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Inform – News Aggregation Supersite Launches

Today next-generation news aggregation site Inform unveiled itself. I spoke to CEO Neal Goldman a couple of weeks ago and got a demo of the site, which was very impressive. I don’t have a great deal of time this morning to run through the site’s features, but here’s what makes it different:

Personalization: There’s a lot now and more coming. You have to register for the personalization features, which include the ability to save articles and create a personalized directory of content or sources/feeds. There’s no Furl/MyWeb capability, however, which would be a very nice feature.

The blog content aggregation is much more limited than the news content right now. It’s not a blog search engine per se. However, it does contain considerable blog content from top news-oriented blogs. And users can add any site/feed they want so it becomes, effectively, a substitute for a newsreader.

Stories that span multiple pages are presented in their entirety in a single window (the site doesn’t send readers back to the original source sites). Ads appearing on those sites also appear with the news content. (Subscription/registration required content is gated and presented as it would appear if one navigated directly to the content site.)

How does this affect newspaper sites?

(There’s a long digression here that I won’t go into about the value of newspaper brands and how to maintain them over time.)

This is a very powerful tool and, in a way, the real fulfillment of the “personal newspaper” that was discussed hypothetically years and years ago, as the way people would be reading news in the future.

There are critics who think it’s too complex and confusing (, for example). I might agree that’s there’s a lot here and it’s not fully intuitive for mainstream consumers. But I think these guys wil get that—I had a discussion with them about duplicative personalization elements—and simplify over time.

The newspapers (or other news media) are going to ultimately be compelled to buy this site. It’s just a question of how long do they wait.

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Uml Association Vs. Aggregation Vs. Composition

Relationships in UML diagram are used to represent a connection between various things. A relationship is a connection amongst things such as structural, behavioral, or grouping things in the unified modeling language.

Following are the different types of standard relationships in UML,





Other than these, UML allows the use of aggregation and a composition relationship.

In this UML tutorial, you will learn:

UML Association

It is a structural relationship that represents objects can be connected or associated with another object inside the system. Following constraints can be applied to the UML Association relationship.

{implicit} – Implicit constraints specify that the relationship is not manifest; it is based upon a concept.

{ordered} – Ordered constraints specify that the set of objects at one end of an association are in a specific way.

{changeable} – Changeable constraint specifies that the connection between various objects in the system can be added, removed, and modified as per the requirement.

{addOnly} – It specifies that the new connections can be added from an object which is situated at the other end an association.

{frozen} – It specifies that when a link is inserted between two objects, then it cannot be modified while the frozen constraint is active on the given link or a connection.

We can also create a class that has UML Association properties; it is called as an association class.

Reflexive Association

The reflexive association is a subtype of association relationship in UML. In a reflexive association, the instances of the same class can be related to each other. An instance of a class is also said to be an object.

Reflexive association states that a link or a connection can be present within the objects of the same class.


Let us consider an example of a class fruit.

The fruit class has two instances, such as mango and apple. Reflexive association states that a link between mango and apple can be present as they are instances of the same class, such as fruit.

Reflexive Association

Directed Association

As the name suggests, the directed association is related to the direction of flow within association classes.

In a directed association, the flow is directed. The association from one class to another class flows in a single direction only.

It is denoted using a solid line with an arrowhead.

UML Association Example:

You can say that there is a directed association relationship between a server and a client.

A server can process the requests of a client. This flow is unidirectional, that flows from server to client only. Hence a directed association relationship can be present within servers and clients of a system.

Directed Association

UML Composition

It is not a standard UML Relationship, but it is still used in various applications.

Composite aggregation is a subtype of aggregation relation with characteristics as:

It is a two-way association between the objects.

It is a whole/part relationship.

If a composite is deleted, all other parts associated with it are deleted.

Composite aggregation is described as a binary association decorated with a filled black diamond at the aggregate (whole) end.

The folder could contain many files, while each File has exactly one Folder parent. If a folder is deleted, all contained files are removed as well.

In a composite aggregation, an object may be a part of only one composite at a time.

