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Facebook Pages help your brand or business promote and share its value-add and to assist in customer support.

Facebook remains the primary platform for most Americans. Two-thirds of U.S. adults now report that they are Facebook users and 74 percent of Facebook users say they visit the site daily.

Despite the recent criticism of Facebook’s data privacy practices, both daily and monthly users are up 13 % year-over-year.

What does this mean? Facebook isn’t going anywhere anytime soon.

You should continue to make Facebook a part of your overall marketing mix – to reach your existing and future customers.

Features like Location Pages, Messenger, Featured Images, and Boost are only a few of the many things you can do to optimize your Facebook page.

Use this guide to make sure you’ve set up your Facebook page correctly, and optimized all possible areas of the platform to get the best results for your business.

Facebook Marketing Basics

Yes, Facebook is free, but your Facebook Page is by no means a substitute for your own website. A website is the only place online you can truly control your message.

Your Facebook Page serves as a micro-site within the platform that complements and perhaps highlights glimpses of your brand.

Capturing your brand name on Facebook and other social media platforms will definitely help get your name out there digitally, as social media profiles are often the top rankings in the search engine result pages (SERPs).

When doing a search for “Sanitas Medical Centers Tampa” I am presented with a bunch of results on the first page. Apart from the domain and search directories popping up on the first page, their Facebook location Page for their Tampa location shows up.

Adding important brand and non-brand long-tail keywords should also be sprinkled throughout your Facebook page, as well as your post updates.

Creating Your Facebook Page

When creating a Facebook page, it’s important to pick the right type of Facebook page right off the bat. You can choose from:

Local Business or Place: Only choose if you have one location. That said, don’t freak out if you have one location now, but will have more in the future. Keep on reading to find out more about Facebook location Pages.

Company

Brand or Product

Public Figure

Entertainment

Cause or Community

Setting it up properly the first go-round will enhance the way you communicate the message you wish to show.

Location Pages

If you have a business with one location, you can start off with a location page. However, if you expand your locations, there are various things you need to do in order to make that happen.

The good news: you don’t need to ask Facebook to request Facebook location Pages anymore.

If you’re doing this for the first time, and your main page has an address, you will encounter a “warning” message.

The reason? You will have multiple business locations.

Your main Facebook Page should be the main or “parent” page for your brand. The child’s pages are your location pages.

After you’ve gained access to your location pages tab, fill each location out with their proper:

Name

Address

Phone number

Username

Category

Website address

Email

About

As stated before, make sure to use keywords you’re trying to rank for in search. If you’re an urgent care facility, use words like “urgent care” or “medical center” throughout your copy.

Another great benefit of location pages is that you can implement ratings and reviews. You have the option to hide these, but it’s best to show them because reviews play a huge part in digital marketing, local marketing, and SEO.

Just make sure you have the sufficient process in place to best triage and respond to reviews. If you’re ready to implement, head to Facebook and follow these steps.

Keep Business Operating Hours Accurate

It’s essential to enter your business hours, but it’s equally important to update them whenever they change.

When adding new location pages, make sure that the correct hours of operation and days open are correct, as some may vary.

For example, if you’re experiencing inclement weather or have a special event, promoting a new product you now sell, create visually appealing posts and pin them to the top of your Facebook page, so it’s seen by those visiting your page.

Custom Username

Having a custom username (or short, user-friendly URL) for your page makes it more convenient for users to find your Facebook Page in search when it has a unique username.

When you start out your Facebook domain will have various numbers after it and look something like:

Not very friendly or memorable.

You should keep your brand’s name at top of mind. If you’re optimizing a Facebook location page, then I highly recommend using the brand name plus the location in the username.

Facebook Pages with usernames are also allowed to create custom URLs that enable people to quickly visit and message them.

As you can see in the example below, if you search for “@LLBeanLynnhavenStore” you will be able to message or visit that custom location page.

Some other things to keep in mind when creating a username:

You need to be an admin to create a username.

You can’t use any spaces or underscores but you can have periods separating words.

Capitalize the words to enhance readability and won’t affect if people type in lower case letters.

Usernames can be a maximum of 50 characters.

At least 5 characters long.

Want a custom username for your Facebook page? Follow these steps.

Profile & Featured Image

Facebook Pages give you a great opportunity to reflect your brand.

You can now not only just upload a photo in the featured image/banner section, but now you can be creative and utilize video or create a slideshow.

