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Getting help

Fleet’s not the only one who knows that having a great product is the real key to getting it placed in movies and on TV. Sarah Shaw learned that lesson firsthand. The former handbag designer’s own product lines hit pay dirt when one of her handbags was featured in the movie Legally Blonde.

Shaw’s product not only made it into the movie, but was also used in the promotional poster. Before she knew it, Shaw’s purse was carried by retailers, including Nordstrom, which promoted it with a copy of the movie poster as a free gift.

For Shaw, the placement was a big deal, even though she had worked in the movie industry before. Today, as the owner of the small business consulting firm Entreprenette, she offers a free product-placement service to any small business owners who want to sign up. The service, Instantly Famous, feeds product-placement requests from showbiz types to the regular folks who are struggling to break down Hollywood’s door.

Shaw offered Business News Daily readers some tips on how to handle product placement on their own:

The easiest products to get into movies or on TV are clothing, accessories and shoes. An actor wearing your product is also going to get you a bigger bang when you approach the press or stores. The second easiest is a prop or set dressing item.

Contact the production office to find out who the costume designer, property master, or set dresser (according to your needs) is, then send them your catalogs or line sheets with a note saying you’d like to show them your line and can offer them wholesale or even donate the products.

Find a list of current or upcoming shows by ordering Production Weekly for $75 per month. It has all the necessary contact information for each show, so you can pick the appropriate ones for your particular collection.

If they choose to use your product, be sure to deliver on time; if not, you may find yourself blacklisted.

If you do get a placement, follow up to see if you can get a photo. They won’t always be able to get you one, so ask once and then wait. When the film or TV show is released, use that moment to get PR for yourself by creating a one-sheet that features the product, the celebrity and the show. Send it to all press outlets and the stores you sell to, and watch the money roll in!

Social-famous products

Social media platforms like Facebook, Twitter, Instagram, and TikTok offer the space to interact with audiences of all ages and create engaging content to market your products.

Because of platform algorithms, there isn’t one particular key to going viral. However, there are strategies you can use to increase product awareness on social media and user engagement in company content.


Due to the large volume of users on each social media platform, a post can quickly go viral, meaning it has spread quickly to a massive audience and gained thousands of views or more.

3. Use influencer marketing.

One of the most effective ways to increase product awareness is through influencer marketing. There are various types of influencers, ranging from a nano-influencer who has 10,000 followers or fewer to a mega-influencer who has a million or more followers.

Most influencers, also known as content creators, have a niche audience that can be extremely useful to brands that want to get their products out to a specific market. In exchange for some form of payment agreed on between both parties, the influencer will create content that promotes the brand’s product, links to their social media pages or website, and gives an honest review.

Sponsored content can reach thousands of people within hours, which makes influencer marketing one of the smartest strategies for product awareness.

Jeanette Mulvey and Jennifer Vishnevsky contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.

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Google Expands Eligibility For Product Rich Results

Google expanded eligibility for Merchant Listing search experiences and product snippets through the use of structured data. This change affects merchants, product review sites and product information aggregator sites.

Merchant Center feeds are no longer necessary to be eligible for product rich results.

There are also two new reports in Google search console.

Google’s announcement stated:

“Initially, product snippets in Google search results were primarily powered by Product structured data, and merchant listing experiences were primarily powered by product details supplied via a Google Merchant Center feed.

Now merchants can be eligible for merchant listing experiences by providing product data on web pages without a Google Merchant Center account.

This improved eligibility has in part been made possible by recent extensions to product-related properties and types in chúng tôi for areas such as apparel sizing and energy efficiency ratings.”

Enhanced Product Experiences in Search

Enhanced experiences, sometimes referred to as rich results, are search features that can show images and provide more information than a regular search snippet.

When merchants use the appropriate structured data they will become eligible to have their products displayed for sale directly from the search results.

Google highlighted two product related search experiences:

Popular Products

Product Snippet

The popular products search experience displays images of the products right in the search results.

Google published an example of a popular products in search:

The other kind of rich result that has expanded eligibility is called a product snippet.

