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Digital transformation has become a core component of enterprise success in the modern era The Role of CEO Appointing Suitable Experts for the Transformation

The CEO needs to become the company champion for digital transformation


Publicly displaying buy-in will not only encourage people working within the organization to get on board, but it will also show all external stakeholders that the CEO, and therefore the whole company, is truly committed to transforming the company to fit modern times. By giving full support to the journey, CEOs will embed themselves in the knowledge of how the business strategy will change and what tweaks or major modifications need to be made to the company business model. They will then be able to communicate clearly to employees and be able to answer questions. 

Putting up Funds

It will cost money and time to digitally transform any company – big or small – effectively, and teams will need to have access to funding and resources they normally do not. The role of the CEO here is to free up investment and allocate accordingly. When assigning roles and responsibilities to business leaders, the CEO will also need to talk about realistic financial models to prevent leaders from becoming detractors if they lose funding for their initiatives. Clear priorities should be set early in the digital transformation program by the CEO so that all business leaders and employees are aligned on what needs to happen first. The CEO will also need to free up people from different departments to leave their current jobs and dedicate all their time to the digital transformation program. This will probably entail removing top performers who are important to achieving short-term business objectives. The CEO will have to articulate why these people are better suited elsewhere to help the company accomplish long-term goals.

Troubleshooting the Challenges

Digital transformation programs essentially change management programs, and as such, come with the same obstacles – many people resist change, and others want to change things too quickly. The CEO will need to step in and make sure that the chosen transformation leadership team is regularly meeting with all members at every level of the company to openly discuss how the program is going and give employees the opportunity to raise any problems or complaints. It is important for the CEO to be seen to be a part of some of these discussions and to be a part of the team that helps to resolve these issues.

Establishing a Proper ERP

An enterprise resource planning (ERP) system, often regarded as something that just runs in the background, is a fantastic business management tool for a CEO to have a birds-eye view of what is going on in the company and to identify the gaps in the business where exponential value can be added. By implementing a

future-fit ERP solution,

organizations can easily incorporate new, emerging technologies such as machine learning, artificial intelligence (AI), and Digital Citizens, into their operations. This will not only make the digitalization process easier but also open the door to greater efficiencies and growth as well as expose opportunities to innovate. Using an ERP system means greater and more efficient controls. This ensures the CEO has accurate and real-time information and assists management to maintain a firm grip on operations.

C-suite and ERP Support for the Digital Strategy

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Huobi Plays A Vital Role In The Transformation Of Web2 To Web3

The “Metaverse” has become the topic for the year, and the focus of discussion even among those outside of the blockchain industry. However, it is not the metaverse per se that has been grabbing attention worldwide. Rather, it has been another concept that has drawn the eyeballs of the technology and venture capitalist spaces. 

Some industrial players believe that the arrival of this concept could completely change current economic and social operation models,  signaling a new era in the digital economy. Top venture capital firms such as Sequoia and A16Z have made heavy bets on its potential and have even claimed to have restructured internally in order to seize the opportunities emerging from this revolution; crypto-asset exchanges, technology, fintech, and consumer companies are investing in R & D resources into this up-and-coming technology concept. The hype is real, and constructive actions have already been taken toward building on this concept with an eye to the future. But what is it? 

It is, simply put, Web3, the third generation of the Internet. Not unlike its predecessors Web1 and Web2 during their infancy, Web3 is not without its controversies. What exactly constitutes Web3, how can this vision be realized, and what role can centralized exchanges play in the Web3 era?   

From Web1 to Web3: The Evolutionary Journey

When the World Wide Web was rolled out at the end of the 1980s, people entered the Web1 era, where portal websites were the sole provider of the content. Internet users could only read or watch what these websites provided and relied on them almost exclusively for information. Web1 is best known as a period where users had next to no say with regard to content contribution and creation — users mostly consumed whatever information was made available to them via the early portals and websites.

 At the beginning of the 21st century, when the concept of social media emerged and platforms such as Facebook appeared on the World Wide Web, the Internet users were able to create, upload and share their own content on the Internet, which added much depth and flavor to the Internet. The dawn of user-generated content (UGC) marked the beginning of the Web2 age, which is basically the Internet as we know it today — a period marked by users’ increased and active participation in all aspects of content development dramatically increased.

 Despite its vast improvement over Web1, Web2 is not without its drawbacks. Current Web2 social media platforms and websites, with their centralized modes of operation, have faced criticism over their absolute ownership of user-created content, often at the expense of the users themselves who generated the content. 

