Trending November 2023 # Social Media Roi, Automation, Monitoring And The Woman Scorned # Suggested December 2023 # Top 11 Popular

You are reading the article Social Media Roi, Automation, Monitoring And The Woman Scorned updated in November 2023 on the website Hatcungthantuong.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested December 2023 Social Media Roi, Automation, Monitoring And The Woman Scorned

Stark, raving mad and angry enough to do some damage. That was me after having what started out as a quick, pleasant Q & A. This article about social media ROI is what resulted from the conversation, after my editor took out all the cuss words and indecent language not fit for general consumption. Oh yes, the topic was “How do you measure your social media ROI?”

Tip of the Day: Social network automation is not the same as measuring social media ROI. There’s a big difference.

When asked this question, I responded with a short answer. Measuring your ROI for social media includes such things as:

Identifying users that have engaged through social media

Determining if the user converted to a sale

I mentioned a few great articles about the fundamentals of social media ROI, such as those written by Brian Solis and Samir Balwani. We also use specific goals, benchmarks and various analytics tools.

So… I thought it was a good short answer. Give a tip, add some links to further reading because, you know – it’s hard to push everything you know in short form. The response…

I know there’s a lot of articles but very few answers. If you’re managing 50 FB profiles/pages and some have 100K fan/friends than you’re going to spend months in that process. That is zero automatisation.

Look – answers will only appear if you do the work. You have to test; you have to put these things into action and see how it works. There is no magic bullet.

Is there ONE formula? No. Even the Brand Builder says, “As far as I can tell, there really is no way to calculate social media ROI through an equation or a cost-accounting type table. It just doesn’t work that way.” He does share a nifty calculator, though.

This, ladies and gentlemen, is what I shared with my questioner, who responded by telling me that I must not have genuine practical knowledge, which is why I post links, mention other people or quote others. “I asked ‘how do you track your ROI’ not where I can read about that.”

Okay, once I calm down, I have two points to address here.

One – when you’re asking a professional a question, aren’t actually speaking (thus, lot’s of typing), and aren’t paying them for their hard earned knowledge, they most likely aren’t going to write you up an exact case study with results. What will they do? If they have a case study already written, they’ll send you the link. If not, they’ll send you to someone else’s link has a case study.

As well, it has to be said that I’m not alone on that. Professionals don’t get online and engage in social media and whatnot to give you all their services for free. When answering questions, most of us:

Give short answers

Give links to more information (ours or others)

Write a whole article about it at another time

Now, there are those who post whole articles on forums in answer form, but they don’t answer every question that way. So… if you want to call me trying to be helpful – while not spending an hour on the answer – as a “lack of genuine practical knowledge”, go ahead, kimosabe. If your way of responding to an answer you don’t like is to insult the professional, you can bet you’ll start losing professionals to ask questions of.

Two – as mentioned at the beginning of this article, “automation” is not the same as “measurement”…

With 50 FB profile/pages and 100K fans/friends, I can understand how you might be looking for some way to automate the process. That’s a lot of typing, my friend. If you just need help automating this process a little, or a platform that helps make sense out of the madness, you can always try programs like HootSuite, TweetDeck or Yoono.

Maybe you need a bit more functionality. Maybe you really need to know – as much as possible – how your social media efforts are turning out. This makes sense. We have our own process for this, but there are several tools available to a wide audience. Off the top of my head: Sprout Social, Go Socially, SpredFast and Radian6 are a few.

One client started with a press release that turned into an SEO audit. The other hired us for ongoing consultation services. The second was a nice surprise, but threw in a factor you can’t see in an analytic tool: personal human element. Influence. Respect. These factors can’t be measured or tracked. Go figure.

Monitoring

When you’re monitoring your social media efforts, you have to get up-close and personal. You’re continuously tracking your real time, and this will get you involved in the conversations. Quite simply, you can’t help but respond to what you see in your feeds while monitoring.

Measuring

When you’re measuring, you’re actually looking at what happened numerically. You watch the peaks and valleys, stare at the data and absorb time slots. You do this to correlate what piece – video, audio, content, etc – you used. Then, you grab a snapshot of the peak to compare it to the next one.

You have to have a starting point, no matter what you’re doing. In simpler terms, if you have no idea where you are, you can’t know where you’re going. How do you know where/when you’ll reach your goal?

This takes a lot of time, which shouldn’t be a secret by now. I can’t begin to tell you what the noise-to-signal ration will be; it changes on a daily basis. Noise – regular conversation, good mornings, hellos, goodbyes, etc. Signals – conversations about the industry, Q & A sessions, questions about services/products, etc.

