Trending March 2024 # Social Media Marketing Online Training Course # Suggested April 2024 # Top 12 Popular

You are reading the article Social Media Marketing Online Training Course updated in March 2024 on the website Hatcungthantuong.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested April 2024 Social Media Marketing Online Training Course

Social Media Marketing Learning Path Use a strategic, data-driven approach to improve the effectiveness of your social media marketing activities How will this Learning Path help me and my business?

This structured e-learning activity will help you or your team use a more structured approach to managing and optimizing social media as a strategic communications technique. Examples and benchmarks are discussed from the main social networks including Facebook, Instagram, LinkedIn and Twitter.

What is a Learning Path?

Smart Insight’s Learning Paths are our unique interactive online training courses which explain concepts, give examples and test understanding.

We appreciate finding time for skills development is a challenge, and so Learning Paths enables training to be bite-sized, engaging and results orientated since they integrate with our templates to plan, manage and optimize your marketing.

Unlike many online e-learning courses, each module is self-contained, so you can rapidly/quickly access guidance to improve the effectiveness of the marketing activities you are working on right now. Common modules are shared between Learning Paths to avoid duplication of learning material. You can also complete the full Learning Path to earn a CPDSO certification.

As you work through each topic, we recommend and explain the most relevant member resources, so you can download templates to plan, manage and optimize improvements to your website.

Accredited learning activities with the Continuing Professional Development Standards Office (CPDSO)

Each Smart Insights Learning Path has been independently assessed and accredited by the CPD Standards Office, so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.

Development Objective

Members who successfully complete this Learning Path have the ability to manage and optimize the strategic implementation of social media platforms for marketing communications.

Once you have completed a Learning Path, send an email to [email protected] to request your CPD certificate.

Learning Objectives

Identify the benefits of a more planned approach to social media marketing then design and implement a social media plan.

Review the effectiveness of your social media marketing against benchmarks and other organizations then identify improvements to how your social media marketing is managed.

Structure a social media strategy to improve customer lifecycle communications that translates into practical actions and improves your goals.

Review the requirements and features of tools for social listening and put in place a reputation management process to respond to complaints or customer service requests.

Identify how to improve your approach to optimizing the effectiveness of your social platforms, both organic and paid, by reviewing your company page to enhance its effectiveness and defining methods to increase follower engagement through optimizing content for each social channel.

Understand different types of insights you can present in a monthly social media report including the business contribution of social media using reports available in Google Analytics including comparing the follower growth and engagement for your company pages on different social networks

How is the Learning Path structured?

The Learning Path is separated into these topics and modules:

Topic 1 – Discover social media opportunities

A planned approach to social media marketing

Audit social media marketing activities

Learn the latest social media developments

Set social media goals

Topic 2 – Planning and governance of social media

Create a social media strategy

Social listening

Customer service and success

Influencer marketing

Topic 3 – Practical social media marketing

Optimize your organic TikTok marketing

Optimize your organic Instagram marketing

Optimize your organic Facebook marketing

Optimize your organic LinkedIn marketing

Using social media to support a marketing campaign

Using social media to amplify linkbait

Optimizing paid social media activity

Reporting on social media effectiveness

Roles who will find this Learning Path useful

Company owners and directors working for smaller businesses

Digital marketing managers, marketing executives or specialists responsible for social media marketing

Consultants or agency account managers

You're reading Social Media Marketing Online Training Course

Email Marketing And Automation Online Training Course

Email Marketing and Automation Learning Path Improve your email communications and marketing automation using a strategic, data-driven approach and best practices How will this Learning Path help me and my business?

This structured e-learning activity will help you or your team learn how a strategic approach to email marketing communications and targeting can boost audience engagement and sales. You will also learn practical tips and view examples that will help you to optimize your emails to boost response.

What is a Learning Path?

Smart Insight’s Learning Paths are our unique interactive online training courses which explain concepts, give examples and test understanding.