This is a great place to promote testimonials or your team that serves your customers.

According to Facebook, “Cover photos can’t be deceptive, misleading or infringe on anyone’s copyright.”

Read through Facebook’s guidelines to get a better idea of what you should abide by.

Call to Action Button

Right under the cover photo, you can also add a call to action (CTA) to encourage your users to interact either on the page or help learn more about your business.

What your brand does will determine the best CTA. For example, if you’re an urgent care facility and have the opportunity to have facility leaders communicate with your patients, and then add the “Call Now” feature versus a “Sign Up.”

Go to your Facebook Page.

To the bottom right of your featured post, you will see the CTA button in blue.

Managing Customer Reviews & Comments

Engaging and interacting with your customers is an integral part of social media.

Facebook is a great platform where you can provide great service (responding and assisting customers) and also discover new ways to improve your business.

Go to your Facebook page.

Reviews are a great way to show off how well your business is doing.

If you get a less-than-great review, be sure to respond. This shows consumers that your brand is engaged and cares about making them happy.

Messenger

Facebook Messenger, like reviews, is another great way to show off how well your business willing to provide great service and support in various mediums.

Messenger is just another way your consumers can connect with you.

Again, you need to know your bandwidth. If you’re willing to implement this step, it requires a strategy. You must consider how quickly you can respond to your messages.

Your responsiveness rate will appear on your page. It shows how efficient you are at responding to customer inquiries.

If you’re ready to implement this step, go to:

Go to your Facebook page.

Organizing Your Page Tabs

While this is kind of obvious, if you end up implementing Facebook location pages over and over, this step has to be repeated. Not only can you arrange these tabs, but there are some you can even turn off and on.

The reason why you want to take a look at this section is that some tabs may be more of a priority for your business, depending on what you do.

You can also utilize the templates that Facebook provides, which can also take the guesswork out of how to organize your tabs.

Go to your Facebook page.

Once in the Edit Page area, you will be able to see the various templates, and also place various tabs in order by dragging the three-lined icon to the left of the tabs and moving them around.

Claiming Unofficial Pages

Have you ever searched for your brand’s name and found other pages with the brand name (along with a map, reviews, and ratings) – yet you don’t have access or control of the page?

Well, this is an annoying, yet solvable issue.

Unfortunately, sometimes Facebook is a little too eager to do this as some businesses already exist for that specific location.

So what do you do?

The best way to solve this issue is to claim and merge (if needed) these unofficial Facebook pages. Doing so can give you complete control over your brand on Facebook.

Note: Just because you implement the following steps once, does not mean you’re done. Checking for unofficial pages should be a regular part of your overall social media maintenance.

If one of these pages appear when you search for your brand name, you will need to claim it before you merge the page with your verified Facebook page.

Here are some ways you can claim the unofficial page:

Verify via phone call

Email

Utility bill/Phone bill

Business license

Business tax file

Certificate of formation

Articles of incorporation

The fastest way to gain access is with a utility bill, especially if you work for an agency and you aren’t physically in the place of business.

Once you verify the page (which takes up to 24 hours), you’re ready to move onto the next steps:

Go to your unofficial duplicate page on Facebook that you just claimed.

Select Is this your business? from the drop-down menu.

Choose the option Merge into a verified page you manage.

Select your page from the drop-down and submit.

Note: If you have multiple location pages, make sure you merge with the correct page. Even if you don’t have location pages, you can still use the above process to merge an unofficial Facebook page with the one you are managing.

Image Credits

All screenshots taken by author

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How To Get Your Facebook Page Or Account Verified

Do you currently have a Facebook Page? Are you trying to grow your small business, company, or personal brand?

If the answer is yes, you should consider verifying your Facebook Page (or, if you’re an influencer, celebrity, or thought leader, your account) for several reasons.

For starters, being verified on a huge social media platform like Facebook gives your presence credibility and gives consumers a sense of trust.

Seeing a blue checkmark next to your account lets potential customers or fans know you’re the real deal. If you were able to acquire a blue checkmark, then you must be important, right?

Facebook’s recognizable verification badge is particularly important for those others may try to impersonate by creating fake accounts.

Facebook’s help center states that:

“The verified badge means Facebook has confirmed that the Page or profile is the authentic presence of the public figure or brand it represents.”

A blue checkmark serves as immediate, visible proof that people can trust.

