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As an eCommerce business, your website is much like a physical store. Its appearance needs to entice customers just like a good shop window, then its layout should be logical to help them find their way around. Your website content needs to be helpful, much like in-store customer service staff, while the checkout process ought to be smooth to avoid building frustration.
Below, read five reasons why good web design is crucial for a successful e-commerce business, along with actionable tips to help improve yours.
First ImpressionsIn fact, studies have shown it takes people 50 milliseconds to judge a website’s visual appeal. However people are finding your site, and high bounce rates suggest that they’re not satisfied with the results.
If that’s the case, keep things clear and simple and take steer from how your best competitors are doing things.
Brand ImageWeb design is also critical for how people perceive your brand. Aesthetic elements such as layout, typography, color scheme, and imagery all contribute to the feelings and connotations you create. How does that translate to your proposition and audience?
User Experience
Web design is just as much about functionality as it is about aesthetics. In essence, that means making it easy for customers to get from A to B and perform the actions they want to with minimal friction. Factors such as navigation, calls-to-action, responsiveness, and loading times all play a part in convincing customers to part with their cash.
Whether you’re building from scratch or re-platforming, user experience isn’t a consideration you should take lightly. Working with external web design experts can provide an objective view if you’re struggling to see the wood for the trees.
Mobile UsersWhile desktop order values can be higher, smartphones accounted for 72% of retail site visits in the UK in the second quarter of this year. These numbers make it crucial to have a mobile-friendly e-commerce website in 2023 and beyond.
Conversions
Crucially, your web design shouldn’t be a set-and-forget task that’s kept internal. It’s important to test your design on different people, from friends to existing customers and strangers, to see how they respond.
Their suggestions could help boost your conversion rates, so testing is just as much in your interest as it is in the customers. Even small changes like headline text and button color can make a big difference.
Is poor web design holding your e-commerce business back? Address the topics above to build trust and ultimately benefit your bottom line.
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Interaction Design Specialist For Web Developers
The overall goal of this Interaction Design Specialist for Web Developers course is to help you design better products, services, processes, strategies, spaces, architecture, and experiences. Design Thinking helps you develop practical and innovative solutions for your problems.
The Interaction Design and wireframing approach has rapidly been adopted by some of the world’s leading brands, such as Apple, Google, Samsung, and GE and the approach is being taught at leading universities around the world, including Stanford and Harvard.
Interaction Design is a human-focused, prototype-driven process for innovation. In this course you will develop a solid understanding of the fundamental concepts of Interaction Design along with wireframing techniques and you will learn how to implement your new found knowledge in your professional work life.
The Benefits you will learn:
The fundamental concepts of Interaction Design and wireframing
Learn wireframing techniques and principles
Learn the difference between interaction design vs interactive design
Why you should use Design Thinking and why it is more effective than traditional business methods when the goal is innovation and great design in a business environment.
Practical Interaction Design methods and tools such as Wire Frame that will empower you to apply Interaction Design at work.
Ethnographic and analysis methods, which differ from classical market research, such as focus groups and surveys.
By working through a complete innovation project.
How to initiate a new working culture based on a user-centric approach, empathy, and playful testing. A great deal of design still takes a top-down approach; specified, or determined in ways that do not involve iterative engagement with clients, customers, or end-users.
Early and fast prototyping as well as testing methods that will help you reduce risks and accelerate organizational learning. This is especially important if you are responsible for the introduction of new products and services.
Recommended Background
Interaction Design is an approach that can be applied by anyone who is interested in improving – or inventing – a given product, service, experience, or strategy.
However, this beginner course is specifically designed for Web developers and programmers in mind. Anyone who uses Wireframing, Axure RP, Balsamiq, wireframes, HTML5, CSS, Bootstrap 4 framework, Java, PHP, JavaScript, Nodejs, and other programming languages to create Web Sites – then this course is for you
You can also take this course if you are:
UX designers, web designers, Industrial designers, service designers, exhibit designers, visual communication designers, and architects.
Engineers.
Marketing professionals.
