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Incorporate Email Marketing

It is already established in the online marketing world that Facebook can promote a brand faster than email marketing. When a user likes your page, it will appear on his or her friends’ News Feed. But what they didn’t know is that email marketing is one way to keep a constant and troll-free communication with their customers. It also strengthens relationship between the brand and the customers. Include social links in all your emails or send a monthly newsletter to promote your page.

Give Your News Fans Some Perks Start Word-of-Mouth Contests

Aside from incentives, you can also offer giveaways to your fans to increase engagement, promote your page farther, and expand your fan base. But if you’re in a budget constraint, look for partners who are willing to sponsor your contest in exchange of additional exposure for their brand. It could be as simple as “Why you should win our price?” and then ask them to mention you and your partner’s brand on their wall. That way, your fans will spread the word for you.

Just bear in mind the Facebook’s Terms of Service about contests. To give you an idea, working with a representative can let you do more on the network. However, you can only talk to a representative if you’re spending five figures on Facebook Ads already.

Turn Buyers Into Facebook Fans

You can also include your Facebook marketing campaign into your online shop. It’ll be easier to ask your buyers to like your page because they are already fans of your products. When a user purchases something on your website, add a Facebook Like Box on your Thank You or confirmation page. You can also announce contests that will require your customers to like your page first. Again, just be mindful of the ToS.

Gaining more Facebook fans can give you better revenue stream. You just have to know how you can invite and keep them on your page. If done right, your fan base will become your consumer base.

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Secrets To Using Facebook To Market Your Business

Your business can’t afford to not have a Facebook presence. The social networking site now has more than half a billion users–despite users’ privacy concerns, and a recent survey suggesting that customer satisfaction is abysmal. Here are some tips to follow if you want your business to tap into that audience of half a billion potential customers.

Build It

First, you need to set up a page. They were once known as Fan Pages, and those that wanted to follow had to elect to be a “fan”, but Facebook changed them to simply Pages, and members can now “like” the page rather than becoming a fan of it.

This was a good move because being a fan of a business or its products or services intimidated some users who felt it sounded like too much of a commitment. However, most members don’t have any qualms with sharing which products and services they like.

You can create a Facebook page for a company, or for a specific brand or product offered by the business. You can also set up a page for an artist, band, or public figure, or use a page to promote a cause.

Once the page is created, you need to configure and customize it. Add a logo or photo, and basic information about the business, product, or brand you want to promote. At that point, you need to get other Facebook users to “like” your page and start to build an audience.

Attract Customers

The first thing Facebook suggests is that you invite all of your Facebook friends to “like” your new page. That may be fine, but understand that your friends are probably already familiar with your company, or its products and services, and that–at least as a marketing and customer relations tool–there is probably little value in having your friends see the page.

Inviting your Facebook friends may defy the goal of setting up the page, but if your business has an established e-mail, newsletter, or blog following those are exactly the audience you want to connect with your Facebook page. Post or distribute an announcement with a link to the Facebook page and invite them to join the community.

You should also add a link to the Facebook page to your standard e-mail signature, and you can cross-link with Twitter–both to promote the existence of the Facebook page and to cross-post content so it appears on the Facebook page and on Twitter simultaneously.

If you have a budget, and want to pursue Facebook members more aggressively, you can purchase a Facebook ad to promote the existence of the page as well.

Engage Customers

There is little point in going to the effort of building a Facebook page and attracting an audience if you don’t follow through to engage customers. Now that you have built an audience for your Facebook page, you have to give the audience a compelling reason to visit the page.

The rules of the Facebook page are similar to the rules for effectively building an audience for a blog. Make sure you are adding content frequently–preferably at least daily. You want to provide a reason for the Facebook page audience to check in and see what’s new.

Equally important as the frequency of posting is the content of the posts. Customers want to be informed and engaged, not pitched and harassed. It’s OK to tie in your products and services where they’re relevant, but don’t simply use the Facebook page as a platform for marketing soundbites.

You can follow Tony on his Facebook page , or contact him by email at . He also tweets as @Tony_BradleyPCW .

