Trending March 2024 # The 8 Best Social Networking Sites For Business Professionals Besides Linkedin # Suggested April 2024 # Top 6 Popular

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LinkedIn may be the king of networking-focused social networking sites, but it isn’t the only option out there. While smaller sites might get overlooked, there are more focused options that are popular in other countries, among specific industries, and more.

Whether you’re looking for regional groups, international groups, or communities for your specific industry, don’t worry–you can go beyond LinkedIn for social networking sites for business professionals. 

Table of Contents

The Best Social Networking Sites for Business Professionals Besides LinkedIn

If you’re looking for a social networking site that isn’t LinkedIn, try one of these choices.

If you’ve never heard of Xing, don’t be surprised. It’s one of the most popular business-focused social networking sites in Europe, but primarily serves the German market. Until 2012, Xing catered to the global market. It has since shifted direction to primarily serve German-speaking audiences, but if you’re looking for a way to reach German companies, there is no better option. 

Xing offers multiple subscription tiers. The most basic level is free, while the next three iterations cost increasing amounts of money. The two most relevant are Xing Premium and Xing ProJobs. Xing Premium allows you to see who has viewed your profile, track the engagement your profile receives, and more.

Xing ProJobs has all of the benefits of Xing Premium but also includes features that make it easier to land a job. 

Opportunity calls itself a professional matchmaking site. Like other networking sites, Opportunity offers both a free option and a paid version called MyOpportunity PRO for $29 per month. Opportunity comes with some interesting features like the ability to have your messages proofread before you send them off, automatic follow up messages, and more.

What sets Opportunity apart from similar services is that it’s a targeted matching service that connects freelancers and job seekers with those looking to hire. There are specific profiles for both freelancers and hiring managers. Fill out your profile with your previous work experience and jobs practically fall in your lap.

Surprised? Facebook Groups are a great way to connect with others in your field. There are groups for every topic and industry imaginable. For example, there’s a group for FinTech Professionals and another for SEO Professionals. Most groups are welcoming, and you can join as many as you want.

If you aren’t sure which group to join, just search on Facebook for the topic you’re interested in. 

Slack is known for its instant-messaging capabilities and is already widely used internally among companies, but you don’t have to be part of a team to use Slack. In fact, there are a lot of dedicated communities that can help you connect with others in your field and make connections. 

Just find an open Slack community to join and you can make connections with people from all over the world. There are many ways to do this, including visiting the Slack subreddit, searching a Slack database, and more. 

Nexxt combines a job seeking platform with an education platform. You can find a huge amount of information articles on a variety of topics, as well as connect with people looking for the right candidates. 

For job listings, all you have to do is enter the job or specific keywords you’re looking for, as well as your location. If you want to find relevant articles, just enter the keywords you’re interested in. It also provides a huge list of links you can follow to find additional resources.

Think of Shapr like the Tinder of business networking. It matches you with individuals that share mutual interests and goals. Shapr is both a web and a phone app. When a potential match appears, just swipe left or right. You can choose whether to meet in-person for drinks, over lunch, or just to set up a phone meeting.

Shapr only suggests 15 people per day, so you have time to evaluate potential matches. Take the time to decide if their expertise, connections, and other strengths make them worth networking with. 

How many times have you attended a trade show and met tons of people, only to lose half their business cards on the flight home? 100AM is a website and app designed for networking with individuals at trade shows. You can see who else is attending the show, set up appointments, and chat one on one with guests.

After the event, you can add contacts to your phone’s contact list and you will receive updates if their contact info changes. It’s an easy way to simplify in-person networking. 

Networking For Professionals is a smaller, targeted community of entrepreneurs. While the reach of the community isn’t as large as others, the smaller size and required subscription cuts down on the amount of spam messages you might receive. 

The site is limited to three areas: New York, Arizona, and New Jersey. If you aren’t in one of these areas, this website won’t be of much use–but if you do live in one of these three states, you’ll be able to network with other driven, goal-focused people in your area. 

LinkedIn is a great site to be on, but you aren’t limited to it. There are a lot of other networking sites that can fill the void, and it’s a lot easier to be noticed on a smaller site versus one with hundreds of millions of users. Check out one of these different options and see how you like it.

