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Playing a duck is not as easy as it sounds — not when a duck, in rescue swimmer lingo, is a practice victim, and the water, off the southern coast of Alaska, is too damned cold for anything without feathers. But here I am, dangling in a rescue basket 30 feet below the thundering hulk of a Coast Guard HH-60J Jayhawk helicopter with an elite squad of lifesaving commandos 20 feet underfoot. “Everything OK?” yells one after I’m dunked in the drink. “Hell yeah,” I shout back. It’s all I can muster between mouthfuls of 120-knot rotor blast.

Since its inception in 1984, the Coast Guard Rescue Swimmer program has grown to include nearly 300 swimmers at 25 air stations throughout the United States and Puerto Rico. More often than not, they’re the only intermediaries between life and death for shipwrecked mariners, and here in Sitka, Alaska, they take on the additional responsibilities of rescuing sick inhabitants from remote villages and plucking lost hunters from Alaska’s vast southeastern archipelago. It’s a daunting job, and proficiency training, such as the sea and cliff rescues that are on today’s menu, ensures they keep their edge.

Before ever saving a life at sea, rescue swimmers must pass a grueling four-month course at the Aviation Technical Training Center in Elizabeth City, North Carolina. Students simulate helo jumps, practice rescue techniques and learn to service and maintain everything from pyrotechnics to life rafts. Only 50 percent graduate, and those who do maintain their certification as aviation survival technicians (ASTs) through a monthly exam that includes 50 push-ups, 60 sit-ups, five pull-ups, five chin-ups, a 500-yard swim, four 25-yard underwater swims and a similar set of buddy tows. And in Alaska, they’re also required to have EMT 2 certification, which means they can intubate patients and administer IVs — handy skills at Air Station Sitka, where half of the 140 annual missions are bush medevacs in extreme weather with low ceilings, poor visibility, high winds and mountainous terrain.

To put it mildly, things were different when I was a rescue swimmer in the mid-1980s aboard the USCGC Storis (a 61-year-old cutter now known as the Queen of the Fleet). We wore little more than a neoprene survival suit with a harness and a rope. Today’s dry suit is Mojave-like compared to the old leaky “gumby” one I wore, and the Trisar harness — which rescue swimmers use to attach themselves to the hoist cable — singlehandedly accomplishes what used to require two separate harnesses and a flotation device. Other modern amenities on their equipment list include a Uniden HH 940 waterproof radio, night vision goggles and a Benchmade switchblade that’s particularly useful for one-handed line cutting.

Browning makes it look easy, but most rescues in Sitka’s 300-mile mission radius are far more intricate and dangerous. Supporting the physical efforts of the helicopter crew — two pilots, a flight mechanic and the rescue swimmer — is a suite of high-tech gear that includes night-vision-compatible avionics for nighttime searching, a weather and surface radar, a forward-looking infrared sensor, GPS and inertial navigation systems, and an ultrapowerful Nightsun searchlight that must always point away from the helo lest it blister the paint. My hosts won’t even permit me to switch it on; instead, we rely on two small searchlights near the nose.

One mission always stands out, and for Schelin it began with a mayday call from a mariner stranded in Chatham Strait, a notoriously nasty stretch of water. The man’s engine had quit en route to Funter Bay, and 40-knot winds and 8-foot swells were pushing him toward a jagged outcropping. Hovering directly over the boat, Schelin yanked the man to safety seconds before his skiff splintered.

Such scenarios drive home the very real possibility of a rescuer being left behind, with or without the rescued. Anytime you deploy a swimmer, explains Baldessari, you’re talking about at least three live hoists: deploying the swimmer, pulling up the survivor and recapturing the Coastie. Should things turn sour, the flight mechanic would throw the swimmer an inflatable raft, which comes complete with a survival suit, flashing light and emergency position indicator beacon. “It drives you crazy if you think about it too much, but we’re all trained to do whatever it takes to survive,” says Schelin. “I’d put on the suit, get in the raft and deal with it.”

