Trending March 2024 # Coding Error Causes Google To Ignore Noindex Directive # Suggested April 2024 # Top 12 Popular

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A not commonly known coding bug that’s easily overlooked will cause Google to ignore robots noindex meta tags. This can happen when copy and pasting code from a non-coding environment (like a document editor or a web page). A website was discovered that has a noindex,no follow directive that Google is ignoring, resulting in the web page being indexed.

Screenshot of the web page indexed by Google

Here is a screenshot of the code:

It’s not entirely apparent what is wrong with the code unless you know what to look for.

If the administrator of that web page had run the code through the W3C HTML validator, they would have been alerted to a problem:

As you can see, the W3C validator instantly caught this problem and flagged it as an error, in red. Any W3C validator warnings that are flagged in red deserve extra attention and should be reviewed.

Is this a Google Indexing Bug?

This is not a Google indexing bug. It’s not an issue with how Google indexes websites. This is a coding bug withing the HTML of a web page that is introduced by whoever is cutting and pasting code.

It may be useful if Google added error correction to catch these kinds of errors. But Google is not doing that at this time. So it’s on you to practice good coding.

W3C Validator Will Spot this Coding Error

Even if you don’t care if your code validates as valid HTML, it is still worthwhile to use the W3C Markup Validation Service just in case. (HTML Validator here)

Comparison of incorrect code juxtaposed next to correct code:

It’s possible that this kind of error, using the wrong kind of quotation marks (curly versus straight) can cause other indexing issues.

Edward Lewis, known as PageOneResults in the old school SEO community, called attention to this in his Facebook feed. This is what Edward said about the issue:

“It’s an HTML error that unfortunately Googlebot does not have error correction for. And since it’s in the head, it’s really what I would consider a “Fatal Error” although the validator doesn’t state that.

It is fatal for that .edu referenced. Both their nofollow and noindex directives are being ignored by Googlebot.”

Google Recommends Using Straight Quotation Marks

The curly versus straight quotation marks bug is actually a fairly common coding issue. Google has a developer style guide that addresses this issue.

“Most typefaces support two forms of quotation marks and apostrophes: straight marks and “curly” or “typographic” marks.

Some tools, like Google Docs, automatically convert straight quotation marks and apostrophes to the curly versions as you type. However, our guidance is to always use straight quotation marks and straight apostrophes, for these reasons:

It’s easy to get the direction of curly quotation marks (especially apostrophes) wrong. Using straight marks avoids this problem.

Code requires straight marks.

Many writers use coding tools (for example, Subversion) for working directly with markup. Because these tools do not produce curly marks by default, the writer must manually insert the marks, which is error prone.”

Takeaway:

Thousands of duplicate pages or thousands of thin content pages suddenly going live because of a simple mistake can have a devastating impact on search engine rankings.

Always remember to run your code through the W3C validator before or just after making it live, just in case. You never know what kind of error it will find.

Be careful about copy and pasting your code from a web page or document editing program straight into a coding environment. Document editing apps tend to convert straight quotation marks to curly ones. This can cause fatal coding errors.

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What Causes Google Rankings To Be Highly Volatile?

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! 

Welcome to another edition of Ask an SEO! Today’s question comes from Dwight in Texas. He asks:

Why is it that we see lately our rank on Google for “auto shipping” go from 6 to unranked? Then, in a day or so it shows back up in or around the same rank. We have not done anything to the site that should cause this volatility. We have an SEO service working monthly on the site. Our SEO score is pretty good on RYTE and Moz. We have lost most of our SERP on the high volume keywords over the past 2 years. We can’t seem to recoup our rankings and what we have is highly volatile… Any ideas? Thanks!

Google has been highly volatile lately. There have been a series of updates that have left a lot of sites scrambling.

Depending on the industry, a few of the sites I monitor also saw volatility.

I’m not going to go into details on what we think was in the algorithms themselves (i.e., what types of sites were winners and losers) because others have already done a great job of that.