UML Composition Example:

For example, in a windowing system, a Frame belongs to precisely one Window. In a composite aggregation, the whole system is responsible for the disposition of its parts, which means that the composite must manage the creation and destruction of its parts.


UML Aggregation

An aggregation is a subtype of an association relationship in UML. Aggregation and composition are both the types of association relationship in UML. An aggregation relationship can be described in simple words as “an object of one class can own or access the objects of another class.”

In an aggregation relationship, the dependent object remains in the scope of a relationship even when the source object is destroyed.

UML Aggregation Example:

Let us consider an example of a car and a wheel.

A car needs a wheel to function correctly, but a wheel doesn’t always need a car. It can also be used with the bike, bicycle, or any other vehicles but not a particular car. Here, the wheel object is meaningful even without the car object. Such type of relationship is called UML Aggregation relation.


Association Vs. Aggregation Vs. Composition

Association Aggregation Composition

Association relationship is denoted using an arrow. Aggregation relationship is denoted using a straight line with an empty arrowhead at one end. Composition relationship is denoted using a straight line with a filled arrowhead at any one of the ends.

Association can exist between two or more classes in UML. Aggregation is a part of an association relationship. The composition is a part of an association relationship.

There can be one-one, one-many, many-one, and many-many association present between the association classes. Aggregation is considered as a weak type of association. The composition is considered as a strong type of association.

In an association relationship, one or more objects can be associated with each other. In an aggregation relationship, objects that are associated with each other can remain in the scope of a system without each other. In a composition relationship, objects that are associated with each other cannot remain in the scope without each other.

Objects are linked with each other. Linked objects are not dependent upon the other object. Objects are highly dependent upon each other.

In UML Association, deleting one element may or may not affect another associated element. In UML Aggregation, deleting one element does not affect another associated element. In UML Composition, deleting one element affects another associated element.

a teacher provides instructions to the students. A car needs a wheel, but it doesn’t always require the same wheel. A car can function adequately with another wheel as well. A file is placed inside the folder. If one deletes the folder, then the file associated with that given folder is also deleted.


A relationship is a connection between things.

Association, dependency, generalization, and realization are various relationships provided by UML.

Apart from standard relationships, composition and aggregation are used inside the UML.

Aggregation and composition are both the types of association relationship in UML.

The UML Composition is a two-way relationship which is also called as a binary relationship.

Twitter Acquires Summify For Social Aggregation

Twitter acquires Summify for social aggregation

The folks at Twitter have picked up a startup by the name of Summify, a group whose main goal it is to aggregate the social media users around the world deal with on a daily bases. As Twitter scoops up this company, so too does the Summify team move over to San Francisco and their products be transitioned into Twitter-centric orbs. Their main service, the aggregation product which moves Twitter, Facebook, RSS, and other streams into one product, will be shut down inside a month.

Twitter is always looking for ways to streamline their already seemingly simple system – it’s just a bunch of text, right? No way, says Twitter, it’s much more complicated than that, and the amount of data they must filter already with all of this “just text” comes down to one thing: they need more hands to help. What Summify is set to do is not only help them on the back end, but bring forth a possible front-end interface change to Twitter down the line as well. Imagine a much simpler way to have all of your social media filtered through Twitter instead of having yet another system to work with?

Twitter’s user base is still expanding, believe it or not, and they’ll continue to scoop up companies like Summify to make the move into the future. While Google+ and Facebook have algorithms galore to work with relevant content filtered in to users based on their interests, with new features as such being launched constantly, it’s high time Twitter stepped their game up once more to stay fresh. Are you still using Twitter?

Summify, for those of you unfamiliar, is known for its two founders, Mircea Paşoi and Cristian Strat, two former interns of Microsoft and Google, having come from Romania to set their headquarters in Vancouver, now moving on to Twitter to stay! Their message from their official blog post outlines their changes to the platform in the coming weeks as thus:

What happens to Summify?

We will be disabling new account registrations immediately and we will also be removing some features. We will keep the email summaries for a few more weeks, but at some point we will shut down the current Summify product. In the meantime, if you’re a user of Summify you’ll still receive your summaries, just like before.