Unlike many online e-learning courses, each module is self-contained, so you can quickly access guidance to help improve your marketing activities.

Common modules are shared between Learning Paths to avoid duplication of learning material. You can also complete the full Learning Path to earn a CPDSO certification.

We appreciate finding time for skills development is a challenge. Our Learning Paths enable training to be bite-sized, engaging and – crucially – results orientated. When combined with our suite of templates, you’ll soon be taking your marketing activities to the next level.

Accredited learning activities with the Continuing Professional Development Standards Office (CPDSO)

Each Smart Insights Learning Path has been independently assessed and accredited by the CPD Standards Office, so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.

Development Objective

Members who successfully complete this Learning Path have the ability to review the current contribution of email marketing and automation to their organization and then create a plan to improve subscriber engagement and value with activities to manage and optimize email sequences as part of the customer journey.

Once you have completed a Learning Path, send an email to [email protected] to request your CPD certificate.

Learning Objectives

Make a case for investment in email marketing and automation by reviewing opportunities and understanding marketing automation options.

Forecast email campaign response and programme improvement by defining goals and metrics as well as auditing current effectiveness against benchmark performance.

Review techniques to grow subscribers, increase subscriber engagement and improve email list quality.

Improve lead nurture, reactivation emails and integration of SMS marketing.

Review lifecycle automation options and the use of segmentation, targeting and creative optimization to improve the response of different email and newsletter formats.

Create and agree an email contact strategy and policy and improve pre-broadcast processes and checklists based on best times and frequency for broadcast.

How is the Learning Path structured?

The Learning Path is separated into these topics and modules:

Topic 1 – Discover email marketing and automation opportunities

Review opportunities for using email for acquisition and retention

Understand marketing automation opportunities

Audit email effectiveness

Topic 2 – Setting targets for email marketing

Goal setting for email

Review techniques to grow and improve email subscription lists

Benchmarking email performance

Topic 3 – Improving your use of email and SMS marketing

Review your use of different email types

Essential email design elements

Improve email copywriting

Create an effective e-newsletter

Test and optimize subject line effectiveness

Define data capture and profiling

Review and improve mobile email effectiveness

Integrated SMS marketing

Topic 4 – Segmentation and targeting for email

Segmentation and targeting

RFM analysis

Understand the principles of machine learning and AI

Topic 5 – Email frequency and contact strategy

Review email lifecycle automation options

Create an email contact strategy

Lead scoring and grading

Topic 6 – Improve email governance

Privacy law requirements for digital communications

Select an email supplier

Auditing and improving email deliverability

Roles who will find this Learning Path useful

Company owners and directors working for smaller businesses

Digital marketing managers, executives and specialists responsible for email marketing

Consultants or agency account managers

Race Practical Digital Strategy Online Training Course

RACE Practical Digital Strategy Learning Path Learn how to create and implement an integrated omnichannel marketing plan How will this Learning Path help me and my business?

This structured e-learning activity will help you or your team to implement digital marketing practices effectively within your organization by planning, managing and optimizing your digital media, digital experiences and digital data.

What is a Learning Path?

Smart Insight’s Learning Paths are our unique interactive online training courses which explain concepts, give examples and test understanding.

Unlike many online e-learning courses, each module is self-contained, so you can quickly access guidance to help improve your marketing activities.

Our Learning Paths are integrated with downloadable templates to help you audit your performance, set forecasts and create action plans. Each Learning Path includes different types of example templates in Excel, Powerpoint and Word from our resource library to help you create your action plans as you work through the Learning Path.

Common modules are shared between Learning Paths to avoid duplication of learning material. You can also complete the full Learning Path to earn a CPDSO certification.

We appreciate finding time for skills development is a challenge. Our Learning Paths enable training to be bite-sized, engaging and – crucially – results orientated. When combined with our suite of templates, you’ll soon be taking your marketing activities to the next level.

