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As you know, Samsung’s campaign headlined under the ‘The Next Big Thing’ tagline went viral in September of 2012, thanks to a particularily scathing ad that ridiculed folks who’d wait in line for an iPhone 5.

The commercials were meant to counter the iPhone 5 “tsunami,” as Samsung execs put it, and have managed to enrage Apple’s marketing boss Phil Schiller so much that he proposed in an email to CEO Tim Cook that the firm fire its longtime ad agency.

According to a highly confidential email exchange between Samsung execs, we now know that the South Korean firm saw Steve Jobs’s death as the “best opportunity to attack the iPhone” and tarnish the Apple brand…

The emails were presented as evidence in the trial and obtained by AppleInsider.

As a reminder, Apple on October 4, 2011, announced the iPhone 4s and Steve Jobs passed away the following day.

Then vice president of sales operations and head of national sales for Samsung Telecommunications America, Michael Pennington, immediately issued an internal email to Todd Pendleton, Samsung’s chief marketing officer, to frame the unfortunate event as an opportunity to take the iPhone 4s head on.

“Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone,” Pennington wrote. “If there is no consensus on the approach I initially proposed, I will stop pushing, but I would like to better understand our strategy so I can align with that.”

Also, this:

The point here is the there is an unintended benefit for Apple, since the external messages by third parties are all highlighting and/or supporting the consumer perception that Apple products are superior, since Jobs’ was such a visionary and perfectionist.

What consumer wouldn’t feel great about purchasing a device developed by such a person?

He then goes on to complain how Jobs’s passing has led to “a huge wave of press coverage of Apple’s and iPhone’s superiority, all created by the, passionate, tireless, perfectionist” CEO.

To this, Pendleton replied that his team would unleash the holiday ad blitz “and go head to head with iPhone 4s.”

Pennington also suggested that Samsung should “use Google to attack Apple” in a marking campaign as a way to “avoid attacking Apple due to their status as a large customer.”

If it continues to be Samsung’s position to avoid attacking Apple due to their status as a large customer, can we go to Google and ask them to launch a campaign against Apple, based on the many better Android options available in the market for the fourth quarter of 2011?

Here’s a screenshot of the email exchange.

The following year, Pendleton wrote in another email that Samsung needed to “quickly understand the exact reasons” why the company was winning customers away from iPhone. “We should also quickly understand where we failed to win customers away from iPhone in our initial GS3 launch,” he wrote.

After losing the first patent trial which resulted in nearly a billion dollar in damages to Apple, Samsung’s legal strategy has taken a U-turn. The company is now attempting to shield itself by arguing that some of the allegedly infringing features its devices use have been developed by Google.

Samsung is also arguing it’s been successful at beating Apple because it had better marketing, not due to patents or any specific feature.

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Apple Announces Steve Jobs Has Passed Away

Apple co-founder and visionary CEO Steve Jobs has passed away at the age of 56.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.

Below are pieces of remembrance from some of the people surrounding Steve Jobs.

Statement issued by Apple’s Board of Directors:

We are deeply saddened to announce that Steve Jobs passed away today.

Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.

His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts.

Steve Jobs’ family have provided the following statement:

Steve died peacefully today surrounded by his family.

In his public life, Steve was known as a visionary; in his private life, he cherished his family. We are thankful to the many people who have shared their wishes and prayers during the last year of Steve’s illness; a website will be provided for those who wish to offer tributes and memories.

We are grateful for the support and kindness of those who share our feelings for Steve. We know many of you will mourn with us, and we ask that you respect our privacy during our time of grief.

CEO Tim Cook just issued the memo below internally to the company:


I have some very sad news to share with all of you. Steve passed away earlier today.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.


Bill Gates offers his condolences (via AllThingsD):

I’m truly saddened to learn of Steve Jobs’ death. Melinda and I extend our sincere condolences to his family and friends, and to everyone Steve has touched through his work.