Executives and senior business leaders.
Decision makers in R&D of products, services, systems, and experiences.
Goals
The Interaction Design Specialist for Web Developers course is a program that aims to teach web developers the fundamentals of interaction design. The course is designed to help web developers create more engaging and user-friendly websites and applications.
The course covers a range of topics related to interaction design, including user research, prototyping, usability testing, and user interface (UI) design. Participants will learn how to use tools such as Adobe XD and Figma to create wireframes and prototypes, and they will also learn how to conduct user research and usability testing to improve the user experience (UX) of their websites and applications.
Prerequisites
You need to be tech savvy
You need a stable internet connection
You should have created Web Site in WordPress or from scratch, and have basic understanding of Web Site design, HTML, and CSS
Top 10 Web Design Trends For 2023
The one goal for websites is to standout. In order to deliver information to users, their attention needs to be gained. Research suggests that positive or negative judgment can be passed on a website in as little as 50 milliseconds. So your design and user experience better be damn good.
Connecting with the 2023 consumer can be difficult, however, with some good planning and better design, you can position your website to win over the most critical web surfers.
1. Vibrant Colors Are EverywhereThis year is definitely marked by the color pallet that is starting to cover all the hip dot coms. Jump around on the internet and you’ll notice lots of bright pastels. This shift to vibrant color schemes is being adopted from new start-ups to large multi-million dollar companies.
What better way to make a statement with a website visitor than shocking them with some periwinkle.
2. Videos Are Basically MandatoryThe incorporation of video into website design isn’t unique to 2023. The progression of video for all marketing mediums has quickly risen over the past five years. That being said, instead of a static image on your homepage, a background video with text overlay has become a popular choice.
However, don’t be fooled — video is becoming more engaging. From POV to 3D capabilities, web page video has cranked the amp to 11 this year.
3. Transitions Are Making Scrolling Cool AgainNothing is more boring than vertically scrolling up and down a page. What an underwhelming user experience. Thankfully, 2023 is changing up this narrative. With page transitions that add interactive elements, content progression is becoming less one dimensional.
From directional flying text to graphics animations, transitions are enabling content to be supplemented with this forward-thinking design method.
4. Micro-Interactions Are Hidden GemsFrom CTA buttons to meaningful information that needs special attention, designers are adding in fun animations that highlight certain content. However, overusing micro-interactions can ruin an otherwise cool user experience.
5. Glitch Art Can Be A HomerunNothing more aggravating than a glitching screen, right? Think again. This year has seen glitch art rise through the ranks of design, as tons of home pages are now implementing this retro-style trend.
With doubled exposed text, looping glitch styled video, to warped animations — glitch art definitely catches the attention of most website visitors.
6. Great Design Is Sometimes SimpleThere is that famous quote by Antonie de Saint-Exupéry, “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” This statement is definitely in the drinking water for designers, as minimalism has been a common trend seen throughout the year.
Curated images, targeted text, straightforward layout. As much as out of the box design has taken place this year, the other side of the spectrum has been well represented.
7. Serif Typeface Has Become PopularSans serif has long dominated in the online typeface game, however, in 2023 that standard is being rewritten. The decorative typeface is adding an extra touch to web design that viewers seem to support.
8. Two Halves Make A WholeSplit-screen design is filling up web pages. The cross-cut design trend is great for mobile users, and that needs to be the focal point for web designers. Splitting pages in half, whether with images, illustrations, video, text, or so on, creates a dynamic viewing experience.
Needing to create an enjoyable and unique viewing experience, split-screen design delivers just that.
9. Odd Shapes?Yes. Both organic and geometric shapes are a go-to trend in 2023. These odd shapes are allowing designers to create eye-catching interest throughout a website. Add in a little white space, and a few big yellow hexagons have never been so aesthetically pleasing.
10. Thumbs Must Love A Website DesignAs hinted at, mobile is quickly becoming the biggest driver of internet traffic in 2023. As the majority of searches are being powered from a smartphone, websites can’t just cater to mobile, they need to be built for mobile.