Enter the blockchain — the infrastructure from which decentralized systems are built upon. With the strong growth of blockchain technology in recent years,  it is believed that the next stage in the evolution of the Internet, Web3, is looming on the horizon. Web3 has been touted as an era of user empowerment, where content creators receive more rights and decision making opportunities with regard to the development of the Internet and the online communities they operate in.  

It’s early days yet, and although Web3’s full potential has yet to be realized, prospects look promising. The success enjoyed by blockchain-based projects serves as a testament to the enormous benefits the blockchain brings to various aspects of society, and bodes well for a future where decentralized systems feature prominently alongside centralized ones, paving the way for a more intelligent, autonomous and open iteration of the Internet.

Web2 to Web3 – The Huobi Vision

Huobi Global envisions a world where safe and reliable Internet of Value (IoV) services can be provided to millions of users across the globe.

“We listen to the demands of users, consider what others have not previously thought of, and innovate for the benefit of our users,” said Lily Zhang, CFO of Huobi Global, the world’s leading crypto asset exchange. 

A pioneer in the blockchain space, Huobi Global has evolved into a full-fledged platform since its launch in 2013, and is fully committed to providing value-add for its users. 

 “We already have numerous assets of high quality and Web3 contents which are readily apparent on our platform, but we will not stop there. We aim to become an integral part of people’s Web3 lifestyles, just like how social messaging apps such as WhatsApp, LINE and WeChat have become the Web2 way of life for people worldwide.” 

Huobi has also invested in Cube Chain, a new public chain that aspires to become the world’s leading Web3 blockchain. Huobi believes that Web3 is on the cusp of transforming the world, and that decentralized public chains such as Cube Chain will form its backbone.

 Huobi facilitates Web3 infrastructure

As the basic building block of the Web3 world, the blockchain industry is still emerging from infancy. Infrastructure projects tend to be long-term in nature, and challenges have been observed from three main aspects: 

Firstly,  demand for the application layer is growing too fast. For example, Ethereum is struggling to undertake the data and interaction demands of upper-layer applications, and sharding technology has not yet been fully realized; secondly, technical difficulties have been exhibited and have yet to be fully countered by technical teams; thirdly, external factors, such as regulation, financing difficulties, and more are faced by up-and-coming projects. 

Despite numerous challenges, there have been innovative technical achievements, such as zk, modular public chain and other expansion schemes that are promising to propel the blockchain to new heights. As one of the leading crypto asset exchanges in the industry, Huobi is committed to leading the development of the entire industry in technological innovation through various forms of support. Huobi has invested in OptimismPBC, zkSync and other high-quality Layer 2 programs, and is willing to take on the role of  an active partner in high-potential project teams in order to solve these pressing issues. 

The Web3 resident identity system

Decentralized Identifiers (DID) is the identification system for Web3 residents. DIDs can correspond with multiple identities and require more applications, including social networking, games, and more to support the accumulation of data on-chain. As of now, Huobi has made significant headway in DID building— nearly 700,000 Huobi users have obtained DIDs.  The year 2023 should see social networking and NFTs utilized as gateways to provide more Web3 application scenarios for DID users.

Entrance to the Web3 economy

As a Nine-year old crypto assets exchange, Huobi Global has listed more than 500 high-quality crypto assets hailing from a variety of Web3 segments, including NFT, DeFi, GameFi, and SocialFi. Innovative and industry-leading projects are Huobi’s  primary considerations for listing, and such assets hold the potential to play major roles in the upcoming Web3 economy.  Huobi is committed to  listing infrastructure and application tokens, such as some innovative new Layer1 blockchains, NFT tokens, social tokens, and more to enrich the future of the World Wide Web.

Among the numerous crypto assets available today, NFT, with its characteristics of digital scarcity, uniqueness and verifiability, provide confirmation of digital ownership for and play a pivotal role in entering the Web3 era. NFTs undertake the value transfer of real and virtual assets, enabling users to participate in both offline and online virtual events. Huobi is focused on building a cohesive NFT platform and community,  enabling more creative developers, artists and users to participate in and mutually enjoy the benefits offered by the industry. 