Digging through the noise (which may actually factor into your ROI) to get to the signals is time consuming. Even if you have a program to aggregate the data into one spot, you still have to (or should) dig deeper. If you base your campaigns and decisions only on what charts and graphs show you, you could miss some important fruit.

After writing this article with too many cuss words and eventually calming down, I finally came to this conclusion: if you’re looking for automation in your social networking, keep in mind it’s not the same thing as your ROI. Also, there are bound to be miscommunications between laymen and industry people, because a laymen doesn’t know the business like the industry person. This is true no matter what the industry, by the way, whether it’s social media marketing or home repair.

I also concluded that many people want cookie cutter solutions. I get that – I want quick fixes, too. However, online business isn’t a “one size fits all” kind of thing. It just isn’t. I forget sometimes that the reason what we do costs so darn much is because we take the time to look over a client’s site and influence before we ever start a campaign.

Finally, when you’re asking a professional’s opinion about something, remember that we can’t teach everything we know in a few short sentences. It takes time, research and a lot of learning to get where we are. As well, with IT industries especially, we have to continue that learning, because it changes rapidly.

I’m not going to ask a plumber a question and then insult them because they didn’t give me an answer I liked. Even if you don’t like someone personally, at least respect the time it took to learn what they’ve learned – whatever the profession is.

You're reading Social Media Roi, Automation, Monitoring And The Woman Scorned

The Blessing And Curse Of The Social Media

Introduction

Social media has much older roots than you would think. When the first computer was built in 1940, scientists and engineers started to design and build networks, which led to the creation of the internet.

Social Media apps on a smartphone

There are several social media networking platforms available nowadays. Social media platforms like Twitter, Facebook, Snapchat, Instagram, etc. have become addictions for every one of us.

The positive impacts of social media are so much more if people use it positively. Let’s have a look at some well-known positive outcomes of social media that are useful in daily life.

Better and Speedy Communication − On the phone, simply saying what you intend to say, then hanging up, is not okay because it is considered insulting to do so. However, on social media, you can leave direct msg for any purpose without any pleasantries before and after. Moreover, Social media is renowned for generating fresh debates. You can share your opinion on any issue with your friends and relatives on social media.

Fastest way of News − People did not know what was happening in the world before the development of Social Media technology. Now people have access to current events and can keep themselves updated. You can rely on this platform to provide you with accurate information and facts.

Helpful in finding jobs − To understand more about job applicants, it is now common practice for businesses to go through their social media profiles. In this way, it aids in deciding whether or not a person is appropriate for a given position. Additionally, job seekers may deliberately design their social media postings to make them seem like the perfect fit for any firm. They can showcase their pursuits, successes, ideas, principles, and more! This can improve their chances of landing a job.

Addiction towards social media is one of the major side effects of social media usage

Privacy loss − It’s quite evident that privacy and the internet don’t get along, whether it’s due to social media apps or websites that store and sell your personal information, i.e. NSA incident, which involved improper access by the government to private data including Skype calls, emails, and more. This is a significant privacy warning.

Unhealthy Sleep patterns − One of the most common negative impacts of social media is sleep deprivation. Teens who are using social networking sites more frequently had poorer sleeping habits, according to research. Along with Sleep deprivation, there are some other problems such as headaches, eye strain, and social withdrawal, experienced by people who are addicted to social media. It’s producing more sadness than happiness.

Scams − On social media, there have been several reports of frauds and scams where victims were manipulated into believing someone and making a purchase only to discover afterwards that it was bogus all along. It is very difficult to distinguish between influencers and bloggers who give genuine involvement and those who are simply bright fraudsters since there are so many of them on Facebook and Instagram.

If used appropriately and cautiously, social media can be a great way to interact with citizens when face-to-face meetings are not possible. However, t is indeed essential to be aware of the negative consequences of social media if you want to avoid being drowned in the online space. Limit your screen time and wander back into the physical world.

Finally, social networking is more of a curse than a benefit, especially for teens. We still have time to turn things around for the better, but we need to act quickly before our style of living is utterly altered.

Q1. How many people use social media all over the world?

Ans. According to the data for 2023, there are a total of 3.81 billion people use social media.

Q2. Which court resolves social media crime in India?

Ans. Cyber Appellate Tribunal Established Under S-58 Of The IT Act, 2000 resolves social media crime.

Q3. What is phishing?

Ans. Phishing is a type of cybercrime in which attackers uses any method to reach the target in order to get the passwords, PIN, or other essential information for the theft of data and money.

