Trending December 2023 # Old Logo: Youtube, Instagram, Facebook, Google, Apple, Microsoft # Suggested January 2024 # Top 20 Popular

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Major companies are known to keep changing logos from time to time. Each logo has a meaning, and the changes have a reason. In this article, we will take a look at some of the older logos of YouTube, Instagram, Facebook, Google, Apple, and Microsoft.

Old logo of YouTube

I still recognize YouTube by its older logo in which the word You was in black, and Tube was in white with a red sleeve. The logic behind the initial logo was to keep the shape of the red sleeve similar to that of a TV. YouTube was launched in 2005, and back then a TV set was a big and bulky box. Even computer screens were mostly RT monitors. Thus, the logo made sense. With time, little was changed other than the shade of the red color on the sleeve.

The new logo uses a video symbol for countless reasons. Firstly, the concept of screens has changed and will keep changing. Second, the Play symbol for videos will remain constant for a long time to come. Thus, the logo is appreciated.

Old logo of Instagram

Instagram’s older logo was the image of a primitive analog camera with a slight tinge of rainbow design in it. The rainbow is representative of the colors involved in photography and the primitive camera design has a reason. When Instagram was launched in 2010, people were recovering from the intense economic impact of the recession. Thus, Instagram’s design team wanted to remind people of older and better times. However, this logo was too cumbersome to connect with. In 2023, the logo was changed to a simple set of rectangles depicting the parts of a camera and later the design was made more vibrant.

Old logo of Facebook

Facebook’s logo has not changed much over time except for the tint of the blue color which was made lighter and more vibrant in shade. Facebook’s older logo was the most basic design the creators could think of. An F in lowercase was used since the name is Facebook and the letter was surrounded by dark blue. The reason for choosing blue color is that the color represents technology and creativity.

Later, the shade was made lighter and more vibrant because the majority of users use Facebook on their phones. The vibrant color was important to make the icon attractive on smartphones.

Old logo of Google

Google’s logo is one logo that hasn’t changed much despite being in the market for much longer than others. The only major change is that it is 2-dimensional now and it was 3-dimensional earlier. The level of the 3-D effects has also changed with time. However, the color combination has remained the same.

Another change in the Google logo over time is the font. Now the font is bold and straight. This signifies that Google has become a serious business lately. The four colors used in the Google logo are yellow, blue, red, and green. These 4 colors signify everything since one can make any color out of these 4 colors.

Old logo of Apple

When Steve Jobs joined, he wanted to change Apple to a luxury brand. Thus, he removed the rainbow color and made it completely black. Later grey and white shades were allowed to be added for different products, however, the monochromatic context remained the same.

Old logo of Microsoft

Microsoft is the oldest company on our list, and obviously, it will have the widest history of logos. However, we can limit our study to 2 major logo designs, which are the monochromatic one and the colored logo.

When Microsoft was founded, computers were very different from what we use these days. When Pac-man was launched, Microsoft wanted to sell its “intention of flexibility in computing.” This, it kept the logo in a simple black font but changed the design to Italics. This was representative of flexibility.

The new Microsoft logo has 4 squares in green, blue, red, and green colors. Red is for Microsoft Office, Blue for Windows, Green for Xbox, and Yellow for Bing.

Why is Microsoft logo a window?

One might wonder that the window design in Microsoft’s logo represents its ace product Windows, however, the reason is different. The 4 squares represent different products by Microsoft and this was the best method to present the same. Rather, the design of the Windows logo is different from the design of the Microsoft logo and is slanted.

Why is Apple’s symbol a bitten apple?

Imagine if you didn’t notice the bite in the Apple’s symbol, what would make it look different from a cherry? The designers noticed this before anyone else and added the bite to ensure that the symbol looked like an apple and nothing else. The bite mark has been retained throughout the design changes in the Apple logo.

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Whatsapp Vs Instagram Vs Facebook Messenger Vs Snapchat

We compare the best of the current crop. It’s WhatsApp v Instagram v Facebook Messenger v Snapchat.

What devices can I use them on and how much do they cost?

