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Apple co-founder and visionary CEO Steve Jobs has passed away at the age of 56.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.

Below are pieces of remembrance from some of the people surrounding Steve Jobs.

Statement issued by Apple’s Board of Directors:

We are deeply saddened to announce that Steve Jobs passed away today.

Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.

His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts.

Steve Jobs’ family have provided the following statement:

Steve died peacefully today surrounded by his family.

In his public life, Steve was known as a visionary; in his private life, he cherished his family. We are thankful to the many people who have shared their wishes and prayers during the last year of Steve’s illness; a website will be provided for those who wish to offer tributes and memories.

We are grateful for the support and kindness of those who share our feelings for Steve. We know many of you will mourn with us, and we ask that you respect our privacy during our time of grief.

CEO Tim Cook just issued the memo below internally to the company:

Team,

I have some very sad news to share with all of you. Steve passed away earlier today.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.

Tim

Bill Gates offers his condolences (via AllThingsD):

I’m truly saddened to learn of Steve Jobs’ death. Melinda and I extend our sincere condolences to his family and friends, and to everyone Steve has touched through his work.

Steve and I first met nearly 30 years ago, and have been colleagues, competitors and friends over the course of more than half our lives.

The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come.

For those of us lucky enough to get to work with him, it’s been an insanely great honor. I will miss Steve immensely.

From the earliest days of Google, whenever Larry and I sought inspiration for vision and leadership, we needed to look no farther than Cupertino. Steve, your passion for excellence is felt by anyone who has ever touched an Apple product (including the macbook I am writing this on right now). And I have witnessed it in person the few times we have met.

On behalf of all of us at Google and more broadly in technology, you will be missed very much. My condolences to family, friends, and colleagues at Apple.

Steve, thank you for being a mentor and a friend. Thanks for showing that what you build can change the world. I will miss you.

AT&T released the following statement:

We are saddened by the passing of Steve Jobs. Steve was an iconic inventor, visionary, and entrepreneur, and we had the privilege to know him as partner and friend. All of us at AT&T offer our thoughts and prayers to Steve’s wife, family, and his Apple family.

Disney CEO Bob Iger:

And the note to Disney employees:

Dear Colleagues:

After a courageous fight, Steve Jobs has lost his long battle against cancer. It’s almost incomprehensible that such a force of nature could ever be subdued, much less stilled. With his passing the world has lost a rare original, Disney has lost a member of our family, and I have lost a great friend.

Steve once shared his views on life with college graduates in a commencement address that, true to his style, set a new standard. He said, “Your time is limited, so don’t waste it living someone else’s life…have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

That’s how Steve lived, who he was, and how I will always remember him.

Our thoughts and prayers are with his wife Laurene and his children during this difficult time.

Bob

“Think Different.”

Sent from my iPad

President Barack Obama via The White House Blog:

Michelle and I are saddened to learn of the passing of Steve Jobs. Steve was among the greatest of American innovators – brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it.

By building one of the planet’s most successful companies from his garage, he exemplified the spirit of American ingenuity. By making computers personal and putting the internet in our pockets, he made the information revolution not only accessible, but intuitive and fun. And by turning his talents to storytelling, he has brought joy to millions of children and grownups alike. Steve was fond of saying that he lived every day like it was his last. Because he did, he transformed our lives, redefined entire industries, and achieved one of the rarest feats in human history: he changed the way each of us sees the world.

The world has lost a visionary. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented. Michelle and I send our thoughts and prayers to Steve’s wife Laurene, his family, and all those who loved him.

Chief creative officer John Lasseter and president Ed Catmull for Walt Disney and Pixar Animation Studios:

Steve Jobs was an extraordinary visionary, our very dear friend and the guiding light of the Pixar family. He saw the potential of what Pixar could be before the rest of us, and beyond what anyone ever imagined. Steve took a chance on us and believed in our crazy dream of making computer animated films; the one thing he always said was to simply ‘make it great.’ He is why Pixar turned out the way we did and his strength, integrity and love of life has made us all better people. He will forever be a part of Pixar’s DNA. Our hearts go out to his wife Laurene and their children during this incredibly difficult time.