Fun fact: Facebook also offers a gray checkmark for Facebook pages or profiles. The gray checkmark signifies other authentic pages, for those who don’t meet the “public interest” qualification.

So how do you make it happen and get your Facebook Page verified?

Keep reading for a quick step-by-step guide.

Start by Filling Out Facebook’s Online Form

First, you’ll have to visit Facebook’s verification request page and fill out an online form, which is a part of their process and looks like this:

Confirm your identity by uploading an official document for yourself or your business/brand.

After this confirmation, you’ll have to answer a short series of questions that prove that the account you are trying to verify is of interest to the public. Facebook will look at a number of things in order to determine if your business page or personal brand account is within the public interest as well as meeting their specific verification criteria.

Facebook is thorough with its application requirements. They need rock-solid proof that you are exactly who you say you are and that you and/or your business is legitimate.

Now, here are some tips on how to successfully complete the verification form in order to have the best chance of getting approved for account verification.

1. State Whether You Are Verifying a Facebook Page or Profile

Are you trying to verify an account for your small business or corporate company?

If so, you’ll want to select Page. If you are attempting to verify a personal profile for an influencer, celebrity, media personality, etc., select Profile.

2. Authenticate Your Identity

You’ll need to upload an official identification document for yourself or your business to prove that your Page or Profile is connected to the public figure, company, or brand it represents.

Your page must have the following:

A cover photo.

A profile photo

A name that meets Facebook’s guidelines.

You will also need to provide a government-issued ID such as a driver’s license, or passport (for profiles only). Be sure to read the requirements carefully before you submit to avoid rejection or delays.

For pages not representing a person, you will need to be able to provide proof of an original document such as your articles of incorporation or tax documents.

3. Confirm Your Notability as a Brand or Business

What category do you put yourself or your company in?

Categorizing your account correctly is crucial as it allows Facebook’s team to establish whether you have enough influence in that industry to warrant a verified Facebook page or profile.

Be sure to select the correct category and the country or region where your business or brand currently operates.

You will also have the opportunity to describe your audience or consumers, depending on whether you are verifying a Page or Profile.

Including this optional information will help Facebook to see why your account should, in fact, be verified.

4. Add Relevant Articles, Social Media Accounts & Other Links

Providing relevant links to your other websites or social media accounts will give Facebook more reasons to see why your account should in fact be verified.

If you have significant followings and traffic on your other accounts, your chances of being approved are that much higher.

Now Hit Send!

All there is left to do is sit back and wait for a response.

You should get a notification after Facebook’s team has begun to review your request.

Keep in mind that verification for large, international businesses and/or corporations may take a while, since Facebook’s team may need to dig deeper in order to manually review the supporting documents that will confirm your request is authentic.

What Happens if Facebook Declines My Application?

Meeting the bare minimum verification criteria doesn’t guarantee that you’ll get verified.

Facebook might still reject your application — often without specifying a reason, unfortunately. When this occurs, you’ll be able to reapply for verification after 30 days.

During the 30-day waiting period, it would be in your best interest to put a bit of work into improvements to ensure that your chance of being verified next round is successful.

In the case that Facebook does decline your application:

It wouldn’t hurt to try and reach out to the Facebook Support Team to get any information as to why your application was denied. If you can get a general understanding as to why you were rejected, you’ll know what you need to do in order to get the blue checkmark the next time you apply.

Try to create more high-quality content, ramp up your Facebook marketing efforts, and try to continue to post on a regular basis.

Write a solid author bio and make sure your personal or company site is well optimized for search. When a Facebook representative goes searching for information about the entity you’re trying to have verified, what do they see?

If you have other social accounts such as Instagram, Twitter, and TikTok, try to ensure that you’re increasing your presence there, as well.

This will also help you improve your chances of getting verified on those platforms.

More Resources:

Featured image: Hasheb Anzar/Shutterstock

8 Facebook Marketing Tips To Revitalize A Boring Page

TikTok and Instagram may be taking their moment to shine, but Facebook is a social media platform your business simply can’t ignore.

Facebook’s monthly active users have continued to rise since its inception, with nearly 3 billion (2.96) monthly active users as of the third quarter of 2023.

It was also the most popular social network worldwide as of January 2023 when ranked by the number of monthly active users.

Knowing a substantial portion of your target audience likely uses Facebook regularly, it’s crucial as social media marketers to keep up with the Facebook marketing tips that can help you grow your business.