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22 Benefits Of Social Media For Business

Social media for business is no longer optional. It’s an essential way to reach your customers, gain valuable insights, and grow your brand.

What are the benefits of using social media for business? Consider that there are now more than 4.2 billion active social media users across the globe.

Let’s look at the many ways in which social media can help you connect with your target audience, engage with customers and grow your business.

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.

Benefits of social media for brand building

1. Increase brand awareness

With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter a natural place to reach new and highly targeted potential customers.

Think people only connect with brands they already know on social media? Consider that 83 percent of Instagram users say they discover new products on the platform.

When Stillhouse Spirits ran a Facebook campaign to increase brand awareness among outdoor enthusiasts, the company achieved a 17-point lift in ad recall.

2. Humanize your brand

The ability to create real human connections (a.k.a. Meaningful Relationship Moments) is one of the key benefits of social media for business. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products.

Authenticity builds trust. Trust, in turn, builds marketing receptiveness and drives new business. And social is the best place to get real!

Show how you’re embracing your brand values, how your product works in real life, and how you’re putting the interests of your employees and customers first.

3. Establish your brand as a thought leader

The 2023 Edelman Trust Barometer found that while there has been a recent swing towards distrust of government, NGOs and media, business is an institution with a 61 percent level of trust. People are looking to brands for insights and information… and there’s no better place to share that than social media.

No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader—the go-to source for information on topics related to your niche.

LinkedIn—particularly the LinkedIn Publishing Platform—is a great network to focus on when aiming to establish your thought leadership.

Hootsuite chairman and co-founder Ryan Holmes has more than 1.7 million followers on LinkedIn, where he shares his insights about social media and entrepreneurship.

4. Stay top of mind

Seventy percent of social media users log into their accounts at least once per day, according to a 2023 study by Pew Research Center, and many people (49 percent!) admit to checking social multiple times per day.

Social media gives you the opportunity to connect with fans and followers every time they log in. Keep your social posts entertaining and informative, and your followers will be glad to see your new content in their feeds, keeping you top of mind so you’re their first stop when they’re ready to make a purchase.

Benefits of social media for growth

5. Increase website traffic

Architectural Digest, for instance, teases Story content in its Instagram feed, and then directs followers to read the full article (and see more beautiful pictures) via the “link in bio.”

Participating in social chats can also be a great way to increase your visibility, get attention from new people, showcase your expertise, and drive traffic to your website. (Though make sure to go beyond self-promotion to offer real value!)

7. Boost sales

Your social accounts are a critical part of your sales funnel—the process through which a new contact becomes a customer. (Lingo alert: this is called social selling!)

As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and ecommerce. The time is right to align your social marketing efforts with sales goals.

8. Partner with influencers

Recommendations from friends and family play a huge role in consumer decisions, as do reviews. When you get people talking about your product or company on social media, you build brand awareness and credibility, and set yourself up for more sales.

One key way to drive social word of mouth is to partner with influencers—people who have a large following on social media and can draw the attention of that following to your brand.

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Benefits of social media for content creation and distribution

9. Promote content

Promoting your content on social channels is a great way to get your smart, well-researched content in front of new people, proving your expertise and growing your audience.

For example, Hootsuite shared fun facts and stats from their latest Digital 2023 global report with their Twitter audience through a series of infographics.

— Hootsuite 🦉 (@hootsuite) April 21, 2023

To maximize the benefits of social media for business, make sure to have a content marketing plan in place, too.

10. Go viral

This exposure is especially beneficial because, in a world where there is far more content than any one person could ever consume, a friend’s social share acts as a kind of pre-screening.

Going viral is no easy task, of course, but without social media, it would be next to impossible.

Being on social media also means that your fans can help you with this goal… like when one TikTok user created choreography for Grammarly’s Youtube ad audio and sparked a trend of 100,000-plus users doing the same.

11. Source content

There are two key ways businesses can source content on social media:

Source ideas: Ask your followers what they want, or engage in social listening, to come up with ideas for content you can create yourself. Put simply: Give people what they’re asking for. It’s a sure way to create content that people will want to read and share.

Source material for posts: Create a contest or use a hashtag to source user-generated content (UGC) you can share. Getting your followers involved can build excitement about your brand, while also providing you with a library of social posts to share over time.