Steve and I first met nearly 30 years ago, and have been colleagues, competitors and friends over the course of more than half our lives.

The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come.

For those of us lucky enough to get to work with him, it’s been an insanely great honor. I will miss Steve immensely.

From the earliest days of Google, whenever Larry and I sought inspiration for vision and leadership, we needed to look no farther than Cupertino. Steve, your passion for excellence is felt by anyone who has ever touched an Apple product (including the macbook I am writing this on right now). And I have witnessed it in person the few times we have met.

On behalf of all of us at Google and more broadly in technology, you will be missed very much. My condolences to family, friends, and colleagues at Apple.

Steve, thank you for being a mentor and a friend. Thanks for showing that what you build can change the world. I will miss you.

AT&T released the following statement:

We are saddened by the passing of Steve Jobs. Steve was an iconic inventor, visionary, and entrepreneur, and we had the privilege to know him as partner and friend. All of us at AT&T offer our thoughts and prayers to Steve’s wife, family, and his Apple family.

Disney CEO Bob Iger:

And the note to Disney employees:

Dear Colleagues:

After a courageous fight, Steve Jobs has lost his long battle against cancer. It’s almost incomprehensible that such a force of nature could ever be subdued, much less stilled. With his passing the world has lost a rare original, Disney has lost a member of our family, and I have lost a great friend.

Steve once shared his views on life with college graduates in a commencement address that, true to his style, set a new standard. He said, “Your time is limited, so don’t waste it living someone else’s life…have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

That’s how Steve lived, who he was, and how I will always remember him.

Our thoughts and prayers are with his wife Laurene and his children during this difficult time.


“Think Different.”

Sent from my iPad

President Barack Obama via The White House Blog:

Michelle and I are saddened to learn of the passing of Steve Jobs. Steve was among the greatest of American innovators – brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it.

By building one of the planet’s most successful companies from his garage, he exemplified the spirit of American ingenuity. By making computers personal and putting the internet in our pockets, he made the information revolution not only accessible, but intuitive and fun. And by turning his talents to storytelling, he has brought joy to millions of children and grownups alike. Steve was fond of saying that he lived every day like it was his last. Because he did, he transformed our lives, redefined entire industries, and achieved one of the rarest feats in human history: he changed the way each of us sees the world.

The world has lost a visionary. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented. Michelle and I send our thoughts and prayers to Steve’s wife Laurene, his family, and all those who loved him.

Chief creative officer John Lasseter and president Ed Catmull for Walt Disney and Pixar Animation Studios:

Steve Jobs was an extraordinary visionary, our very dear friend and the guiding light of the Pixar family. He saw the potential of what Pixar could be before the rest of us, and beyond what anyone ever imagined. Steve took a chance on us and believed in our crazy dream of making computer animated films; the one thing he always said was to simply ‘make it great.’ He is why Pixar turned out the way we did and his strength, integrity and love of life has made us all better people. He will forever be a part of Pixar’s DNA. Our hearts go out to his wife Laurene and their children during this incredibly difficult time.

Adobe co-founders John Warnock and Chuck Geschke,

We have always had great admiration and respect for Steve. The world is a better place because of him, and his absence will leave a huge hole in the world of technology.

We will miss him greatly.”

Steve Jobs will be truly missed. Our hearts go out to his family. Rest in peace.

Flags at Apple’s Cupertino headquarters fly at half staff this evening (via Scoble):



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What Are The Best Jobs For Introverts In 2023? Find Out Here

blog / Career What are the Best Jobs for Introverts in 2023? Find Out Here

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There is almost a one-in-two chance that you are an introvert; several reports suggest that introverts account for 40% of the population. You prefer to keep to yourself and draw energy from alone time, as opposed to extroverts who thrive in collaborative environments. Your less socially-inclined personality is not a drawback, far from it. In fact, as an introvert, you have a distinctive way of functioning. You need to embrace that and find a career that brings out the best in you. Given that successful introverts span varied careers — from Elon Musk to Albert Einstein — there are no limitations to what you can do. However, certain professions are clearly well-suited to an introverted personality. Here’s a look at what the best jobs for introverts are, and you can decide whether they work for you. 