Easing the Web2 to Web3 migration

With its expertise and rich experience in the crypto industry since 2013, Huobi has made available several tools and services to smoothen the migration from Web2 to Web3. Huobi will also support Web2 companies’ migration to Web3 at the investment or incubation level with its strong financial and research know-how. Being a creator and contributor to the Web3 space, Huobi is committed to offering more opportunities to innovative and cutting-edge projects, enabling Web3 residents to not only keep up with the development of the industry, but also actively participate in this promising new era. 

The Web3 world is envisioned as one underscored by autonomy, with no central organization, and where content will be owned and controlled by users. Its arrival could completely break the monopoly of the current technology giants, rewrite the current operation of the digital economy, and trigger a fair share of upheaval and innovation.  Those who spearhead this revolution and seize this budding opportunity stand to enjoy what might just be the most lucrative dividends of this industrial change. We can only wait and see. 

About Huobi Global

The Role Of Artificial Intelligence In Network Evolution

Artificial Intelligence in network evolution makes things much better than what it was in the past.

Internet connectivity has been growing at around 2% between 2024 – 2023. But over the last 2 years, it has grown by 8% which is a drastic increase in connectivity. Change in professional and personal life demands since the last two years has led to a transition in the user’s expectations. From work from anywhere to e-healthcare and online education, the transition of everything from offline to online has led to growth in connectivity over the period. Adding to the listed gaming and entertainment have scaled up the expectations of the users by many folds. Customer Experience has taken a centre stage for all the Communication Service Providers. To meet these expectations, modern networks are becoming more complex. Experience Disruption has replaced Service Disruption today.  

What to expect?

The new experience paradigm is expected to bring about various changes. Measuring Experience, Troubleshooting these networks with End to End Insights would be a key factor. Machine Reasoning, Machine Learning are going to play a vital role in this Network Evolution. Networks are going to get smarter and adapt to the needs of the consumers. Artificial Intelligence is going to play a key role in the following areas Awareness – Measurement & Prediction of Experience Reasoning – Root cause Analysis in Networks Interactive – Natural Language Interaction Mature – Intelligence that would Evolve over time and correct decisions Autonomous – Self adjust to the needs of the consumes This is the new ARIMA of networks. Awareness – Powered by Artificial Intelligence, networks would be completely aware of the type & nature of Connected Devices and their current bandwidth requirements. By understanding the trends, Networks of WiFi connections for home as well as in offices should be able to measure and personalize the experience of each user that comes on board. For certain IoT devices latency could be critical, but for other devices bandwidth. AI will help the networks to become completely aware of these demands. As home and office networks always have many devices working in tandem, it is important that AI optimizes the networks to obtain a collective optimum smooth user experience. Interactive – Natural Language Engines have got the power to bring about a great evolution. NLP provides Networks a voice to interact with humans in a way like never before. We have been seeing products like Alexa which are bridging the gap of communication between IoT devices and humans using Voice Interface. Network Admin and Home Users can interact with the network in a similar way. Networks would be able to understand human indentions and adapt accordingly. Mature – AI allows the transfer of the intelligence possessed by the Network Experts to Routers, Switches, and other elementals which are part of the network. Working in tandem with each other and with customer Experience as feedback systems in place, Machine Learning models engage in continuous learning and constantly optimize to maximize the experience. Autonomous – Integrating artificial intelligence in networks gives a switch from traditional reactive methods to proactive methods. Automating the method of finding a problem, diagnosing it, and prescribing a solution, help in the reduction of human interventions. With this proactive approach, we can expect maximum uptime of the network as the solution to the problem is identified and accelerated. This eventually will help the IT department to focus on its core objectives.  

How AI in networks can make our lives better

Technology evolves over time; it makes things much better than what it was in the past. With these new changes and enhancements, new vulnerabilities arise as well. Nothing has been more frustrating than not being able to connect to the network or getting slow internet despite having connectivity. Other than this, the safety of our information uploaded could be prone to risk. Sudden loss of network in the mid of an urgent task makes a user feel as if the world took a halt. AI has left no industry untouched. The network industry is no exception to that. Following are a few transformations that have begun with artificial intelligence getting into networks.

Increased Network Uptimes

Predictive Maintenance

Rapid issue resolution

Anomaly Detection

Network Security

Since the pandemic, we saw a great shift across all the major industries to the digital space. This shift has increased the importance of the availability of a superior and consistent network across the globe. Technology is evolving at an extreme pace; more network transformations in the future will arise. Networks will also start evolving just like humans at a pace that we cannot imagine as the computing powers are growing rapidly. New technologies that are coming to play, can potentially make the networks and devices associated with them mimic human intelligence and reasoning.  