Example of a Product Snippet

New Search Console Reports

The new reports that are viewable within Search Console are:

Merchant listings report

Merchants that sell products should use the merchant listing report. This report shows structured data issues related to the free listing experiences.

Product snippets report

Sites that publish product reviews or don’t sell products but use product structured data should use this report.

This report shows structured data problems related to product snippets in search.

The product snippets report absorbs the old product structured data report. The data from the old report is now available within this new report.

Free Product Listing Experiences Documentation

Google updated the documentation for the Free Listing Experiences.

The updated documentation now features more information related to how merchants can qualify for free listing rich results through the use of product structured data.

Cited Resources:

Google’s announcement of expanded merchant listings eligibility

Google Product structured data documentation

Featured image by Shutterstock/Ljupco Smokovski

Screenshots by Author

Lockshot Tweaks Your Lock Screen So You Can Almost See What’s Behind It

LockShot is a new jailbreak tweak in Cydia that brings a new blurred aesthetic to the Lock screen so you can see what’s behind it.

In this review, we’ll show you how it works and provide some examples of its tantalizing appearance.

A peek behind

The Lock screen is like the cover of a book; it’s the first thing you see every time you go to unlock your device. It’s also the layer of security between your device and any unwanted hands.

Out of the box, you can configure your Lock screen can have either the same or a different wallpaper from your Home screen. The wallpaper is opaque, and there’s no way to see through it. On the other hand, when you unlock your device, everything you can do with it comes into focus.

LockShot changes the way you look at your Lock screen by treating it more like a frosted window into your device. The tweak gives you a sneak peak at what is waiting for you just after you unlock your device, but it’s blurred heavily enough that you can’t actually make out any text or personal information.

In this example, we see the Home screen underneath the Lock screen’s blur:

You can see the colors of the Home screen apps just hiding behind that frosted glass effect, but it’s not clear enough that you can make out any text or important details.

Below, we have an example of the Weather app hiding behind the Lock screen:

The same aesthetic applies. Here’s yet another example, this time with Cydia:

Configuring LockShot

The tweak will also add a preferences pane to the Settings app, letting you configure the tweak however you might like to:

Among the things you can do here are:

Enable or disable the tweak on demand

Enable or disable the zoom animation when unlocking your device

Configure the custom blur radius that you want

Enable a color tint effect

Choose the tint color you want to use

Respring your device to save your settings

My thoughts on LockShot

I really like what I’m calling the “frosted window” effect, and I’m not really into any of the color tinting options, but I do know that there are some people out there who may feel a little uneasy about giving anyone the chance at all to peer into what might be behind the Lock screen.

For those who like cool effects, I think this is a nice way to add some flavor to your device so you’re not just looking at a picture for a wallpaper.

Of course, from a security perspective, it does provide a preview into the app you were using last. In some cases, the blur isn’t enough to hide what you were using. For example, you can tell quite clearly when I was in the Cydia app, so anyone can assume that’s what I was doing last on my device.

Really, it all comes down to personal preference.

Wrapping up

LockShot is a cool new mean to change the way your Lock screen looks on your jailbroken iOS 9 device. With it, you can have a little tease of what’s hiding behind your Lock screen.

If you’re interested in trying LockShot, you can download it from Cydia’s BigBoss repository for $0.99.

Seo For Ecommerce Product Pages: 20 Do’s & Don’ts

Ecommerce is expected to grab even more of the retail pie, with a projected growth of nearly $11 trillion between 2023 and 2025.

An increasing number of ecommerce sites want a piece of this pie, making it critical that your search strategy delivers.

10 Do’s Of Ecommerce Product Page SEO

Here are 10 steps to take and 10 to avoid for a successful SEO strategy.

1. Fine-Tune Your Keyword Strategy

Keyword research is the foundation for product page optimization.

When conducting keyword research, always use product-focused topics that users are searching for. Don’t fixate on volume. Instead, think about relevancy and what will actually convert.

Product pages have transactional intent, so make sure your landing pages are optimized for searchers ready to buy.

Someone looking for a specific product like “Series S60l & Expression E52 paintbrush” strongly indicates they are ready to purchase it due to the detailed nature of their search.

Make it easy for them to take that next important step.

