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Google GMail Mobile and New Features

One day there may be an official phobia related to fear of email in the Diagnostic and Statistical Manual of Mental Disorders. An obvious moniker would be “emailopobia.” Or maybe it will be swept broadly into a more general fear of the Internet and the exponential growth of information online—a kind of digital equivalent of agoraphobia. Maybe that fear will be called “informationoverloadophobia” or it will be diagnosed as “accute digititis.”

Why do I say all this? Because, these days, when I open my email in the early a.m. I do so with a mixture of fear and anticipation of yet another Google product announcement. And, indeed, today was no exception. The company has launched Gmail access via mobile phones.

Here are the details about the service from Google:

Because every mobile device is different, Gmail Mobile automatically optimizes the interface based on the phone. Users can also view attached photos and documents from their phone, and reply-by-call to people whose phone number is stored in their Gmail account. Gmail messages are automatically synchronized, regardless of whether Gmail is accessed from Gmail Mobile or the web. Gmail Mobile is currently available for free for mobile phone users in the U.S. The service works with most web-enabled mobile phones.

Of course, users have long been able to access Gmail from a Web browser (only those with “smartphones” or larger screens are having a reasonable experience, however). This is mobile email “for the rest of us,” who have normal/tiny screens.

Just in time for the holidays, Google has also released a bunch of new Gmail features more generally:

* Gmail Web Clips, which appear at the top of the Gmail inbox and enable users to read Google News, a friend’s blog, or any RSS or Atom feed from their Gmail account.

* Anti-virus protection that automatically scans messages with attachments.

* The ability to view attachments in HTML instead of downloading to the desktop or mobile phone.

* A vacation auto-responder, which enables users to automatically notify people when they’re away from email or unable to respond.

Gmail Mobile is of course about serving user demand for mobile email access. But it’s also about increasing wireless usage (the next frontier in Local) and growing the email user base for Google more generally (by offering a more comprehensive and useful service).

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Google Will Connect Pcs, Phones, And Chromebooks With New Synergy Features

At CES 2023, Google said it plans to work with the Acer, HP, and Intel to connect Android phones to PCs with Fast Pair, then use that as a bridge to share files with Android’s Nearby Share, as well as sync text messages and even set up Bluetooth accessories. The features will be rolling out throughout the year, Google said.

What isn’t clear is how these new features will coexist or improve upon Your Phone, the built-in Windows 10/11 feature that allows PCs and Android phones to transfer files (specifically photos) and interact with text messages. Certain Android phones will also allow Your Phone to interact with the phone’s screen, too. What’s more clear is that Your Phone will have some competition in this regard: “For the first time with Android, we’re also focused on building for other platforms, like Windows, whether it’s in gaming, productivity or other areas,” Google wrote in a blog post.

Here’s how the content sharing will work on Windows devices using Near Share.


Where PC-like devices are concerned, Google’s focus is in Chromebooks, and Google said it plans a number of small improvements in Chromebook connectivity over the coming months. Later this year, you’ll be able to use your Android phone to help set up a Chromebook, including porting over your Google account and available Wi-Fi connections and passwords. (You can already see this today, somewhat, in the way Google uses your phone to set up Google Home devices and their associated services.)

Other Chromebook improvements will include:

Expanding the ways in which you can automatically unlock Chromebooks, from Android phones today to Wear OS smartwatches in the future.

Adding features to the Phone Hub capability on Chromebooks. Today, you can use your Chromebook to view and respond to chat notifications, Do Not Disturb, find your phone, and browse recent Chrome tabs. In the future, you’ll be able to access your phone’s chat apps from your Chromebook if the phone is nearby, and Google is adding Camera Roll to the Phone Hub, so you’ll be able to browse photos.

Fast setup on Chromebooks, using an Android phone.


Google also provided a list of features that it will bring to other connected devices around the home, centering around Fast Pair. “We’re continuing our work with partners to further extend Fast Pair’s functionality beyond audio connectivity with wearables, headphones, speakers and cars and extending it to TVs and smart home devices, so you can instantly start using all the devices in your life,” Google said. Fast Pair, for example, will be the way in which Google intends to quickly connect new smart devices to your home network, including devices based on the universal Matter standard that was delayed until 2023.

Google will also begin automatically switch headphone/earbud audio to the device you’re working on, too. For example, if you receive a phone call while working on your Android tablet, the earbuds will automatically connect to the Android phone instead.

Messaging will roam between Android phones to Chromebooks, too.


Finally, Google said that it’s bringing some cool new features to connected cars. While you can currently use your Pixel or Samsung phone to unlock and start a BMW car, phones that support UWB technology won’t even need to be removed from your pocket to unlock your cars, and you’ll be able to send a “car key” electronically to your friends if they need to drive it while you’re away. connected Volvos with Google Assistant will add a new, different feature: Assistant connectivity, so that you’ll be able to warm up and cool down your call and ask it how much battery it has left.