Rescue swimmers have the right to refuse any mission they deem beyond their capabilities, but it’s tough to imagine one dire enough to fit the bill. “We’ve stopped counting the number of people we’ve saved,” explains Baldessari. “In that respect, the swimmers are definitely heroes.”

(From top) No shark bait here; nighttime open water and cliff rescues are all in a day’s work. A Coast Guard rescue swimmer from Air Station Sitka in Alaska dangles below an HH-60J Jayhawk helicopter while practicing a cliff rescue on Biorka Island.

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Researchers Envisage Swarms Of Tiny Drones For Dangerous Rescue Missions

Researchers at Carnegie Mellon University are working on a new generation of disaster drones that can be deployed in swarms into buildings to give first responders a look inside, mapping out the interior as they go.

The drones could be valuable in situations such as those faced recently after massive explosions ripped through a port in Tianjin, China, or in the aftermath of something smaller like a house fire.

“These places are very dangerous for rescuers to go, so we don’t want to just blindly send people inside,” said Pei Zhang, an associate research professor at CMU’s campus inside the NASA Ames Research Park in Moffett Field, California, where the research is taking place.

“Instead, we want to get these things in before people go in and determine if there are people that need help,” he said, gesturing to several drones on the table in front of him.

Martyn Williams

Zhang Pei, an associate research professor at Carnegie Mellon University, explains the technology behind a drone during an interview with IDG News Service in Moffett Field, California, on July 2, 2023.

Zhang envisages using a larger drone, which he likens to a mothership, to carry multiple smaller drones into whatever environment is being explored. The smaller drones would deploy from the large drone and begin their work.

(See video of the drones in flight.)

The larger drone, he reasons, has a longer range and can better handle wind and other effects of the environment. But it may be too large to send inside somewhere like a building that’s been compromised by an earthquake.

So the smaller drones, some of which can easily fit in the palm of a hand, would fly inside to do their work. Martyn Williams

One of a number of tiny drones being used by researchers at CMU’s Silicon Valley campus

Because they’re small, each drone will carry fewer sensors but Zhang says that doesn’t matter because there will be more of them and they’ll communicate with each other over ad-hoc peer-to-peer networks.

“We can put a lot of these inside a building,” he said. “They can fly into walls, and because they are light they’ll hit the wall and nothing will happen, but [the drone] will know where the wall is and communicate that.”

Through trial and error, the tiny drones will build a map of the inside of the building. They’ll also carry additional sensors to measure whatever is required, such as the temperature, air quality and even radiation.

All of this information will be sent back to controllers via the mothership, which also carries a camera to provide a live video link.

Martyn Williams

A drone flies through the air during a flight test at Carnegie Mellon University’s Silicon Valley campus on July 27, 2023.

The group’s research is currently focused on giving the small drones a greater degree of autonomy and building up the sensing capabilities of each one.

Zhang thinks it will be about 10 years until the work is out of the lab and lands in the hands of users such as rescue workers, law enforcement and the military.

How Mastering The Art Of Ppc Yield Management Can Boost Roi

We’ve all been there – you’re looking to book a hotel in a prime vacation spot and see some great deals. A few days later, you come back, credit card in hand only to find out that the price of the hotel has tripled.

The reason? You’re vacationing at the same time a major music festival is scheduled to be in town and you’re now competing with perhaps hundreds of thousands of others all vying for the same space as you.

That said, this approach doesn’t just apply to the hospitality and travel industries.

How so?

This complex and evolving pricing strategy around the fundamental laws of supply and demand is aimed at generating the highest possible dollar for the provider in light of time of day, the number of competitive bids, and a myriad of other variables.

PPC Yield Management: The Highest Returns at the Right Time

First, let’s define yield management.

At its core, yield management, also known as revenue management in the travel and hospitality industries, is a pricing strategy that essentially aims to predict and influence consumer buying behavior in an effort to maximize revenue – or yield – from industries that have limited offerings and time-sensitive bookings.