Your business is probably already leveraging Facebook to reach your target audience – and if you’re not, you’re missing out on valuable lead and conversion opportunities.

You’ve likely set up a Facebook Page to communicate with current and potential customers, share current updates, and build social proof.

But, is your Facebook Page optimized to engage your target audience? Have you invested ample time into ensuring you’re leveraging every form and field possible?

The good news is, starting from scratch is the most challenging part of getting your Facebook Page off the ground.

Since you’ve already done this, revitalizing your page is the easy part – and we’re here to help streamline the process even further.

This deep dive guide will succinctly outline what it takes to transform your Facebook Page from vapid to vivacious with the following eight marketing tips.

1. Beyond The Facebook Page Basics

Your business can be found in many places online, from your Google Business Profile (GBP) to review sites and social platforms.

In fact, 20% of consumers are unlikely to visit a business with incorrect or missing listing information.

Ensuring all information on your Facebook page is up-to-date is a good place to start.

Next, it’s time for optimizations that go beyond the basics to help your Facebook Page stand out from your competition.

2. Leverage Facebook Pages’ Templates

Facebook offers numerous templates designed to enhance your Page and help customers find what they’re looking for.

There’s a standard template that you’ll most often see when visiting other businesses’ Facebook Pages.

But there are also templates that cater to different types of businesses, such as nonprofit organizations, restaurants, services, retailers, and more.

You’ll then see a list of available templates. Select the template that is most relevant to your business category.

For example, if you’re a service business and you select the service template, you’re able to clearly showcase the services you offer to customers, along with reviews and offers.

3. Use An Attractive Cover Photo

Visual content has the power to capture attention and increase conversions.

Your cover photo is the first element that will draw people’s attention. It can be the make-or-break point, helping people decide to scroll down to learn more about your business.

Pick a photo that aligns with your branding but captures your audience’s attention.

Use a real photo or an illustration that showcases your brand’s style in terms of colors, mission statement, and values – and be sure to avoid stock imagery.

Stock photos fail to convey a visual representation of your brand and, in turn, can make your brand feel less authentic.

When selecting your cover image, Facebook recommends it:

Left aligns with a full bleed and a 16:9 aspect ratio.

Must be at least 400 pixels wide and 150 pixels tall.

4. Choose A Professional Profile Picture

Your profile picture, while not as prominent as your cover photo, appears prominently at the top of your Facebook Page.

It also appears as your avatar on all posts and photos you publish on Facebook (on your page and others).

This photo should represent your brand effectively any time someone sees it.

For most businesses, using your company logo is typically common practice, as customers may already be familiar with it, and associate it with your business.

It should be easy for someone to discern which brand they’re engaging with when they see your Facebook Page.

Your profile image displays at 176×176 pixels on your Facebook Page on computers, 196×196 pixels on smartphones, and 36×36 pixels on most feature phones.

Ensure your profile image is clear by following the aforementioned sizing guidelines and using a high-resolution image.

5. Create Content That Resonates With Your Target Audience

Your Facebook Page should be a one-stop shop for your audience.

It’s an opportunity to learn more about your business, read reviews from loyal customers, and consume relevant content.

So, create quality content that resonates with your wider audience.

You may also want to incorporate a mixture of different types of posts – such as video posts when you have impactful customer testimonials to share, or high-quality photos when you’re launching a new product.

No matter the type of content you choose to share, make sure that it is relevant and impactful to your readers. For example, if your wider audience is Gen Z, video content may be the way to go.

When creating content, ask yourself: will this post add value, or am I trying to reach a quota? If your answer is the latter, you may need to revise your Facebook content marketing strategy.

Consider your post timing, too.

In the past, mid-morning posts drove the most engagement, as people often use the app on their commutes to school or work. However, posting during the early morning hours has now taken the lead.

Post timing also varies by industry, so find the best time to reach your customer base.

6. Create An Incentive For Following Your Facebook Page

Deals and discounts play a significant role in consumers’ purchasing decisions.

Nearly three-quarters (74%) of Americans say offers are a top factor when deciding where and what to buy online. Deals are so important that 48% of Americans said they will avoid brands that do not provide offers.

Your Facebook Page enables your business to promote offers for free.

These offers can be:

Percentage-off.

Dollar-off.

Free product or service.

Free shipping.

Custom offer of your choice.

Create an offer that is unique for your Facebook followers. This incentivizes them to follow you and engage with your posts.

