offers solutions for Microsoft Exchange, IBM
Lotus Domino, IBM Instant Messaging and Web Conferencing (formerly
Sametime), and IBM Team Workplace, the CUI is used solely with IBM Lotus
”CUI provides analysis reports of what’s happening with the
collaboration of an application so IT can ‘efficientize’ this (process),
reduce the cost of ownership and increase the quality of service,” says
He also notes that beside its database-clean-up capabilities, CUI also
picks out which user profiles are not needed. Employees frequently come
and go in organizations for a variety of reasons. CUI determines when an
employee has left the company, or is on a leave of absence.
”Instead of having to go out and buy new user licences from platform
vendors, IT can recycle or retire the ID for the next employee,” says
Wolff. ”This also saves on maintenance fees.”
Wolff also says CUI’s Application Rationalization abilities are aimed at
organizations with remote offices. The software determines which
applications should be placed on the remote offices’ networks, as well as
where it’s not efficient to install them.
Pitts says Hewitt has about 87 worldwide remote offices, and about 300
global Domino servers, with more than 20,000 desktops accessing Domino
applications. He says these networks are much easier to monitor with the
”We get monthly reports which help us keep track of what is being
replicated… and what replicated data is really needed,” says Pitts.
”CUI goes through and cleans up everything for us.”
Wolff adds the CUI software has a ”work flow process” designed to
assure that databases aren’t deleted before they need to be. A company
may only need an application at the end of the year, or a user ID may
simply be unused while the employee is out on a leave-of-absence. CUI is
designed to detect these special situations.
”As the company grows, people put stuff on the databases and it grows,”
says Pitts. ”Usually if you need to add (an application), you can delete
CUI has security benefits, as well. The software looks at who is using
which database and which users are trying to gain access to certain
information, as well as who shouldn’t be accessing a database, Wolff
We collected some of the best social media campaigns from 2023 and 2023 and analyzed how they could have been improved with personalization tactics.
We’ve seen some cool ones, but let’s dig deeper!
Social media sites like Facebook personalize their visitor’s experience in almost every possible way. They try to understand who their visitors are and what type of content would delight them in order to provide a better experience.The Last Selfie
The campaign was much more successful than expected. WWF originally intended to reach millennials with the photos, but in the end, their message reached a much wider audience. The pictures were seen by 120 million Twitter users in one week, which is half of all active users on that social media site.How to make it better?
This exceptional campaign could have been more moving if they showed pictures of animals that likely appealed to the users. Of course, it wouldn’t have been possible in all cases. But at least on Facebook, where the pictures were also shared many times, the portraits of the animals could have been matched with the activities or countries that the users are attached to. So for example, WWF could have shown tigers to extreme sports lovers and pandas to tai chi fans.Band of Brands
Newcastle Brown Ale tried to crowdsource its TV ad for the most important American football event of 2023.
“Lacking the $4.5 million needed to buy 30 seconds of Big Game airtime, Newcastle decided to take a cue from the sharing economy that’s made Kickstarter, Uber, Airbnb,and Citi Bikeso popular. Our plan was simple. We’d essentially sell ad space in our ad, asking 20 to 30 scrappy brands like ours to pitch in for airtime with us, and then cram all 20 to 30 of those brands into one Big Game ad,” Newcastle wrote about its idea.How to make it better?
Many people follow or like brands on Facebook. Based on interests or a friend’s taste, it’s also possible to predict if a brand would appeal to someone who didn’t interact with it before. The participating companies could have created different versions of the ad and shown their own versions to their fans and people who had a higher chance to engage with them.Whole Foods
Thanks to the recently introduced autoplay function, videos now play a more important role in Facebook marketing than ever before. Maybe this is the reason why Whole Foods Market, an American supermarket chain that specializes in organic food, decided to post short how-to videos on its Facebook page a few months ago.
Most of the videos are about preparing healthy dishes, and some contain practical tips for people who love cooking. The videos became popular among the fans of the supermarket chain quickly, and many of them were played more than 10,000 times since then.How to make it better?
Many people share information on Facebook about their food preferences. For example, a few years ago one of the most popular Facebook pages in Hungary was about a chocolate bar, and it still has 929,000 fans.
Whole Foods Market could have increased engagement if it analyzed people’s eating habits, and instead of showing the same videos to every fan, it displayed videos accordingly. What better to greet you on Facebook than your favorite dish?Bud for buds
Budweiser created a Facebook promotion that let you buy a beer for a friend even if you couldn’t meet personally. The brand developed an app for the campaign and partnered with several bars and restaurants that accepted the coupons sent through the app.
