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With Apple’s 2023 WWDC in the rear-view mirror, anticipation can start building back up for the rest of the year and new Apple hardware. As is generally the case, Apple shows off its newest software updates in the summer and releases new hardware in the fall. Along with that comes many questions of when it’s a good time to buy Apple products. In this Apple shopping guide, we’ll take a look what you can feel comfortable with buying today and what you should hold off on.

MacBook Air/Pro

What you should do: buy now

Deciding whether to buy a MacBook Air/Pro now is increasingly difficult. Recent 2023 updates have made all of Apple’s laptop lineup much better, including a base storage of 256GB. Eliminating the loathed butterfly keyboard has also made Apple’s 2023 laptop lineup well worth considering.

All of that said, Apple’s decision to move from Intel chips to “Apple Silicon” is incredibly enticing. Yes, there are many outstanding questions about how Apple Silicon will perform. If it runs anything like the iPhone and iPad processors Apple manufactures, it could be an exceptionally strong performer.

Better battery life and overall performance could be just two of the many reasons Apple Silicon could be worth the wait. However, if you can’t wait for a new computer or still want to run Windows on a Mac, you should pick something out of Apple’s current lineup. The MacBook Air and the 13″ and 16” MacBook Pro computers are really outstanding machines in their own right. The $999 price on the MacBook Air is particularly attractive, and while Apple Silicon looks great, the current Pro and Air models perform exceptionally well.


What you should do: wait

There is little question you should hold off on purchasing a new iMac right now. The current iMac model is well overdue for a redesign. There is no answer as to when Apple will release a new iMac or if they will wait for Apple Silicon, but if you can wait, you should.

If you are looking to buy an iMac in the next six months, wait.


What you should do: wait

When anyone asks if now is a good time to buy an iPhone, the answer depends on at what point in the calendar year the question is asked. If history repeats itself, Apple will launch a new iPhone (more like multiple iPhones) in the next sixty days give or take (as of this writing).

As is generally the case, they will have faster processors, improved cameras and increased battery life among other new features. It’s also likely that new iPhones will be priced similarly, if not identically, to the current models. The best thing you can do right now is wait. On top of everything else, the upcoming “iPhone 12” is likely to be Apple’s first iPhone with 5G connectivity.

Existing iPhone models like the iPhone 11 series will drop in price shortly after the new iPhone is released. Now, if you were asking this question in January, the answer might look entirely different. This close to the fall season, wait, wait, wait.


The iPad Pro, in particular, which was refreshed in March 2023, is a particularly difficult decision. If you follow the Apple news world closely, you know there are always rumors about upcoming refreshes and the iPad Pro is no different.

That said, the inclusion of the A12Z Bionic Chip, Pro display, Pro cameras and LiDAR Scanner makes it an incredibly enticing device. Throw in the Magic Keyboard, and the iPad Pro has never been closer to a computer. Will Apple release another update to their already existing update in the same year? That’s unlikely, so go ahead and grab one.

The $329 seventh-generation iPad is a solid buy for right now. Yes, it comes with a slightly underpowered A10 processor, but it’s great for families, kids and just general entertainment.

For the iPad Air and iPad Mini 5, both refreshed in early 2023, it’s a little harder to answer. It’s very possible both of these could be updated before the end of the year, so waiting until September/October seems perfectly reasonable.


What you should do: buy now

The company’s announcements at WWDC shows that with iOS 14, AirPods will get even smarter. Things like optimizing charging and, in the case of the AirPods Pro, something of a surround-sound effect, are releasing in the fall. For now, there is no reason to hold off on any AirPods purchase.

Both the “regular” AirPods and AirPods Pro are unlikely to be refreshed this year. Even so, any changes are likely to be incremental at best, so nothing that would have you kicking yourself for purchasing early.

Apple Watch

What you should do: wait

Yet again, we’re stuck looking at an Apple product that is incredibly easy to recommend but hard to say yes to right now.

The Apple Watch Series 5 is a fantastic smartwatch and easily the best in the category. There is a good chance Apple could announce a new watch at the same time as a new iPhone later this year. The good news is that the release of any new Apple Watch would lead to a price drop for the series 5, which could be yet another reason to wait. Every Apple Watch from the Series 3 on will get WatchOS 7, which includes sleep tracking.


Deciding when to buy a new Apple product has always been a juggling act. It has always been a discussion of how much longer you can wait for a product refresh. While Apple seems to be on an internalized calendar for their refreshes, they can just as easily change things up. Don’t forget that if you are a student, you can get discounts on Apple products, so if you really need something now, do not wait. Buy with confidence that any Apple product you purchase will get both hardware and software support for years.