What is an Introvert?

There is no one-size-fits-all definition for an introvert, but the dictionary definition from Cambridge is “a quiet person who is more interested in their own thoughts and feelings than in spending time with other people.” Beyond the shy and quiet stereotype, an introvert is someone who is at their best in solitary environments. 

Although research has revealed that these traits are common across introverts, they can be further categorized into four sub-groups: 

A restrained introvert, who always thinks before making any decision 

A thinking introvert, who thinks and possesses a highly creative imagination

An anxious introvert, who prefers being by themselves 

A social introvert, who chooses small groups to mingle with 

As we said, one size really doesn’t fit all introverts.

What are the Best Jobs for Introverts?

An understanding of this personality type is necessary to identify some of the best jobs for introverts. Of course, at this juncture, it is important to note that these are only seven of their many best-suited jobs. Also, fair warning, the roles listed below involve some engagement with clients and other employees. But for the most part, the onus rests solely with you.

1. Writer

Job Description: If you are competent with the written word, then a career as a writer is tailor-made for introverts. You can explore a variety of options such as copywriting, technical writing, content writing, or creative writing – imagine being holed up in a cabin writing your book! Whatever option you choose, this can be as solitary as you want it to be. You can work as a freelance writer or with an organization, depending on your need for human contact. 

Qualification(s) Needed: To become a writer, you must have at least a bachelor’s degree in English, Communications, or any equivalent field. You can also take writing and search engine optimization (SEO) courses. If you intend to become a technical writer, then take a course or certification program to expand your technical knowledge. 

Expected Average Salary: You can expect a salary of around $69,510 per annum, which is the average salary for writers in the US as of May 2023. However, your experience and skills will have a huge impact on this figure. 

2. Photographer

Job Description: Photography is a well-paying profession, with several specializations on offer. These include fashion and modeling, events, weddings, scientific photography, and news, among others. This tends to be a solo career, apart from engaging with the people you photograph and those who assist you on your shoots. 

Qualification(s) Needed: A bachelor’s degree in photography and a master’s degree are recommended. You can also take up a certificate program or course that is related to photography. Experience can enhance your salary expectations. 

Expected Average Salary: The average annual photographer’s salary is $38,950 in the US. 

3. Graphic Designer

Job Description: Graphic designing is a profession on the rise, and the demand for skilled talent in this industry is unlikely to abate, given that digital media is here to stay. If you have the technical and creative skills required for this career, then it is well-suited for you as an introvert. You will be expected to interact and communicate with your clients to understand requirements. However, the central designing part of your job will involve only you. 

Qualification Needed: You should at least have a Bachelor’s degree in Graphic Design or in an equivalent field. Apart from that, you must consider applying for courses that will allow you to broaden your knowledge of design theory and tools. 

Expected Average Salary: According to the US Bureau of Labor Statistics, $50,710 is the average annual salary of a graphic designer in the US. 

4. Accountant

Job Description: Are math and numbers your strong suit? And are you detail-oriented? If the answer to both questions is ‘yes’ then a career as an accountant is worth considering. It is a challenging profession, which will need you to help organizations and clients manage their books and make the right financial decisions. You will be required to be on top of your game as far as paperwork is concerned. This will include, among other things, preparing documents related to taxes, conducting due diligence on prospective clients, assessing financial statements and records, and evaluating costs. 

Qualification Needed: You need at least a Bachelor’s degree in accounting. You can also acquire certifications for Certified Management Accountants, Certified Public Accountants (CPAs), and Certified Internal Auditors. 

Expected Average Salary: The average salary for accountants is $77,250 per year in the US. 

Explore finance courses on Emeritus to acquire new skills in this field.