“Beer is the original social network… Whether you’re toasting your birthday, a job promotion, an engagement, or simply the end of a long work week, we want to encourage everyone to bridge the physical and digital worlds by allowing you to send your friend a beer over Facebook,” said Lucas Herscovici, Anheuser-Busch vice president of consumer connection about the initiative in a press release.
It turned out that people like the idea of receiving beers on Facebook. Nearly all coupons sent through the app were redeemed, and three times as many Budweiser beers were sold in the participating bars than before.How to make it better? Beyond Utility How to make it better?
This post was sponsored by Iconosquare. The opinions expressed in this article are the sponsor’s own.
Does social media management sometimes feel like 15 jobs rolled into one?
We know, the business of social media involves a lot of plate-spinning.
There’s strategy development, content creation, data analysis, copywriting, customer service, community engagement, client communications, trend forecasting, graphic design, influencer management, reporting, and on and on it goes.
What if some of your most repetitive social media tasks could be handled by AI?
Yes, you can give yourself more time to create even more powerful social strategies by allowing AI to perform tasks like scheduling posts, analyzing content, and writing captions.
With AI-powered content creation tools, you can spend more of your time working and thinking like a top social media manager.
So, let’s take a closer look at five ways AI-generated captions will change the game for social media managers.
And don’t worry, AI won’t replace your social media job.1. Ideate Social Media Post Content Faster (And Easier)
If writer’s block tends to take up a large portion of your campaign execution time, this tip is for you.
And you’re certainly not alone – this is a common problem for tons of social media managers who are juggling multiple projects. Coming up with creative, engaging captions on the fly isn’t always easy.
With the help of AI, a month’s worth of content can be captioned and scheduled in a fraction of the time. Even if a caption isn’t 100% perfect the first time, all it requires is a quick edit instead of hours of creating the perfect message.
Compare this to the lengthy process of ideating, drafting, rewriting, and editing captions, and it’s easy to see how beneficial a social media AI caption generator can be.2. Get Better Engagement With High-Conversion Algorithms
Many AI caption generators are programmed to create captions specifically for conversion.
They know how to:
Give users a clear call to action.
This is music to your ears if you’ve been striving to increase engagement for your clients – particularly if they’re stuck in a creative rut or don’t enjoy the writing process.3. Put Out More Social Media Content
Not only does caption writing get easier and faster with social media AI – it has a positive effect on other content, too.
Time previously spent staring at a blank screen trying to find the right words can now be spent on curating, creating, and editing other forms of content – for example, YouTube videos, TikToks, Reels, podcasts, and carousels.4. Create Social Media Content In 70+ Languages
From Chinese to Persian, there are more than 70 languages available to choose from in Iconosquare’s AI caption generator.
This enables you to break through language barriers and reach new audiences for your clients without the need to invest in additional resources.5. Gain More Time For Higher ROI Tasks
Imagine what you could do with the time you’ve saved not writing captions from scratch.
That’s the beauty of AI.
Social media AI handles time-consuming, low-level tasks and frees you up to focus on work that delivers meaningful results – not only for your clients but for your business, too.A Step-By-Step Guide To Creating AI-Generated Social Media Captions
For this example, we’ll use social media AI for an imaginary interior renovation brand.Step 1: Enter Your Social Post Topic Or Subject
Start by typing in the subject of your social media post.
In this case, we’ll use “kitchen renovation,” though we could go even more specific with this, e.g. “Kitchen renovation completed in 3 weeks.”Step 2: Add Your Brand Name For Maximum Exposure
The next step is to introduce your brand to the machine learning tool.
In this example, we’ll use the fake brand name “Kitchenstar.”
However, if you want captions that are less branded and more focused on the content of the image, all you have to do is leave “Brand” blank.Step 3: Select Your Industry For Accurate Keyword Inclusion
For this example, we’ll enter “interiors” as our industry.
However, if you want captions that are less industry-specific and more focused on the content of the image, all you have to do is leave “Industry” blank.Step 4: Get High-Conversion Social Media Captions From AI
The three captions Iconosquare’s AI caption generator creates are upbeat and engaging.
Each generated post caption has a good hook:
Renovating your kitchen has never been easier!
A fresh start for your kitchen!