Adobe co-founders John Warnock and Chuck Geschke,

We have always had great admiration and respect for Steve. The world is a better place because of him, and his absence will leave a huge hole in the world of technology.

We will miss him greatly.”

Steve Jobs will be truly missed. Our hearts go out to his family. Rest in peace.

Flags at Apple’s Cupertino headquarters fly at half staff this evening (via Scoble):

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Apple Announces Watchos 4 Apple Watch Update

SAN JOSE, Calif.–(BUSINESS WIRE)–Apple® today previewed watchOS® 4, featuring a proactive Siri® watch face that displays the information users need most throughout the day, personalized Activity coaching and an entirely new music experience. The update features an enhanced Workout app and introduces GymKit, a groundbreaking technology platform that will offer customers connected workouts with cardio equipment.

“Apple Watch is the ultimate device for a healthy life and is now more intelligent than ever with watchOS 4,” said Jeff Williams, Apple’s chief operating officer. “We’ve created a truly individualized experience with the smartest Activity and Workout apps, the Siri watch face that shows you the information you need when you need it and we’re seamlessly bringing users their favorite music right on the wrist.”

Intelligence

Siri intelligence extends further into Apple Watch® with the new Siri watch face. With each raise of the wrist, the information on the display dynamically updates based on the time of day, daily routines and pertinent data from apps such as Activity, Alarms, Breathe, Calendar, Maps, Reminders and Wallet, as well as headlines from the new Apple News™ app for Apple Watch.

With watchOS 4, the Activity app delivers intelligent coaching and tailored encouragement to help close Activity Rings more often and achieve longer success streaks. Every morning, users will receive a personalized notification if they’re close to earning an Achievement, or suggest what they can do to match yesterday’s activity levels. If needed, toward the end of the day, they’ll be told exactly how long they should walk to close their Activity Rings before the day is over. Users will also receive unique Monthly Challenges designed just for them.

Listening to music is more personal than ever with a redesigned Music app that automatically syncs your New Music Mix, Favorites Mix and most listened to music. With even more songs on the wrist, the effortless combination of Apple Watch paired with AirPods™ makes listening to music ideal for workouts or on the go.

Fitness

The updated Workout app now includes auto-sets for pool swim workouts and new motion and heart rate algorithms for High Intensity Interval Training (HIIT) workouts. With watchOS 4, customers doing back-to-back workouts or training for a triathlon can combine multiple workouts to capture overall calorie and time measurements.

With GymKit, customers using their favorite cardio equipment will soon be able to pair their Apple Watch directly to treadmills, ellipticals, indoor bikes or stair steppers from global manufacturers such as Life Fitness and Technogym with a simple tap. In an industry first, data not previously communicated between smartwatch and fitness machine will sync seamlessly — including calories, distance, speed, floors climbed, incline and pace — resulting in the most accurate measurements possible with less device management.

Watch Faces & Bands

In addition to the Siri watch face, new Toy Story watch faces bring to life favorite Pixar characters including Woody, Jessie and Buzz Lightyear, while the Kaleidoscope watch face turns static images into mesmerizing patterns. New complications include Now Playing and Apple News.

Today, Apple also introduced new summer band colors, giving customers more options than ever to express their personal style. This season’s offering includes vibrant Sports Bands, a bright yellow Classic Buckle and Nike Sport Band options that color-match with the Nike Air VaporMax Flyknit Day to Night Collection. As a celebration of diversity and inclusion, Apple is also offering a Pride Edition Woven Nylon in rainbow stripe.

Person to Person Payments with Apple Pay

With watchOS 4, Apple Watch users can make and receive person to person payments quickly, easily and securely with friends and family with Apple Pay®, within Messages or using Siri. When users get paid, they receive the money in their new Apple Pay Cash™ account and can use it instantly to send to someone, make purchases using Apple Pay in stores and apps, or transfer it to their bank account.

