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Pinterest is not just a social network — it’s also a visual search engine and productivity tool. Find out how to use Pinterest for business.

Are you currently just using Pinterest to plan your dream vacation or find delicious-looking baked goods to try — or are you using Pinterest for business? If you aren’t doing the latter yet, it might be time to consider getting your brand on this visual platform.

Pinterest offers businesses of all sizes a unique way to market themselves — as a visual search engine, Pinterest is great for exposing new potential customers to your brand.

That’s because Pinners come to the platform for inspiration. They want to try new things, discover new ideas, find great recipes, and often, get inspired to make their next purchase.

This article will cover all the Pinterest marketing basics to get you started including:

What is Pinterest marketing?

How to use Pinterest for business

How to set up a Pinterest business account

Important lingo you should know that will help your Pinterest marketing strategy

How to use Pinterest with Hootsuite

Let’s get started.

Bonus: Download your free pack of 5 customizable Pinterest templates now. Save time and easily promote your brand with professional designs.

What is Pinterest marketing?

Pinterest marketing is a set of tactics that incorporate Pinterest into your business’s bigger social media marketing strategy to reach new audiences and grow awareness for your brands and products.

According to Pinterest Business, social media marketers turn to the platform to:

Reach a new audience and grow an online presence.

Drive more traffic to the business’s website or online store.

Encourage conversions like newsletter sign-ups, ticket sales or purchases.

In other words, using Pinterest for business can help your brand reach a lot of people and make money.

As of 2023, Pinterest is the 14th largest social network in the world with 459 million active users each month.

Source: The Global State of Digital 2023

In fact, 80% of weekly Pinners have discovered a new brand or product on Pinterest. And Pinterest statistics show that both the number of Pinners and boards created, is increasing year over year.

This platform can be particularly beneficial if your business targets the same demographic that loves and uses Pinterest. The platform has historically attracted women and people who want to shop or start a new project. As of 2023, it’s becoming increasingly more popular with men and Gen Z-ers.

Source: Pinterest Business

Pinterest is also popular among people looking for positive inspiration — it’s not the platform for FOMO or controversial back-and-forths.

Now that you know what Pinterest marketing is, time to move on to how you can market your business on Pinterest. Keep reading for 8 actionable tips.

How to use Pinterest for business: 8 tips and tricks

1. Create a Pinterest marketing strategy

Just as you would with any other social media channel, start by drawing out a social media strategy for Pinterest — don’t just jump right in.

Creating a Pinterest marketing strategy means:

Setting SMART goals (Specific, Measurable, Attainable, Relevant and Time-bound). On top of gaining a following on Pinterest, do you hope the platform will drive traffic to your website, increase sales for a specific product or drive sign-ups for an event?

Learning about the general Pinterest audience and the demographic that is most likely to use this channel.

Learning about your brand’s specific Pinterest target audience.

Considering what your competitors are doing on this social media platform.

Planning and incorporating on-brand content for Pinterest into your social media content calendar.

Once you’ve set a clear strategy, you can begin working toward your goals.

2. Pin engaging, captivating content

Pinterest is a visual platform, so effectively using it for business means producing high-quality, engaging visual content to share.

So, what makes a captivating Pin?

Vertical imagery. Data shows 82% of users browse Pinterest on mobile. Shoot for a 2:3 aspect ratio to avoid ending up with awkwardly cropped images.

Consider your image and video quality. You want to avoid pixelation, so aim for the highest quality image and video that Pinterest recommends.

Text overlay. Consider including a headline that reinforces your visual message.

Tasteful branding. If it makes sense for your brand and corresponds to your Pinterest marketing strategy, incorporate your logo in your Pins so your brand doesn’t get lost in the Repin shuffle.

Finally, be consistent! Consistent, daily Pinning is more effective than creating a board and filling it up at once. And Pinning regularly ensures your content will reach a wider audience.

Using Hootsuite to schedule Pins will help your brand stay on top of your content calendar. (Learn more about how to use Pinterest with Hootsuite below.)

3. Try different Pin formats

Pinterest is an image-sharing platform, but it’s not just about photos.

Mix it up! Pin a video encouraging Pinners to shop at your e-commerce store or try adding multiple photos to a Pin to create a carousel.

For example, Nike uses video to promote its products:

And carousels to show a variety of products in one Pin:

But even though 80% of Pinners discover a new brand or product on Pinterest, think beyond shopping and explicitly promoting your brand.

Pinners also come to the platform for inspiration, with 85% of Pinners saying they come to Pinterest to start a new project. Consider also posting how-to Pins or inspiration boards to provide your audience with fun and valuable content.

For example, Nespresso pins step-by-step content to engage Pinners with its brand:

4. Carefully plan your boards

As 97% of Pinterest searches are unbranded, your brand’s boards can help reach new Pinners interested in specific topics or learning specific things.

For example, Oreo’s boards include Pins with inspiration for upcoming seasonal holidays — like its Spooky Sweet Halloween board and Holidays with Oreo board — as well as recipe ideas, like its Oreo Cupcakes and Oreo Cookie Balls board.

5. Optimize your Pins for SEO

Pinterest is a search engine, so make sure your business’s Pins are easy to find in a search! Include keywords in your Pins’ descriptions, on boards and in hashtags.

Rich Pins, designed to pin new content from your business’s website while avoiding duplicate content will also boost your brand’s Pinterest SEO.

Find more SEO tips — and the top 100 Pinterest keywords— in this article.

People who have visited your website.

People who have engaged with your Pins.

People who have engaged with similar content on the platform.

A custom list, such as your newsletter subscribers.

7. Track the metrics

A successful Pinterest marketing strategy is data-driven. In other words, tracking, measuring and analyzing key Pinterest metrics and audience behavior helps social media managers see what content performs best and what content is a little less engaging.

We let you know which metrics you should be tracking and which tools you can use to monitor them here.