What features are you removing?

Starting today, the following changes will take effect:

We’re removing the ability to make your summaries public (i.e. all summaries will be private)

We’re removing profile pages and influence pages

We’re removing the auto-publish feature

We’re disabling user registration from the website, iPhone and Hootsuite apps

Why are you removing these features?

We are offering a more streamlined service as we transition our efforts to working at Twitter.

Will you still be in Vancouver?

We will be moving down to San Francisco and will work out of the Twitter office.

What will you be doing at Twitter?

We are joining Twitter’s Growth team and will continue to explore ways to help people connect and engage with relevant, timely news.

50 Android Apps To Inform, Monitor And Manage

With the right apps, your Android phone can become an incredibly versatile tool. It can call up useful information in moments at the touch of a finger, track and monitor all manner of information and events, and help you manage that information. Whether you need to stay on top of your business mileage, your appointments, your workouts, the weather or the latest scores, there’s an Android app that can help you do it better.

To help you find what you’re looking for, here’s a list of 50 of the best Android apps for accessing, monitoring and managing your information.

Want to see at a glance precisely which applications are using up all the space on your phone’s internal memory or SD Card? DiskUsage gives you an easy visual representation, and as an added benefit it acts as a file manager for your SD Card. Free.

This time clock allows you to check in and check out on your phone and then e-mail your time sheet to yourself in CSV format. It supports multiple timers and even allows you to record your mileage for when you’re on the go. Paid: $2.95.

This app benchmarks the speed of your mobile network. It provides both download and upload speeds. Free.

Have trouble remembering to check for updates to your apps? aTrackDog finds the newest version of all your apps, even ones not listed on the Android Market, and notifies you when they’re available. It allows you to open, uninstall and manage your apps, and even tracks your uninstalled apps. Free.

Locale lets you manage your phone’s settings based on predefined criteria. For instance, you can set situations like “at school” or “in court” and set the phone to change its volume setting to vibrate when in those situations. You can set automated controls based on battery, location, contact, orientation and time. The phone settings you can alter based on these situations include: Bluetooth, brightness, ring tone, screen timeout, volume, wallpaper or Wi-Fi. Paid: $9.99.

Use this app to test the speed of your Android phone’s processor. This is a great tool for testing the results of overclocking your phone. Free.

This app makes it easier than ever to track your mileage for business reporting. It uses GPS to automatically track and log your mileage. You can then e-mail your report directly from the app. Paid: $8.95 annually.

Are you a political junkie? This open source app from Sunlight Labs lets you keep track of the latest bills before Congress. It also lets you keep track of your national legislators’ actions, including positions, bills sponsored, even their Twitter updates and YouTube videos. Free.

This Twitter client integrates streams from Twitter, Facebook and even chúng tôi Chatter into a single client, allowing you to stay on top of all your messages from various sources. Unlike many clients, it supports multiple accounts, giving you the ability when composing a message to send it out via one of your accounts or all of them at once. You can also customize a large number of features. Free.

Manage a library of PowerPoint presentations directly from your Android phone with this app. You can use the app to share the presentations via e-mail, blog, Twitter and Facebook, and you can also start or join Web meetings using it. Free.

Is the battery on your Android phone consistently running on empty? JuiceDefender can help you extend it! The app intelligently manages your mobile connectivity and other battery-sensitive components to ensure your phone runs as efficiently as possible. For example, the default mode switches your phone from battery-intensive 3G mode to the less-draining 2G mode when you’re not actually using the phone, and it turns of the Wi-Fi radio if the charge goes below a certain level. The Advanced Mode allows you to tune the app’s triggers based on your individual needs. Free.

MangoSpring Mobile is a personal, team and company collaboration tool that allows you to share and update documents on the go. Free.

This app allows you to log, index and search all manner of information, from notes to audio to photos. For instance, you can take a photo of a white board and Evernote will recognize the text in the photo, index it and then allow you to find it later by entering a search term from the information on the white board. It even synchs with the Web. Free.

