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It’s been less than 24 hours since Apple’s “Gather round” event. Already, we’ve seen a long list of first impression posts and videos arrive for two the biggest stars of the event, the iPhone Xs and iPhone Xs Max. Here’s a rundown at what folks are saying about the company’s newest flagship devices.
CNBC starts our roundup off with a look at the 5.8-inch iPhone Xs, which it calls a “gorgeous phone.” Nonetheless, “Holding it, though, it felt so much like the iPhone X that I already own that I’m not sure I’d upgrade. It will probably appeal to people who missed out on last year’s iPhone X, which Apple will stop selling, and it starts at the same price: $999.”
MKBHD offers a robust YouTube video about the two devices. Rather than offering a mini-review, however, it just offers a run through of its new hardware features. It’s definitely worth your time.
Of the 6.5-inch iPhone Xs Max, which has the same internals as the smaller model, CNBC highlights the phone’s larger display and better battery life (versus the iPhone X).
The Wall Street Journal suggests Apple might have missed the boat by not offering “unique functionality” on the iPhone Xs Max because of its larger size. “But where Samsung gives big phones stylus support, split-screen view and software that lets them act like desktop computers, Apple still treats this as an iPhone. Just bigger,” it explains.
Over at Gizmodo, describes the iPhone Xs Max as “honking huge,” and not necessarily in a good way. It explains, “(we) tried it out, and we found that it was simply too big. Our thumb couldn’t actually make it from one side of the display to the other, and it feels a little unwieldy.”
In its post, Wired focuses on Apple’s new A12 bionic, which is the first 7-nanometer chip in a smartphone. It right explains, this “means your iPhone will feel faster, and app developers can harness the power to make all kinds of fun stuff.”
Engadget calls both new phones are “the new normal” and “technically impressive” sequels to the iPhone X. In the end, it calls the changes made on the phones “welcome and impressive but not overly dramatic.”
Finally, you should also take a look at the hands-on from Jonathan Morrison at TLD Today. It’s insightful, fun, and at just 3 1/2 minutes, won’t take too much of your time.
As a reminder, you can pre-order a new iPhone Xs/iPhone Xs Max beginning tomorrow, Sept. 14 in more than 30 countries and territories including Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Guernsey, Hong Kong, Ireland, Isle of Man, Italy, Japan, Jersey, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, Taiwan, the UAE, UK, US and US Virgin Islands.
iPhone Xs and iPhone Xs Max will be available in more than 25 countries and territories including Andorra, Armenia, Bahrain, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Georgia, Greece, Greenland, Hungary, Iceland, India, Kazakhstan, Kuwait, Latvia, Liechtenstein, Lithuania, Malta, Monaco, Oman, Poland, Qatar, Romania, Russia, Slovakia, Slovenia and South Africa beginning Friday, September 28.
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Apple has just announced its biggest iPhone yet, and if the past performance of big iPhones gives us any indication, it’s that the phone is going to sell like hot cakes despite its high price tag. Apart from sporting a bit of a mouthful name, the iPhone XS Max brings a big 6.5-inch Super Retina OLED panel which looks absolutely gorgeous. The display is complemented by the iPhone XS Max’s glass back and stainless steel frame. Together they make for a very premium looking design. However, since the iPhone XS Max is so big and sports a glass sandwich design, it means that it is also fragile. Seeing the big price that iPhone XS Max is commanding, believe me, you don’t want to break this thing. To help you protect your $1000 plus investment in this phone, we are bringing you a list of the 10 best cases and covers that you can buy to protect your iPhone XS Max :Best iPhone XS Max Cases and Covers 1. Spigen Ultra Hybrid Case for Apple iPhone XS Max
Just like Apple is a giant in the smartphone industry, Spigen is a giant in the case manufacturing industry. Spigen’s cases are very well designed and last long. One of my favorite cases for the iPhone XS Max is the new ultra hybrid case from Spigen which brings a combination of protection and lightness. The ultra hybrid case features a thick bumper which wraps around the smartphone to provide an all-around drop protection. At the same time, it also features a thin but strong clear back to prevent scratches and scuffs. Together they provide ample protection while keeping the weight down at the same time. If you want a thin but strong case which is also not that much costly, this is the case you should get.
