Trending December 2023 # Emotional Content To Earn More Attention # Suggested January 2024 # Top 20 Popular

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If our audiences have less attention than a goldfish, it’s important to push the right “hot buttons”

Did you know that the average attention span for a new idea, we page or piece of content is now only 8 seconds – compare that to a goldfish at 9 seconds. It’s pretty startling and when you observe your own behaviour, or mine at least, 8 seconds does feel like a short time. But it depends on the context, in this post, Dave Chaffey talks about a 2 second rule to get your message across as someone visits your site or social media outpost for the first time, comparing it to the 7 seconds we supposedly look at an outdoor billboard.

Rational vs Emotional Content

This got me thinking how so much content that we create does not take the huge lack of time into account. We write and create so much content. Of course there’s a time and place for the detail, our features need comparing, we believe, when a consumer is at purchase stage.

We’ve explored this with our content matrix, above. Here the aim is to aligh content types which leverage emotional and rational with awareness and purchase. It’s a useful graphic, though does still assume that we’re rational at point of purchase.

Of course, the shopping psychologists and experts, books such as Buy-ology and Why We Buy – will all tell you the science reveals two reasons as to why we buy – the rational reason and the real reason. It’s why cheap does not always win, why people smoke, drastically over-spend, and so on. The principle is that human purchase decisions are emotional, most certainly in the west where our needs are, for most people, more than met something explored by Maslow’s hierarchy of needs back in the 1940’s. I guess we human’s can easily construct logic, easily can post-rationalise.

The diagram above, from this Marketing Prof’s article, is great to take the Content Matrix to a deeper and detailed level. I like how the varying degree of logic is taken into account

Emotional wants vs needs

The IPA says

Creatively awarded campaigns are much more likely to be ‘emotional’ than ‘rational’ (44% vs. 19%).

Creative campaigns are 12 times more efficient at delivering business success. The more creatively awarded, the more effective.

In short we’re talking about the different between ‘need’ and ‘want’. And I wonder, in a marketing world all content focussed, are many really getting this human, emotional element right? Where are all the examples, really? A client asked me this earlier this week and there aren’t that many. Here’s 4 that we can learn from:

“The 16 Marketing Hot Buttons” – Sell the dream

But how do you do it? We’re comfortable with models and frameworks that align content buyer journeys and consumer behaviours, we really like the 3S model here, and the notion of Storytelling for consumer engagement offers the the steps and process. But what do you make those content stories about – what’s the consumer insight to build the story on? This is where the idea of Marketing Hot Buttons comes in. Barry Feig’s ‘Hot Buttons’ idea is basically about standing on the same emotional footing as your customer, connecting through an emotional benefit, you find out what motivates and inspires and align your brand to that – you’re adding to your product through imagery and association by appealing to their self image. What struck me is that the 16 ‘buttons’ that marketers can ‘push’ to get people to buy are things that we do (or could do) with content generation. We can see the examples above do that to a tee. The top needs that Feig identifies are:




Family values



More time

The best


Helping others

Reinventing oneself

If you want content that connects, that engages and the deepest level to drive sale, then this has to be a great place to start for campaigns and content generation?

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Enterprise Dna May Updates – New Content, Courses And More

May was an exciting month for Enterprise DNA, with the number of different initiatives that add value to this community. It is, after all, our commitment to deliver courses, events, and relevant content that will help both members and non-members grow as data professionals.

Here’s an overview of what we did for the month of May.

Wrapping up a new round of our Enterprise DNA Challenge is always a notable occasion as we see how creative and innovative our participants are as we review their submissions. For this round, we dealt with call center data.

We celebrated quite a number of milestones for this round. First, it was the first challenge we launched through our LinkedIn page, bringing in a total of 55 participants. 29 of these participants were non-members and 12 were first-time participants, showing that we’re truly expanding our reach throughout the Power BI community.

The winners for this round are:

Overall and Platform Member Winner: Abu Bakar N. Alvi – Challenge Winner badge and winning report to be showcased in the EDNA Showcase

Non-Member Winner: Bernat Duran – Wins a free subscription to the Enterprise DNA Learning Platform

Newcomer Winner: Jose Antonio Fernandez Puga – Wins the TechSmith Snagit screen capture and recording software

We also recognized two other winners under new categories:

Out of the Box Thinker Winner: Bernat Duran – Wins a free subscription to the Enterprise DNA Learning Platform

Creative Head Winner: Travis John Villanueva – Wins a free subscription to the Enterprise DNA Learning Platform

We look forward to seeing even more participants in our upcoming challenges and we’re excited to see how each participant grows as data professionals through the learnings and hands-on practice they can get from our platform.