It will probably come as no surprise that these apps are available on nearly all mobile platforms. WhatsApp has versions for iOS, Android, Windows Phone, Blackberry, and even some Nokia phones! You can also use its clever desktop app for Mac and PC which connects to your phone to display chats and messages. To see exactly how this works you can read our How to use WhatsApp on any Windows PC guide.

Facebook Messenger covers a lot of the same ground, with iOS, Android, and Windows Phone apps available, but as its web version is baked into the main Facebook site, it offers a bit more of a streamlined experience in this regard. There’s also a new ‘ Messenger Lite‘ which is good for older Android phones or those with limited monthly data.

Instagram is available for iOS or Android, and there’s a very basic web version for PCs. Snapchat is the most selective of the bunch, limiting itself to just iOS and Android.

How easy it to navigate around the apps?

They’ve had time to mature, so each of them is fairly straightforward, albeit with some quirks. WhatsApp and Facebook Messenger default to your Chat list when they launch, giving you instant access to previous conversations, all of which are shown chronologically.

Both have simple navigation buttons at the bottom of the screen (well, the top if you’re using WhatsApp on Android) which allow you to move between Chat, Calls, the Camera, and either Settings or Games depending on which app you’re in.

This similarity of design could well be down to the fact that Facebook acquired WhatsApp a while back, and has quietly set about standardising the layout. Whatever the reasons, Facebook Messenger and WhatsApp feel primarily about messaging, rather than the visual emphasis used by the other two apps.

Instagram, which coincidentally is also owned by Facebook, opens to the photostream of your friends and contacts. Unlike the former pair, Instagram doesn’t have an actual chat option that you can see, but swiping left opens up the Instagram Direct page where you can send private videos, photos, or messages to individuals or groups of friends.

Of all the apps in this roundup, Instagram is the one that acts essentially as its own social media platform, with the messaging capabilities something of an add-on.

Compared to the other apps here Snapchat is the one that has the least intuitive interface. That’s not to say that it’s complicated, but it just takes a little more getting used to.

When you launch the app the camera opens automatically, giving you a clue of how Snapchat wants to be used. Swiping right will open up the chat window, while swiping left will bring you to Stories, which are collections of short videos and images.

Snapchat recently added that ability for groups to add content to a Story, making it a great way to celebrate a trip or event.

Swiping left a second time unveils the Discover section, where there’s various content available from news outlets and online creators. This is usually in the form of video articles, celebrity news, or new product releases, all of which can be loud and colourful.

Content that you or your friends create is designed to be automatically deleted within 24 hours unless you specifically choose to save it, so Snapchat does have a more temporary feel than its rivals.

What features do they have? Chat

As we’ve alluded to above, all of the apps have some kind of chat feature. You can either exchange messages with individuals or groups, using mobile data or Wi-Fi. All also allow images, video, and emoji to be included in the conversations.


If you want to make free phone calls over Wi-Fi then Facebook Messenger and WhatsApp offer this very handy ability. So, when the call minutes allowance on your tariff is running low, or you can’t get a signal, this is an excellent way to stay in touch. Video calls are also available on both apps.

Image sharing and editing

Instagram is often cited as the app that started the whole filters craze, and it still remains a firm favourite for those who want to add a bit of style to their snaps. After capturing an image you’re free to apply one of the many filters that can transform a simple picture into a noire masterpiece or lend a fuzzy 70s feel.

There are options to crop the shot, alter the colour or temperature balance, and even add multiple images into a collage via the free Layout app.   

You won’t find many crazy animations, such as you will on Snapchat and Facebook Messenger, but it does boast Boomerang, which allows short videos to run forward then backwards, creating amusing, moving pictures.  

Snapchat takes a more youthful approach, offering facial animations that can add hats, animal features, or even turn you into a hot dog. Filters are based more on artistic styles which dramatically alter the colour and texture of an image, sometimes in quite spectacular fashion.

You can also add messages, draw on the images, or include geo-tagged titles letting people know where the photo was taken. Overall, it’s a lot more fun than Instagram, but might be a bit much for some.