Buy From Amazon: $12.992. OtterBox Symmetry Case for iPhone XS Max
Buy From Amazon: $49.953. Spigen Slim Armor Case for Apple iPhone XS Max
If you want a thick case which brings all-around protection, check out this Spigen slim armor case for the iPhone XS Max which brings heavy-duty protection for your device. The case features a dual-layer design which is good at absorbing shocks resulting from impact. It also features Spigen’s mil-grade Air Cushion technology which makes this even more resistant to drop and falls. I also love that while it’s not classified as a wallet case, the Spigen slim armor case can hold up to two cards and cash. However, do note that despite its slim armor moniker, the case is pretty bulky.
Buy From Amazon: $18.994. iPhone XS Max Leather Case by Apple
Buy From Apple: $495. RhinoShield Case for iPhone XS Max
RhinoShield is a case manufacturer which is famous for making cases and covers that provide extreme protection to your devices. The case that I am featuring here is the wood series case which uses real wood in its construction. Since the company is using real wood, the result is that each case is truly unique due to the natural variation of the wood grain. Being a RhinoShield case it has been heavily tested, and according to the company, it brings 11 feet of drop protection. That number should put your mind at ease when you drop your iPhone XS Max the next time. If you want heavy duty protection and don’t care about the case’s price, definitely check this one out.
6. Speck Products Presidio Pro iPhone XS Max Case
The Spec Products Presidio Pro is a strong case for your iPhone XS Max which provides 10 feet drop protection to the device. It features a dual layer design with the outer layer being the hard polycarbonate and the inner layer using the soft impactium material. While the outer layer is good for resisting impact, the inner layer absorbs the shockwaves thereby protecting the fragile glass back. The case also features raised lips in the front thereby giving protection to the display. Finally, the case also features an anti-bacterial coating which prevents the growth of bacteria on the case even after long usage.
Buy From Amazon: $44.957. Designer iPhone XS Max Cases by Casetify
If you don’t want the boring plain color cases and want something designer to customize your iPhone XS Max, check out the cases from Casetify. Casetify makes designer cases of iPhone XS Max and they look really beautiful and unique. There are literally hundreds of designs to choose from, allowing you to customize the look of your phone just the way you want to. The case features a smooth and hard exterior to safeguard your iPhone XS Max from any minor scratches, drops, and dust. If you love designer cases, definitely check this one out.
Buy From Casetify: $298. Incipio Carnaby iPhone XS Max Case
The Incipio Carnaby case for iPhone XS Max is a very good looking case. Its fabric back design makes it stand out from all the other cases on this list. The case is made of durable co-molded materials which deliver long-lasting protection in a sleek and stylish design. It also offers flexible and buffed up frame which brings enhanced impact protection to your device. The case also sports precision cut-outs for all the ports and brings added cover protection for the buttons. I quite like this case as not only it features a unique design but also brings enhanced protection. If you are looking for such a case definitely check this one out.
Buy From Amazon: $34.999. Matone iPhone XS Max Case
Buy From Amazon: $7.9910. CaseMate iPhone XS Max Wallet Folio Case
The last case on this list is from a company called CaseMate which is bringing a wallet folio case which not only protects the back of the device but also offers a front flap which protects the display against scratches and scuffs. The case can easily store three credit or debit cards along with some cash. It can also be used as a stand, allowing you to consume media hands-free. I quite like the protective microfiber lining on the inside of the flap as it protects the display from getting dirty. The case is made from genuine leather and comes in different color options including black, red, pink, and more.
SEE ALSO: 10 Best iPhone XS Max Screen Protectors That You Can BuyProtect Your iPhone XS Max with These Awesome Cases and Covers
That ends our list of the 10 best cases and covers that you can buy for your brand new iPhone XS Max. I have included different types of cases including hard cases, folio cases, clear cases, and more, so each one of you will find a case that’s for you. Do check out the list and let us know which is your favorite case amongst them all.