The Power BI Showcase is yet another avenue for members of our community to learn. It’s a collection of downloadable pbix reports submitted through our challenges, allowing users to get some hands-on learning especially in terms of the report creator’s development process.

This time, we uploaded a number of reports about call center data reporting, a topic that is truly relevant across various industries. To access these reports, you can visit the Enterprise DNA Forum or upgrade to On-Demand to access all the report submissions and use them as learning tools for your own report development process.

The Enterprise DNA Power Tools is a collection of external Power BI desktop tools that could help make report development more efficient. Exclusively available for Enterprise DNA members, these tools were created by Microsoft Data Platform MVP Greg Deckler.

Initially, there were three tools provided – Quick Measures Pro, Power Sort Pro, and Metadata Mechanic. Now, we’re added two more into the set – Conductor Pro and DAX Editor Pro.

Conductor Pro makes it easier to manage all of your external tools. You can, for example, rename and reorder the tools on your toolbar so that you can work based on your own preferences. You can also add and remove tools depending on your needs. You can even create any number of toolbars you would need by grouping relevant tools together.

As for the DAX Editor Pro, it’s a lightweight version of the Power BI DAX Editor but with full editing features and amazing debugging capabilities. Here’s Brian Julius, our Chief Content Officer, explaining some of the features that come with this amazing tool:

We’re excited to welcome the newest member to the Enterprise DNA team — Sue Bayes!

Sue is a Microsoft-certified data analyst associate whose expertise include Excel and Power BI. She is a certified Microsoft Office specialist and is well-versed in DAX, M, R, Python, VBA, and SQL.

Sue now has her own consultancy business after spending years doing business training and computing for a wide range of industries like finance and information systems. She loves working with data and people, and believes that every single day presents various opportunities to learn.

We look forward to learning as much as we can from Sue’s content in the coming months.

The recently concluded Reporting & Data Visualization Summit 2023 was a huge success with a record-breaking 4331 participants, treated to 30 free sessions about riveting topics like working with Chrts Assistant, storytelling, visualization tips, and a lot more. Priceless learning, indeed!

Aside from our own Enterprise DNA experts, facilitators and speakers for the summit include industry experts like:

Ben De Jong, Enterprise Advisor Data Visualization & BI at ABN AMRO

Greg Deckler, VP at Fusion Alliance

Pascal Kiefer, CEO & BI Consultant at K Team Solutions

Rishi Sapra, Group Manager at Avenade

Michel Dekker, Partner and Founder at Nova Silva

Jürgen Faisst, Co-Developer of IBCS Standards

Jonathan Schwabish, Founder of PolicyViz

Armand Von Amersfoort, Data Experience Engineer for UI and UX at Victa

Kavita Behera, Product Manager at PowerViz

Gopal Krishnamurthy, CEO at InfoRiver

Kerry Kolosko, Senior BI Consultant at Empired

Mark Leskovsek, Business Intelligence Consultant at Zebra BI

James Dales, Developer of Icon Map Custom Visual

Courtner Marchese, Data Viz expert

Reid Havens, BI Evangelist and Instructor

Ahmed Khodir from Novypro

The Enterprise DNA channel has always been a super source for amazing video content about all things data. The additional content creators we’ve added over the past year has also greatly contributed to our content, making this channel an amazing resource for data analysts and professionals.

If you haven’t subscribed to our channel yet, please do so to be updated on new videos uploaded regularly.

Staying true to our commitment to being one of the best sources online for insights and learnings on anything data, we also have fresh releases on The Analytic Mind, our podcast hosted by our founder Sam McKay. Here, we talk to global data leaders and discuss a wide range of data and analytics topics.

For the month of May, we released four new podcasts:

You can catch The Analytic Mind on Apple Podcasts.

All the best,

Enterprise DNA Team

6 Lucrative Ideas To Earn Money In 2023

If you’re looking for some new and innovative ways to make money in the coming year, you’ve come to the right place.

This blog post will show six of the best and most lucrative ways to make money in 2023.