David Joz

David is a freelance tech writer with over 15 years of experience in the tech industry. He loves all things Nintendo.

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Do Apple Products Warrant Their Premium Price In 2023?

I was recently in Lenox Square Mall in Atlanta, and I visited the Microsoft store, the Apple store, and a pop-up Amazon shop. As I wandered through all three of them, I began to ponder the state of each company when I look ahead to the next generation of consumer technology. As I walked through each of them, this thought kept popping into my head: do Apple products warrant their premium price? Are Apple products a premium experience, or is it all about the Apple brand?

Do Apple Products Warrant Their Premium Price?

When I walked through the Apple store, I saw roughly the same core products they had a few years ago. The Mac is a stagnant platform. The iPad is still running a blown up phone OS. Under Tim Cook, Apple has certainly been innovative in a lot of ways, and most of that is with the processors for iPhone, iPad, and Apple Watch. The iPhone design is amazing, but I want to be thinking what’s past iPhone. The store is massive, well staffed, and there were tons of customers everywhere.

All of its products are on display, but the walls are covered with accessories for its products. The accessory ecosystem around Apple’s hardware products is certainly something Apple has grown in the last few years. With iPhone and iPad cases and Apple Watch bands carrying a premium price, Apple’s margins on its products (when added with its hardware margins) is just outstanding.

When I browsed through the Microsoft store, I saw their line of surface laptops. I’m not going to pretend that I am considering buying one of them, because I don’t enjoy using Windows at all. I can appreciate their willingness to take chances with a form factor, though. While it wasn’t as busy as the Apple store, there were still plenty of customers in there. When I look at the Surface laptops (especially the ones with detachable keyboards), I do get really envious of being able to carry one device for tablet and laptop computing.

When I browsed the Amazon pop-up shop, I saw a company who is committed to building out its Alexa and home connected products. I saw a company who isn’t as concerned with growing its device average selling price for every single product, but rather a company who wants to grow its average devices per user metric more than anything.

In playing with their tablets, they are nowhere near as polished as the iPad, but they aren’t bad for the price. If you simply want something for content consumption, it’s hard to ignore them.

I am as bullish on Amazon going forward as I am any consumer technology company. Their smart home ecosystem is just outstanding. The Echo products keep getting better (while the cost remains low). They’ve found a great balance between building their own products (Amazon Camera and Ring Doorbell) and making it easy for third parties to add Alexa support.

When I look at Amazon, I see well-made products for a lot less money. Do Apple products warrant their premium price? When I first became an Apple customer, they were more expensive, but they offered products that were head and shoulders better than their competitors. Is that still the case?

The Next Ten Years

In the days since I walked around these stores, I’ve been thinking through what the next ten years of consumer technology might look like. I’ve felt like there has been this general unrest with some of Apple’s longtime users for a while. We all love our iPhones (so much that Apple had to build tools to help us not use them so much), but the Mac hardware line is stagnant. I’m discussing buying 50+ laptops with Apple right now, and I don’t trust the MacBook keyboard, and the MacBook Air is long in the tooth.

The iPad hardware is amazing, but the software still lacks for a lot of use cases. The HomePod sounds great, but it’s overpriced for what it can do compared to alternatives. The Apple TV is great, but it runs essentially the same apps as devices (Fire TV) that are 1/3rd the cost. Siri has grown at a snail’s pace compared to Alexa and Google Assistant.

Apple used to be about premium experiences compared to the competitors, but I do not see “premium” on any products except iPhone. It seems like now they are counting on the Apple brand to sell the products versus a best in class experience. On the flip side, I feel like there are so many categories they could make a meaningful impact in (home networking, home automation products, and expanded cloud services) that it perplexes me why they don’t.

Tim’s Gambit

The thing I like the least about Tim Cook’s Apple is they are taking gambles on raising pricing and building accessories for iPhones where Microsoft is re-thinking the laptop, and Amazon is trying to build a world where the OS lives in the cloud. We’ve been reduced to a world of apps and digital assistants. Android has most of the core apps you’d need to switch. Alexa can do a lot more than Siri. Amazon Fire TV has very similar apps to Apple TV.

While its competitors are getting a lot better at hardware and software, Apple seems to be focused on raising ASP on its products. How long can that last? I am going to make a prediction that might sound crazy, but I bet Jeff Bezos has a team working on a next Amazon Fire Phone. The first one was terrible, but Amazon has made a lot of great products since then.