2. Optimize Titles And Meta Descriptions

Title tags and meta descriptions are very important in product page optimization.

Make sure you include details such as:

The brand of the product, including your proprietary brand.

The name of the product.

The model number.

Other important information (e.g., dimensions).

3. Mark Up Product Pages With Structured Data

All product pages should have product schema and review schema, which can:

Improve your CTR and drive more sales.

4. Add Clear And Helpful FAQs

High-quality content that meets the users’ needs is key to ranking high in SERPs.

If users do not find your content useful, your bounce rates will be high, and customers may decide not to buy from you.

Most category and product pages are light on optimized content and do not have an FAQ section that is marked up with FAQ structured data.

Instead, they tend to rely on user-generated content (UGC), which is a mistake.

Suppose I have a question about a product and do not want to talk to a chatbot or call customer service.

If the brand in question has built an FAQ section with answers to questions that users commonly ask, I can easily find the information I’m looking for, and so can other customers.

That, in turn, helps the brand sell more products.

5. Always Write Unique Product And Meta Descriptions

I cannot tell you how many times I have seen an ecommerce site use the same product description for all products. This is a huge opportunity lost.

6. Share Real Testimonials And Customer Reviews

Product pages with customer reviews see conversion lifts of 52.2% more than their review-free counterparts, so this should be a no-brainer.

Genuine testimonials from customers, who have tried your product, speak volumes to in-market consumers trying to figure out whether or not to buy from you.

That’s why it’s so important to let customers share their experiences with your products and how they’ve helped solve problems.

Reviews help build trust – especially if you have an endorsement from a carefully vetted celebrity or famous influencer.

They also provide the fresh, unique content Google craves. Just be sure to mark them up with the review schema.

7. Test Landing Pages To Find The Best

Tools like Optimizely and Google Optimize provide an intuitive way to test even the slightest variations within product pages, which you should absolutely do to figure out the ideal configuration.

Changing the location of your call to action, for example, could drive more conversions.

Test your page layout options to see how they can best support sales.

8. Use High-Quality Video And Imagery

One of the drawbacks of shopping online is you cannot physically touch or test the product you are considering.

High-quality images and videos can fill that gap by providing end users with the information they need to feel confident in their purchases.

Recently, my search for a cordless drill led me to the Home Depot site. The company’s site ranks very high for this term, and its landing page is filled with powerful content that includes:

Videos that answer common questions.

Q&A with other customers.

The imagery of what a particular kit includes.

This was a great user experience because I wanted to know how many batteries came with the drill and if it came with a bag.

9. Minimize Page Load Times

Your product pages must be optimized for mobile. More and more consumers are conducting their online searches this way.

Fast-loading webpages will get your content in front of your target audience more quickly and provide a better user experience.

That, in turn, helps increase sales, revenue, and pages per session. Plus, it gives you a leg up on the competition.

It also decreases your bounce rates.

Aim for three seconds or less.

10. Audit Your Product Pages For Technical Issues

Product pages can often be duplicated because of faceted URLs, which can cause a lot of headaches for SEO, such as:

Duplicate content.

Wasted crawl budget.

Split link equity.

To avoid these issues, audit your pages to see which technical and content elements need to be optimized, if any.

Problems to watch for include:

Duplicate title tags and meta descriptions.

Slow page load times.

Broken links.

Thin content.

404 pages.

302 redirects.

Missing structured data.

10 Don’ts Of Ecommerce Product Page SEO 1. Don’t Use Product Descriptions From The Manufacturer’s Website

This is one of the most common mistakes I see in optimizing product pages.

Many manufacturer descriptions are not compelling, lack all the information a customer needs – and are not optimized for search.

It’s worth taking the time to write more informative and engaging descriptions. The more detailed information, the better. This may very well be the difference between being found and being invisible.

Also, remember that you do not want duplicate content, which will hurt your SEO efforts.

2. Don’t Kill Your Seasonal Pages Once Peak Is Past

This is a common mistake I see brands make.

While removing seasonal pages after the peak period may seem sensible, doing this will leave you with the same uphill battle every year, once again, trying to regain the authority your site needs to rank for seasonal terms.