Facebook Messenger takes its lead most definitely from Snapchat, offering plenty of amusing overlays, special effects, and ways to annotate an image. From floating disco balls, to Game of Thrones-style dragon fire, there’s plenty to keep you occupied. You can also employ some artsy filters, and various titles on your snaps.

WhatsApp is probably the most conservative of the bunch when it comes to image editing. You can apply a few different filters, add emojis, text, or draw on the image, but animations and wild styling are left to the other apps.

Stories So, which is the best app for you?

As with any software, this all comes down to what you intend to do. If keeping in touch with friends and family, while possibly arranging a holiday or event, then the simplicity and focus on group messaging that WhatsApp provides is a solid choice.

Instagram is the one for sharing photos and seeing what other people are creating, while Snapchat is perfect for quick videos and images that you can personalise and have fun with.

Facebook Messenger does a good job of mixing these various elements into one easy to use portal, and as such if you were only going to have one messaging app on your phone this would be the one we recommend. 

Of course, they’re all free, so there’s nothing stopping you from having them all!

You’ll also like:  10 ways to get more Instagram Likes that actually work

Why Apple Is Gunning For Microsoft

Apple announced a few new products yesterday, including a new thin and light iPad Air model.

But mostly, the event was an assault on its old rival Microsoft.

Always disciplined in messaging, the message from Apple was loud and clear: Microsoft has no vision and their software is wildly overpriced.

Apple CEO Tim Cook had this to say about Microsoft at the announcement: “The competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they will do next?”

Apple engineering VP Craig Federighi said: “The days of spending hundreds of dollars to get the most from your computer are gone.”

And Senior Apple VP Eddy Cue said “Others would have you spend as small fortune every year just to get their apps,” referring to Microsoft Office 365, which was displayed on the screen behind him.

To emphasize their point of pricing, Apple appeared to cut prices to the products that compete against Microsoft cash-cow Windows and Office products to zero.

Apple announced yesterday that the new version of OS X, code-named Mavericks, would be free.

In practical terms, it’s not much of a price drop. OS X, Mountain Lion cost only $19.99. Still, even that is far less than what Microsoft charges for Windows 8, which starts at $119.99 and goes up to $199.99.

Microsoft charges as much as they do because, well, that’s what they do for a living. They sell software, mostly. The Windows division earned more than $19 billion last year. Giving away Windows free is not an option.

The disparity between OS X’s new price of free and Windows’ price of $119.99 is an illusion, actually. OS X isn’t actually free, and Windows usually costs far less.

Apple’s new pricing policy is about making less money and lowering revenue by the amount they used to make with OS purchases. The cost of OS X will be recouped by system and content sales.

Mavericks is free in the same way a 16 GB subsidized iPhone 5S costs $199 instead of $649. A “subsidized” phone isn’t actually subsidized at all. Quite the opposite. The apparent price has been reduced, but then the consumer pays for it in their monthly wireless bill. Even after it’s paid off, the customer keeps paying for it. So the average “subsidized” iPhone costs far more than an unlocked iPhone.

Likewise, about 65% of the revenue from the Windows division at Microsoft comes from sales of Windows – not to users but to PC and laptop makers, which pay a bulk rate for Windows far less than the retail consumer price.

When a user buys a new PC or laptop, they get Windows “free” in the same way a new iMac or MacBook user gets OS X “free.”

So OS X really costs more than free. And Windows usually costs less than $119.99. But the perception Apple’s new pricing policy creates strongly favors Apple in the minds of consumers.

Microsoft’s complex and confusing pricing structure also works against Microsoft. While even when OS X cost money, it was one simple price for everybody. Windows, on the other hand, costs different prices for different versions when you buy from the Microsoft Store. And it costs different prices on other sides, where online retailers are trying to compete on price against each other.

As a result, the purchase of Windows is often a negative experience as consumers experience the “paradox of choice,” as psychologist Barry Schwartz calls it, followed by buyer’s remorse.

The “paradox of choice” is a feeling of unhappiness caused by not being sure which version to get — save money on the basic version with fewer features or spend more and get Windows 8.1 Pro? Add Windows Media Center for an additional $99.99?

Buyer’s remorse is that lingering feeling after purchase that one got the wrong version.