8. Promote your Pinterest profile

Finally, make sure your loyal followers from other platforms know you’re also active on Pinterest. Promote your Pinterest profile:

By linking to your Pinterest profile on your company website.

Including the link in your email signature.

Cross-promoting your Pinterest business account on your business’s other social channels.

Sharing the news of the Pinterest profile in a company newsletter.

How to set up a Pinterest business account

When using Pinterest for business, you want to make sure you’ve created a Pinterest business account and aren’t just using a personal account. That’s because a business account allows your brand to:

Access analytics to monitor and measure your Pinterest marketing strategy.

Set up a Shop tab.

Here, we walk you through the steps to setting up your brand’s Pinterest business account.

How to set up an account if you’ve never used Pinterest before Step 1: Start by creating a new account

Step 2: Navigate to the bottom of the pop-up

Step 3: Fill in your details

Step 4: Fill out the fields to build your business profile Step 5: Describe your business

Choose the description that best fits what your business does and add a link to your website.

How to set up an account if you have a private Pinterest profile Step 1: Log into your personal Pinterest account and navigate to Settings

Step 2: Select Account Settings in the left hand menu

Step 3: Scroll down to Account Changes

Step 4: Fill out your business information

You’ll be asked to add your business’s name, language and location. You’ll also choose the description that best fits what your business does and add a link to your website.

After creating a linked Pinterest business account, follow the same steps as above: add your business’s name, language, location, business description and a link to your website.

Whichever method is right for your brand, once you’re set up with a Pinterest business account, you’re ready to start marketing on Pinterest!

Important Pinterest for business terms you should know

Like every social media site, Pinterest has its own lingo you should familiarize yourself with to set yourself up for success. To help you out, here’s a glossary.

Pins and Pin formats Pinner

LinkedIn has members. Snapchat users are Snapchatters. And Pinterest has Pinners. In other words, a Pinner is the branded term for a person who uses Pinterest.

Pins Promoted Pins

Promoted Pins are a kind of Pinterest ad. They are Pins that companies have paid to promote so that more Pinners are likely to see them. These Pins appear in the home feed, category feed and search results, and include a “Promoted” label.

Promoted video Pins, carousels, and app Pins are also available. Learn more about Pinterest ad options here.

Repins

Think of a Repin as a share on Facebook or a Retweet on Twitter. A Repin is when someone Pins a post they like (but that they didn’t create) to one of their boards.

Rich Pins

Rich Pins automatically pull more information from your website to the Pin. The point is to provide more information, such as product availability and up-to-date pricing. Rich Pins are available in three formats: Product Rich Pins, Recipe Rich Pins and Article Rich Pins.

Video Pins

These are much like regular Pins, but instead of a static photo, they feature a video that loops.

Carousel Pins

Instead of just one image, carousel Pins feature multiple images. Up to five images can be added to a carousel Pin.

Collections Pins Idea Pins

This is a new Pin format that isn’t widely available yet. Idea Pins can be used to promote your brand in a new way, by customizing the colors and fonts in your Pin, creating step-by-step guides or curating collections.

Try on product Pins

This is another new Pin format that isn’t widely available yet. Try on Pins use augmented reality (AR filters), allowing Pinners to virtually “try on” products they see on Pinterest using the Pinterest Lens.

Boards and Board types Boards

Think of Pinterest boards as digital mood boards. Use boards to save, collect and organize your Pins. Many use boards to group Pins according to a certain theme or topic. For example, you might create a board around the planning of a product launch event, for seasonal content, or for wedding inspiration.

Group boards

Group boards are the same as regular boards, except more than one person can add content. This format is ideal for marketers looking to share ideas or plans with their team, as anyone can contribute.

Secret boards

A secret board can only be seen by its creator and invited collaborators. When you create one, you’ll see a lock symbol beside the board name. These are useful for planning you don’t want to be public — secret boards won’t appear in the home feed, in search, or anywhere publicly on Pinterest.

Protected boards

Similar to secret boards, protected boards live at the bottom of your Pinterest profile and only you can see them. However, the Pins on these protected boards can be seen across Pinterest if a Pinner has a direct link.

General Pinterest terms Audience Insights

Pinterest business accounts have access to important metrics and analytics via Audience Insights. Learn more about how to use Pinterest analytics and what platform-specific metrics you should be tracking.

Pinterest Lens

This augmented reality tool is available on mobile devices only. Pinterest Lens is a camera tool that lets users take a picture of something — like a product or a Pincode — and then they can find related content on Pinterest.

Pincodes

Pincodes are essentially QR codes. These codes can be placed on hard copies of marketing material (like a business card or a press release) and scanned using Pinterest Lens — the codes then link back to a Pinterest board or profile.

How to use Pinterest with Hootsuite

Hootsuite allows you to streamline your Pinterest marketing efforts, work on social media marketing as a team and handle all of your social accounts (across platforms) from one dashboard.

Here’s how Hootsuite’s integration with Pinterest can help you save time and effortlessly add Pinterest to your social media strategy.

Using Pinterest will help you and your business by:

Saving time. Hootsuite allows you to create and schedule Pins. You can also post the content to multiple accounts at the same time.

Improving teamwork. With Hootsuite, you can make sure that content is created consistently, regardless of which team member is doing the work. Do this by setting up an approval workflow in Hootsuite and using the dashboard’s collaboration tools.

Making it easier to manage multiple channels. The scheduling feature ensures your Pinterest marketing strategy aligns seamlessly with all of the other social platforms your brand is using including Facebook, Instagram, LinkedIn, YouTube, and Twitter.

How to start using Pinterest with Hootsuite Step 1: Connect your Pinterest business account to Hootsuite

Select Pinterest as the network you want to add to Hootsuite:

Step 2: Create your first post

Hover over the Composer icon and select Pin.

Step 3: Select a board for your Pin

You don’t have to pick just one — you publish the Pin to multiple boards.

Step 4: Upload your media files

Upload your image (and edit it, if you’d like), add a link to the website and type any text for additional context about your Pin.