I’m also not an algo chaser, so I generally look at volatility as something that is temporary, and it usually is.

So while I can’t tell you details about your situation without looking at your data, I can tell you some things it could be.

5 Reasons for Ranking Fluctuations

Here are five primary considerations when you see your traffic or rankings fluctuate or take a dive.

1. Is the Volatility Real?

Eight times out of 10 that a client comes to me in a panic, the problem is with the data itself.

It could be that the tool they use to check rankings is having issues, or that the analytics code somehow got stripped off the pages.

While this may seems obvious, but similar to restarting your computer, check the most obvious things first.

2. What Changes Have Been Made?

Did your server have downtime, or were there other technical issues?

Have you added or deleted a lot of content recently?

3. Look at Your Links

Have you lost any big links recently?

Sometimes just the loss of a highly valuable link can send your rankings into a tailspin.

4. What Has Your Agency Been Doing?

What has your agency been doing on your behalf?

Ask them for details.

Have they been posting a lot of guest posts or buying links on your behalf?

Have they done something else that is outside of Google’s guidelines?

Do you have any manual actions as a result? (Remember, no manual action doesn’t mean there isn’t an algorithmic one)

5. Have You Been Hacked?

It isn’t uncommon for me to find that a site has been compromised in some way when their rankings drop.

Is Your Site Still Relevant?

If you go through all of the issues above and still feel confident that none of them are to blame, then you may need to simply accept that your website is not as relevant or valuable as it once was.

Google’s algorithms are always designed to elevate the best of the best. That doesn’t always happen in practice, but it’s always the goal.

Therefore if you find your own site losing ground, you may need to rethink your strategy and consider that maybe there’s more you need to do to be considered the best.

Based on your original question, which indicated that you’ve been seeing a gradual but consistent decline, the problem most likely is a relevance issue.

Your strategy may be outdated or not keeping pace with the competition.

Hold your agency to task for this. They should be providing you with a detailed plan for how they’re going to turn this downward trend around.

If they aren’t, they may not be the right agency, or you may need to upgrade to a higher level of service with them.

Also, consider that it is not unusual at all for a consultant or other agency to audit a site and strategy even while they are with another agency.

A good audit by an outsider provides a new perspective and can be done in partnership with your agency in most cases.

(I plan to do another post on how to choose an auditor, because I think there’s a lot of “audits” out there that are not helpful.)

Have a question about SEO for Jenny? Fill out this form or use #AskAnSEO on social media.

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Featured Image: Paulo Bobita

How To Ignore Your Email Without Losing Your Job

One of the simplest ways to be more productive during working hours is to reduce the time you spend on maintenance tasks such as checking your email. These tasks break your concentration on more important work, and a recent study from UC Irvine suggests that checking your email less often can help reduce stress and raise your level of concentration at work.

Yet many people’s first response to the suggestion that they check their inboxes less often is, “Oh, I’d be fired if I ever tried that.” For most of us, email is the primary form of communication in our personal and professional lives. Ignoring it for most of the day seems like a recipe for disaster–and if you simply deleted everything and closed your email account, it probably would be.

However, by approaching email management strategically and learning a few tips and tricks, most people can get away with checking their email just once or twice a day and yet not miss any important information. Sound impossible? Here are the steps you can take to master your inbox and keep email from taking over your life.

Clean Out Your Inbox

The first step toward taking control of your email life is to clear out your backlog. It’s bad enough when you’re constantly checking for new email, but many of us also obsessively look back through our inbox to confirm that we didn’t miss an important task buried somewhere in 100+ unread messages.

The way out is to to go through your unread email and take some action on each and every message, even if it consists of deleting the message as no longer relevant. Performing this task can be a lot of work, but it will save you time in the long run by taking email messages off of your mind. Sorting your email should also give you a better sense of your personal email management patterns: After looking through your email history, you’ll know who expects a response, when you ought to get back to them, and what is likely to arrive in your inbox soon.

