Trending March 2024 # Samsung Dual Edge Display Design Patent Surfaces, Along With A Mysterious Pop # Suggested April 2024 # Top 3 Popular

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Patently Mobile has obtained a series of design patents Samsung filed with the USPTO. Before you take a look, please note that Patently Mobile has asked that sites reporting on this story use just one of their acquired patent leaks and thus to respect their wishes, we can only offer you a single one. Of course you can see the whole set at their website.

What’s weirder? The dual edged display that folds onto the back, or the strange yellow pop-up part inside the recessed top?

Patently Mobile

Other than the much rumored couple of curves, the device sports an even stranger oddity: a mystery pop-up panel whose function is all but a mystery. We can only begin this is speculate what this panel could be, although in looking at the design blueprint itself, it’s unlikely to be a screen given that the glass elements are covered with diagonal lines.

It’s possible this could actually be where the device’s battery goes, although the patent doesn’t indicate there is any kind of panel that would cover the top portion. Still, given the fact that the panel looks to take up the entire width of the inside (though we don’t know how long it actually is), the battery would make a likely candidate. Alternatively, this could be a camera module, however there doesn’t seem to be any lines on the panel that would denote such. It may even be some kind of mirror or who knows what else. Unfortunately, as Patently Mobile reminds, design patents show only the shape and form, but say nothing of the parts and components inside.

Other than the much rumored couple of curves, the device sports an even stranger oddity: a mystery pop-up panel whose function is all but a mystery

Of equal curiosity is the fact that the design clearly shows that the edge display extends to the back of the phone, something that is quite intuitive when you think about it. The Galaxy Note Edge may have had a curved side, but if the device was face down, it wouldn’t be accessible. By extending the wrap-around to the back, Samsung is ensuring that the panels purported purpose (checking notifications) will be retained regardless of how the device is placed down on a surface, or for that matter, regardless of which way it’s pulled out of one’s pocket.

Finally, the patent design for the front of the device is devoid of any kind of home button, something that is a staple for Samsung products. Could this indicate the company is finally going to forgo it in favor of on-screen buttons like so many of its rivals have? If so, will this be a new design cue that is followed for all products in 2024 and onward, or could it be just for this one particular device?

LG clearly has one already, but do these patents offer any indication as to how far along Samsung’s provocative panel might be?

Suffice to say that this is most certainly confirmation that Samsung is working on a double Edged device, but it says very little in terms of substantiating the rumored Galaxy S Edge. Patents are often sought out significantly earlier than they are used (if they are used period), and thus it’s possible this won’t make it to a product until later in this year. Or next year. Or never. The question must be raised as to why this patent is only just now being approved and yet the “ring” smartwatch filing was leaked over two months ago. Could Samsung have been building this product while the patent was pending, or could it genuinely be for a far-into-the future feature? We won’t know anything for sure until Mobile World Congress hits in just over a month.

What are your thoughts on this wonderfully wacky patent picture? Or on the pop-up panel?

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Samsung M8 Smart Monitor Review: A 4K Hdr Display With A Smart Tv Built


Has Samsung’s Tizen OS with smart TV features

Remote, webcam, and speakers included

Excellent SDR image quality

HDR quality is good for the price


Limited connectivity

Annoying to set up and access some features

No adaptive sync or enhanced refresh rate

Narrow viewing angle

Our Verdict

Samsung’s M8 Smart Monitor is a well-rounded display that can function as both a television and a computer monitor. It has impressive image quality and comes equipped with Samsung’s Tizen OS for streaming, but a few questionable design decisions hold it back from being truly great.

Best Prices Today: Samsung M8 Smart Monitor

Samsung’s M8 Smart Monitor is a 32-inch 4K HDR television disguised as a monitor. It ships with the same Tizen operating system found in the company’s smart TVs. You don’t even need to connect a PC to watch Netflix, Hulu, or Apple TV. It’s a good fit for those who want smart TV features but plan to connect a PC.

Samsung M8 Smart Monitor: The specs

The Samsung M8 Smart Monitor is a 4K, 32-inch display. It lacks an enhanced refresh rate and doesn’t support any form of adaptive sync, but it does support HDR10+. It also has an unusual array of connectivity that includes USB-C and Micro-HDMI.

