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How To Increase The Quality of A JPEG Image Because There Are Some Images That Deserve A Second Chance How To Increase JPEG Quality Quickly – 1. Increasing JPEG Quality With The Help of Inbuilt Windows 10 Tools -Paint Can Help You Increase JPEG Quality

Start paint

Open an image whose JPEG quality you want to increase

Enter a lower image dimension

Save the file

-Use The Photos App

You needn’t install a bulky photo editing app, instead, you already have something right on your computer. Windows 10 has a decent Photos app with the help of which you can enhance the JPEG quality of an image. The process is simple and the steps for the same are mentioned below –

Go to the folder where the image is placed

2. Using Third-Party Tools To Improve JPEG Quality

It could be that until now you haven’t been able to achieve a quality that you desired. A third-party utility can help you increase JPEG quality. Here are two of the most popular utilities that can help you fix JPEG images –

– Use Stellar Repair for Photo To Increase JPEG

The first utility that can easily help you enhance the quality of a JPEG image is Stellar Repair for Photo. Here are the steps to enhance or fix the quality of a JPG or JPEG image using this tool –

Download Stellar Repair for Photo – Windows

Download and install Stellar Repair for Photo- Mac

4. You can even preview the image to check if the improvement is as per your desires

Note: The free version lets you preview and evaluate images.

Also Read: How to Repair PDF Files using Stellar Repair for PDF?

3. Improving JPEG Quality With The Help of Adobe Photoshop

Undoubtedly, Photoshop is a go-to application for photo editing, so much so that you might find it on almost every graphic designer’s system. Wait! Here is a notion that might have knocked on your brains – isn’t using Photoshop something that’ll require some skill? Yes, it does. We don’t negate that completely, however, for the purpose of enhancing JPEG quality, you might not need extensive expertise. Here is how you can increase JPEG quality using Photoshop

Check the box that says Enable Preserve Details 2.0 Upscale (you may have to check if this option is available in your Photoshop)

You can even preview the image

Wrapping Up:

Sometimes we put our heart and soul into an image. But, when the output quality is not up to the mark, we get disheartened and end up deleting the image. We hope that now you will be able to increase the quality of your JPEG images with ease. At least this will give your hard work a second chance to stay with you. For more such content, keep reading Tweak Library.

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How To Read A Jpeg Or Png Image In Pytorch?

PyTorch.

Import the required libraries. In all the following examples, the required Python libraries are torch and torchvision. Make sure you have already installed them.

import torch import torchvision from chúng tôi import read_image import torchvision.transforms as T

Read a JPEG or PNG image using image_read() function. Specify the full image path with image types (.jpg or .png). The output of this function is a torch tensor of size [image_channels, image_height, image_width].

img = read_image('butterfly.jpg')

Optionally, compute the different image properties, i.e., image type, image size, etc.

To display the image, first we convert the image tensor to a PIL image and then display the image.