Canadian meal-kit subscription service GoodFood regularly feature members’ own home-cooked meals in their Instagram feed, encouraging followers to share their photos by using the hashtag #GoodfoodieMoment.

Benefits of social media for communication

12. Reputation management

Your customers are already talking about you on social media, whether or not you’re there to respond. If you and your team are on the ball, you can pick up on important social posts about your brand to highlight the positive and address the negative before it turns into a major issue.

Like, for example, if people are posting about their frustration with a bad customer service experience.

Is someone saying something about your business that’s not true? Be sure to share your side of the story in a polite, professional way. Someone singing your praises? Send them plenty of thanks and draw attention to their kind words.

13. Crisis communication

Does your company have a plan in place for dealing with a crisis? While small businesses may not have a crisis blow up to the same sort of scale as, say, an issue with Starbucks, a smaller number of shares can have a devastating impact within a tight-knit community or niche.

Silence is not an option when it comes to responding to crises on social media. Maintaining well-run and managed social accounts and having a plan in place can help make sure you’re present and ready to engage if the worst occurs.

14. Customer and audience engagement

Social networks allow you to interact directly with customers and fans, and likewise give them the chance to interact directly with your brand. Unlike traditional media, which offers only one-way communication, social media is a two-way street.

You can also use social media monitoring to keep an eye on what people are saying across the social web. Burger King doesn’t just tweet, it responds to others who are mentioning BK, too.

i’m always here for you

— Burger King (@BurgerKing) June 14, 2023

15. Customer service and customer support

People expect brands to be available on social media and seek out their social accounts for customer service — and beyond that, about half of social media users expect a response from brands on social media within three hours.

Social customer care can go hand in hand with more traditional customer service if you have the right social media marketing tools. A customer service platform like Sparkcentral by Hootsuite can help you handle incoming messages across social media, email, text messages and live chat.

Benefits of social media for gaining insights

16. Learn more about your customers

Social media generates a huge amount of data about your customers in real-time. You can use that information to make smarter business decisions.

All of the major social networks offer analytics that provide demographic information about the people interacting with your account. This can help you tailor your social media marketing strategy to better speak to your real audience.

We’ve created extensive guides on how to use analytics in Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, and Pinterest, so there’s no excuse to remain in the dark about your customers and social followers.

17. Gauge sentiment around your brand

We mentioned social media monitoring above as an important element of audience engagement. But it’s also a key source of intelligence about your brand itself. While it’s important to know how much people are talking about you online, it’s also important to know what they’re actually saying — and feeling — about your brand.

Lots of mentions could be a good thing… but if you’re getting lots of mentions with a negative sentiment, you need to do some quick thinking to figure out what’s gone wrong and address the problem.

Using social media for your business allows you to stay on top of sentiment analysis so you can protect your brand reputation.

18. Keep an eye on the competition

It’s also important to know what people are saying about your competitors.

For example, tracking mentions of your competitors might reveal pain points with their products or services that you could reach out to address, winning new customers in the process.

Monitoring the competition on social media also means you’ll be aware when your competitors launch new products, run promotions and release new reports or data.

19. Stay on top of industry news

In the online world, things move fast—and you can’t afford to be left behind. Keeping a virtual ear to the ground through social listening is a way to stay informed about upcoming changes to your industry that could affect the way you do business.

Verb energy bars, for instance, created a campaign that reached across all of Facebook’s apps and services to a custom audience of U.S. adults.

With ad targeting options including demographic information, geography, language, and even online behaviors, you can craft specific messages that best speak to different groups of potential customers, and only pay for the exact viewers you want to reach.

21. Retargeting

Nearly 70 percent of online shopping carts are abandoned.

People who have abandoned products in a shopping cart are prime potential customers. They have already found your website, browsed your products, and made a decision about what they might want. People abandon shopping carts for many reasons, but someone who has expressed this degree of interest in your company should not be ignored.

Benefits of social media for proving ROI

22. Reporting and analytics

It is always a challenge for marketers to prove return on investment. But with social media tracking and analytics tools, you can see the full impact of your social media activities, from follows to engagements right through to purchases.

Tools like Google Analytics and Hootsuite Impact track website traffic generated from social media, conversions, email sign-ups, and ROI for both organic and paid social media campaigns.