5. Translator

Job Description: As the name suggests, a translator is someone who translates documents or written material from one language to another. It is as simple as that. If you are well-versed in one or more languages, a translator’s job gives you solitude and learning opportunities both.

Expected Average Salary: The average annual salary for translators is $49,110 in the US. 

6. Software Engineer

Job Description: Software engineers combine their programming knowledge with their understanding of business. Their purpose is to build software applications to resolve problems and issues an organization may face. This job role uses the individual’s ability to plan, solve problems and find solutions. Part of this job will require teamwork and interactions across departments, but the programming job will be individual. This is one of the best jobs for introverts if you choose roles where you can be an individual contributor. 

Qualification Needed: Begin by first acquiring a Bachelor’s degree in computer science or a related field. You can also take up an associate degree in either software engineering technology or software systems engineering. 

As this is a technology-related field that goes through dynamic changes, you can stay updated by exploring coding, artificial intelligence, and machine learning courses on Emeritus. 

Expected Average Salary: Software engineers earn an annual average salary of $124,400 or more in the US. 

7. Data Analyst

Job Description: As a data analyst, you are expected to procure information, process it, and then arrange this data to gather useful insights. The data you collect is obtained from customers, organizational performance, and more. That is the interactive part of the job. The insights and conclusions you draw will be a solo effort and help organizations make critical decisions. 

Qualification Needed: To become a data analyst, you should have a Bachelor’s degree in computer science, statistics, or mathematics. Professional certificate programs in coding languages like Python, R, SQL, HTML, and JavaScript are recommended.

Explore data science courses by Emeritus to get the edge in data analytics, which is one of the best jobs for introverts. 

Expected Average Salary: Data analysts earn an average salary of $70,946 in the US. 

By Annabel George

Write to us at [email protected]

Debate: Who Was The Best Star Trek Medical Officer?

With the imminent release of Star Trek: Beyond on Friday, it’s Star Trek week here at Popular Science. In addition to coverage about the movie, upcoming television series, and in general all things Trek-related, our staff is lifting the veil on one of our nerdiest moments yet. Photo Director Thomas Payne, Social Media Editor Jason Lederman, and Assistant Editor Sarah Fecht, along with contributing writers Kelsey D. Atherton and Mary Beth Griggs–all Trekkies–sat down to hash out the best of the best rankings in Starfleet. With part two, we present the transcript of our discussion over the best medical officer in Starfleet history.

Sarah: Bones. He’s so cynical–you’ve got to love him.

Thom: I love Bones. I thought Bashir was interesting, too, once they started fleshing out what he was about. Because he’s also, when you think about it, he’s supposed to be sort of like a Muslim character right? Which is cool because you didn’t see a lot of the main characters as fully formed beings. I liked his friendship with O’Brien too.

Mary Beth: Okay, best bromance? Well no, I think I’m going to argue against myself: I think that O’Brien and Bashir is one of the best, but then there’s also…

Jason: Geordi Data?

Mary Beth: Yeah, and Bones and Kirk.

Thom: Or Spock and Kirk.

Jason: Or Scotty and Kirk.

Mary Beth: Just anybody and Kirk.

Sarah: Well he’d probably get it on with all of those things anyway so…

Thom: So who was your favorite doctor then, Jason?

Jason: I think it’s the Doctor. He, more than almost any character in the Star Trek universe, gets to grow over the course of his series. Even becoming the Emergency Command Hologram which is super cool. He gets to deal with all of these unknown diseases in the Delta Quadrant.

Thom: He’s definitely one of the most interesting characters on the show. He’s probably my favorite.

Jason: As much flack as I’ll give Enterprise, Phlox is super cool cause he’s the only doctor who’s an alien. Also he’s really into these home remedies. Which is kind of funny. They’re like, “This is an incurable disease,” and he’s like, “I have some worms that will treat that.”

Thom: In his Medical Bay he had live creatures.