You’ve likely seen it in action without even realizing it.

Hotels, for example, employ this online booking practice when there’s a major event – such as a citywide conference, concert, or sporting event that might cause demand for hotel rooms to spike and availability to be scarce.

Similarly, the travel industry is notorious for leveraging this approach for online bookings, which can garner top dollar for vacation destinations during the frequently traveled summer months, but yield far less for those same places in other seasons.

Here’s How It Works

During the bidding process, a lot of information is captured about a particular consumer regarding their digital engagement, which includes their device, location, and time of day, among other things.

This kind of information gathering, which is ostensibly non-invasive, can be paid for with keywords in order to place a value on how relevant that user is to a given business.

Controlling the Yield: What’s Behind a PPC Management Platform

A PPC management platform saves countless man-hours and drastically reduces human and operational error, while generating opportunity, spiking ROI, and boosting bottom line profits.

These platforms integrate with customers’ data sources, whatever those may be, to capture the conversion information about their customers that they’re attempting to maximize or optimize.

That data is then paired with data from publishers to generate optimized keyword level bids dynamically and every day for every keyword that customer has.

The three components key to that optimization algorithm include:

Historical keyword level performance data.

User data for purposes of bid modifier adjustments.

Bid landscape data from the publishers.

Depending on the business and performance goals of the customer, these platforms offer a variety of bid solutions, which determine the algorithm that derives an optimal keyword level bid.

Both the keyword level and user demographic information are extremely relevant because they capture the competitive landscape for that keyword. Because these auctions are dynamic and involve multiple layers, what others are bidding should and does influence the success of the bid.

A customer utilizes their own unique bidding strategy, utilizing all of the available data and the sophisticated algorithms to achieve bidding performance greater than any manual or less sophisticated approach.

Customers’ bidding goals can vary greatly, ranging from:

Maximizing revenue given a target budget.

Maximizing revenue given a target ROI level.

Maximizing conversions given a target CPA level.

These all depend on their unique needs, business goals, and ROI objectives.

Automating ROI: The Benefits of a PPC Management Tool

For customers, attempting to manage a PPC program without using all of the data at their disposal means that they are not operating a peak performance.

Similarly, attempting to manage a PPC program without an automated tool means that they are limited by the capacity of whatever person or persons are attempting to manage that program.

For example, Business X might have a paid search program, managed by two on-staff team members, and they do their best to make bid and bid adjustments to react to a changing business environment and a changing competitive landscape.

They might even attempt to review their higher volume keywords frequently. However, not surprisingly, they usually don’t have the time or resources to evaluate any of their longer tail keywords or to assess the impact of other bid adjustments.

If they attempt to make around 100 bid adjustments per week and adjust bid adjustments every few months to a program that could have around 50,000 keywords, it’s all but inevitable that they will fall behind on their PPC goals.

Simply put, humans are not as well-equipped as an automated system to recognize patterns, some of which are subtle, some of which take place over larger timeframes, and some of which are made within a program and will contribute to other segments of that program performing differently.

An automated tool, on the other hand, would calculate an optimal bid for all 50,000 keywords every day using new data dynamically and adjusting bid adjustments every day utilizing the same incoming data, regardless of the volume of interaction.

It also wouldn’t view keywords in a vacuum, instead of taking a portfolio bidding approach to optimization, attempting to maximize the marginal utility of each keyword depending on its relationship between bid level and volume.


While PPC yield management might seem well-aligned with simple economic principles, the ability to optimize your keywords bids to the point where they generate your organization top dollar is a strategy that takes time, effort, and constant refining in order to get right.

It takes wisdom, experience, and even a little bit of luck.

Like almost anything else, however, organizations can’t expect to hone and master this skill on their own with a man-powered staff. Without help, it’s likely your PPC management strategy will be nothing more than a glorified guessing game.

For those who are serious about conquering this skill, automating this process and investing in a management tool will be critical to their PPC strategy going forward.