Google Replaces Gmail Video Chat With Google+ Hangouts

Since last Monday, Google has started replacing the Gmail Video Chat with Google+ Hangouts. Because a lot of users are enjoying the direct and personal communication that the feature provides, the search engine giant decided to upgrade it to a “more modern video calling technology”.

“Unlike the old video chat, which was based on peer-to-peer technology, Hangouts utilize the power of Google’s network to deliver higher reliability and enhanced quality. You’ll be able to chat with all the same people you did before—and, in fact, with Hangouts you’ll now be able to reach them not only when they are using Gmail, but also if they are on Google+ in the browser or on their Android or iOS devices.”

Now that Gmail is ditching their video chat feature in lieu of Google+ Hangouts, it’s obvious that the search engine giant is still eager to promote their social network.

Prior to this, Google has attempted to blur the lines between Gmail, Google Map and other Google services users. That’s why if someone is logged in to any of it, he or she is also logged in to Google+.

However, not everyone is pleased with this promotion of Google+. For some users, the search engine giant is forcing them to take a leap on their social network with a barrage of changes on their whole ecosystem. Instead of improving their services, they are working on leveraging Google+ with bits of work and integration here and there.

Google Hangouts as a Superior Technology

The Google+ Hangouts scale a lot better, making it much easier to add new people in the video conference. Audio is also said to be good at long range, making it a best choice for companies looking for a free alternative for video conference software.

Google’s Hangouts feature enables users to chat with up to nine people at once, watch YouTube videos together, collaborate on Google documents and share their screen. The Gmail team also hinted that users can add personal decorations on their video interface such as mustache, beards, halos, as well as cat and dog masks with Google+ Hangouts.

That being said, Google will continue to roll out the Hangouts feature to all Gmail users in the coming weeks.

New Gmail Tabs – What Email Marketers Need To Know And Do

A briefing and ressearch on the impact of Google’s new Tabbed Inbox

December 2013 update: Return Path have released a comprehensive study evaluating the impact of Gmail’s tabbed inbox. We have added it to the end of Tim’s post to enable readers to compare their open and delivery rates in Gmail.

In August 2013, Google made two important changes to the Gmail inbox that all email marketers need to understand.

What has changed?

The two changes that Google have made are distinct, but have been introduced together.

1. Tabs added to the inbox separating promotional, social updates and other email

2. Ads that look like emails may be placed at the top of the promotional tab

These changes are being automatically rolled out to all Gmail users.

As Gmail users access their inbox they will see this popup to inform them about the inbox change:

Then the Gmail web interface looks like this with the tabs

And on mobile like this

Should an Ad be targeted this is how it appears

Is Google trying to stop commercial email?

I do not think Google is trying to stop promotional email, rather they are wanting a cut of the action. The fact that Google has put its new email like Ads in the promotional tab means they want, intend and indeed need users to go to the promotional tab.

If users don’t go to the promotions tab then Google won’t get revenue from their Ads and thus Google will change the interface again. Right now Google has a strong incentive to ensure users do review their promotions tab.

What impact will this have?

The real question is not about how inbox functionality has changed but rather will it alter the way that users perceive, think and interact with email?

Will users just not go to the promotions tab? This would seem an odd behaviour. If someone has proactively signed up and given permission for emails, why would they then totally ignore them? Surely they wouldn’t sign-up in the first place?

Why is Google doing this?

Officially Google are doing this to help Gmail users saying that it “puts you back in control” of your email.

In fact, this is a big acknowledgement from Google about the power of email and the huge revenues email marketers are driving from their lists. Google is clearly looking at the revenue and working out how they can piggy back off of the success of email marketing.

What should I check?

Check your database to see how many Gmail users you have. If you are strongly B2B its likely to be small and the change will have minimal material impact.

MailChimp ran analysis last week to see if this change has impacted open rates and the first signs are there is a small impact, a drop of 1% from 13% to 12% on open rates.

Open rates provide a view of campaign impact. However, open rates are not a strong indicator of commercial success and don’t map to conversion at all accurately. To really understand if your activity has been impacted check your conversion and revenue metrics, look at whether the revenue per Gmail subscriber per month changes.

The rollout has been happening in June, so look at trend changes in the three months before June and compare against August onwards.

What action should I take?

This example spotted by Alchemy Worx from the Outnet.

In short ask customers to do one of:

Star your emails*

Move one of your emails to the Primary tab

Drag and drop one of your emails to the Primary tab

*Default behaviour for starred emails is to go to the Primary tab. However this can be controlled by the tab settings dialog that looks like this

One brand marketer reported they had a 21% read rate from such a message, which they were happy with.

 What about the future?