Time Recording is an app that lets you manage your time sheet, including options like tasks, target time, hourly rate, paid overtime and multiple data/time formats. It also supports CSV export. Free.

This app logs your phone activity to your Google Calendar, allowing you to track who you’ve called or received calls from and when. Free.

ActionComplete is a robust task manager. It is built around projects you create, which are made up of individual actions that serve as milestones in the project. The app is based on the Getting Things Done (GTD) methodology created by David Allen in his book: Getting Things Done: The Art of Stress-Free Productivity. Free.

How To Identify Fake News From Real News Online

Thanks to modern technology, we live in an era of unprecedented connectivity, real-time updates, and incredible amounts of data at our fingertips.

The irony is that despite access to reliable information, disinformation runs rampant. 

And it’s not just flat-earthers, moon landing hoax believers, and tinfoil JFK conspiracy theorists.

There is a lot of seemingly credible information out there that, upon further inspection, turns out to be inaccurate, out of context, or flat-out false information.

The amount of fake news has grown at an incredible rate.

And as the purveyors of these fabrications and half-truths have grown increasingly media-savvy, it’s becoming harder to determine what’s real and what’s “fake news.”

This is a significant problem. Globally, 76% of people acknowledged worries about weaponizing false information or fake news – an all-time high.

Social media platforms have contributed to this, often serving as echo chambers in which these stories get much more exposure than they would ever have received in the pre-internet world.

And this, in turn, offers them a false sense of credibility.

While even the most intelligent people can be mistaken occasionally, maintaining a healthy degree of skepticism and evaluating the source of information can combat your vulnerability to misinformation.

What Is Fake News?

In its research guide, the University of Michigan Library describes fake news as “those news stories that are false: the story itself is fabricated, with no verifiable facts, sources or quotes.

This separates fake news from misinformation, which is inaccurate information created or shared by mistake without the intention to deceive.

An example is the famous “Dewey Defeats Truman” headline from the Chicago Tribune.

On the other side is fake news or disinformation, which is intentionally false or misleading.

First Draft News, a nonprofit coalition created to fight false information online, identifies seven different types of mis- and dis-information:

Satire or parody – no harm is intended, but it has the potential to fool.

False connection – headlines, visuals, or captions that do not support the content and thus mislead the reader.

Misleading content – content is purposefully framed to portray a person or issue in a particular light.

False context – stories are presented with false or missing contextual information.

Imposter content – uses fabricated quotes or information from genuine sources.

Manipulated content – manipulated information or images meant to deceive.

Fabricated content – 100% false content intended to deceive and do harm.

These stories are increasingly dangerous in the digital age. Many people consume stories on social media without fact-checking or confirming that such headlines exist for a “shock” factor. 

Once these stories are shared and popularized, people begin to believe them and accept them as the truth.

Jokes And Satire Are Not Fake News

They are intelligent satire pieces intended to be humorous – not real – and their entire sites are based around their readers being knowledgeable about this strategy and theme.

A Word On Mainstream News

According to the 2023 Trust Barometer, an annual survey of global trust and credibility by Edelman Data & Intelligence, 50% of people distrust the media, and 46% view it as a divisive force in society.

A 2023 Gallup poll found Americans’ trust is even lower than the international average, with only 36% expressing a fair amount of confidence in mainstream media.

This varies by political affiliation, with 68% of Democrats trusting major news sources, as compared to 31% of independents and just 11% of Republicans.

However, most mainstream news sources have to undergo editorial reviews. Readers recognize them as being prestigious forms of journalism.

The Weather Channel, PBS, the BBC, CBS, ABC, NBC, and the Wall Street Journal were among the most trusted across ideological groups.

However, of these, only the Weather Channel was viewed favorably by conservatives, who trust Fox News and Newsmax as reliable sources of information.

How To Differentiate Between Fake News And Real News

While it’s not easy, there are some things you can do to help determine whether a story is real or fake.

Here are some tips to help you differentiate between fake news and real news stories:

What Is The Site?

Most of the fake news sources that go for “shock” value and produce fake stories are not as recognized. Look into the source itself and see whether it is a website that you can trust.