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Bringing Mom Back To School

Bringing Mom Back to School New MET scholarship gives Boston and Chelsea parents a second chance

JoAn Blake (MET’11) (left) and Camille Lungelow (MET’11) are the first recipients of Metropolitan College’s Scholarship for Parents. The scholarship is awarded to parents who have children enrolled in the Boston or Chelsea public schools; it pays for half of the recipient’s tuition. Photograph by Jessica Hill

Some days, when JoAn Blake is rushing to class, a messenger bag loaded with textbooks slung casually over her shoulder, she glances across the Boston University campus and thinks, I can’t believe I’m here.

A 40-year-old mother of three, Blake (MET’11) is twice the age of the average BU student, and her path to the University has been less conventional than most. Three years ago, Blake buried her eldest child, and when she “finally awoke from the haze of pain and grief,” she says, she decided the best way to honor her daughter was to return to school herself.

Thanks to a new scholarship offered by Metropolitan College, Blake is making good on her promise. She is one of the first two winners of the Scholarship for Parents, which is awarded to parents who have children enrolled in the Boston or Chelsea public schools and pays for half their tuition for however many years it takes the recipients to earn a bachelor’s degree.

“We are thrilled to offer such a substantial scholarship to Boston-area families,” says Jay Halfond, dean of MET. “It is our hope that the public school students follow in their parents’ footsteps and pursue their education through college and beyond, perhaps even at Boston University.”

To be eligible for the scholarship, applicants must be a U.S. citizen or permanent resident and have at least six college credits from a different school and a 3.0 or higher grade point average. Recipients may enroll in any of MET’s 15 on-campus bachelor’s degree programs. “The scholarship is quite unique,” says Katherine Meyer, MET’s community programs manager. “While there are many scholarship programs that target underprivileged youths, I’m unaware of any that reach out to parents.” While only 2 have been awarded thus far, Meyer says that eventually MET will give up to 10 scholarships annually.

Blake never expected to be able to attend BU. The daughter of Jamaican immigrants, she and her family settled in Dorchester in 1974 — the year a federal judge ordered the desegregation of Boston’s public schools. She gave birth to her daughter, Shaina, during her senior year in high school. Blake enrolled in Northeastern University, but dropped out after only one year. “Having an infant and being in school was just too much,” she says.

Over the next decade, Blake married, divorced, and had three more children: Charles, now 17, and 14-year-old twins Ryan and Renecia. But in 1997, her life began to unravel. Doctors diagnosed Shaina with osteosarcoma, a bone cancer that primarily affects children and teenagers, and Blake was told that Shaina had six months to live.

But Shaina proved everyone wrong. Thanks to an experimental treatment, her cancer went into remission, and she earned a black belt in karate, joined the cheerleading squad, and graduated from Trinity Catholic High School in Newton, Mass. She was a sophomore at Mount Ida College when she died in a car accident.

For years, Blake juggled two jobs — waitressing and personal training — to support her family. But after losing Shaina, she enrolled at Roxbury Community College to study biological science. “Clinical research saved my daughter’s life, and she went to college to help children like herself,” she says. “I vowed that I would continue what she started.”

Last winter, Blake’s fiancé heard about the Metropolitan College scholarship. “He said, ‘Finish what you’ve started, and apply for this,’” she recalls. Although she already had 46 credits and a 3.9 grade point average at RCC, Blake hesitated. “I remember thinking to myself, people like me, they don’t go to BU,” she says.

As she speaks, Blake absently clutches her keychain — a woven replica of the Jamaican flag made by Renecia. “But then I thought, burying your child is the worst thing in the world,” she says, a catch in her voice. “And I did that. So I know that there’s nothing that I can’t do.”

Blake enrolled in MET’s biomedical laboratory and clinical sciences degree program and began taking classes in January. She’s taking a full load — three courses a semester — and she’s determined to deliver a valedictorian speech in 2011. “I have no regrets,” she says. “The doctors said Shaina had only six months, and I had her for nine more years. Life is for the living, and my daughter lived. So I owe it to her to live, too.”

Camille Lungelow (MET’11), the second Scholarship for Parents recipient, is a 28-year-old single mother of two. She learned about the scholarship from a flier given out at a book bag drive at Roxbury’s Shelbourne Community Center. At the time, she had a small cosmetology business and was taking evening psychology classes at Cambridge College.

