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Many companies are now promoting well-being programs in the workplace that aim to improve their employees’ quality of life, and rightfully so.

On average, Americans who work full-time spend more than one-third of their day, 5 days a week, at their workplace according to a report by the U.S. CDC.

Companies not only have the responsibility to maintain workplace safety, they also have an expanding role to support their employees’ overall wellness.

Promoting physical health is just one of the many initiatives that businesses should focus on. Employees who are physically active have been found to:

Have lower healthcare costs.

Require less sick leave.

Be more productive at work.

These findings should motivate companies to help enhance their employees’ physical health.

We wanted to know what employees think would be a good way for companies to help improve their physical wellness. We polled the Search Engine Journal Twitter community to find out.

How Could Your Company Help You Improve Your Physical Health?

Here are the results from this #SEJSurveySays poll question.

According to SEJ’s Twitter audience:

44 percent responded that their company can help improve their physical health by providing healthier eating options.

38 percent answered that having fitness classes at work will help.

11 percent stated that their company should promote info on healthy living.

(2 of 2) …… offer discounts at select local healthy food outlets. and bring in outside professionals to educate on everything from proper workout techniques and ideas to understanding calories, healthy eating, etc.

— Sam Hollingsworth (@SearchMasterGen) February 1, 2023

Covering the cost of gym/sports club memberships

— Abby Hamilton (@abbynhamilton) January 30, 2023

Having a gym on site or covering the costs of a gym membership should be more than enough. Both do enough for employees to not have good excuses to neglect exercise. Standing desks are also a great idea.

— Caleb Elliott (@ElliottSEO96) January 31, 2023

Benefits/bonuses for cycling/running/walking to work. Base the benefit/bonus on total distance of self propelled commuting over the month. Easy to track with a phone and @Strava. Or incentivise exercise in general – earn time off by logging training hours.

— Lee Macklin (@macklin_lee) January 29, 2023

Fitbit based fitness challenges, which also reduce our work-sponsored health insurance premium

— Sinji Hemachandra (@SinjHema) January 29, 2023

Meditation and mindfulness spaces and breaks.

— Erin Schroeder (@erinbschroeder) January 31, 2023

Remote/home work is the obvious choice. Makes a world of difference in an employee’s health.

— Guy Krenn (@SayGuyNotGee) January 31, 2023

Partner with local gym for discounted memberships / perks 🙂

— Kayla Soders (@kaylasoders) January 30, 2023

Scheduled group breaks to get our legs moving. Potentially a walk outside with some healthy conversation.

— Michael Brown Jr (@MegaMikeJr) January 30, 2023

Why Companies Should Focus on Employee Well-Being

There are plenty of ways for companies to help improve their employees’ physical health.

The CDC Workplace Health Resource Center recommends Physical Activity in the Workplace: A Guide for Employers, which outlines nine evidence-based strategies that employers can take to help employees increase physical activity levels.

Aside from physical well-being programs, companies should also focus on mental, financial, and even spiritual health.

There is growing evidence to support the idea that well-being drives performance. This is why more companies are offering a wide range of wellness programs.

Why Marketers Should Value Self-Care

While companies should provide an opportunity for their employees to achieve overall wellness, employees also have to realize the importance of self-care.

Marketers often face various work-related challenges that lead to stress and burn out. Learn how you can overcome them with these posts from our SEJ contributors:

To support marketers in their journey to wellness, Search Engine Journal just launched a new column dedicated to self-care, called FridayFocus.

In this column, we’ll talk about a variety of topics related to self-care practices. Find out what it is and how you can take part.

Have Your Say

How could your company help you improve your physical health?

Be sure to have your say in the next survey – check out the #SEJSurveySays hashtag on Twitter for future polls and data.

Image Credits

Chart created by Shayne Zalameda

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Technology Can Help You Express Your Creativity

As the father of a great (fictional) man once said: “Everything is achievable through technology.” The words may have come from a minor comic book character—Howard Stark, founder of Stark Industries and father of famed genius, billionaire, playboy, and philanthropist Tony Stark, also known as Iron Man—but they nonetheless ring true. There are few aspects of day-to-day human life that technology hasn’t touched, influenced, and made better.

We use technology to do work, entertain ourselves, and stay in touch with our loved ones. We also use technology to keep ourselves informed about and connected to a world that we simply can’t see from our respective windows. Culture and the arts have benefited from technology as well. From bombastic CGI effects that heighten realism in blockbuster feature films to digital artworks of a comparable level to the ones created by the masters, technology has opened up a whole new world of possibilities for creatives.

