Trending March 2024 # Pinterest Search Trends Show All # Suggested April 2024 # Top 9 Popular

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Pinterest’s latest report on recent search trends show that people are more interested in travel now than they were before the pandemic.

According to Pinterest’s data, people are searching for travel-related topics more now than at any point in the site’s history.

I tried to verify that claim but Pinterest’s Trends tool only goes back to April 2023, although it does show a curious spike in January.

To look further than Pinterest’s public data we must turn to the company’s new report.

Travel searches on Pinterest are reportedly up 60% year over year.

Compared to 2023 travel searches on Pinterest are up 40%.

Those searches are turning into conversions, as Pinterest references data from GlobalWebIndex showing 7 in 10 people are planning a vacation this year.

There has never been a greater opportunity for marketers to reach travelers on Pinterest.

Travel is a broad category, so let’s look dig deeper into the data for more insights on what travelers are searching for.

Trending Travel Searches on Pinterest

Pinterest says the increase in travel searches are coming from eight types of travelers:

Rural tourists

Outdoor enthusiasts

Bucket listers

Culture chasers

Foodies

Memory makers

Weekend travelers

What these audience personas have in common is their desire for more meaningful travel experiences.

“Gone are copycat itineraries and trips by obligation. Today’s travelers are looking for more meaningful experiences that cater to personal passions and help them build connections. Coming out of COVID, you’ll also see new types of travelers emerge.”

Pinterest provides specific details about three of those audience personas.

Rural Tourists

A rural tourist aims to get away from crowds and seeks places with room to spread out.

These travelers are on the hunt for hidden gems, like small towns with unique character.

An 80% increase in searches for rural travel topics.

An 85% increase in searches related to the countryside.

A 75% increase in searches related to lakehouses.

Outdoor Enthusiasts

Travelers are searching for locations all over the world to find outdoor travel inspiration – places like Montana, Lake Tahoe, and Tanzania are especially popular.

Compared to 2023, Pinterest has seen:

A 150% increase in searches related to national parks.

A 30% increase in searches related to hiking.

A 65% increase in searches related to surfing.

A digital nomad endeavors to combine their work life with travel by taking their commitments with them on the road.

Compared to 2023, Pinterest has seen:

A 50% increase in searches related to digital nomadism.

A 1.6x increase in searches related to nomad trailers and campers.

A 1.8x increase in searches for starting a small business among the digital nomad audience.

Takeaways

How can travel marketers use this data?

Pinterest offers three suggestions:

Inspire new trip ideas with destinations and routes based on personal passions.

Target any of the eight travel personas with Pinterest Ads.

Source: Pinterest Business

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15 Social Media & Search Engine Marketing Trends In 2024

How considering the latest trends can help you stay ahead of the competition

2024 was an exciting year in the world of search engine optimization and social media marketing. These two fields are constantly evolving, with plenty of changes that prompt shifts in consumer and marketer behavior. In order to succeed, you should adapt to these changes and employ the latest and most effective strategies. The following are 15 social media and search engine marketing trends in 2024 and what you should do to stay ahead of the curve:

1. Mobile optimization is a must.

2. Voice search introduces huge changes in keyword research.

Digital assistants have become more popular among mobile users over the past couple of years, thanks to their much improved functionality. Siri, Now and Cortana are making the lives of users so much more convenient. But this presents a new challenge to marketers as they must now optimize for voice search. People use different search terms when speaking and typing. Voice searches lean toward long-tail keywords, so be sure to include these terms to increase your chances of ranking.

3. Local SEO will be even more important.

With the launch of My Business, Google places even more importance to local SEO. There have been significant changes in how Google presents search results for local terms. Different search elements are used to provide immediate information regarding local businesses. It is imperative to have your business listed on Google to improve search visibility. Google My Business is a great place to get started, allowing you to control multiple accounts from one central location.

4. Social posts get ranked higher.

It’s a good move to try to rank your blog posts and universal assets (videos, images, news, etc) on the results pages, but this year you shouldn’t forget to rank your social posts as well. Many marketers are already utilizing social media to gain more visibility in search engines. When customers enter your company name, you must make sure that your social media profiles are seen on the first page. This should be further leveraged for your reputation management and monitoring.Various social media sites also now encourage long form content, most notably Facebook with their revamped Notes feature.

5. App store optimization is crucial. 6. Learn the new on-page SEO. 7. Sell on social. 8. Enhancements in in-app functionality.