If leveraged correctly, it could fill critical knowledge gaps in your PPC program that historically have resulted in missed opportunity, and instead, accelerate performance, increase ROI and generate additional profits that could leave your team looking like rock stars.

More Paid Search Resources:

The Art Of Local Social Media Marketing Vs International Social Media Marketing

One of the biggest shifts we’ve since seen in the last year for social media marketing has been the increasing use of international campaigns. This is not very surprising when you consider how globalized our economy has become and the fact that US companies are voraciously spreading their brands to new territories for easy profits. Mirroring this trend is the online move for social media to spread people’s awareness in new territories as well as handle support and complaints efficiently overseas.

The statistics are clear: Around 80% of Facebook’s users are outside the US and Canada and roughly 70% of Twitter’s user base too. This just goes to show how many people are currently being left out in the cold.

The real challenge here is to tackle the situation exactly the same way you would back home; with people deep inside your organization who speak the language and understand the culture. This is essential to build social media trust and will prevent anyone on the receiving end of your messages feeling like they were just an afterthought in a cold, corporate strategy drummed up in a board meeting.

Skip It?

Perhaps most importantly, you need to ask yourself whether or not your campaigns should even be ported overseas at all. Not every country or territory is going to be receptive to your brand, product, message or service. So be selective and make sure you can dominate the space before you enter it. This can be a daunting process since campaigns launched in the States not only have to be localized for each market, but sometimes they have to be scrapped and thrown out altogether. If you are doing a Super Bowl social media promotion for example, how would you translate the term ‘Super Bowl’ from English to Swahili so people will know you’re talking about a sporting event and not some amazing dish you’re dying to cook for them?

Then there’s the challenge of meeting them on their own home turf. While Facebook and Twitter seem to be popular in most countries, others are dominated by completely different platforms like Orkut, Tuenti or VKontakte. These will have to be leveraged, and, in some cases, even learned to meet your target demographics where they are.

Of course many products have strange crossover appeal too. For example, video games are mainly popular with younger boys in the States, but in many Asian countries certain games are just as popular with girls. Can you be sure your product will be accurately represented in each territory?

The Topic of Translation

Here are some examples how Starbucks and Uniqlo are doing all this and dominating with their campaigns…


Starbucks is one of the undisputed kings of social media. They have such an authoritative brand presence that they don’t necessarily need the social media to enhance their brand but they still use it as an effective tool to communicate with their customers. Interestingly enough, most of Starbucks’ tweets start with an apology. While other companies like to sweep problems under the rug to look good, Starbucks goes out of their way to encourage customers to tweet their problems so they can solve them.

A very mature approach.

They even have their own mini social network if you will, called My Starbucks Idea. This is a stroke of pure genius. It allows anyone to post ideas they would like to see incorporated into the company and then everyone can vote on them. Starbucks then follows up on the ideas with their blog to keeping people informed about what they’re doing with it. This not only gives the chain priceless ideas and feedback, but it also fosters a culture of customers feeling appreciated.

A huge win/win!

Starbucks is the benchmark for how everyone should be using social media.


While Starbucks is the king in the food world, Uniqlo is making big strides in the clothing industry. For each country they have a presence in, they have dedicated unique social media accounts for each. They want to ensure that each territory’s profile is a tailored, accurate reflection of the needs and issues that come up. In the US for example, they have 528,000 Google +1s, while in the UK their numbers pale in comparison with only 270. In China they have a strong presence on Renren because it is so incredibly popular. They keep their content very local and highly relevant and their levels of engagement vary drastically from country to country too, which is to be expected.

The Challenges Ahead

Like any new space, technology or undertaking, there are bound to be some major hurdles and perhaps even disastrous mistakes ahead – just like we’ve seen with so many big brands in the last year.

So the questions that need to be addressed are: how do you plan to meet the varied needs of people speaking different languages and spread across multiple time zones? How do you align your social media marketing strategies as per the needs and priorities of different markets worldwide?