Here are a few ways that technology can contribute to your creativity and help you express yourself:

Technology can help You Express Your Creativity Treat Technology as One of Many Tools

Leonardo da Vinci wasn’t just a painter. The quintessential Italian polymath and Renaissance man was also a scientist, an inventor, a sketch artist, a sculptor, an architect, and an engineer – among other occupations. He worked with various mediums, surfaces and materials.

Like da Vinci, you can enhance your skills and unleash your creative side by using a variety of tech tools. The digital art world is a vast one, and there are endless ways to become a content creator.

You can experiment with digital photographs, upload homemade videos to online platforms such as YouTube or Bigo TV, write content for online fiction repositories, post art and comics of your own creation to social media sites, and much more.

Integrate Tech in All Aspects of Your Life

Most of us already use a lot of tech to function on a day-to-day basis. We keep our smartphones on us at all times and use computers extensively for work. We tune in to our favourite shows using smart TVs and listen to the news, podcasts, and music on digital players.

Approach technology by erasing the distinction that some devices can only be used for work and productivity, while others are for play and leisure.

Becoming comfortable with constantly using technology helps when inspiration or a sudden creative idea presents itself. You’ll be able to instantly keep a record of it that you can improve on and refine later.

Consume Content Like It’s Going Out of Style

Honing your creativity simply can’t be done in a bubble. Artists and creatives need input and feedback from others to become inspired, to motivate themselves into doing better, or just to broaden their aesthetic horizons.

Looking at how others express themselves can open your mind to new ideas and encourage you to try things that you never have before.

The internet is a bottomless pit of diverse content, and it would truly be a shame not to utilise it when we all have such convenient access to the web.

Also read: Top 10 Successful SaaS Companies Of All Times

The key is not to consume content mindlessly. Use technology to enrich yourself by subscribing to and consuming content that is both valuableand meaningful.

Use the Internet as a Door to the Rest of the World

From its commercialisation in 1995, the internet has really helped make our wide world feel much smaller. It’s now possible to travel to faraway places, take part in different cultures, and make lasting friendships without ever leaving the comfort of your own home.

We live in a truly marvellous age where the collective knowledge of the entire planet is right at our fingertips. The internet is a phenomenal tool for acquiring diverse experiences, learning about things, places, and people that you wouldn’t normally be able to meet or come across otherwise, and using that knowledge to get inspired.

Wikipedia alone has 6 million articles (and counting!) in English to sink your proverbial teeth into. One of the best ways to learn about something you probably wouldn’t seek out yourself is by simply checking the front page for its daily featured article.

Creative expression and technology have one major thing in common: they’re both best when shared with others. Without an audience, creativity would not have a chance to flourish. Don’t be afraid to use tech to tell your unique story. It may resonate with more people than you think!

Eunice Williams

Eunice Williams is a digital marketing professional based in United States. She enjoys connecting with people and hearing their stories. Outside of work, she is an avid reader and traveler who likes to observe how life is like outside the spaces she is familiar with.

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How To Improve Your Math Skills

There’s a lot we learn that we instantly forget. In fact, depending on who you ask, up to 60 percent of high school goes straight into your mental recycling bin, and for quite a few of us, that includes our math skills.

Still, that doesn’t mean you can’t get those skills back. As adults, we handle mathematical problems every day: comparing prices, measuring cooking ingredients, and calculating the time it’ll take us to run several errands, to name a few. Some of those may have us thinking more than necessary, but it’s never too late to get better and faster at solving them. It just takes a little practice.

Practice, practice, practice

Several studies point out the benefits of being good at math. More “numerate” people tend to be healthier because they better understand how the numbers on their charts interact, and are more likely to use hard data to evaluate risk over anecdotal evidence and emotional appeals.

But that can be you, too. Scientists have shown that when it comes to improving your math skills, practice is what matters most—not talent.

The best way to think about math is to search for patterns. “Mathematics is more about careful thinking than it is about speed,” explains Samuel Otten, a professor of mathematics education at the University of Missouri. “Asking good questions or making insightful observations should be just as important.”

So the question is: What type of math do you want to learn, and what do you want to get out of it?

A good foundation, Otten says, is to develop a “number sense,” or a grasp of how numbers relate to each other. For example, 525 – 496 might seem like an intimidating subtraction, but it’s close to a much more comfortable one: 525 – 500. You should know the answer to the latter equation is 25 and that the difference between 496 and 500 is four. Put 25 and 4 together and you’ve got the answer to the original problem: 29.