One of 11 children, Lungelow grew up in Dorchester and Roxbury. She was a gifted athlete who once dreamed of qualifying for the U.S. Olympic track and field team. Instead, she graduated from high school, took a temp job, and had two children. “I always thought that BU was far beyond my reach,” she says. “But when I read that flier, I felt just like Charlie Bucket in Willy Wonka. It was my golden ticket.”

In January, Lungelow transferred to BU and enrolled in MET’s psychology degree program. Balancing school, motherhood, and a full-time job is challenging, but she is determined to graduate at the top of her class. “I’ve been through some really hard times,” she says. “But I’m in a good place now, and I feel I can take on more. I tend to put a lot on my plate, and people always say, ‘You’ll never eat all of that.’ But I do, and then I go back for dessert.”

For Lungelow, dessert will be a master’s degree — and possibly a doctorate as well. “I’m going to be the first Dr. Lungelow in my family,” she says.

Once she graduates, Lungelow intends to work in the neighborhoods of her youth. “There are a lot of problems in Dorchester and Roxbury,” she says. “And I want to fix the problems in my own community before I go anywhere else.”

Several weeks ago, Lungelow brought her sons, Ameer, 7, and Qadir, 5, to campus and pointed out the Free at Last sculpture in Marsh Plaza. “I told them that sculpture is dedicated to Martin Luther King, Jr.,” she says. “I said, ‘Mommy goes to the same school as Dr. King.’”

And like King (GRS’55, Hon.’59), Lungelow has big dreams. “I’m not just reaching for the stars,” she says. “I’m reaching for the galaxy beyond.”

Vicky Waltz can be reached at [email protected].

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How To Completely Optimize Your Facebook Page

Facebook Pages help your brand or business promote and share its value-add and to assist in customer support.

Facebook remains the primary platform for most Americans. Two-thirds of U.S. adults now report that they are Facebook users and 74 percent of Facebook users say they visit the site daily.

Despite the recent criticism of Facebook’s data privacy practices, both daily and monthly users are up 13 % year-over-year.

What does this mean? Facebook isn’t going anywhere anytime soon.

You should continue to make Facebook a part of your overall marketing mix – to reach your existing and future customers.

Features like Location Pages, Messenger, Featured Images, and Boost are only a few of the many things you can do to optimize your Facebook page.

Use this guide to make sure you’ve set up your Facebook page correctly, and optimized all possible areas of the platform to get the best results for your business.

Facebook Marketing Basics

Yes, Facebook is free, but your Facebook Page is by no means a substitute for your own website. A website is the only place online you can truly control your message.

Your Facebook Page serves as a micro-site within the platform that complements and perhaps highlights glimpses of your brand.

Capturing your brand name on Facebook and other social media platforms will definitely help get your name out there digitally, as social media profiles are often the top rankings in the search engine result pages (SERPs).

When doing a search for “Sanitas Medical Centers Tampa” I am presented with a bunch of results on the first page. Apart from the domain and search directories popping up on the first page, their Facebook location Page for their Tampa location shows up.

Adding important brand and non-brand long-tail keywords should also be sprinkled throughout your Facebook page, as well as your post updates.

Creating Your Facebook Page

When creating a Facebook page, it’s important to pick the right type of Facebook page right off the bat. You can choose from:

Local Business or Place: Only choose if you have one location. That said, don’t freak out if you have one location now, but will have more in the future. Keep on reading to find out more about Facebook location Pages.


Brand or Product

Public Figure


Cause or Community

Setting it up properly the first go-round will enhance the way you communicate the message you wish to show.

Location Pages

If you have a business with one location, you can start off with a location page. However, if you expand your locations, there are various things you need to do in order to make that happen.

The good news: you don’t need to ask Facebook to request Facebook location Pages anymore.

If you’re doing this for the first time, and your main page has an address, you will encounter a “warning” message.

The reason? You will have multiple business locations.

Your main Facebook Page should be the main or “parent” page for your brand. The child’s pages are your location pages.