img = T.ToPILImage()(img) import torch import torchvision from chúng tôi import read_image import torchvision.transforms as T # read a JPEG image img = read_image('butterfly.jpg') # display the image properties # check if input image is a PyTorch tensor print("Is image a PyTorch Tensor:", torch.is_tensor(img)) print("Type of Image:", type(img)) # size of the image print(img.size()) # convert the torch tensor to PIL image img = T.ToPILImage()(img) # display the image img.show() Output Image data:    tensor([[[146, 169, 191, ..., 71, 61, 53],       [140, 169, 192, ..., 75, 63, 53],       [126, 161, 186, ..., 85, 68, 58],       ...,       [ 33, 31, 30, ..., 218, 221, 223],       [ 30, 30, 31, ..., 216, 219, 224],       [ 41, 45, 52, ..., 218, 219, 220]],       [[130, 151, 170, ..., 47, 41, 35],       [124, 151, 171, ..., 52, 42, 36],       [110, 145, 168, ..., 61, 48, 39],       ...,       [ 29, 26, 25, ..., 197, 198, 200],       [ 25, 25, 26, ..., 195, 198, 200],       [ 20, 25, 33, ..., 200, 201, 202]],       [[ 79, 101, 123, ..., 21, 17, 13],       [ 73, 101, 126, ..., 21, 13, 10],       [ 61, 96, 122, ..., 23, 11, 6],       ...,       [ 20, 20, 19, ..., 166, 167, 169],       [ 19, 19, 20, ..., 164, 167, 172],       [ 25, 27, 29, ..., 164, 165, 166]]], dtype=torch.uint8) Is image a PyTorch Tensor: True Type of Image: import torchvision # read a png image img = torchvision.io.read_image('elephant.png') # display the properties of image print(img.size()) print(type(img)) # display the png image # convert the image tensor to PIL image img = torchvision.transforms.ToPILImage()(img) # display the PIL image img.show() Output Image data:    tensor([[[ 14, 13, 11, ..., 22, 21, 13],       [ 13, 12, 9, ..., 24, 27, 21],       [ 12, 10, 7, ..., 26, 33, 32],       ...,       [ 54, 15, 25, ..., 39, 76, 111],       [ 79, 29, 32, ..., 38, 61, 84],       [112, 60, 60, ..., 23, 47, 72]],

      [[ 14, 13, 11, ..., 11, 11, 5],       [ 13, 12, 9, ..., 14, 17, 13],       [ 12, 10, 7, ..., 15, 23, 23],       ...,       [ 38, 0, 9, ..., 25, 62, 97],       [ 58, 8, 9, ..., 28, 50, 70],       [ 91, 39, 37, ..., 13, 36, 58]],

      [[ 12, 11, 9, ..., 15, 12, 2],       11, 10, 7, ..., 15, 16, 10],       [ 10, 8, 5, ..., 13, 21, 18],       ...,       [ 38, 0, 9, ..., 24, 61, 96],       [ 65, 15, 15, ..., 27, 48, 67],       [ 98, 46, 43, ..., 12, 34, 55]]], dtype=torch.uint8) Is image a PyTorch Tensor: True torch.Size([3, 466, 700])

How To Get The Opacity Of Image Object Using Fabricjs?

In this tutorial, we are going to learn how to get the opacity of Image using FabricJS. We can create an Image object by creating an instance of fabric.Image. Since it is one of the basic elements of FabricJS, we can also easily customize it by applying properties like angle, opacity etc. In order to get the opacity of Image, we use the getObjectOpacity method.

Syntax getObjectOpacity(): Number Using the getObjectOpacity method Example

Let’s see a code example to see the logged output when the getObjectOpacity method is used. In this case, the default opacity will be displayed in the console which is 1.

You can open console from dev tools and see that the logged value is being displayed

in

the console

var

canvas

=

new

fabric

.

Canvas

(

“canvas”

)

;

canvas

.

setWidth

(

document

.

body

.

scrollWidth

)

;

canvas

.

setHeight

(

250

)

;

var

imageElement

=

document

.

getElementById

(

“img1”

)

;

var

image

=

new

fabric

.

Image

(

imageElement

,

{

top

:

50

,

left

:

110

,

}

)

;

canvas

.

add

(

image

)

;

console

.

log

(

“The opacity is: “

,

image

.

getObjectOpacity

(

)

)

;

Using the getObjectOpacity method and passing the opacity property Example

Let’s see a code example to see the logged output when the getObjectOpacity method is used in conjunction with the opacity property. In this case, the opacity of the image object has been assigned a value of 0.7 and hence the logged output will be 0.7.

You can open console from dev tools and see that the opacity value is being displayed

in

the console

var

canvas

=

new

fabric

.

Canvas

(

“canvas”

)

;

canvas

.

setWidth

(

document

.

body

.

scrollWidth

)

;

canvas

.

setHeight

(

250

)

;

var

imageElement

=

document

.

getElementById

(

“img1”

)

;

var

image

=

new

fabric

.