Accredited learning activities with the Continuing Professional Development Standards Office (CPDSO)

Each Smart Insights Learning Path has been independently assessed and accredited by the CPD Standards Office, so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.

Development Objective

Members who successfully complete this Learning Path have the ability to implement an integrated digital strategy and implementation plan as part of a wider strategic initiative.

Once you have completed a Learning Path, send an email to [email protected] to request your CPD certificate.

Learning Objectives

Recognising the success factors of an effective digital marketing strategy.

Structure a plan using SOSTAC® and the RACE Framework.

Define audience personas and assess the customer journey.

Review your current digital marketing capabilities and benchmark competitors using RACE and implement the plan through search, social media and email marketing to achieve your goals

Define investments in digital customer experience with an online value proposition that improves customer onboarding, growth, service and success.

Create a RACE Framework dashboard for digital reporting incorporating Google Analytics goals.

How is the Learning Path structured?

The Learning Path is separated into these topics and modules:

Topic 1 – Practical Strategy – Plan

Digital strategy success factors

Structure a plan using SOSTAC®

Structure a plan using the RACE Framework

Create a digital SWOT using RACE

Define audience personas

Assess audience customer journeys

Competitor benchmarking with RACE

Set digital marketing goals and objectives

Defining Google Analytics goals

Topic 2 – Practical Strategy – Reach

Review media performance

Select search marketing investments

Influencer marketing

Paid media investment

Define acquisition budget and plan

Create a digital marketing reporting dashboard

How to use campaign tracking in Google Analytics

Topic 3 – Practical Strategy – Act

Improve website customer journeys

Define data capture and profiling

Define content marketing strategy

Define landing pages

Define campaign budget

Define data capture and profiling

Define campaign timeline

Topic 4 – Practical Strategy – Convert

Set up email nurture and retargeting

Set up ad retargeting

Web personalization

Multichannel selling

Conversion optimization

Topic 5 – Practical Strategy – Engage

Customer onboarding and growth

Improve digital customer experience

Customer service and success

Use email to support marketing campaigns

Use social media to support marketing campaigns

Post-campaign review

Roles who will find this Learning Path useful

Company owners and directors working for smaller businesses

Managers responsible for increasing the contribution of digital channels in their organization, including Digital Director and digital marketing managers

Digital marketing managers or marketing executives or specialists responsible for email marketing

Consultants or agency account managers

The Right Social Media For Your Online Marketing Needs

Facebook, Twitter and Google+ may be the most popular social media nowadays, but it doesn’t guarantee that it could help promote your business on the Internet. Although social media can really create brand awareness, it all depends on its features and whether it addresses your business’ marketing needs.

Before you hop in to social media marketing, there are factors that you need to consider in choosing which platform might work for your brand.

Where Potential Customers Usually Hangout

It’s not surprising that social networking sites enable a business to connect with a wider range of audience. However, it depends on the site’s culture and the type of users that it caters. If you want to reach out to professionals, LinkedIn is an ideal platform. Facebook and Twitter, on the other hand, are ideal for those who want to target the casual netizens from various demographics.

Various social media has their own way of letting share your content. Thus, each networking site were not created equal. YouTube is best for video marketing, while Etsy is ideal for those who use the power of photographs to attract customers. If you’re more into text and links, Facebook and Twitter can be an appropriate platform. If you want to attract customers by addressing their issues, a Q&A type of social network like Quora can be useful.

Flexible Features and Marketing Platforms

Customer Engagement

Many businesses make the mistake of treating social media as the end to their means. What they didn’t know is that it should be regarded as a tool to leverage marketing efforts. The word “social” in social media simply refers to interacting with other people. Therefore, choose a network that won’t just aid you to reach your market, but will also help you engage them to stay

Source: Girl with Computer/ Public Domain Image

The Art Of Local Social Media Marketing Vs International Social Media Marketing

One of the biggest shifts we’ve since seen in the last year for social media marketing has been the increasing use of international campaigns. This is not very surprising when you consider how globalized our economy has become and the fact that US companies are voraciously spreading their brands to new territories for easy profits. Mirroring this trend is the online move for social media to spread people’s awareness in new territories as well as handle support and complaints efficiently overseas.