Even when past versions of OS X cost actual money, it was a good feeling for consumers. One version meant no choice paralysis and no buyer’s remorse. But now that it appears to be free, upgraders will feel great after downloading it, whereas Windows upgraders and buyers will continue to feel bad after paying for Windows.

Apple also recently made both iLife and iWork productivity suites free. (Note that these are free only for upgraders and new device buyers.)

Office 365 now costs a $99 per year subscription fee, which means that, say, over a decade Microsoft customers will pay a whopping $1,000 for productivity suites competitors are charging nothing for. And although Microsoft’s Office is far more “feature rich” for some professionals, Apple’s alternatives are far simpler and easier to use for the majority of people.

Why Microsoft is Now Enemy #1

I believe there are two reasons why Apple is suddenly gunning for Microsoft.

The first is that Microsoft is currently in disarray. Microsoft CEO Steve Ballmer, who has held that position since 2000 and worked at Microsoft since 1980, announced in August that he would leave the company within a year.

Brydge Pro+ Review: The Best Ipad Pro Keyboard Doesn’T Have An Apple Logo

Brydge Pro+ Review: The best iPad Pro keyboard doesn’t have an Apple logo

Happy harmony is the new iPad Pro and Brydge’s Pro+ keyboard, arguably the purest and best accessory out there for Apple’s laptop-replacing tablet. If you want the simplest form of a keyboard attachment for the iPad Pro, I recommend skipping the review and heading straight to chúng tôi to purchase the Magic Keyboard. If, however, you’re looking for the best typing experience available that happens to have an integrated trackpad and looks damn sleek, then keep reading my review of the Brydge Pro+. I promise it’ll be worth your time.

If you’re truly using the iPad Pro for everything from consuming media content to processing images and massively-sized videos, then your best option is to go with nothing less than 512GB or 1TB. Among the main reasons I’d opt for the iPad Pro over a MacBook Pro or Air right now is the integrated LTE capability. I’d go so far as to say it’s crucial for anyone that travels a lot for work, and needs the convenience of an always-connected device.

My 12.9-inch iPad Pro 2023 review unit from Apple came with both 1TB storage and LTE, which – with tax – comes in at a whopping $1,790.81. There’s no doubt that that’s a lot of money for a tablet. Then again, if you’ve read my review of the new iPad Pro, you’ll already know it’s more than just a tablet or a laptop replacement. Nonetheless, every additional dollar you consider spending on accessories, whether it’s the second generation Apple Pencil or a keyboard, might seem like an undue burden on your bank account.

The Brydge Pro+ is priced at $199.99 and $229.99 for the 11-inch and 12.9-inch iPad Pro, respectively. That makes it great bang for your buck compared to everything else out there; Apple’s Magic Keyboard, for example, is significantly higher at $299 and $349 for the 11-inch and 12-inch iPad Pro.

Brydge retained much of its core design principles from previous keyboards for the iPad and iPad Pro lines, while the Magic Keyboard does the same by retaining similar design elements as the Folio Keyboard. However, both of these keyboards are worlds apart in how they attach to each other.

Before I continue, it’s worth noting that the best solution is up to your preference and if money was no object, owning both is still the best option.

The iPad Pro physically attaches to the Pro+ keyboard by way of sliding it into the left and right hinges hanging out of the top of the keyboard. It’s not as elegant as Apple’s magnetic solution, nor is it as easy and efficient. You do need to use both hands when attaching and detaching the iPad.

One immediate drawback I’ve experienced with previous Brydge Pro and Pro+ keyboards comes down to using screen protectors. The slots into which you slide the iPad are a fixed width, meaning that any screen protectors with a thickness of over 0.03mm will have issues fitting, and can even cause the rubber attachments to peel off. I shared my concern with the team and was offered Brydge’s own screen protector to test for myself; I’m happy to report that the fit is near-perfect, but you’ll need to budget another $29.99.

There’s no denying that the Pro+ and iPad Pro combo look amazing. To my eyes, it’s as if Apple were to make a MacBook touch laptop, this would be what it would look like. The overall dimensions and finish match the tablet perfectly, right down to the Space Gray.