Image

(

imageElement

,

{

top

:

50

,

left

:

110

,

opacity

:

0.7

,

}

)

;

canvas

.

add

(

image

)

;

console

.

log

(

“The opacity is: “

,

image

.

getObjectOpacity

(

)

)

;

How To Change The Aspect Ratio Of An Image In Photoshop

Preparing your images for print may require you to learn how to change the aspect ratio. In Photoshop, you can use the crop tool to resize your images to the exact specifications you need. This enables you to easily fit your images into the frame you have chosen, as the crop tool will help you change the aspect ratio in a few simple steps.

To change the aspect ratio of an image in Photoshop, select the Crop Tool (C) and set the Crop Preset to “Ratio.” Next, type in the desired ratio values in the upper setting bar to change the ratio of the crop overlay. Once positioned, press the checkmark to crop and update the aspect ratio.

Rather than struggling with the ruler tool and trying to resize your images using millimeters, inches, or pixels, the aspect ratio allows you to correct the image’s dimensions. This method is also used when you want to remove unwanted elements to focus on the focal point of your image.

So let’s start by learning the ratio feature of the crop tool!

How To Change The Aspect Ratio In Photoshop

In this section, I will explain how you can set a specific aspect ratio for an image of any size. For this tutorial, I will be using the 16:9 aspect ratio. Depending on the current dimensions of your image, you may lose some of the background or foreground. However, you will have a correctly sized image for print or an image focusing on the right objects.

Step 1: Access The Crop Tool

To start, simply select the crop tool. You can find it on your toolbar on the left-hand side of your Photoshop screen. Alternatively, you can simply press C on your keyboard. 

Once the crop tool has been selected, your previous settings used when using this tool will be applied. This will need to be changed to match the aspect ratio we want to use, which in this case is 16:9.

Step 2: Change The Crop Preset To “Ratio”

The next step is to select the drop-down menu directly next to the crop tool icon on the top options bar. Changing the settings to “Ratio” allows you to set your image to any aspect ratio, which is great for printing images for specific frame sizes.

Here you will notice the previous crop settings are still selected. In this case, the “4 x 5 in 300 PPI” option is still selected.

Next, select “Ratio” at the top of the drop-down menu, as this will enable you to choose a ratio as desired. For our example, you will now type in “16” and “9” to the two blocks to the right of the drop-down menu.

Your image will now have the crop block based on your set ratio. You can move this block to make sure you keep the relevant parts of your image and crop the edges outside of the block as usual.  Simply use the navigation arrows on your keyboard to move the block around the image, and hit enter to crop.

Can You Change The Aspect Ratio Without Cropping?

Changing the aspect ratio may crop out parts of the image you wish to keep. This is especially true if you are using this feature to resize an image for print.

Unfortunately, if your image was not originally the aspect ratio that you require, you will likely need to crop certain elements of the image.

If you want to avoid cropping elements out of your image, there are two tricks you can use to manipulate the image. Unfortunately, one method will lead to some distortion, so it may not look aesthetically pleasing if you try to save too much of the image. 

The first method is done by reducing the image size to fit inside the new aspect ratio before slightly stretching the sides of the image to reach the aspect ratio.

To stretch the image, make sure the “Delete Cropped Pixels” box is unticked after choosing your ratio and press enter or the checkmark in the options bar to finish the crop.

Next, select the image option on the menu bar and select “Canvas Size.” To use a shortcut press Control + Alt + C (Windows) or Command + Option + C (Mac).

Increase the canvas size in the width and height boxes, but be sure to keep them in multiples of the aspect ratio you have chosen. The width should be related to the first number of the aspect ratio, and the height is the second number.

Then simply drag the sides of the image to the end of the canvas. It will stretch your image slightly, so be aware of the distortion.

If you prefer not to stretch the image, increase the canvas size in line with your chosen aspect ratio before decreasing the image size to fit your canvas. Then simply create a white background around the image.

How To Save An Aspect Ratio As A Crop Preset 

If you have a specific aspect ratio you want to use for multiple images, you can save your chosen aspect ratio as a preset. This will enable you to easily select this chosen aspect ratio from the drop-down menu. 