Jason: Yeah exactly. He used a lot of these things that he had picked up on alien worlds that not only is the crew of the NX-01 not introduced to, but we as Star Trek fans are not introduced to at all in any series. They are just like weird fucking things. He’s like, “Yes I picked this up on planet blah blah blah. It’s the Velourian Vampire Bat and they only drink the blood of their enemies.”

Kelsey: I think McCoy, I’ve got to go for McCoy. Always deeply skeptical of every decision and everything about the environment. Cause I think, if you’re going to go where no one’s gone before you should still think, “This doesn’t make any sense at all and I’m going to have to patch someone up afterwards.”

Sarah: I’m with you there, McCoy is my favorite. Bashir is my second favorite, just because he cares so much. Like McCoy cares too, but he’s primarily just a grump. Whereas Bashir is more optimistic and caring, and that’s the way you would want a doctor to be if he were your own doctor.

Mary Beth: Yeah, but I think Bashir’s problem is he’s got a hero complex.

Thom: Where Bashir starts off as a character at the beginning of seasons, and where he ends up, there is a huge arc in between. Like when they get captured by the Jem Hadar and he kind of gets taken down a notch. He’s a totally different character after that. Crusher kind of stays Crusher.

Dr. Beverly Crusher

Dr Beverly Crusher with Captain Picard.

Mary Beth: Crusher is Crusher. But I think if I was choosing a personal physician based on the doctors in the Star Trek show, I would go with Crusher. She’s got easily the best bedside manner and everything. I think that if I was in space, though, I might go with the Doctor. All of the medical knowledge is just in his head.

Thom: He just has no bedside manner at all.

Sarah: He’s not a doctor, he’s a program.

Thom: And then Crusher uses him in what, First Contact?

Mary Beth: Yeah.

Thom: She’s like, “I swear to god I would never use this,” and then she activates the emergency medical kit and you got both together in one scene, which hardly ever happens. … But I do love Bashir, so if we’re taking a tally, I’d say again I guess my favorite’s Bashir. But I love them all.

Sarah: So we have two for McCoy, two for the Doctor and one for Bashir?

Mary Beth: With the caveat I think that I would chose Crusher as my regular doctor.

Jason: I would chose Crusher as my doctor but I think the best Doctor in any Star Trek series is the Doctor.

Sarah: Thom you get to be the tie-breaker I think.

Thom: Oh between those two? I’ll go with McCoy.

Writer’s note: Not to editorialize too much, but McCoy had this one wrapped up ages ago. The Doctor never had his cynicism; Bashir never competed with his bromance. McCoy had impeccable fashion sense and never gave birth to Wesley Crusher. Case closed.

Assessing The Opportunity Of Youtube Marketing

A tutorial on reviewing consumer search behaviour in the 2nd Largest Search Engine in the World

As you’ll know, YouTube is the second largest search engine behind Google in many countries. It’s the number one ranked entertainment site and 3rd most visited in the UK by Hitwise. Given this and since popular videos are displayed in the “one-box” of blended search results for some queries it’s worth investigating how YouTube can be used to reach a wider audience.

It’s an enormous site with a lot of competition given the rate at which new videos are uploaded:

How to assess the opportunity of YouTube – a short tutorial

Getting cut-through on YouTube is like any content on the web, you need to have defined your audience and created something of value which will be shared. There are also the tactics of uploading and setting appropriate titles, descriptions and tags. We recommend ReelSEO YouTube tips  for finding out more about these.

Defining standard consumer search behaviours

Let’s take the example of a phone manufacturer. I like to start with keyword research using the Google Keyword Tool and the other Google tools as explained in this article on the Google Toolkit by James Gurd.

From this, you will identify the main consumer behaviours grouped in your keyword list. So for a mobile phone manufacturer, common search behaviours will be:

I’d identify around 10-20 common search behaviours for a single popular category and product.

With this initial research complete, we can then turn to the YouTube Keyword Suggestion Tool and test for different searches.

Just like the Google keyword tool, this dedicated keyword research tool is a handy tool for all those in video marketing.