The day has finally arrived. At Apple’s “Hi, Speed” event, the company has officially unveiled the latest flagship smartphone in its iPhone 12 lineup.
During the October 13 online event, Apple unveiled the iPhone 12 Pro and iPhone 12 Pro Max to the world. Of course, for anyone who’s been keeping tabs on the rumor mill as of late (especially earlier today), there isn’t much surprising here. But now it’s official, which means we can finally get excited about Apple’s incoming smartphones.The Pro in the iPhone 12
As you might expect, the iPhone 12 Pro features a lot of the same elements that are in the standard iPhone 12. You’ll get the great display, and you’ll get the great camera systems. You’ll even get the fastest processor in a smartphone ever with the A14 Bionic chip.
However, it’s the differences that matter.
That starts with the premium materials. It has precision-milled back glass. These phones are engineered to make the colors have a built-in luster, and the stainless steel band will pop in its own way, too. The displays feature the Ceramic Shield display technology.
IP68-rated for water and dust resistance. It also supports the MagSafe magnetic wireless chargers and accessories. And yes, it supports 5G.
It has the Super Retina XDR display. It starts with a 6.1-inch display, with the 6.7-inch display (with 3.5 million pixel support) going with the iPhone 12 Pro Max. The form factors are nearly identical.Camera
The Deep Fusion feature will work with all the compute engines with the A14 Bionic processor, capturing multiple images and processes them nearly instantly. The GPU pre-processes the images before running them through the Neural Engine, and the. GPU will also handle post processing as well. Deep Fusion is in all four cameras, including the TrueDepth front-facing camera.
The Pro camera system is “unlike any other device”. iPhone 12 Pro features the ultra wide camera with 120 degree field of view. f/1.6 aperture that allows in 20% more light. 4X optical zoom range. The larger sensor size goes beyond that, too.
iPhone 12 Pro features the new seven-element lens Wide camera with an ƒ/1.6 aperture, the fastest ever on an iPhone, for 27 percent improved low-light performance in photo and video; the Ultra Wide camera with a 120-degree field of view, perfect for capturing more scene in tight spots or epic landscapes; and a 52 mm focal length Telephoto camera, great for framing portraits, bringing the optical zoom range to 4x.
iPhone 12 Pro Max takes the pro camera experience even further. The new ƒ/1.6 aperture Wide camera boasts a 47 percent larger sensor with 1.7μm pixels for a massive 87 percent improvement in low-light conditions. It also includes the expansive Ultra Wide camera and a 65 mm focal length Telephoto camera for increased flexibility with closer shots and tighter crops. Combined, this system offers 5x optical zoom range.
Apple says this is the best camera to date. It has a reworked telephoto lens, and can bring better portrait photos. It supports 5X optical zoom. It also supports optical image stabilization. Apple says it has an 87% improvement in low-light photography.
Apple worked a new system for OIS, too. It offers support for sensor shift. It will maintain sharpness, cancelling low and high frequency movements and vibrations, keeping the image stable. Stabilized exposure times are up to 2 seconds in low-light photos. This means a full F-stop increase in photography. Video recording should offer a truly “cinematic feel”, according to Apple.Featuring Apple ProRAW
Pro users are getting more control, too. Apple is building a new feature that will let photographers combine the computational photography and RAW photo capture. This will be a built-in feature later this year for the Pro models called Apple Pro Raw. It will allow photographers to capture photos in RAW format, but also use the Neural Engine and other features. All four cameras support this, and there is no shutter delay.
White balance, tone balance, are now instructions, rather than baked in. This gives ultimate control to the photographer. Apple ProRAW photos can be edited in third-party professional photo editing apps, as well as the stock Photos app.Don’t forget video recording, now with Dolby Vision
Apple didn’t forget video capture, too. We know the iPhone is used for recording content all the time, including TV shows and films. And Apple is taking pro video further.