Mobile apps have come so far. It’s amazing how much you can do without ever leaving the app. Developers continue to make innovations and add new functionalities to their apps. Facebook, for instance, have introduced a lot of new features last year such as Instant Articles and automatic video playing when scrolling. They are now making their own digital assistant. chúng tôi is by unique invitations only, but is coming onto the market, full-force.Twitter, Instagram and other platforms refuse to fall behind, promising to have plenty of things in store for their users. By making improvements in in-app functionality, conversion rates skyrocket, so it’s essential to make enhancements in your app to experience a boost in ROI.

11. In-the-moment content will surge in popularity. 13. Link building continues to be effective (think SEO).

Many say that link building should be avoided altogether, especially after the Penguin update that demolished millions of websites last year. But links are arguably the most important ranking factor. As long as links are used by search engines for ranking web pages, they will remain effective. Just keep in mind that when it comes to links, quality trumps quantity. Be sure your links are contextual and relevant. Also, don’t forget to optimize your anchor text ratio. Avoid using the same keywords as your anchor text to avoid any spam detector.

14. Long form social content will become huge.

Short messages are often published on social media, with brands preferring to post a concise description or summary of their post and then placing a link to the target URL. But social media sites are encouraging users to publish posts directly on their platforms. LinkedIn has recently ramped up their long form content publishing. Facebook has also revamped Notes, one feature which had not received a lot of love from the social giant for many years. Blogging on social media will become a huge trend in 2024. This is a significant change in content marketing which makes it easier for readers to find the information they need.

15. Advertising costs will rise. Conclusion

These trends will permeate the social media and search engine marketing landscape over the course of the year. Some of the biggest names in the industry including Google, Facebook and Twitter are already releasing new feature after new feature, improving the overall experience of their users while simultaneously keeping marketers at their toes as they try to adapt to all the changes. By preparing for these trends, you can beat your competition and be rewarded with increased visibility and better brand awareness.

Want to learn more? Register your FREE seat for my next online marketing (SEO) webinar.

What Are The Instructional Design Trends And Learning Trends?

The learner-centered approach to learning is the second significant difference. This has been widely known for a while, but it is now close to breaking. Indeed, it should be in line with your company’s objectives and inspire learners to stay attentive and focused.

This is the intriguing vantage point from which we, as key suppliers and providers to review and updated to reflect on some of the most fascinating, inventive, and dynamic businesses in the world, and observe the globe. We collaborate with a variety of L&D leaders and have a broad view of the industry. We are aware of what thrills and, to be very honest, greatly irritates them. And we are both excited and frustrated in the same way. When we consider the learning and instructional design trends for 2023, solutions aren’t the sole thing that comes to mind, which may be a radical idea. Consider the issue instead. The areas where ecosystem evolution is hampered.

Crucial Instructional Design and Learning Trends

One-Size to Fit all the Learning

Not as difficult as you may think, and we were already doing it before the phrase “adaptive learning” was created. Has indeed this become a trend at the top of everyone’s lists, we questioned our staff.

It’s important to keep in mind that effective adaptive learning “is not carried on the strength of the technology or the AI, it’s the strength of the content analysis,” according to John Cleave, Ph.D., Learning Technologist at SweetRush. Technology can make serving up the right content simpler and more intuitive. In light of this, examine the tendency for learner experience design to replace instructional design as the role’s official name and primary focus. With its focus on empathy and placing oneself in the user’s shoes, design thinking techniques are becoming more popular in forward analysis and solution creation.

The creation of beginner personas has become popular, borrowing a marketing strategy. This entails segmenting your target learner audience into several subgroups of like-minded and experienced persons and tailoring the learning experience to each subgroup’s requirements. Performing empathy maps and learners’ focus group discussions as part of the assessment and solution design is more exciting than in the past since it forces us to confront our preconceived notions about learners and uncover their true learning preferences.

Lastly, learners may select the information that speaks to them and reply to it on networks with socialization built in, providing a combination of a personalized experience and a human connection.

Boring, Disconnected, Hectic Classroom Training

Face-to-face training, often known as instructor-led training or ILT, is very well-liked by both learners and businesses in spite of its frequent downsides. we comprehend

Even if it’s awful, it’s a change from the routine. Also, it enables students to network, make new friends, and perhaps even pick the brains of others.

Even while there will still be some need for classroom instruction, the geographic dispersal of students and cost savings are driving more students online. Once more, this is an old trend. For many years, we have been transforming ILT into eLearning. However innovative and intriguing new approaches to solving these problems are emerging.

More “conversion,” not less. The emphasis is on maintaining student motivation, fostering student networking, and reintroducing skills to the workforce. In the past, switching from ILT to eLearning meant doing some eLearning before work and less ILT. Now, we have developed comprehensive programs that combine a variety of delivery methods, including eLearning (which is, of course, mobile-accessible), identity exercises, simulated instructor-led training (vILT), group activities (live as well as virtual), role-plays, coaching, and action plans.