The Brydge Pro+ for the iPad Pro 12.9-inch measures in at 11.04 X 8.46 x 0.27 inches compared to the tablet itself at 11.04 X 8.46 X 0.23 inches. The thickness of the Pro+ is ever so slightly greater, then, by 0.03 inches; it’s also slightly heavier, at 1.51 lb (690g), compared to the while the 12.9-inch iPad Pro Wi-Fi + Cellular’s 1.42 lb (643g). Together, they total up to 2.93 lb, which lines up with what you’d expect from a MacBook Pro or Air.

If you’re thinking, man, that’s heavy, I might as well buy a laptop, then this is where the iPad is the best of all worlds. After all, you can’t detach the screen from your MacBook and carry that around by itself.

In real-world usage, I’ve had zero issues of the iPad Pro unintentionally sliding out of the hinges. I can carry it around from room to room, or run through an airport, with little worry of an accident. That’s not the case with the Magic Keyboard: its magnets are more convenient if you frequently attach and detach, but not as reassuring in their grip.

Using the Pro+ on my lap is just as you’d expect from using a laptop. The biggest benefit here? Due to the design of the hinges, the viewing angle can go from 0 (closed) to 180-degrees. It’s hard to beat this design, hands down. I’m still waiting on my review unit of the Magic Keyboard to test it for myself, but early reviews are in and everything I’m reading is that the viewing angle is still limited, particularly in how far you can tilt the screen back.

So does the iPad Pro topple over if it’s tilted more than 150-degrees back? Nope, not at all. If like me you’re used to being able to quickly get work done – whether you’re in a car, on an airplane, or back at your desk – having that flexibility helps a lot. It’s also a godsend when you’re trying to cut down on glare from the sun, or indeed angle the screen to keep prying eyes from seeing what you’re working on.

Why Apple didn’t include the row of function keys on its official keyboards is a mystery to me; it’s not like there isn’t enough space above the number row. Here’s another +1 for the Pro+, then. It finds space for home, lock, keyboard backlit, brightness up and down for the iPad, the virtual keyboard on/off, emoji keyboard, multimedia switches, volume up/down, Bluetooth and power buttons for the keyboard.

So why’s this important? For me, reaching up with my left pinky finger to go back to the Home screen is much faster and more convenient than swiping down twice on the trackpad. It’s the same as having direct access to pausing and skipping music or video I’m listening to or watching.

What’s mercifully the same as you’d expect is the main keyboard layout. That’s basically standard, with the exception of a new key on the far left of the bottom row for Siri. Each key feels solid and the travel is 1.5cm compared to 1cm on the Magic Keyboard. The typing experience is nothing short of great – which says a lot for a third-party keyboard accessory.

While the backlit keys are useful at night, there’s definitely some light bleeding out from underneath. It’s not a major issue but worth pointing out if this is something that bothers you.

Two pieces of rubber on the far edges, off the side of the trackpad, prevent the display of the iPad from touching the keyboard. There’s nothing worse than smudges or key prints on the display, this is something that drives me absolutely bonkers on laptops.

It means no three-finger swipe up to switch apps, go home, or switch back and forth between apps. There’s a minor workaround under Assistive Touch where you can create a custom three-finger tap to bring up the list of apps opened. That would be fine, were it not for a bug with iPadOS which constantly brings up the virtual keyboard even when there’s a physical keyboard attached. I just ended up flipping Assistive Touch off. Without the finger gesture, it takes a whole three swipes down just to bring up the app switcher. If you’re inside another app, the first swipe brings up the row of apps at the bottom, the second swipe takes you home and, finally, the third brings up the list of open apps.

Happily, it doesn’t matter if you’re using Apple’s own keyboard or a third-party ‘board: holding down the Command key will allow for certain shortcuts depend on the app and where you are within iPadOS. Similar to the Home button, for instance, you can press Command + h to jump back to the homescreen. The most often used key combo for me is Command + Spacebar, which allows me to perform a universal search on the iPad.