HDR video recording is now available in the iPhone 12 Pro, with support for 10-bit recording. That’s 60x more color capture than previous models. What’s more, the iPhone 12 Pro can record in Dolby Vision HDR. The A14 Bionic makes this possible in real-time. This means photographers can edit in Dolby Vision right from the Photos app.LiDAR
The iPhone 12 Pro and Pro Max supports the LiDAR Scanner. This feature first landed on the scene with the iPad Pro earlier this year. It makes it possible for better, more precise placement for objects in augmented reality. It will make the pro camera system even better, too.
The LiDAR Scanner will reduce capture time in low-light photos because it works in the dark. It works in photos and videos. It improves focus time in low-light scenes up to 6X. It improves Night Mode, too, including Portrait photography.Pricing, availability, and colors
The iPhone 12 Pro and Pro Max are available in several colors, including the brand new Pacific Blue. You can also pick up the pro smartphone in Gold, Graphite, and Silver. Pricing starts at $999 for the iPhone 12 Pro and $1,099 for the iPhone 12 Pro Max. Built-in storage starts at 128GB for each model, with 256GB and 512GB models also available.
The iPhone 12 Pro can be ordered starting Friday, October 16. It starts shipping on October 23.
The iPhone 12 Pro Max can be ordered on November 6, and it ships November 13.
Here’s the fine print in that regard:
Customers in Australia, China, Germany, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 12 Pro beginning at 5 a.m. PDT on Friday, October 16, with availability beginning Friday, October 23, and pre-order for iPhone 12 Pro Max will begin at 5 a.m. PST on Friday, November 6, with availability beginning Friday, November 13.
iPhone 12 Pro will be available in India, South Korea, and more than a dozen other countries beginning Friday, October 30
Get the basics of your onboarding strategy right Is my offering correctly aligned to my market?
If your sales, marketing and product teams look to each other for the answer to this question, there’s a problem. Product alignment is the first – if not most crucial – step to a successful onboarding game plan. You see, regardless of the marketing spend behind a great product, conversions will be slim-to-none if a product doesn’t speak to the persona’s pain-points. As Peter Drucker famously asserted, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” Well, yes, but as marketers we all know that no product really sells itself. Instead, it’s when a company really believes in what it has to offer, and takes the necessary time and effort to know its market, that great things happen. For me, Uber is a perfect example of a company that was acutely aware of the crowded market space it was entering, but understood the pain-points so well that their execution and delivery resulted in a disruptive business model that will have its ripples felt far and wide – and for some time to come. Here’s an insightful case study on how the company turned the transportation industry on its head.Are my customer metrics doing my onboarding strategy justice?
Download Expert Member resource –Customer Onboarding Guide
Access theIs your onboarding strategy adapting to changing times?
It’s no secret that market spaces are becoming increasingly competitive and that consumers are enjoying a power-shift that is steadily tilting in their favour. These developments bring with them both challenges and opportunities to differentiate oneself amongst competition who are equally eager to do the same. This makes the acquisition and onboarding stages so central to building a customer base that remains loyal in times when loyalty can at best be described as fleeting. As we strive to know more about our customers, we’ll increasingly look to our data to bridge the divide and make those all-important first impressions that can so easily make or break our relationships with our customers.New customers, like seedlings, require nurturing
According to MarketingLand,
“The true standard for hyper-personalization is interacting one-to-one with individuals, not segments. To anticipate an individual’s desires at any point in time, however, requires having deep customer insight, which comes from analyzing granular data.”
Given the access to customer data marketers enjoy today, moving beyond generic market segmentation tactics means we’re able to start building relationships with our customers from the get-go. Nurturing newly on-boarded customers with messaging based on insights gleaned from multiple touch points will quickly shift the relationship from that initial stage of awkward silences to a more personal and lasting relationship.Retention strategies should speak to the changes in the lives of customers
You don’t want your customers to think of your brand as that friend who only picks up the phone to call you when he needs a favour. Data analytics reveal much about who our customers are and offer insights into the lifecycle stages they’re experiencing. This presents us with opportunities to “share” in their life events and personalise their experiences with our brands. In the midst of all the marketing noise coming at us, personalisation is central to making your brand message resonate in the mind of the consumer.