Thus, if you are a stay-at-home mom looking for a way to earn some extra cash or a business owner looking for new opportunities, read on for some great ideas!

1. Start A Pet-Sitting or Pet-Walking Business

One of the best and most trusted methods to make money in 2023 is to start your pet-sitting or pet-walking business.

With more and more people working in the daytime, there will be greater demand for services like these.

Either way, you’re sure to find plenty of clients willing to pay you for your time and effort.

You can sign up for Rover, create your account with your profile details, and apply for such gigs.

Once the order is submitted, you can set your hours and prices.

The best part is, that you can work when convenient for you. It is a lucrative option to earn up to $500 per month.

2. Start Vlogging

If you’re creative and enjoy being in front of the camera, then vlogging might be the perfect way to make money in 2023.

You can also sell products or services through your vlog.

Whatever route you decide to choose, there are sure to be plenty of opportunities for you to make money from your vlog in 2023.

All you need is a camera and a YouTube account to get started. Once you’ve created your channel, start making videos on topics you’re passionate about.

Be sure to promote your channel regularly to build up a following.

If you can make a name for yourself, you’re sure to be able to make a pretty penny from your vlogging endeavors.

3. Sell Products Online

Another great way to make money in 2023 is to sell products online.

With the rise of e-commerce, there has never been a better time to start selling products online.

Whether you’re selling your products or someone else’s, online sales are many ways to make money.

Thus, if you’re searching for a way to earn some extra cash in 2023, be sure to consider selling products online.

Create an account on an e-commerce platform like Amazon or eBay. Then, list your products and start promoting them to potential buyers.

You can also create your online store using platforms like Shopify or BigCommerce.

4. Start A Blog

If you’re passionate about expressing yourself and want to share your thoughts with the world, starting a blog is a great way to make money in 2023.

You can also use your blog as a platform to sell products or services.

Whichever route you decide to go down, there are sure to be plenty of opportunities for you to make money from your blog in 2023.

Create an account on a blogging platform like WordPress or Blogger.

Then, start creating content on topics that you’re passionate about.

Be sure to promote your blog regularly to build up a following.

If you can make a name for yourself, you’re sure to be able to make a pretty penny from your blogging endeavors.

5. Take Surveys with Survey Junkie

If you are searching for a lucrative way to make money in 2023, a paid survey with Survey Junkie is a great option.

Survey Junkie is an insights platform that allows you to take surveys and earn money in return.

The money you earn depends on the number and type of surveys you take. If you complete three surveys per day, you can earn up to $40 monthly.

You can also find plenty of chances to make extra cash with Survey Junkie through referring your friends/family, updating your profile to find better survey matches, and sharing your online shopping data.

6. Rent Out Your Spare Room on Airbnb

If you have got a free room in your apartment, why not rent it out on Airbnb?

Airbnb is a web platform that enables people to rent out their homes to travelers.

You can set your price and schedule, making some serious money if you play your cards right.

To get started, create an account and list your spare room. Be sure to take some great photos so that guests will be interested in staying with you.

Start Making Money Today

While we can’t predict the future, we can be sure that there will continue to be opportunities for entrepreneurs who are willing to think outside the box and innovate.

So if you’re looking for a new money-making idea for 2023, keep these six in mind.

Check them out and start right away!

Using Social And Emotional Learning To Connect With Middle School Students

Activities that help students examine their thoughts and feelings and those of others can lead to stronger bonds with peers and teachers.

In certain spaces where I coach teachers, some students struggle to connect, interact, and socialize appropriately with peers and their teachers, even in the latter part of the second semester. These struggles can significantly disrupt the learning process, making effective teaching impossible when unchecked or unremedied. 

Some of the disruptions to teaching and learning I’ve encountered this school year include the following: 

Interruptions where teachers are unable to facilitate entire lessons

Vulgar verbal aggressions

Prevalent bullying, causing some students not to participate in classroom discussions or seek assistance from their teacher out of fear of being ridiculed and harassed by peers

Decreased focus and motivation levels for learning due to vaping and various forms of substance abuse 

Some root causes found in the literature for youth exhibiting difficult behaviors suggest the following: 

Unfortunately, teachers in some communities across the United States have reported increasing levels of frequent opposition and social and emotional disconnection among students in recent years. 