Display size: 32-inch

Native resolution: 3840×2160

Panel type: VA

Refresh rate: 60Hz


Adaptive sync: None

Ports: 1x Micro-HDMI, 1x USB-C with DisplayPort Alternate Mode, 1x USB-C

Stand adjustment: Height, tilt

VESA mount: None

Speakers: Included

Price: $729.99 MSRP

What really sets the M8 Smart Monitor apart, however, is the operating system. Samsung’s Tizen OS offers a wide range of applications that let owners stream video without a physically connected device.

Samsung M8 Smart Monitor: Design

The Samsung Smart Monitor M8 has an approachable, playful look thanks to its multiple color options. My test sample came in a pastel green, but you can also buy the monitor in blue, pink, or a traditional white.

The Samsung Smart Monitor M8 comes in a variety of attractive pastel color options.

Matt Smith

Unlike Apple’s 24-inch iMac, which offers a similar color palette, the M8 Smart Monitor has slim bezels and a small bottom chin. The color applies only to the stand and front chin. This lessens the impact of the color options, but it remains an attractive monitor overall. 

Durability is less impressive. The monitor’s plastics allow noticeable flex when handled and panels don’t seem as firmly attached as they could be. This is not a functional issue but a disappointment given the monitor’s premium look and pricing. 

There’s issues with the stand, too. It only adjusts for height and tilt. There’s no swivel or pivot option here. A VESA mount is missing, so adding a third-party monitor stand or arm is out of the question. 

On the plus side, the stand is compact and narrow for the monitor’s size. This frees up space on your desk and makes the monitor easy to position in small areas.

Samsung M8 Smart Monitor: Features and menu

The “Smart” in Samsung’s M8 Smart Monitor is not just hype. This monitor has Samsung’s Tizen OS, the same one found in its televisions. It only lacks a TV tuner for over-the-air TV or traditional cable service. Tizen supports all the major streaming platforms and Samsung-specific features like DeX and Bixby.

The display comes equipped with Samsung’s Tizen OS for all your streaming needs.

Matt Smith

Why? Some people use a 32-inch display as both a television and a monitor. This is not uncommon in small living spaces and mixed-used areas. The M8 Smart Monitor makes sense in a 400 square-foot apartment, a student’s dorm room, or a mixed-use office and bedroom. 

The home screen is controlled with a physical remote included in the package. It’s basic, with just a few buttons, but did the job well enough. Owners can also control the monitor with a phone or tablet using the Samsung SmartThings app. I found this hard to use, however, because the touch controls for selecting items were finicky. There’s also a physical joystick on the rear of the monitor. 

These features change the user experience. Most monitors are the very definition of plug and play. The M8 has a setup process, which takes about five minutes and requires both a mobile device and internet connection. And while the M8 of course displays external sources, owners can navigate the home screen and watch streaming services like Netflix without any external device connected. 

The M8 Smart Monitor takes a bit longer to turn on and find a signal, and some settings can feel confusing to those used to traditional monitor menus. Switching between sources is more difficult than on a standard monitor. The menus are oversized, which is good for viewing at a distance, but annoying from a desk. 

Those who just need a PC monitor will not like these trade-offs. Still, I think Samsung does an admirable job of walking the line between monitor and TV. It delivers the function of both at the cost of a few user-interface quirks.

Samsung M8 Smart Monitor: Connectivity, speakers, and camera

Unfortunately, Samsung stumbles with connectivity. The monitor includes two USB-C inputs. Both have up to 65 watts of Power Delivery but only one supports DisplayPort Alternate Mode. The monitor has HDMI, but uses Micro-HDMI instead of full-sized HDMI (an adapter cable is included). Conventional DisplayPort isn’t available. 

This is strange. The M8 is positioned as a mixed-use TV replacement, yet it has just one HDMI port, and it’s not the standard size. Its USB-C connectivity would be suited for a professional workstation monitor, but the monitor’s other features don’t align with this. Adapters will be necessary for many devices.