This translates to how thumbs navigate on a cell phone. Designers are noticeably integrating elements that make the web experience easier for the thumb… what a weird sentence.
Need A New Website?At Venta Marketing, we are helping businesses meet their goals head-on. As leaders in the digital marketing industry, we know what great web design looks and feels like. Contact us today to inquire about our web services!
How Benefits Of Ecommerce Software, Spikeup Your Online Business
Developing an eCommerce website for the business is like throwing your dice in a fierce online industry. But this does not end the tussle here!
Entrepreneurs need to be street smart for developing an impeccable website to woo users. This is where– the role of eCommerce software becomes critical.
Here we’ll look at the benefits of availing of top custom eCommerce development services.
“India’s e-commerce industry witnessed an order volume growth of 31 % for the third quarter of the year in September, as compared to the same period last year, said a report on Wednesday.
What is eCommerce Software?A tool drives all online store processes and functions. It helps owns inventory, add or remove products, process payments, fulfill taxes, and all. It allows running a retail site and online management of things.
Types of eCommerce SoftwareLet’s classify eCommerce software into two categories as per their deployment:
On-PremiseIn-built software or installation was done on a local server and managed on-site by a team to address manual updates, troubleshoot, and fix issues. It gives more significant hands-on management in comparison to hosted solutions.
This is locally installed on the server or computer and managed on-site by a team to handle manual updates, fix problems, and general troubleshooting.
Early on, online sellers initially went with on-premise solutions because they allow hands-on management to commonly used hosted solutions.
Software as a ServiceFor that reason, eCommerce development is phenomenal in many ways.
Hosted eCommerce software gives extensive benefits: customization and flexibility, exclusive to on-premise, and renders the right solution for online retailers.
These SaaS products are quickly launched that too, at affordable packages.
Top eCommerce Apps
Amazon
Walmart
Lenskart
Nike
Nykaa
Wish
What are the Key Features of eCommerce Software?The eCommerce software solution is designed with an extensive range of features and functions to streamline and facilitate online shopping.
Here are the standard features of eCommerce software: AutomationIt helps in the checkout process, including accurate computation of pricing taxes, shipping rates, and cost handling— giving customers an immediate idea about prices, items, and purchases.
Website builderIf you don’t have an existing website, eCommerce software allows establishing a business-friendly website in no time.
Isn’t it captivating?
It provides design templates to quickly create a business-friendly website and storefront based on your preferences without hiring commercial designers.
Central database. Managing data is criticalThe centralized location allows you to access and retrieve product information, customer data, accounting transactions, product listings, browsing histories, payment, and shopping status.
Analytics and reporting Search functionCustomized search functions make it simple for shoppers to find the items or products they’re looking for.
E-commerce platforms give you the leverage of listing, categorizing, and updating new products together with descriptions, pictures, and feature lists.
IntegrationThese eCommerce development solutions integrate various business app and third-party platforms and services to handle multiple tasks- accounting, email marketing, order fulfillment, and payment processing- with a single system.
Marketing toolsSpike in eCommerce software is critical to enhancing the website’s marketing, promotion, and branding. It gives you a wide range of tools to develop targeted campaigns, SEO optimization
Quickly start your online businessA wide range of e-Commerce software provides online store builders with pre-built templates and an assortment of themes to build stores quickly.
Also read: How to Start An E-commerce Business From Scratch in 2023
Your store is always openThe striking difference it makes to keep the online store open 24*7 unlike business hours by physical location or the working schedule of the staff.
When things are automated, you no longer need to monitor online stores through the dashboard.
You can sell to anyone, anywhereConcerning the above, leverage you to sell anytime; you can sell to everyone from any location in the world. It will enable you to —land feet in the global market for products, notwithstanding time, geography, and boundaries.
Using internet connectivity, you can sell to anyone, wherever they are.
You save time, money, and resourcesIf you want to calculate expenses, they can have a fair impression obliged to running a brick-and-mortar store in a good location, employ sales staff and pay utilities.