These programs are also gamified, have branding and marketing components, and incorporate social learning. The term blended learning has recently been proposed to be replaced by blended experiences, which feels like a nice evolution of our instructional design and learning trends for 2023. In the event that classroom instruction proves to be the best course of action, death by the socket. Modern ILT should be an engaging learning environment with digital and analog games, simulations, and ancillary mobile apps that promote networking, keep students’ attention, and push resources.

Dull Webinar

Unimaginable standing lectures are bad enough in an actual classroom, but in a virtual setting when there are countless distractions available, they are a catastrophe. Come on, it’s so simple to make oneself stand out when you don’t have a personalized administrator to hold you responsible.

Finding innovative ways to combine peer-to-peer education with social learning that occurs more naturally and personally without interruptions or squandered time seems to be the vILT Holy Grail. The technology for virtual meetings appears to be improving with some new participants (like Zoom), yet how many administrators are still exhaling when using the breakout room feature? Team building exercises and gamification are more effective. Outside of the virtual classroom, teams collaborate to complete tasks, talk about ideas, role-play, and score points. Bring this team’s enthusiasm back to vILT after that.

The Annual Review

Yearly performance appraisals have lost their relevance. You must continuously learn how to get better at what you do, just like you have to continuously get criticism. This will support your progress in the areas you need to study and develop the most, while also pointing out your weaknesses.

Therefore, it’s crucial that feedback is bottom-up as well. Some people are adept at “riding” by nature. Yet, it’s crucial that your employees collaborate better with one another, their groups, and the individuals that lead or lead them if you want to create a positive business culture.

Performance feedback apps that make it simple for workers to provide feedback about one another have received a lot of attention as a result of this demand. You see, memories fade, and accurate feedback is essential for the best results. Social learning and gamification can also be combined. Workers can accumulate points for imparting their expertise and establish themselves as authorities in their sector.

Conclusion

How fortunate we all are to operate in such a thriving and dynamic sector with a goal to better people’s lives via education, as we frequently remark from the heart. Indeed, we have a lot of obstacles to overcome, but with talent, wisdom, and innovation in this field, we can work together to conquer even the most difficult ones.

Minetech Search Engine Eliminates Random Search Queries

MineTech, Inc. an international data solutions and marketing company, today announced the release of a new search engine which eliminates to need for users to query the endless streams of batched data delivered by popular “keyword”-based search engines like Google when conducting online searches.

“The internet is both a blessing for the amount of information it can deliver and a curse for the way it delivers that information,” says Kenn Devane, president and CEO of MineTech, Inc. “Everyone is frustrated by the endless and random results generated by Google-type searches, which often pull up material that is irrelevant for users. While Microsoft, Yahoo and Google struggle to reinvent, personalize and localize their search offerings, we’ve developed a simple solution that greatly improves most search functions.”

Next, the engine applies a pattern matching technique to assign a priority to the search results, based on the concentration of the data being searched. Finally, it displays the search results in an index, by subject. Users simply select the subject they are interested in and information relating to that subject is automatically highlighted within the document, web page or email.

Search Incite works with almost every format of structured and unstructured data and all languages can be supported by simply translating the library. This means that it can read a document in one language and convert it to another. It can also automate the metadata tagging process via the index and the XML translation process to standardize data definitions.

Devane explains that Search Incite can also be applied to a user’s email system to automatically read, catalog, respond or reject email messages, such as spam.

“If you think of search engines as data vaccum cleaners, Search Incite is the filter that tells you what is inside,” Devane adds. “It’s like the index within a book, that tells readers where to find specific information. Great technology is fundamentally about simplifying manual work, along the lines of E-Z Pass, or E-tickets. How these technologies work is far less important than their ability to speed tasks, improve productivity and get the job done.”

Google Images To Show Credit Information

Google has coordinated with international standards organizations to show copyright and author information in Google images. The new feature will show on images containing author and copyright metadata. It’s expected to help drive more traffic.

Why You Should Consider Adding IPTC Metadata

According to an executive  of a digital assets rights management tool, adding this metadata will help boost your images being discovered via Google images. This is important to individuals and organizations that monetize their images as it will help drive more traffic.

“Employing IPTC metadata standards in Google Images results will help ensure proper attribution of credit and support photographers’ copyright, while also boosting the discoverability of content and creators. This is a win for the professional photo community.”

What is Image Metadata?

The IPTC Photo Metadata Standard is data that is embedded within the photograph itself. The metadata is purposely embeded in the image. It is not automatically present in every image. The creator and credit metadata needs to be present in order for Google Images to display it.

What Image Metadata is Google Showing?

