Trending November 2023 # Simple Interest Rate Vs Compound Interest Rate # Suggested December 2023 # Top 12 Popular

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Difference between Simple Interest Rate vs Compound Interest Rate

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The federal funds rate typically informs us about changes in interest rates when raised or lowered. As the interest rates go high, it will cause inflation to fall as the demand for goods and services will drop.

In the financial world, compounding growth is used extensively to transform small savings into a big corpus over time. It is also an underlying idea behind the ‘time value of money’ and ‘discounted cash flow valuation’.

There are two ways of calculating interest rates; Simple Interest Rate vs Compound Interest Rate. On the one hand, we calculate the simple interest rate as a percentage of the principal. On the other hand, we calculate the compound interest rate as a percentage of both the principal and interest rate.

Formulas for both are given below:

Simple Interest = Principal * time * rate

For example, let’s say that a bank has a 5% Interest Rate, and you borrow $1000 for 10 years. After 10 years, you will owe the bank $500 in simple interest terms. If you deposit $1000 in a five-year fixed deposit at a 4% interest rate, compounded monthly, the calculated interest using the above formula amounts to $221.

Banks levy Simple Interest Rates to the principal part only. Compound Interest Rate includes calculation on both principal and interest rate. In this, the interest can be compounded at any interval, and the most common compounding intervals are daily (365 times a year), weekly (52 times a year), monthly (12 times a year), quarterly (four times a year), and annually (once a year).

The person who borrows the money and the moneylender i.e. any bank/financial institution, mutually decide the interest rates.

Simple Interest Rate vs Compound Interest Rate Infographics

Key Differences between Simple Interest Rate vs Compound Interest Rate

Both Simple Interest Rate vs Compound Interest Rate are popular choices in the market; let us discuss some of the major differences: –

Simple Interest Rates – This method does not charge interest on any accumulated interest and usually charges interest on short-term borrowings. In contrast, compound interest rates charge interest on both the principal amount and the accumulated interest. The interest rate for the next period is calculated by adding the principal amount to the interest amount, which is reinvested to earn more interest.

Compound interest calculates the interest computed on the principal amount and the accumulated interest rate, making it greater than simple interest.

Since the calculation is only on the principal amount, it is easier for simple interest than compounded interest. Compound interest should be used if the priority is to avoid letting the value of your money fade away, as it accounts for the changes in money over time. The value of a dollar today is more than that of a dollar that will be received one year from now.

Understanding the principal amount is important as it represents the original money borrowed from an individual or a financial institution. Simple interest uses the principal amount, while compound interest also adds interest.

Growth in the simple interest calculation remains uniform, while in the compound interest formula it increases rapidly.

Head to Head Differences Between Simple Interest Rate vs Compound Interest Rate

The basis Of Comparison 

Simple Interest Rate

Compound Interest Rate

Related to Short-term borrowings Long-term borrowings

Meaning Lenders charge Simple Interest Rates on the principal amount only. Compound interest rates calculate the accumulated interest on both the principal and the interest rate over the years.

Calculation Simple Interest Rate formula is S.I= P*R*T where P is the principal, at a Simple Interest Rate r for the time period t, giving the final interest value S.I. The calculation is C.I. = P(1+r/n) ^nt – P, where P is the principal, at an interest rate r for the time period t, n is the number of times the rate is compounded, which will give the final interest value C.I.

Impact Simple Interest Rates impact the principal amount, and the total earning is less. The total earning is more as the interest rate is also considered.

Preference The preference for Simple Interest Rates is lower as the only principal is into consideration. The preference for compound interest is higher and is the more common method of calculating interest.

Ease The fastest and easiest way to calculate the interest on the amount lent Calculating interest rates becomes more complex as the principal is revised with time.


Many borrowers are unaware that both Simple Interest Rate vs Compound Interest Rate calculates the interest to be charged. The difference between Simple Interest Rate vs Compound Interest Rate is very important as one can get hundreds of dollars less for a deposit.

Compound interest is a more detailed borrowing measure, including the Simple Interest Rates and the principal amount. The more often the interest is compounded, the more is the interest earned or paid as the amount is accumulated with every time period, and the calculation is done on the revised amount.

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Examples Of Ebit (Earnings Before Interest And Taxes)

Definition of EBIT

EBIT, i.e., earnings before interest and taxes, refers to the earnings of the business before taking into account the interest and the tax payments or other words, EBIT is a measure of any company’s profitability from its normal operations as the EBIT is calculated by deducting the total of operating expenses from the total of sales revenue. In this topic, we are going to learn about EBIT Calculation.