Respond To Customer Feedback

One of the most fundamental Facebook marketing tips (and digital marketing tips in general) is to respond to all customer feedback whenever possible.

This includes any time customers reach out via Facebook Messenger, during a Facebook Live, when they leave a review on your Facebook Page, or when they reply to your Facebook Stories.

Being proactive with your responses, whether the customer leaves negative or positive feedback, shows your brand cares about its customers.

Your response time matters, too.

According to ReviewTrackers, 53% of customers expect businesses to respond to negative reviews within a week, but 1 in 3 expect a response within 3 days or less.

Ensure you have a reputation management strategy and team in place to triage responses. Set standards and expectations with your team when it comes to reviewing responses.

Creating response templates is a good way to quickly and efficiently respond to customer reviews across multiple platforms.

7. Use Every Character In Your Page’s Description

Your Facebook page allows you 255 characters to describe your business.

Use every character possible to share what you do, what you sell, and why it matters. Use original content relevant to your business when drafting your description.

You’ll also want to add complete information for your:

Your business contact details (phone number, address, and email).

Business categories.

Website.

Social media accounts.

Hours.

Price range.

8. Add A CTA

Allow your customers to quickly perform the call to action (CTA) of your choice.

This button appears beneath your cover image and to the right of your profile image. You can choose from a variety of CTA options, including:

Follow.

View gift card.

Start order.

Book now.

Call now.

Contact us.

Send message.

Send email.

Learn more.

And more.

For example, a restaurant brand would benefit from adding a Start order CTA.

This eliminates friction in the consumer’s path to purchase, allowing them to start the order right from your Facebook Page, rather than navigating to your website or a third-party food delivery app.

Keep a pulse on your engagement metrics to see if the CTA you’ve selected is driving measurable results. If it’s not, consider adding a different CTA to see if your audience engages better with alternative messaging.

Facebook Insights offer a wealth of information from likes, story reach, actions on the page, post engagement rates, how different types of content are performing, and much more.

Check these insights often to better guide your Facebook marketing strategy.

Concluding Thoughts

As you can see, updating and optimizing your Facebook Page doesn’t take much effort.

Instead, it requires continuously keeping up with your social media marketing strategy and leveraging the tools and features available to you.

Following these Facebook marketing tips is a good place to start.

To keep up with Facebook’s evolving functionality, do a quick audit every quarter to see what’s new and available to you.

More resources: 

Featured Image: Kaspars Grinvalds/Shutterstock

How To See Who Is Stalking Your Facebook Profile

They say curiosity killed the cat, but sometimes you want to find out who’s been looking at your Facebook profile, photos, posts, and personal info. Want to know how to see who is stalking your Facebook profile? We’ll show you how to see who might have looked at your profile the most out of your Facebook friends.

How to See Who Is Stalking Your Facebook Profile on the Web

Although Facebook does allow you to see all your likes, you can’t actually see who’s been looking at your profile, or what they’ve been looking at. You might come across apps or sites claiming that they can show you this information, but there’s no way for them to do this. However, there are some steps you can take to find out who might be looking at your profile the most.

Table of Contents

See Who Interacts With Your Posts the Most

Find Your Top Viewers Using Your Profile’s Source Code

You can supposedly use your profile’s source code to check out who is stalking your Facebook profile, though take this with a pinch of salt as it hasn’t been confirmed these are the people actually visiting your profile.

Sign into Facebook in your browser.

Press

Control + F

on your PC (or

Command + F

on your Mac) to open the search bar.

Type

buddy_id

into the search bar.

In the results, you should see a list of user IDs prefaced by

buddy_id

.

The names on this list may well be those who look at your profile the most, but don’t take this too seriously — it’s also possible that these are simply the people you’ve interacted most with on Facebook recently.

How to See Who Is Stalking Your Facebook Profile with Tracking Links

You could consider using tracking links to log your friends’ IP addresses. This won’t work if all your friends live in your hometown as you won’t get people’s names, just their IP addresses and general locations.

Copy the site URL.

You’ll see a popup saying “

This action requires your consent.

” Select “

I agree and create a URL.

Copy or take a note of the

Access Link

, which will enable you to track your results.

Be patient and give it some time before visiting the Access Link.

By doing this a few times, you should get an idea of where the people viewing your posts most often are located, which may help you figure out which friends are stalking your Facebook profile.