And the opportunities to do so are plentiful. Gartner states that,
“By 2023, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe…As a result, Gartner predicts that mobile users will provide personalized data streams to more than 100 apps and services every day.”
Considering that the app world is only one of many channels companies can leverage to “get to know” their customers, the opportunities to build personalised retention strategies are in abundant supply.Data holds the key to more personalised customer engagement
As consumers expect more relevant marketing and are increasingly filtering out what they perceive to be intrusive, marketers are also realising the key role data plays in delivering messaging that resonates. The only logical way to do this, it seems, is to take the time to listen to what our data is telling us about our customers and apply those insights to our customer retention and acquisition strategies. With the information overload showing no signs of abating, the challenge will be how to reach out and touch someone across the great digital divide.
Rocket science is inherently dangerous. With significant quantities of fuel and oxidizer under pressure in the presence of fire, testing a rocket engine is basically containing and measuring an explosion. Modern tests are done with safety in mind, but this wasn’t the case 80 years ago. In the 1930s, when rocket engines were still an unproven technology, engineers routinely ran tests in frighteningly unsafe conditions, surviving mainly on luck. But on May 17, 1930, Max Valier’s luck ran out.
Valier is best known as one of the rocket’s chief cheerleaders in the 1920s. He was so excited by the technology and the rocket’s potential to send men into space that he sought ways to excite the public and attract sponsors for his own experiments. He fitted rail cars, sleds, gliders, and most notably race cars with rockets for public demonstrations. But these were all off-the-shelf powder rockets. What Valier wanted was a more powerful liquid-fueled rocket, and in January of 1930 he started experimenting with liquid propellants.
Valier’s set up centered around a standard combustion chamber, a steel tube with an upward-facing exhaust nozzle on one end and a propellant injector in the other. Liquid oxygen was fed into the chamber by small bores, its flow rate managed by a resistance disk that disrupted the flow. Fuel was introduced into the combustion chamber in the face of the stream of oxygen by opening a valve attached to its container. Once the fuel and oxidizer mixed, they were lit with a blowtorch. The flame roared upwards exerting a downward force that corresponded to thrust. Thrust was measured on a simple scale. As the chamber pushed down on one side of a scale Valier would add weights to the other, eventually figuring out how much force the rocket was putting out.
These tests were very hands on. Fuel and oxygen were introduced to the chamber by opening valves by hand. The pressure, and consequently the reaction, increased as the valve were opened a little more.
A (very grainy) view of Valier’s test setup.
Incredibly, these tests were done without much regard for safety. Valier wore no goggles, no fire retardant clothing, and he didn’t sit behind a concrete wall looking through a small slit window. He sat right in front of the combustion chamber, his face fully exposed to the flame shooting upwards. There was no time for these safety considerations in rocketry’s early days, and even less money available to devote to creating a safe environment.
The danger caught up with Valier on May 17, 1930. He was assisted by Walter Riedel and Arthur Rudolph that day for a series of tests using kerosene mixed with water in conduction with liquid oxygen. Valier took his regular spot in front of the test stand and scale, and, after two successful tests, was so excited he pushed for one final run that evening. For the third time, the combustion chamber was pressurized, the kerosene and oxygen mixture ignited, and the familiar procedure of regulating the pressure by hand.
The test came to an abrupt end with a violent explosion. Riedel, his hand on the propellant valves, acted immediate to close them and kill the flame. Then he ran over to Valier who had collapsed on the floor. There was nothing Riedel or Rudolph could do for of Valier. A piece of shrapnel had pierced his pulmonary artery. He died within ten minutes.
Valier was just 35 when he was killed by his own curiosity. The great popularizer of rockets and proponent for manned spaceflight was unfortunately, but somehow appropriately, one of the first casualty of the modern space age.