Start by following the steps to change the aspect ratio, and once you have entered your chosen aspect ratio into the blocks, select the drop-down menu again and choose the “New Crop Preset” option. 

A box will appear where you can enter a name for your new preset. In this case, I have chosen “My Aspect Ratio.”

Your preset will remain in the drop-down list until you choose to delete it. You can also add as many presets as you need.

Following these steps enables you to easily crop and resize your images to the correct dimensions for any frame size. This means you won’t have to worry about printing photographs that don’t fit your frames anymore. Try out the extra tips to avoid losing too much of your image, but be careful not to distort it too much.

Now, this tutorial covered how to crop the entire canvas, but what if you want to only crop a single layer? Luckily you can learn how here!

Happy Cropping!

How Are Emeritus Courses Designed & Why It’S The Mark Of Quality

blog / Learning with Emeritus How Emeritus Courses are Designed and Why It’s the Mark of Quality

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Emeritus courses have an 80% completion rate. Surprised? So are most people, since the average completion rate for online courses globally is as low as 13%. This begs the question, what about our courses keeps learners so engaged till the end? We’re letting the cat out of the bag here. Discover how our courses are designed that sets it apart.

Step #1: Identifying the Right Courses to Build

  – Lisa Brem, Director of Design at Emeritus

The idea is to identify a knowledge gap in the market and come up with a program to bridge this. For instance, by 2025, it is expected that the time spent by humans and machines on current tasks will be equal. This will result in 97 million new roles for machine learning experts as the division of labor between humans, machines, and algorithms grows. Naturally, the world needs a workforce educated in machine learning. Thus, we have a wide range of Emeritus courses for machine learning and artificial intelligence as part of our offerings.

– Debajeet Das, Regional Director of the Product Team

So the idea for a new Emeritus course could come from anywhere as long as it is a great idea that has the potential to create impact. In fact, even faculty members who work closely with the product team to build courses make recommendations. The dialogue with faculty members about course ideas sometimes opens up avenues that were not considered before. The entire process of starting a new course is both organic and symbiotic for the world class universities we are partnering with.

Step #2: Determining the Type and Format for the Course

Once the subject is decided, the next step is to select its format. Moreover, the format must compliment the subject and suit the online learning aspect of Emeritus courses. Director of Design, Brem, sorted course formats into five categories:

Step #3: Building the course content

“Once we start working with faculty, we integrate insights from these three pillars for a unique learning experience: the human element, applied learning, and collaboration between faculty and instructional designers,” says Brem.

The Backward Design Methodology

  -Karen Mahon, Director of Design at Emeritus

“We identify the inputs required for the learning outcomes we have identified. This design method is effective in developing instruction for learners of all ages. Using BWD, we craft unique, interactive learning experiences that include a combination of assessments, hands-on activities, skill applications, and more,” explains Mahon.

3.1 Human Element

The “human element” of any Emeritus course entails the style and passions of course leaders. Learners receive information in small bite-sized nuggets that are easier to digest. Moreover, they receive personalized feedback to help them understand the course material and self-evaluate. Many learners have full-time jobs and personal commitments. The hybrid asynchronous/synchronous structure is made for such busy students, who learn mostly from recorded materials and attend live lectures when they can. Learning happens along side community building with their peers because networking is one of the outcomes of all Emeritus courses.

3.2 Applied Learning

“Applied learning” is a commitment that the students will be able to apply what they learn in an Emeritus course. It is the process of giving learners engaging assignments that facilitates them to understand the course material; it is a prioritization of practical application over memorizing for academic success. So, learners receive playbooks and practice simulations of real professional events that they are likely to encounter in their careers. It ensures that learners know how to handle these situations with real-life examples and case studies while also hearing industry perspectives.

3.3 Collaboration

Collaboration delivers the important content at the core of each course. Emeritus partners with the upper echelon academic minds and drives best practices in instructional design to build unique and usable courses. In fact, these Emeritus courses include engaging videos with high production value purely to make the learning experience smoother. This includes a learner-centric UX including a 24-hour live support and badges for high achievers.