Speakers are bundled and better suit the M8’s focus on mixed use. They’re loud and provide quality audio at low to medium volume. High volume begins to overwhelm the speakers, leading to a muddy presentation that obscures detail. Still, it’s much better than most monitors and suited to enjoying games or televisions in a small room. 

Samsung chalks up yet another miss on connectivity, however, because the monitor lacks a physical audio-out port. Owners can’t easily add a soundbar or speakers to improve audio quality. The monitor does include audio-out over Bluetooth.

The oddities continue with the bundled 1080p webcam. It attaches magnetically to the back of the monitor and provides acceptable image quality. It only works when USB-C is connected, though, as there’s no alternative connection option for devices that lack a USB-C port. The camera does work with apps installed in Tizen OS, making it possible to take a video call on the monitor itself.

Equipped with a handy, if not awkwardly designed camera.

Matt Smith

Samsung M8 Smart Monitor: SDR image quality

Matt Smith

Brightness is high, if not spectacular, at a maximum of 405 nits. This compares well to most 32-inch monitors, with only a few gaming monitors reaching a higher SDR brightness. It’s easy to view the M8 Smart Monitor in a brightly lit room.

Matt Smith

Contrast ratio is much, much higher than a typical 4K 32-inch monitor thanks to the VA panel, which differs from the IPS panel used in many computer monitors. It can achieve a deeper shade of black without reducing brightness and provides more detail in shadows. 

This offers a more realistic image with a good sense of depth and dimensionality. It also helps when watching TV shows or movies, which tend to be darker than a PC desktop or most games. The M8 can bring out details in dark scenes that other monitors will miss.

Matt Smith

The M8’s color gamut is a bit narrow for its price, coming in at just 93 percent of the DCI-P3 color gamut. Many 32-inch 4K monitors deliver at least 95 percent of DCI-P3. The M8 can display fewer colors than the competition.

It’s not a problem in most content, but the narrow color gamut will disappoint those looking to use the monitor for professional image or video editing. It also provides a less vivid and saturated experience that may not be to the liking of some owners.

Matt Smith

While the color gamut is just okay, color accuracy is solid. Content looks close to what’s intended. This is most noticeable when viewing “real” content like sports or documentary films. Colors appear believable and lifelike. 

My tests showed a default gamma curve of 2.3, a bit off the target of 2.2. This means content is slightly darker than preferred. Color temperature is also a bit off at 7100K, which is cooler and more blue than the target of 6500K. The monitor provides adjustments for both, so you can tune the image to match your preference.

Sharpness is excellent thanks to the monitor’s 4K resolution. Text looks crisp and games look detailed with minimal shimmer and aliasing artifacts. 4K streaming looks outstanding. Perceived sharpness is limited by the quality of a streaming platform’s compression, not the display. 

While image quality is great, it’s best when viewed straight-on. The image quickly loses contrast and vibrance when viewed from the side or the top and bottom. It’s critical that owners properly position the monitor in a viewing area. 

The M8 Smart Monitor has excellent SDR image quality overall. It suffers setbacks in color gamut and viewing angles but makes up for that with strong contrast and great performance in dark scenes. These traits improve the quality of TV shows and movies compared to many alternative 32-inch 4K monitors. PC games and apps also look attractive.

Samsung M8 Smart Monitor: HDR image quality

The Samsung M8 Smart Monitor supports HDR10+ and automatically detects an HDR signal with the feature on in Windows 11 or a connected game console. The monitor offers both standard and game mode HDR, though I wasn’t able to determine an objective difference between these modes in testing. 

Maximum sustained HDR brightness did not appear higher than the SDR mode. That’s a bit disappointing, but puts the M8’s luminance only slightly behind competitive monitors. 

These traits put the M8 ahead of most computer monitors that lack Mini-LED or OLED technology, but it has limits. Highlights don’t shine with the brilliance found in truly great HDR monitors like the Asus ROG PG32UQX.

Samsung M8 Smart Monitor: Motion clarity

The Samsung M8 Smart Monitor is a 60Hz display. It also lacks support for adaptive refresh-rate technology, so it can’t sync the refresh rate to the output of a connected PC or game console.