Pricing & Availability

watchOS 4 will be available this fall as a free update to Apple Watch paired with iPhone® 5s and later on iOS 11. WatchKit® for watchOS 4 is available immediately for iOS Developer Program members at chúng tôi For more information, visit chúng tôi Features are subject to change. Some features may not be available in all regions. My Favorites Mix and My New Music Mix require an Apple Music® subscription. Person to person payments and Apple Pay Cash will be available in the US on iPhone SE, iPhone 6 and later, iPad Pro®, iPad® 5th generation, iPad Air® 2, iPad mini™ 3 and later and Apple Watch.

• Apple Watch is available in two different case sizes, 38mm and 42mm. Apple Watch Series 1 is available in gold, rose gold, silver or space gray aluminum cases paired with a Sport Band and starts at just $269 (US); Apple Watch Series 2 is available in gold, rose gold, silver or space gray aluminum, or silver or space black stainless steel cases paired with a wide variety of bands starting at $369 (US); and the ceramic Apple Watch Edition starts at $1,249 (US) from chúng tôi Apple Stores and select Apple Authorized Resellers and carriers. For local availability, visit chúng tôi Apple Watch Nike+ starts at $369 (US).

• New Apple Watch Sport and Classic Buckle bands are available today on chúng tôi and will be available later this week at Apple Stores, select Apple Authorized Resellers and carriers in the US and over 35 countries and regions including Australia, Brazil, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, UAE and the UK. The Sport Band is $49 (US) and the Classic Buckle is $149 (US).

• The new Pride Edition Woven Nylon band is available today on chúng tôi and will be available later this week at Apple Stores in the US and over 35 countries and regions including Australia, Brazil, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Singapore, South Korea, Spain, Sweden, Switzerland, UAE and the UK. The Woven Nylon bands are $49 (US).

• New colors of the Nike Sport Band are available today on chúng tôi chúng tôi and at select Nike retail stores, and will be available later this week at Apple Stores, select Apple Authorized Resellers and select speciality stores and department stores in the US and over 35 countries and regions including Australia, Brazil, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, UAE and the UK. The Nike Sport Band is $49 (US).

• Customers who buy Apple Watch from Apple will be offered free Personal Setup, in-store or online,* to help set up and personalize their new Apple Watch with calendars, notifications, apps and more.

* In most countries.

© 2023 Apple Inc. All rights reserved. Apple, the Apple logo, watchOS, Siri, Apple Watch, Apple News, AirPods, Apple Pay, Apple Pay Cash, iPhone, WatchKit, Apple Music, iPad Pro, iPad, iPad Air, iPad mini and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Investors Frustrated By Jobs

CUPERTINO, California (Reuters) – Apple Inc Chief Executive Steve Jobs wasn’t even there, but at times it seemed like it was all anyone talked about at the firm’s annual shareholders’ meeting on Wednesday.

In a lively, one-hour gathering at the firm’s headquarters in Cupertino, shareholders asked about the absent executive, serenaded the charismatic corporate chieftain, and spoke privately about the continued mystery surrounding his health.

Jobs — who co-founded Apple and is credited with transforming it into a consumer juggernaut after returning as CEO a decade ago — announced in January he would take a five-month leave of absence, handing over the reins of the firm and saying his health problems were “more complex” than originally thought.

All executives would say was that Jobs remained deeply involved in decision-making despite ceding control over day-to-day operations — adhering almost verbatim to previous statements on a subject of persistent market speculation.

“If there’s new information that we deem important to disclose, that will happen,” said co-lead director Arthur Levinson, CEO of Genentech, adding that the board has met all its disclosure responsibilities.

The company also declined to answer questions about reports that the U.S. Securities and Exchange Commission was examining Apple’s conduct in disclosing Jobs’ health problems, which will keep the widely respected executive sidelined till at least June.