Brem sums it up beautifully by saying “In the 25 weeks that follow, we focus on crafting a course that adds value to a learner’s professional life by aligning their learning goals with all the elements in the course.”

Step 4: Quality Matters

The success of the designing process for an Emeritus course does not end with designing a course. There are rigorous checks in place to ensure that the quality of education imparted to learners is top-notch. To ensure that there is no compromise in quality, all Emeritus online courses follow Quality Matters rubrics and standards. This, in turn, provides a certification of quality that ensures all courses deliver what they promise to learners — well-conceived, well-designed, well-presented courses and programs.

Lisa Brem spoke further about the rigorous quality standards required by Quality Matters to help learners upskill or reskill. “Quality Matters is a global organization that focuses on providing quality standards for online and innovative digital teaching and learning environments,” she says.

Now that you know how Emeritus courses are designed, you must be wondering how to choose the right course for you. So, find an Emeritus course that fits your learning and upskilling needs today.

By Anwesha Barari

Write to [email protected] for content collaborations.

How To Increase Social Media Engagement: A Guide For Marketers

You should be treating social media engagement like a dinner party, welcoming people and encouraging conversation between the host and the guests.

For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market.

It’s not just about looking popular: it’s about making meaningful connections with current and future customers, which will serve to boost your brand (and ROI) both on and offline.

Read on for the ultimate guide to building, managing, and measuring social media engagement and all its business benefits.

Bonus: Use our free engagement rate calculator to find out your engagement rate 4 ways fast. Calculate it on a post-by-post basis or for an entire campaign — for any social network.

What is social media engagement?

Of course you want to rack up your followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one.

As a business, it’s quality, not just quantity, that you should be striving for.

Imagine you threw a party, and tons of people showed up, but they all just sat there silently. No small talk, no dancing, no conversations, no questionable drinking games. Was the party really a success? The RSVP list looks good, sure, but did your guests have fun? Do they like your dip?

Activity and engagement is crucial for every social platform to build a positive brand experience, and develop meaningful relationships with new and potential future customers.

Social media engagement is measured by a range of metrics that could include the following:

Shares or retweets

Comments

Likes

Followers and audience growth

Mentions (either tagged or untagged)

Using branded hashtags

Basically, social media engagement is growing anytime someone interacts with your account and can be calculated in a variety of ways. Check out our complete list of social media metrics, and how to track them, here.

How to increase social media engagement

While you could just cross your fingers and hope that your followers just start spontaneously getting chatty, chances are, they may need a little encouragement.

Luckily, there are plenty of tricks of the trade to boost that engagement and get this virtual party bumpin’.

First, analyze your engagement

It’s hard to measure your growth if you don’t know where you’re starting from.

Then make sure to keep tracking regularly so that you catch jumps or dips in engagement that can give you valuable clues about what’s working (or, just as importantly, what’s not).

These tools for social media analytics can help you save time getting started.

Select your strategy

Of course, there’s no one-size-fits-all solution. Since every company’s business goals are different, every company’s social media strategy will be too.

Domino’s Pizza and Tiffany and Co. are going to have very different motivations for their engagement, and that will drive the content they put out there.

Domino’s is trying to create a young, fun, and weird brand voice, while Tiffany aims to educate about its rich design history: their tweets are both engaging in their own ways.

(Source: Dominos Twitter, Tiffany and Co Twitter) 

Depending on what suits your brand and what your business has to offer, your social media engagement goals might include:

Changing public perception of your brand

Collecting feedback about new products

Know your audience

It’s hard to get people engaged if you don’t actually know who you’re talking to.

The sort of language, tone, and resources that resonate are likely going to be different for a skateboarding company versus a gardening supply shop. (Save for any gnarly grinding grannies out there.)

Check out our guide to conducting audience research to learn everything you need to know about your target market.

Knowing your audience will also help you determine:

What social media sites to be on

When to publish

Type of content

Brand voice

Create and share valuable content

Now that you know who is following you and why you want to reach them you’re ready for the important third ‘W’: what the heck do I tell them.