This type of behavior burdens teachers by putting them under enormous pressure to support kids in ways beyond teaching—especially when dealing with problematic students lacking parental or caregiver involvement. Sometimes these situations can seem hopeless, but we can take steps to improve relationships to empower willing students and appeal to those who may not immediately see a need for change.  

Concerned about her students, my collaborator, the principal of William Wirt Middle School, Rhonda Simley, expressed, “Our kids are hurting. Many are using substances to numb their pain. We must provide hope and begin planting the right seeds immediately. We know it’s hard for our teachers to implement SEL [social and emotional learning], but modeling for them with students may give them needed perspective.” 

Together, we created a youth empowerment SEL program at the school. We meet with the student body twice a month during enrichment time to engage them in meaningful discourse about issues relevant to them. We also use these sessions to strengthen their student portfolios with a kit of SEL tools and other life skills resources we model and teach them to use. Then we give them time to practice using the tools and provide feedback and emotional support as needed. 

Our program prioritizes two powerful activities that help learners begin to develop essential SEL skills. First, we have them compose personal narratives to explore knowledge of self and develop better self-awareness. Second, we use empathy mapping to have them cultivate social awareness and begin to put themselves in a classmate’s or teacher’s shoes. 

Here are some general guidelines and student handouts for implementing these two activities. 

Developing Introspection by Writing Personal Narratives 

Encourage learners to focus on understanding and appreciating themselves through a personal narrative—doing so will make it easier for them to make better efforts to understand others. Emphasize that having knowledge of self means having insight into one’s identity, and self-awareness means comprehending the reasons for our actions. 

Students compose an original personal narrative of about 250 words describing things they know about themselves or a particular event or hobby they enjoy (e.g., a sport they play, an artistic skill, or their special talent). They may also include aspects of their culture at home (e.g., music, food, holidays, languages they speak, religion, etc.) or a future goal. The narrative should also provide the following: 

Adherence to good grammar and sentence structure.

Clear organization with a start, middle, and end. 

Takeaways on what they know better about themselves. 

When we introduced this activity, my colleague Ezekiel Valenga and I wrote and read our own personal narratives to inspire and motivate students. One class needed external inspiration, so we had them read the lyrics to 2Pac’s song “Keep Ya Head Up.” 

Developing Social Awareness with Empathy Mapping 

Students can create an empathy map as a helpful tool for being kind and connecting better with others by understanding how they may feel. 

Students may choose a classmate, a teacher, or someone else in their life as the subject of their map. Some may not feel comfortable choosing a person, and that’s OK. In these situations, I request them to choose a literary character or one from their favorite movie or television show. To create their empathy map, students will consider something the other person said and did in a particular situation and then imagine themselves as that person and think about what they might think and feel. 

Begin by explaining the importance of social awareness for fine-tuning relationship skills and providing students with a completed example of an empathy map. The teacher then pairs students and introduces a template with the following four quadrants:

Using sticky notes or free-handing on each quadrant, the learners will pay close attention to what their subject says and does. The “What I heard” quadrant should have actual quotes from their classmates. For example, a peer may say, “I like to complete my work by myself.” By paying close attention to behavior and actions, the learners should state only what they saw done in the “What I saw” quadrant. Doing so will give them context for what they believe the person thinks and feels. 

You can learn more about SEL activities in my book Raising Equity Through SEL.

I sincerely thank Rhonda Simley for jump-starting and including me in the Wirt Middle School SEL youth empowerment program, which became the impetus for this work. And special thanks to Ezekiel Valenga for teaching me the “personal narrative” activity. 

Play To Earn Game Edensol Integrates Secretum Messaging And Trading Dapp

With the appearance of Metaverse, GameFi projects’ popularity is increasingly growing in the blockchain space whereas Web 2.0 traditional tools seem to be obsolete and not adapted to the Web 3.0 conceptual step up. This instrumental gap is filled by a unique partnership between Secretum and Edensol. Security, transparency, decentralization, and immediacy as fundamental values of Web 3.0 meet safety and stability, menaced in other gameFI projects using traditional messengers. 

What is Edensol? 

Edensol is a revolutionary gaming Metaverse that combines fantasy action with the use of groundbreaking NFTs on the Solana blockchain. It’s play-to-earn gaming, easy to understand, exciting, and fast-paced. The main characters of the game are heroes, warriors, rangers, mages, and pets. The value of an NFT character depends on its level of personalization (special cosmetic characteristics, number of types of pets owned, etc.), as well as the frequency and success of the battles. 