“That line of reasoning can happen almost instantaneously in my mind,” Otten says. As you develop these connections with numbers, you’ll become more comfortable with them.

Nothing gets you closer to success than practice, so take all the real-life opportunities you get to flex your math muscles. Whenever you come across a numerical problem—like how much your lunch will cost, or how many miles you drive in a day—take a moment to try rounding things up or down to numbers you feel more comfortable with, and work it out. Having a way to check your work, like a calculator or, in the case of your mileage, an odometer, will help you catch errors.

The key is to focus on the process, not the solution, especially when you find you’ve made a mistake. Take the lunch example: If you add up the cost of each item and the final bill is a little higher than you expected, check your receipt to see if you forgot tax or transposed a number.

Learn online or teach yourself

It’s never been easier to learn math at your own pace. Everybody can learn and apply it in different ways, but a few options include:

Free online courses on YouTube, such as PatrickJMT, a community college mathematics professor who posts short single-topic instructional videos.

Interactive course books like those available at Khan Academy.

Podcasts, like Breaking Math.

And, of course, there are also workbooks and self-teaching courses. The key is to find an avenue you can stick with. Teaching yourself a subject takes practice, and you’ll definitely hit bumps in the road. It’s OK if there’s something you don’t know.

As you develop your skills, make things easier for yourself by using the following strategies:

Follow your interests and needs. Subjects you care about are more likely to be the ones you stick with as you teach yourself. If, for example, you’re working on reducing your credit card debt, start learning about how interest functions.

Get a study buddy. Like any other subject, math is easier and more fun when you can check your work with a friend. In fact, “learning by teaching” is a highly effective method of educating yourself.

Remember you’re not being graded. There’s also no test you have to pass. If you get frustrated, step away. Try a different problem or apply your approach to another question and see if you hit the same cul-de-sac.

Limit the stakes of your work. It’s easy to stress out when you’re trying to solve an important problem. Sticking with the credit card example, don’t practice by trying to calculate your next payment while you’re planning your next month’s budget. Instead, wait until you’ve already paid and work in reverse, using your payment, fees, and interest to figure out how your credit card company calculated your minimum payment.

Look up unfamiliar words and concepts. Feel free to even set aside what you’re working on to explore them more thoroughly. Many mathematical concepts tie into one another—geometry is the foundation of algebra, for example, so learning one helps reinforce the other.

Try another teacher. If you don’t understand something at first, look for an alternate explanation or tutorial, or do what the Breaking Math team recommends: Write a how-to for yourself, step by step, and see where you’re having trouble. That way you can look for the exact question you have and solve it quicker.

Keep practicality in mind. If you’re mostly doing math around financial matters, for example, it makes sense to round numbers off at two decimal places. Just remember that different industries have slightly different rules—bankers, for example, use banker’s rounding, which rounds up or down from the penny.

Don’t do it all in your head. You don’t need to impress anyone. If you need to write stuff down, do it.

Yes, you can use a computer

“Calculators and computers work quite well, so there shouldn’t be any shame in using them,” Otten says. Just like a second- or third-grader shouldn’t be ashamed to use their fingers with basic arithmetic. In fact, mathematicians are increasingly teaming up with computer scientists to have their more complex work checked over for errors. So bust out your calculator without any anxiety.

We’ll probably never get back everything we learned in high school math. But with a little practice, we can all become a little better with the numbers around us.

Apple Watch Fall Detection Could Send Your Health Data To Emergency Services

Apple Watch Fall Detection has been credited with saving a number of lives, thanks to its ability to automatically call emergency services if it detects you falling and you don’t confirm that you’re ok.

But the feature could get even more sophisticated in future, with the ability to send comprehensive data to emergency services so they can get a sense of your condition before the ambulance arrives …

Patently Apple spotted the latest in a series of patents in which the Apple Watch builds on this capability, with the ability to send identification and health data as part of the audio message.

Apple goes further than this, and includes other identification and health data.

One aspect of the present technology is the gathering and use of data available from specific and legitimate sources to improve the ability of user devices to assist in emergency situations by making emergency calls on behalf of the user and providing valuable information to the recipients.

Apple contemplates that in some instances, this gathered data may include personal information data that uniquely identifies or can be used to identify a specific person. Such personal information data can include demographic data, location-based data, online identifiers, telephone numbers, email addresses, home addresses, data or records relating to a user’s health or level of fitness (e.g., vital signs measurements, medication information, exercise information), date of birth, or any other personal information.