The Art Of Local Social Media Marketing Vs International Social Media Marketing

One of the biggest shifts we’ve since seen in the last year for social media marketing has been the increasing use of international campaigns. This is not very surprising when you consider how globalized our economy has become and the fact that US companies are voraciously spreading their brands to new territories for easy profits. Mirroring this trend is the online move for social media to spread people’s awareness in new territories as well as handle support and complaints efficiently overseas.

The statistics are clear: Around 80% of Facebook’s users are outside the US and Canada and roughly 70% of Twitter’s user base too. This just goes to show how many people are currently being left out in the cold.

The real challenge here is to tackle the situation exactly the same way you would back home; with people deep inside your organization who speak the language and understand the culture. This is essential to build social media trust and will prevent anyone on the receiving end of your messages feeling like they were just an afterthought in a cold, corporate strategy drummed up in a board meeting.

Skip It?

Perhaps most importantly, you need to ask yourself whether or not your campaigns should even be ported overseas at all. Not every country or territory is going to be receptive to your brand, product, message or service. So be selective and make sure you can dominate the space before you enter it. This can be a daunting process since campaigns launched in the States not only have to be localized for each market, but sometimes they have to be scrapped and thrown out altogether. If you are doing a Super Bowl social media promotion for example, how would you translate the term ‘Super Bowl’ from English to Swahili so people will know you’re talking about a sporting event and not some amazing dish you’re dying to cook for them?

Then there’s the challenge of meeting them on their own home turf. While Facebook and Twitter seem to be popular in most countries, others are dominated by completely different platforms like Orkut, Tuenti or VKontakte. These will have to be leveraged, and, in some cases, even learned to meet your target demographics where they are.

Of course many products have strange crossover appeal too. For example, video games are mainly popular with younger boys in the States, but in many Asian countries certain games are just as popular with girls. Can you be sure your product will be accurately represented in each territory?

The Topic of Translation

Here are some examples how Starbucks and Uniqlo are doing all this and dominating with their campaigns…

Starbucks

Starbucks is one of the undisputed kings of social media. They have such an authoritative brand presence that they don’t necessarily need the social media to enhance their brand but they still use it as an effective tool to communicate with their customers. Interestingly enough, most of Starbucks’ tweets start with an apology. While other companies like to sweep problems under the rug to look good, Starbucks goes out of their way to encourage customers to tweet their problems so they can solve them.

A very mature approach.

They even have their own mini social network if you will, called My Starbucks Idea. This is a stroke of pure genius. It allows anyone to post ideas they would like to see incorporated into the company and then everyone can vote on them. Starbucks then follows up on the ideas with their blog to keeping people informed about what they’re doing with it. This not only gives the chain priceless ideas and feedback, but it also fosters a culture of customers feeling appreciated.

A huge win/win!

Starbucks is the benchmark for how everyone should be using social media.

Uniqlo

While Starbucks is the king in the food world, Uniqlo is making big strides in the clothing industry. For each country they have a presence in, they have dedicated unique social media accounts for each. They want to ensure that each territory’s profile is a tailored, accurate reflection of the needs and issues that come up. In the US for example, they have 528,000 Google +1s, while in the UK their numbers pale in comparison with only 270. In China they have a strong presence on Renren because it is so incredibly popular. They keep their content very local and highly relevant and their levels of engagement vary drastically from country to country too, which is to be expected.

The Challenges Ahead

Like any new space, technology or undertaking, there are bound to be some major hurdles and perhaps even disastrous mistakes ahead – just like we’ve seen with so many big brands in the last year.

So the questions that need to be addressed are: how do you plan to meet the varied needs of people speaking different languages and spread across multiple time zones? How do you align your social media marketing strategies as per the needs and priorities of different markets worldwide?

This is something many brand managers and social media marketers are thinking about right now. So any brave entrepreneur out there that wants to tackle the space with a smart solution, now is your time to dive right in. I’ll applaud you and most probably be one of your first customers.

Key Points to Keep in Mind when Handling Social Media on a Global Scale:

1. One account vs. Multiple Accounts – Should you have one social media account to cater to your global audience or should you create different accounts based on the country you’re present in? Should these accounts be handled centrally or should you appoint native account managers for each region? Native account managers have more of an inkling of what would and wouldn’t work in their geography. Organizations thus need to create a flexible framework that’s practical and mentions clearly who needs to do what and when.

2. Being Careful With Translations – There have been quite a few marketing blunders committed by companies when promoting their products. Pepsi, KFC, Coca Cola in China, Parker Pens in Mexico… the list is endless. You do not want to depend on literal translations or translations that have not been proofread by a native of that language.

When Pepsi started marketing its products in China a few years back, they translated their slogan, “Pepsi Brings You Back to Life” pretty literally. The slogan in Chinese really meant, “Pepsi Brings Your Ancestors Back from the Grave.”