After you’ve gained access to your location pages tab, fill each location out with their proper:



Phone number



Website address



As stated before, make sure to use keywords you’re trying to rank for in search. If you’re an urgent care facility, use words like “urgent care” or “medical center” throughout your copy.

Another great benefit of location pages is that you can implement ratings and reviews. You have the option to hide these, but it’s best to show them because reviews play a huge part in digital marketing, local marketing, and SEO.

Just make sure you have the sufficient process in place to best triage and respond to reviews. If you’re ready to implement, head to Facebook and follow these steps.

Keep Business Operating Hours Accurate

It’s essential to enter your business hours, but it’s equally important to update them whenever they change.

When adding new location pages, make sure that the correct hours of operation and days open are correct, as some may vary.

For example, if you’re experiencing inclement weather or have a special event, promoting a new product you now sell, create visually appealing posts and pin them to the top of your Facebook page, so it’s seen by those visiting your page.

Custom Username

Having a custom username (or short, user-friendly URL) for your page makes it more convenient for users to find your Facebook Page in search when it has a unique username.

When you start out your Facebook domain will have various numbers after it and look something like:

Not very friendly or memorable.

You should keep your brand’s name at top of mind. If you’re optimizing a Facebook location page, then I highly recommend using the brand name plus the location in the username.

Facebook Pages with usernames are also allowed to create custom URLs that enable people to quickly visit and message them.

As you can see in the example below, if you search for “@LLBeanLynnhavenStore” you will be able to message or visit that custom location page.

Some other things to keep in mind when creating a username:

You need to be an admin to create a username.

You can’t use any spaces or underscores but you can have periods separating words.

Capitalize the words to enhance readability and won’t affect if people type in lower case letters.

Usernames can be a maximum of 50 characters.

At least 5 characters long.

Want a custom username for your Facebook page? Follow these steps.

Profile & Featured Image

Facebook Pages give you a great opportunity to reflect your brand.

You can now not only just upload a photo in the featured image/banner section, but now you can be creative and utilize video or create a slideshow.

This is a great place to promote testimonials or your team that serves your customers.

According to Facebook, “Cover photos can’t be deceptive, misleading or infringe on anyone’s copyright.”

Read through Facebook’s guidelines to get a better idea of what you should abide by.

Call to Action Button

Right under the cover photo, you can also add a call to action (CTA) to encourage your users to interact either on the page or help learn more about your business.

What your brand does will determine the best CTA. For example, if you’re an urgent care facility and have the opportunity to have facility leaders communicate with your patients, and then add the “Call Now” feature versus a “Sign Up.”

Go to your Facebook Page.

To the bottom right of your featured post, you will see the CTA button in blue.

Managing Customer Reviews & Comments

Engaging and interacting with your customers is an integral part of social media.

Facebook is a great platform where you can provide great service (responding and assisting customers) and also discover new ways to improve your business.

Go to your Facebook page.

Reviews are a great way to show off how well your business is doing.

If you get a less-than-great review, be sure to respond. This shows consumers that your brand is engaged and cares about making them happy.


Facebook Messenger, like reviews, is another great way to show off how well your business willing to provide great service and support in various mediums.

Messenger is just another way your consumers can connect with you.

Again, you need to know your bandwidth. If you’re willing to implement this step, it requires a strategy. You must consider how quickly you can respond to your messages.

Your responsiveness rate will appear on your page. It shows how efficient you are at responding to customer inquiries.

If you’re ready to implement this step, go to:

Go to your Facebook page.

Organizing Your Page Tabs

While this is kind of obvious, if you end up implementing Facebook location pages over and over, this step has to be repeated. Not only can you arrange these tabs, but there are some you can even turn off and on.

The reason why you want to take a look at this section is that some tabs may be more of a priority for your business, depending on what you do.

You can also utilize the templates that Facebook provides, which can also take the guesswork out of how to organize your tabs.

Go to your Facebook page.

Once in the Edit Page area, you will be able to see the various templates, and also place various tabs in order by dragging the three-lined icon to the left of the tabs and moving them around.

Claiming Unofficial Pages

Have you ever searched for your brand’s name and found other pages with the brand name (along with a map, reviews, and ratings) – yet you don’t have access or control of the page?