Apple recognizes that the use of such personal information data, in the present technology, can be used to the benefit of users. For example, the personal information data (e.g., users health information, physical location, etc.) can be used to help emergency service responders and technicians to identify when a user needs medical attention and/or where the user is located. For example, information about previous health conditions of the user can help emergency services identify what type of medical attention is needed, and what type of technicians to send to the location of the user.

Health metrics that may be computed using the electrodes include, without limitation, heart functions (ECG, EKG), water content, body-fat ratios, galvanic skin resistance, and combinations thereof.

The Apple Watch doesn’t yet have sensors enabling it to gather all of this data, though we do expect additional sensors to be added over time. However, much of this data may already exist in the Health app. For example, if the casualty uses smart scales at home, the Health app may know things like their age, height, weight, BMI and body fat percentage.

This opens up the possibility of a very comprehensive automated briefing being given on 911 calls. For example, it might be something like this:

This is an automated emergency call on behalf of John Appleseed. John is a 38-year-old man who has had a hard fall, and is non-responsive. His current location is approximately 767 5th Ave, New York, NY 10153. John’s current heart-rate is 33 beats per minute. His normal resting heart rate is 42 beats per minute. John is five feet and 11 inches tall and weighs 168 pounds. His BMI is 23.5 and his body-fat is 22%, both within healthy ranges. He shows no sign of afib. John takes regular exercise, and the health data on his phone does not record any known medical conditions or medication. This message will repeat a further three times, with updated heart rate.

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How To Improve Your Lead Quality With Webinars

This post was sponsored by BigMarker. The opinions expressed in this article are the sponsor’s own.

Looking for a marketing strategy that can truly:

Expand your brand to a global audience?

Drive engagement while conducting audience research?

Create customer loyalty?

Turn your attention to webinars.

When done right, webinars are the powerful secret weapon that you should add to your marketing strategy in 2023.

You’re about to get a crash course into one of the most successful avenues to high-quality lead generation.

But first, let’s learn exactly what makes these online seminars so successful.

Why You Should Use Webinars

What do you gain from adding webinars to your marketing strategy?

You can establish immediate trust and credibility with your audience. Through webinars, you can give your audience the information they need to decide whether to consider purchasing your product or service. You can position yourself as a trusted resource before your audience even needs to make a purchase — and do it at the scale you need to grow your business.

You get to increase conversions in real-time. Because webinars are interactive, audiences can easily communicate with you via chat, polls, and Q&A, and you can easily identify where each prospect lies in their buying journey.

You get a scalable way to generate more content. Each successful webinar you finish can make at least 3 pieces of new content for your site. Simply convert its content into multiple blog posts, shareable content pieces, and videos.

Expertise, Authoritativeness, and Trustworthiness (E-A-T) isn’t just limited to Google SERPs.

1. Identify The Audience You Want To Reach

As you start planning your webinar, use surveys, online research, past buying behavior, and your registration list to gain a clearer understanding of your ideal buyers’ needs and concerns.

This will help you understand the buyer persona you are targeting with your content.

The more you understand your audience’s needs, content preferences, and buying behavior, the more you can tailor your webinar and your offer for their needs.

2. Clearly State Your Webinar’s Unique Solution

Ask yourself:

What takeaways will your viewers get from this session?

What answers or solutions will the viewer leave your webinar with?

Will they learn how to do a specific process?

Will your speaker give your audience insights they can’t find on their own?

Will you give them any helpful handouts or templates?

Then, make sure they can’t get that information anywhere else.

Your webinar will be more valuable and attractive to potential registrants.

Whenever possible, back up your claims with social proof, testimonials, and speaker biographies.

3. Design A Compelling Landing Page

Your webinar’s landing page is the “front door” for your registration form.

If the front door looks outdated or doesn’t work well, no one will want to enter.

Your landing page’s functionality can make or break the success of your event.

If its design is unclear or chaotic, or its copy doesn’t “sell” the value proposition of your event, potential registrants might lose interest in your webinar before registering.

As you create your landing page, ensure that:

Its design is as simple as possible with all relevant information appearing before the user has to scroll.

It includes biographies for each of your presenters.

4. Maximize Your Reach — Host With A Partner

Imagine that you could multiply your audience overnight with just one move.

Hosting partnerships make this possible.

By hosting your webinar with another brand, you can double or triple your potential audience with minimal extra labor.