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The formula for EBIT Calculation

EBIT measures the business’s profitability from its operations as it does not consider the expenses relating to interest and taxes. EBIT is also known as the company’s operating income as it shows the company’s earnings from normal business operations, neglecting the effect of the interest and tax expense on the business profits. Two methods can calculate the EBIT of the company. The first method is subtracting all the company’s operating expenses from the sales revenue, and the second one is to add up interest expense and the tax expense in the company’s net income. A formula can be illustrated below:

1. First Method (Direct)

Earnings Before Interest and Taxes (EBIT) = Revenue During the Period – Cost of The Goods Sold– Operating Expenses

In this case,

Revenue during the period is the total amount of revenue earned by the company during the period under consideration by selling the goods or providing the services.

The cost of the goods sold is the total amount of cost incurred by the company during the period under consideration for the goods it sells or services provided to the customer.

Operating expenses are the expenses that a company incurs for operating its business.

2. Second Method (Indirect)

The formula for the Indirect Method is:

Earnings Before Interest and Taxes (EBIT) = Net Profit Earned +interest Expense + Tax Expenses.

In this case,

Net profit is the profit the company earns after deducting interest and taxes during the period under consideration.

Interest expense is the expense that the company makes during the period on any of its borrowings.

Tax expense is the expense payable by the company during the period to the tax authority.

Examples of EBIT

Following are the examples are given below:

Example #1

There is a company, XYZ incorporation, in which Sales revenue during the financial year 2023-20, as per the income statement, is $500,000. During the current financial year, the company’s cost of goods sold is $200,000; its operating expense is $100,000. Interest expense is $25,000, tax expense is $20,000, and the net profit is $155,000. Compute the EBIT of the company.


In this case, EBIT can be computed during two methods below:

 First Method (Direct)

Earnings Before Interest and Taxes (EBIT) is calculated as

Earnings Before Interest and Taxes (EBIT) = Revenue During the Period – Cost of The Goods Sold– Operating Expenses

Earnings before interest and taxes (EBIT) = $500,000 – $200,000 – $100,000

Earnings before interest and taxes (EBIT) = $200,000


Amount ($)

Sales Revenue 5,00,000

Less: Cost of goods sold 2,00,000

Less: Operating expense 1,00,000

Earnings before interest & taxes [EBIT] 2,00,000

Second Method (Indirect)

Earnings before interest and taxes (EBIT) is calculated as

Earnings before interest and taxes (EBIT) = Net Profit Earned +interest Expense + Tax Expenses

Earnings before interest and taxes (EBIT) = $155,000 + $25,000 + $20,000

Earnings before interest and taxes (EBIT) = $200,000


Amount ($)

Net Profit 1,55,000

Add: Interest Expense 25,000

Add: Tax Expense 20,000

Earnings before interest & taxes [EBIT] 2,00,000

So, the company can calculate the operating profit or EBIT using the two methods above.

Example #2

The total sales revenue of the company was $1,000,000

Total Purchases were $550,000

Opening and closing inventory was $50,000 & $70,000, respectively.

Salary & wages paid were $150,000

Rent Paid was $60,000

Depreciation expenses were $30,000

Interest expenses were $20,000

Taxes paid were $30,000

Now calculate EBIT from the above figures.


Earnings before interest and taxes (EBIT) = Revenue during the period – Cost of the goods sold– Operating expenses

The cost of The Goods Sold is calculated as

Cost of The Goods Sold = Opening Stock + Purchases – Closing Stock

Cost of The Goods Sold = $50,000 + $550,000 – $70,000

Cost of The Goods Sold = 530,000


Operating expenses are calculated as

Operating Expenses = Salary & Wages + Rent Paid + Depreciation Expense

 Operating Expenses = $150,000 + $60,000 + $30,000

Operating Expenses = $240,000


EBIT = Revenue During the Period – Cost of The Goods Sold– Operating Expenses

EBIT = $1,000,000 – $530,000 – $240,000

EBIT = $230,000



Amount ($)

Sales Revenue


Less: Cost of goods sold

{opening stock[A] 50,000

Purchases[B] 5,50,000

Closing stock[C]} 70,000



Less: Salary & Wages


Less: Rent Paid


Less: Depreciation expense


Earnings before interest & taxes [EBIT]


Thus the company earned EBIT of $230,000 during the current year.