Motion clarity is not good. Fast objects look blurry and darker objects show trails behind them. Panning the camera across a scene reduces clarity, making it hard to pick out fine details. The monitor’s Game Mode seems to marginally improve this but still isn’t great.

Games look great, but those who like fast-paced action will find the experience less responsive and may find it hard to pick out details necessary to perform well in competitive titles. The M8 Smart Monitor is a better fit for Microsoft Flight Simulator than Halo Infinite.

A note about image processing

Most monitors display an image with the bare minimum of image processing, but the Samsung M8 Smart Monitor is a bit more involved. It has some de-judder options for improving motion smoothness, for example.

Final thoughts

Samsung’s M8 Smart Monitor is an alluring option for those who want a display for mixed use in a small space. It’s effectively a television and computer monitor in one package. Image quality is also top-notch.

It’s a sweet deal, but soured by several mistakes. The monitor’s input options are not suited to its intended use. Samsung’s Tizen adds smart TV features but proves confusing to use. There’s no support for adaptive sync or an enhanced refresh rate.

These issues are a barrier but don’t ruin the M8 Smart Monitor. It’s a good choice for those who need the features of a television and PC monitor in one compact display.

Dell Streak 7: Solid Design, Mediocre Display

The Dell Streak 7 is a study in contrasts. This Nvidia Tegra 2-based Android tablet counts smart and subtly sharp design among its strengths–unfortunately, its unimpressive display and inelegant software implementation constrain its appeal. T-Mobile’s aggressive pricing–at $200 after a $50 mail-in rebate with a two-year contract (as of February 1, 2011), it’s $100 less than the Samsung Galaxy Tab on the same carrier–make the Streak 7 worth considering, especially if you’re on a tight budget, but the device’s numerous weaknesses may outweigh the value price.

Streamlined Design

Although the design of the original Streak didn’t impress me, design is the Streak 7’s greatest asset. It’s not that the new Streak is especially slim or stylish; rather, its build quality, button placement, and subtle contours are appealing.

The unit measures 7.9 by 4.7 inches, 0.4 inch longer than the Galaxy Tab; both devices are half an inch thick, although the Streak gives the impression of being a sliver thinner. It also seems to be lighter, even though it actually weighs 15.5 ounces versus the Tab’s 13.4 ounces. In the hand, the subtle curves of the Streak feel comfortable to hold; they’re preferable to the more squared-off design of the Tab. The Streak also feels more conducive to hold in one hand.

On the whole, its design feels streamlined yet functional. Only the headphone jack, situated at the top right (vertical) or upper left (landscape), seems awkwardly situated.

Even the port cover is well designed: It’s sturdy yet not bulky, and it smoothly fits with the edge (something that often can’t be said of port covers). It provides easy access to the full-size SD Card slot and the SIM-card slot. To open the port cover in the first place, you’ll need to use your fingernail, but it notably snaps open and closed easily.

The three navigation buttons–one each for back, menu, and home–are aligned at the right (or along the bottom, depending on how you hold the device). The positioning is offset, which means your palm won’t accidentally invoke the capacitive touch buttons when you’re holding the device in landscape mode with both hands (in contrast to the Galaxy Tab). That said, I found the navigation buttons and other touchscreen elements to be annoyingly sensitive to accidental brushes.

Usability Leaves a Lot to Be Desired

Regrettably, design elements alone do not guarantee a tablet’s usability. I ran into enough issues with the Streak 7 and had enough gripes about it to come to a lukewarm conclusion at best. It will face particularly stiff competition from tablets that ship with Android 3.0 (Honeycomb), too. Dell has said that it will offer Android 3.0 on the Streak 7 in the future, but for now you get it with Android 2.2–an OS that’s clearly not optimized for use with tablets.

The mediocre capacitive multitouch screen is another sore spot. The resolution is 800 by 480 pixels, the same as we’ve seen on tablets such as the ViewSonic ViewPad 7 and the HP Zeen (which is sold only with the Photosmart C510 printer it’s intended to be used with). The display is a huge disappointment, its weaknesses glaringly obvious when I placed the Streak 7 side by side with the Galaxy Tab (which has a 1024-by-600-pixel resolution). Images looked washed out and lacked punch; text was barely passable, and certainly not well suited for long stretches of reading given the noticeable pixelation and the sparkly background. Even game graphics looked blocky and pixelated at times, in spite of the Nvidia Tegra T20 dual-core 1GHz processor.