Here’s how to do it:

Find a partner with a similar but not identical audience to your own. This way, you can speak to new people that are highly likely to be interested in your product. For example, if your core product is project management software, you might consider partnering with a workplace communication software company.

Create a promotional kit for your event partners to keep everyone on the same page. When pitching prospective partners, provide them with suggested copy, graphics, and social media posts promoting the webinar. This allows them to help market your event in a way that’s consistent with your brand — and also saves them time and effort.

Conduct a dry run of your webinar platform. Leading up to the webinar, schedule a practice session with your partner so that they know how to access and use the platform. We recommend having your partner use their camera and microphone, answer submitted questions via the platform’s chat function, and use any technical features they’ll use during the live session.

Learn how to host joint-venture webinars with our best practices.

5. Include Engagement Features In Your Webinar

What separates webinars from Ted Talks? Strong audience participation and interaction.

However, as we’ve all experienced in the past two years, it’s much harder to connect with people virtually than in “real life.”

But you can spark interactions that feel more natural and “real” with the following engagement features, all of which you can find on your webinar platform:

Public chat: Make the session feel more like a conversation by encouraging attendees to provide questions and thoughts in the chatbox. (Pst: If activity starts to stall, have a moderator plant a question in the chatbox every 10-15 minutes.)

Q&A: Attendees can submit questions directly to presenters. Better yet, other guests can upvote questions they’d like answered, so presenters can address their audience’s most pressing questions first. (For an extra personalized touch, you can even have attendees pre-submit videos of themselves asking these questions.)

Polls: Use polls to gauge the audience’s prior experience with the topic, then tailor the presentation around those needs.

6. Incorporate In-Webinar Pop-Up Offers To Drive Traffic & Sales

What if a lead is ready to be marketed to during your webinar?

At 40 minutes into the session, add a brightly colored, centered pop-up offer inside your webinar room.

Create an offer around the most relevant next step, such as a demo or a specific product to purchase.

Set the pop-up to open in a new tab, so your lead can convert without leaving the webinar room.

Compared to other webinar features, pop-up offers are highly effective at generating business because they encourage your viewers to act on their interest immediately.

7. Make Sure Your Webinar Is Available On-Demand

Nearly half of all webinar attendees watch at a later date, so make sure you appeal to the convenience of watching content on-demand.

Want to host engaging webinars, virtual events, and hybrid events?

BigMarker is here to help: Schedule a demo to get started.

Image Credits

Featured Image: Image by BigMarker. Used with permission.

You Could Soon Use Crispr To Biohack In Your Own Home

Synthetic biologist Josiah Zayner knows the perils of working alone. He’s spent the past two years as a research fellow in NASA’s synthetic biology program engineering bacteria that could someday terraform Mars, but the agency’s limited funding means that he has almost always worked alone. But Zayner wants to change that—he believes that more scientific minds and greater collaboration could yield biological solutions, such as new medical cures or ways to compost plastic, to some of the world’s most pressing problems. Now he has started a crowdfunding campaign on Indiegogo designed to bring the lab home for novice biohackers, teaching them to hack different organisms using the gene editing tool CRISPR.

Zayner’s company, The ODIN, offers several different kits designed to teach users the basics about biohacking equipment and processes so that they can start to innovate beyond it. Engineering kits range from $75 to $5,000 (the cheapest one containing CRISPR is $130), and each contains a micropipette, pipette tips, a microcentrifuge rack and tubes, and petri dishes with growing media. Hackers can choose whether they want to edit prokaryotes (such as bacteria) or eukaryotes (yeast), and the kits will contain step-by-step written and video instructions for how to edit the genes of the organism. Though The ODIN already sells a few different kits, the ones offered through the Indiegogo campaign are the only ones designed for biohackers and to use CRISPR.

The kit contents

Since CRISPR is so easy to use and can produce dramatic results—such as changing human T cells to kill pathogens or modifying the DNA in pig organs so that they can work in human bodies—it’s natural that biohackers would want to use it. And despite fears that the powerful CRISPR could engineer super viruses or warp the human genome, the tool isn’t all that easy to use—at least not yet. “There is nothing in these kits that is harmful to your health,” Zayner writes on the Indiegogo page. “The bacteria are less harmful than bacteria on your skin and the yeast are almost identical to the one you use when cooking.” Plus, novice biohackers probably wouldn’t know how to make the genetic changes that a species would need to infect or affect another, he adds.

The campaign has raised more than $2,000 in the past five days, and 29 days are left to raise the remaining $8,000 or so.

Color-changing yeast made possible by CRISPR kits

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