And by the time you do this each year, it will likely be too late.

If you have a seasonal product page that has built up rankings, traffic, and sales over time, do not eliminate it.

Amazon is a great example of how to do this well. They have a dedicated Black Friday URL that only gains authority over time.

Amazon can then update the page as the peak Black Friday season approaches.

3. Don’t Use Automated Optimization

Dynamically populated product pages with the product’s name as the title tag, followed by brand and nothing else, is not a best practice.

Also, using automated descriptions and changing just a few variables could negatively impact your CTR.

Instead, include important information in the titles that you cannot automate. This can help your site rank for targeted keywords.

All titles and meta descriptions should be unique.

4. Don’t Pull Out-of-Stock Pages

Sometimes products go out of stock, especially when supply chains are stressed.

But if the product is temporarily unavailable, you should keep the URL live, especially if the page has rankings and traffic.

As with seasonal pages, this can seem counterintuitive.

In fact, a more profitable strategy is to keep these pages live and provide links to other relevant products until the item is back in stock.

5. Don’t Use The Wrong Type Of Structured Data – Or None At All

Structured data (i.e., reviews and product data) can help your site rank in the rich results and drive more traffic and sales. Having product data can help your site rank for rich snippets.

Many brands use the wrong type of structured data or do not implement any structured data. Both hurt your site rank.

6. Don’t Use Weak Calls To Action – Or Omit Them Entirely

Oftentimes, many brands do not have strong calls to action (CTA), but clean and easy CTAs are a must-have for any site.

Remember that the main job of your product page is to drive revenue and sales.

If it takes users too long to find how to purchase your products, they will instead visit your competitors’ sites. Make it easy and convincing for them to buy from you.

7. Don’t Optimize For CEO Keywords And Keywords With No Volume

Often, when a CEO asks an SEO specialist, “Why are we not ranking for XYZ keyword?” The answer is that XYZ has no search volume.

Think like a customer, do your research, and use data to inform your decisions about which keywords to use.

For example, if I’m optimizing for “lego spice girls back in stock,” it won’t be worth it because users are not really searching for this term.

Once I rank for it, I won’t get many sales because of the low volume.

8. Don’t Miss Opportunities For Internal Linking And Backlinks

Links still matter for ecommerce.

Often, brands build links to their homepages and category pages but forget about product pages.

But these pages can rank, especially for long-tail keywords that have high purchase intent and can dramatically increase revenue and sales.

That’s why you should always support product pages with internal links and even paid social to improve visibility and performance.

9. Don’t Charge The Wrong Price

Not having the right pricing strategy can cause consumers not to buy your products and possibly not to trust your brand.

This is especially true when prices spike on products high in demand, as we experienced during the baby food shortage.

We all know the laws of supply and demand, but paying 20% more for baby formula is crazy. Luckily, states are cracking down on price gouging.

10. Don’t Forget Mobile Optimization

To appreciate just how important it is to optimize for mobile shopping, consider that more than 60% of online shoppers in the U.S. shop via mobile devices. And more than one-third are mobile-only shoppers.

Not having a mobile-friendly product page can cause users to not even consider buying products from your site.

Wrapping Up

By sharpening your SEO strategy, you’re also burnishing your brand.

Giving consumers the best information there is on a product (and quickly), a compelling reason to buy, answers to their anticipated FAQs, and genuine third-party thumbs-up, you’re giving them reasons to return to your site.

Brand building is a long-term commitment. Even when it doesn’t immediately lead to a buy, it’s an assurance to customers that they can trust you.

And being vigilant about your SEO is an important way to build that trust.

More Resources:

Featured Image: ImYanis/Shutterstock

Strategies For Amazon’s New Product Targeting On Seller Central

Earlier this month, Amazon Ads announced that Product targeting would be available on Sponsored Display for U.S. sellers.

Now available via Seller Central, the expanded capability means reaching shoppers who are browsing similar and/or complementary product types and categories.

Previously, Seller Central targeting was limited to just audience choice.

This change means the abilities to target specific product IDs and categories are now available.