In extreme cases you might consider declaring an email amnesty and marking all unread messages as dealt with. If you go this route, it’s a good idea to send a mass email to your coworkers informing them, so that they can send you a polite reminder about projects they’re waiting to hear back from you on.

Thankfully, most people won’t need to take such extreme measures and should be able to reconcile their inbox in a few hours. For further guidelines on strategies for saving time while cleaning out a backlog of old email, read “Get Your Inbox Back to Zero.”

Organize and Automate Your Email

Once you’ve wrangled your collection of old email into shape, it’s time to start preparing for the future. You’ll want to organize incoming messages as efficiently as possible; otherwise, your less frequent email checks will become marathon sessions of responding to messages.

Start by organizing your inbox into folders based on who sent you a message and why. Once you’ve set up appropriate folders, you’ll want to filter incoming mail into them automatically, so that you can tell at a glance which messages will need a response.

For a general idea about how email filters work and for specific tips to use with Gmail, check out “How To Guide to Using Gmail Filters“; unfortunately, with the large number of email apps and services available today, it’s impossible to cover setting up filters for every email solution you might use. If you run into trouble configuring your email to filter messages automatically, consult your IT department.

You also need to turn off quite a few automated features, if you can. Step one is to make sure that your email client of choice has notifications turned off. Ideally you ought to disable push notifications on your phone and other devices as well. It may seem handy to have your phone or tablet reminding you when you receive new messages, but it can be very distracting, and you don’t need regular reminders about email that you weren’t going to check anyway.

Similarly, you should set your mail client of choice to check for messages less frequently. Ideally the client wouldn’t check for new mail more often than you do, but even cutting it down to once an hour or so should greatly improve your productivity. Of course, some mail clients (like Gmail) automatically check for new mail as long as the tab is open. You can eliminate this distraction by turning off Gmail’s notifications under general settings or by closing your Gmail window when you aren’t actively using it.

Set Boundaries

Now that you have an empty and self-organizing inbox, you can check your email client once or twice during the workday and still respond to 95 percent of your important email conversations. Sometimes, though, even that level of inbox austerity isn’t enough to prevent you from wasting hours a day reading and responding to email; if you’re getting hundreds of mission-critical email messages a day, you may have to resort to stronger measures.

If you work with an especially high volume of email or have coworkers who expect swift responses that are possible only with an “always online” messaging system, you may need to address expectations explicitly. Set up an auto-responder that lets your coworkers know about your new and improved email schedule. The Gmail Vacation Responder (located in the Gmail General Settings menu) is a great tool for this purpose. Just set the responder up with an automated message for a week or two and let it get the word out about your new productivity strategy. Gmail even lets you arrange to send the message only to people on your contact list, meaning that it will specifically target coworkers and friends who need to know about your email boundaries.

Make sure to leave some form of emergency contact channel open at all times (a phone line, say, or an instant messaging client) in case contacting you before your next inbox check is critically important; even so, if you follow our inbox tips, you’ll be surprised at how few problems arise from your waiting a few hours or (in some cases) days before responding to a specific email message.

Once you’ve established your new boundaries, remember to respect the boundaries of others. If you don’t email your coworkers at night or on weekends about work-related tasks, they’re more likely to respect the email schedule that you’ve set up for yourself. By making your inbox more efficient you can save an hour or two every day; use that time to get more done!

How 500 Error Codes Can Impact Google Indexing

Google’s John Mueller answered a question about at what point will 500 error response codes cause Googlebot to crawl content less often. Mueller explained scenarios where 500 response codes won’t affect crawling and when they may cause pages to drop from Google’s index.

Accidentally Blocked Googlebot and Caused 500 Errors

The person asking the question explained that their content delivery system was set up to block bad bots while allowing actual human users and legit bots to browse the site.

Everything was working fine until they updated their “server monitoring suite” and apparently the previous bot blocking filters and settings weren’t carried over to the new system.

Afterward they noticed that Google Search Console began listing 500 error response codes in response to Googlebot crawling.