The statistics are clear: Around 80% of Facebook’s users are outside the US and Canada and roughly 70% of Twitter’s user base too. This just goes to show how many people are currently being left out in the cold.

The real challenge here is to tackle the situation exactly the same way you would back home; with people deep inside your organization who speak the language and understand the culture. This is essential to build social media trust and will prevent anyone on the receiving end of your messages feeling like they were just an afterthought in a cold, corporate strategy drummed up in a board meeting.

Skip It?

Perhaps most importantly, you need to ask yourself whether or not your campaigns should even be ported overseas at all. Not every country or territory is going to be receptive to your brand, product, message or service. So be selective and make sure you can dominate the space before you enter it. This can be a daunting process since campaigns launched in the States not only have to be localized for each market, but sometimes they have to be scrapped and thrown out altogether. If you are doing a Super Bowl social media promotion for example, how would you translate the term ‘Super Bowl’ from English to Swahili so people will know you’re talking about a sporting event and not some amazing dish you’re dying to cook for them?

Then there’s the challenge of meeting them on their own home turf. While Facebook and Twitter seem to be popular in most countries, others are dominated by completely different platforms like Orkut, Tuenti or VKontakte. These will have to be leveraged, and, in some cases, even learned to meet your target demographics where they are.

Of course many products have strange crossover appeal too. For example, video games are mainly popular with younger boys in the States, but in many Asian countries certain games are just as popular with girls. Can you be sure your product will be accurately represented in each territory?

The Topic of Translation

Here are some examples how Starbucks and Uniqlo are doing all this and dominating with their campaigns…

Starbucks

Starbucks is one of the undisputed kings of social media. They have such an authoritative brand presence that they don’t necessarily need the social media to enhance their brand but they still use it as an effective tool to communicate with their customers. Interestingly enough, most of Starbucks’ tweets start with an apology. While other companies like to sweep problems under the rug to look good, Starbucks goes out of their way to encourage customers to tweet their problems so they can solve them.

A very mature approach.

They even have their own mini social network if you will, called My Starbucks Idea. This is a stroke of pure genius. It allows anyone to post ideas they would like to see incorporated into the company and then everyone can vote on them. Starbucks then follows up on the ideas with their blog to keeping people informed about what they’re doing with it. This not only gives the chain priceless ideas and feedback, but it also fosters a culture of customers feeling appreciated.

A huge win/win!

Starbucks is the benchmark for how everyone should be using social media.

Uniqlo

While Starbucks is the king in the food world, Uniqlo is making big strides in the clothing industry. For each country they have a presence in, they have dedicated unique social media accounts for each. They want to ensure that each territory’s profile is a tailored, accurate reflection of the needs and issues that come up. In the US for example, they have 528,000 Google +1s, while in the UK their numbers pale in comparison with only 270. In China they have a strong presence on Renren because it is so incredibly popular. They keep their content very local and highly relevant and their levels of engagement vary drastically from country to country too, which is to be expected.

The Challenges Ahead

Like any new space, technology or undertaking, there are bound to be some major hurdles and perhaps even disastrous mistakes ahead – just like we’ve seen with so many big brands in the last year.

So the questions that need to be addressed are: how do you plan to meet the varied needs of people speaking different languages and spread across multiple time zones? How do you align your social media marketing strategies as per the needs and priorities of different markets worldwide?

This is something many brand managers and social media marketers are thinking about right now. So any brave entrepreneur out there that wants to tackle the space with a smart solution, now is your time to dive right in. I’ll applaud you and most probably be one of your first customers.