This is something many brand managers and social media marketers are thinking about right now. So any brave entrepreneur out there that wants to tackle the space with a smart solution, now is your time to dive right in. I’ll applaud you and most probably be one of your first customers.

Key Points to Keep in Mind when Handling Social Media on a Global Scale:

1. One account vs. Multiple Accounts – Should you have one social media account to cater to your global audience or should you create different accounts based on the country you’re present in? Should these accounts be handled centrally or should you appoint native account managers for each region? Native account managers have more of an inkling of what would and wouldn’t work in their geography. Organizations thus need to create a flexible framework that’s practical and mentions clearly who needs to do what and when.

2. Being Careful With Translations – There have been quite a few marketing blunders committed by companies when promoting their products. Pepsi, KFC, Coca Cola in China, Parker Pens in Mexico… the list is endless. You do not want to depend on literal translations or translations that have not been proofread by a native of that language.

When Pepsi started marketing its products in China a few years back, they translated their slogan, “Pepsi Brings You Back to Life” pretty literally. The slogan in Chinese really meant, “Pepsi Brings Your Ancestors Back from the Grave.”

KFC experienced some real problems when its phrase “Finger Lickin Good” came out in Chinese as “Eat your fingers off”

Parker Pens tag line – “It won’t leak in your pocket and embarrass you” when translated in Mexico came out to be – “It won’t leak in your pocket and make you pregnant”.

Important Tip for Marketers – Be aware of the nuances and differences in each culture. A small mistake can turn out to be a huge blunder and embarrassment for the company worldwide. Avoid relying too much on Google Translate to create local language content.

3. Fragment your Markets – Treat each market individually; don’t assume reactions and responses will be the same to a common campaign you may decide to run. A campaign that’s successful in UK may not succeed in Spain, Portugal, France or Belgium. Understand the traits and act accordingly.

For example – If your target is Singapore you need to take care of the fact that Singapore audiences are made up of people from India, China, Malaysia etc. Hence keep a check on different races, religions and beliefs. You don’t want to put up any content that’s offensive in nature to any of those communities.

4. Dealing with a Crisis – Make clear guidelines on what action to take in times of a crisis. Define issues that can be handled by the social media team or if it has to be escalated to the top management. Ensure you have a Plan B ready always.

5. Connect With Your Audience – Make your audience a part of your conversation. Ask them for suggestions, creative ideas, tips and tricks on how you can make your offerings better. While this would apply to even a local social media campaign you run, it’s even more important to do when operating things on a global scale because it’s very easy to get lost and carried away with your own assumptions of what your audience is looking at without really connecting with them and finding out directly.

6. You will make mistakes, learn and adapt – It’s difficult to handle the intricacies of international social media campaigns without making a blunder or two. Accept that it might just happen and be ready on to quickly recover/adapt.

While it’s still a big mystery and very little is known about international social media marketing, there’s an exciting future ahead for sure. But either way the same rules apply with complete transparency and honesty being the name of the game. When in doubt or if someone makes a mistake, just politely own up, say sorry and move on. It works just as well in any language.

Art In The Neolithic Era Innovations Characteristics Examples

The Neolithic Era – Introduction

These innovations also had a significant impact on the art of the time, leading to the creation of new forms of artistic expression and the development of unique characteristics in Neolithic art. Examples of this art can be found in Venus figurines, cave paintings, rock carvings, pottery, and megalithic structures like Stonehenge.

Megalithic Structure of Stonehenge

Innovations and Influence on Art

The development of agriculture and the domestication of animals led to the creation of permanent settlements, allowing for the development of more complex societies.

Pottery allowed for the creation of a wide range of objects, from simple utility vessels to highly decorated figurines.

Metal tools and weapons made the production of art more precise and efficient. Metalworking also allowed for the creation of new forms of art such as jewelry, belt buckles and other decorative items.

The creation of permanent settlements and the development of agriculture also led to the growth of trade, which allowed for the exchange of ideas and artistic styles between different cultures. This led to a greater diversity of art forms and styles.