To sell and purchase NFTs players can use NSOL tokens and go trade on the Edensol marketplace. Edensol includes various types of NFTs, among which are heroes, whose value depends on its level of personalization and strength, gear (swords, axes, traps, fireballs, magic spells and battle outfits), eggs, and pets.

The prices of these NFTs vary depending on the value of their superpowers, their looks, their not-yet-unlocked potential, and the rarity of their species. Some ultra-rare gear NFT items with completely unique artistic features and effects will be also tradable on secondary marketplaces in the future. 

The total value of NFTs rocketing to a new record high of $43 billion in October 2023.

In contrast to traditional gaming, where users play to win, Edensol adopts a play-to-earn model and permits the revenue capacity of NFT, which is proven to be significant.

Edensol provides verifiable and constant ownership for the players. All data is stored on the decentralized public Solana blockchain, which keeps track of what everyone owns. This means that players, not the game developers, own all of the in-game assets, even if a server is turned off or the gaming company suffers technical downtime. Edensol allows players to maintain ownership of all their in-game items and currency, thanks to tokenization. 

Game becomes reality. Due to blockchain technology, Edensol adds real-world value to in-game purchases. Interior tokens and items can be traded for cryptocurrencies and, ultimately, actual cash. When a user creates an in-game account, Edensol automatically creates and links a crypto wallet to that account, which is used to store NFTs, in addition to NSOL and any other cryptocurrency. At any time, players can transfer all their in-game NFTs to their crypto wallets, and then sell them on decentralized marketplaces

These aspects make crypto gaming with Edensol a source of real income for players. It could be a passive income or even a full-time one.

Although blockchain-based crypto gaming is still vulnerable to attacks. Players can lose all of their assets in a hacking incident. For example, a Discord server by NFT marketplace Fractal got hacked, swindling members over $150,000 in crypto assets. And here comes Secretum as a perfect game-changer for crypto trading.

What is Secretum?

Secretum is unique, fully decentralized, end-to-end encrypted and secure trading on the Solana Blockchain. The major innovation of Secretum is enabling the trading of all crypto assets (fungible and NFTs) directly between users, via a hybrid messaging and trading function. 

Secretum possesses a completely anonymous and secure sign-up process with only a user’s crypto wallet address. It is DeFi, metaverse compatible, OTC, P2P trading dApp with access to smart public channels. All data is safely stored on the independent and verified nodes in the Secretum network, with no central point of failure.

Secretum is just like Edensol based on the Solana blockchain. So it is fast and cheap, with low fees and instant trades due to Solana’s capability of 50,000 transactions per second and an average cost per transaction of only $0.00025. 

As gameFI projects and Edensol, in particular, are sensitive to cyber-attacks Secretum is a perfect detail to solve this problem and ensure the safety of users and their assets from scammers. Secretum provides a safe connection in the web 3.0 world and keeps players’ possessions secure and private. 

Edensol + Secretum: complementary partnership 

Thus, Edensol will use Secretum dapp to ensure safe and end-to-end communications for users, whereas Edensol will be a perfect addition to the Secretum community as a fantasy metaverse and an actual play-to-earn income possibility, combining fun-packed action with P2E features and the use of collectible NFTs on the Solana blockchain. Edensol community members will benefit from OTC, P2P trading functionality in the Secretum dapp. They will be able to trade their $NSOL tokens and NFT gaming assets without intermediaries. 

This highly qualitative partnership allows gamers to avoid scammers. All thanks to verification of $NSOL tokens possession, safety and security of Secretum, a brand new Web 3.0 era messenger and trading solution. Being a solution to most of the insecurity problems of DEXs, Secretum perfectly complements the Solana metaverse and Edensol gameFI project. 

Top 4 Reasons Why Iphones Does Not Pay Attention To Heat Dissipation

Gaming with iPhones show that they need proper heat dissipation

A test of the iPhone 13 Pro Max and the Nubia Red Magic 7 shows that the former needs a good heat dissipation system. The test uses both smartphones to play “Genshin Impact” for about 20 minutes. The picture quality was set to extremely high quality, and the frame rate was 60 frames.