Example #3

Suppose in the above example we are given the information like the following:



Amount ($)

Sales Revenue


Less: Cost of goods sold

{opening stock[A] 50,000

Purchases[B] 5,50,000

Closing stock[C]} 70,000



Less: Salary & Wages


Less: Rent Paid


Less: Depreciation expense


Less: Interest Expense


Less: Current year Taxes


Net income


And now, we calculate EBIT using the Indirect Method:


Calculation of EBIT using Indirect Method:

Earnings Before Interest and Taxes (EBIT) = Net Profit Earned + Interest Expense + Tax Expenses

EBIT = 1,80,000 + 20,000 + 30,000

EBIT = 2,30,000



Amount ($)

Net income


Add: Interest Expense


Add: Current year Taxes


Earnings before interest & taxes [EBIT]


Conclusion – EBIT Calculation

Hence, EBIT is the business’s earnings before deducting the interest and the tax expense from the revenues. The measure of EBIT is important to know the business’s financial performance, i.e., how efficiently the company is managing its routine operations to generate revenues. EBIT ignores the cost of finance and the burden of taxes, which are deducted while calculating the company’s net income.

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Conversion Rate Optimisation : A 9 Step Process

But when I recently met Ben Jesson and Karl Blanks from Conversion Rate Experts their background didn’t fit the norm. Their company was founded when a real-life rocket scientist teamed up with a internet marketing specialist to look at websites through unconventional eyes.

This unusual perspective has turned out to be highly profitable for their clientele, which includes firms like Google, Vodafone, and Sony.

In this interview we explore how Conversion Rate Experts approaches optimisation since I think companies, agencies and consultants can learn a lot to their approach to returning the commercial returns from websites of all types.

2012 update:

When I completed the original interview with Ben and Karl back in 2010, I asked whether they had a summary of their process to share. We did cover this in Question 3, but recently Karl has been in touch to say they now have an infographic to show this process. I thought I’d share it so you can review your processes against it. You can read more about their process on their blog where they expand upon each step.

What is Conversion rate optimisation?

Q1. We’re seeing a lot more companies working now on CRO. What is it? Is it more than landing page optimisation?

Yes, it should be. Landing page optimisation focuses on one page. We coined the term Conversion Rate Optimisation (“CRO”) in 2007 to describe the process of optimizing the business itself. It’s really commercial optimization

A proper job of CRO includes the review of the entire process from the initial lead-generation ad, all the way through to the post-sale follow-up. The real goal is to identify which parts of the sales funnel will yield the greatest wins with the least work.

That means it’s necessary to bring a lot of disciplines to the party, including understanding traffic sources, visitor psychology, and the company’s position in the marketplace, including its core strengths and weaknesses. On top of that there’s usability testing, copywriting, and web design factors to look at.

All these elements go into creating hypotheses for testing. We’re maniacal about testing, because we’ve seen too many businesses merely throw a series of “best practices” against the wall to see if anything sticks. Best practices should not be the answer to optimizing a website, but merely one starting point for formulating a test strategy.

Once we determine what truly works for a particular website, then we examine how our findings might be used in other media channels. For instance a better series of benefit statements might be transferrable to direct mail or email autoresponder campaigns””subject to testing in those media, of course.

The business case

Q2. How do you help companies persuade colleagues of the returns from CRO, the business case?

Unlike certain industries like public relations, the entire foundation of CRO is based on data, measurement, and testing. You don’t need to present arguments when the data can do the talking for you. Once you measure the value of visitors, conversions, and sales, then it’s simple arithmetic to show how, say, a 10% boost in conversions would help the bottom line.

Identifying the biggest opportunities

Q3. What approaches do you use to decide which part of a site needs most urgent attention?

FORTUNE magazine called what we do “a combination of multivariate statistical analysis and good old-fashioned detective work” and that pretty well describes our approach.

It’s often very useful to map out your entire sales/conversion funnel and make sure it’s being comprehensively measured in whatever web analytics package you prefer.

What mistakes limit conversion?

Q4. Give some examples of the most common “conversion rate killers” you see.

Killer #1: Not split testing. Many people think they’re done if they take action to make changes to their site. In reality they’re only “done” when tests show that the changes in fact improved conversions. Installing a “best practice” magic button that another site swears by might actually lower conversions. Despite the popularity of video, Google once discovered through tests that video reduced conversions on one of its pages. You simply must test to find out.

Not long ago, multivariate testing software cost more than £5,000 per month. Now you can use Google Website Optimizer and other software packages for free, so there’s really no excuse. We created a tool, called Which Multivariate, which helps you to select the best software for multivariate testing.

