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Protect your business from ransomware using Avast Business Hub

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The Avast Business Hub is a suite of tools designed to protect your business from ransomware attacks and more.

Learn how to defend against all threats with a dedicated antivirus for your company.

Back up your data and store it in the cloud with a high level of encryption and security.

There is an increased number of ransomware attacks on company websites all over the world and nobody needs to tell you how important is to keep your sensitive information safe.

What are ransomware attacks? Wrongdoers will use specialized techniques and tools to get into the PCs and devices within your business network and encrypt your data.

Then, they will ask for money to restore your data, probably threatening to delete them if you don’t comply.

That is why you need to back up your sensitive data and protect them at all costs to avoid and counter any suck possible outcome.

How to choose the best anti-ransomware protection for your business?

First, you need to identify the need for a good defense for your business in terms of security but also for compliance with your industry regulations.

We outlined three main directions to go for when dealing with these kinds of ransomware and malware attacks in general.

➡ Get the best antivirus for business

The antivirus is the first line of defense to counter the attacks so you should give it the proper attention and get the best for your particular needs.

And because it’s important to personalize the solution to your business, it’s important to get as much information as possible on the product you want to buy.

➡ Automatize your patch management

A very common problem for businesses all over the world is the patch management system. Applying patches to the whole network is extremely important for security.

Unpatched systems become vulnerable spots in the network and once the attackers are in, they can infect the whole system.

Manage and apply patches from a single central desktop

Avast Business Hub can be outfitted with a Patch Management tool that allows the system administrators to detect and patch all the machines from a single dashboard.

➡ Ensure safe cloud backup

Sales, management, and clients’ data can be compromised after a ransom attack. And if the wrongdoers manage to get past your defense system, you need to have a backup.

The golden rule is to have a three-system backup set up. That means having outside backup on physical media, digital backup on a system outside your business network, and cloud backup.

When it comes to the third option, Avast Business Hub is already cloud-based and it can automatically perform regular backups from all the devices on your business network.

How can I protect my business with Avast Business Hub? 1. Use Avast Business Antivirus

As we’ve mentioned above, the antivirus is the first line of defense against attacks so it must be a powerful solution with proactive functions.

Avast Business Antivirus not only detects and removes malware but also prevents attacks so that your network-connected devices are fully protected online.

Although you have the option to customize it to your present needs, this solution is fully scalable so it will grow together with your business to cover all your endpoints when you expand the network.

You also need a fast and simple to use product and this tool is very easy to implement and update so it can maximize the workflow and productivity of your IT department.

One of its most important features is the Behavior Shield that monitors all software installed on all devices to observe any uncharacteristic changes and stops any possible harmful activity.

Other great features include the File Shield and Mail Shield that scan the downloaded or opened files and the incoming and outgoing emails for malware.

There are three versions that you can opt for. The other two are Avast Business Antivirus Pro and Pro Plus

The Pro Plus version comes with a few more important features like Data Shredder, Browser Cleaner, Webcam Shield, Password Protection, and SecureLine VPN.

Here’s how you can download and use Avast Business Antivirus:

As you can see, it’s very simple to implement and use Avast Business Antivirus and the Pro Plus additions are worth every penny if you need them for your business.

There is also the option to get the Avast Windows Server Antivirus that will also help you protect the main core of your network.

2. Use Avast Patch Management

Microsoft issues constant patches for the system but what about third-party apps that you install on your endpoints?

Updating and patching them is paramount for the security of your devices as outdated software can contain loopholes that can be easily exploited by attackers.

Avast Patch Management not only helps admins patch the third-party apps remotely but also provides an automated process that will save a lot of effort.

This way, you can distribute the tested patches to thousands of machines in minutes, with a very low impact on your network.

The Avast Patch Management app offers support for Windows but also from thousands of other products like iTunes, Oracle, Adobe Flash and Reader, Java, and many more.

And the IT team can do that from a single dashboard from anywhere to all the devices, wherever they are, even if they are behind a firewall or in a sleep mode.

That’s because the Avast Business Hub is a cloud-based platform accessible on many platforms with a simple Internet connection.

