Trending December 2023 # Bing Launches Large Scale Spelling Correction Worldwide # Suggested January 2024 # Top 17 Popular

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Microsoft Bing’s large-scale multilingual spelling correction models, collectively called Speller100, are rolling out worldwide with high precision and high recall in 100-plus languages.

Bing says about 15% of queries submitted by users have misspellings, which can lead to incorrect answers and suboptimal search results.

To address this issue, Bing has built what it says is the most comprehensive spelling correction system ever made.

In A/B testing queries with and without Speller100, Bing observed the following results:

The number of pages with no results reduced by up to 30%.

The number of times users had to manually reformulate their query reduced by 5%.

How did Bing accomplish this? Keep reading to learn more about Speller100.

Improving Spelling Correction in Bing Search Results

Spelling correction has long been a priority for Bing, and the search engine is taking it a step further with the inclusion of more languages from around the world.

“In order to make Bing more inclusive, we set out to expand our current spelling correction service to 100-plus languages, setting the same high bar for quality that we set for the original two dozen languages.”

The technology behind Speller100 is explained in the company’s recent blog post. Here are some key details of Bing’s new spelling correction technology.

Microsoft Bing’s Speller100 Technology

Relying on training data is challenging when it comes to correcting the spelling of languages where there’s an inadequate amount of data. That’s the problem zero-shot learning is designed to solve.

“Imagine someone had taught you how to spell in English and you automatically learned to also spell in German, Dutch, Afrikaans, Scots, and Luxembourgish. That is what zero-shot learning enables, and it is a key component in Speller100 that allows us to expand to languages with very little to no data.”

Spelling Correction is Not Natural Language Processing

All spelling errors can be categorized into two types:

Non-word error: Occurs when the word is not in the vocabulary for a given language.

Real-word error: Occurs when the word is valid but doesn’t fit in the larger context.

Bing has developed a deep learning approach to correcting these spelling errors which is inspired by Facebook’s BART model. However, it differs from BART in that spelling correction is framed as a character-level problem.

In order to address a character-level problem, Bing’s Speller100 model is trained using character-level mutations which mimic spelling errors.

Bing calls these “noise functions”:

“We have designed noise functions to generate common errors of rotation, insertion, deletion, and replacement.

The use of a noise function significantly reduced our demand on human-labeled annotations, which are often required in machine learning. This is quite useful for languages for which we have little or no training data.”

Noise functions allow Bing to train Speller100 to correct the spelling of languages for which there is not a large amount of misspelled query data available.

Instead, Bing makes do with regular text extracted from web pages which is gathered through regular web crawling. There’s said to be a sufficient amount of text on the web to facilitate the training of hundreds of languages.

“This pretraining task proves to be a first solid step to solve multilingual spelling correction for 100-plus languages. It helps to reach 50% of correction recall for top candidates in languages for which we have zero training data.”

For languages with no training data Bing utilizes the zero-shot learning property to target language families. This is done based on the notion that most of the world’s languages are known to be related to others.

“This orthographic, morphological, and semantic similarity between languages in the same group makes a zero-shot learning error model very efficient and effective…

Zero-shot learning makes learning spelling prediction for these low-resource or no-resource languages possible.”

Launching Speller100 in Bing is the first step in a larger effort to implement the technology in more Microsoft products.

Source: Microsoft Research Blog

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How To Manage & Maximize Visual Content Creation On A Large Scale

Producing content is a challenge for businesses of all sizes – but especially for large organizations.

With so many moving parts, enterprises must find a way to streamline the content management process while ensuring quality output.

So how can content teams achieve success and make their content stand out in a crowded marketplace?

On June 12, I moderated a sponsored SEJ ThinkTank webinar presented by Lauren Klein, Senior Account Executive, Enterprise at ScribbleLive, and Makayla Millington, Campaign Development Specialist at Autodesk.

The presenters shared how to overcome the challenges of managing and maximizing the visual content creation process on a large scale.

Here’s a recap of the webinar presentation.

Visual content is essential to any marketing organization. According to the latest stats:

Buyers are 85% more likely to buy a product after watching a video.

Posts that include images produce 650% higher engagement than text-only posts.

Marketing organizations need to focus an equal amount of their effort on visual components of the content.

In addition to creating white papers, blog posts, and research reports, you should also consider:

Infographics.

Videos.

2d or 3d animation.

The Challenges of Creating Content on a Large Scale

However, creating content on a large scale comes with a unique set of challenges:

Lack of time.

Lack of resources.

Lack of communication.

To solve these pain points, you should aim to streamline as much of your content creation as possible, and ensure that your team is on the same page.