Killer #2 is “meek tweaking”””in other words, making changes that are never likely to have a significant effect.

Killer #3 is asking for the sale on the first visit. It’s often a good idea to test the creation of a multi-step conversion funnel, in which you provide great value before you ask for the order. Comparison charts, forums, special reports, and email marketing are examples of elements that allow you to provide good information, ask for names, cultivate a relationship and thereby improve the chances of a sale.

We recently gave a talk on 15 Common Causes of Conversion Death

What are the latest approaches?

Q5. Are you seeing any innovative design techniques that are helping conversions?

Excellent design is a prerequisite for conversion, but the biggest breakthroughs tend to be the new tools and techniques for gathering insights into the visitor’s mindset.

KISSInsights and Ethnio are both good for asking your visitors to give you immediate feedback on your site. GazeHawk enables you to conduct an eye-tracking study on your site for a tiny fraction of the traditional cost.

Many of your readers will already know about how wireframing is important in order to get agreement on functional aspects before you take the time to make a site look good. We like Balsamiq for that purpose. [Editor – I use that too – a great simple wireframing tool for consultants and agencies]

Finally, your readers may want to get our free newsletter to see what a million-dollar landing page looks like, along with a graphical analysis. We call it that because it generated over a million dollars for one of our clients.

If you want even more examples of what’s possible with conversion improvement, watch the video in the header of our website.

Google Analytics: What’s A Good Bounce Rate In 2023?

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We know — bounce rates and marketing analytics can be confusing.

You’re getting tons of traffic, but you feel like your bounce rate is high.

What should your bounce rate be? What’s a good bounce rate for your industry?

In 2023, the answer lies within your business model.

Kayle Larkin, a Data-driven SEM Strategist at Larkin SEO, joined me on the SEJ Show to discuss breaking out of the comparative mindset and learning your actual best bounce rate.

You’ll learn what’s needed to truly improve your business’ growth.

You need to ensure your Google Analytics is implemented and set up correctly for bounce rate to tell you anything.–Kayle Larkin, 11:06

We should get used to GA4 because it’s here to stay…We shouldn’t be afraid of GA4, we might be in our comfort zone in universal analytics, but we should still check out GA4.–Loren Baker, 19:04, 37:22

If you’re seeing super high bounce rates and do not have page scrolls, you may want to consider whether or not that information is appropriate for your audience.–Kayle Larkin, 13:59

A company should own and set up its analytics account and not rely on its marketing companies to own that.–Kayle Larkin, 2:40

In my opinion, I would rather know users and what they’re doing on the site rather than visits or sessions.–Kayle Larkin, 34:45

If you can tag it, then you can track it.–Loren Baker, 26:01

Kayle is the “legit” Analytics + SEM consultant for B2B and eCom companies worldwide and made GA’s “Women in Analytics” list for 2023.

She has written guides on using Google Analytics to build profitable marketing campaigns on Search Engine Journal and Ahrefs. Her guides have also been shared on Twitter and LinkedIn by Google Analytics.

It is a joy for her to work with people and make analytics straightforward and accessible for every marketer.

Connect with Loren Baker, Founder of Search Engine Journal:

Fix Dropbox Error 429, Rate Limit (Too Many Requests)

Here we’re going to talk about different solutions to get rid of Dropbox, Too many requests, Error 429. Dropbox is a popular cloud storage service available. It features paid and free plans, and you can use the platform to share and view files on the cloud. However, similar to any other application, Dropbox has a long list of errors and problems. And in this post, we are going to talk about one of such Dropbox errors. Many users have reported facing Too many requests, Error 429 on Dropbox while sharing a file. So, if you are also getting the same error code, continue with the troubleshooting guide to get rid of the issue.

Dropbox Error 429, Rate Limit (Too Many Requests)

Error (429) – This account’s links are generating too much traffic and have been temporarily disabled

What causes Dropbox error 429?

Before getting into the solutions, it’s essential to know what this error is and the reasons behind it. The Dropbox error 429 appears when you exceed the download limit of the shared file. As per Dropbox, there’s a specific limit on the traffic and the file request your shared link can handle. Additionally, there’s also a limit on the number of times you can download the shared file in a day. Both these limits depend on the plan you have opted for. So, in case you breach any of these, or both the limitations, you will face the mentioned error code in Dropbox.

For instance, if you have opted for the Dropbox professional account, you will get a maximum traffic limit of 400 GB/day. As soon as you exceed the traffic limit in a day, you will face the error message. Additionally, the breach in traffic limit doesn’t depend on the number of users. Even a single person can bypass the limit.