Let us go through a quick guide on how to get the Avast Patch Management tool and use it.

You probably noticed that the process is extremely simple, and it can be easily applied to all the devices in your network.

3. Use Avast Cloud Backup

First of all, a cloud backup is an excellent method for protecting your data and with the increasing number of ransomware, it has become a must.

With Avast Cloud Backup, you will be able to do just that, to backup your most important data from anywhere. Your files, folder, server, and even accounting files or QuickBooks will be safe.

And the best of all is that with one backup plan you will protect as many devices as you want and keep the data for unlimited time.

After you’ve installed the Cloud Backup for your devices, if something goes wrong with any of the systems, you can perform a recovery from anywhere using the Business Hub.

As security cannot be a trade-off, you will be happy to know that all the files you are backing up on the cloud are encrypted during the transfer and in the cloud.

Here’s our quick guide on how to install Cloud Backup on your devices and use it.

The devices will begin to backup silently in the background, without interfering with your other work so it’s no need to supervise the operation.

How can I scan the network and add devices quicker?

With Avast Business hub, it’s all about adding the devices from your network. You can add them one by one but the process can be more time-consuming.

If all your devices are in your local network, the process becomes a lot more simple and quick.

We hope that our guide helped you find out how you can protect your business against ransomware and other malicious attacks by using the Avast Business Hub and tools.

Keep in mind that for a better defense, you will need three important components: antivirus, backup, and patch solutions.

Of course, there are many other solutions that can solve the three components individually but having all of them in a single place under one dashboard makes it all a lot more simple.

Avast Business Hub

Entirely protect every piece of data within your business using this all-in-one cloud security platform.

Check priceVisit website

Using a single solution will help you cut costs, simplify all the processes and, most importantly, keep your business data safe and secure.

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Secrets To Using Facebook To Market Your Business

Your business can’t afford to not have a Facebook presence. The social networking site now has more than half a billion users–despite users’ privacy concerns, and a recent survey suggesting that customer satisfaction is abysmal. Here are some tips to follow if you want your business to tap into that audience of half a billion potential customers.

Build It

First, you need to set up a page. They were once known as Fan Pages, and those that wanted to follow had to elect to be a “fan”, but Facebook changed them to simply Pages, and members can now “like” the page rather than becoming a fan of it.

This was a good move because being a fan of a business or its products or services intimidated some users who felt it sounded like too much of a commitment. However, most members don’t have any qualms with sharing which products and services they like.

You can create a Facebook page for a company, or for a specific brand or product offered by the business. You can also set up a page for an artist, band, or public figure, or use a page to promote a cause.

Once the page is created, you need to configure and customize it. Add a logo or photo, and basic information about the business, product, or brand you want to promote. At that point, you need to get other Facebook users to “like” your page and start to build an audience.

Attract Customers

The first thing Facebook suggests is that you invite all of your Facebook friends to “like” your new page. That may be fine, but understand that your friends are probably already familiar with your company, or its products and services, and that–at least as a marketing and customer relations tool–there is probably little value in having your friends see the page.

Inviting your Facebook friends may defy the goal of setting up the page, but if your business has an established e-mail, newsletter, or blog following those are exactly the audience you want to connect with your Facebook page. Post or distribute an announcement with a link to the Facebook page and invite them to join the community.

You should also add a link to the Facebook page to your standard e-mail signature, and you can cross-link with Twitter–both to promote the existence of the Facebook page and to cross-post content so it appears on the Facebook page and on Twitter simultaneously.

If you have a budget, and want to pursue Facebook members more aggressively, you can purchase a Facebook ad to promote the existence of the page as well.

Engage Customers

There is little point in going to the effort of building a Facebook page and attracting an audience if you don’t follow through to engage customers. Now that you have built an audience for your Facebook page, you have to give the audience a compelling reason to visit the page.

The rules of the Facebook page are similar to the rules for effectively building an audience for a blog. Make sure you are adding content frequently–preferably at least daily. You want to provide a reason for the Facebook page audience to check in and see what’s new.

Equally important as the frequency of posting is the content of the posts. Customers want to be informed and engaged, not pitched and harassed. It’s OK to tie in your products and services where they’re relevant, but don’t simply use the Facebook page as a platform for marketing soundbites.