And each one gets to the point without unnecessary fluff.Step 5: Automatically Get Generated High-Conversion Hashtags
The first caption has a great hook and high-conversion hashtag suggestions.
Instead of broad, overused hashtags like #interiors or #kitchen, the AI caption generator has proposed more specific hashtags like #makingroomformemories.Step 6: Make Any Manual Edits Necessary
The second caption is great and requires very little editing. I could add some more specific detail about what the renovation process entailed, otherwise this caption is good to go.
The third caption has that specificity – “quartz countertops, sleek countertops, and energy-efficient appliances.”
Even if these aren’t exactly right, you now have a template to use to write your caption without having to think about it.
If you’re not totally happy with the first three options, you can generate three more.Why AI-Generated Content Won’t Make Your Job Redundant
If you’re worried about being replaced by AI, don’t worry.
Despite what you may read online, AI isn’t about to make your job obsolete.
Instead, AI is a great collaborator.
It automates repetitive tasks and sifts through millions of data points to produce actionable recommendations.
This frees up your time and empowers you and your team to create better content and campaigns that deliver their client results.
AI-powered social media tools unlock your potential.
Rather than wasting time and expertise on repetitive tasks like manually posting Reels, you can focus on areas you’re passionate about and uniquely qualified to handle.
Even applications that aid creativity – like Iconosquare’s AI Captions – aren’t cause for concern about the future of your job.
Features like these only enhance and accelerate your creativity.
Again, AI social media tools are perfect for marketers who are juggling multiple clients and complex campaigns.
AI tools can’t replace the empathy, perspective, and storytelling that a human brings to marketing. And this is what it takes to truly connect with customers.
So, don’t worry about AI taking over the world – instead see these applications for what they are: an opportunity to make you an even better social media manager.
Want to try out Iconosquare’s AI caption generator for yourself? You can here!Say Goodbye To Writer’s Block & Hello To AI-Generated Captions
If you’re ready to harness the power of AI-human collaboration, you have to try Iconosquare’s new AI caption generator.
It’s the perfect tool for generating engaging captions (for LinkedIn, Twitter, and Instagram) that are relevant to whichever brand you’re working on, whether you’re short of time or in need of a creative boost.
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One of the biggest shifts we’ve since seen in the last year for social media marketing has been the increasing use of international campaigns. This is not very surprising when you consider how globalized our economy has become and the fact that US companies are voraciously spreading their brands to new territories for easy profits. Mirroring this trend is the online move for social media to spread people’s awareness in new territories as well as handle support and complaints efficiently overseas.
The statistics are clear: Around 80% of Facebook’s users are outside the US and Canada and roughly 70% of Twitter’s user base too. This just goes to show how many people are currently being left out in the cold.
The real challenge here is to tackle the situation exactly the same way you would back home; with people deep inside your organization who speak the language and understand the culture. This is essential to build social media trust and will prevent anyone on the receiving end of your messages feeling like they were just an afterthought in a cold, corporate strategy drummed up in a board meeting.
Perhaps most importantly, you need to ask yourself whether or not your campaigns should even be ported overseas at all. Not every country or territory is going to be receptive to your brand, product, message or service. So be selective and make sure you can dominate the space before you enter it. This can be a daunting process since campaigns launched in the States not only have to be localized for each market, but sometimes they have to be scrapped and thrown out altogether. If you are doing a Super Bowl social media promotion for example, how would you translate the term ‘Super Bowl’ from English to Swahili so people will know you’re talking about a sporting event and not some amazing dish you’re dying to cook for them?
Then there’s the challenge of meeting them on their own home turf. While Facebook and Twitter seem to be popular in most countries, others are dominated by completely different platforms like Orkut, Tuenti or VKontakte. These will have to be leveraged, and, in some cases, even learned to meet your target demographics where they are.
Of course many products have strange crossover appeal too. For example, video games are mainly popular with younger boys in the States, but in many Asian countries certain games are just as popular with girls. Can you be sure your product will be accurately represented in each territory?
The Topic of Translation
Here are some examples how Starbucks and Uniqlo are doing all this and dominating with their campaigns…
Starbucks is one of the undisputed kings of social media. They have such an authoritative brand presence that they don’t necessarily need the social media to enhance their brand but they still use it as an effective tool to communicate with their customers. Interestingly enough, most of Starbucks’ tweets start with an apology. While other companies like to sweep problems under the rug to look good, Starbucks goes out of their way to encourage customers to tweet their problems so they can solve them.