Fix Dropbox Error 429, Too Many Requests

Here are all the effective workarounds to get rid of Dropbox Too many requests error 429:

Wait until the ban is removed

Make sure the file is free from copyright violations

Check the link status

Implement restriction on shared links

Re-upload the file

Reinstall Dropbox

Now, let’s take a detailed look at all the solutions.

1] Wait until the ban is removed

The mentioned error code generally remains only for 24 hours. So, if you are facing this issue for the first time, there’s nothing to worry about, as you will be able to access Dropbox after 24 hours. But note that each time you receive this error message, the bag limit will keep increasing.

2] Make sure the file is free from copyright violations

Dropbox is a platform where you can upload and share links of any kind. However, if someone has reported the shared link of the file, you will face the mentioned error message. The situation mainly arises if you have publicly uploaded or shared a Dropbox file. The only thing you can do in such a situation is re-upload the file by removing the copyright or illegal content.

Read: Dropbox not syncing or working on Windows

3] Check the link status

If by any chance, you have disabled the file link, you will come across error 429. You will have to enable the file link to get rid of the problem. To do so, follow the below steps.

Open Dropbox and log in with your credentials.

Tap on the three dots present next to the link that is throwing the mentioned error.

Choose the 

Link Settings


In the following window, turn off the 

Disable download


If the option was already off, you can re-disable it.

That’s it. Now launch Dropbox and check if the problem is fixed or not.

4] Implement restrictions on shared links

To stop this error message from happening again with you in the future, you can set a password for all the uploaded files and can choose the expiry date for the shared links. By doing so, you will reduce the overall traffic on the shared links and files. However, this method will only be helpful if you are a professional or business user. Here are the steps you need to follow.

Launch Dropbox and log in with your credentials.

Under the settings menu, tap on the 

Link for editing


Turn on the toggle present next to 

Require password




Read: How to save Microsoft Office files to Dropbox on iPad?

5] Re-upload the file

Once the 24 hour period is over, i.e., the ban is lifted from your account, the first thing you should do is to rename the file before uploading it again. Once you have renamed the file, you will be provided with a new link that you can share online. Plus, ensure that you don’t give the same banned name to any other file that you are going to upload in the future.

6] Reinstall Dropbox

If the error message continues to appear even after the ban period is over, the last thing you can try is to reinstall Dropbox. There can be a temporary error that can be causing the issue. And the best thing that you can do in such a situation is to go through the re-installation process. So, reinstall Dropbox and check if the problem is fixed or not.

Does Dropbox have a daily limit?

How do I fix Error 400 on Dropbox?

There are multiple ways to fix error 400 on Dropbox. To name a few, you can rename the problematic file, close the conflicting application, download the latest driver update, reconnect Dropbox with your account, and clean up the disk space to solve the issue.

Is Google Drive Better than Dropbox?

Read Next: How to run multiple Dropbox accounts in Windows?

Four Clean, Simple, Bold Logos

The Art Of The Superhero Logo – Four Clean, Simple, Bold Logos

Last Updated on June 19, 2023

Weekly Design Inspiration – Superhero Logos

Each week we bring you a collection of inspirational and interesting work from the world of graphic design, photography, art and more. Inspiration can be found everywhere and we hope these articles combined with your Photoshop skills will fill you with creative spirit and ideas for your own work. In this article, we take a look at four recognisable superhero logos.

Super Hero Embodied. The Logo. Clean Simple Bold.

Though not the first superhero character, Superman has, through popular support and intense marketing, been elevated to the grandiose heights of superhero legend status. Accompanying this, and in essence, driving this meteoric rise was the introduction of ‘Merchandizing’, specifically the registering of the Logo emblazoned across his muscular torso as a registered Trademark in 1945. Over its almost 80 year history, the original Logo has undergone many minor alterations, whilst never deviating from its fundamental characteristics, Clean Simple Bold. In this article, we will examine this core principle and how to apply it to your own work for whatever logo you need to create.

Superman Logo

In its simplest form, the logo is simply a stylized ‘S’, the dominant letter character of the Superhero name, in an inverted pentagon border (this provides perimeter symmetry on the Y-Plane). The border and ‘S’ symbol merge to create a new emboldened emblem, distinct but still recognisable as its constituent elements. The distinction is further highlighted by the addition of a primary colour palette. The emblem’s inner borders or islands blaze bright yellow in contrast to the rich and strong red of the character-border, this heraldic crest-like logo is then further accentuated by presenting it floating above a deep blue backdrop (and muscular physique). The clean perimeter of the pentagon resembles a cut diamond, the hardest know substance at the time, suggesting strength, resilience, permanence and security, idealized masculine traits and the simple primary colours allow the emblem to stand out.