They can also have an affordable eCommerce platform while taking care of an online store, expense reduction, and maximizing profits.
You can sell as many productsThe good thing about an online store as it has no physical space to constrict no. of products you carry, display, and sell. Since there is a developed online catalog culture, e-Commerce development is essential in modern times especially post COVID-19 phase.
Selling online things is quite prevalent as it ensures more selling, offering products in catalog web pages easily searched and viewed by customers. In shorter selling cycles, it renders ‘maximum returns at minimum investment’.
For better insight read further:
Easy online payment and shippingE-commerce software and shopping cart platforms facilitate online payments, either as a built-in feature or integrated with a payment gateway service, enabling safe and secure online transactions.
The software is connected seamlessly with 3PL or order fulfillment service providers to help customers choose preferred delivery and shipping options.
Built-in marketing toolsMany eCommerce software is loaded with powerful marketing tools and SEO features to help seize higher rankings in the search engines and attract potential customers.
Built-in analytics and statistical tools provide you real-time analytical data, open avenues to target marketing campaigns, offers, and deals, as well as make improvements to product mix or promotion.
This way, one could be highly successful in online business. In layman terms, online trade e-commerce development means providing an online shopping experience— from easy product selection, order, and checkout— to convenient online payment, shipping, and delivery—designed through automation and making it possible for customers– to buy at your store to get ideal products.
Ending line:If eCommerce created a revelation in the online shopping world, then eCommerce Software proved to be the catalyst to run the online business smoothly on the enterprise level.
These features mentioned above & benefits will go a long way ahead in implementing eCommerce development and optimize the potential for online business.
Ved RajContent Strategist Planner at ValueCoders – Retail & eCommerce Software Development Company. I’m a tech lover and loves to share my thoughts on tech innovation with readers around the world.
Ga4 For Ecommerce Sites: A Step
The end of Universal Analytics is major news for all marketers relying on Google Analytics to analyze traffic, behavior, attribution, and more on a regular basis.
Especially for ecommerce.
You see, GA4 is not your typical software upgrade.
It’s a completely different platform, and setting up GA4 on ecommerce sites is not as easy as flipping a toggle switch anymore.
The following is a comprehensive guide on how to set up GA4 for ecommerce.
1. Basic GA4 ConfigurationUnderstandably, the shift to GA4 is stressful.
And it doesn’t help that the implementation steps are far different from what we were used to with Universal Analytics.
The good news is that GA4 is packed with features that were previously unavailable.
To get started, you will need to add GA4, create a purchase data layer, and create a product view data layer.
Beginners should start with our article Get to Know Google Analytics 4, to learn how to set up a GA4 account and data property.
If you’ve already configured Google Tag Manager for GA4, go ahead and jump to step 2, where we get into creating data layers for ecommerce.
After you’ve created the GA4 property, you’ll need to create tags to send data from your website to your Google Analytics account.
There are two methods for configuring GA4 on your shop site: Global Site Tag (gtag.js) or Google Tag Manager (GTM).
If you’re using the Global Site Tag method, you will need to communicate with your developer. Here is a link to Google Analytics guide for developers to help them get started.
Or, you can use Google Tag Manager (GTM).
Read SEJ’s Google Tag Manager GA4 guide for a complete step-by-step covering setup, installation, and the basic GA4 configuration tag.
Once GA4 is configured, you will notice that the GTM container alone is not enough for ecommerce shops.
To get our ecommerce reports working, we need to add two additional pieces of code, called a data layer, to pass purchase and product view details to Google Analytics.
Let’s start with the purchase data layer. This is the code that is responsible for conversions and sales revenue.
Note: This article uses Shopify as the ecommerce example. You will need the ability to edit your theme and checkout liquid file.
2. Purchase Data LayerWhen a customer completes an order, the purchase data layer will pass variables to Google Tag Manager.
Variables are the data points we want to track, such as revenue, tax, and shipping information.
There are four steps to setting up a purchase data layer:
Adding the code to the checkout page.
Creating a custom event.
Creating a data layer variable.
Creating a new tag in GTM.