KFC experienced some real problems when its phrase “Finger Lickin Good” came out in Chinese as “Eat your fingers off”

Parker Pens tag line – “It won’t leak in your pocket and embarrass you” when translated in Mexico came out to be – “It won’t leak in your pocket and make you pregnant”.

Important Tip for Marketers – Be aware of the nuances and differences in each culture. A small mistake can turn out to be a huge blunder and embarrassment for the company worldwide. Avoid relying too much on Google Translate to create local language content.

3. Fragment your Markets – Treat each market individually; don’t assume reactions and responses will be the same to a common campaign you may decide to run. A campaign that’s successful in UK may not succeed in Spain, Portugal, France or Belgium. Understand the traits and act accordingly.

For example – If your target is Singapore you need to take care of the fact that Singapore audiences are made up of people from India, China, Malaysia etc. Hence keep a check on different races, religions and beliefs. You don’t want to put up any content that’s offensive in nature to any of those communities.

4. Dealing with a Crisis – Make clear guidelines on what action to take in times of a crisis. Define issues that can be handled by the social media team or if it has to be escalated to the top management. Ensure you have a Plan B ready always.

5. Connect With Your Audience – Make your audience a part of your conversation. Ask them for suggestions, creative ideas, tips and tricks on how you can make your offerings better. While this would apply to even a local social media campaign you run, it’s even more important to do when operating things on a global scale because it’s very easy to get lost and carried away with your own assumptions of what your audience is looking at without really connecting with them and finding out directly.

6. You will make mistakes, learn and adapt – It’s difficult to handle the intricacies of international social media campaigns without making a blunder or two. Accept that it might just happen and be ready on to quickly recover/adapt.

While it’s still a big mystery and very little is known about international social media marketing, there’s an exciting future ahead for sure. But either way the same rules apply with complete transparency and honesty being the name of the game. When in doubt or if someone makes a mistake, just politely own up, say sorry and move on. It works just as well in any language.

The Latest Research On Social Media Marketing?

A report from the 9th International AAAI Conference on Web and Social Media (ICWSM), Oxford, Spring 2023

Over four days in Oxford, the 9th International AAAI Conference on Web and Social Media (ICWSM) took place, at the Mathematical Institute. The event sponsors include Facebook and Yahoo and it’s not a huge conference, just over 250 researchers in computer science and social science who gather to “share knowledge, discuss ideas, exchange information, and learn about cutting-edge research in diverse fields with the common theme of online social media.”

I’d stumbled upon the conference whilst reading articles for my PhD. The conference is often in far flung locations (2023 it’s Cologne, 2023 it could be Montreal, Doha or Seattle) and discovered it was taking place in the UK. I managed to attend just one day and sat through 20 presentations. Here’s what I discovered.

Justin Cheng of Stanford University and others are researching ‘Antisocial Behavior in Online Discussion Communities’. Effectively, he’s seeking trolls. The research shows that it’s possible to predict whether a user will be banned (not all trolls are banned) and also illustrates antisocial (or troll) behaviour. This has great implications for those managing online communities – in the future it could be possible to convert the model into a ‘troll alert’ for community managers, to manage a situation, before it went out of control.

This presentation opened a new dimension – using the sense of smell within urban planning! The above image is based on the research on social media.

Daniele Quercia, Rossano Schifanella, Luca Maria Aiello and Kate McLeans are working on ‘The Digital Life of Urban Smellscapes’. Teams of people in London and Barcelona explored urban areas and plotted out the smellscape. The idea is that this could assist urban planners when designating areas for specific use.

Imagine future planning applications being submitted with smellscape information!

Suman Kalyan Maity and others are exploring Quora and how it’s possible to predict topic popularity. They gathered data over four years using web-based crawl

This could have a useful business application as if you knew a thread was about to start focused on your business sector, you could jump in and take part in the conversation.

One of the greatest challenges conducting research is finding participants. Several USA-based researchers get around this using Amazon’s Mechanical Turk (it’s only available in the US) and if you haven’t come across this before, you pay a set fee for a specific task. Fees range from a few cents to a few dollars, depending on the time required, complexity, preferred audience background – you set the rate and people decide whether or not to take on the task. I imagine this is a well-suited system for students to each some cash (although you’d need to perform quite a few tasks to generate a real income). As an example, the researchers on @travelerslikeme used Amazon’s Mechanical Turk for part of their initial research and paid their respondents 50 cents and estimated the work took six minutes.

Another solution was shared by Jaime Arguello from the School of Information and Library Science at the University of North Carolina at Chapel Hill, when he was discussing ‘Predicting Speech Acts in MOOC Forum Posts’, another US university has created Volunteer Science.