What happens if Amazon comes out with a $399 Fire Phone that’s tied heavily into Alexa and it’s connected home products. What if it includes all of the major apps you’d want. Apple’s iPhones would start to look a lot more expensive in comparison. Apple in 2023 seems focused on the average selling price of its products while also growing accessories revenue.

Back in 2012, Jony Ive said this:

“We are really pleased with our revenues, but our goal isn’t to make money. It sounds a little flippant, but it’s the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them, and if we are operationally competent, we will make money.”

Does this sound like Apple in 2023? It doesn’t seem like it to me. I’m still carrying an iPhone X, using my Apple TVs daily, and I am writing this on a MacBook Pro, but I am not sure I still have the affection for the products I once did.

Do Apple products warrant their premium price in 2023? I think so, but I am not so sure when looking ahead to the next few years. All of its competitors seem to be providing really good experiences for less money.

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Here Are The Products Apple Should Stop Selling In 2023

Apple is usually praised for the release of new products. The iPhone 13 Pro and M1 Pro/Max MacBook Pro are definitely some of the best launches of the company in 2023. But as we near 2023, there are some products Apple should definitely stop selling, as they don’t make sense in its lineup anymore.

Apple Watch Series 3 (2023)

It’s not the first time that we’ve said Apple should stop selling the Apple Watch Series 3. The product is still great for those who already own one, but I could never recommend you buy the smartwatch right now or next year.

The main problem here is its storage availability. With only 8GB available with the Apple Watch Series 3, it’s impossible to update it properly. Apple found a workaround, which is restoring your Watch every time there’s a new update, but the company could’ve solved it by just selling an upgraded version of the Watch, maybe the Cellular version with 16GB of storage.

If you’re thinking about buying an Apple Watch but don’t want to spend more on the new Series 7, there is the much faster and very capable Apple Watch SE launched in 2023, which combines the best of Series 4, Series 5, and Series 6.

iPod touch (2023)

Once a great product, now completely forgotten on Apple’s website, you actually need to make a real effort to find the 2023 iPod touch there.

Apple touted that the current iPod touch is all about the “fun at full speed.” The company even promoted the iPod touch as a gaming device before releasing its Apple Arcade service. Now, with over 200 games on its gaming subscription platform and three years later, the iPod touch feels lost in time.

It runs the A10 Fusion chip, found in the iPhone 7. Although it’s twice as fast as its previous model and has three times better graphics performance, with only a 4-inch Retina display, the iPod touch feels too small. It has an 8MP camera capable of video recording in 1080p HD and has a FaceTime HD camera with 1.2MP resolution.

I really wish Apple would update this now forgotten device with a bigger and brighter display, more storage capacity, and improved cameras. Although I think it would be better to just buy an iPhone or iPad mini, there are still people that only want a device to listen to some songs, have a few apps, and forget about Cellular connectivity.

Mac mini (2023)

With Apple in the middle of the transition from Intel to its own Apple Silicon, it now feels weird that the company still sells a Mac mini with an Intel processor. More expensive than the M1 counterpart, there’s a reason why you shouldn’t buy a Mac with Intel right now: sooner rather than later, Apple will drop support.

Beats Solo3 Wireless (2023)

As Apple owns Beats, we couldn’t leave the Beats Solo3 Wireless away from this list. As the company recently discontinued Beats Solo Pro, which is an infinitely better product, why does Beats/Apple still sell the Beats Solo3 Wireless?

Although it has up to 40 hours of battery life, Beats Solo3 Wireless has that old “cheap” look of the Beats brand, different from the Solo Pro, which had a nicer and premium look (although not comfortable at all).

Solo3 Wireless uses the W1 chip, so it helps to have fast pair with all your Apple devices, but for $200, AirPods Pro and Beats Fit Pro do a better job with ANC, features, and sound quality. If you’re looking for headphones, maybe then Beats Studio3 Wireless could be helpful, although I also think Apple should just make new Beats headphones as soon as possible.

Wrap up

For me, these are the four products Apple should discontinue from its lineup. I do believe they’re lost in time and any customer that bought one right now would be disappointed with the general experience.

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Apple May Broaden The Scope For Future Finance Products Thanks To New In

While Apple’s primary focus remains hardware and software, the company is certainly not limited to those things. Elements like Apple TV+ and the Apple Card stand out, for instance. And apparently Apple has plans to broaden the scope for its finance products thanks to major changes happening behind the scenes.