Glitches Galore

When I did get this feature to work, I got a glimpse of how much fun it could be to view the contents of my camera’s SD Card on the Streak 7. After I popped the card in, the Streak 7 successfully (but slowly) mounted the card to recognize the media and add it to the Gallery for viewing. At this writing, Dell had no suggestions as to why these crashes might have happened, and reps suggested that I try a second unit. I will do so and update this review accordingly.

As with the original Dell Streak, apps that are not designed for use on larger-screen Android devices display in their smaller form, flush to the upper-left corner of the screen. The unit froze when I tried to open several apps downloaded from the Android Market, even though I’d randomly chosen the apps from among the highly rated options in the Top Free Apps section. This crashing issue could be due to bugginess in the Streak 7 and how it handles the scaling of non-tablet-optimized apps specifically, or it could be due to Android 2.2 and how it deals with those apps. It’s hard to say. But in all cases, the apps did just fine on the Galaxy Tab and struggled on the Streak 7. Dell didn’t have a response when I questioned the company about the Streak’s app scaling.

The battery life was another disappointment. In my tests, the integrated 2780mAh battery drained very quickly if I left the mobile broadband radio on: After just 8 hours of being on, and after sporadic light use, the battery had already drained to 48 percent. The Galaxy Tab, which carries a 4000mAh battery, had far better standby time–about two and a half days after its last charge–and after I used it to a similar extent as I did the Dell Streak 7, the Tab’s battery registered at 58 percent.

Other Specs

What else is inside the Dell Streak 7? It has 16GB of internal memory, 802.11b/g/n Wi-Fi, Bluetooth 2.1+EDR, and support for T-Mobile’s HSPA+ network as well as for 3G, UMTS, and EDGE networks. As you’d expect from an Android 2.2 tablet, it supports Adobe Flash 10.1. Dell describes the Streak 7 as having full HTML Web browser capabilities, but many Websites still recognize the OS as a mobile phone, not a full-bore Web browser.

T-Mobile bundles a host of apps, including its T-Mobile TV for live and on-demand TV access, BrainPop for kids, the Zinio magazine reader, Slacker, Amazon Kindle, Let’s Golf HD (demo), Asphalt 5, Zoodles, Blockbuster, Think Office, and Qik Video Chat for conducting video chat over mobile broadband and over Wi-Fi. Oddly, you get neither a task killer nor a file manager, both of which would have been useful additions for consumers.

T-Mobile’s aggressive and highly competitive pricing makes the Dell Streak 7 budget-friendly, and if this model had come out simultaneously with the original Streak, I would have less trouble excusing its faults. But I expect better of a second-generation Dell product, and the Samsung Galaxy Tab provides a superior user experience for just $100 more. Additional options are just around the corner, too, so I recommend that you shop around before committing to this subsidized tablet for two years.

How To Create A Pop


The pop-up div can be created with the help of HTML, CSS and the functioning of which can be done with the help of ‘Javascript’ library ‘jQuery’. To make the mouseover and stay functionality to the div jQuery has a built in pre defined function.

The two functions which are mainly used in this task are −

mouseover − This function triggers when the mouse is over the selected element.

mouseout − This function triggers when the mouse leaves the are of the selected element for mouse over.


Step 1 − Create a HTML boilerplate in the text editor.

Step 2 − Add the jQuery CDN link to the head tag of the HTML code. On adding the CDN link it gives the functionality to the HTML code to use jQuery methods.

Step 4 − Create a div container which contains the popup of the page.


Step 5 − Now create the jQuery function inside the script tag. $(‘.container’).css(“display”, “block”) }) $(‘.container’).css(“display”, “none”) })

− Now create the jQuery function inside the script tag.

Step 6 − The popup functionality is ready to use on browsers.