Volunteer Science is an online semi-gaming environment. Researchers can set up surveys, forums and panels and recruit volunteers to participate. Possibly more exciting than playing Candy Crush or Angry Birds and at the same time contributing to new scientific discoveries 🙂 And if you’re curious, you can sign up and join in!

The social networks have eyes and ears as well as a host of data that you can extract. At this stage I should add #EthicsAlert as there are debates about whether it’s ethical to use online data.

The Twitter API enables extraction of tweets, other software programmes allow you to check hashtags, followers and more. Twitter’s API is said to be clunky and there are usage limitations and several researchers use more than one PC to get around the time limiter as it could take months to extract the data needed.

One useful tool mentioned was CrowdTangle which allows researchers (and companies) to harvest data from a range of sources. It’s still in beta and you register your interest and sit back and wait for your invitation to arrive (there’s a waitlist).

Another useful Twitter tool, which provides instant analytics is Tweet Archivist which allows you to export your data into other systems, for example excel and beyond. This shows the top users, mentions and related hashtags.

Dr David Jurgens from the Network Dynamics Lab at McGill University is working on understanding populations, location, and language. He implored researchers to share and release their data! Remembering that this conference has a computer science foundation, this was a clarion call to others in different sectors. Certainly in marketing we guard our data and the idea of sharing it is very scary. However, the ICWSM makes available large data sets that researchers can use. Sign up, become a member and gain access!

Have you attended an academic or research conference about digital marketing lately and would like to share the findings? Do tweet us @SmartInsights and @AnnmarieHanlon as we’d love to spread the word about latest tools and techniques.

Film Ab: 6 Social Media

Diese Einführung zum Thema Social Media-Videoformate beinhaltet die wichtigsten technischen Details zur Erstellung von Videos für jedes Netzwerk.

Ob Tourismus oder Event, heiteres Konkurrenz-Bashing oder Unboxing: Social Media-Videos sind fraglos zu einem wesentlichen Bestandteil des Online-Marketings geworden, auch in Deutschland.

Schließlich verzeichnet Facebook allein 8 Milliarden Videoaufrufe täglich, und laut Bloomberg liegt Snapchat seit April 2023 bei 10 Milliarden Videoaufrufen am Tag. Und da sind all die anderen Social Media-Videoformate auf Kanälen wie Instagram, Twitter und YouTube noch gar nicht inbegriffen.

Sollten Sie heute schon den Eindruck haben, dass in Ihren Social Media-Feeds viele Videos auftauchen, dann machen Sie sich auf etwas gefasst: Laut einer Prognose von Cisco soll sich der Online-Video-Traffic im Zeitraum 2023 bis 2023 verdreifachen und in den kommenden drei Jahren bereits 82 Prozent des Internet-Traffics von Verbrauchern ausmachen.

Da verwundert es nicht, dass mehr als 70 Prozent aller Vermarkter in den USA bereits im Mai 2023 angaben, dass sie innerhalb der kommenden zwölf Monate Video-Werbeanzeigen in den sozialen Medien einsetzen wollen.

Der Begriff Social Media-Videos umfasst allerdings mehrere unterschiedliche Ansätze. Es gibt Videos, die auf lange Haltbarkeit (sprich: längeren Nutzwert) getrimmt sind. Andere sind vergänglicher, manche verschwinden nach nur einem Tag. Im Folgenden stellen wir Ihnen die verschiedenen Optionen für Social Media-Videos (abgesehen von den jeweiligen Standardformaten) vor und erklären, wie Sie diese auf den einzelnen Plattformen einsetzen können.

Diese Einführung zum Thema Social Media-Videoformate beinhaltet die wichtigsten technischen Details zur Erstellung von Videos für jedes Netzwerk.

Laut eMarketer geben mehr als ein Drittel der Internet-Zuschauer an, dass sie online Live-Videos betrachten. Der beliebteste Kanal ist Facebook Live, gefolgt von Livestreaming auf YouTube. Live-Videos sind auch auf Twitter und Instagram verfügbar.

Sie können eine Facebook Live Übertragung ganz spontan starten, aber auch für später terminieren. Aufgrund seiner Kommentarfunktion bietet sich Facebook Live als ideales Medium für eine direkte und auf authentische Interaktion mit Kunden und Fans geradezu an.