UTM parameters are another great tracking tool that will help you see which social networks are providing the most benefits for your business.

Manage your Facebook presence alongside your other social media channels using Hootsuite. From a single dashboard, you can schedule posts, share video, engage your audience, and measure the impact of your efforts. Try it free today.

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Smx Panel Recap: Extra! Extra! The Social News Sites

Today’s third session and first of the afternoon was focused on the social news sites. The panel was of course moderated by Danny Sullivan, and it included Neil Patel of Advantage Consulting Services, Chris Winfield from 10e20 and Tamar Weinberg of Rusty Brick and techipedia.

Also, please note that there are numerous live bloggers covering this and other panels today including Vanessa Fox and Barry Schwartz on Search Engine Land, Marty Weitenberg on AimClear, and of course Kim Krause Berg (cr8pc) for Search Engine Roundtable.

The focus of this panel was to understand how to harness the potential of the social news sites like Digg, Reddit, Newsvine, etc. Those that are using these sites on a regular basis are a different crowd than traditional media — so your techniques of course need to be updated.

Neil Patel started our session off with a heavy focus on Digg and his proclamation that he “loves Digg as much as most guys (his) age love porn”. He went on to discuss how to use the Digg system, but since most of that has been covered in the past, I’ll stick to the iniformation on marketing opportunities here in this post.

Having conducted his own test in a one week period, Neil found that the average story gets 129 links as well as more than 10,000 visitors in one hour. This is obviously great branding and traffic opportunities that you will need to harness for successful social marketing.

Neil discussed what the requirements were to get on Digg — which was pretty self explanatory. Content, pictures, videos and audio are all ways to get your contention Digg — but Neil recommends using the news and video areas most because of their proven success.

Fun facts wrapped up Neil’s presentation — and here they are:

.7% oof all stories get to the homepage

The top 100 users control 56% of the homepage

You can’t control what people say

Tamar Weinberg on How to Game Digg

Tamar opened up with discussing the importance of viral content (think lists, controversy, tools, videos, quizzes, etc.). She then reiterated an important fact that we have heard a lot of today — that being the necessity of a strong title and descriptions when submitting your story.

One of the many accomplishments that Tamar has earned is that of a reputable Digg submitter. When it comes to building up your reputation on Digg, she recommends covering breaking news as well as creative images and stories to help build your reputation faster.

Building up your profile is important, and Tamar goes on to recommend the following:

Make yourself identifiable with profile avatars

Provide contact information in your profile to promote offsite communication

Befriend users and actively Digg their stories early and often

Comment on stories early and regularly.

Another great note that Tamar offered up to those in attendance, was the importance of keeping your Digg actions natural. She provided the example that twenty Diggs in twenty minutes is incredibly unnatural.

While the panel is focused on the news sites like Digg, Tamar recommends using other services like StumbleUpon as well. Categorizing your efforts is also something that is important as Digg will promote you based on the categorical competition. Areas like science for example are much less popular than technology or news — so it takes less overall Diggs to reach the front or category pages on Digg.

Chris Winfield: Digging Your Way to the Top

Chris continued on with a number of submission tips — but most of those have been covered in my earlier posts from the conference. What I do want to highlight is Chris’ recommendation of using other social networks like StubmleUpon and industry leading blogs as major tools to increase back links. In his client’s case — a case study shared with attendees — more than 1,000 lnks were gained along with hundreds of thousands of visitors. The client received more than 200 new email list sign ups and it continues to retain value to this day.

The Best Keyboards For Ios 8

For the past two-and-a-half weeks, I’ve been checking out the top third-party keyboard apps for iOS 8. Hopefully, my first-look reviews have helped some of our readers to figure out which one is the perfect match for them. Maybe you’ve already tried them all yourself and don’t need my opinion.

If you prefer your layout to be as similar to Apple’s stock keyboard as possible while still having a different look then this is your best bet. The keys are in all the right places, but you can choose from eight different colors. Plus, the nifty quick response feature makes it possible for you to send common phrases with one tap. My favorite feature is the spacebar cursor. Swipe your finger across the spacebar to the left or right to scroll through letters. This keyboard is available for free.