Key Points to Keep in Mind when Handling Social Media on a Global Scale:

1. One account vs. Multiple Accounts – Should you have one social media account to cater to your global audience or should you create different accounts based on the country you’re present in? Should these accounts be handled centrally or should you appoint native account managers for each region? Native account managers have more of an inkling of what would and wouldn’t work in their geography. Organizations thus need to create a flexible framework that’s practical and mentions clearly who needs to do what and when.

2. Being Careful With Translations – There have been quite a few marketing blunders committed by companies when promoting their products. Pepsi, KFC, Coca Cola in China, Parker Pens in Mexico… the list is endless. You do not want to depend on literal translations or translations that have not been proofread by a native of that language.

When Pepsi started marketing its products in China a few years back, they translated their slogan, “Pepsi Brings You Back to Life” pretty literally. The slogan in Chinese really meant, “Pepsi Brings Your Ancestors Back from the Grave.”

KFC experienced some real problems when its phrase “Finger Lickin Good” came out in Chinese as “Eat your fingers off”

Parker Pens tag line – “It won’t leak in your pocket and embarrass you” when translated in Mexico came out to be – “It won’t leak in your pocket and make you pregnant”.

Important Tip for Marketers – Be aware of the nuances and differences in each culture. A small mistake can turn out to be a huge blunder and embarrassment for the company worldwide. Avoid relying too much on Google Translate to create local language content.

3. Fragment your Markets – Treat each market individually; don’t assume reactions and responses will be the same to a common campaign you may decide to run. A campaign that’s successful in UK may not succeed in Spain, Portugal, France or Belgium. Understand the traits and act accordingly.

For example – If your target is Singapore you need to take care of the fact that Singapore audiences are made up of people from India, China, Malaysia etc. Hence keep a check on different races, religions and beliefs. You don’t want to put up any content that’s offensive in nature to any of those communities.

4. Dealing with a Crisis – Make clear guidelines on what action to take in times of a crisis. Define issues that can be handled by the social media team or if it has to be escalated to the top management. Ensure you have a Plan B ready always.

5. Connect With Your Audience – Make your audience a part of your conversation. Ask them for suggestions, creative ideas, tips and tricks on how you can make your offerings better. While this would apply to even a local social media campaign you run, it’s even more important to do when operating things on a global scale because it’s very easy to get lost and carried away with your own assumptions of what your audience is looking at without really connecting with them and finding out directly.

6. You will make mistakes, learn and adapt – It’s difficult to handle the intricacies of international social media campaigns without making a blunder or two. Accept that it might just happen and be ready on to quickly recover/adapt.

While it’s still a big mystery and very little is known about international social media marketing, there’s an exciting future ahead for sure. But either way the same rules apply with complete transparency and honesty being the name of the game. When in doubt or if someone makes a mistake, just politely own up, say sorry and move on. It works just as well in any language.

Content Marketing Course (4 Courses Bundle, Online Certification)

About Content Marketing Course

Course Name Online Content Marketing Course

Deal You get access to all videos for the lifetime

Hours 16+ Video Hours

Core Coverage Content marketing strategies, methods, and procedures used for conducting content marketing and retaining customers through it.

Course Validity Lifetime Access

Eligibility Anyone serious about learning Content Marketing and wants to make a career in this Field

Pre-Requisites Basic knowledge about content management would be preferable

What do you get? Certificate of Completion for the course

Certification Type Course Completion Certificates

Verifiable Certificates? Yes, you get verifiable certificates for each4 course, Projects with a unique link. These link can be included in your resume/Linkedin profile to showcase your enhanced skills

Type of Training Video Course – Self Paced Learning

Software Required None

System Requirement 1 GB RAM or higher

Other Requirement Speaker / Headphone

Content Marketing Course Curriculum

Goals

Objectives

Course Highlights

Goals

This course deals with content marketing. It aims to provide useful experience to the learners about the creation and distribution of suitable content to attract and retain the target audience and thereby attain fruitful customer action. The course is an informative one and intends to provide an idea about creating powerful content that helps businesses to convert prospects to customers.