Create Purchase Data Layer CodeYour exact data layer code may vary depending on your data collection strategy, and I encourage you to speak with your developer.
Here is an example of a purchase data layer for Shopify originally created by Analyzify and edited by Adam Gorecki.
{% if first_time_accessed %} window.dataLayer.push({ 'page_type': 'purchase', 'event': 'SEJ_purchase', 'currency': '{{ shop.currency }}', 'payment_type': '{{ order.transactions[0].gateway }}', 'items': [ {% for line_item in line_items %} { 'item_name': '{{ line_item.product.title }}', 'item_variant': '{{ line_item.variant.title }}', 'quantity': {{ line_item.quantity }} }, {% endfor %} ] }); {% endif %}Note: Adjust the custom event parameter “event: SEJ_purchase” by replacing SEJ with the account name you’re working on or use a universal option like “event: checkoutComplete.”
Add Purchase Data Layer To Checkout PageCopy and paste the purchase data layer into the checkout page of your Shopify store.
Scroll down to the Order status page section. Paste the code you copied in Additional scripts right below your GTM container snippet.
If you do not see a GTM container snippet, read SEJ’s Google Tag Manager GA4 guide.
Create Custom Purchase Event Trigger In GTMYour purchase data layer is ready for Google Tag Manager.
Before you go, copy the custom event from your data layer code.
Using the example above we will copy SEJ_purchase.
Time to head over to Google Tag Manager. Open the GTM account and workspace for the company you’re working on.
Name the new trigger something that will make sense internally.
For example, Custom Purchase Event.
Paste the event name you copied previously.
It is important that the event name matches the data layer code exactly. Best practice is to copy/paste.
It is a good idea to test at this stage before building out your whole GTM just to ensure that the data layer is working as expected.
Enter your site’s URL and wait for the screen to say “Connected!”
Complete a test purchase and watch in Tag Assistant for the new event trigger.
This means that our purchase data layer is successfully sending information to Google Tag Manager. Hooray!
Create Data Layer VariablesHere you will see built-in variables and any variables you have defined previously, like your Universal Analytics ID tracking.
The naming of your variable is for internal use, but it helps when other people are working within the Google Tag Manager to use something informative like “dlv-totalValue.”
The Data Layer Variable name value must match what is in your data layer exactly. Otherwise, it will not work. It’s best to copy and paste.
For example, totalValue.
You will need to repeat this process for all seven variables:
dlv-currency/currency.
dlv-items/items.
dlv-payment_type/payment_type.
dlv-shipping/shipping.
dlv-tax/tax.
dlv-totalValue/totalValue.
dlv-transaction_id/transaction_id.
At the end of this step, your GTM variable settings should look like the screenshot below.
Send Conversions To GA4Now, you need to send this purchase information to your Google Analytics account so your marketing team can start digging into reports.
Choose the tag type, Google Analytics GA4 Event.
Configuration tag will be your GA4 – Global Tag, which we created earlier.
If you do not see a GA4 Global Tag, read SEJ’s Google Tag Manager GA4 guide.
The Event Name will be “purchase.”
With GA4 you also need to add event parameters.
This is a link to the full documentation of available GA4 event parameters.
The parameter name you will copy and paste from GA4 documentation.
For example, “transaction_id.”
The value will be the data layer variable we created in step 4.
For example, “dlv-transaction_id.”
Here is an example of what your final event parameters screen may look like.
Trigger will be the custom purchase event previously created. If you do not see a custom purchase event, revisit step 3 above.
Submit to publish your container.
Now, you will want information about which products were viewed before purchasing in your reports. Let’s keep going.
3. Product View Data LayerTo get product-level detail in Google Tag Manager, we will need to add a second data layer. The product view data layer will be added to the Shopify theme.liquid file.
The same five steps are involved.
We will be adding a data layer code, creating a custom event, creating data layer variables, and creating a new trigger in GTM.
You’ve totally got this!
Create A Product Data LayerYour exact product data layer code may vary, and I encourage you to speak with your developer.