Some bristled at the board’s continued reticence on Jobs’ status. AFL-CIO representative Brandon Rees, who pinpointed on the company’s disclosures during a question-and-answer session, said he was not satisfied after the meeting.

“I was disappointed that the board was not more forthcoming … It’s an important shareholder question, as to who will lead this company.”

But it was clear Jobs continued to command the loyal support and affection of attendees. Shareholders even launched into an impromptu chorus of “Happy Birthday” for Jobs, who turned 54 Tuesday.

JUST WASN’T THE SAME

Shareholders noted that the meeting just wasn’t the same without the charismatic Jobs.

Neal Pann said he believed in both the company’s executive team and its prospects, but sounded a note of pessimism around the lack of information about Jobs’ health.

“I got the response I expected, which was no response.”

Getting down to more mundane business, shareholders voted to re-elect the company’s eight-member board, which included Google CEO Eric Schmidt and former U.S. Vice President Al Gore, who attended the meeting.

And four proposals — all opposed by the company, including a so-called “say-on-pay” resolution — failed to garner shareholder approval.

Proposals related to a company environmental sustainability report, political contributions and health care also failed to pass.

During his presentation, Chief Operating Officer Tim Cook said the company’s annual revenue has nearly quadrupled over the past four years on surging sales of Macintosh computers, iPods and iPhones. Apple is widely acknowledged as one of the most powerful brands in the world.

But the issue of Jobs himself — often portrayed as a tech visionary and the main thrust behind Apple’s current market prowess — was never far from investors’ minds.

In 2004, Jobs was treated for a rare type of pancreatic cancer. He appeared gaunt at an Apple event in June 2008, touching off rumors that his cancer had returned. The company has not managed to completely quash that speculation.

Facing a prolonged recession and drought in consumer spending, Apple has been unable to shake questions regarding the future of its charismatic CEO, who has been out of public view for more than a month.

Legal experts say Apple could face lawsuits over its health-related disclosures — or lack thereof — although that part of the law is seen as something of a gray area.

Apple Announces Good Financial Results

Apple Reports Second Quarter Results – I’ll be liveblogging here.

Best March Quarter Revenue and Earnings in Apple History

In accordance with the subscription accounting treatment required by GAAP, the Company recognizes revenue and cost of goods sold for iPhone™ and Apple TV® over their estimated economic lives. Adjusting GAAP sales and product costs to eliminate the impact of subscription accounting, the corresponding non-GAAP measures* for the quarter are $9.06 billion of “Adjusted Sales” and $1.66 billion of “Adjusted Net Income.”

Apple sold 2.22 million Macintosh® computers during the quarter, representing a three percent unit decline from the year-ago quarter. The Company sold 11.01 million iPods during the quarter, representing three percent unit growth over the year-ago quarter. Quarterly iPhone units sold were 3.79 million representing 123 percent unit growth over the year-ago quarter.

“We are extremely pleased to report the best non-holiday quarter revenue and earnings in our history,” said Peter Oppenheimer, Apple’s CFO. “Apple’s financial condition remains very robust, with almost $29 billion in cash and marketable securities on our balance sheet. Looking ahead to the third fiscal quarter of 2009, we expect revenue in the range of about $7.7 billion to $7.9 billion and we expect diluted earnings per share in the range of about $.95 to $1.00.”

Apple will provide live streaming of its Q2 2009 financial results conference call utilizing QuickTime®, Apple’s standards-based technology for live and on-demand audio and video streaming. The live webcast will begin at 2:00 p.m. PDT on April 22, 2009 at chúng tôi and will also be available for replay for approximately two weeks thereafter.