Objectives

The course aims to enable learners to develop skills relating to the content marketing technique. This will be achieved by conducting discussions through the course on various aspects of content marketing along with a presentation of the relevant case studies to help the learners gain practical insight over the concepts. The course intends to provide training to the learners about content management as well as marketing, various undefeated methods applicable for content marketing, and content marketing per se for professionals.

Course Highlights

The course is of great importance to those who students as well as professionals who look forward to pursuing their careers in content marketing.

An introductory session will be there to provide an understanding of various content creation marketing strategies that are effective in the practical world. The session will also cover explanations about the process to be followed for content creation, the type of contents and media that can be created such as blog, emails, e-newsletters, white paper, e-book, mobile applications, podcasts, articles, social media, Pinterest and quora. Case studies of Ford Campaign and Kraft and Food will be discussed to understand the importance of content marketing.

Various tools are used in course marketing. The course will provide training on each such tool. Further, the information will be provided about types of content (namely infographics, content lists, and content animated GIFs); content management systems; types of content management systems and the factors relating to each type; objectives, processes, and people involved in content marketing; content plan for social media; playbook of content marketing; 5 pillars of content marketing strategies; content marketing framework, its process; various tools used in content marketing concerning SEO analysis, marketing automation, social media, webinar, and graphic creation; and examples about content marketing.

An understanding will be provided about the purpose, scope, and best methods relating to content marketing.

There will be a specific segment of content marketing for professionals. You will gain insight into this section about types of content that are useful in the practical world and methods to create such powerful content.

At the end of the course, the participants will get clarity about basic concepts relating to content marketing, their scope, techniques used in content marketing, the various strategies involved, and the outcome thereof.

Content Marketing Course – Certificate of Completion

What is Content Marketing?

Which Skills will you learn in this Course

?

Various skills like search engine optimization, content creation, and content strategy, content management, content marketing, knowledge of different content marketing tools, etc… can be learned through this Content Marketing Certification Training.

A better understanding of content marketing strategies and concepts. Hands-on experience of creating web content to meet the organization’s revenue goals.

Understanding of other digital marketing concepts like search engine optimization and lead generation for earning more revenue.

Create strong and customer engaging content for grabbing the viewer’s attention.

Content optimization for better search results across all the channels and digital platforms.

Pre-requisites

Target Audience

Anyone who wishes to make a career in the field of content marketing and content creation can pursue this course. This Content Marketing Certification Training is suitable for content creators, content managers, students, professionals who want to make the future in this field. There are no minimum education criteria for taking this course.

Content Marketing Course – FAQ’s What is the educational requirement for this Content Marketing Certification Training?

Ans. There is no fixed educational qualification required for undertaking this course. Any aspirant who wishes to pursue a career in the field of content marketing can take this course.

What is a career perspective or growth plan for this Content Marketing Certification Training?

Ans. Any fresher or professional content writer can take this Content Marketing Certification Training. Job titles included in this field is content writer, senior content writer, content specialist, content manager, content director, content strategist.

Sample Preview

Career Benefits

This Content Marketing Certification Training helps others to recognize your expertise in the field of content marketing and will help to grow in this field. Those who wish to make a career in content marketing can take this course as it will help them to acquire marketing skills and credentials in time less than the time required to complete a degree. This course knowledge will make content creation and content marketing easier to handle on the personal front.

Reviews

Content creation and Marketing Strategies.

Linked

Akintunde, Akinpelu Michael.

Good start on SEO Analytics

Linked

Jesse Rayos

Worth learning

Linked

HEIN HTET AUNG

Very good course

Linked

Shashank Sharma

Informative for beginner

Linked

Prateek Garg

Update the detailed information about Social Media Marketing Online Training Course on the Hatcungthantuong.com website. We hope the article's content will meet your needs, and we will regularly update the information to provide you with the fastest and most accurate information. Have a great day!