The keyword tool for YouTube is not as powerful or feature rich as the traditional Google Keyword tool, but it is helpful enough to show us the relative importance of search behaviour.

The image below gives an example of the tool in action exploring nokia related keyterms. As you can see, for a brand like Nokia, we find that more searches occur on a model level .

Digging a bit deeper, we can limit results to our target keywords from our existing research. It’s also useful to set the results to phrase or exact match and then you can see the number of searches specifically for that phrase:

You can see that the search volume for the generic keyword “smartphone” is much lower than might be expected. Surprisingly there is a relatively low search volume for reviews. This may be a little misleading since such videos are still popular if they feature in the main Google search results or through PR – information on this will not be available here. Taking the example of Lumia reviews, you can see there are hundreds of thousands of views for these types of videos, so the keyword search volume “not enough data” is misleading about the demand for people to interact with these videos.

I hope you find this useful, it’s a tool we haven’t seen discussed as much as the standard Google Keyword Tool. Let us know how you find it if you’ve used it before or as you start using it.

The Best Samsung Galaxy A03S Cases

Ryan Haines / Android Authority

The Samsung Galaxy A03s makes for a good starter smartphone, and it is always a good idea to protect your investment with a case. Here are our picks for the best cases you can get for the Galaxy A03s. And be sure to come back and check every so often; new options tend to crop up from time to time.

For the full story of picking a case for your phone, read our guide.

The best Samsung Galaxy A03s cases:

See also: The best Tudia cases

Otterbox Commuter Series case

Otterbox is a frequent appearance on our case best lists, and this case for the Galaxy A03s exemplifies why. It comes in black or pink and boasts a dual-layer design with a soft inner core and a hard outer shell that absorbs impacts from falls and bumps to protect your phone from damage. You can easily slide it into and out of a pocket, too, thanks to the slim design.

See also: The best Otterbox cases

Otterbox Sleek Series case

If you want rugged Otterbox protection in a slimmer package, you can opt for this Otterbox Sleek Series case. It has raised bumpers to protect your Samsung Galaxy A03s’s screen and camera lenses, while the solid one-piece design is easy to install and remove. Plus, the soft-touch edges make sure you always have a solid grasp on your phone to prevent accidents in the first place.

JanCalm wallet case

A wallet case is always a classic, elegant choice. It comes in black, blue, brown, red, and rose gold. This JanCalm faux leather wallet case also functions as a kickstand, so you can watch videos hands-free. There’s also a strap attached to it that you can use to securely hang your Galaxy A03s from your wrist or a bag.

Osophter case

This case features cushioned corners and a shock-absorbent design to protect your Galaxy A03s from bumps and drops. It has precise cutouts that don’t get in the way of your phone’s camera or charging part, while the flexible button covers are easy to press. And raised lip around the screen and camera lenses affords these areas a bit of extra protection. You can snag this case in black or blue.

UPNEY case and screen cover

Looking for all-around protection for your Galaxy A03s? Consider this UPNEY case and screen cover. It surrounds your phone from all sides and keeps scratches, bumps, and drops from being a concern. The soft-touch material is comfortable to hold while also offering anti-slip protection. You can get this cover and case in black, blue, forest green, clear, light blue, mint green, and purple.

YRAKOZIN silicone case

A silicone case is great if you want something simple. This case from YRAKOZIN comes in pink, black, blue, dark green, purple, and red. The liquid silicone material is comfortable to grip while being scratch- and fingerprint-resistant. Inside, a microfiber layer protects your phone from all sides, and raised bevels guard the screen and camera lenses against damage.

TJS ring kickstand case

You do not need a Popsocket with this TJS case. Simply slide a finger through the ring on the back, and you’ll get a solid grip. Plus, the ring functions as a kickstand. You can also use the ring to mount your phone to magnetic holders if you wish. The dual-layer design offers great protection, while the textured interior adds more safety. You can get this case in black, green, light blue, red, and yellow.

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