According to the official announcement on the IPTC standards page Google will begin showing the data about the image’s creator, a credit line and a copyright notice. The credit line is a line of text that the image owner/creator requires to be shown when the image is displayed on Google Images.

WordPress Plugins Can Remove IPTC Metadata

There are a number of WordPress plugins that optimize images. The image optimization process can remove the creator meta data by default. For example, the Optimus image compression plugin removes the EXIF and IPTC metadata by default. You have to manually adjust your settings to stop it from doing that.

That isn’t the only WordPress plugin that removes IPTC metadata. Check all image optimization plugins, regardless of CMS to see if the plugin removes IPTC metadata.

How to Add IPTC Photo Meta Data

“Adobe Photoshop and Adobe Lightroom

The free image manipulation tool GIMP – see their docs

Photographer tools such as ACDSee Pro, FotoStation, PhotoMechanic and the Digital Asset Management system Extensis Portfolio

For the more technical, the command-line ExifTool can be run in a script to update many images at the same time.”

Official IPTC Image Specifications

The official definition of the Creator line:

“Contains the name of the photographer, but in cases where the photographer should not be identified the name of a company or organisation may be appropriate.”

Official specification of the Credit line:

“The credit to person(s) and/or organisation(s) required by the supplier of the image to be used when published. This is a free-text field.”

Official specification of the Copyright line:

“Contains any necessary copyright notice for claiming the intellectual property for this photograph and should identify the current owner of the copyright for the photograph. Other entities like the creator of the photograph may be added in the corresponding field. Notes on usage rights should be provided in “Rights usage terms”.”

Los 4 Perfiles Empresariales De Pinterest Que Los Mercadólogos Deben Seguir

Perfiles empresariales de Pinterest … En este artículo te mostramos cómo algunas de las compañías más creativas mejoran su ROI con Pinterest.

Perfiles empresariales de Pinterest … No es lo primero que pensamos cuando hablamos de la red de tableros. De cualquier forma estas 4 empresas están haciendo un nombre para ellas mismas a través de Pinterest. En esta ocasión te voy a mostrar 4 perfiles empresariales en Pinterest que me parecen muy interesantes por la estrategia digital que están utilizando

Top 4 Perfiles empresariales de Pinterest

Me parece que esta red social ofrece características muy única en cuanto al tipo de audiencia que tiene y su comportamiento. Todos conocemos a esa pareja que está planeando su boda y tiene un tablero en Pinterest. Además, crean subcategorías de sus eventos con tableros tan específicos como cartas de invitación, vestidos de bodas, etc. Por esta razón, la plataforma se ha convertido en una forma casi perfecta para realizar un rápido análisis de mercado sobre las tendencias de una industria. Puedes evaluar qué tanta interacción tiene un producto con respecto a otro, el tipo de diseño que les gusta a tu mercado meta y mucho más. Por estas y otras razones considero que los mercadólogos digitales tenemos que poner más atención a la red de los tableros, y empezar a crear perfiles empresariales de Pinterest.

Lo que me gusta de esta cuenta es que Coca Cola entiende a la red social y crean contenido adecuado. La compañía comprende que Pinterest tiene sus inicios en el movimiento DIY (Do it yourself) o hazlo tu mismo. Han creado contenido que se enfoca en este aspecto y nos muestran un par de proyectos en tableros muy creativos.

No todos los perfiles empresariales de Pinterest le pertenecen a grandes corporaciones. Bekka Palmer es una fotógrafa profesional que promueve sus servicios mediante el uso de los tableros de Pinterest. Ella es muy creativa, y entiende que además de el DIY se tiene que ser muy creativo.

La compañía Americana tiene un perfil muy profesional, y a pesar de no tener un enfoque en el DIY, ha utilizado las habilidades de Pinterest en alcanzar nichos de mercado. Un ejemplo de ellos es su tablero de ropa y estilo deportivo, que capitaliza en este mercado.

Esty es el mejor ejemplo de personas que convierten el DIY en su negocio. La compañía hace un trabajo espectacular al mostrar los productos de su red de aristas, promocionar sus ventas, y crear contenido al mismo tiempo que promueven su marca.

Esty es el mejor ejemplo de personas que convierten el DIY en su negocio. La compañía hace un trabajo espectacular al mostrar los productos de su red de aristas, promocionar sus ventas, y crear contenido al mismo tiempo que promueven su marca.

Espero que te haya gustado este artículo de los 4 perfiles empresariales de Pinterest más creativos. Me gustaría que sigas su ejemplo al crear contenido, y recuerda que cada red es diferente y necesita contenido único.

Hootsuite te ofrece las opciones para administrar varias redes sociales, y crear contenido diferente para cada una de ellas.

Empieza hoy

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