It starts with a plan to bring Apple’s financial services in-house, according to Bloomberg, a plan that will take multiple years to see through. The goal? Ultimately to reduce the need for third-party partners like Goldman Sachs, which helped Apple launch the aforementioned Apple Card.

To get there won’t be easy, though, and it will have to include a variety of different elements. To that end, the original report says Apple is trying to cover all of its bases, with the company developing its own payment processing technology and infrastructure. But, that’s just the tip of the iceberg.

From there, Apple is also working on fraud analysis, handling disputes, risk assessment, and even credit checks. Add to that, reporting information to appropriate credit bureaus, calculating interest, deploying rewards, and approving transactions. The project is known, in part, as “Breakout,” which seems apt.

The thing to be aware of here is these new initiatives, and Project Breakout in general, are meant for future products and not what’s available right now. Meaning, even if Apple does go through with this (and none of these elements seem impossible for the company as a whole), current offerings may stay the same.

Which means the Apple Card will continue to be a partnership between Apple, Goldman Sachs, and CoreCard. GreenDot will more than likely continue to assist Apple with Apple Cash, and Citizens Bank may remain a partner for the iPhone Upgrade Program. At least for the foreseeable future, anyway.

So what does Apple have on the way based on the rumor mill? Good question. In July of 2023 we heard that Apple (working with Goldman Sachs) was working on a “buy now, pay later” service known as “Apple Pay Later.” Whether or not that actually falls into this new strategy for Apple, which would ultimately mean it doesn’t need to team up with Goldman Sachs, remains to be seen.

(It’s also worth noting that Apple is working with a company called Affirm, which already handles “buy now, pay later” efforts, in Canada.)

In addition to that, Apple is also reportedly working on a brand new subscription service, but this one’s meant for hardware rather than software. It would be interesting to see if this new subscription model is just the tip of the iceberg for Project Breakout.

First, though, is this “buy now, pay later” effort, according to the original report:

The first product that will rely on the new system is expected to be the upcoming “buy now, pay later” service. That feature, called “Apple Pay Later” internally, will have two parts: “Apple Pay in 4” for short-term, four-installment payment plans without interest and “Apple Pay Monthly Installments” for long-term payment plans with interest.

Apple is discussing using the in-house technology for the four-installment plan. Apple would continue to work with Goldman Sachs on the longer-term installment offering, which will also have a higher maximum lending amount. The company is considering additional partners beyond Goldman Sachs as well, letting it offer competing plans with different interest rates and payoff deadlines.

And finally, the report tells us that Apple has faced some “hurdles” when it comes to developing all of these plans. So that tells us Apple may delay any and all of these features. But, for now, it’s a rumor we’ll just have to wait and see if it turns into a real thing.

Are Companies Accountable When Consumers Misuse Their Products?

Making sure that customers may safely use what they buy is one of the main duties of businesses. It also entails creating goods that are free of flaws and can be employed safely as intended, as well as carrying out thorough testing to uncover any possible hazards.

Sustainability is an additional crucial component of product responsibility. Businesses have an obligation to use goods and processes that have little detrimental effect on the environment when designing and producing products that have been deemed environmentally friendly. This entails decreasing waste and supporting the use of essential components that are sourced sustainably, as well as creating goods that are recyclable or can be recycled at the end of their useful lives.

A company’s legal responsibility to guarantee the excellence and protection of its products goes beyond its legal and ethical responsibilities. The production and sale of goods are governed by strict rules and laws in many nations, and businesses that don’t comply with these requirements may be held legally liable.

Are Companies Accountable When their Products are Misused?

Businesses are typically not liable for consumer misuse of their products. There happen to be a few alternatives to this rule, though.

In the event that a customer is hurt while using a product that was sold by a firm without proper warnings or directions for safe use, the business in question might have to be held accountable. In these situations, irrespective of whether the customer was abusing the device, the corporation may be considered responsible for failing to give enough caution or directions.

Organizations may also be held accountable if they promote their goods in an approach that encourages improper or unlawful use. For instance, if a business promotes an item as a method to become wasted or high.

However, in broad terms, firms are not liable for the exploitation of their goods; instead, users have responsibility for utilizing items properly and safely. The correct use of the goods produced by a business, as well as any potential risks or hazards linked with the goods, must be clearly and accurately communicated by the company. Reducing the chance of customer misuse can serve to safeguard both the client and the business.