Bright primary colours reflect or re-enforce a positive ‘Good-Guy’ Superhero while dark and subdued palettes convey that darker side or Anti-Hero. There are no eye-traps capturing your focus to a particular flourish, you simply perceive the logo as a whole and complete entity onto itself and this, in turn, comes to symbolize and embody the characteristics of the Superhero.  Variants have surfaced over time with highlighted borders, alternate colour schemes, embossing or other post design additions but the Clean Simple Bold principle stands the test of time.

Wonder Woman Logo

The Wonder Woman logo has morphed a number of times over the years (even the experts get it wrong sometimes). In its original 1942 incarnation, the logo was simply a Gold eagle set against a red backdrop. The relatively high-frequency use of eagles in other logos prevented it’s registration as a Registered trademark so Milton Glaser stepped in to clean it up.

The result was that the Wonder Woman logo capitalized on the intrinsic dominant letter characters of the superhero name, highlighting the two ‘W’s and merging them with the suggestion of protruding feathers, tipping the hat to the original eagle.

In looking at the logo we see Clean symmetrical boundaries, the two W’s sitting in a vertical offset with the tips extending symmetrically to emulate a feathered wing. When combined with the Simple gold over red palette produce a crisp Bold emblem. Again the bright colour palette is used to reflect and re-enforce a positive ‘good-girl’ character.

Punisher Logo

Frank Castle, a.k.a. The Punisher. The dichotomy. Light and Dark. Good and Evil. The Punisher logo has taken on a life of its own with veterans groups and the US Navy seals unofficially claiming this iconic logo as being symbolic of their own endeavours. Unlike the two previous examples, this logo does not use a letter character in the logo. This design uses a pure white jawless human skull with three extended and exaggerated front teeth set above a Black background. The simple black Eye-sockets and nasal cavity give sufficient detailing to the emblem that nothing else is required or warranted (know when to stop – less is more!)

The emblem is inherently symmetrical vertically. Here we see the intense contrast of a sinister white icon on a black background projecting the emblem forward in a bold statement, ‘Behold, death is upon you’,  the dark palette background helps paint the darker side and the high contrast projects its impact. Again mastery is demonstrated through a Clean Simple Bold design.

X-Men Logo

There is a multitude of characters, both male and female, in this dynamic line up of super-charged beings, all sharing the same group logo. This logo, as with some of the previous ones, uses the existing dominant letter character to anchor the logo and, in a similar fashion to the Superman logo, is merged with a geometrically symmetrical boundary to create a new self-contained emblem.

The emblem is then brought to life with a brushed stainless steel style colour reflecting a white illumination source. The interior islands of the emblem are contrasted by a dark grey to black background and are then highlighted further by a narrow white bounding perimeter bringing an added depth of field to this crisp logo.

What can you take away from these famous logos to use in creating your own designs?

Clean – Know when to stop. With logos, less is more. Instant recognition. Minute detail dirty’s the Logo. Think – Can I print this on a tee shirt? High art versions may flourish later, but a Clean Simple Bold logo will be required to launch them.

Simple – This is a combination of rational reduction and artistic expression. Reduce the primary concept to it’s simplest form (think cave art – simple symbols and colours) or extract the entity’s Dominant letter character as a base to create from. This is your logo’s anchor point and focal point. Avoid excessive detail and fine lines. A boundary or perimeter shape may help bring symmetry to an awkward anchor point or it may be used to give depth of field by floating the emblem above the bounding shape. Emblems with a non symmetrical perimeter or boundary may be confusing to look at, may be difficult to remember and are generally considered ‘un-cout’.  Where possible, the perimeter or boundary should be symmetrical across either the X-Plane or the Y-Plane (shapes with odd-number of sides) or both (shapes with even-number of sides). You still recognise a well balanced logo, even if only seeing it’s reflection in a mirror.

Bold – A clean simple logo will go un-noticed without BOLD definition. This is creative expression. How do I make this emblem pop? Colours and Contrast.  Use bright colours for the good-hero brighter side and dark colours for the anti-hero dark side. Contrast either separates or blends. Island boundaries create contrast by breaking the transition from foreground to background. Colour gradients within the Logo may add more complexity than required which may fail if the logo is transferred to fabric.

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