The person finished explaining what happened then asked the question:

“The question came up from our technology team whether this represented real user impact and why we would look specifically at Googlebot and not real user metrics to prove that there’s an issue here.

So, given that context, I have a few questions.

The first is just to get the technology concern out …of the way.

From your perspective, how does Googlebot view 500 series errors and could you give any clarity on established …thresholds at which point Googlebot will …crawl source content …less, based on those errors?”

What is a 500 Error Code?

Servers communicate a variety of status response codes to browsers and bots. These response codes communicate, for example, whether the request for a page was successful, redirected to another page, blocked or unsuccessful.

The 200 response code communicates that the request for a web page was successful.

The 500 response code means that the request for a web page was unsuccessful.

The formal name of the 500 response code is:

"500 Internal Server Error"

The 500 response code is somewhat generic in that it simply means that the page request was unsuccessful. But it often means that the server was down but not always.

Google Search Console and 500 Error Responses

It’s a good idea to monitor the Search Console for 500 Error Responses because they are a strong indicator that something is wrong.

Sometimes it could mean that the server is under heavy load, for example from too many bots and because of that it is unable to serve web pages.

How Googlebot Indexing is Affected by 500 Errors

Mueller provided a helpful explanation of the steps Google takes in response to 500 error codes and how eventually continued errors could lead to those web pages being dropped from Google’s search index.

Google’s John Mueller responded:

“We don’t have any strong thresholds on that.

But essentially what happens with 500 errors is we’ll try to retry them.

And if we continue to see …the 500 errors then we will …slow down crawling.

And if we continue to see that there are 500 errors then we will drop those URLs from the index.

So that’s something if every now and then individual pages have a 500 error, it’s like no big deal.

We will retry them, they’ll remain indexed and the next time we retry them that’s fine.”

Next, Mueller explains that the reason Googlebot slows down the crawling is in case Googlebot itself is causing the server to overload.

“But if a large part of a site consistently has 500 errors and we might assume that maybe we’re causing the problem and we’ll slow down crawling of the whole site and at some point we’ll say well, it looks like these pages are really gone, we’re going to drop them.

So that’s essentially the effects that you would see there and if you’re talking about a large site and wondering like what percentage of 500 errors is okay… I don’t know.

My feeling is if you’re seeing something more than one percent then that sounds like something is kind of broken and probably would be something where we would start to slow down.

But I don’t think we have any hard thresholds where we’d say, this many requests and this many errors means this much slowing down.”

Monitor Search Console for 500 Errors

It’s up to every publisher to decide what their daily routine is. For some people checking the search console once a week is enough. Some may find it reassuring to check Search Console once a day in order to respond to unforeseen circumstances.

In any case, 500 error codes is something to monitor Search Console for. As John Mueller mentioned, large-scale 500 errors could be a flag that something is wrong and in need of immediate attention.

Citations

World Wide Web Consortium (W3C) List of Server Response Codes

Watch the discussion at the 13:48 minute mark

Best Mouse For Programming & Coding (2023 Update)

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27 MOUSE Tested

210+ Hours of Research

2k+ Reviews Examined

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Programmers spend a lot of time in front of PC and develop Repetitive Strain Injuries due to long hours of mouse usage. A standard mouse will only aggravate such injuries. A mouse that puts your hand in a more neutral position is perhaps the best way to alleviate these problems – enter vertical/trackball mice. With a plethora of choice in the market, a coder could be confused to select the top mice for his/her needs. This guide should help.

Best MOUSE for Programming: Top Picks Best MOUSE for Programming & Coding

Logitech MX Master 3 Advanced Wireless Mouse is the ultimate ultra-fast mouse that enables us to work with precision. It offers has app-specific customization that can speed up our workflow with predefined profiles.

The mouse gives you a seamless experience while working on three computers. It can be used for transfer cursor, files, and text between two operating systems, desktop and mouse. This Logitech mouse works nicely on any surface, even on glass, having a 4000 DPI sensor.