You can follow Tony on his Facebook page , or contact him by email at . He also tweets as @Tony_BradleyPCW .

Follow Tech Audit on Twitter.

Bringing Facebook Fans To Your Business

Incorporate Email Marketing

It is already established in the online marketing world that Facebook can promote a brand faster than email marketing. When a user likes your page, it will appear on his or her friends’ News Feed. But what they didn’t know is that email marketing is one way to keep a constant and troll-free communication with their customers. It also strengthens relationship between the brand and the customers. Include social links in all your emails or send a monthly newsletter to promote your page.

Give Your News Fans Some Perks Start Word-of-Mouth Contests

Aside from incentives, you can also offer giveaways to your fans to increase engagement, promote your page farther, and expand your fan base. But if you’re in a budget constraint, look for partners who are willing to sponsor your contest in exchange of additional exposure for their brand. It could be as simple as “Why you should win our price?” and then ask them to mention you and your partner’s brand on their wall. That way, your fans will spread the word for you.

Just bear in mind the Facebook’s Terms of Service about contests. To give you an idea, working with a representative can let you do more on the network. However, you can only talk to a representative if you’re spending five figures on Facebook Ads already.

Turn Buyers Into Facebook Fans

You can also include your Facebook marketing campaign into your online shop. It’ll be easier to ask your buyers to like your page because they are already fans of your products. When a user purchases something on your website, add a Facebook Like Box on your Thank You or confirmation page. You can also announce contests that will require your customers to like your page first. Again, just be mindful of the ToS.

Gaining more Facebook fans can give you better revenue stream. You just have to know how you can invite and keep them on your page. If done right, your fan base will become your consumer base.

6 Strategies For Quickly Expanding Your Business

Scaling a business is always challenging. It requires painstaking attention to the fundamentals and an ability to wear different hats.

An entrepreneur has to deal with sales and marketing, make sense of taxes and corporate compliance, and take care of customer interactions. Growing a business is hard, but it is still better than a soul-crushing 9 to 5 job.

If you look at things in perspective, growing your business will no longer seem insurmountable. With the help of an animated explainer video company, you will boost sales and brand awareness. These seven strategies will take your company to the next level quickly.

6 Strategies for Quickly Expanding Your Business 1. Build a Sales Funnel

Also read: Best Top 10 Paid Online Survey Website in the World

2. Utilize a CMS

A customer management system saves time and effort. There is a wide variety of CMS, so choose one that matches your line of work.

For example, Salesforce is a leading cloud-based solution, while QuickBooks will streamline accounting, and InfusionSoft will help with marketing and sales. Most popular CMSs integrate with other cloud-based systems seamlessly.

3. Create a Loyalty Program

Also read: 10 Best Saas Marketing Tools And Platforms For 2023

4. Seek New Opportunities

Consider everything from distribution to competition, including foreign markets and related industries. Most probably, there are dozens of fresh opportunities to pursue — you just need to gather data to see them.

5. Form Strategic Alliances 6. Diversify your Offers

Also read: How to Start An E-commerce Business From Scratch in 2023

Final Tip

How Your Business Can Use Augmented Reality

Interest in augmented reality is exploding as innovators explore its business relevance and the roles it can play in workforce enablement and customer experience and interaction. This emerging technology holds tremendous promise for changing the way businesses operate.

AR is projected to be an economic driver for the tech industry. Research shows that in 2023, the global augmented reality industry was valued at $17.67 billion. Forecasters project a compound annual growth rate of 43.8% through 2028. But which vertical markets will embrace this new technology? Industry experts such as Eric Abbruzzese, research analyst at ABI Research, say revenues will be split between a number of major verticals – education, gaming, healthcare, industrial and retail, to name a few.

“We expect revenues to primarily favor the healthcare and industrial verticals, owning approximately 54% of the market, thanks to more progressive technology adoption habits along with strong use case applicability,” said Abbruzzese.

What is augmented reality?