The truth is that right now we don’t know for sure what the final impact will be. When Google added the priority inbox there was a mass of concern and gloom. After the dust settled there weren’t reports that it had made a material difference to email effectiveness.

This isn’t the first and neither will it be the last change to way the inbox works.

Email sits at the core of the online world, everyone person online has an email address and checks their inbox. There are no signs that this is going to change, the need for personal electronic messaging remains and should Google stop the inbox working in the way customers want it to work then they will leave and use a different inbox solution.

For commercial email to stop working requires customers to stop wanting commercial email. Technology can’t change customer desire for offers, deals, information and all the other reasons they sign-up in the first place.

The basics of email marketing are truer than ever. Get opt-in permission and provide email content that on balance is of sufficient value to you customer that you remain wanted and welcome in the inbox on a regular basis.

New December 2013 research on the impact of Gmail’s tabbed inbox

This new research from Return Path is based on a decent sample – they analyzed data from its panel of email users—approximately 3 million people who agree to anonymously share their aggregated inbox experience. This includes 400,000 distinct Gmail inbox configurations.

The main findings of the research relevant to email marketers are that:

90% of commercial email is delivered to the Promotions tab

Consumers continued to engage with Promotions emails as shown by the Gmail Before / After open, delivery and complaint rate data below.

Efforts to persuade consumers to add their messages to the Primary tab made little difference

Mailchimp also has a detailed analysis on the impact of Gmail’s tabbed inbox on opens . It shows the percentage changes in opens are significant when compared to other email services included for comparison.

Marketing Your New Mobile App

How to create a marketing plan to launch your mobile app in three simple stages

Creating an app is a major accomplishment, but sadly not a guarantee of riches and rewards. If you want to make any money from your carefully crafted creation, you will need a solid and effective app marketing launch plan. Here is how you I believe you should create a plan based on my experience of app chúng tôi you want to make your app a success, promotion should start way before you’re ready to launch. It’s no good developing a beautiful app if no one ever learns of its existence, so it is vital to have a detailed plan in place of how to market your product and get it turning over a profit as quickly as possible.

Where to start with your marketing strategy to sell your app?

A marketing strategy is a plan of action to sell your app. It all revolves around drumming up publicity and doing your level best to get your app to the top spots in the app stores. You are trying to create a buzz, a palpable anticipation for your app, to get users wanting your product before it is even finished. To make things easier, you can break it down into three separate stages; preparation for your launch, the action you will be taking during and just after your launch, and ways to maintain interest in your app.

Stage 1.  Preparation for launching your app

Collate all the email addresses and contact details you have been gathering in readiness for your launch and prepare your mailings, including everything from content, to layout and design, and a concise description of your app and its workings.

Stage 2 – Post app launch

This is it, the big day. It’s a terrible feeling, opening up your lemonade stand and sitting behind your sign while no one even walks down your street. To avoid this catastrophe, make sure everyone knows that today is your day. Ways to do this, like your initial preparation, can also be segmented into three different distinct tasks: Start your banner campaign on all the other social networks you will be using as channels, purchase the paid installs you will need to raise your app in the app store rankings, and make all the arrangements to ensure you receive rave reviews and get them shared among all your media outlets.

The goal here is to attract traffic significant enough to get your app to a high position in the app stores and start winning organic installs. Other things you can do to help facilitate this is to order video reviews on the relevant channels on YouTube, or publish and distribute your own.

Stage 3. Maintaining interest in your app

So, all the above hard work has paid off and you’re now sitting pretty at or near the top of the app store charts. Unfortunately, it doesn’t end here.

Anything else that should be part of your marketing plan?

There are a few more important parts to a successful marketing plan that need to be worked out and documented:

In your research and preparations for building your app, you should have been doing the legwork around various conferences, launches and events, gathering a list of names and details of the countless people that you will need to help you promote your app. Journalists, bloggers, influential experts, and contacts that work for the platforms you’ll be using.

You should also keep a similar list about the platforms you use. Start this as you begin your campaign and keep updating it. As things move forward, keep notes on which platforms perform well and which didn’t produce the results you expected, as this will be invaluable in the future.  On this list, keep notes of each site’s requirements for how content needs to be formatted and presented if you want it published.

The time for preparation is over Spending the time to create a thorough marketing plan may seem like hard work, especially when you’ve a ton of development work that needs doing, but it will give you an effective checklist that can ensure you don’t miss anything. Besides, the very process of creating your plan and accounting for every variable is good practice for when the time comes for you to send your precious app out into the world to fend for itself.

Top New Java 8 Features With Examples

Introduction to Java 8

Oracle rolled out a fresh release of Java on March 18, 2014. Java 8 is a landmark release, introducing numerous new and valuable features. Let’s delve into the features of Java 8 to familiarize ourselves with them. It includes new functionality, upgrades, and bug fixes to increase efficiency in designing and operating Java programs.