Key Specifications

Weight: 141 Grams

Color: Black

DPI: 200-8000 DPI

Supported Devices: Laptop, Desktop

👍 Pros 👎 Cons

Provides easy connectivity. Bluetooth fails when you work consistently.

It is extremely comfortable.  

The mouse is very lightweight.  

It is very accurate.  

Value for money.  

#2: Logitech MX ERGO Trackball – High Tech Mouse for People with Carpal Tunnel Syndrome

Logitech MX ERGO Trackball: It takes time understanding the trackball concept unless you get a hold of one. Logitech’s ERGO lets you roll the ball with your thumb to move the mouse pointer across the screen.

It takes time understanding the trackball concept unless you get a hold of one. Logitech’s ERGO mouse lets you roll the ball with your thumb to move the mouse pointer across the screen.

What this means is that you can move the cursor with little to no arm displacement. This is great for people suffering from wrist/joint pains as the only part of your arm that you have to move your thumb. It also means you can use the mouse on basically any surface, however, cluttered, uneven or slippery it is. Do you want to comfortably control your smart TV while sitting on the couch with the mouse on your leg? Well, now you can.

The ERGO comes with a magnetic hinge, which can be adjusted to tilt the mouse from horizontal to a maximum of 20 degrees. This allows you to set the tilt of the mouse to match your taste and comfort. The 20-degree maximum means that it is not strictly vertical, but the dimensions of the mouse along with the trackball based operation should make it comfortable enough for almost anyone to use.

The mouse has 8 customizable buttons and is Logitech FLOW enabled. What Logitech means by the FLOW is the ability to connect to up to 2 devices simultaneously, allowing you to switch control between the two different systems seamlessly. You connect the mouse to one device with the Unifying USB connector, and to the other by Bluetooth. There is an ‘Easy Switch’ button just below the scroll wheel that lets you switch between two computers with ease.

The mouse is a bit heavier than the M570, but it is made of soft rubber that allows a nice comfortable grip. When I tried the MX ERGO, it felt solid and fit my hand well. Logitech’s MX ERGO trackball is compatible with Windows and Mac.

There is a USB receiver, but the bottom does not have a compartment to store it. This should not be an issue though because the receiver is small enough to leave in your laptop. The model also connects via Bluetooth.

The trackball has a high-speed mode and a high-precision mode, which you can switch between at the press of a button. The scroll wheel tilts to the sides too, letting you perform horizontal scrolling. That is something you might not realize how much you’ve missed until you’ve used it.

Like other ergonomic mice, the MX ERGO has the forward and back buttons. There is also a button included next to the trackball that lets you change the DPI on the mouse.

ERGO comes with rechargeable batteries that last about 4 months.

You may not see the benefits of purchasing Logitech’s MX ERGO Trackball if you are not a heavy computer user. However, if you work long hours a day on your computer, this is the mouse for you.

There’s little to dislike about the overall performance of the MX ERGO, but for me, the fact that it does not have a left-hander’s version is a big disappointment.

Key Specifications

Weight: 140 Gram

Color: Black

DPI: 512 – 2048 DPI

Supported Devices: ‎Personal Computer

👍 Pros 👎 Cons

Feels comfortable in the hand No version for left-handers

Tilting stand lets you try different comfortable angles A bit heavy

Precision mode helps when making fine adjustments No Official Linux Support

Scroll in vertical as well as horizontal direction with the trackball  

Excellent hardware quality  

Rechargeable Battery that holds power for long on a full charge  

#3

Tobo Vertical Mouse

4.7

Number of Buttons: 6

Movement Detection Technology: Optical

Special Feature: Rechargeable, Wireless

Product Dimensions: 11.68 x 6.86 x 9.91 cm

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Tobo’s auto-sleep feature that puts the mouse in sleep after 8 minutes of inactivity. You’ll have to press the left or right button to wake it up when you leave it idle for more than eight minutes. It is worth mentioning that the Tobo Vertical Mouse comes with a convenient slot underneath to store the USB dongle. The mouse is close to 100gms in weight and is easy to maneuver.