Technische Voraussetzungen:

Auflösung: max. 720p (1280 x 720), 30 Bilder pro Sekunde

Maximale Bitrate: 4 mbps

Minimale Videolänge: keine – aber Facebook empfiehlt 10 Minuten

Maximale Videolänge: 4 Stunden

Länge des Titels: max. 255 Zeichen

Die meisten technischen Voraussetzungen für Live-Videos auf YouTube werden automatisch bei Einsatz eines verifizierten YouTube-Encoders erfüllt. Diesen müssen Sie herunterladen, bevor Sie ein Live Video auf YouTube posten können.

Das nachfolgende Video erklärt, wie Sie Ihren ersten Stream auf YouTube starten.

Über die Live-Chat-Funktion können Sie während des Streams auch mit den Zuschauern interagieren – oder sie miteinander interagieren lassen. Wie das geht, zeigt Ihnen dieses Video:

Hinweis: Ihr Livestream wird nach der Sendung archiviert, der Live Chat jedoch nicht.

Twitter hatte die Livestreaming-App Periscope bereits übernommen, bevor diese überhaupt online ging. Die Live-Video-Funktionalität von Periscope steht allen Twitter-Nutzern aber erst seit Dezember 2023 zur Verfügung. Ein Download der Periscope-App ist dafür nicht notwendig.

— Twitter (@Twitter) December 14, 2023

Technische Voraussetzungen:

Bisher können Sie direkte Live Streams auf Twitter nur über das Smartphone starten. Über die Periscope-App stehen jedoch mehr Möglichkeiten zur Verfügung, wie zum Beispiel das Streamen von einer Profikamera oder einer GoPro.

Um Ihr Social Media-Live-Video direkt aus Twitter zu senden, tippen Sie das Verfassen-Symbol und dann das Live-Video-Symbol an. Dann tippen Sie noch einmal auf Live – und schon senden Sie.

Im Gegensatz zu Live-Videos auf den anderen Social Media-Netzwerken werden Live-Videos auf Instagram nicht archiviert. Nach Ende der Sendung ist das Video weg – also nehmen Sie es lieber auch auf einem anderen Medium auf, wenn Sie wollen, dass man es auch später noch sehen kann.

Technische Voraussetzungen:

Es ist ganz einfach: Sie können mit Ihrem Smartphone und der aktuellen Version der Instagram-App ein Live-Video auf Instagram teilen. Die maximale Videolänge beträgt eine Stunde.

Um Ihr Live-Video auf Instagram zu starten, tippen Sie auf das Kamerasymbol in der linken oberen Bildschirmecke oder wischen Sie aus Ihrem Feed nach rechts und dann auf Live. Die Sendung wird in Ihrer Instagram Story auftauchen.

Das 360°-Videoformat ist neu genug, um sich deutlich von gewohnten 2D-Videos abzuheben. Wie eine Umfrage von eMarketer zeigte, finden mehr als die Hälfte aller Nutzer 360°-Videos ansprechend. Mehr als 33 Prozent der Nutzer gaben an, dass sie eher mit einem 360°-Video interagieren würden, als mit anderen Social Media-Videoformaten.

Bild: eMarketer

Sie können bereits aufgezeichnete 360°-Videos auf Facebook und YouTube posten. Um solche Videos zu erstellen, benötigen Sie allerdings eine 360°-Videokamera – ein kleines Gerät, das aus allen Winkeln zugleich aufnimmt und so eine Aufnahme mit mehreren Kamera nachahmt.

Wenn Sie Ihr Video mit einer 360°-Kamera aufnehmen, sollte diese automatisch Metadaten zur Datei hinzufügen, damit Facebook es als 360°-Video erkennt. Sie können das 360°-Video daher so auf Ihre Seite hochladen wie alle anderen Videos. Wenn Sie keine solche Kamera zur Verfügung haben, können Sie die Metadaten auch selbst hinzufügen.

Technische Voraussetzungen:

Video mit eingebetteten 360°-Metadaten

Maximale Länge: 30 Min.

Maximale Dateigröße: 5 GB

YouTube hat besondere Anforderungen für die Metadaten. Mehr dazu erfahren Sie in der YouTube-Anleitung zum Hinzufügen von Metadaten mit einer App oder einem Script.

Technische Voraussetzungen:

Video mit aktivierten 360°-Metadaten

Empfohlene Auflösung: 7168 x 3584 bis 8192 x 4096

Empfohlene 360°-Kameras: Ricoh Theta, Kodak SP360, IC Real Tech Allie

Sind diese Voraussetzungen erfüllt, können Sie die Datei wie ein normales Videos hochladen. Es kann aber bis zu einer Stunde dauern, bis der 360°-Effekt aktiv wird.