Step 5: Pick a time for the Pin to be published

Step 6: When scheduling for later, select your publishing day and time

For more information on how to publish posts to Pinterest using Hootsuite, check out this video:

Save time managing your Pinterest presence using Hootsuite. From a single dashboard, you can compose, schedule and publish Pins, create new boards, Pin to multiple boards at once, and run all your other social media profiles. Try it free today.

Get Started

Schedule Pins and track their performance alongside your other social networks—all in the same easy-to-use dashboard.

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How To Use Google Classroom: All You Need To Know

We can go on endlessly about how technology bridges gaps and enables access for everyone, especially in ways that would simply be impossible using an age-old conventional method, but we are well past the times when we could simply be appreciative. Not because there is nothing to appreciate, in fact, it’s quite the opposite these days. But ever since the COVID-19 pandemic, this technology is not an option for us as much as a necessity, compelling even the most technologically amateurish of us to get on-board to function and stay relevant.

But as challenging as this brief sounds, you can believe us when we say that despite how intimidating it looks, Learning Management Systems (LMS) like Google Classroom are here not just for big life-changing things but also for the small convenient changes that one will learn to appreciate as they get familiar with the Google Classroom software.

Related: How to get Bitmoji in Google Classroom

Who can use Google Classroom?

We are not exaggerating about the convenience aspect of Google Classroom. Anyone who has a personal Google account or is using G Suite for Education/NonProfits can access Google Classroom as a free service. In fact, the use of Google Classroom has doubled during the pandemic, with countries across the world adopting this LMS to ensure that education is not put on hold.

Related: How To Make An Interactive Bitmoji Google Classroom Scene For FREE

Ways to use Google Classroom

Streamline Classroom Management

With Google Classroom, you’re not just getting the Classroom interface, but also an integration with other handy Google features like Docs, Drive, and Calendar. This makes all your classroom activities inter-linked in an efficient manner and basically creates short-cuts for activities that would otherwise have been tedious. For example, when you create an assignment in the Classwork section, you can attach a Google Drive file that students can also access using Drive and the due date you assign will be automatically added to your Google Calendar.

Related: How to make PDF editable in Google Classroom

Effective and reliable communication

Classroom’s Stream is similar to having your own personal Social Media platform from where you can communicate with students and update them about all activities. Whether it’s announcements or assignments, you can post about it on stream and trust Google to notify all the necessary parties. In fact, you can customize the list of people who see the post which makes classroom management easy as well. Classroom also enables you to check-in with students privately, answer their questions, and offer support.

Feedback assignments and assessments

With Google Classroom, you will spend less time grading and more time providing quality feedback on your student’s work. With resources like Google Forms for quizzes, Google automatically grades your students based on a marking system that you have set. Now, you will have resources at hand that will help you to focus on things that truly matter.

Organize, distribute and collect

The convenience of being able to organize, distribute, and collect classroom-related anything using Google Classroom is fairly unbeatable. In fact, even when schools resume again, this might be a method you will consider permanently adopting. The convenience of posting an assignment to multiple classes or modifying and reusing assignments from year to year is one of the many blessings of an LMS like Google Classroom. If your students have regular access to devices, Google Classroom can help you avoid some trips to the photocopier and cut down on the amount of paper that goes into the process of teaching and learning.

How to get started with Google classroom

Pretty much like just about everything else Google, you must have a Google Account to get started on Google Classroom. There is a likelihood that your school has its own G-suite account in which case you must use it instead of your personal Google Account. Before doing anything else, you will need to know how to create a Google Classroom first. Follow our tutorial on how to create a Google Classroom here

Great! now that your Google Classroom is ready and you have more or less figured out its various functionalities, let’s understand how to navigate around them and use

How to navigate Google Classroom

There is, of course, more to Google Classroom then the four major tabs (though they do form an extremely important part) and how to assign work. Let’s delve deeper into the features.

Class Settings – General

How to make changes to your Class code Settings

How to make changes to Stream Settings

A major amount of engagement happens in the Stream section between teachers and students. You can govern how you want these interactions to occur by choosing any of the options that suit you.

How to make changes to Classwork notifications

You can decide how you want to receive your Classwork notifications and even choose to altogether hide the notifications by selecting one of the options from the dropdown menu. Finally, you can also choose to check or uncheck the Show deleted items, depending on whether you want your students to see it.

Class Settings – Marking

Class Stream

The Stream is the most social and active space in Google Classroom. This is where you can post assignments and announcements. If you’ve enabled it to be so that Students can share resources or ask questions, even that is possible. Any assignments created on the Classwork tab will be automatically announced on the Stream.

How to use Class Stream

Classwork

How to use the create function in Classwork

The create function is absolutely crucial to preparing assignments in multiple formats. We have a comprehensive tutorial on how to use the Create function here.

Marks

The Marks section is where a maximum amount of your effort pays off. This is the section where you will be able to see student’s assignment submissions and mark them. Google will automatically update these marks and inform the students regarding their performance from here.

How to mark assignments

How to optimize features on Google Classroom

By now you have more or less learned how to use all the basic functions of Google Classroom if you’ve been with us on this tutorial so far. Give yourself a major pat on the back for this. We are very proud of your commitment. Now, let’s explore how to optimize some of these super thrifty features.

Set Class Templates

The beauty of an LMS like Google Classroom is that you can simply templatize the classrooms that you liked. So instead of recreating new classrooms, you can choose simply copy them and templatize them like this:

Now, you can copy this template to create a new class whenever you want!

Control your notifications

Now, you will see one of the most comprehensive and thorough notifications settings that you can customize however you want simply by enabling or disabling whichever notifications you require.

Archive and delete classrooms

No one wants a cluttered Classroom page and this calls for being able to efficiently manage your Classrooms whether it’s about cleaning them out, archiving them, or deleting them. Here’s a super helpful tutorial on how you can do it.