Here is an example of a Shopify product data layer.
window.appStart = function(){ {% assign template_name = chúng tôi %} window.productPageHandle = function(){ var productId = “{{ chúng tôi }}”; window.dataLayer.push({ event: ‘SEJ_productDetail’, productName: productName, productId: productId, productPrice: productPrice, productBrand: productBrand, productCategory: productCollection, }); }; {% case template_name %} {% when ‘product’ %} productPageHandle() {% endcase %} } appStart();
Add Product Data Layer To Theme FilesTo send product information to GA4, you must edit your theme files.
Changes to your theme file are relatively risk-free because Shopify automatically saves change history.
But, if you’re feeling unsure, you can absolutely work within a copy of the live theme.
In the left-hand menu, scroll up to find the theme.liquid file. It is located under the “Layout” section.
Open the theme.liquid file and search for “/head”.
Paste the following code just above “/head”: {% render ‘GTM-product-datalayer.liquid’ %} and save your work.
Now it’s time to test if the product data layer is passing information about our product views to Google Tag Manager as expected.
Follow the onscreen prompts and then complete a test purchase.
If the product detail data layer is working, you will see the custom event SEJ_productDetail in the left-hand navigation.
Create Product Detail View TriggerYour Shopify product view data layer is ready for Google Tag Manager.
From the trigger options, choose “Custom Event” and name the new trigger, “ProductDetailView.”
Now add “SEJ_productDetail” in the custom event name field. This name matches your data layer event name. Remember to save.
GTM VariablesJust as we did before, it is time to add variables from our data layer. This time it will be to pass the product detail information like product name, brand, and category.
When adding your GTM variables, it is extremely important that the text matches your data layer exactly and that you keep naming consistent.
For example, we will create a variable for the product name. Enter the variable name “dlv-productName.”
Choose the variable type, “Data Layer variable.”
Copy and paste the exact variable from your product data layer code and save.
The screenshot below is an example of the configuration for “dlv-productName.”
Repeat this process for every variable in your product view data layer. Our example in this article has five variables:
dlv-productID/productID.
dlv-productName/productName.
dlv-productBrand/productBrand.
dlv-productCategory/productCategory.
dlv-productPrice/productPrice.
At the end, your user-defined variables list will include both purchase and product variables and look similar to the screenshot below.
5. Create Product View Event TagStart a new tag and name it something like “GA4 – ProductView.”
Choose the tag type “Google Analytics GA4 Event.”
Configuration tag will be your GA4 – Global Tag, which we created earlier. If you do not see a GA4 Global Tag, read SEJ’s Google Tag Manager GA4 guide.
The Event Name will be “view_item.”
With GA4 you will also need to add event parameters. This is a link to full GA4 documentation of available event parameters.
This part is case-sensitive and needs to match GA4 documentation and the data layer variable exactly.
Repeat this process until you have added all of the five parameters and their corresponding variables:
item_id/productID.
item_name/productName.
item_brand/productBrand.
item_category/productCategory.
item_price/productPrice.
Choose the custom ProductDetailView trigger that we created in step # as the trigger.
The screenshot below is an example of what your final product view tag may look like.
GA4 Ecommerce DebuggingYou are in the final stretch! It is time to make sure everything is working as expected.
Open GTM preview and enter your site URL. Once the GTM preview tool is connected, view a few products, add-to-cart, and complete a purchase.
Watching in Google Tag Assistant for the product view event tag and purchase view event tag to fire.
For example, below is an example screenshot for product detail.
And here is an example for purchase.
This means your Shopify store is passing ecommerce product view information and transaction data to GTM. Hooray!
Next, we open GA4 Realtime reports and check that user events have recorded our product detail view and purchase event.
The final check is to confirm in GA4 Debugger that all of our event parameters and items array are working as intended.
It’s not super clear, but you will need to find your device in the dropdown menu for DEBUG DEVICE.
It should look similar to the screenshot below.
Congratulations!
This means that your Shopify store is passing purchase and product view data perfectly. Keep in mind that standard GA4 ecommerce reports may take 24 – 48 hours to fully populate.