Note: This won’t work if your friends are using a proxy or VPN.

What About Suggested Friends or Top Friends?

You might think that you can figure out how to see who is stalking your Facebook profile by looking at your list of top friends or suggested friends. Unfortunately, the People You May Know list isn’t based on people who have viewed your profile. Instead, it’s based on mutual friends in common, your networks, activity, any groups you’re a member of, and so on.

How to See Who Is Stalking Your Facebook Profile on the App (iOS/Android)

Things aren’t any different over on the Facebook app for iOS and Android devices either. There still isn’t a way to definitively see who’s stalking your Facebook profile, though this may be a feature that Facebook introduces one day in the future. One thing you can do on Facebook, though, is check if someone blocked you. Or you could always consider switching to one of the best social media alternatives, some of which will allow you to see who’s looking at your profile.

As you can see, if you’re wondering how to see who is stalking your Facebook profile, there’s no one solid answer or solution. Make sure you avoid any third-party apps or sites that promise they can provide you with this information — they could be fishing for your personal information or log in details, and they won’t actually be able to show you who’s stalking you on Facebook.

How To Optimize Windows 11 For Gaming

Microsoft claims that Windows 11 is the best Windows OS for gaming purposes. But many users still experience performance issues while gaming on their Windows 11 PCs. Some users face lag or crash issues. At the same time, some users experience issues with FPS.

If you’re also facing performance issues while gaming on your Windows 11 PC, you may need to make some changes to it and optimize it for gaming. To optimize your Windows 11 PC for better gaming performance, check this guide, as it explains everything in detail. So read ahead and optimize your Windows 11 PC for a beast-level performance.

Is Windows 11 Suited for Gaming?

Yes, Windows 11 is suited for gaming, as it comes with many gaming-centric features, such as Xbox Game Bar, Game Mode, AutoHDR, DirectStorage, and more. But the gaming performance not only depends on how good Windows 11 can handle it.

It also depends on your system’s hardware. If you have a system with SSD storage, a high-end graphics card, and the latest processor, you may rarely face issues while gaming on your Windows 11 PC.

But exceptions are always there. In some reports, it’s found that Windows 11 beats Windows 10 in most tests, except a few. For example, a report revealed that the latest Windows 11 got slightly lower results when evaluating frames per second (FPS) performance while playing some set of video games. Otherwise, it scored better than Windows 10.

Optimize Your Windows 11 PC for Gaming

There isn’t any step-by-step formula for improving the system’s gaming performance. You need to try some tips to optimize your Windows 11 PC for gaming. We’ve mentioned all those useful tips below. Apply them and make your PC capable of running games smoothly:

1. Turn On Game Mode

The latest Windows 11 has a feature called Game Mode that automatically allocates the majority of your system’s GPU and CPU resources to the game you’re playing to improve the performance.

So enable Game Mode on your Windows 11 PC and play games seamlessly. You can do so by following the below steps:

1. Open the Settings app with the Windows + I shortcut and go to the Gaming section from the left pane.

2. Let the Game Use Primary GPU

Another thing you should do before launching a game on your Windows 11 PC or laptop is to allow it to use your system’s primary graphics card or GPU for higher performance. We’ve explained the process of doing the same in the below-mentioned steps:

1. Press the Windows + I keyboard shortcut to open the Settings app and move to the Gaming section.

4. Select the High Performance option from the GPU Preferences menu and close the window.

To get the best gaming performance, it’s necessary to keep the system’s graphics drivers updated. This is because bugs & glitches in the graphics adapters can also cause performance issues.

So update your system’s graphic adapters and keep the gaming performance top-notch. You can follow the below-listed prompts to update your Windows system’s graphics drivers:

1. Open Run using the Windows + R shortcut and type chúng tôi in the search box.

4. Wait for the OS to search for the newest version of the selected graphics adapter and install it.

4. Increase Your System’s C Drive

Another way to enhance your Windows 11 PC’s gaming performance is to increase the system’s C drive. You can do so by allocating the unallocated space to the C drive. So, follow the listed steps to increase your system’s C drive:

1. Hit the Windows key to open the Windows Search Box and type Disk management tool in it.

2. Select the Create and format hard disk partitions from the Best match section to open it.

5. Enter the amount to extend the volume in the text field after selecting the available space.

5. Enable Auto HDR

The new Windows 11 comes with Auto HDR support that lets you play and view all the outdated games at their best with HDR on your HDR-supported display. Thus, we suggest you enable Auto HDR on your Windows 11 PC and enhance your game viewing experience.