Bring Bitmojis into the picture

A virtual interactive Bitmoji Classroom will take your teaching experience to the next level. It makes communication with students and parents fun, thus becoming a great engagement tool in your teaching arsenal. You can check out this article on how to create an interactive Bitmoji Google Classroom.

Bonus Tip

Request for features in Google Classroom

The more popular a feature request, the more likely it’ll be implemented. So make sure that you send feedback and send it often!

Well, we certainly hope that you found this tutorial helpful. Let us know if we can help you with anything. Take care and stay safe!

30+ Business And Finance Strategies You Must Know

Definition of Business and Finance

Entrepreneurs are self-taught in most respects, but when it comes to managing business and finance, what counts is being prepared. Keeping up with receipts, invoices, and payments across the year and stable financial record keeping is easier said than done. If you have a small business that you want to nurture into a giant company, here are some crucial finance tips for you. So, read on to get the numbers right regarding financial management.

Get Better in Business and Finance

Below are mentioned 32 tips to get better in business and finance:

Start Your Free Investment Banking Course

Download Corporate Valuation, Investment Banking, Accounting, CFA Calculator & others

Use Cloud Technology to Weather the Storm

Thanks to cloud computing, economic crises can be weathered well, and real-time insights into your finance can be accessed from anywhere.

This provides a huge efficiency boost for entrepreneurs of small businesses. Could accounting solutions also allow small business owners to scrutinize business and finance with the accountant?

Plan Ahead for a Better Tomorrow Spread Out the Tax Payments Net, Outsourced Finance Management

This is another good way to ensure you can get over the trouble of saving for quarterly estimated tax payments on an annual basis by choosing monthly payments instead.

Tax, therefore, becomes like another monthly operating expense. Small business accounting falls outside the expertise of passionate entrepreneurs who mean well. Outsourcing technical and financial tasks is the best way forward in such cases.

Use the Past Financial Statements to Project Future Revenues

Expert CFOs recommend looking at the big picture when it comes to your company’s financial performance. Use past financial statements to project future revenue, expenses, and cash flow, and base your business decisions on this.

SaaS Financial Tools That Make Sense for Your Business

Using tools that work for your business is important. SaaS or Software as a service financial tools are a hot choice among small business owners who want to capture, analyze and track financial data and understand their options to make informed decisions about the correct platform for their business. Using tools that capture only the required amount of information is vital.

Separate Business Expenses from Incidental Costs

If you are using business and finance for personal expenses and making a repayment, an account of this also needs to be maintained. Keep separate accounts for business and personal use, making tracking deductible expenses and crossover costs easier.

Hire Skilled Accountants

Tax laws are complicated, and you need allies for a beneficial business outcome. Intimate knowledge of taxation and tax laws in their jurisdiction makes accountants trusted professionals for the job. If you are looking for more deductions and a penalty-free tax experience, calling in a pro has many benefits.

Organize your business and finance.

Whether penciling it in or using a pen, set aside some time every week to organize your finances. This will help you to get more insights into your business and make informed decisions.

It will also ensure everything is organized when tax time approaches. Track your expenses if you want to be on a path to prosperity. You will also incentivize employees and check if you are within your budget by doing the math now rather than tackling numbers at the last minute.

Keep Track of Payments

Small businesses frequently operate without properly tracking customer invoices and payments, which costs them in the long run. Keeping proper records means being able to track your finances in one glance.

With admin tasks to take care of, an accounting snapshot can really prove to be a handy tool in keeping a tight rein over business and finance. Navigate tricky financial waters and come sailing smoothly to the other side by clearly accounting for your payments.

Plan for a Realistic Budget, Rather than Building Sandcastles in the Air

Budgets are essential to ensure your business gets off the ground and your feet firmly planted on solid terrain. A budget lays out what direction the business plan is moving in. It also points out whether you must push harder or scale back your efforts.

Overspending is a Costly Mistake

A fancy company car or the latest Apple Mac are not necessary expenditures but only ways to create a shortfall that the business cash flow may not be able to handle.

So keep your expenses in check, or things can get out of hand. Lines of credit can be an increasingly dangerous path to tread on the road to growth and expansion. Learn to regulate your expenses and reinvest the rest towards the future financial health of your firm.

Complete Records are Important to Get the Big Picture

If our invoices, credit notes, bank statements, and financial documents are organized well, financial accounting will not be reduced to looking for missing pieces in a jigsaw puzzle.

Lost or inadequate records will be a massive problem for small organizations, especially in emergencies.

Make sure you keep backups and accounting online in the cloud rather than having your head in the cloud when it comes to doing the math and keeping the score.

Manage Debts Efficiently

Managing debt effectively is crucial, and small businesses require clarity on the various business and finance options available, along with understanding the cost associated with each financial solution.

Lean Operation= Smooth Functioning

Once the money has been spent, fixed costs cannot be avoided, But running a lean operation rather than a flashy one can help to build the business rather than sapping available cash.

Keep costs to the minimum by avoiding capital expenditures as far as possible, and business success will be close at hand. It’s better to rein in costs when the economy is doing well than to tighten the belt when times get tough.

Expand at a Manageable Pace to Speed Up Growth

Consider techniques like outsourcing globally to lower costs. Pay per task or hour and hire freelancers who cost less than full-time employees.

Keep a Check on Accounts Receivable

As the business expands, accounts receivable do not always keep pace. Make sure the average number of days for outstanding invoices doesn’t expand in time as your business grows. Avoid bad debts and the possibility of receivership by managing the finances of the business in a disciplined manner.

Access Capital in Here and Now to Encash in the Future

Consider drawing out capital to expand, buy another company or launch new products or services, refinance old debt, or establish a line of credit to weather a future rainy day.

Liquidity is one of the biggest presents you can gift your company in current times, to tide over everything from daily business obligations to temporary cash shortages.

Employee Engagement is Essential

Engaging employees is a critical step forward in lowering turnover. It is also financially better to hire experts as consultants than hire for part-time positions. Moving further involves expanding expertise as well as a global footprint. For both, employee engagement is crucial.