Lack of Time

According to a CMI report, 51% of marketers cite lack of time and bandwidth as a major hurdle.

You may solve this pain point by:

Creating a content development plan.

Filling in the gaps by outsourcing content development.

Determining what types of content you’d like to outsource: infographics, white papers, videos, etc.

Example: How Autodesk Saved Time & Simplified Workflow

Autodesk also encountered this pain point but found a way to save time and simplify their workflow by partnering with Visually, which is part of the ScribbleLive Content Cloud.

By using the platform, Autodesk was able to:

Organize many projects in one place, allowing the team to work on them concurrently.

Work with freelancers bringing in fresh ideas as well as a consistent look and feel.

Streamline their workflow – allowing them to keep stakeholders informed along the way.

Lack of Resources

Demand Metric’s 2023 Benchmark Study on Content Experience Impact and the Buyer’s Journey reveals that 48% of marketers view staffing restraints as their biggest barrier to content marketing.

Some of the solutions to address this pain point include:

Hiring freelancers to act as an extension of your in-house team and brand.

Think of a rubber band: a talent network expands your resources as much – or as little – as you need it to.

Example: How Autodesk Maximized Their Resources

Through Visually, Autodesk managed to maximize its resources when taking on content creation projects. The partnership enabled them to:

Work with a team of designers, writers, and a project manager for each asset/project.

Avoid messy email chains and created dependable timelines.

Keep tabs on what was being worked on at all times, ensuring that work continued even when team members were traveling.

Lack of Communication

Salesforce reports that 86% of employees and executives cite lack of collaboration or ineffective communication for workplace failures.

Companies can overcome this challenge by:

Using a project management tool to collaborate.

Ensuring that everyone from campaign manager, to the writer, to the designer, is collaborating easily and efficiently.

Example: How Autodesk Improved Team Communication

With the help of Visually, Autodesk improved its overall team communication.

The platform provided a singular place for teams to collaborate.

Questions could be answered immediately, and timelines updated accordingly.

Feedback is clear and deliverables that are expected from each team member are clear as well.

AutoDesk’s Campaign Results

Through a well-managed, large-scale content creation process on Visually, Autodesk produced various content marketing collaterals such as:

Ebook

Banner Campaign

Infographic

PDF

[Video Recap] How to Manage and Maximize Content Creation on a Large Scale

Watch the video recap of the webinar presentation and Q&A session below.

Or check out the SlideShare below.

Join Us For Our Next Webinar! KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023

Reserve my Seat

Student Web Zine Hooks Readers Worldwide

Student Web Zine Hooks Readers Worldwide COM’s science writers get beyond the classroom with Hypercube

Hypercube, a science Web site created by graduate journalism students like Lauren Cahoon (COM’08), logs more than 8,000 page views a month from as far away as Australia.

Want to listen to the sound of lightning on Saturn, find out whichrock stars hold Ph.D.s, or learn how religion affects the brain? Apparently, science enthusiasts around the world do, and they’re returning to a new student-produced science Web site for answers.

“Hypercube is a science news Web site for the general public,” says student writer Lauren Cahoon (COM’08). “The goal is to bring a more light hearted approach to science — to keep in touch with the mainstream, with pop culture.”

Afew years ago, Douglas Starr and Ellen Ruppel Shell, COM professors of journalism and CSMJ codirectors, noticed that many newspapers were dropping their science sections. At the same time, science Web zines were emerging online. While the United States is still the epicenter of science, Starr says, the science audience is extremely international.

“We’reconstantly scouring for what to do to stay ahead of the curve,” Starr says. “We don’t want our students playing catch-up when they get out of here.”

So for the past four years, Starr and Ruppel Shell havehad their third-semester grad students create a science zine from scratch: establishing a tone or theme, picking out graphics, colors, and layout, and developing multimedia elements. The content, student-written and student-edited, is usually a mix of serious and fun— opinion, reviews, features, news quirks.

“The Web zine really made me fine-tune my writing, knowing it was going to be onlineand people were going to reading it,” Cahoon says. “I found myself writing in a way that grabbed people’s attention. I did not want to bore people.”

The inaugural publication, Resonance, won several awards in 2004 from the Society of Professional Journalists, including Best All-Around National Student Web zine. That edition featured pieces on the neurological origins of empathy, a company that produced fetal keepsake videos, and the scientific purpose of the female orgasm.

But the class venture is about more than honing Web skills and engaging readers — it’s about working as a group.

“Getting 12 people to decide on anything is nearly impossible,” Cahoon says.“We’re all creative. We all have our own ideas. The most difficult part was figuring out the name. At one point, we decided on The Mullet — you know, business in the front, party in the back. Then, after we all went home, we thought, ‘We can’t use that.’”