In the given example we have created a HTML button and we have created the popup div container which is displayed on screen when the mouse is hovering over the button. We had also styled the popup using the inline css. The jQuery function is created in which using the jQuery selector syntax the button element is selected with the mouseover event attached to it. In the mouseover event it is passed with the callback function that is triggered on entering the mouse over div.

Tutorialspoint $(‘.container’).css(“display”, “block”) }) $(‘.container’).css(“display”, “none”) })

In the given below images it shows the output of the above example. In the first image it shows the static simple output. Which contains only a single button on the page.

In the below second image it shows the popup div container. So when the user hover over the button the mouseover event is triggered and it performs the display block action to the div container which shows the popup div. As soon as the mouse is over the button the div container containing the popup displays on the screen. When the mouse leaves the button the popup disappears from the browser’s screen.


These types of popover are used in the web application such as a mcq web app, in this we can make a button to function popover which will pop out the hint to the answer of the question. In this we had only used the two mouse events but there are more mouse events such as: mouse down, enter, leave these all have their own functionality. The popup is like a dialogue box which tells us certain information about any topic or it can be a confirmation box also to confirm the choice of the end user in terms of yes or no. In the mouseover and mouseout event a callback must be passed so that a particular action triggers. Do not forget to add the CDN link to the head tag otherwise the jQuery function will not execute and the page will remain static with some errors in the console.

Benq El2780U Review: A Tn Display With Hdr Colours

Our Verdict

As an affordable 4K screen with a high refresh rate, the EL2780U is good enough, even if the HDR part of this equation doesn’t entirely add up. If you’ve got a GPU that can handle the resolution, then the BenQ EL2780U is a solid purchase.

Over the past year, we’ve seen some gaming screens that flaunt the accepted models for their respective display technology. Specifically, IPS and AHVA screens that are typically good at colours and viewing angles, are suddenly able to deliver the legendary refresh rates of TN panels.

That wasn’t good news for makers of TN panels, as their continued existence was dependent on being the weapon of choice for those that want the least decoding lag and highest refresh rate.

Is it too good to be true, and has TN now addressed one of its major flaws; colour representation?


The quoted MSRP is £329 in the UK, making the BenQ EL2780U one of the cheaper 4K gaming screens that you can buy, but not the very cheapest. You can buy it from Amazon UK.

It’s currently available on Amazon US for $499.

AOC’s U2879VF IPS panel is around £10 less, although it doesn’t offer HDR or DisplayPort input. Asus has a very similar spec TN design, the VP28UQG, that costs about the same, doesn’t have HDR and only a DisplayPort 1.2 port.

Samsung also makes a very similar design using TN technology, but the U28E850R is close to £380 and doesn’t decode HDR 10 signals. It is possible to find cheaper 4K gaming panels, like the LG 24UD58, but that’s a 23.8in display and a colour gamut of just 72 percent NTSC.

For this precise feature set, the BenQ EL2780U is difficult to beat for the price asked.

Features and Design

Most gamers would like 28in or 32in screens if they could afford them, and the BenQ EL2780U is pitched perfectly for those that want 4K in a screen size where you can irrefutably see the difference from 1440p or 1080p panels.

At more than 70cm corner to corner, you can sit back from this screen and give your eyes less work to do focusing on a nearby object. The design is minimalist, often with hints that BenQ wanted to make this screen as affordable as possible.

Therefore, the support is a very basic one that only offers tilt functionality. VESA 100 holes are present for those that want more ergonomic adjustments and have a suitable support arm. Bordering is greatest at the bottom, but even around the sides and top it is at least 2cm between the physical edge of the frame and the beginning of the presented display.

Along the rear underside at the inputs, and they’re all easy to reach because there isn’t any cable management whatsoever. The depth of the panel is greater than we would expect, being at least 6cm at its thickest point. But, that volume was well used, as there isn’t any annoying power block, and BenQ also had room to install a pair of 2-watt speakers inside.

One retro feature is that unlike many recent screens BenQ went with the menu system that relies on six buttons on the underside of the right-hand side of the frame. Compared with recent designs that use a little joystick, this methodology seems clumsy and inefficient.

Also, there is an extra button on the front right fascia that provides a status report on HDR, revealing if the mode is active. It can be used to force HDR mode and B.I.+ (Brightness Intelligence Plus Technology) modes on, even in games that don’t support HDR. The output of a standard video card is processed by the screen to expand its dynamic range through emulation.