Human Settlements and Sedentary Life

The Neolithic Era saw the development of permanent settlements, as opposed to the nomadic lifestyle of the previous era. This change allowed for the growth of more complex societies and the development of new forms of social organisation.

Permanent settlements led to the growth of larger communities, which required new forms of governance, and social hierarchy.

This led to the development of specialised tasks and roles within society, such as farmers, artisans, and leaders. Specialisation allowed for the development of new technologies, skills and knowledge.

With the development of permanent settlements, people started to build houses, temples and other structures, which provided a new canvas for artistic expression. This led to the development of architecture as an art form, and the creation of monumental structures such as megaliths and tombs.

Farming and Food Storage

The Neolithic Era saw the development of agriculture, which allowed for the cultivation of crops and the domestication of animals. This development allowed for a more reliable food supply, and allowed for the growth of larger and more complex societies.

With the development of agriculture, people started to store food for future use, this led to the creation of granaries, and the use of pottery to store food and liquids.

This allowed for the growth of larger communities, as people no longer had to rely on hunting and gathering for their food.

Agriculture also led to the development of new tools and techniques for cultivating crops, such as irrigation systems and plows.

Characteristics of Neolithic Art

Neolithic art is characterised by the use of naturalistic forms, depicting everyday life and nature. This can be seen in the many figurines and sculptures that depict human and animal forms in a realistic manner.

The use of symbols and abstract shapes is also common in Neolithic art, often used to convey spiritual or religious beliefs. This can be seen in the use of geometric shapes and patterns in many artifacts, such as pottery and rock carvings.

The use of realistic forms, symbols and patterns in Neolithic art suggests that it was created to serve a religious or ceremonial function.

Some of the common motifs found in Neolithic art include animals, plants, and human figures, which depict the natural environment and everyday life. These motifs are repeated in many artifacts, indicating a strong tradition and cultural continuity.

Many Neolithic artworks also have a functional aspect, such as pottery, tools and weapons, which were used in daily life and had a symbolic meaning.


The Venus figurines, small statuettes of women that have been found in many Neolithic sites in Europe and Asia. These figurines have been interpreted as symbols of fertility and motherhood.

The cave paintings in Lascaux and Altamira, which are some of the earliest examples of figurative art. These paintings depict animals, human figures and abstract shapes.

The rock carvings in Valcamonica, which are some of the most extensive examples of rock art from the Neolithic era. These carvings depict animals, human figures.

The pottery found in Catalhoyuk, which is some of the most impressive examples of Neolithic pottery. These vessels were decorated with geometric shapes, animals and human figures.

The megalithic structures such as Stonehenge and Newgrange, which are some of the most impressive examples of Neolithic architecture.

Cave paintings in Lascaux

Conclusion FAQs

Q1. What is the Neolithic Era?

Q2. What are the characteristics of Neolithic art?

Ans. Neolithic art is characterised by the use of naturalistic forms, depicting everyday life and nature, and the use of symbols and abstract shapes to convey spiritual or religious beliefs.

Q3. What are some examples of Neolithic art?

Ans. Some examples of Neolithic art include the Venus figurines, the cave paintings in Lascaux and Altamira, the rock carvings in Valcamonica, the pottery found in Catalhoyuk, and the megalithic structures such as Stonehenge and Newgrange.

How Chromie Squiggles Pioneered Generative Nft Art

Surprisingly, the genesis of Chromie Squiggles, Art Blocks’ most notable NFT collection — and arguably, the Art Blocks NFT marketplace itself — can be traced back to Coachella. When Art Blocks Founder Erick Calderon, better known as Snowfro, caught Amon Tobin’s set at Coachella 2012, he immediately fell in love with the art on display that night.

So how did Snowfro go from an awestruck fan at the Coachella festival grounds to an author of one of the most important generative art collections that NFT space has seen thus far?