Finally, other iPadOS gestures work as expected. Swiping straight up towards the middle of the display and over to the left drops down notifications, while swiping up towards the right and then pushing further pulls down the shortcut panel.

Apple Admits It Slows Down Old Iphones (But For The Right Reasons)

Speaking to TechCrunch today, Apple has shared an official statement regarding the decreased performance of iPhones with older batteries. While Apple’s response doesn’t offer much that’s new, it does reveal that the company plans on rolling out the battery stabilizing feature to more iPhones. TechCrunch’s Matthew Panzarino shares a thorough look at this situation with some actionable feedback for Apple.

Earlier this week, Geekbench developer John Poole shared detailed test results of the iPhone 6s and 7 as he looked further into the performance/battery age issues that gained a lot of attention on Reddit.

Poole concluded that the decreased performance was a combination of new features rolled into iOS updates and battery age. He also shared the concern that Apple has created a third state of iPhone performance without any notifications for users, noting that the feature was most recently applied to the iPhone 7 with iOS 11.2.

In today’s TechCrunch report, Matthew Panzarino shares an official statement from Apple, but first shares some good reasons why Apple isn’t trying to “force customers to upgrade their phones by making their old phones run slower.”

It would be beyond stupid and incredibly shortsighted for Apple to do this and, if it was actually true, would likely lead to tangles of a governmental and legal nature that no company like Apple would ever want to happen.

Instead, Apple is focusing attention on smoothing out the very high and quick peaks of power draw that can cause problems with older batteries.

As for Apple’s statement, there isn’t much new, but it did confirm it has plans to roll out the same battery saving/performance reducing features in the future.

Our goal is to deliver the best experience for customers, which includes overall performance and prolonging the life of their devices. Lithium-ion batteries become less capable of supplying peak current demands when in cold conditions, have a low battery charge or as they age over time, which can result in the device unexpectedly shutting down to protect its electronic components. 

Last year we released a feature for iPhone 6, iPhone 6s and iPhone SE to smooth out the instantaneous peaks only when needed to prevent the device from unexpectedly shutting down during these conditions. We’ve now extended that feature to iPhone 7 with iOS 11.2, and plan to add support for other products in the future.

Panzarino notes that Poole’s tests and charts seem accurate and that Apple hasn’t denied any of the results. However, he mentions that benchmark testing will naturally induce more peaks and valleys in performance, and that this is a battery chemistry issue, not an Apple specific one.

When it comes to what Apple can improve, Panzarino thinks the company can find a better balance in how much information it gives users and that this controversy may have been much less of an issue if Apple had been more transparent upfront.

Conversely, he mentions the issues of giving too much information to consumers.

If you give a user enough rope they will hang themselves, so to speak, by replacing batteries too early or replacing phones that don’t need replacing.

Here are his ideas for Apple moving forward:

The point at which iOS will tell you that your battery has gone to hell is currently very, very conservative. Perhaps this can be set to be more aggressive. Then, of course, users will complain that Apple is cash grabbing on battery replacements but humans will remain humans.

It’s clear that people just didn’t understand that protecting an iPhone with an older battery was going to directly affect performance. Perhaps this is a failing of Apple messaging or a failure of myself (and other journalists) in not explaining it as clearly as possible.

How about you? Would these proposed changes satisfy you? Or are you interested in a different approach?

Apple could’ve avoided iPhone battery backlash if they were more upfront with users: Expert from CNBC.

Check out 9to5Mac on YouTube for more Apple news:

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How To Track Youtube Videos In Google Analytics 4

So you want to learn how to track YouTube Videos? 

This post shows how to track YouTube videos that you embed on your site or that you share as links elsewhere. 

We will cover how to quantify the consumption of YouTube video content on your website and measure the performance of YouTube as a traffic source.

The topics we’ll focus on:

Let’s dive in!

How to Track YouTube Videos in Google Analytics

There are 2 ways to track embedded YouTube videos in Google Analytics. We’ll cover them both with a focus on GA4. 

You can simply enable the Video engagement option within Enhanced Measurement (which automatically tracks video interactions without any code).

You can configure your tracking in Google Tag Manager (recommended).