Swype

After testing more than half-a-dozen different types of keyboards, my favorite has to be Swype. It has a smooth swipe-to-type option, but also allows for tap typing. The five different skins are more than just colors. They are images. The predictive word suggestion is incredible and the keyboard will remember new words in the future. The auto-correct works nearly perfectly every time. One especially nice feature is that you don’t have to allow full access for the keyboard to work on your device. Everything you do is stored locally. This keyboard is available for $0.99.

MyScript Stack

If handwriting is your game, then this app is where it is at. With it, you can literally handwrite all of your words. All you have to do is start scribbling on the blank board and this app will identify the letter and transfer it to the document. The auto-correct and predictive word suggestion will help you if your handwriting is terrible. You can also change the color of the “ink.” It definitely isn’t good for those looking to write quickly. Typing is just faster. However, it sure is fun to show off to your friends. This keyboard is available for free.

KuaiBoard

This keyboard companion app makes it possible for you to prewrite what you want to say and then use the template to respond with one tap. In the app, fill out your TextBoards with standard text like, “Dear Mom, I need to borrow money again this month.” Then, open up a document you wish to type into, like email, and tap the template card. Everything in the TextBoard will appear in the document with one tap. You can also enter your personal information to use as quick fills for website forms. This keyboard is available for $1.99.

If you prefer screen space to keyboard space, you will love this layout. The entire keyboard can be squished down to two rows, no joke. In order to offer such an amazing feature and still make it possible for people to actually type words, the developers worked painstakingly hard to deliver the absolute best auto-correct engine. It has, by far; the best auto-correct I’ve tested. When reduced to two rows, the app will figure out what word you are probably trying to type and even offer it up ahead of time with predictive suggestions. This keyboard is on sale for $1.99.

SwiftKey’s focus is on coming up with the most personalized predictive word suggestions possible. When you sign into the cloud feature and log into Facebook, the app will automatically recognize words you use regularly. So, if you tend to use the phrase, “Let’s get drunk tonight,” a lot, the app will offer you that phrase as predictive word suggestions as soon as you type the letter “L.” Because it stores your typing habits in the cloud, you can use the app on multiple devices and it will work seamlessly across them all. This app is available for free.

Take the tap out of typing and replace it with gestures and you’ll get Flesky. Thanks to the gesture-based features, the app has been recognized by Guinness as the world record holder for fastest touch-screen text messaging. You can swipe to space and swipe to delete words. You can also swipe up or down to switch between different predictive word options. Swipe with two fingers to minimize the screen. Switch between letters and numbers by holding down a key to get additional options. It comes with six bright colors and you can add six more with an in-app purchase. This app is available for $0.99.

Check out these other iOS 8 keyboard apps

Best Apps For Freelancers And Professionals For Windows Pc

As a freelancer, I spent most of my time on the computer. While freelancing offers freedom, I depended more on my computer for growth, entertainment, and interaction. Thus, I thought of compiling this list of apps for Freelancers on Windows 10. As a freelancer, you might need Windows Store apps that could save you time with petty jobs as well as those which could help keep you in the right mood while working alone.

Windows apps for Freelancers & Professionals

This post details some of the best apps available for Freelancers and Professionals for Windows 11/10 PC on the Microsoft Store.

App Installer

OneDrive

Tuber

8 Music Cloud

Todoist

Money Lover

Duolingo

Code Writer

The list is as follows:

1] App Installer

You also have error messages and solutions when there is one. Available for all Windows desktops and PCs. Download it from here.

2] OneDrive

The Windows equivalent of Google Drive but with way more utility and space for you. You can store everything on the cloud, starting from files, photos, and even apps.  Now, connect and get done with everything, no matter where you are.

Powering your mobility of sharing everywhere. Get it from here.

3] Tuber

This one is for all the video and audio hoarders out there who would love a collection that is all to themselves. Download any material from YouTube 4K (2160p) QHD (1440p) Full HD (1080p) SD (480p) and also in various file sizes too.

A very handy app to have if you love watching your playlist over and over again without having to access the internet always. Get it from here for free.

4] 8 Music Cloud

A very user-centric SoundCloud Player that lets you explore the world of music and discover new favorites every day. Share your favorites and follow all the music artists you love and even the indie artists too.

Download from here for free.