Startups with Modest Beginnings End up Rich

All businesses, irrespective of their size, can only expand and grow if they start small. Gaining interest and feedback is a gradual process, and companies need to test new concepts in the market before launching their products. By using opportunities right now, you can cash out in the future.

When Times Get Tough, Cash is King

Consider every capital purchase requiring additional debt and see if the expenditure will generate the cash flow to make up for itself. Defer purchases that cannot pay their way through.

Budget Is The Perfect Financial RoadMap

On the path to prosperity, the budget is the financial roadmap that serves as a guide. Check to see the sources of capital growth and cash drains by tracking your expenses and budgeting.

Assess Your Financial Performance Objectively

Are you getting the top returns for your investment? Are nonbusiness assets also generating growth? Is the financial health of your company in pink or in red? Survival is only possible if you make objective assessments without any bias.

Be clear about the way your debt is structured. Look to generate a balance between short-term and long-term debt. Use long-term equity for business survival only.

Conduct In-Depth Financial Review

Prepare for a financial review with current investors, cash flows, balance sheets, and more. Assess and make provisions for the information needed. You must look beyond the tip of the iceberg if there are financial problems.

Lower the Risk, Higher the Benefits

Check your insurance coverage and increase deductibles to lower the premium. Review every item in the inventory list and eliminate coverage on low-risk items. You also need to examine insurance policies for borrowing against cash surrender values at low rates.

Deal with Financial Problems At Once To Prevent Long Lasting Issues Little Knowledge is Dangerous, So Educate Yourself

Financial literacy is imperative to succeed in business and finance. This means knowing all about cash flow statements, income statements, balance sheets, and statements of shareholder equity.

The cash flow statement analyzes operating activities, financial as well as outflow, and investments. A balance sheet provides information pertaining to assets, liabilities, and shareholder’s equity.

Revenue earned within a specified period of time is reflected in the income statement. Shareholder’s equity refers to the composition of common and preferred shares.

Monitor and Assess Performance

You need to keep tabs on the movement of money more so when large amounts are involved. Assess financial performance with respect to past financial statements to project expenses, cash flow, and future revenue.

Be Clear About the Numbers

Ensure you do the math and know what it takes to run your business. Assess the true cost of products and services and track money moving in and out of your business to be clear about the expenses involved.

Unearth Hidden Costs

If you need to obtain a permit or get a license, the cost of managing your small business just shot up. Why? Quite simply because you have to factor in the cost of legal services, salary, return on investor capital, and capital for future expansion.

Add the cost of borrowing money, interest, and debt already accrued. Start thinking ahead after finding out how much your business is consuming.

Learn How to Manage Cash Flow and Supply Chain

Brush up on the basics and understand your cash inventories as well as how you manage the cash flow and the supply chain.

Know About The Marketplace

You must educate yourself about your marketplace and competitors to ascertain how the company fares in pricing, services, and goods. Assess the strengths and weaknesses and identify the opportunities to help you market your business better.

Go Hi-Tech, Use Financial Management Software

Software options can help you to track business and finance, file taxes, manage the budget and maintain invoices.

Pricing your product or service is not just a test of your worth. It is the value of your business which also includes other factors such as the competitive landscape and value brought to the business by customers.

The true worth of a business determines its prospects and influences its future.

Conclusion

Money matters, and so does money management. To understand business and finance, you must have a strong base and a good grasp of the fundamentals and the latest tools and gadgets. So, equip yourself with precise money management because it counts most for any small business.

Whatsapp Stickers: How To Use And Everything You Need To Know

WhatsApp has recently been on a grind developing and releasing new features regularly to make the messaging app even more engaging and simple to use. WhatsApp is currently the most popular messaging platform in the world and has a monthly user base of around 1.5 billion people.

One of the most popular features on WhatsApp currently is the ability to send stickers in chats without having to leave the application. The WhatsApp sticker feature is super fun to use and makes any conversation so much more engaging.

If you’ve just received the update or are looking to find out a bit more information about the new feature, then you’re in the right place. Let’s take a look at all you need to know about WhatsApp Stickers.

What are WhatsApp Stickers

As the name suggests ‘Stickers’ are cool illustrations or images without a background. WhatsApp now lets developers and creators design sticker packs and publish them on the Play Store for users to download and use in chats.

Before the update, the only way to send stickers was through third-party applications and whenever you wanted to send a sticker you would have to open the third-party sticker app and share the sticker from there. With the new WhatsApp Stickers feature, users can share stickers from within the WhatsApp application in the same way as we share emoji and gifs.

How to get the WhatsApp stickers feature

The feature was first rolled out to WhatsApp Beta users on version 2.18.329. Now, the Sticker feature is being made available to all users on the stable build of the application as well.

You would have to update the WhatsApp application to the latest version to get the stickers feature. To do this, follow these steps:

Open the Google Play Store and swipe in from the left edge of the device.

Now tap on My apps & games. This should automatically scan for new app updates. You might see the WhatsApp update available and then tap on UPDATE.

Wait for the application to be updated.

Once you have updated WhatsApp, the feature should now be available for you to use.

How to use the Stickers

Sharing WhatsApp stickers is fairly simple and the process is similar to sharing emojis. If you are unable to locate the stickers feature, then there’s no reason to panic since we’ve got you covered. Here’s a couple of steps required to send a sticker.

While in a chat, tap on the Emoji icon in the “Type a message bar.”

Tap on the stickers button.

Pick the sticker pack from which you want to send a sticker by tapping on the sticker pack icons at the top bar of the stickers tab.

Now simply tap on the sticker you want to send.

You can also check out our detailed guide on ‘how to send WhatsApp stickers‘.

How to save Stickers to favorites

The ability to save stickers as favorites is super useful since you might download a dozen or more sticker packs for WhatsApp but only have a few favorites.

There are three ways you could add stickers to your favorites and we’ve already created a detailed guide on how to save WhatsApp stickers to favorites. Check out the article to take your sticker game to the next level.