Augmented reality (AR) is the use of technology to add artificial, digital qualities to real-life objects. In simpler terms, any time you use software or a device to add new sights, sounds or sensory stimuli to something you’re seeing, that’s AR. That’s why AR is commonly thought of as comprising solely smartphone apps that ad new visual elements to what you’re looking at. However, AR is far broader than this one type of use.

A common example of AR is when shopping for glasses online. When you “try on” your glasses, you’re not physically putting on new frames since you can’t just reach into the screen and touch them. Instead, you’re taking a photo of the frames and superimposing them over your face to best estimate how you’ll actually look with the glasses on. You’re augmenting the reality of your face – and once you order and start wearing your glasses, that augmented identity will become your real one.

Did You Know?

Your business can benefit from augmented reality in several ways. It can be used to allow customers to try products before they buy and to help train employees.

How does augmented reality work?

Augmented reality may seem like the long-term future arriving perhaps a bit too soon, but the technology underpinning it is relatively familiar and straightforward. AR combines computer vision, mapping, localization and depth tracking technology in order to allow the platform you are using to obtain, analyze and send data. This data underlies your augmented sensory experience.

Depth tracking is among the most intriguing of these augmented reality features. Through depth tracking technology, an AR platform can tell how near or close you are to an object. Without this feature, AR use cases such as industrial field services and 3D online shopping would fail to work. Mapping, though, might be the most important AR feature, as it’s why, for example, you can lay your glasses over your face.

What’s the difference between augmented reality and virtual reality?

Augmented reality improves, enhances or expands real life by inserting virtual objects into the user’s real-world environment. Virtual reality creates a completely virtual world that users interact with using devices that isolate them from the real world. VR grabs headlines, but researchers say AR will prove to be a bigger market over time.

How businesses are using augmented reality

Use cases for AR abound, but here are five that we consider the top ways businesses are already using AR to give you a taste of what’s possible.

1. Retail

For retail businesses, AR offers a way for customers to try products before they buy. For example, Sephora has an app that lets customers see how their makeup products will look, and Wayfair uses AR to show customers how furniture will look in their home.

Any smartphone or tablet can be an AR platform to create a shopping environment for customers, whether that’s within a traditional brick-and-mortar or being implemented into your e-commerce strategy. AR application company Marxent helped Harley-Davidson create an iPad app that provides a virtual shopping experience, giving customers the ability to try out different body types, seats, lights and other options for a truly custom bike design.

Tip

An online-only retailer could use AR technology to create a 3D shop that virtually replicates the experience of shopping in a traditional store. Giving customers the ability to try an item before buying it improves their satisfaction and reduces costly returns.

2. Industrial field services

Fieldbit, a leading developer of real-time AR collaboration solutions, streamlined field repair services for Israel’s national water company by deploying AR smart glasses and a mobile app platform. The solution enables dispatched field engineers to access real-time remote help from experts or vendors located anywhere in the world.

AR allows the remote expert to superimpose markings, messages and diagrams directly onto the engineer’s field of view, and the use of smart glasses keeps the engineer’s hands free to simultaneously perform fixes.

The use of AR in the field can improve safety, reduce confusion, and take the pressure off engineers who can’t possibly be experts in all technologies and infrastructures. AR can empower a mobile workforce, linking workers to experts around the globe.

3. Design and modeling

One way augmented reality is used in businesses is via 3D modeling. This is often used during the design process for items such as homes and cars. AR can also be used as an aid to early-stage product design and development, giving designers a precise view of product form and function.

Another example is how AR app company Augment is using AR. It implemented an end-to-end AR solution for Watermark Products, a leading supplier of inflight products for the airline industry. Using Augment’s plugin, designers visualize product mockups at scale using tablets. Rather than creating costly prototypes, they can give clients an AR experience that depicts side-by-side comparisons of new and old products, allowing the clients to quickly understand the impact of the proposed new products.

4. Training and education

AR is gaining momentum in medical education. Through a partnership between the Cleveland Clinic and Case Western Reserve, health education students can take a 3D holographic anatomy program. The program allows a Microsoft HoloLens wearer to see virtual cadavers and take a deeper dive into the human body. This ability saves dozens of hours in the traditional cadaver lab, according to school officials. Case Western also sees applications across other educational fields of study.