You can follow the below instructions to enable Auto HDR support on your Windows 11 PC:

1. Launch the Settings app on your system and navigate to the Display section of it.

6. Turn On the High Performance Mode

One of the ways to enhance your Windows 11 PC’s gaming performance is by enabling the High performance mode on it. It can be enabled in the Control Panel utility of your system. We’ve mentioned the process to turn on the High-performance mode in Windows 11 below:

1. Open the Control Panel utility on your Windows system and go to the System and Security section.

3. Choose the High performance radio button and name your new power plan in the Plan name: text field.

Thus, it’s always better to keep the automatic Windows updates disabled on the system. If you haven’t disabled them, follow the listed steps to halt automatic Windows updates:

1. Open the Settings app on your PC and move to its Windows Update section from the left.

8. Configure Your GPU Software

Most Windows 11 PCs come with AMD or Nvidia graphics cards. The best part about these graphics cards is that their performance’s can be customized using their dedicated software.

Below we’ve mentioned some tweaks that you can make in your graphics card’s software to optimize it for better performance gaming:

Nvidia Users

1. Launch the NVIDIA Control Panel app on your PC and select Manage 3D settings from the left pane.

2. Set the Power management mode dropdown menu to the Prefer maximum performance option.

3. Change the Max Frame Rate dropdown menu to the actual refresh rate of your current monitor.

AMD Users

3. Enable the Radeon Boost and Radeon Anti-Lag toggles to enhance gaming performance.

9. Turn Off Enhance Pointer Precision

There’s a feature in Windows 11 called Enhance Pointer Precision that speeds up or slows down your mouse’s cursor speed based on how fast you drag your mouse. This function doesn’t affect gaming performance. But it does affect the gaming experience. 

So, we suggest you turn off Enhance Pointer Precision on your Windows 11 PC by following the below steps:

2. Choose the Devices and Printers option on the same screen and expand the Mouse section.

4. Move to the Pointers Options tab and uncheck the Enhance pointer precision checkbox.

10. Disable Memory Integrity

Memory Integrity is a security feature that prevents viruses and malware attacks from injecting malicious codes into your system. Keeping this function enabled is essential, but it consumes a lot of the system’s resources to work.

Due to this reason, we suggest you disable the Memory Integrity feature on your Windows 11 PC to optimize it for next-level performance. Follow the below steps and disable it:

1. Open the Windows Security app on your PC and select Device security from the left menu.

3. Lastly, disable the toggle next to the Memory integrity option to switch it off.

11. Turn Off Virtualization

Windows 11 integrates a virtualization functionality that lets you run different OSs, like Android, Linux, etc., on your Windows 11 PC. No doubt, it’s a useful feature. But in some cases, it’s found that keeping it enabled can ruin the system’s performance, as it consumes enormous resources.

Considering this, disable the virtualization functionality on your PC. Here are the steps to disable this function:

1. Open the Settings app on your Windows 11 PC and select the Apps option from the left navigation pane.

2. Expand the Optional features section and then choose the More Windows features option.

3. Search for Virtual Machine Platform in the Windows Features popup and untick the box next to it.

12. Turn On Hardware-Accelerated GPU Scheduling

Hardware-accelerated GPU scheduling is a gaming-centric feature in Windows 11 that lowers latency by processing high-priority tasks through a dedicated GPU-based scheduling processor, which automatically reduces the load from the CPU and improves gaming performance.

In that case, enable the Hardware-Accelerated GPU Scheduling option on your Windows 11 PC. You can do so by trying the below steps:

1. Open the Settings app on your PC and head to the Gaming section from the left menu.

2. Select Graphics in the Related settings section and expand the Advanced graphic settings section.

3. Turn on the Hardware-accelerated GPU scheduling toggle.

13. Enable Variable Refresh Rate

Windows 11’s Gaming settings have a Variable refresh rate option which improves the refresh rate and prevents the screen from tearing while playing games. As this is a game-centric feature and aims to improve gaming performance, we suggest you enable it on your Windows 11 PC.