Check The Domain

Many fake news stories use URLs and domain names similar to reputable news sources to mimic them.

Just like you should never enter personal information into your bank’s website without first verifying it’s not a phishing site, you should double-check the URL of the news sites in social media posts.

What Are The Authors’ Sources?

Good news stories contain links to other reputable reporting by respected organizations.

They contain interviews with individuals who can confirm or deny they made a claim. They are supported by evidence, dates, and other data that can be fact-checked.

Be wary of sources that cannot substantiate their claims.

Sometimes a source may sound reputable in a piece, only for you to later find out no such person exists.

For example, the satire site Snickersee published an article about the return of bottlenose dolphins to Lake Michigan.

If you were not familiar with the site, at first glance seemed legitimate, even going so far as to quote a scientist with the Great Lakes Fish and Water Quality Society.

However, no such scientist or organization exists, and dolphins have never lived in the Great Lakes.

Fact Check!

When in doubt, fact-check the information that you read. You can start with a simple search using the keywords or the event that is being reported.

You can also use sites like PolitiFact, FactCheck, and Snopes – which are incredibly reputable fact-checking sites for various issues and topics (not just politics).

Examine The Website Closely

It is essential not to look at one story alone but the full spectrum of details on the site.

Is there another fake-looking or shocking headline? What does the overall website look like? How is the user experience?

Sometimes doing a little further digging will make it evident if a news story is fake.

However, this can be tricky as many fake news sites intentionally mislead visitors. They may look like the real deal, all the way down to the logo in the masthead.

Just remember sites like chúng tôi or chúng tôi have teams of web professionals on staff, including UX and UI specialists.

A reputable site is unlikely to be slow-loading, clunky, and cumbersome to use.

Likewise, glaring spelling or grammar mistakes, while not impossible, do not usually make it through the proofing and editing process.

Check Wikipedia

This may be surprising, but Wikipedia is an excellent source for identifying fake news sites.

It maintains an ever-growing list of fake news sites. This list includes sites like American News, which have created disinformation shared via social media, as well as satire sites and those used to spread malware.

Fact Check With Google

To combat false information and aid fact-checkers, journalists, and researchers in their work, Google added Fact Check Tools to its toolbox in 2023.

This collection of more than 150,000 fact checks allows users to access information from “reputable publishers” around the world to ensure integrity.

To use this tool, enter a topic or person into the search bar.

Google will then pull information from its network of trusted publishers to give you at-a-glance fact-checking.

For example, despite rumors that Tesla CEO Elon Musk has invented a new digital currency, Google Fact Check is easily able to squash this.

Put Technology To Work

There are several digital tools you can employ to combat fake news.

A list compiled by the RAND Corporation, an American global policy think tank, includes several digital tools for fighting online disinformation.

These include everything from browser extensions like BotSlayer, which helps track and detect information manipulated on Twitter, to verification and bias checking tools like NewsCheck Trust Index, to collections of resources that promote media literacy skills like NewseumED.

Read Past The Headline

This practice is particularly problematic on social media platforms, where studies have shown up to 59% of people will share articles without reading past the headline.

In response, both Facebook and Twitter have implemented features that push users to read articles before sharing them in their feeds.

Be Aware Of Your Own Biases

Everyone likes to feel smart. And everyone wants to have their opinions confirmed. That’s why some people will doggedly stick to their version of reality even in the face of overwhelming evidence that they’re wrong.

While you may not be that stubborn, everyone has implicit biases. And that’s why it’s imperative not to let what you want to believe override the facts.

Confirmation bias occurs when you put more stock into something that confirms what you already believe while minimizing information it doesn’t. Conservative-minded people trust right-leaning news sources, and liberals rely on liberal-minded platforms.

Help Combat The Spread Of False News

As long as there has been news, there have been bogus stories.

But whereas a malicious actor spreading false information about Alexander the Great during the Siege of Tyre would only be able to influence a few thousand people, social media has created an environment in which anyone can spread disinformation globally, potentially to millions of people.