During fiscal 2007, the Company began selling the iPhone and Apple TV. Because the Company may provide unspecified features and additional software products to iPhone and Apple TV customers in the future free of charge, in accordance with GAAP the Company recognizes revenue and cost of goods sold for these products on a straight-line basis over their economic lives, with any loss recognized at the time of sale. Currently, the economic lives of these products are estimated to be 24 months. This accounting treatment, referred to as subscription accounting, results in the deferral of almost all of the revenue and cost of goods sold during the quarter in which the products are sold to the customer. Other costs related to these products, including costs for engineering, sales, marketing and warranty, are expensed as incurred. Further, the costs to develop any future unspecified features and additional software products that may eventually be provided to customers also are expensed as incurred. In contrast, the Company generally recognizes revenue and cost of goods sold for its other products, such as Macs and iPods, at the time of sale, as the Company does not provide future unspecified features or additional software products to those customers free of charge.

In July 2008, the Company began selling iPhone 3G, the second-generation iPhone, and at that time significantly expanded distribution by establishing carrier relationships in over 70 countries. Unit sales of iPhone 3G have been significantly greater than sales of the first-generation iPhone. During the first quarter of iPhone 3G availability ended September 27, 2008, 6.9 million units were sold, exceeding the 6.1 million first-generation iPhone units sold in the prior five quarters combined.

Unit sales of iPhone 3G continued to be significant in the quarter ended March 28, 2009, with 3.79 million iPhones sold. As a result, the amount of revenue and product cost related to those iPhone sales that the Company deferred for recognition in future periods under subscription accounting was substantial. While the GAAP results provide significant insight into the Company’s operations and financial position, management continues to supplement its analysis of the business using financial measures that look at the total sales, related product costs and resulting income for iPhones and Apple TVs sold to customers during the period. The presentation at the end of this press release includes the following non-GAAP measures: “Adjusted Sales,” “Adjusted Cost of Sales,” “Adjusted Gross Margin,” “Adjusted Operating Margin,” “Adjusted Net Income” and “Adjusted Diluted Earnings per Share.” These financial measures are not consistent with GAAP because they do not reflect the deferral of revenue and product costs for recognition in later periods. The above-mentioned non-GAAP measures are generated by adjusting the related GAAP measures solely to reverse the effect of subscription accounting. The Company uses these financial measures, along with other measures discussed below, to provide additional insight into current operating and business trends not readily apparent from the GAAP results.

Management uses Adjusted Sales to evaluate the Company’s growth rate, revenue mix and performance relative to competitors. Given the impact of iPhone unit sales during the quarter ended March 28, 2009, Adjusted Sales provides a meaningful measurement of the Company’s growth by reflecting amounts generally due to Apple at the time of sale related to products sold within the period. Further, eliminating the effects of deferred revenue (current sales deferred to future periods and prior sales being recognized currently) provides more transparency into the Company’s underlying sales trends. Management uses the non-GAAP measures of “Adjusted Cost of Sales,” “Adjusted Gross Margin” and “Adjusted Operating Margin” to measure the Company’s operating performance based on current period iPhone and Apple TV sales and to facilitate ongoing operating decisions. Additionally, because the Company recognizes engineering, sales, and marketing expenses as incurred, including expenses related to iPhone and Apple TV, management uses Adjusted Sales to evaluate returns on those costs, to manage year-over-year operating expense growth, and to budget future expenses. Furthermore, because they are considered meaningful indicators of current business performance, the non-GAAP measures “Adjusted Sales” and “Adjusted Operating Margin” are metrics that factor into the determination of management compensation beginning in fiscal year 2009. Finally, management uses the non-GAAP measures of “Adjusted Net Income” and “Adjusted Diluted Earnings per Share” to measure the Company’s operating performance based on current period iPhone and Apple TV sales, to facilitate ongoing operating decisions, and compare performance relative to competitors.

Management believes that these non-GAAP financial measures, when taken together with the corresponding consolidated GAAP measures and related segment information, provide incremental insight into the underlying factors and trends affecting both the Company’s performance and its cash generating potential. Management believes these non-GAAP measures increase the transparency of the Company’s current results and enable investors to more fully understand trends in its current and future performance.