You can follow the below-mentioned prompts to enable Variable refresh rate on your system:

1. Follow Steps 1 – 2 in Tip 12 to move to Advanced graphic settings of the Settings app.

2. Expand the Advanced graphic settings section and enable the Variable refresh rate toggle.

14. Disable Non-Gaming & Unnecessary Startup Apps

Another way to optimize the system’s gaming performance is disabling unnecessary programs from booting at the system’s startup. This will help you save your system’s resources, and your games will use those resources to provide an enhanced gaming experience.

So disable unnecessary startup apps and programs on your PC by following the below steps:

2. In the Startup window, search for the program that you don’t want to get started at the boot.

3. Lastly, disable the toggles next to those programs and apps and restart your Windows system.

15. Disable Record What Happened

Windows 11 comes with a Record what happened feature that lets you record your game moments in a video with a shortcut. When you keep the Record what happened feature enabled, it keeps running in the background and consumes resources, which affects the performance.

Due to this, we suggest you keep the Record what happened option disabled on your Windows 11 PC. You can check the below-mentioned steps to know whether it’s disabled or not:

1. Go to the Settings section of your Windows 11 PC and proceed to the Gaming section.

16. Enable Optimizations for Windowed Games

Enabling the Optimizations for windowed games option on your Windows 11 PC could also enhance its gaming performance. This function reduces latency and uses a flip presentation model to optimize DirectX 10’s and DirectX 11’s games’ performance.

So, try enabling Optimizations for windowed games on your Windows 11 PC by following the below steps:

1. Launch the Settings app on your PC or laptop and proceed to the Display section of it.

2. Choose the Graphics option in the Related settings section to open the Graphics settings.

3. Turn on the toggle next to Optimizations for windowed games under System-wide settings.

FAQs

How Do I Optimize Windows 11 for Gaming?

You can try enabling Hardware-accelerated GPU scheduling on your system to optimize it for gaming.

Is Windows 11 better optimized for gaming?

Microsoft claims that Windows 11 is optimized for gaming, as it has many gaming-centric features. But you still need to make some tweaks to your Windows 11 PC to fully optimize it.

Is Windows 11 Slower for Gaming?

No, the latest Windows 11 isn’t slower for gaming. But it’s found that some of its built-in features, like Virtualization Based Security (VBS), could drop the gaming performance by 10%.

Which Windows 11 Is the Best for Gaming?

Windows 11 Pro & Home version is the best for gaming, as it has many enhanced gaming functions.

How Do I Enable 120Hz on Windows 11?

Follow the below-mentioned instructions to enable 120Hz on your Windows 11 PC or laptop:

1. Launch the Settings app on your Windows 11 system and go to the Display section of it.

3. In the end, set the Choose a refresh rate dropdown to 120 Hz and restart your system.

Play Games Smoothly

Windows 11 is undoubtedly good for gaming. But it could be best at it if you make some tweaks to it. Therefore, in this guide, we shared some tips or tweaks that you can apply to optimize your Windows 11 PC for gaming.

So, we hope this guide helped you make your Windows 11 system a better place for playing all kinds of games without any lag, FPS drop, and other issues.

Bringing Facebook Fans To Your Business

Incorporate Email Marketing

It is already established in the online marketing world that Facebook can promote a brand faster than email marketing. When a user likes your page, it will appear on his or her friends’ News Feed. But what they didn’t know is that email marketing is one way to keep a constant and troll-free communication with their customers. It also strengthens relationship between the brand and the customers. Include social links in all your emails or send a monthly newsletter to promote your page.

Give Your News Fans Some Perks Start Word-of-Mouth Contests

Aside from incentives, you can also offer giveaways to your fans to increase engagement, promote your page farther, and expand your fan base. But if you’re in a budget constraint, look for partners who are willing to sponsor your contest in exchange of additional exposure for their brand. It could be as simple as “Why you should win our price?” and then ask them to mention you and your partner’s brand on their wall. That way, your fans will spread the word for you.

Just bear in mind the Facebook’s Terms of Service about contests. To give you an idea, working with a representative can let you do more on the network. However, you can only talk to a representative if you’re spending five figures on Facebook Ads already.

Turn Buyers Into Facebook Fans

You can also include your Facebook marketing campaign into your online shop. It’ll be easier to ask your buyers to like your page because they are already fans of your products. When a user purchases something on your website, add a Facebook Like Box on your Thank You or confirmation page. You can also announce contests that will require your customers to like your page first. Again, just be mindful of the ToS.

Gaining more Facebook fans can give you better revenue stream. You just have to know how you can invite and keep them on your page. If done right, your fan base will become your consumer base.

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