According to Avaaz’s global activism nonprofit study, the top 100 most popular false or misleading stories about the 2023 U.S. presidential election had 162 million views.

By contrast, there are only 168 million registered voters in the country. 

The same Avaaz report stated that an October 2023 poll found roughly 91 million registered voters saw misinformation about mail-in voter fraud on Facebook. And 35% of registered voters believed this. 

Fake news is a significant problem in the cyber age. And at the end of the day, it doesn’t boil down to beliefs or opinions. Facts don’t change, no matter what your views are. Water is still wet, and ice cream is still cold, even if it that inconvenient for some people.

And while social media platforms are attempting to uncover solutions to this issue, much of the burden will ultimately fall on you, the user.

But this makes it essential that each person does their part to combat the spread of fake news.

You should approach every news article, video, or social media post skeptically. Even if the originator is a reliable source of information, at the end of the day, they’re only human.

And that means, just like everyone else, they can fall victim to incorrect information, inaccurate statistics, or quotes taken out of context.

Do not share fake news on your social channels. Even if you’re only sharing it for its sheer outlandishness, you’re increasing its visibility, so don’t make this mistake.

If your friends or family members are sharing disinformation, message them and let them know. And be sure to mention how you identified it as fake.

Hopefully, this will help others identify it as false news and avoid sharing it further.

Everyone has to do their part, but if we all do our part, we can at least stem the tide of this unfortunate phenomenon.

More Resources:

News Roundup 31St May 2023

This week, Facebook has updated us on how it is enforcing its Community Standards with its third report. The report includes new data in a bid to make sure its enforcement is more transparent.

New research has revealed that brands who form emotional relationships with customers are likely to see better brand loyalty, showing that the human element and storytelling really do benefit companies.

Finally, Twitter has announced a new feature. Those who live stream will now have the opportunity to add audio-only guests to their video, which could be used in a number of ways.

Learn more about all of this with our news roundup.

Facebook releases third Community Standards Enforcement Report

Facebook has published its third Community Standards Enforcement Report, which covers Q4 2023 and Q1 2023. The report includes new data points to provide an improved understanding of the process that Facebook goes through when removing content.

The social media giant has now added data relating to content appeals and how much appealed content was restored. This is the first time that Facebook has included this information.

In addition to this data, it is also including data on regulated goods, detailing how the platform is performing when it comes to removing attempts to sell illicit goods, with a focus on drugs and firearms.

These additions to the report mean that the Facebook report now includes metrics across nine policies within its Community Standards. These include/ adult nudity and sexual activity, child nudity and sexual exploitation, bullying and harassment, fake accounts, regulated goods, hate speech, spam, global terrorist propaganda and violence and graphic content.

Appeals and correcting mistakes

Facebook has admitted that its enforcement of Community Standards isn’t perfect and so it is making its process for dealing with any mistakes a bit more transparent with its report. The data will show how much content was restored following user appeals and how much it restored on its own.

The platform can restore content without an appeal for a number of reasons, including:

When multiple posts of the same content have been removed, Facebook can use one person’s appeal of this decision to restore all affected posts.

An error is identified during the review of removed content and so it is restored before an appeal takes place.

If a post is removed because it could feature a malicious link, it can be restored if Facebook learns that the link isn’t harmful.

Regulated goods

While Facebook has had policies about drug and firearm sales in place for years, this is the first time this information is being included in the report. While it has used a range of methods when dealing with this type of post previously, it introduced AI in the summer of 2023 to better identify content that violates its regulated goods policies.

According to Facebook, this has enabled it to take more action, usually before people have had to report content. The platform reports that it took action on around 900,000 pieces of content relating to illicit drug sales in Q1 of this alone. Of these, 83.3% of the content was detected proactively.

Facebook hopes that this extra information will help it fulfil its promise to become more transparent when it comes to how it develops its policies and how it measures its enforcement of them.

Emotional bonds with brands result in customer loyalty

Brands that are able to form emotional bonds with customers are more likely to have a high customer retention rate, according to new research. A study from Deloitte Digital has found that appealing to customer emotions directly relates to trust and repeat custom.