As noted previously, these non-GAAP financial measures are not consistent with GAAP because they do not reflect the deferral of revenue and product costs for recognition in later periods. These non-GAAP financial measures do not adjust for the costs associated with the Company’s intention to provide unspecified new features and software to purchasers of iPhone and Apple TV products. These costs are expensed as incurred under GAAP’s subscription accounting model, and are not adjusted in these non-GAAP financial measures. As such, these non-GAAP financial measures are not intended to reflect in a given period all of the costs of sales made in that period. Rather, the non-GAAP financial measures presented below are intended for the limited purpose of presenting performance measures that include the total sales, related product costs, and resulting income for iPhones and Apple TVs in the period those products are sold to customers.

Management believes investors will benefit from greater transparency in referring to these non-GAAP financial measures when assessing the Company’s operating results, as well as when forecasting and analyzing future periods. However, management recognizes that:

Further, these non-GAAP financial measures may be unique to the Company, as they may be different from non-GAAP financial measures used by other companies. As such, this presentation of non-GAAP financial measures may not enhance the comparability of the Company’s results to the results of other companies.

A reconciliation of each non-GAAP financial measure to the most directly comparable GAAP financial measure or measures appears at the end of this press release.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

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For Samsung, Steve Jobs’ Death Was ‘The Best Opportunity’ To Unleash Anti

As you know, Samsung’s campaign headlined under the ‘The Next Big Thing’ tagline went viral in September of 2012, thanks to a particularily scathing ad that ridiculed folks who’d wait in line for an iPhone 5.

The commercials were meant to counter the iPhone 5 “tsunami,” as Samsung execs put it, and have managed to enrage Apple’s marketing boss Phil Schiller so much that he proposed in an email to CEO Tim Cook that the firm fire its longtime ad agency.

According to a highly confidential email exchange between Samsung execs, we now know that the South Korean firm saw Steve Jobs’s death as the “best opportunity to attack the iPhone” and tarnish the Apple brand…

The emails were presented as evidence in the trial and obtained by AppleInsider.

As a reminder, Apple on October 4, 2011, announced the iPhone 4s and Steve Jobs passed away the following day.

Then vice president of sales operations and head of national sales for Samsung Telecommunications America, Michael Pennington, immediately issued an internal email to Todd Pendleton, Samsung’s chief marketing officer, to frame the unfortunate event as an opportunity to take the iPhone 4s head on.

“Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone,” Pennington wrote. “If there is no consensus on the approach I initially proposed, I will stop pushing, but I would like to better understand our strategy so I can align with that.”

Also, this:

The point here is the there is an unintended benefit for Apple, since the external messages by third parties are all highlighting and/or supporting the consumer perception that Apple products are superior, since Jobs’ was such a visionary and perfectionist.

What consumer wouldn’t feel great about purchasing a device developed by such a person?

He then goes on to complain how Jobs’s passing has led to “a huge wave of press coverage of Apple’s and iPhone’s superiority, all created by the, passionate, tireless, perfectionist” CEO.

To this, Pendleton replied that his team would unleash the holiday ad blitz “and go head to head with iPhone 4s.”

Pennington also suggested that Samsung should “use Google to attack Apple” in a marking campaign as a way to “avoid attacking Apple due to their status as a large customer.”

If it continues to be Samsung’s position to avoid attacking Apple due to their status as a large customer, can we go to Google and ask them to launch a campaign against Apple, based on the many better Android options available in the market for the fourth quarter of 2011?

Here’s a screenshot of the email exchange.

The following year, Pendleton wrote in another email that Samsung needed to “quickly understand the exact reasons” why the company was winning customers away from iPhone. “We should also quickly understand where we failed to win customers away from iPhone in our initial GS3 launch,” he wrote.

After losing the first patent trial which resulted in nearly a billion dollar in damages to Apple, Samsung’s legal strategy has taken a U-turn. The company is now attempting to shield itself by arguing that some of the allegedly infringing features its devices use have been developed by Google.