Companies such as Walmart and Chipotle use AR to train employees. This gives them a hands-on training experience without the risk of costly real-world mistakes. Using AR to train employees or students at any level of education provides an immersive, multisensory experience that’s often more effective than traditional methods such as lectures, flashcards and textbooks. The result is a greater depth of training and quicker mastery.

5. Repair and maintenance

In 2024, Hyundai became the first mainstream automaker to launch an AR owner’s manual. Using a smartphone or tablet, consumers get how-to information for repairs, maintenance and vehicle features. The app contains how-to videos, 3D overlay images that appear when users scan various areas of their vehicle (like the engine bay) and dozens of informational guides. Hyundai expanded the AR owner’s manual program in 2024.

AR makes it possible for even inexperienced people to identify problems and perform repairs by following step-by-step instructions using AR overlays, improving customer satisfaction by reducing downtime and the associated costs

Eight Easy Ways To Green Your Business

Greening your business has short-term effects that will save you money, let employees breathe better, and maybe even help land you a few more customers. These tips, sites, and kits can help your business go green for 2012.

2. Make Fuel Economy a Priority

Whether you have one company car or a fleet of delivery vehicles, make fuel efficiency a priority. You don’t have to buy a hybrid or a diesel car; the Department of Energy displays the most fuel-efficient vehicles in the country in each category on its website. And consider hooking employees up with memberships to by-the-hour car-sharing services such as Zipcar, which offers hybrids.

3. Install a Living Wall

No, a living wall doesn’t pulsate with chthonic forces and demand to be fed with brains. It’s loaded up with plants that help clean up your indoor air quality, and they don’t have to cost a fortune. Home or small office versions can be found here starting at $450.00. If you’d rather not have a wall of plants, look at buying a few more plants to spread around the office to help you and your employees breathe easier. NASA-backed research shows that greenery removes toxic chemicals, including those found within computers and printers, from the air. The most potent air-cleaning plants include the low-maintenance peace lily and English ivy.

Before you make any purchases, particularly for high-volume items, look at the packaging and materials that go into the product. While everything you buy can’t be 100-percent organic or packaging-free, choose a product that’s a bit more eco-friendly than its competition. The nonprofit EPEAT ratings mark laptops and desktops that conserve more energy and use fewer toxic materials than others. The quarterly Greenpeace Guide to Greener Electronics ranks the best practices of big tech brands. Consider undertaking a life cycle assessment for your own products or services to determine where you can make improvements.

If you print brochures or other marketing collateral, try to go as green as you can with your printing choices. Check out these five green printing tools. If you need a third-party to print materials, chúng tôi makes a commitment to the environment.

Many tools allow employees to work from anywhere, and employers enjoy bottom-line benefits to telecommuting policies. GoToMeeting, Skype, Google+ Hangouts, and many other technologies let you meet with employees on the fly even if they are working in their slippers at home. The savings alone for in-person meetings where employees need to fly to a destination is 1600 kilograms of carbon emissions, according to the World Wildlife Fund. That’s not to mention savings for your travel budget.

7. Power Off Everything at Night

If you want to turn all of your office equipment and lights off at the same time, you can do it with an INSTEON system. Put the on/off switch beside the office door to rest assured that lights, printers, and other items aren’t silently sucking money out of your bottom line every night. Don’t put computers on this kind of system; follow the next tip instead. It’s also worth investing in smarter power strips that reduce the standby power drained by gadgets that aren’t in use. Belkin has a number of easy-to-use gizmos to help control the power demands of everday equipment.

Every computer can be run in power-saving mode. In Windows 7, go into your control panel, and then choose Power Options and Power Saver, except where you really need your computer to run at peak performance. Your graphic designer, for example, may not want to run her computer on Power Saver mode. And if she’s rocking an Apple, check out built-in power saving features for OS X.

–Elsa Wenzel contributed to this story.

Angela West dreams of opening a Fallout-themed pub featuring wait staff with Pip-Boys. She’s written for big insurance companies, small wildlife control businesses, gourmet food chains, and more. Follow her on Twitter at @angelawest and Facebook.

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