Welches Resultat erhält man, wenn man ein 360°-Video mit einem Live-Video kombiniert? Richtig: ein Live-360°-Video, in dem Interaktivität und Virtual-Reality-Elemente von 360°-Videos eine gelungene Mischung mit der Direktheit eines Livestreams eingehen.

Sowohl Facebook wie Twitter haben Live 360°-Plattformen eingerichtet, die aber bisher nur für ausgewählte Publisher zugänglich sind. Das Facebook-Programm soll noch dieses Jahr einem größeren Nutzerkreis zur Verfügung stehen, während bei Twitter gerade eine Warteliste für ein Live-Periscope360-Programm erstellt wird. Periscope360 soll es zuerst für iOS-Nutzer geben. Bisher wird lediglich eine Integration mit der Kamera Insta360 Nano unterstützt.

So sieht ein Live-360°-Video auf Facebook aus:

Und so auf Twitter:

— Jay Leno (@jayleno) January 24, 2023

Keine Lust zu warten? Dann gehen Sie doch zu YouTube – dort ist es bereits für jeden Nutzer möglich, Live-360°-Videos zu senden.

Um ein Live-360°-Video zu erstellen, müssen Sie Ihre Sendung als Live-Veranstaltung kodieren und nicht einfach nur Jetzt streamen auswählen, wie in obiger Videoanleitung zu YouTube-Livestreaming beschrieben. Hier erfahren Sie, wie Sie Ihre Live-Veranstaltung einrichten:

Technische Voraussetzungen:

Gerät, das in 360 Grad sendet

Empfohlene Auflösung: 2160p oder 1440p

Bildseitenverhältnis: 16:9

Für Live-360°-Videos ist nur noch ein weiterer Schritt erforderlich: Gehen Sie zu den Erweiterten Einstellungen, und aktivieren Sie das Kontrollkästchen neben Dies ist ein 360-Grad-Livestream.

Erinnern Sie sich noch an Vine? Das Social Media-Videonetzwerk, das zuerst Endlosschleifen anbot, wurde mittlerweile eingestellt, doch die Funktionalität für solche Loops gibt es heute auf Twitter und Instagram.

Als Twitter Vine in diesem Januar einstellte, kündigte das soziale Netzwerk an, dass sämtliche Videos in Vine-Länge, die künftig auf Twitter veröffentlicht werden, als Endlosschleifen laufen – unabhängig davon, mit welchen Tools sie erstellt werden. Sobald Sie also ein Video von unter 6,5 Sekunden Länge posten, dürfen Sie sich auf einen Loop freuen.

— Fontainebleau (@Fontainebleau) December 31, 2023

Technische Voraussetzungen:

Minimale Länge des Videos: 1 Sekunde

Maximale Länge des Videos: 6,5 Sekunden für eine Endlosschleife

Maximale Dateigröße: 512 MB

Minimalauflösung: 32 x 32

Maximalauflösung: 1920 x 1200 (oder 1200 x 1920)

Maximale Bitrate: 25 Mbps

Mehr zum Thema Social Media-Videos für Twitter und eine Schritt-für-Schritt-Anleitung zur Veröffentlichung von Video-Tweets gibt es in unseren Blog-Post Twitter Videos für Unternehmen: So drehen Sie einen Blockbuster!

Rein technisch gesehen sind ja alle Videos auf Instagram Endlosschleifen. Für kurze und witzige Loops ist allerdings Boomerang die erste Wahl: die Instagram-App, die einen ganzen Schwung Fotos (bis zu 20) in einen Video-Loop umsetzt, der vorwärts und rückwärts läuft.

Wie so oft bei Instagram sind auch hier die technischen Voraussetzungen sehr einfach. Sie können Boomerang-Videos mit jedem Smartphone, auf dem Instagram und Boomerang installiert sind, erstellen und teilen.

Die Video-Looping-Funktionalität von Boomerang ist übrigens auch in Instagram Stories verfügbar.

Genau wie Twitter spielt auch Facebook kurze Videos automatisch in einer Endlosschleife ab. Es gibt jedoch ein paar Unterschiede: Während Twitter jedes Video von bis zu 6,5 Sekunden Länge tatsächlich endlos in einer Schleife abspielt, zeigt Facebook Videos von unter 30 Sekunden Länge insgesamt ca. 90 Sekunden lang in einem Loop.

Wenn Sie also ein sechs Sekunden langes Video auf Twitter hochladen, wird dieses dort in einer Endlosschleife gezeigt. Laden Sie dasselbe Video auf Facebook hoch, ist es nur 15 Mal zu sehen. Laden Sie aber ein zehn-sekündiges Video auf Twitter hoch, so wird es dort überhaupt nicht als Loop abgespielt. Auf Facebook hingegen ist der Loop neunmal zu sehen.