Sources: Max Valier, a Pioneer of Space Travel
Realme has just launched its brand new smartphone, the Realme 3 (starts at Rs. 8,999) in an attempt to get a stronger hold on the budget smartphone segment in India. The Realme 3 comes with some decent specs, but is it enough to be a great budget smartphone, especially with the likes of the Redmi Note 7 and Note 7 Pro out in the market? Well, I’ve used the Realme 3 for a bit and here are my first impressions of the phone.Realme 3 Specs:
Before we jump into the impressions of the device, let’s take a quick look at the specifications. This is the hardware you’ll find on the Realme 3:
Display6.2-inch LCD HD+ (1520×720)
ProcessorMediaTek Helio P70
Primary Cameras13MP + 2MP
OSColorOS based on Android Pie
Sensors e-Compass, Light sensor, Promixity sensor, Gravity sensor, Accelerometer sensor, Fingerprint sensor
ConnectivityDual nano SIM card tray, Dual VoLTE, Bluetooth 4.2Design and Build
In terms of look and feel, the Realme 3 is a pretty good phone. It’s obviously not as premium feeling as some other phones in this price range, but it’s not a cheap feeling phone at all. The back here has a gorgeous gradient finish, and it’s very subtle, at least on our ‘Radiant Blue’ unit, unlike the overly saturated gradients that I, at least, don’t like.
Anyway, the phone is quite comfortable to hold, and is surprisingly grippy, for something that looks like it’ll slip right out of your hands. The back here also features the typical stuff, including the vertically oriented dual rear camera set up, and the fingerprint scanner.
Overall though, the Realme 3 has everything you’d need. There are the usual buttons, a triple SIM card slot (which means you can use dual SIMs and a microSD card at the same time), the headphone jack is still here, and there’s a microUSB port. Yeah, the Realme 3 has a microUSB port, even when some phones in this price range have switched to a USB-C. It’s not really a deal-breaker, but it’s definitely something I’m not a fan of.Display
Anyway, while we’re at the front of the phone, the Realme 3 comes with a big 6.2-inch display, and it’s a 720p panel this time with a resolution of 1520×720 pixels. To be honest, the display is fine, and I don’t really have complaints with it so far, but what I don’t understand is why the Realme 3 has a 720p display even though the Realme U1 had a FullHD+ display.
The Realme 3 keeps the Helio P70 from the Realme U1, and that’s fine. The P70 is a decent processor that performs in the ballpark of the Snapdragon 660, and in this price range it’s perfectly fine to have this processor.
The Realme 3 comes in two configurations, a 3GB/32GB variant and a 4GB/64GB variant, both of which share everything else as far as specs are concerned. We have the 3GB variant here and the performance is good enough. The phone handles day to day tasks pretty easily and with no visible lag, and even gaming performance is decent. We tried playing PUBG Mobile on it, and by default the game runs on Medium settings here, and it runs fine. There are frame drops sometimes, but switching graphics to low solves that problem with ease.
If you’re wondering about benchmark comparisons, the Helio P70 performs significantly better than the Snapdragon 636, and matches the Snapdragon 660 in single-core tests, while scoring slightly lower in the multi-core tests against the Snapdragon 660.
On the front too, the Realme 3 goes with a 13MP AI selfie camera, which looks like a big step down from the 25MP sensor found in the Realme U1. The difference is evident here as well. While selfies from the Realme 3 aren’t bad, per se, they don’t match up to the front camera performance of the Realme U1.
The phone also supports 1080p video recording, and while that’s alright, it’s a little weird because the Helio P70 does support 4K recording. Also, the phone doesn’t come with stabilization, so even though the videos here could’ve been good, they’re definitely not stable enough.Battery
On the battery front, the Realme 3 takes a big step up from the U1, and comes with a huge 4,230 mAh battery as compared to the 3,500 mAh seen in the U1. The battery performance here shouldn’t be an issue. Since this is a 4,230 mAh battery you should get well over a day of battery life on this phone, and that’s great.
What’s more, the phone comes with a 10W fast charger in the box, so you can top it up quickly as well. We’ve not tested the battery thoroughly yet, but we’ll be doing that for our full review, so stay tuned.Realme 3 First Impressions: An Aggressively Priced Budget Phone
Buy the Realme 3 from Flipkart (starting at Rs. 8,999) sales start from March 12
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