Ruppel Shell says the Web zine has led to paying gigs for some of the students. “The students use it as a résumé tool,” she says. “Some have been contacted by people who’ve seen the Web zine and want them to freelance.”

Other graduates have landed online writing work at outfits like Discover and Science News. Elizabeth Savage (COM’06) is assistant news editor at the Journal of the National Cancer Institute in Bethesda, Md.

“I don’t know if my experience helped me get a job, but it did make me feel more qualified for the positions I applied for, particularly since so much of journalism is moving online,” Savage says. “It was something concrete that I could show prospective employers.”

So far, Hypercube is averaging around 4,000 visitors a month, with more than 8,000 page views, according to student writer Kristina Grifantini (COM’08).

The most visited piece so far is a first-person account on the success of pick-up lines at science night spots. Author Laura Morgenthau (COM’08) is still stunned at the traffic.

“I figured my friends and family would like it, but I didn’t expect the piece to have the appeal it’s been having,” she says. “On the other hand, when I read newspaper and magazines, I really enjoy personal columns. So it may not be so much a Web phenomenon as a person phenomenon. The Web just makes it more accessible to more people.”

Caleb Daniloff can be reached at [email protected].

Explore Related Topics:

Is Bing Image Creator Free?

Bing Image Creator is a remarkable tool that harnesses the power of artificial intelligence to help users design customized images. By simply inputting a prompt or a keyword, you can generate unique images that align with your creative vision. Whether you need images for your blog posts, social media campaigns, or website visuals, Bing Image Creator offers a seamless and efficient solution.

Yes, Bing Image Creator is indeed a free tool that allows users to generate custom images using artificial intelligence. Users can input a prompt or a keyword, and the tool will generate an image based on that input. The generated image can be further customized using various settings such as color, style, and layout. Users have the flexibility to create as many images as they want without incurring any charges. Additionally, the images created with Bing Image Creator can be used for personal or commercial purposes. While users have the option to pay for additional boosts if they run out, the core functionality of Bing Image Creator remains free to use.

Also read: How to Use Bing AI Image Generator?

Using Bing Image Creator is incredibly simple and intuitive. Just follow these steps:

Visit the Bing Image Creator website.

Enter a prompt or keyword related to the image you want to create.

Explore the generated image options.

Customize the image using various settings such as color, style, and layout.

Download the image in high-quality format.

With its powerful AI algorithms, Bing Image Creator ensures that the generated images are relevant, visually appealing, and tailored to your specifications.

Bing Image Creator provides users with an extensive range of customization options to enhance their designs. You can choose from a vast library of templates, fonts, icons, and stickers to personalize your images. Additionally, the tool allows you to upload your own photos and apply filters, effects, and text overlays to create a truly unique visual experience. With Bing Image Creator, you have the freedom to express your creativity and create visuals that leave a lasting impression.

Also read: Microsoft adds Voice Chat to AI-Powered Bing Chat on Desktop

Bing Image Creator offers a wide range of image design possibilities to suit your diverse needs. Whether you’re looking to make collages, memes, logos, flyers, posters, or any other visual content, this tool has got you covered. Its flexible features and intuitive interface enable you to experiment with different styles, layouts, and formats, allowing you to bring your ideas to life effortlessly. With Bing Image Creator, you have the power to design visuals that resonate with your target audience.

Once you’ve created your masterpiece with Bing Image Creator, sharing it with the world is a breeze. You can directly share your images to popular platforms such as social media networks, blogs, or websites. Furthermore, the tool provides an easy embed option, allowing you to showcase your images on your own website or blog seamlessly. This ensures that your creations reach a wider audience and make a lasting impact.

Are you ready to take your image design skills to the next level? Bing Image Creator empowers you to unleash your creativity and design visually stunning images that stand out from the crowd. Express yourself, promote your brand, and share your ideas with confidence. With its AI-powered capabilities, user-friendly interface, and vast customization options, Bing Image Creator is the ultimate tool for image enthusiasts and professionals alike.

In conclusion, Bing Image Creator is a remarkable free online tool that empowers users to design captivating images effortlessly. With its AI-driven technology, extensive customization options, and seamless sharing capabilities, this tool opens up a world of creative possibilities. Whether you’re an aspiring blogger, a social media influencer, or a business owner, Bing Image Creator is your go-to resource for visually engaging content. Start using Bing Image Creator today and unlock the true potential of your creativity.

Is Bing Image Creator free to use? Yes, Bing Image Creator is free to use. You can create as many images as you want without any charges.

Can I customize the images generated by Bing Image Creator? Absolutely! Bing Image Creator provides extensive customization options, allowing you to personalize the images according to your preferences.