What businesses may do if customers abuse their products

There are numerous steps a business can take if a customer misuses its product −

Give precise and straightforward information − Businesses should give precise and straightforward details about how their products should be used in addition to any potential dangers that might be involved. This can reduce the possibility of customer abuse.

Publish warnings − If a business learns that a customer is abusing one of its products, it may publish cautions informing customers of the risks associated with using it incorrectly. Injuries or property damage may be reduced as a result.

Product modification − Businesses may change their products for the purpose of making them safer or to deter misuse. For instance, a business might modify the appearance of an item or include security safeguards to make it harder to use it incorrectly.

Products recall − A corporation may recall a product if it is discovered to be harmful in order to take it off the marketplace and stop any additional damage.

Compensation − If a customer suffers harm as a result of a customer’s misuse of a product, an organization may compensate the customer. This can entail covering penalties or other costs associated with the damage.

Businesses should, in general, take precautions to prevent product misuse and guarantee that its components are utilized properly and safely. If misuse does occur, businesses should respond appropriately to lessen the damage to consumers and safeguard their brand.

Ways in which consumers can misuse the products

Hacking − Hacking entails gaining unauthorized access to networked computer systems, or equipment. In an effort to access private data or harm the system, users may try to breach computer networks or systems.

Malware − The term “malware” refers to harmful software, such as spyware, worms, or trojan horses, that is intended to harm IT systems or acquire personal data. By browsing dubious links, accessing corrupted files, or accepting corrupted file attachments, users run the risk of unintentionally installing spyware on their computers.

Consumer Legal Rights if False Allegation Made

Consumers have a number of legal rights and alternatives for solutions if businesses make false accusations against them. They might consist of −

Defamation lawsuit − If the untrue statements are made in public and damage the buyer’s reputation, the consumer may be able to pursue legal action for defamation. Spreading false claims that damage the image of somebody is referred to as defamation. The client may file a claim for damages against the business under such circumstances.

Consumer protection laws − The majority of nations have consumer protection laws that forbid companies from presenting erroneous or deceptive claims about their offerings. The customer can complain to the appropriate safeguarding authority if the organization’s untrue claims pertain to a service or product in question.

Unfair commercial practices − False or deceptive statements about rival companies or clients are illegal in several nations under unfair commercial practices legislation. Consumers can complain to the proper regulatory agency if the business’ false claims are a component of an ongoing sequence of unfair business practices.


Organizations are typically not held liable when customers exploit their items since individuals, not the provider or manufacturer, are typically to blame for product misuse. Nonetheless, there are some circumstances in which businesses might be considered accountable for damage or harm brought on by the customer misusing their goods, such as if the item in question was built or designed with a fault or if the business neglected to give customers enough precautions or instructions. It is crucial for businesses to make sure their products are secure and that clients are given the appropriate instructions or precautions in order to lower the chance of harm. In the end, it is the obligation of the user to utilize items as designed and to heed all directions and cautions in order to prevent any potential injury.

Apple Announces Watchos 4 Apple Watch Update

SAN JOSE, Calif.–(BUSINESS WIRE)–Apple® today previewed watchOS® 4, featuring a proactive Siri® watch face that displays the information users need most throughout the day, personalized Activity coaching and an entirely new music experience. The update features an enhanced Workout app and introduces GymKit, a groundbreaking technology platform that will offer customers connected workouts with cardio equipment.

“Apple Watch is the ultimate device for a healthy life and is now more intelligent than ever with watchOS 4,” said Jeff Williams, Apple’s chief operating officer. “We’ve created a truly individualized experience with the smartest Activity and Workout apps, the Siri watch face that shows you the information you need when you need it and we’re seamlessly bringing users their favorite music right on the wrist.”


Siri intelligence extends further into Apple Watch® with the new Siri watch face. With each raise of the wrist, the information on the display dynamically updates based on the time of day, daily routines and pertinent data from apps such as Activity, Alarms, Breathe, Calendar, Maps, Reminders and Wallet, as well as headlines from the new Apple News™ app for Apple Watch.

With watchOS 4, the Activity app delivers intelligent coaching and tailored encouragement to help close Activity Rings more often and achieve longer success streaks. Every morning, users will receive a personalized notification if they’re close to earning an Achievement, or suggest what they can do to match yesterday’s activity levels. If needed, toward the end of the day, they’ll be told exactly how long they should walk to close their Activity Rings before the day is over. Users will also receive unique Monthly Challenges designed just for them.