A squiggle and a keystroke

After discovering CryptoPunks in 2023 (back when it was just $35 per mint in gas fees), he realized that NFTs held the key to unlocking the full potential of generative art in a modern, democratized context. “When I claimed some CryptoPunks on that day, I realized that there was this moment where you have the ability, maybe for the first time in history, to prove ownership of something digital. And it got me really excited,” Snofro said in a video interview with nft now. “And all of a sudden, all of my previous history and creative coding and immersive art installations came together with this idea that you could own something digital. I just kind of had this moment where I was like, “Yeah, I think the blockchain would be a wonderful way for generative art to be distributed.””

Blending his desire to create a truly blockchain-native experience with his love for generative art, he started work on what eventually became Art Blocks — a mainstay today in hosting cutting-edge generative NFT art. Fittingly, funding this venture entailed selling 34 of the CryptoPunks he’d originally minted following Larva Labs’ launch.

However, Snowfro had another hurdle to overcome following the launch of Art Blocks. He needed a project to demonstrate its truly unique user experience. Unlike most NFT marketplaces, pieces sold on Art Blocks don’t technically exist until they’re purchased and minted. What collectors receive upon purchasing a piece on any collection hosted on Art Blocks is an unfiltered output corresponding to the generative script originally provided by the collection’s artist. That means pieces aren’t “pieces” per se, but the results of a script. Collection sizes are limited by the number of times a script is set to produce an output, and the rarity of each “piece” within can only truly be uncovered once minting has concluded.

Unpacking the Chromie Squiggle NFTs

That’s how the Chromie Squiggles NFT collection came into being, which as of writing, is one of only two generative art collections created by Snowfro in existence. After all, who could better demonstrate Art Blocks’ capabilities than its founder himself? Ahead of Chromie Squiggles’ launch, Snowfro prepared the script for this collection himself, offering collectors 9,000 chances to claim an output from his script at launch. Initially, the collection was simply meant to serve as a proof of concept for the unique way in which Art Blocks approached generative art. But, down the line, the scope of Chromie Squiggles grew into something much more.

“It has completely disrupted my life,” Snowfro said. “It’s really interesting to see how people have embraced this as a symbol that represents generative art.” Despite how readily the NFT space’s generative art community embraced this unassuming collection of squiggles, Snowfro hopes generative artists looking to have their voices heard in the space won’t feel boxed into believing that Chromie Squiggles represents them entirely. An empathetic and fitting one, given the more intangible aspects of Chromie Squiggles’ legacy. “But it is nice that within the space this is like the sign of empathy. [It’s] a sign of compassion [and] general inclusivity within the space. I think the space yearns [for] a little bit of humanity, as well. So the way that people have embraced the Chromie Squiggles has been completely shocking to me. I’m really proud, and really excited to see where it goes from here.”

But if you want to mint a fresh new Chromie Squiggle, your only option is to go straight to its source. As of writing, there are only 756 Chromie Squiggle NFTs left to be minted, with all keys for mints currently in possession of Snowfro to “give out as he pleases,” according to the Chromie Squiggles website.

Thankfully, the Chromie Squiggles website also notes a healthy secondary market for these NFTs. They won’t come cheap, though. Although not every Squiggle will sell for anywhere close to the $2.44 million price tag one buyer bought Chromie Squiggle #3984 for, floor prices for the collection are north of 13.5 ETH as of writing (keep in mind, this doesn’t account for Chromie Squiggles’ rarity). At the highest end of the Chromie Squiggle value spectrum are the twenty “perfect spectrum Squiggles” that display exactly 256 hues. Despite the collection’s deceptively simple appearance, Snowfro’s code has enabled a litany of possibilities for would-be minters upon minting a Chromie Squiggle.

While even its website admits that Chromie Squiggles can’t always match the conventional (museum-based) artistic experience, this collection nevertheless spearheaded the development and recognition of one of the most important scenes in NFT art today. Through its DAO, users can opt-in to the Chromie Squiggles community via a fractional purchase of a Chromie Squiggle, joining the ranks of a community centered on guiding the generative artists of tomorrow to continue developing this growing subset of NFT art.

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