Well, this is an annoying, yet solvable issue.

Unfortunately, sometimes Facebook is a little too eager to do this as some businesses already exist for that specific location.

So what do you do?

The best way to solve this issue is to claim and merge (if needed) these unofficial Facebook pages. Doing so can give you complete control over your brand on Facebook.

Note: Just because you implement the following steps once, does not mean you’re done. Checking for unofficial pages should be a regular part of your overall social media maintenance.

If one of these pages appear when you search for your brand name, you will need to claim it before you merge the page with your verified Facebook page.

Here are some ways you can claim the unofficial page:

Verify via phone call


Utility bill/Phone bill

Business license

Business tax file

Certificate of formation

Articles of incorporation

The fastest way to gain access is with a utility bill, especially if you work for an agency and you aren’t physically in the place of business.

Once you verify the page (which takes up to 24 hours), you’re ready to move onto the next steps:

Go to your unofficial duplicate page on Facebook that you just claimed.

Select Is this your business? from the drop-down menu.

Choose the option Merge into a verified page you manage.

Select your page from the drop-down and submit.

Note: If you have multiple location pages, make sure you merge with the correct page. Even if you don’t have location pages, you can still use the above process to merge an unofficial Facebook page with the one you are managing.

Image Credits

All screenshots taken by author

Qualcomm Is Bringing 5G To Ultra



The first 5G Snapdragon 400 series chipset will power affordable smartphones in 2023.

The Snapdragon 8cx Gen 2 promises better performance for always-connected laptops.

Qualcomm Adaptive ANC improves noise cancellation for poorly fitted earbuds.

Qualcomm President Cristiano Amon’s opening IFA 2023 keynote lifted the lid on the company’s upcoming plans for mobile, laptops, and audio products. Product specifics are being saved for a later date, but come 2023 we can expect much more affordable 5G phones, a few more Snapdragon-powered Windows laptops, and better noise cancellation for true wireless earbuds.

The first 5G Snapdragon 400 series processor

5G capabilities have already arrived in mid-tier smartphones, thanks to the Snapdragon 765. Prices should become a little bit more affordable once Snapdragon 690 devices hit the market in the near future. But truly budget 5G handsets powered by Qualcomm will soon be possible with the first 5G-enabled Snapdragon 400 series processor. The company estimates that it could eventually bring a further 3.5 billion users into the 5G ecosystem thanks to lower product prices.

We don’t have any specifics about the first 5G Snapdragon 400 chipset yet, so we can’t make any comparisons to MediaTek’s 5G Dimensity 720 SoC, probably the cheapest 5G option currently on the market. Typically, Snapdragon 400 series chipsets have stripped-down features and with older performance parts to fit into sub-$200 markets. It’s going to be interesting to see what, if any, compromises have to be made to bring 5G to this price.

We do know that Motorola, OPPO, and Xiaomi appear poised to use the upcoming Snapdragon 400 5G chipset to power budget smartphones sometime in early 2023.

The Snapdragon 8cx Gen 2

Speaking of 5G, the new Snapdragon 8cx Gen 2 is the company’s latest play for the premium connected laptop market. However, the SoC tweaks and boosts the existing Snapdragon 8cx architecture rather than revamping the design. It’s based on the same 7nm process, but Qualcomm is touting bigger performance wins over Intel’s 15W and 7W TDP Core i5 chips in the PC Mark 10 benchmark. Though, we should take these with a pinch of salt.


For a feature recap, the Snapdragon 8cx Gen 2 boasts 4K HDR video support, dual 4K60 external display support over a single USB-C connector, Qualcomm Aqstic audio with echo and noise suppression, FastConnect 6800 chip with Wi-Fi 6, and 9 TOPS of AI performance. The 8cx comes with an integrated Snapdragon x24 4G modem but can be paired up with a Snapdragon X55 for 5G support too. Overall, the Snapdragon 8cx Gen 2 is a minor but welcome upgrade rather than a major overhaul of Qualcomm’s flagship laptop chipset.

In terms of products, Acer is launching its first-ever Windows on Snapdragon PC later in the year. HP is also on board but doesn’t have anything to announce just yet. These companies follow Microsoft and Samsung, among a few others, in making the transition to Arm-based Windows laptop in addition to more familiar x86-powered products.