Even though this mouse packs some great features that let me surf the internet comfortably, there are still a few things that could be improved. For one, I was not impressed with its scroll wheel. Yes, it works fine, but it feels a bit flimsy and difficult to control.

I should also point out that the back and forward buttons are uncomfortable to use at times. After comparing it to other models within this price range, the Tobo Vertical Mouse is a solid option if you want the best ergonomic mouse that won’t dent your wallet.

Key Specifications

Weight: 150 g

Color: Black

DPI: (800 / 1200 / 1600DPI)

Supported Devices: ‎‎Laptop, Personal Computer

👍 Pros 👎 Cons

Comfortable for those with large or smaller hands The scroll wheel does not feel solid

Multiple tracking options and vertical orientation Buttons are a bit rigid

Wireless

Power saving

Works only on Windows, Mac, and Linux

#4: TECKNET – Best 2.4G Wireless Mouse Portable

TECKNET is a lightweight wireless mouse that comes with easy to connect USB receive. The most remarkable feature of this type of mouse is that it has 5 adjustable DPI levels and 6 buttons for PC, notebook, and more. It has a comfortable ergonomic design and comes with varieties of vibrant colors.

The battery of this mouse retains up to 15 months, so you do not need to worry about changing it often. It can be used without any need of a driver, just a plug, and we are ready to work. This enables to change the cursor sensitivity based on your activity.

TECKNET offers wide compatibility options with Linux and the latest versions of Windows. It perfectly fits for laptop, desktop, MacBook, PC, and other devices. The mouse turned to a power-saving mode if it is not used for more than 8 minutes. This mouse is the right choice for the people who want to work for long hours.

Key Specifications

Weight: 75 Grams

Color: Black, Blue,Coffee, Grey

DPI: 2000/1500/1000DPI

Supported Devices: ‎‎‎Laptop, Personal Computer, Smartphone

👍 Pros 👎 Cons

Good for work and home. It does not fit on medium-sized hand well.

You can use it on any surface.  

Simple and easy to use.  

The mouse buttons and wheels are perfectly responsive.  

#5: Logitech M510 – Best to avoid Wrist Pain

What this means is that you can move the cursor with little to no arm displacement. This is great for developers who work long hours on the PC. It also means you can use the mouse on basically any surface, however, cluttered, uneven or slippery it is. Do you want to comfortably control your smart TV while sitting on the couch with the mouse on your leg? Well, now you can.

I was impressed with the design of the M510. My hand curved around the body comfortably and it felt so natural. Just like the traditional gaming mouse, the M510 has two mouse customizable buttons and a rubbery scroll wheel in between. The wireless trackball also has forward and back buttons on the right for easy internet navigation. The quick navigation programmble buttons seem to be too far from my fingers. I had to move my hand to reach them. This may not be an issue if you have large hands.

At the bottom, there is an on/off button and a removable cover that lets you access the battery compartment and a section for holding the USB wireless adapter. This receiver is quite small that you can always leave it on your laptop without worrying about breaking it.

The M510 is powered by a single AA battery, which is included in the box (yay!!). The battery is expected to last you around 18 months, and a warning light will inform you when it is about to run out. The best part is there is a SetPoint Software that lets you customize the mouse settings depending on your preference.

The Logitech Wireless M510 provides reliable performance and has a set of features that makes it ideal for people with wrist pain and carpal tunnel syndrome. People of all hand sizes should find the M510 reasonably comfortable, as the dimensional aesthetics of the mouse ensures its versatility in the matter. At 140 grams, the optical mouse feels solid and provides the user with a quiet confidence of quality.