B.I.+ is a capability that BenQ introduced last year on some of their Ultra Premium Entertainment Monitor range. It uses a light sensor mounted on the panel to detect ambient brightness and colour temperature levels. In real-time it then adjusts the display output to protect viewers’ eyesight and deliver the ideal picture quality for that environment.

But, the headline feature here is that this is a 10-bit deep panel, allowing for much better colour representation and HDR, and it also has a natural resolution of 3840×2160. Early 4K screens suffered unacceptably low 30Hz refresh rates, but this design supports 60Hz mode and variable sync.

The inputs include two HDMI 2.0 ports and a single DisplayPort 1.4. To achieve 4K resolution, you’ll need a video card that can drive those ports at that specification.

One curiosity is that while this display does support adjustable sync through AMD’s FreeSync, it isn’t FreeSync version 2 compliant. Because of that, it doesn’t support true HDR while using FreeSync, unfortunately.


Traditionally the weakness of TN panels is the colour representation and limited viewing angles, and it is worth mentioning that BenQ hasn’t done anything about the latter. Viewing angles are only a problem if your gaming skills as so good that they attract keen observers who like to sit by your side.

Regarding the colours, this is one of the most colourful TN panels we’ve seen, but it still doesn’t deliver the gamut range that a good IPS or AHVA solution can.

For that reason the BenQ EL2780U won’t become a firm favourite of photographers or professional designers, it’s strictly a gaming screen. Using the Datacolor’s Spyder5 calibrator, we determined that while sRGB coverage is decent at 96%, AdobeRGB is just 74% represented. So the BenQ EL2780U does lots of colours, just not the ones that most designers desire.

Tone response testing revealed that the default Gamma is 2.0, although the menu gives the Gamma values five arbitrary settings rather than actual Gamma numbers. Brightness was above the BenQ quoted 300 cd/m2, at 335.1 cd/m2, though that is still on the low side for a display that’s offering HDR 10.

One snag with calibrating this monitor is that you’re encouraged to lower the brightness even more (200 cd/m2), undermining the HDR feature even more. For many users getting HDR to work at all on a PC is a challenge, since Microsoft made changes to Windows 10 to entirely undo the efforts of AMD and Nvidia with their HDR compliant drivers.

Activating HDR mode in Windows 10 makes the desktop practically unusable on every HDR monitor we’ve tried. That fault was first introduced in the Creative update, and Microsoft appears in no hurry to fix it.

To use HDR on those PC titles that support it, you must suffer weird interface colours, in the knowledge that once you enter the game, it will look much nicer. For those wishing to put the effort in to get HDR to work on the PC, the results can be very pleasing. The saturation of colours and the details in dark scenes are striking.

However, the colours are not as punchy as we’ve seen on other IPS HDR screens, and that is probably down to the maximum brightness that’s available from the backlight. What this screen does best is the 1ms high refresh at 4K resolution without any noticeable decoding lag. And, with the 60Hz refresh at 4K make it a reasonable experience for desktop work.

There is some frame shadowing, and the centre is a good amount brighter than the edges, but not so much that it becomes a distraction. 

Snags to 4K gaming

There are problems that the EL2780U inherits that BenQ can’t do anything about, but we need to outline to any prospective buyers. Driving a game in 4K with high detail settings is the goal for my avid gamers, but having a monitor that can present those images is only part of that equation.

The computing power to generate more than 60 fps at this resolution on most PC titles is significant, requiring a high-end GPU to get the fully playable experience. However, the cost of one of these has skyrocketed, as a result of the unforeseen consequences of crypto-currencies, where GPUs are being used to mine Bitcoin, for example.

With the retail cost of a 1080Ti approaching £1000 ($1,200) or higher, and even mid-range cards being difficult to source, the implications for PC gamers are becoming serious.

Compared with the 1080Ti or similar video card needed to drive it effectively in a native resolution with a decent detail level, the cost of the EL2780U now pales in comparison. BenQ isn’t responsible for this scenario, though it makes justifying the move up to 4K on the PC a financial impossibility for many gamers.