How to remove WhatsApp stickers

Not all WhatsApp sticker packs are created equally, some are absolutely fantastic while some aren’t as good which is why you may end up wanting to remove a few sticker packs.

Well, there are 2 ways to go about removing a WhatsApp sticker pack so let’s take a look at how to do so.

Method 1: Uninstall the sticker pack

The first method is super easy and follows the same process as uninstalling any other application on your Android device.

Head over to your application list and find the sticker pack you want to remove.

Long press on the sticker pack and then wait for a pop-up menu to appear. Depending on your OEM skin you might see Uninstall or a simple Trashcan icon. Tap on the Uninstall/Trashcan button and then confirm the uninstall by tapping on yes when you see the pop-up to confirm the uninstall.

Method 2: Delete from WhatsApp

You can also directly delete the sticker pack from WhatsApp by performing just a few steps.

Launch the WhatsApp application and open a chat.

Tap the Emoji button and then tap on the Sticker icon which should be at the bottom bar.

Now on the stickers bar, you should see a + icon towards the right. Tap on this to open up the Stickers menu.

Head over to the My Stickers tab. You would be able to see all the sticker packs currently installed on your device.

Now, simply tap on the delete icon at the side if the Sticker pack you want to remove from WhatsApp, then tap on delete again.

That’s it. The sticker pack would be removed from your WhatsApp.

How to create custom stickers for WhatsApp

The best thing about the new WhatsApp Stickers update is that users can create their very own stickers and share them using the Stickers option within WhatsApp.

It might seem tricky to create your own stickers and you might be wondering if you’d need to design your own stickers, luckily, that’s not the case. Creating your own stickers is quite simple and in case you’re interested in doing so, then you can check out our detailed guide on how to create your own custom stickers for WhatsApp.

Best WhatsApp sticker apps download

There are a lot many sticker packs for WhatsApp available on the Google Play Store as well as outside the Play Store in downloadable APK files. This makes it very time consuming to search for the sticker pack which you might like the most.

To make life easier for you, we’ve compiled a list of the best WhatsApp sticker packs available right now. The article features several of the best sticker packs from different categories for you to download.

‘How to install APK files on your Android device‘

How To Repost On Tiktok: Everything You Need To Know

Sharing a video is the only option for users to send their favorite posts to others, and this has thus far been accomplished in three ways — 1) copying the link to the original video and sharing it to others via networking apps, or 2) saving a video to the camera gallery and reuploading it as one’s own, or 3) stitching or dueting with other’s contents to share it on one’s profile. If your purport is pure, then you can save all this trouble and directly share or repost someone else’s video on TikTok.

Wait, so TikTok has a “repost” button now? Since when? Since very recently. Let’s see how it works and how to use the feature.

TikTok “Repost” in a glance

Let’s take a look at how it is done.

Related: How to use TikTok filters: Everything you need to know

How to repost on TikTok

Launch the TikTok app on your device.

Tap the Home icon to go to your ‘For You’ feed.

Hit the arrow icon of the share button.

Tap Repost found next to the contacts at the top row.

The first time you use this function, a popup informs you about its purpose and effects. Hit Repost to continue.

Enter your message in the text box and hit Add.

What happens after you repost a video on TikTok?

Related: How to Find Your Favorites on TikTok (Videos, Sounds and Effects)

How to undo TikTok repost

As we already discussed, the TikTok videos you find by any other means such as a link you received over the DMs, from a creator’s profile, or from the TikTok Discover do not come with a repost button. Hence, once you repost something, you ought to remove it immediately lest you lose the opportunity to do it later.

To undo a repost, all you have to do is tap the Repost button again.

A popup asks you to confirm the activity. Hit Remove to proceed.

How does TikTok repost work: Things to know

The purpose of the TikTok reposting function is to allow users to share their favorite content with their followers and the shared content gets sort-of organically recommended to the mutual follows.

As a video-sharing platform with its root deeply embedded in content sharing and global discovery, why hasn’t TikTok introduced a similar feature to its arsenal?

It is likely that it wasn’t not considered, but because of the lurking threat of power abuse involved that has likely kept the repost feature from making its way over until now. TikTok’s “for you” page recommendations are brought to each user after grinding through the sieve of the algorithm that only allows ‘related’ or interesting content to users. So, if you follow a few popular creators who form a pact to support each other by reposting each other’s content, imagine what kind of mess your FYP would fall into?

However, the repost feature on TikTok seems to have found a workaround for this. Because, even if you follow some influential TikToker, their reposts won’t show up on your feed unless they follow you as well. Hence, manipulation to cheat the algorithm is expected to be less with such a root formula guiding the repost function.

However, reposting is also a necessary function expected by users as we often come across videos that we wish to share with someone else. Previously, the most used method was to share the link of a video with others in DMs. There is the second category of users who often download other creators’ content and upload it as their own. However, reposting someone else’s original content is highly frowned upon on TikTok. Hence, the repost feature is anticipated to remedy the situation at hand and allow for easy video sharing and recommendations.

Related: How to Trim on TikTok: 3 Ways to Trim Videos Easily

Who can view your reposts?

Alternate ways to “repost” a video on TikTok

While it may not be “reposting” in the real sense of the word, another way to share a TikTok video is by sending the link to it to someone else. Sharing the link to videos comes in handy when you find a video from anywhere on the app; that is to say, fetching and sharing the link does away with the restriction of the repost button to the home feed on TikTok.

Method 1: Copying the link to a video for sharing

Launch the TikTok app on your device.

On any video that’s playing, tap the Share icon.

Tap the link icon to copy the link.

You can paste the link in the text box of any interactive app like WhatsApp, Instagram, etc.

Another method to repost a video is by uploading someone’s content as your own. Here is how it is done.

Method 2: Downloading a video to re-upload it

Launch the TikTok app on your device.

On any video that’s playing, tap the Share icon.

Tap Save video to download it to your camera roll.