Key Specifications

Weight: 168 Grams

Color: Graphite

DPI: 1000 DPI

Supported Devices: ‎‎‎‎Personal Computer

👍 Pros 👎 Cons

Can be operated with minimal hand movement Trackball needs to be occasionally cleaned

Long battery life No left-handed version

Long wireless range Works only on Windows and Mac. No Linux Support

Works well on any surface  

#6: Amazon Basics – Best Mouse for Coders using Laptop

Let me first point out that this mouse has a compact size and is super lightweight. You might want to consider it before your next trip. Amazon Basics mimics the feel of a pen rather than that of a mouse. The Amazon Basics wireless fit between my thumb and middle finger, so it felt like I was holding a pen rather than a mouse.

Because the index finger rests on top, you can use it to work the scroll wheel. It surprisingly allows smooth operation when running different programs. It works seamlessly across all operating platforms so whether you have a Windows or an iOS device, this is a mouse you’d want to settle with. Setting the mouse with any device is a walk in the park. The procedure is as simple as plugging in the dongle in the USB port or use Bluetooth.

The mouse does have gesture-based controls that can be used for easy executions of functions such as scrolling or swiping. This mouse is quite comfortable and fits the hand well. You can move the mouse with your fingers only. Of course, there are times when you’ll have to move your wrist when making major adjustments, but overall, this might be the best ergonomic mouse to prevent carpal tunnel syndrome.

The battery life is fantastic; a 30-second charge should give you at least an hour of use. The Amazon Basics worked well on the top of my laptop. You can comfortably use it on your desk or table, but its small size makes it perfect on top of your laptop. Sure, it sells on the higher end, but if you don’t mind throwing in a few extra dollars for an ergonomic device, this is a mouse to consider.

Key Specifications

Weight: 68 Grams

Color: Black

DPI: 1600 DPI

Supported Devices: Laptop, Desktop

👍 Pros 👎 Cons

Small and portable design Expensive

Rechargeable and allows hours of use

Gesture-based controls

Functions across Windows, Mac, Linux, iOS, Andriod

Wireless and Bluetooth

#7: Microsoft Sculpt Ergonomic Mouse – Best Mouse for Windows Users

#7

Microsoft Sculpt Ergonomic Mouse

4.4

Number of Buttons: 7

Movement Detection Technology: Optical

Special Feature: Wireless

Product Dimensions:‎ 9.8 x 6.2 x 3.5 cm

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The mouse is large, round and taller so your hands and fingers will be in a different position from the traditional mouse. There is also a thumb scoop where you can comfortably rest your thumb when using the mouse. When it comes to comfort, the Sculpt truly delivers. If you are a windows user, you might want to check out the features of this mouse.

The big blue Windows Logo button caught my attention at first sight. This button gives you instant access to the start menu. While the mouse works with Mac devices, this button is specially designed for Windows and may be irritating for Mac users because it cannot be disabled or remapped. The Sculpt proves to be a well-designed and solid mouse for those who want a basic ergonomic mouse that is wireless.

There is a small button beneath the Windows button that serves as a ‘back’ button. It’s unfortunate that there is no forward button considering there is a lot of space in this section. The size of the USB dongle is also a bit disappointing. The USB plug sticks out a few inches on the side of my laptop. This is a minor issue but something to keep in mind, so you don’t accidentally break it. There is, however, a storage compartment underneath to keep it when it is not in use.

Key Specifications

Weight: 339 Grams

Color: Black

DPI: 1000 DPI

Supported Devices: Laptop

👍 Pros 👎 Cons

Wireless No Bluetooth feature

Looks stylish and smooth USB receiver protrudes a few inches

Tracks on a variety of surfaces Non-customizable Windows Start-menu button

Affordable

Easy to setup

FAQs

Chose Wireless Mouse as they do not restrict the movement of your hands due to cables

Go for Vertical or Trackball but not the standard mouse

Ensure to choose Left or Right handed version. Very few models on the market are designed for left-handed people. Jelly Comb Left Handed Mouse could be considered

Extra Mouse Buttons, Sensors, Size, Grip are other essential factors to consider while making your buying decision.