As such, this monitor might be better utilised by PS4 and Xbox One S owners than by the PC fraternity, until the GPU market regains some sanity and HDR becomes better supported. 

Specs BenQ EL2780U: Specs

Size: Wide Screen 27.9″(70.86 cm)

Natural Resolution: 3840×2160 (4K)

Panel: TN Technology

Aspect Ratio: 16:9

Response Time: 1ms (GtG)

Viewing Angle (CR?10) : 170°(H)/160°(V)

Maximum Refresh: 76Hz

AMD FreeSync: Yes

Ports: 2x HDMI 2.0, 1x DisplayPort 1.4, 3.5mm Mini-Jack for Headphones

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Types Or Categories Along With 4P’s Of Marketing Mix

Introduction to Marketing Mix

The marketing mix is defined as a business model and a set of practices that are used to achieve the marketing goals of a business. Marketing is one of the foundation factors for the success of any business or organization. The marketing mix is the set of practices for the successful marketing or brand promotion of any company’s products or services. There are four broad areas covered under marketing: product, price, place, and product promotion.

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Types or Categories of Marketing Mix Values

Categorization of Marketing Mix Strategies or Principles as Per the Type of Industries:

There is different type of industries or organization providing different types of services, and so we do have different types of marketing mix strategies based on the type of industry or the services they are providing to their customers including:

1. Contemporary/Digital Marketing Mix

This is the most dominant marketing mix strategy, which focuses on four Ps of marketing, namely product, price, place, and promotion of the product, which is basically used for making the management decisions related to the business.

2. Extended Marketing Mix

Then comes the extended marketing mix strategy, which comprises 7 Ps of marketing: the product, price, place, promotion, people, process, and physical evidence.

3. Service Marketing Mix Strategy

The services marketer follows 8p’s of marketing in addition to the 7 Ps of the extended marketing mix, which are the product, price, place, promotion, people, process, physical evidence, and performance.

4. Customer-Driven Marketing Mix 5. Shimizu’s Marketing Mix Strategy

This is very similar to the customer-driven principles except for commodity and channel. Thus the 4c’s of Shimizu’s marketing mix are commodity, cost, channel, and communication.

4 P’s of Marketing

The basic 4P’s of marketing are the product, price, place, and promotion, so let’s see these 4 p’s in detail:

1. Product

Products are basically the end outcomes, either the goods or the services produced or offered by any organization or industry required to satisfy the needs and requirements of a customer. Marketing does not exclusively mean only the promotion of the product or service produced, but marketing starts with product research at the very initial stage, which is carried by the product development team. They study and research the needs of the customer for reaching out to them.

2. Price

Pricing of the product or the services is the most important aspect of the customer’s point of view. The product’s cost component must be such or must be strategized as per the customer’s capacity to pay for the opted service or product. It is important to keep the customer’s willingness to pay for the product or the service while deciding the product’s cost to attract the customers; the marketing strategy guides to provide lucrative deals and discounts on the product, which helps draw the customer’s attention towards the product. The management must keep the vision of the long terms goals and benefits while making the decision, and the cost margin should be such that it benefits both the customer and the organization.

3. Place

Marketing research is very crucial for deciding the marketing venues and the places for the product launch as it depends on the targeted consumer’s availability in that place. This also covers the local branches and franchises at different locations to promote and sell the product and services. The placement component includes a number of factors like sales personnel, training, and franchising fees for brand promotion.

4. Promotion

Marketing is the key to the success of any product or service in today’s era. The industries or organizations spend a hefty amount on the promotion of their brand to reach out to maximum consumers. They often approach highly influential people like the actor and actresses, cricketers, or other sportspeople who are well known among the common people to promote their brands. Marketing has emerged as an industry, and there are firms that are solely dedicated to the marketing needs of the top-notch brands, and these marketing firms strategize and campaign the promotion of the product.

Recommended Articles

This is a guide to the Marketing Mix. Here we discuss the introduction and types or categories of marketing mix values along with the 4P’s of marketing which includes the product, price, place, and promotion of the product, etc. You may also look at the following articles to learn more –

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