A Welcome Addition Upgrade to Sponsored Display

Amazon released Sponsored Display last year, but sellers were underwhelmed with its debut.

“There was very little ability to control targeting and the bids were very expensive and didn’t convert well,” said Robyn Johnson, an Amazon expert and CEO of Marketplace Blueprint.

Outshining Competition with Superior Stats

For example, if you sell for less than a competitor, or you know you have a better star rating, your ad would appear beneath the “Buy” button of the product they’re considering.

This inserts you right into the buying path to give the customer an option to comparison shop you against the product they’re thinking of buying.

Brand Defense, Upselling & Cross-Selling

However, that strategy also needs to be considered as one competitors might do.

“You can highlight another variation of the product or other products you sell. You want to do this for two reasons: the first is the potential to increase your average order amount. The second reason is that it protects your digital real estate from other brands looking to siphon off traffic.”

The targeting ability also means you can cross-sell to your own product lines.

Instead of thinking simply in terms of like products, think about how you would cross-sell to other, related categories.

If you sell matching jewelry, pair a complementary bracelet with the necklace a user is looking at so they can add it to their cart easily.

Consider how you might cross-sell in emails, and apply it to the products you have on Amazon.

Likewise, you can target complementary product categories.

If you sell tennis racquets, you may want to target users browsing tennis skirts.

Product Targeting is now available in Seller Central to U.S. Sellers only, with a modified version for worldwide sellers.

The full announcement can be found here.

Image Credits

Image 1 courtesy of Robyn Johnson

Image 2 courtesy of Amazon

The 10 Most Famous Fad Diets Of All Time

People have understood the importance of eating right and hence, are always on the lookout for a good diet that can help them to achieve their weight management goals. However, when it comes to fad diets, you may come across too many options on the internet. These fad diets may be overwhelming as they claim quick weight loss.

You need to choose the right diet for you as per your health conditions, medications you are taking and most importantly after talking to your primary healthcare provider. The options available are endless and hence, you must choose the diet wisely. Here is the list of 10 of the most popular fad diets with their benefits and downsides to help you choose the right match for your health goals.

Most Famous Fad Diets

Before starting any diet, you must remember that rapid weight loss cannot be sustainable. Quick weight loss diets may not be healthy and you may gain weight once you stop the diet. Let us have a look at the 10 most popular fad diets.

Paleo Diet

The Paleo diet emphasizes whole foods, lean protein, vegetables, fruits, seeds and nuts. The other flexible versions of the Paleo diet may permit the consumption of dairy products like butter and cheese, but the majority of Paleo diets discourage processed food, sugar, grains and dairy products.

In this diet, you consume fewer carbohydrates and more proteins. As a result, you consume 300 to 900 fewer calories than the everyday requirement. Some studies claim that the Paleo diet may reduce waist size and promote significant weight loss. This diet may be effective in reducing risk factors for heart disease like triglycerides, blood pressure and cholesterol. Also, it may help people with diabetes as it controls the blood sugar in the body. However, the Paleo diet totally eliminates whole grains, legumes and dairy products which are healthy and nutritious.

Keto Diet

The goal of this Keto diet is to push your body into a state of ketosis where it burns fat for energy instead of carbohydrates. This low-carbohydrates and high-fat ketogenic diet replace carbohydrates with unsaturated fats like seeds, nuts, butter, oil, cheese and avocados. The Keto diet may help in weight loss and type 2 diabetes.

Also, it may help children with epilepsy as it may reduce seizures due to a reduction in inflammation in the brain. However, the side effects of the Keto diet can be unintended weight gain, kidney problems and heart issues. The state of ketosis can be dangerous for people with Type 1 diabetes as it may cause acid buildup in the bloodstream. Also, the Keto diet restricts many foods with health benefits and may not be a long-term solution.

The Atkins Diet

It is the most popular low-carbohydrates weight loss diet which permits more consumption of protein and fats by avoiding carbohydrates. The Atkins diet is split into four phases which begin with the induction phase and here you are allowed to eat 20 grams of carbohydrates per day for two weeks. After that, the next phases allow the slow reintroduction of healthy carbohydrates into the diet.