A very mature approach.
They even have their own mini social network if you will, called My Starbucks Idea. This is a stroke of pure genius. It allows anyone to post ideas they would like to see incorporated into the company and then everyone can vote on them. Starbucks then follows up on the ideas with their blog to keeping people informed about what they’re doing with it. This not only gives the chain priceless ideas and feedback, but it also fosters a culture of customers feeling appreciated.
A huge win/win!
Starbucks is the benchmark for how everyone should be using social media.
While Starbucks is the king in the food world, Uniqlo is making big strides in the clothing industry. For each country they have a presence in, they have dedicated unique social media accounts for each. They want to ensure that each territory’s profile is a tailored, accurate reflection of the needs and issues that come up. In the US for example, they have 528,000 Google +1s, while in the UK their numbers pale in comparison with only 270. In China they have a strong presence on Renren because it is so incredibly popular. They keep their content very local and highly relevant and their levels of engagement vary drastically from country to country too, which is to be expected.
The Challenges Ahead
Like any new space, technology or undertaking, there are bound to be some major hurdles and perhaps even disastrous mistakes ahead – just like we’ve seen with so many big brands in the last year.
So the questions that need to be addressed are: how do you plan to meet the varied needs of people speaking different languages and spread across multiple time zones? How do you align your social media marketing strategies as per the needs and priorities of different markets worldwide?
This is something many brand managers and social media marketers are thinking about right now. So any brave entrepreneur out there that wants to tackle the space with a smart solution, now is your time to dive right in. I’ll applaud you and most probably be one of your first customers.
Key Points to Keep in Mind when Handling Social Media on a Global Scale:
1. One account vs. Multiple Accounts – Should you have one social media account to cater to your global audience or should you create different accounts based on the country you’re present in? Should these accounts be handled centrally or should you appoint native account managers for each region? Native account managers have more of an inkling of what would and wouldn’t work in their geography. Organizations thus need to create a flexible framework that’s practical and mentions clearly who needs to do what and when.
2. Being Careful With Translations – There have been quite a few marketing blunders committed by companies when promoting their products. Pepsi, KFC, Coca Cola in China, Parker Pens in Mexico… the list is endless. You do not want to depend on literal translations or translations that have not been proofread by a native of that language.
When Pepsi started marketing its products in China a few years back, they translated their slogan, “Pepsi Brings You Back to Life” pretty literally. The slogan in Chinese really meant, “Pepsi Brings Your Ancestors Back from the Grave.”
KFC experienced some real problems when its phrase “Finger Lickin Good” came out in Chinese as “Eat your fingers off”
Parker Pens tag line – “It won’t leak in your pocket and embarrass you” when translated in Mexico came out to be – “It won’t leak in your pocket and make you pregnant”.
Important Tip for Marketers – Be aware of the nuances and differences in each culture. A small mistake can turn out to be a huge blunder and embarrassment for the company worldwide. Avoid relying too much on Google Translate to create local language content.
3. Fragment your Markets – Treat each market individually; don’t assume reactions and responses will be the same to a common campaign you may decide to run. A campaign that’s successful in UK may not succeed in Spain, Portugal, France or Belgium. Understand the traits and act accordingly.
For example – If your target is Singapore you need to take care of the fact that Singapore audiences are made up of people from India, China, Malaysia etc. Hence keep a check on different races, religions and beliefs. You don’t want to put up any content that’s offensive in nature to any of those communities.
4. Dealing with a Crisis – Make clear guidelines on what action to take in times of a crisis. Define issues that can be handled by the social media team or if it has to be escalated to the top management. Ensure you have a Plan B ready always.
5. Connect With Your Audience – Make your audience a part of your conversation. Ask them for suggestions, creative ideas, tips and tricks on how you can make your offerings better. While this would apply to even a local social media campaign you run, it’s even more important to do when operating things on a global scale because it’s very easy to get lost and carried away with your own assumptions of what your audience is looking at without really connecting with them and finding out directly.
6. You will make mistakes, learn and adapt – It’s difficult to handle the intricacies of international social media campaigns without making a blunder or two. Accept that it might just happen and be ready on to quickly recover/adapt.
While it’s still a big mystery and very little is known about international social media marketing, there’s an exciting future ahead for sure. But either way the same rules apply with complete transparency and honesty being the name of the game. When in doubt or if someone makes a mistake, just politely own up, say sorry and move on. It works just as well in any language.
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