You may have the best programming mouse on the market, but your programming productivity will suffer if you do not use it right. A few tips I can give are:

When using a standard type of mouse, you twist your arm to adjust to the mouse. The twisting strain your wrist leaving it numb and stiff and causing Repetitive Strain Injury (RSI). Medically speaking, Repetitive Strain Injury is a cumulative trauma disorder that stems from prolonged repetitive hand movements. RSI damages the muscles and tendons of your hand, forearm shoulder and neck as shown below:

To use a standard mouse, you twist your wrist continually (pronation) which causes stress to the tendons. Your wrist is not meant to go through such strain for long.

The neutral (handshake) position is the best way to use your mouse. This is where an ergonomic comes in. Instead of twisting your arm to adjust to the mouse, ergonomic mice are designed to adjust to your arm. The neutral position requires less strength, which in turn helps release tension from the tendons. Using a vertical ergonomic mouse transfers energy from the wrist to stronger muscles in the upper arm.

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11 Ppc Trends You Can’T Ignore In 2023

The PPC industry is still as dynamic and fluent as it has been in the past. However, since the industry is constantly changing, the best practices may not be the same as they were a couple of years ago. In 2023, various factors will drive changes in the industry, and here are a few of the trends that we can expect to see.

Top 11 PPC Trends You Can’t Ignore in 2023

Here are some of the most important PPC trends that you must not ignore −

PPC Automation

One of the most effective ways to improve a campaign’s performance is through PPC automation. Companies such as Google have started to develop their own tools that allow them to automate various aspects of a campaign. In order to make the most of this process, you need to make sure that the algorithms are working properly. You should also ensure that you have good ad copy and accurate conversion tracking.

You can save a lot of money and time by passing a lot of the work to the machines. However, you should still be able to manage the automation programme. Even though it has been improved, not every option is ideal for your business. Having some hands-on control can help you free up your time and focus on other tasks.

Content Switching Focus to the Audience’s Needs Use of Artificial Intelligence Transferring Focus to Mobile

Mobile users account for a significant portion of paid search traffic. Without a good mobile-optimised website, you might not be able to attract or retain the most potential customers. Creating a separate mobile-friendly site or making your current one more responsive is a must. As mobile usage continues to rise, it is important that your PPC campaigns are designed to accommodate it.

Evolution of Smart Bidding Integrating Voice Search into PPC Campaigns

Statista projects that the value of e-commerce transactions made through voice assistants will grow from around 4.6 billion US dollars in 2023 to almost 19 billion US dollars in 2023. This is a 400 percent increase from two years ago. The rise of smart devices and smartphones has allowed voice assistants to buy various products, such as clothes and food, at home.

Due to the increasing number of households using smart speakers, it is now more important than ever that marketers pay attention to voice search.

Go Amazon

One of the main reasons why Amazon has grown in popularity is its ability to attract more buyers. It’s also one of the biggest players in the online marketing industry. In the past, they used various third-party marketing platforms, such as Facebook and Google Ads, to drive traffic to their website.

In 2012, Amazon launched its marketing services. Since then, it has continued to develop and become one of the most prominent platforms in the PPC industry. It has a variety of features that allow users to create effective and efficient campaigns.

Integrating SEO and PPC

Integrating PPC and SEO can be harmonious. Organisations can see results by analysing ad copy and producing content that is both high-quality and effective. Long-tail keywords can also be utilised to boost the rates of their paid campaigns. In the future, comprehensive reports will allow them to find more competitive phrases. This integration can boost both their audience impact and efficiency.

Enhanced Targeting Ads Data Hub Make your Content Short and Effective

Your content should be short and effective when it comes to voice search. Try to keep your answers to no more than 30 words. Using a tool like the Hemingway App will help you accomplish this.

Conclusion

As a business owner, you must constantly be on the lookout for new ways to improve your PPC strategies. Even if something worked well in the previous year, it doesn’t guarantee that it will work in the future. The future of PPC will continue to evolve and change. It’s important that you keep up with the latest innovations to ensure that you can remain competitive. In 2023, there will be many exciting developments in the field.

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