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Top New Java 8 Features with Examples

Below are the top features of Java 8 that make Java 8 more understanding and more valuable:

1. New Date/Time API

The old Date-Time API of Java had significant drawbacks. In place of it, there is a fresh Date-Time API in Java 8. We take a look at the drawbacks below:

Tough to Handle Timezone: Programmers needed many lines of code to tackle timezone issues.

Low-Quality Design: The earlier API had relatively few direct functions for date operations. Java 8 API offers many functions for date operations.

Absence of Thread Safe Property: chúng tôi lacked thread-safe property. Hence programmers had to face concurrency issues while employing data. Java 8 Date-Time API is immutable and without setter methods.

In Java 8, the package chúng tôi introduces a new Date-Time API. There are two significant classes contained in chúng tôi package:

Zoned: Specialized API to handle different time zones.

Local: Simplified API without the complexity of managing time zones.

2. Nashorn JavaScript

The earlier version of Java contained the Rhino JavaScript engine. In Java 8, Rhino is replaced by a superior JavaScript engine, Nashorn. The latter offers two to ten times superior performance when benchmarked against its predecessor. This is possible as it directly compiles the lines of code in memory and passes the bytecode to the Java Virtual Machine. Nashorn employs the invoke dynamics feature of Java 7 to enhance performance.

3. Optional Class

Simply put, Optional serves as a container object that stores non-null objects. One primary use of the Optional object is to represent null having an absent value. This important class has different utility methods to help code handle values as ‘not available’ or ‘available’ rather than to check null values. The class was added in Java 8 and is analogous to the Optional class in Guava.

4. Base64

The new version of Java contains an inbuilt encoder and a decoder for Base64 encoding. Programmers can employ three kinds of Base64 encoding.

MIME: The output is formatted according to the MIME format, where it is divided into lines, each containing a maximum of 76 characters. The line separator consists of a carriage return followed by a line feed. There is no line separator at the termination of the encoded output.

URL: Mapping of Output is done to a group of characters present in A-Za-z0-9+_. The output is filename as well as the URL safe.

Simple: Mapping of Output is done to a group of characters present in A-Za-z0-9+_. The encoder does no addition of any line feed in the output. The decoder does accept any character differing from A-Za-z0-9+_.

5. Streams

The Stream is a fresh abstract layer present in this new version of Java. You can process data declaratively, similar to SQL statements, by using a stream.

Understanding Stream

Stream, simply put, is a representation of a sequence of objects emanating from a source that has support for aggregate operations. Below are specific properties of a stream.

Iterations are Automatic: Explicit iterations are mandatory in Collections. In Stream, it internally iterates over the supplied source elements.

Pipelining: Most of the stream operation’s output is of the stream type. Thus, the output can be pipelined. The particular operations are termed intermediate operations. They accept input, do the necessary processing, and give the output to the target.

Some Aggregate Operations supported by Stream:







6. Functional Interfaces

They display individual functionality. The new version of Java has numerous functional interfaces which can be employed in large measure in lambda expressions.

7. Default Methods

In Java 8, there is a fresh paradigm of interfaces having default method implementation. The inclusion of this feature is for backward compatibility purposes. It is now possible to use old interfaces to harness the lambda expression capability of the new version of Java.

For instance: the ‘Collection’ and ‘List’ interfaces lack the ‘forEach’ method declaration. The addition of such a method would cause the collection framework implementations to break. However, introducing default methods solves this issue by providing default implementations of the forEach method in List/Collection. As a result, the class implementing these interfaces no longer needs to implement these methods separately.

8. Method References

This prominent feature of Java 8 points to relevant methods using their respective names. A “::” symbol describes method references. The latter can be used to refer to the following types of methods.

Constructors Employing the New Operator

Instance Methods

Static Methods

9. Lambda Expressions

Below is a typical lambda expression.

We take a look at the significant parts of a lambda expression.

Return Keyword: The compiler returns the value if the body consists of a single expression. Curly braces signify that the expression returns some value.

The parenthesis around the parameter: If only a single parameter exists, the parenthesis can be omitted.

Type Declaration: Parameter-type declaration is not needed. From the parameter’s value, the compiler determines the necessary action.

Miscellaneous Features of Java 8: The JDBC-ODBC Bridge has been taken off. So. this has been the PermGen memory space. The ‘jjs’ command invokes the Nashorn engine while the ‘jdeps’ command analyzes the class files.


Now that you have a theoretical knowledge of Java 8’s new features, it is necessary to implement them. In other words, you have to do the coding that exploits the many useful and valuable features of the new version of Java. Only then will you be truly proficient in Java 8?

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This is a guide to Java 8 Features. Here we discuss the basic concept and top 9 features in Java 8 with a brief explanation for better understanding. You can also go through our other related articles to learn more –

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