The test reveals that the average temperature of the back cover of the iPhone 13 Pro Max is 43.2°C. Also, the highest temperature is 46.6°C while the lowest temperature is 38.0°C. Because the frame is metal, it feels obviously hot. The average frame rate of the game is 53 and it runs relatively smoothly. However, mid-way through the game, there were some stutters.

For the Nubia Red Magic 7, the average temperature of the back cover is 41.3°C. The highest temperature is 44.0°C while the lowest temperature is 35.5°C. Although the frame of the Red Magic 7 is also metal, we can barely feel the temperature because of its cooling fans. The average frame rate of the game is 59, and it runs very smoothly, with almost no stuttering.

From the game test results of the iPhone 13 Pro Max and Red Magic 7 playing “Genshin Impact”, the iPhone 13 Pro Max is not as good as the Red Magic 7 in terms of the temperature of the back cover or the frame rate of the game.

This shows that Apple may need to pay attention to the cooling of the iPhone. However, it is not. Here are the most probable reasons why the iPhone does not pay attention to heat dissipation

1. Apple’s pursuit of design and beauty affects heat dissipation improvement

If the heat dissipation material and other components are to be installed at the same time, this will inevitably lead to a thicker and heavier fuselage. This is unacceptable for Apple’s iPhone which pursues a thin and light feel design.

Dismantling the iPhone, iFixit reveals that the internal structure of Apple’s latest iPhone is very compact. The placement structure is simple and orderly. If it adds heat dissipation materials, it will conflict with the simple design beauty principle inside Apple’s iPhone.

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2. Apple’s “uniformity” checks heating issues

It is easy for Apple to control parameters that raise the temperature of its devices. This is because of the “uniformity” of Apple’s ecosystem. For Android, we have the open Android system + third-party manufacturers’ hardware + open third-party application stores. The design at any of these levels could cause the device to heat up easily. Thus, there is a need for a proper heat dissipation system.

However, for Apple, Apple’s iOS system + Apple’s hardware + Apple’s closed application store. Thus, Apple is in control of all the levels along the way. We can simply characterize the iOS camp to have a “uniform and central” nature. This uniform nature makes heating not much of an issue.

For example, the same application software running on different brands of Android phones will basically have a large user experience gap due to different optimization and hardware configuration. In order to have a better user experience, Android mobile phone manufacturers must stack materials. This includes paying attention to heat dissipation, in order to obtain a better user experience.

Apple’s iPhone is different. Its powerful hardware configuration, coupled with the unified App Store checks the quality of application software. This enables the iPhone to obtain a better user experience.

3. iPhones do not heat up during short gaming

iPhone users buy the device for prestige, taking pictures, communicating and sending text messages, and occasionally gaming. This also means that there are not many scenes and time for the heat dissipation to play a role. Perhaps, Apple thinks it is unnecessary to pile up heat dissipation materials for usage scenarios that are not so common.

In addition, if consumers are not satisfied with the user experience of playing games on the iPhone, they can buy Android phones with better heat dissipation. Apple is open to users buying Android phones. Once upon a time, Apple CEO Cook directly recommended consumers to buy Android phones in response to consumers calling for Apple to open up third-party application installations.

4. Apple’s powerful hardware sometimes permit gaming in power-saving mode

As we all know, Apple’s hardware performance has always been ahead of the Android competitors. Taking the A15 versus the new generation Snapdragon 8 Gen 1 as an example, test results show that in terms of CPU multi-core, the energy consumption ratio of A15 is 570 points/W, while the Snapdragon 8 Gen 1 is only 343 points/W. This means that the Android flagship processor is nearly 40% behind. Although the Dimensity 9000 will reduce this gap, the reduction will not be significant.

The same is true for the GPU energy consumption ratio. The Snapdragon 8 Gen 1 is 3.84 points/W, while the A15 is 6.84 points/W. The latter is almost 50% ahead. Apple’s hardware is so powerful that the iPhone can play a lot of games smoothly in power-saving mode. The power-saving mode is mainly to control the CPU power. As long as it is not overheated, you can play smoothly, which also makes the heat dissipation insignificant.


It is not that Apple does not care about heat dissipation. The truth is that there is really no need for stacking heat dissipation materials on the iPhone presently. From its kind of customers to its good hardware, only a small chunk of iPhone users will have reason(s) to complain about heat dissipation.

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