Can I use the images created with Bing Image Creator for commercial purposes? Yes, you have the freedom to use the images you create with Bing Image Creator for both personal and commercial purposes.

Are there any limitations on the number of images I can create? No, there are no limitations. You can create as many images as you desire using Bing Image Creator.

Where can I share or embed the images created with Bing Image Creator? You can share your images directly to various platforms, including social media networks, blogs, and websites. Bing Image Creator also provides an easy embed option for showcasing images on your own website or blog.

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How Do I Deal With Large

Annika in Stockholm asks:

How can I, from an SEO perspective, make sure that all hotel pages are indexed?

There are a lot of images in the list so it’s not an option to “view all” due to speed. Until now, we have used a solution with rel=next and rel=prev, but I’ve read that solution is no longer supported by Google.

Infinite scroll, as well as traditional pagination, is not an option either due to UX. So, what’s the best practice here?

I have struggled with this for many years and would really appreciate a solution for my dilemma.”

Great question, Annika.

Just because search engines don’t support rel=prev and rel=next anymore doesn’t necessarily mean websites have to re-design their sites or remove those tags.

For anyone who is curious, there’s no harm in leaving the tags up. They won’t hurt you.

The heart of this question though is how to deal with pagination in both a user and search engine-friendly way.

I have to wonder though as I consider this question why traditional pagination and infinite scroll aren’t an option for UX? There’s nothing inherently bad with either of those when it comes to user experience.

Both can be done well to make the SEO, development, UX, and accessibility teams happy.

A Quick Workaround

The quickest, easiest, cheapest – but not the best – way to improve this situation is through the use of sitemaps. Ensure that all of your properties are listed in your XML sitemap, for starters.

This isn’t the best solution because there are still no internal site links to the pages, but at least it will help engines crawl them while you address the solution in other ways.

You should also consider adding an “all hotels” sitemap page.

This is a workaround if you can’t do what I’m going to suggest below, but I said we’d start with the quick workarounds.

A Better Solution

Before writing this article, I took a quick look at major hotel brands and hotel search sites to see what they’re doing.

It’s all over the place in terms of UX but most of them have some sort of quick fix as mentioned above, and also use a hybrid of infinite scroll, form interactions, and old-school pagination.

The approach I would recommend is to let your UX team keep the button (although buttons have all kinds of other issues beyond the scope of this article) but also get them to add in some traditional pagination for you with it.

Users get the fancy form/application feel while search engines get nice crawlable links. Users will even get links they can share and send people to, as well.

See SEO-Friendly Pagination: A Complete Best Practices Guide to learn more.

Give And Take

Corporate SEO or SEO for large sites is all about give and take; it’s about knowing what to fight for and what to concede.

In Annika’s case, I would schedule a meeting with UX and the developers and put the SEO requirements out there, plain and simple.

Tell them, “We need a crawlable path to all of the hotel pages that live outside of the sitemaps. How can we do that within this user experience?” and then see where the brainstorm goes.

More Resources:

Featured Image: LuNikos/Shutterstock

Inform – News Aggregation Supersite Launches

Inform – News Aggregation Supersite Launches

Today next-generation news aggregation site Inform unveiled itself. I spoke to CEO Neal Goldman a couple of weeks ago and got a demo of the site, which was very impressive. I don’t have a great deal of time this morning to run through the site’s features, but here’s what makes it different:

Personalization: There’s a lot now and more coming. You have to register for the personalization features, which include the ability to save articles and create a personalized directory of content or sources/feeds. There’s no Furl/MyWeb capability, however, which would be a very nice feature.

The blog content aggregation is much more limited than the news content right now. It’s not a blog search engine per se. However, it does contain considerable blog content from top news-oriented blogs. And users can add any site/feed they want so it becomes, effectively, a substitute for a newsreader.

Stories that span multiple pages are presented in their entirety in a single window (the site doesn’t send readers back to the original source sites). Ads appearing on those sites also appear with the news content. (Subscription/registration required content is gated and presented as it would appear if one navigated directly to the content site.)

How does this affect newspaper sites?

(There’s a long digression here that I won’t go into about the value of newspaper brands and how to maintain them over time.)

This is a very powerful tool and, in a way, the real fulfillment of the “personal newspaper” that was discussed hypothetically years and years ago, as the way people would be reading news in the future.

There are critics who think it’s too complex and confusing (paidContent.org, for example). I might agree that’s there’s a lot here and it’s not fully intuitive for mainstream consumers. But I think these guys wil get that—I had a discussion with them about duplicative personalization elements—and simplify over time.

The newspapers (or other news media) are going to ultimately be compelled to buy this site. It’s just a question of how long do they wait.

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