Now, open the TikTok app and tap the Record button to go to the create page.

Tap Upload to access the videos in your camera roll.

Select the videos and tap Next.

In the editing page, add overlays and effects of choice, and tap Next.

Add captions and adjust the privacy setting on the processing page. Hit Post.

The videos uploaded thus would have watermarks of the original creator’s details on the video, you can use the link to download the videos from websites that remove watermarks from downloaded videos.

Method 3: Stitching or Dueting with other creators’ videos.

When you stitch or duet with other videos, they appear on your profile along with the additions you have made to it. For instance, when you stitch with a video, you can take a 5-second byte from someone else’s video as a starter clip for your own video. Similarly, when you duet with some, you can “share” the screen with them by appearing on split-screen with their original content. You can read more about stitching with someone else’s video on TikTok by following the link below.

Related: How to Stitch a Video on TikTok: Everything You Need to Know

There, now we have seen all the ways to repost and share someone’s video on TikTok. The new Repost feature is definitely a bonus to recommend the videos we like to our followers and similarly view the content they like in our for you feed recommends.

Everything You Need To Know About Scikit

Introduction

Scikit-learn is one Python library we all inevitably turn to when we’re building machine learning models. I’ve built countless models using this wonderful library and I’m sure all of you must have as well.

There’s no question – scikit-learn provides handy tools with easy-to-read syntax. Among the pantheon of popular Python libraries, scikit-learn ranks in the top echelon along with Pandas and NumPy. These three Python libraries provide a complete solution to various steps of the machine learning pipeline.

I love the clean, uniform code and functions that scikit-learn provides. It makes it really easy to use other techniques once we have mastered one. The excellent documentation is the icing on the cake as it makes a lot of beginners self-sufficient with building machine learning models.

The developers behind scikit-learn have come up with a new version (v0.22) that packs in some major updates. I’ll unpack these features for you in this article and showcase what’s under the hood through Python code.

Note: Looking to learn Python from scratch? This free course is the perfect starting point!

Table of Contents

Getting to Know Scikit-Learn

A Brief History of Scikit-Learn

Scikit-Learn v0.22 Updates (with Python implementation)

Stacking Classifier and Regressor

Permutation-Based Feature Importance

Multi-class Support for ROC-AUC

kNN-Based Imputation

Tree Pruning

Getting to Know Scikit-Learn

This library is built upon the SciPy (Scientific Python) library that you need to install before you can use scikit-learn. It is licensed under a permissive simplified BSD license and is distributed under many Linux distributions, encouraging academic and commercial use.

Overall, scikit-learn uses the following libraries behind the scenes:

NumPy: n-dimensional array package

SciPy: Scientific computing Library

Matplotlib: Plotting Library

iPython: Interactive python (for Jupyter Notebook support)

SymPy: Symbolic mathematics

Pandas: Data structures, analysis, and manipulation

Lately, scikit-learn has reorganized and restructured its functions & packages into six main modules:

Classification: Identifying which category an object belongs to

Regression: Predicting a continuous-valued attribute associated with an object

Clustering: For grouping unlabeled data

Dimensionality Reduction: Reducing the number of random variables to consider

Model Selection: Comparing, validating and choosing parameters and models

Preprocessing: Feature extraction and normalization

scikit-learn provides the functionality to perform all the steps from preprocessing, model building, selecting the right model, hyperparameter tuning, to frameworks for interpreting machine learning models.

Scikit-learn Modules (Source: Scikit-learn Homepage)

A Brief History of Scikit-learn

Scikit-learn has come a long way from when it started back in 2007 as scikits.learn. Here’s a cool trivia for you – scikit-learn was a Google Summer of Code project by David Cournapeau!

This was taken over and rewritten by Fabian Pedregosa, Gael Varoquaux, Alexandre Gramfort and Vincent Michel, all from the French Institute for Research in Computer Science and Automation and its first public release took place in 2010.

Since then, it has added a lot of features and survived the test of time as the most popular open-source machine learning library across languages and frameworks. The below infographic, prepared by our team, illustrates a brief timeline of all the scikit-learn features along with their version number:

The above infographics show the release of features since its inception as a public library for implementing Machine Learning Algorithms from 2010 to 2023

Today, Scikit-learn is being used by organizations across the globe, including the likes of Spotify, JP Morgan, chúng tôi Evernote, and many more. You can find the complete list here with testimonials I believe this is just the tip of the iceberg when it comes to this library’s popularity as there will a lot of small and big companies using scikit-learn at some stage of prototyping models.

The latest version of scikit-learn, v0.22, has more than 20 active contributors today. v0.22 has added some excellent features to its arsenal that provide resolutions for some major existing pain points along with some fresh features which were available in other libraries but often caused package conflicts.

We will cover them in detail here and also dive into how to implement them in Python.

Scikit-Learn v0.22 Updates

Along with bug fixes and performance improvements, here are some new features that are included in scikit-learn’s latest version.

Stacking Classifier & Regressor

Stacking is an ensemble learning technique that uses predictions from multiple models (for example, decision tree, KNN or SVM) to build a new model.

This model is used for making predictions on the test set. Below is a step-wise explanation I’ve taken from this excellent article on ensemble learning for a simple stacked ensemble:

The base model (in this case, decision tree) is then fitted on the whole train dataset

This model is used to make final predictions on the test prediction set

The mlxtend library provides an API to implement Stacking in Python. Now, sklearn, with its familiar API can do the same and it’s pretty intuitive as you will see in the demo below. You can either import StackingRegressor & StackingClassifier depending on your use case:

from

sklearn.linear_model

import

LogisticRegression

from sklearn.ensemble import RandomForestClassifier from chúng tôi import DecisionTreeClassifier

from

sklearn.ensemble

import

StackingClassifier

from

sklearn.model_selection

import

train_test_split

load_iris

(

return_X_y

True

)

estimators

[

(

'rf'

RandomForestClassifier

(

n_estimators

random_state

)),

(

'dt'

DecisionTreeClassifier

(

random_state

)

]

clf

StackingClassifier

(

estimators

final_estimator

LogisticRegression

()

)

X_train

X_test

y_train

y_test

train_test_split

(

stratify

random_state

)

clf

fit

(

X_train

y_train

)

score

(

X_test

y_test

)

Permutation-Based Feature Importance

As the name suggests, this technique provides a way to assign importance to each feature by permuting each feature and capturing the drop in performance.