5] Todoist

Todoist app boasts the “Application Creator of the Year” Nominee – Windows Developer Awards. Life can get hectic, and such to-do-lists, and task managing apps help you stay on top of things no matter where you are.

Forgetting things is no longer a problem anymore. Just download this app and aligning your tasks to get notifications and lets you finish your lists in no time and be ahead of all your deadlines too. Download it from here.

6] Money Lover

This one is for those money spenders who need speed bump on their expenditures. Track your expenses daily and never go overboard again. Native to Windows 10, you can have it on all your Windows devices as long as you have a decent internet connection.

Download it for free from the Windows Store here.

7] Duolingo

While many might question this option on the list, learning new languages is helpful for freelancers. It helps you open up to new opportunities. Learning a new language is not easy. But, Duolingo is surely there to help with that. Choose from a wide range of courses on Spanish, French, German, Portuguese, Italian, Irish, Dutch, Danish, and English. You can also have it on the go on your Windows 10 device.

Download it here for free.

8] Code Writer

With more than 200 supported files, you can use this app to write and edit all your codes for your websites. Built from the ground for Windows 10, you can use this very easy app to write for all your desktop apps too. Easy command access and keyboard access too, create and edit form all accessible sources.

Download it here for free.

When Windows Store comes to utility apps, they have outdone themselves. You can find all most all kinds of apps to make your daily life easier and help you stay right on top of every deadline and update. This is where the above list is curated to help your daily functions and find the apps that help you. All are 100% free to use and easy to download too.

8 Silly But Harmful Seo Mistakes Even Professionals Make

Kicking yourself because of a recent SEO oversight?

You’re not alone.

SEO has become a complex field that simply getting down the basics can be a behemoth task.

And the average SEO strategy covers a lot!

It can be overwhelming.

Also, because of the metrics, we can’t hide from any mistakes or oversights because the numbers will show it.

You can be the most detail-oriented, diligent professional out there but the fact is: there’s plenty of room for things to go wrong, or for you to slip up even when you’re at the top of your field.

My hat’s off to you if you’ve never messed up at least one little thing!

Here are eight silly mistakes that even the SEO professionals sometimes make.

1. Leaving a Noindex / Nofollow Command on the Site Upon Launching

You can prevent a page on a website (or an entire website) from appearing in Google by using a noindex meta tag in your site’s header code.

When Googlebot sees that tag, it’ll immediately drop the page from the search results.

That’s useful if you’re still developing your site, or you don’t have root access to a server and want more control over access to specific pages or the whole site for any reason.

But if you forget to take it out before your big site launch?

Oops.

Another mistake can be putting a noindex meta tag into the site’s header code and then blocking the command with a robots.txt.

Remember: you need to do one or the other.

Not both.

2. Not Using Google Analytics and/or Google Search Console

Google Analytics gives you all the data you need to understand the performance of your website. It tells you about things like traffic, demographics, and how long your readers hang around before they bounce.

Google Search Console gives you everything you need to improve your site. It’ll tell you about who’s linking to you, whether technical errors exist, and more.

You’re missing out if you aren’t using them.

Yet, some professionals forego them altogether.

Why?

That’s simple:

There are a lot of tools out there. Many of them are proprietary and few of them are cheap.

Plus, once we find a tool we like, we tend to keep on using it.

While other tools may offer similar capabilities to Google Analytics or Search Console, at the end of the day, however, they may not give the best results.

Another common mistake that some professionals make is not spending enough time on Google itself.

A good SEO can get everything he or she needs directly from the search engine.

The only thing fancy SEO tools do is make that information easier to read, more accessible, and available to you more quickly.

3. Optimizing for the Wrong Keywords

Did you know that SEO professionals have a blind spot when it comes to keywords?

It might sound surprising because we do so much keyword research.

But doing that can lead to being too set in doing things a certain way, even when there could be some better way to do it.

Specifically, we can develop bad habits and end up optimizing for the wrong keywords.

Sometimes we end up optimizing from the business perspective, when we should be doing it from the perspective of our clients’ customers.

Let me give you an example.

Company A sells shoes specifically for people with hallux valgus, better known as bunions.

The content of the site reflects the show design, which is evidence-based and rooted in the science of it.

The keywords chosen were “hallux valgus shoe” and “evidence-based shoes to treat bunions.”