Content that is helpful to the audience, that addresses their needs and pain points, is critical. Think “conversation” not “broadcast.”

If you’re just talking about how great your brand is, or what you have for sale, it’s going to be harder to connect.

For a t-shirt company, posting pics of your latest design will only get you so far; posting fashion tips for how to dress up a t-shirt to wear to a wedding, on the other hand, is offering unique service and wisdom to help your fans out. (And daring your followers to share their own “wedding tee stories”? Even better.)

In this Sephora post, the cosmetics company didn’t just brag about their mask selection, they made a game of asking their followers to choose their faves with a #wouldyourather tag.

Time for a little game! #WouldYouRather use a clay or gel mask during the hot, summer months? Comment 👇Clay masks:…

Posted by SEPHORA on Thursday, June 25, 2023

In terms of format, it’s helpful to understand which kind of content is best for each platform: artful images for Instagram, longer text posts or videos for Facebook, and so on.

That being said, don’t be afraid to get creative with these post ideas:

Contests

Asking questions

Polls

Encouraging your audience to ask you questions (try an “Ask Me Anything” session)

Test their knowledge

Media upload contests

Animated gifs

Spotlighting customers

Custom stickers or filters for Instagram Stories

Overall, the best way to figure out what content is working is to watch and learn. Be a content scientist (another hat, cute!). Experiment, observe the reaction, tweak and repeat.

Stay topical

Not sure what to chat about on any given day? Just join a conversation that’s already happening. Commenting on current events and trends in a way that ties in your brand is an opportunity to instantly connect with an audience in a timely way.

Trending pop culture (remember the spring of Tiger King?), big sporting events, holidays, or viral memes can all be great excuses for a post.

— Charmin (@Charmin) February 24, 2013

Keep the conversation flowing

Some may think of conversation as an art, but in some ways, it’s really more of a sport: volleying attention and questions back and forth.

Online, you need that give and take, too. It’s important for brands to practice both reactive engagement and proactive engagement.

When you’re proactive, you’re the one sparking conversation with people who may be talking about you, but haven’t necessarily sent messages to you directly. Maybe they’ve mentioned you with a misspelled brand name (“I love La Croy!”), or a common, unofficial nickname (“can i pls marry a McD’s breakfast sandwich”). Either way, this is an opportunity to reach out and say hey.

If HBO has a search on for both #GameofThrones and #GameofThornes, they’ll be able to catch chatter even from fans (or, ahem, global media conglomerates) who are too excited to spell check.

Who would you choose as a roommate?

• Tyrion, but he never pays rent

• Jamie, but Cersei has a spare key

• Hodor, but he never closes the bathroom door

• Jon Snow, but he knows everything #GameOfThornes

— Disney+ Hotstar Premium (@DisneyPlusHSP) March 17, 2023

To track those indirect mentions, just set up search streams on your Hootsuite dashboard so you don’t miss a chance to keep the conversation going.

Show your human sign

It’s way more tempting to engage with a brand when you think there’s a real person on the other end. And there is! (…Right?) So don’t hide it.

A lot of brands encourage their social team to personally sign-off on their posts. If you’re particularly charming, you may even find yourself with a cult following, like the security guard at The Cowboy Museum who signs each of his posts “Thanks, Tim.” (PS: Watch the episode of Fridge-Worthy dedicated to Tim here.)

But beyond names, there are lots of ways to get personal:

Acknowledge and answer questions

Show the people behind the brand in photos or videos

Keep response times speedy

With Hootsuite’s Saved Replies function, you can pre-compose responses to common queries. When an FAQ comes your way, you’ll be at the ready with a thoughtful, informative response.

Okay, this might sound counter to the “show your human side” point above, but stay with me. A speedy response can lead to increased customer satisfaction, and save your team time so they can provide even more support (and human touch) elsewhere.

But you don’t even have to write them yourself if you don’t want to. Answer enough questions of a similar type, and Hootsuite will suggest replies based on your previous responses (kind of like the Google suggested reply feature in G-Chat). Since they are based on your previous answers, you can rest assured that they’ll still sound human and on brand.