But what does permuting mean here? Let us understand this using an example.

Let’s say we are trying to predict house prices and have only 2 features to work with:

LotArea – (Sq Feet area of the house)

YrSold (Year when it was sold)

The test data has just 10 rows as shown below:

Next, we fit a simple decision tree model and get an R-Squared value of 0.78. We pick a feature, say LotArea, and shuffle it keeping all the other columns as they were:

Next, we calculate the R-Squared once more and it comes out to be 0.74. We take the difference or ratio between the 2 (0.78/0.74 or 0.78-0.74), repeat the above steps, and take the average to represent the importance of the LotArea feature.

We can perform similar steps for all the other features to get the relative importance of each feature. Since we are using the test set here to evaluate the importance values, only the features that help the model generalize better will fare better.

Earlier, we had to implement this from scratch or import packages such as ELI5. Now, Sklearn has an inbuilt facility to do permutation-based feature importance. Let’s get into the code to see how we can visualize this:

As you can see in the above box plot, there are 3 features that are relatively more important than the other 4. You can try this with any model, which makes it a model agnostic interpretability technique. You can read more about this machine learning interpretability concept here.

Multiclass Support for ROC-AUC

The ROC-AUC score for binary classification is super useful especially when it comes to imbalanced datasets. However, there was no support for Multi-Class classification till now and we had to manually code to do this. In order to use the ROC-AUC score for multi-class/multi-label classification, we would need to binarize the target first.

Currently, sklearn has support for two strategies in order to achieve this:

from sklearn.datasets import load_iris from sklearn.ensemble import RandomForestClassifier from sklearn.metrics import roc_auc_score X, y = load_iris(return_X_y=True) rf = RandomForestClassifier(random_state=44, max_depth=2) rf.fit(X,y) print(roc_auc_score(y, rf.predict_proba(X), multi_class='ovo'))

Also, there is a new plotting API that makes it super easy to plot and compare ROC-AUC curves from different machine learning models. Let’s see a quick demo:

from

sklearn.model_selection

import

train_test_split

from

sklearn.svm

import

SVC

from

sklearn.metrics

import

plot_roc_curve

from

sklearn.ensemble

import

RandomForestClassifier

from

sklearn.datasets

import

make_classification

import

matplotlib.pyplot

plt

make_classification

(

random_state

)

X_train

X_test

y_train

y_test

train_test_split

(

random_state

)

svc

SVC

(

random_state

)

svc

fit

(

X_train

y_train

)

rfc

RandomForestClassifier

(

random_state

)

rfc

fit

(

X_train

y_train

)

svc_disp

plot_roc_curve

(

svc

X_test

y_test

)

rfc_disp

plot_roc_curve

(

rfc

X_test

y_test

svc_disp

ax_

)

rfc_disp

figure_

suptitle

(

"ROC curve comparison"

)

plt

show

()

In the above figure, we have a comparison of two different machine learning models, namely Support Vector Classifier & Random Forest. Similarly, you can plot the AUC-ROC curve for more machine learning models and compare their performance.

kNN-Based Imputation

In kNN based imputation method, the missing values of an attribute are imputed using the attributes that are most similar to the attribute whose values are missing. The assumption behind using kNN for missing values is that a point value can be approximated by the values of the points that are closest to it, based on other variables.

The k-nearest neighbor can predict both qualitative & quantitative attributes

Creation of predictive machine learning model for each attribute with missing data is not required

Correlation structure of the data is taken into consideration

Scikit-learn supports kNN-based imputation using the Euclidean distance method. Let’s see a quick demo:

import

numpy

from

sklearn.impute

import

KNNImputer

[[4

nan

[

nan

[

]]

imputer

KNNImputer

(

n_neighbors

)

(

imputer

fit_transform

(

))

You can read about how kNN works in comprehensive detail here.

Tree Pruning

In basic terms, pruning is a technique we use to reduce the size of decision trees thereby avoiding overfitting. This also extends to other tree-based algorithms such as Random Forests and Gradient Boosting. These tree-based machine learning methods provide parameters such as min_samples_leaf and max_depth to prevent a tree from overfitting.

Pruning provides another option to control the size of a tree. XGBoost & LightGBM have pruning integrated into their implementation. However, a feature to manually prune trees has been long overdue in Scikit-learn (R already provides a similar facility as a part of the rpart package).

In its latest version, Scikit-learn provides this pruning functionality making it possible to control overfitting in most tree-based estimators once the trees are built. For details on how and why pruning is done, you can go through this excellent tutorial on tree-based methods by Sunil. Let’s look at a quick demo now:

from sklearn.ensemble import RandomForestClassifier from sklearn.datasets import make_classification X

make_classification

(

random_state

)

RandomForestClassifier

(

random_state

ccp_alpha

)

fit

(

)

(

"Average number of nodes without pruning

{:.1f}

format

(

mean

([

tree_

node_count

for

estimators_

])))

RandomForestClassifier

(

random_state

ccp_alpha

0.1

)

fit

(

)

(

"Average number of nodes with pruning

{:.1f}

format

(

mean

([

tree_

node_count

for

estimators_

])))

End Notes

The scikit-learn package is the ultimate go-to library for building machine learning models. It is the first machine learning-focused library all newcomers lean on to guide them through their initial learning process. And even as a veteran, I often find myself using it to quickly test out a hypothesis or solution I have in mind.

The latest release definitely has some significant upgrades as we just saw. It’s definitely worth exploring on your own and experimenting using the base I have provided in this article.

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