Nice, specific, low competition long-tail keywords.

Seemed perfect, yes?

Not quite.

A few weeks later, we started getting emails and phone calls from doctors asking about prescription requirements or how to acquire them for their patients.

But we were trying to sell to the general public.

To break this habit, it’s a good idea to spend some time researching what people will search for when they’re looking for answers to their problems.

Try to find out what language they use.

It won’t always be the official terminology, so it matters what language you speak to land in front of your target audience.

4. Not Using Internal Links

Citing your sources with lots of super high-quality, authoritative links is a really good idea.

It helps your readers take you seriously and it signals to Google that you can be trusted to provide good information. (It’s even one of the things they specify in their search quality evaluator guidelines.)

However, sometimes we get really excited about external links and neglect the internal ones.

Remember that they’re also important.

Internal links are a great way to boost your position in the SERPs because they:

Make it easier for Googlebot to crawl your site.

Help signal topic clusters and important pages.

Drive traffic to other parts of your site.

5. Not Improving Content

Did you know that Google has a freshness algorithm? It does.

If you’re serving up stale content, you might notice your page rankings – and traffic – start to drop.

Stale content is content that has become:

Outdated due to new statistics or market changes.

Incorrect due to the emergence of new information.

Irrelevant due to changes in how Google understands a keyword.

Devalued due to algorithm updates.

Content isn’t a “set it and forget it” thing.

Plus, links break, files go missing, and keywords fall out of usage.

Therefore, you should make sure you’re keeping an eye on your pages.

Remove old content and adjust anything that looks like it’s sliding.

Google will appreciate it, and reward you with a better position in the SERPs.

6. Not Optimizing for Search Intent

Similar to using the wrong keywords, failing to optimize for user search intent can prove just as devastating to your SEO strategy.

Fortunately, optimizing for search intent has gotten a whole lot easier as Google fine tunes its ability to deliver exactly what people are looking for.

Generally, Google splits searches into three main categories:

“Do” searches. These are transactional in nature, such as “buy laptop online.”

“Know” and “know simple” searches. These are informative in nature, such as “best laptops 2023.”

You want to optimize for each of these searches because they also correspond to steps in the customer’s journey.

That maximizes the chances of you getting the right content in front of the right customers at just the right point, when they need it.

7. Thinking SEO Is Only Concerned with Traffic

Pop into any SEO message board or subreddit and you’ll see post after post that looks like this:

“Why am I not getting more traffic?”

“How do I drive traffic to my new site?”

“Best SEO strategies to boost site traffic quickly?”

Traffic, traffic, traffic.

Sure, as SEO partners, it’s our job to drive traffic to sites.

A good SEO strategy will accomplish exactly this.

But what’s equally as important as traffic?

Conversions.

You can have all the traffic you want, but it won’t mean anything at the end of the day if your readers aren’t following through and hitting purchase or subscribe.

Remember, like with all things you should value quality over quantity.

Lots of site traffic but low conversions mean that you’re attracting a lot of irrelevant visitors.

A small number of highly-targeted customers is better than tons of lookie-loos.

8. Putting SEO ‘on Pause’

So, you’ve built your site.

You’ve loaded it chock-full of super helpful information.

You’ve crafted an SEO strategy and let it loose in the search engine.

You’re rising in the SERPs.

People are filtering into your site…

And then you let it all slide.

What the heck happened?

You were doing well, that’s what happened.

You discovered that your SEO engine was working, and you got complacent.

Maybe you put your focus on other things like improving your product line, thinking that your SEO would be good for a while.

SEO is not a light switch. It’s not a machine that will just keep chugging away, delivering results.

It’s more like a windup toy – if you don’t maintain it and constantly improve, it’ll run out of steam.

Your ranks will degrade.

You’ll fade again into the obscurity that is Page 2 (or beyond) of Google.

Here’s the Takeaway: Even When You Know What You’re Doing, Plenty Can Go Wrong

Planning, implementing, and maintaining a viable SEO strategy involves a lot of moving pieces.

It’s enough to drive anyone crazy.

It also means there are plenty of opportunities to make little oversights and mistakes that can devastate your position in the SERPs.

There.

I’ve just covered eight things that are super simple (even silly) in hindsight, but that professionals do by accident every single day.

Happy ranking.

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