However, for this to work, all your embedded videos must have the JS API support enabled which requires a modification of your YouTube embedded code. 

Also, this first option will limit you to default thresholds (such as the video progress for any user viewing passed 10%, 25%, 50, and 75% of the video), which can get in the way of setting your thresholds. 

Consequently, Google Tag Manager is the option of choice for many marketers. Using GTM is best practice, as you have more control over your data. 

🚨 Note: We recommend using GTM. However, whichever option you choose, make sure not to use both at the same time. If you decide to use GTM, disable Video engagement in Enhanced Measurement to prevent duplicate data in your reports.

How do you track videos on GA4? (Enhanced Measurement)

This approach is suited for YouTube videos that are embedded on your website. 

GA4 Enhanced Measurement allows tracking common events without the need for any code implementation. Unfortunately, it isn’t a magic wand for YouTube video tracking. 

That is because you’ll need to add the enablejsapi parameter to the source URL of the video and set it to 1. This is how it looks exactly: enablejsapi=1.

Then select Embed. 

Start by typing the question mark (?) and then add the parameter to the code enablejsapi=1

How Do I Track a YouTube Video With Google Tag Manager

Let’s start by building a trigger in Google Tag Manager. 

For the Trigger configuration, select the YouTube Video trigger type. 

Follow our next setup. 

There are occasions where video tracking may not work and one solution is to select Add JavaScript API support to all YouTube videos. So, we’ll keep it checked just in case.

This is a common setup that works for most people. But, it can be modified. At this moment, you’ll have to ask yourself or your team what you want to achieve with this trigger and what you want to measure. 

Are there specific pages or videos that you want to track? 

If yes, then you can achieve it by selecting Some Videos for when the trigger should fire. 

Do you need to track the video progress in percentages or in time?

Is capturing Pause, Seeking, and Buffering important to you?

Given the way we watch videos online, these events are likely to multiply very quickly and populate your GA4 unnecessarily. Therefore, If these events aren’t critical for your measurement, you can leave this option unchecked.

Now that you have a trigger, make sure that you’ve enabled the GTM’s built-in video variables. These will provide additional information about tracked videos.

Follow these steps: Variables → Configure

In Configure Built-In Variables, scroll down to Videos and select all the variables.

You can test your trigger quickly by enabling the preview mode in Google Tag Manager. We will use the welcome video embedded on our demo shop website.

Let’s preview the page by enabling the preview mode in your GTM Workspace.

In Tag Assistant, add your page URL.

Play the video and skip to the end of the video, so we can see what data our trigger collects. 

In the debug interface, you should see 2 events in the left panel entitled YouTube Video. The first one fired when the video started playing, and the second was when the video was completed. 

Scroll down to Video Status and observe the value.

Let’s create a new Tag to send this information to Google Analytics. 

Select Google Analytics: GA4 Event and use your GA4 settings variable for the Configuration Tag. 

🚨 Note: If you’re not familiar with the process of creating GA4 events, check out our Google Analytics 4 tutorial for beginners. It’ll take you through setting up an account, how to use Google Tag Manager, and create events for GA4.

Let’s now name our tag.

Naming Convention for YouTube Video Tracking

You can name your event however you wish. 

It is, however, best practice to first consider using existing event names either recommended by Google (called Recommended Events) or those listed in Enhanced Measurements before coming up with your own.

Let’s take a look at Enhanced measurement because there you’ll find more details on Video Engagement and Google’s event naming structure. 

Google Analytics can natively track 3 different types of engagement:




The good news is that Google Tag Manager has a variable known as Video Status, which you saw earlier. This variable shows these statuses depending on whether a user started, progressed, or completed a video. 

So, instead of sending 3 events for each, your event will streamline all of them into one event with the current status of users. 

This is how you do it. In your tag, in the Event name, type the word video followed by an underscore: video_

Google names all its events in lowercase and uses underscores to separate words. You should follow this convention.

In Choose a variable, select the Video Status dataLayer variable.

Now your Event name will be the following: video_{{Video Status}}

You could consider the job done here. 

However, we’d like to add more details to the event we’re sending to GA4. These details are called parameters. 