Listening to music is more personal than ever with a redesigned Music app that automatically syncs your New Music Mix, Favorites Mix and most listened to music. With even more songs on the wrist, the effortless combination of Apple Watch paired with AirPods™ makes listening to music ideal for workouts or on the go.


The updated Workout app now includes auto-sets for pool swim workouts and new motion and heart rate algorithms for High Intensity Interval Training (HIIT) workouts. With watchOS 4, customers doing back-to-back workouts or training for a triathlon can combine multiple workouts to capture overall calorie and time measurements.

With GymKit, customers using their favorite cardio equipment will soon be able to pair their Apple Watch directly to treadmills, ellipticals, indoor bikes or stair steppers from global manufacturers such as Life Fitness and Technogym with a simple tap. In an industry first, data not previously communicated between smartwatch and fitness machine will sync seamlessly — including calories, distance, speed, floors climbed, incline and pace — resulting in the most accurate measurements possible with less device management.

Watch Faces & Bands

In addition to the Siri watch face, new Toy Story watch faces bring to life favorite Pixar characters including Woody, Jessie and Buzz Lightyear, while the Kaleidoscope watch face turns static images into mesmerizing patterns. New complications include Now Playing and Apple News.

Today, Apple also introduced new summer band colors, giving customers more options than ever to express their personal style. This season’s offering includes vibrant Sports Bands, a bright yellow Classic Buckle and Nike Sport Band options that color-match with the Nike Air VaporMax Flyknit Day to Night Collection. As a celebration of diversity and inclusion, Apple is also offering a Pride Edition Woven Nylon in rainbow stripe.

Person to Person Payments with Apple Pay

With watchOS 4, Apple Watch users can make and receive person to person payments quickly, easily and securely with friends and family with Apple Pay®, within Messages or using Siri. When users get paid, they receive the money in their new Apple Pay Cash™ account and can use it instantly to send to someone, make purchases using Apple Pay in stores and apps, or transfer it to their bank account.

Pricing & Availability

watchOS 4 will be available this fall as a free update to Apple Watch paired with iPhone® 5s and later on iOS 11. WatchKit® for watchOS 4 is available immediately for iOS Developer Program members at chúng tôi For more information, visit chúng tôi Features are subject to change. Some features may not be available in all regions. My Favorites Mix and My New Music Mix require an Apple Music® subscription. Person to person payments and Apple Pay Cash will be available in the US on iPhone SE, iPhone 6 and later, iPad Pro®, iPad® 5th generation, iPad Air® 2, iPad mini™ 3 and later and Apple Watch.

• Apple Watch is available in two different case sizes, 38mm and 42mm. Apple Watch Series 1 is available in gold, rose gold, silver or space gray aluminum cases paired with a Sport Band and starts at just $269 (US); Apple Watch Series 2 is available in gold, rose gold, silver or space gray aluminum, or silver or space black stainless steel cases paired with a wide variety of bands starting at $369 (US); and the ceramic Apple Watch Edition starts at $1,249 (US) from chúng tôi Apple Stores and select Apple Authorized Resellers and carriers. For local availability, visit chúng tôi Apple Watch Nike+ starts at $369 (US).

• New Apple Watch Sport and Classic Buckle bands are available today on chúng tôi and will be available later this week at Apple Stores, select Apple Authorized Resellers and carriers in the US and over 35 countries and regions including Australia, Brazil, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, UAE and the UK. The Sport Band is $49 (US) and the Classic Buckle is $149 (US).

• The new Pride Edition Woven Nylon band is available today on chúng tôi and will be available later this week at Apple Stores in the US and over 35 countries and regions including Australia, Brazil, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Singapore, South Korea, Spain, Sweden, Switzerland, UAE and the UK. The Woven Nylon bands are $49 (US).

• New colors of the Nike Sport Band are available today on chúng tôi chúng tôi and at select Nike retail stores, and will be available later this week at Apple Stores, select Apple Authorized Resellers and select speciality stores and department stores in the US and over 35 countries and regions including Australia, Brazil, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, UAE and the UK. The Nike Sport Band is $49 (US).

• Customers who buy Apple Watch from Apple will be offered free Personal Setup, in-store or online,* to help set up and personalize their new Apple Watch with calendars, notifications, apps and more.

* In most countries.

© 2023 Apple Inc. All rights reserved. Apple, the Apple logo, watchOS, Siri, Apple Watch, Apple News, AirPods, Apple Pay, Apple Pay Cash, iPhone, WatchKit, Apple Music, iPad Pro, iPad, iPad Air, iPad mini and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

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