Schedule smarter

Posting frequently—one to three times a day, ideally—is important to keep your content fresh and active in the social streams. Posting at the right time each day is important too, so your sweet hedgehog meme doesn’t miss its chance for maximum audience exposure.

(Source: Screenshot of @RealWeddingsBC Hootsuite dashboard)

Try setting aside a block of time (either daily or weekly) to deal with creating and scheduling posts, and another regular time slot to deal with reactive and proactive responses. Then it’s done for the day and you can focus on the rest of your work (or laughing at other hedgehog memes).

A few other Hootsuite dashboard features can also help boost your productivity and ensure you stay on top of engagement:

Streams: Use streams in your dashboard to see all incoming messages from each social network in one place, instead of checking each social network separately.

Lists

: Create Twitter lists based on specific industries, events, or hashtags and set each one up in a stream for easy monitoring and proactive engagement.

Tags

: Use this feature to tag and track positive engagements so you can easily include them in your weekly or monthly reports.

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Think beyond the feed

Comments or shares are great, but these public shows of engagement aren’t the only way to see that your audience cares.

Private conversations, like direct messages or story interactions, are also powerful examples of an engaged audience, so make sure to treat them right (and track those numbers) too!

Have you ever seen that reality show Alone? They’re sent out to survive in the wild, but they get 10 tools of their choice to bring along.

Similarly, you don’t have to face the social media wilds without some help. In addition to your social dashboard (an essential, IMHO), here’s what you might want to pack in your survival kit.

Photo editing

Adobe Sparkmakes it easy to crop pictures to the exact specifications of different networks. You can also edit photos directly in the Hootsuite Compose and add text and filters to them.

Video editing

Video is extremely engaging—research suggests it generates 1,200% more shares than images or text. There are a million video editors out there, but Clips app for iPhone makes it super simple to slap together a few scenes and add music or text frames, all on your phone. (Funimate is really similar, but for Android users.)

GIFs

At this point, GIFs are essentially the international language of the internet. With Giphy, you can type in a keyword like ’excitement’ or ‘dog’ to access a huge library of animations to add some playfulness to any engagement.

Analytics

Hootsuite Insights is the best way to get a general overview of your engagement efforts. It even reports on specific keywords or topics. Brandwatch, meanwhile, offers in-depth reports that capture the entire social conversation around your brand and industry.

How to measure social engagement

Note: If you’re calculating your account’s total engagement, include information about all your posts (e.g total number of posts published, total number of likes, and so on). If you’re calculating the engagement rate of a specific campaign, only include the details of the posts that were part of the campaign.

Engagement rate calculator

Number of followers

Number of posts

Comments

Shares

Likes

Saves

DMs

Or, better yet, start a free 30-day Hootsuite trial to easily track the performance of all your social channels in one place (so you can replicate what works and get more engagement). Hootsuite Analytics collects your stats from Facebook, Instagram, Twitter, LinkedIn, and TikTok.

With Hootsuite Analytics, you can also:

Find out when your audience is online

Get personalized recommendations for your best times to post for each of your accounts

Easily view industry benchmarks and see how you compare to competitors

Start free 30-day trial

Frequently asked questions

Why is social media engagement important?

Engagement is a ranking signal on all social media platforms. If people engage with your content, the algorithm will see that content as interesting and valuable, and surface it to more users. This means that social media engagement can help you grow your social accounts and reach more people. 

What is a good social engagement rate?

Most social media marketing experts agree that anything between 1% and 5% can be considered a good engagement rate.

Why does social media engagement matter?

Social media engagement tells you how people respond to your content. These insights can help you refine your strategy to better match your target audience’s tastes, interests, and expectations. Taking social media engagement metrics into account when planning content is a great way to grow your account.

What are the three forms of social engagement? What are some social engagement examples?

Put your engagement strategy into action and save time while you’re at it by using Hootsuite to manage all your social channels from one dashboard. Try it free today.

Get Started

Do it better with Hootsuite, the all-in-one social media tool. Stay on top of things, grow, and beat the competition.

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