Das bedeutet, dass Facebook Ihnen dieses Videos eines knackigen Feuerwehrmanns, der auf die Kamera zuläuft, automatisch ganze 13 Mal zeigt (viel Vergnügen).

Technische Voraussetzungen:

Maximale Länge des Videos für Looping: 30 Sekunden

Maximale Dateigröße: 4 GB

Technische Voraussetzungen:

Die technischen Voraussetzungen sind bei Snapchat und Instagram dieselben: ein Smartphone, auf dem die jeweilige App installiert ist, und eine maximale Videolänge von zehn Sekunden.

Snapchat hat das Konzept der verschwindenden Social Media-Inhalte erfunden. Wie alles, was man in einer Snapchat Story postet, sind auch Snapchat-Videos nach 24 Stunden nicht mehr verfügbar. Wenn Sie wollen, dass Ihr Video eine längere Lebensdauer hat, können Sie es natürlich auch speichern und auf anderen Social Media-Netzwerken veröffentlichen. Vergessen Sie nicht, die verschiedenen Snapchat-Linsen auszuprobieren. Auch wenn Sie damit albern aussehen – nach 24 Stunden ist ohnehin alles vorbei.

— MiniSoda (@MiniSodaa) January 29, 2023

Instagram Stories verschwinden (wie Snapchat Stories) ebenfalls nach 24 Stunden. Instagram bietet zwar keine Linsen an, doch Sie können Ihrem Video Text oder Sticker hinzufügen – oder aber (wie bei Snapchat) auf Ihrem Video zeichnen, bevor sie es posten.

Ihre Follower können Ihre Instagram Story sehen, wenn Sie Ihr Profilbild im Balken ganz oben in Ihrem Feed antippen.

Wollen Sie ein verschwindendes Video auf Instagram teilen, dann tippen Sie auf das Kamerasymbol in der linken oberen Bildschirmecke, oder wischen Sie aus Ihrem Feed nach rechts. Tippen Sie auf den Kreis unten am Bildschirm, und bleiben Sie mit dem Finger darauf, oder wischen Sie unten nach links und tippen dann auf Freihändig, um mit dem Filmen zu beginnen. Tippen Sie anschließend auf Deine Story, um das Video zu posten.

Für Videos in hoher Produktionsqualität und mit hoher Auflösung – vor allem längere Beiträge – sind YouTube oder Vimeo die erste Wahl, da beide Plattformen Full HD-Videos (1080p) und Ultra HD 4K unterstützen.

Weiterführende Informationen: Erfahren Sie im Hootsuite Blog, wie Sie Schritt für Schritt einen YouTube-Account einrichten, und holen Sie sich Tipps für mehr Abonnenten auf YouTube.

Bereit, Ihren Video-Marketingplan umzusetzen? Mit Hootsuite können Sie Ihre Social Media-Videos hochladen, terminieren, veröffentlichen, promoten und überwachen – alles auf eienr einzigen Plattform.

Mehr erfahren

The Right Social Media For Your Online Marketing Needs

Facebook, Twitter and Google+ may be the most popular social media nowadays, but it doesn’t guarantee that it could help promote your business on the Internet. Although social media can really create brand awareness, it all depends on its features and whether it addresses your business’ marketing needs.

Before you hop in to social media marketing, there are factors that you need to consider in choosing which platform might work for your brand.

Where Potential Customers Usually Hangout

It’s not surprising that social networking sites enable a business to connect with a wider range of audience. However, it depends on the site’s culture and the type of users that it caters. If you want to reach out to professionals, LinkedIn is an ideal platform. Facebook and Twitter, on the other hand, are ideal for those who want to target the casual netizens from various demographics.

Various social media has their own way of letting share your content. Thus, each networking site were not created equal. YouTube is best for video marketing, while Etsy is ideal for those who use the power of photographs to attract customers. If you’re more into text and links, Facebook and Twitter can be an appropriate platform. If you want to attract customers by addressing their issues, a Q&A type of social network like Quora can be useful.

Flexible Features and Marketing Platforms

Customer Engagement

Many businesses make the mistake of treating social media as the end to their means. What they didn’t know is that it should be regarded as a tool to leverage marketing efforts. The word “social” in social media simply refers to interacting with other people. Therefore, choose a network that won’t just aid you to reach your market, but will also help you engage them to stay

Source: Girl with Computer/ Public Domain Image

Update the detailed information about Social Media Roi, Automation, Monitoring And The Woman Scorned on the Hatcungthantuong.com website. We hope the article's content will meet your needs, and we will regularly update the information to provide you with the fastest and most accurate information. Have a great day!