Adaptive Active Noise Cancellation

Finally, Qualcomm’s third announcement is Adaptive Active Noise Cancellation (ANC) for wireless earbuds. The idea is to improve the quality of ANC for tiny earbuds even when they aren’t correctly fitted in the wearer’s ear. This aims to mitigate the need to spend time messing with different ear tips and other calibration methods to obtain good cancellation. Qualcomm’s technology also supports automatic environment adaptation with smooth transitions and can be customized by partners to support unique product features.

We don’t know exactly how Qualcomm makes ANC work well without a full seal, but the company boasts up to 20dB of low-frequency background attenuation with a very poor fit as a worst-case scenario. That’s pretty decent, especially for small in-ear buds. Qualcomm Adaptive ANC is supported on its 514X series of Bluetooth SoCs and will likely appear in products come 2023.

Eight Easy Ways To Green Your Business

Greening your business has short-term effects that will save you money, let employees breathe better, and maybe even help land you a few more customers. These tips, sites, and kits can help your business go green for 2012.

2. Make Fuel Economy a Priority

Whether you have one company car or a fleet of delivery vehicles, make fuel efficiency a priority. You don’t have to buy a hybrid or a diesel car; the Department of Energy displays the most fuel-efficient vehicles in the country in each category on its website. And consider hooking employees up with memberships to by-the-hour car-sharing services such as Zipcar, which offers hybrids.

3. Install a Living Wall

No, a living wall doesn’t pulsate with chthonic forces and demand to be fed with brains. It’s loaded up with plants that help clean up your indoor air quality, and they don’t have to cost a fortune. Home or small office versions can be found here starting at $450.00. If you’d rather not have a wall of plants, look at buying a few more plants to spread around the office to help you and your employees breathe easier. NASA-backed research shows that greenery removes toxic chemicals, including those found within computers and printers, from the air. The most potent air-cleaning plants include the low-maintenance peace lily and English ivy.

Before you make any purchases, particularly for high-volume items, look at the packaging and materials that go into the product. While everything you buy can’t be 100-percent organic or packaging-free, choose a product that’s a bit more eco-friendly than its competition. The nonprofit EPEAT ratings mark laptops and desktops that conserve more energy and use fewer toxic materials than others. The quarterly Greenpeace Guide to Greener Electronics ranks the best practices of big tech brands. Consider undertaking a life cycle assessment for your own products or services to determine where you can make improvements.

If you print brochures or other marketing collateral, try to go as green as you can with your printing choices. Check out these five green printing tools. If you need a third-party to print materials, chúng tôi makes a commitment to the environment.

Many tools allow employees to work from anywhere, and employers enjoy bottom-line benefits to telecommuting policies. GoToMeeting, Skype, Google+ Hangouts, and many other technologies let you meet with employees on the fly even if they are working in their slippers at home. The savings alone for in-person meetings where employees need to fly to a destination is 1600 kilograms of carbon emissions, according to the World Wildlife Fund. That’s not to mention savings for your travel budget.

7. Power Off Everything at Night

If you want to turn all of your office equipment and lights off at the same time, you can do it with an INSTEON system. Put the on/off switch beside the office door to rest assured that lights, printers, and other items aren’t silently sucking money out of your bottom line every night. Don’t put computers on this kind of system; follow the next tip instead. It’s also worth investing in smarter power strips that reduce the standby power drained by gadgets that aren’t in use. Belkin has a number of easy-to-use gizmos to help control the power demands of everday equipment.

Every computer can be run in power-saving mode. In Windows 7, go into your control panel, and then choose Power Options and Power Saver, except where you really need your computer to run at peak performance. Your graphic designer, for example, may not want to run her computer on Power Saver mode. And if she’s rocking an Apple, check out built-in power saving features for OS X.

–Elsa Wenzel contributed to this story.

Angela West dreams of opening a Fallout-themed pub featuring wait staff with Pip-Boys. She’s written for big insurance companies, small wildlife control businesses, gourmet food chains, and more. Follow her on Twitter at @angelawest and Facebook.

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