What relevant details could you send to GA after users viewed a video? Again, we can get some inspiration from Google Analytics by looking at what parameters it tracks automatically with videos.

In the previous section, we looked at the Video Engagement section on the Enhanced measurement page. There you will not only see your option of video events but also the useful parameters that GA4 sends with it. 

These are:








We will use these to name our parameters. Choose those that will serve your measurement objectives. For our example, we will use all of them except for visible.

Copy and paste each into a separate row under Parameters.

Now we need to add their corresponding dynamic values. 

Luckily for us, these values also exist as variables in Google Tag Manager. They’re the same video variables we enabled when creating our trigger. 

Then select the Video Current Time dataLayer variable.

Repeat the process for each. You should end up with the following:

Name and save your tag. 

Testing YouTube Video Tracking in Google Tag Manager

This is what you can expect if your tag is fired properly.

To make sure everything works well on GA4’s side, head over to the DebugView in GA4. Here are the coming events. 

🚨 Note: All our parameters appear in the DebugView. However, to use them in your reports, you need to register them as custom dimensions. 

Let’s look at an example of how to register our tag’s parameters as custom dimensions. 

Copy a parameter. We will highlight and copy the Video title. 

In the Dimension name placeholder, write a relevant title. There is no naming convention here, so feel free to write your title any way you wish. 

Select Event for Scope. The Description box is optional. The most important step is what you add in the Event parameter. Paste the parameter you copied earlier. 

Here’s what everything should look like: 

These parameters will be ready within the next 24 hours in your GA4 reports. By then, you’ll be able to use them in your reports and your Explorations. 

UTM tracking consists of tagging your links by adding code to the end of your URL.

We designed a tool to help you tag your links fast with the support of our guide full of examples on how to use UTM tracking in the real world.

Lastly, you can evaluate your marketing efforts by determining how your YouTube channel compares to other traffic sources.

Google Analytics vs YouTube Analytics

We have often discussed the analytics features of Google Analytics for a good reason. It is the most popular analytics platform in the world. 

However, YouTube is owned by Google, and it comes as no surprise that its analytics capabilities are powerful and quite similar to those of Google Analytics.

YouTube offers robust and detailed reports about the views, engagement, traffic sources, and demographics of visitors to your channel. You can view these reports within YouTube Analytics. 

If you’re using YouTube as your main marketing channel, then its analytics are what you need to measure your success.

Now the question is – what’s the point of using Google Analytics to track YouTube videos?

There are a few reasons why you might want to use Google Analytics over YouTube’s native analytics. First, they are mostly all tied to understanding and measuring online behaviors outside of your YouTube channel.

Second, in today’s multi-touch marketing world, these reasons explain the need to have a global view of all your marketing efforts across different channels in one place for a global analysis. 

This is not limited to Google Analytics, but also other platforms like BigQuery for example. 

Google Analytics is a great option if you conduct a lot of your business through an online website because you likely don’t rely on YouTube as a primary marketing channel. 

You might want to track and uncover insights unavailable in YouTube’s analytics dashboard, such as tracking visits to a blog post or another piece of content that lives on your site but isn’t a video.

If the goal is to understand how visitors coming from YouTube interact with your site, how engaged they are once there, and how they convert, then you want to look at Google Analytics via YouTube video tracking. 

Google Analytics will help you also determine how YouTube as a channel holds up against other channels using attribution modeling. 

FAQ Can I use both Enhanced Measurement and Google Tag Manager for tracking YouTube videos simultaneously?

No, it is recommended to use either Enhanced Measurement or Google Tag Manager for tracking YouTube videos. Using both at the same time may result in duplicate data in your reports.

What is the recommended naming convention for YouTube video tracking events in Google Analytics?

It is recommended to use existing event names recommended by Google or those listed in Enhanced Measurement. Event names should be lowercase with words separated by underscores.


The next time you have a YouTube video you want to track, you’ll know exactly what to do. You can always come back and refer to this post. 

In the future, we’ll continue to post more ways to track other video-sharing platforms on your sites, so keep checking back.

Continue your learning journey and check out our handy guide on how to track site search in GA4.

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