Samsung is also arguing it’s been successful at beating Apple because it had better marketing, not due to patents or any specific feature.

Apple Announces Os X Yosemite Available Today For Free

After previewing OS X Yosemite for the second time since its WWDC event in July, Apple announced today that OS X 10.10 Yosemite will be available today through the Mac App Store [direct link when live] at no cost to users. Mac users running OS X 10.8 Mountain Lion and 10.9 Mavericks can upgrade can upgrade to 10.10 Yosemite, although newer hardware is required for some features. OS X Yosemite brings a redesigned look and feel to the Mac as well as several features like iCloud Drive, Handoff and Continuity, Notification Center widgets, and more.

OS X Yosemite offers up a redesigned version of Safari with a birds-eye view of tabs similar to the iOS 8 browser, more intelligent search with results from iTunes, Maps, Bing, Wikipedia and more, more privacy features like DuckDuckGo search as an option, and native support for Netflix so you no longer need Microsoft’s Silverlight plug-in to watch content.

Mail on Yosemite is also updated with a new Markup feature for annotating content as well as Mail Drop, which allows you to send attachments up to 5GB over email using iCloud.

Messages can now receive SMS text messages from your iPhone and an added microphone button allows you to send voice messages to other Yosemite users as well as iOS 8 users. The whole app is redesigned with the iOS iMessage look and feel. Messages on Yosemite also allows you to view shared locations of family and friends similar to the iOS Find My Friends app.

Finally, Spotlight is overhauled on OS X Yosemite with more search results from sources like Wikipedia, Bing, Maps and more which include movie times and news with interactive previews.

OS X 10.10 Yosemite is available for free for OS X 10.8 and 10.9 users through the Mac App Store [direct link when live].

OS X Yosemite Available Today as a Free Upgrade

Introduces New Design & Amazing Continuity Features

OS X Yosemite has been redesigned with a fresh, modern look, while maintaining the power and familiarity users expect from a Mac. Streamlined toolbars make more room for your content, and use translucency to reveal additional app content as you scroll. Other translucent elements, such as window sidebars, take on the feel of your desktop picture and give you a sense of what’s hidden behind the active window. App icons have a clean, consistent design, and a new system font improves readability on every Mac and looks stunning on a Retina® display.

Yosemite includes amazing Continuity features that make your Mac and iOS devices perfect companions.* Handoff automatically passes what you’re doing from one device to another, like writing an email or surfing the web. Instant Hotspot makes using your iPhone’s hotspot as easy as connecting to a Wi-Fi network.** AirDrop® now works between Mac and iOS, so you can quickly and easily share content across devices. All the SMS messages that previously only appeared on your iPhone now can automatically appear in Messages on your Mac and all your iOS devices. You can even make and receive iPhone calls on your Mac.***

Family Sharing, so family members can now browse and download each other’s iTunes, iBooks® or Mac App Store purchases.

Yosemite also delivers platform technologies that make it easier for developers to create amazing new Mac apps. Swift™ is a powerful, next-generation programming language for iOS and OS X that’s fast, modern, interactive and helps developers write safer and more reliable code. SpriteKit makes it easier for developers to incorporate realistic motion, lighting and physics in games and when integrated with SceneKit, makes it simple to create games with animated 3D scenes and effects.

OS X Yosemite is available as a free upgrade today from the Mac App Store. Yosemite supports all Macs introduced in 2009 or later, and some models introduced in 2007 and 2008. For a complete list of system requirements and compatible systems, please visit chúng tôi Continuity features require iOS 8.1, which is available as a free upgrade starting October 20. OS X Server 4.0 requires Yosemite and is available from the Mac App Store for $19.99 (US).

*** Cellular data charges may apply.

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Apple, the Apple logo, Mac, Mac OS, Macintosh, OS X, Mac App Store, iPhone, Spotlight, Safari, iTunes, Retina, AirDrop, App Store, iTunes Store, iBooks Store, iCloud Drive, iCloud, iPad, iBooks and Swift are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

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