Final ThoughtsTo use GA4 ecommerce reports, we added a Google Tag Manager container script to our online shop, s purchase data layer to our checkout page, and a product view data layer to our Shopify theme.liquid file.
Then we created a custom trigger, custom event, and data layer variables within Google Tag Manager.
Last we used GA4 tags to send information on revenue, tax, shipping, product name, brand, and category into our GA4 reports.
Don’t forget to test using GTM preview and GA4 debugger tools. Your standard reports may take 24 to 48 hours to populate.
GA4 is an evolving product, and I hope ecommerce tracking becomes easier as third-party platforms, like Shopify, make adjustments on their end.
More resources:
Featured Image: Paulo Bobita
The Importance Of Technical Seo For Lead Generation
Technical SEO involves practices to optimize the technical elements of a website to rank them in search engines. Site owners often ignore technical SEO. It may be because they don’t know how it helps in SEO or find it too hard to follow. In reality, Technical SEO is pretty impactful for SEO and Lead generation. In fact, without it, you don’t even have a chance to rank or generate a single lead.
Promotes Error-free Link BuildingLink building is the process of receiving links from other websites. It is a seal of confidence provided by other websites about your content. It tells Google that they trust your content.
When people use your content’s information, they will highlight the information or phrases with hyperlinks linking to your site. This link points from their site to your site is called link building.
This is why a weekly purge of backlinks is necessary. With technical SEO tools like Ahrefs, SEMrush, and Search Console, you can identify and block those links. Although removing them completely is recommended, it’s hard to find and reach the site owner, especially those running low-quality or malicious sites.
Search engines consider links as a measure to measure the credibility and relevance of your site. Acquiring links from highly authoritative sites can improve your site’s visibility. This will let more potential customers land on your page.
Usually, google assigns you a rank in a couple of keywords. If people landing from those keywords engages with your websites, google will start assigning more keywords to your site on the rank page. As your number grows, your visitors, including potential customers, will also increase.
It Makes Your Site Discoverable to Search Engines and UsersWhen you publish content or create a new page, search engines’ crawlers crawl your webpage. They do that to inspect it, check all the links on your site, and understand what your site is all about. After that, they index the site in the search engine. This is how your site appears in the SERP, and users discover it.
The role of technical SEO is to make your site crawlable and indexable. It fixes all the coding and linking errors hampering crawlers from entering your site.
It Improves Your Page Loading SpeedThe page loading speed of a site plays a significant role in search engine ranking. Although not directly but indirectly. As you know, google creates its ranking algorithm to improve users’ experience. Anything that can ruin a user experience is considered harmful to search results ranking.
Technical SEO Involves Steps that can Improve Your Site’s Page Loading SpeedThis involves steps like −
Implementing lazy loading
Using compressed images
Removing unnecessary Scripts
Using lightweight codes
It Improves Site StructureFinding your site (crawling and indexing) is not the only thing search engines do when they get to your site. They look for your site’s structure to understand its content. A good site structure can have a positive impact on your lead-generation efforts.
The structure of your site determines how users interact when they land on it. If your visitors like interacting with your site, they will likely make a purchase. At least they will subscribe to your newsletter. If they like your products, they may add them to their cart.
More engagement means more credibility and less bounce rate. This further tells search engines that your site content is up to the mark as users spend time making transactions. As a result, search engines will increase your site’s search ranking and drive more traffic and lead.
Technical SEO makes it easier for you to add an engaging, resource-friendly, and easy-to-follow structure. For example, lazy loading saves many resources and increases page loading speed.
In lazy loading, the images and other data-heavy elements load as per the users’ requirements. The images only load when you scroll down to a specific spot. This is also known as ‘infinite scroll.’ This picture is helpful when you have a large number of images on your page.
ConclusionFinally, by utilizing technical SEO, businesses can create a more efficient customer journey that can optimize all aspects of their marketing strategy from start to finish. Technical SEO should thus remain an integral part of any successful lead generation effort.
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