Many studies have found this diet to be beneficial for faster weight loss. It helps to reduce belly fat and overall weight loss. Also, it may reduce risk factors for chronic health conditions like heart problems and diabetes. Compared to other diets, this diet is easier to stick to. One of the downsides of this diet is that it may lack calcium.

Mediterranean Diet

It is often termed a heart-healthy diet as it includes vegetables, legumes, fruits, whole grains, olive oil and heart-healthy fats. The foods that are permitted in this diet are from the countries surrounding the Mediterranean Sea like Greece and Italy. This diet also allows red wine in moderation and allows consumption of seafood, nuts, unsaturated fats and omega-3 fatty acids.

The Mediterranean diet limits sweets, dairy products and red meat and encourages regular physical activity. The diet may help to reduce the risk of heart problems, diabetes, some cancers and Parkinson’s disease. No doubt, it is one of the healthiest diets considering the alternatives and eating patterns for the followers, but it may develop vitamin D deficiency when you cut back on dairy products.

Intermittent Fasting

Intermittent fasters have to focus on when they eat. They have to follow a strict schedule alternating the periods of eating and fasting. Usually, there is a six to eight-hour window each day. Some may choose to eat only one meal for a few days every week. Drinking a lot of water to stay hydrated is encouraged.

The diet gives you the flexibility to choose your eating and fasting schedule. It may improve health conditions like obesity, heart problems, some cancer and neurological disorders. However, people who are pregnant, breastfeeding or taking insulin require regular food intake and this diet may not be suitable for them. Also, fasting may result in overeating, undereating, irritability or abrupt weight gain.

DASH diet

The Dietary Approaches to Stop Hypertension (DASH) diet focuses on the intake of foods with low sodium and low fat. It is often recommended for people with heart problems and hypertension. The diet permits the consumption of high-potassium foods like fruits, vegetables, beans and lentils along with low-fat products like fish, poultry and unsalted nuts. The DASH diet may lower blood pressure and the plan is adaptable to any lifestyle. However, consuming less sodium may be unhealthy.

Vegan Diet

This diet eliminates all animal-derived products like eggs, honey, dairy products and meat. A vegan diet is high in fibre and low in cholesterol and is often linked to lower inflammation. This plant-based diet may control chronic health diseases and obesity. Vegans may experience depression or an increase in the risk of stroke as they have low levels of vitamin B12.

You may have to consult a doctor and take some supplements to avoid nutritional deficiencies. Research shows that a vegan diet is beneficial as it restricts whole and minimally processed foods, but giving up all animal products like honey or milk can be tough for some people.

Weight Watchers

The Weight Watchers (WW) system focuses on eating a balanced diet and eating everything you want but in moderation. You can easily track what you eat and through the system get the motivation to follow your weight management goals.

Local support is provided through virtual meetings and the diet has been in practice for more than 40 years. It offers immense flexibility but also makes it a bit difficult to overcome the temptation to eat your favorite foods in moderation.

Zone Diet

This diet maintains the balance of foods you consume by adding protein and reducing carbohydrates. A zone diet may help you in weight loss, reset metabolism and reduce the risk of chronic health conditions like diabetes and heart disease.

Typically, followers have to adopt a 30-30-40 breakdown to control their insulin levels in the body and hunger. Here, you consume 30 percent protein, 30 percent fat and 40 percent carbohydrates. The variety of food options and ease of use make it one of the popular diets. However, some may feel this diet is restrictive and light on nutrients.

Dukan Diet

It is a high-protein and low-carbohydrate weight-loss diet which is divided into four phases. Each phase has its own dietary pattern and two phases are for weight loss while two are for maintenance. The weight loss phases permit consuming unlimited high-protein foods, while the maintenance phases may permit consuming non-starchy vegetables for carbohydrates and fats.

This diet may decrease the hunger hormone ghrelin and result in weight loss. The weight loss may also come at a cost of muscle loss and calorie restriction which may cause the body to regain weight easily.


Different diets may work for different people. Your doctor is the best person who can determine whether the diet is suitable for you or not. Alternatively, you have to choose the diet that suits your lifestyle, tastes and health conditions. Always go for a long-term diet which can help you stay fit.

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