According to the findings, companies who appeal to customer’s emotions on four levels – data boundaries, connection, loyalty and consistency – have a better chance of developing meaningful and beneficial relationships.

Some 62% of the consumers surveyed said they felt a relationship with a brand. Of these, 76% said they have stuck with that brand for four years or more due to the fact they trust it. In fact, trustworthiness is the most important factor when it comes to brand favourability, with 83% of respondents selecting it.

After trustworthiness was integrity (79%) and honesty (77%), showing that transparency is a vital aspect of cultivating customer relationships. This means that building trust is the first step in cultivating lasting relationships with consumers.

Building this trust can then aid in the development of future relationships, as customers who trust a brand are more likely to recommend it. In fact, just under half (44%) of those surveyed said that they have endorsed a product based on emotional criteria. Of these, 60% said they use words like “happy”, “love” and “adore” when recommending brands they feel a connection to.

Timothy Greulich, experience management practice leader at Deloitte, said: “Customers and consumers are longing for human connection with the organizations and people they tend to do business with. When pressed on what those connections look like, they described their relationship in the context of a friendship, more importantly, a two-way relationship, where both parties are responsible and engaged in the health of the friendship/relationship.”

Another factor that influences customer trust is how brands use consumer data. The research found that three-quarters (75%) of customers want a brand to know why a purchase was made and over half (52%) want that brand to know they are satisfied with their purchase. However, 35% don’t want brands to search their browser history and 59% don’t want brands responding to social posts, whether they are negative or positive.

While issues like privacy breaches can cause an end to a consumer’s relationship with a brand, the way that a brand reacts to the situation can make a huge difference. Some 77% said they would continue buying from a brand if they are offered an apology that seems genuine when an issue arises.

This goes to show that perfection is not the key to creating and maintaining customer relationships. If a brand is able to appear human, trustworthy and honest while also holding their hands up when something goes wrong, it is likely to lead to lasting relationships that offer high ROI.

Facebook is bringing a new add type to its social media network that could provide a boost to mobile games. Facebook users will now be able to trial a mini version of a mobile game through its new ad format, allowing them to see if the game is for them before downloading it.

According to Facebook, people were 60% more likely to open a mobile game they had downloaded if they had the chance to test a playable ad first compared to those who downloaded without first testing the game.

Facebook will also be offering vertical video and zip file support, which will be available in the next few weeks.

Head of insights at Differentology, Dan Brilot said: “The mix of low-rolling monthly subscriptions, in addition to episodic content, means SVOD has unusually high levels of loyalty as a category, with one in six claiming to always go to an SVOD service first when deciding what to watch.

“The figure rises significantly for 16-to19-year-olds, with over half (53%) never going to live TV first, while 17% of the age groups claim the number of paid SVOD subscriptions in their household will increase over the next three years. New entrants, such as Britbox, seem set for success, provided the price point is in line with current SVOD providers.”

The research findings follow on from the recent announcement that Coca-Cola is integrating with Netflix’s Stranger Things season three, which will see the launch of New Coke, suggesting that this could be the direction that the streaming service is going.

Twitter launches new live streaming with guests

Twitter has announced its new live-streaming option that will mean users can add audio-only guests to their streams. Tests for the featured were spotted by some users earlier in May but the new Live Guests option is now being rolled out across the platform.

The feature means that viewers can join in a conversation if the streamer grants permission. People can join a stream with their audio only, with their avatar appearing on the screen. This feature could be used to host question and answer sessions, or interviews live on Twitter.

The platform said of the new streaming feature: “Conversations on Twitter can take place in many ways, and our latest update to live video brings another dimension to how you can discuss what’s happening. Starting today, your Tweets are going £IRL and now you can hot a live video and invite up to three people as guests. Those you allow to join can be heard by everyone and can drop off at any time.”

While the option is a good step forward for Twitter, it seems to be slightly behind other social media networks. Instagram and Facebook Live already allow split-screen live streams with a guest, which is something Twitter doesn’t allow. However, the ability to invite up to three guests could be enough of a difference to bring people to this feature instead.

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