What Is The Role Of A Project Sponsor?

Key Responsibilities of a Project Sponsor

A project sponsor’s primary responsibilities include providing project support and resources, establishing the project’s overall goals and objectives, and ensuring that the project is completed on time and within budget.

According to a Project Management Institute study, having a project sponsor who is actively engaged increases the likelihood of project success by 43%. This means that the project sponsor is critical to the project’s success.

A project sponsor’s other responsibilities may include communicating with stakeholders, identifying and managing risks, and resolving any issues that arise during the project. Overall, the project sponsor is accountable for ensuring that the project is aligned with the organization’s strategic objectives and that the expected benefits are realized.

How a Project Sponsor Differs From a Project Manager?

The project sponsor is the person who initiates the project and provides the resources and funding to see it through to completion. They are in charge of establishing the project’s overall goals and objectives, as well as ensuring that they are consistent with the organization’s strategy and vision.

They are responsible for completing tasks on time, within budget, and to the required quality standards. They collaborate closely with the project sponsor and provide regular progress updates.

According to a PMI survey, the most important driver of project success is having an actively engaged project sponsor. Sponsored projects are 57% more likely to succeed than unsponsored projects. This highlights the significance of having a project sponsor who is actively involved in and committed to the project’s success.

Importance of a Project Sponsor in Project Success

A project sponsor is essential to the success of any project. They are accountable for the project’s outcomes and are responsible for providing guidance and support throughout the project’s lifecycle.

According to a Project Management Institute study, having an actively engaged executive sponsor is the most important driver of project success. According to the study, projects with engaged sponsors are more likely to meet their objectives, stay within budget, and finish on time.

The project sponsor is in charge of providing the project team with the necessary resources and removing any impediments to progress. They also act as a liaison between the project team and senior management, ensuring that the project is in line with the overall strategy and goals of the organization.

Qualities to Look for in a Project Sponsor

A project’s sponsor must first and foremost have a well-defined objective for the undertaking. They need to be able to convey these goals clearly and make sure that everyone on the team understands them.

A project sponsor’s leadership skills are another crucial quality to look for. A good sponsor can lead by example and keep the team focused on the project’s objectives while also making tough calls when necessary.

A project sponsor’s communication skills are crucial. They need to be receptive to input from team members and other interested parties, and they must be able to effectively communicate with everyone involved in the project.

A strong sense of accountability, the ability to maintain order and efficiently manage resources, and a willingness to take personal responsibility for the project’s outcome are also desirable traits in a project sponsor. A good project sponsor will also have extensive knowledge of the field and the needs of the project itself.

How to Effectively work with a Project Sponsor

Working effectively with a project sponsor is critical to completing a project successfully. A project sponsor is someone who supports the project and is responsible for its successful completion.

Here are some pointers on how to work effectively with a project sponsor −

Communication is key − Establish clear communication channels with the project sponsor. Update them on the project’s progress and any changes that occur on a regular basis. Maintain constant communication with the project sponsor about any issues that may arise.

Define roles and responsibilities − Clearly define the project sponsor’s and the project team’s roles and responsibilities. This will assist in avoiding confusion and ensuring that everyone is working towards the same goals.

Set realistic expectations − Ascertain that the project sponsor understands the scope of the project and what can be realistically accomplished within the given timeline and budget.

Be open to feedback − Pay attention to the feedback and suggestions of the project sponsor. They may have useful insights that can help the project.

Keep the project sponsor engaged − Involve the project sponsor as much as possible. This will keep them interested and invested in the project’s success.

Examples of Successful Project Sponsorship in Real-world Scenarios

There are numerous real-world examples of successful project sponsorship in which the sponsor played a pivotal role in the project’s ultimate success. One such instance is Dubai’s Burj Khalifa construction. The project’s sponsor, Sheikh Mohammed bin Rashid Al Maktoum, provided the financial and political backing it needed to be a success. As another example, consider how Apple Inc.’s development of the iPhone was able to revolutionize the smartphone industry because project sponsor Steve Jobs provided the team with the necessary leadership and vision. These are just a few scenarios in which project sponsors played an important role.

The Impact of Project Sponsors on Project Governance and Decision-making

Project sponsors are instrumental in shaping management and decision-making because they determine the project’s overarching goals and scope. The project’s backer is responsible for outlining the endeavor’s goals, parameters, and schedule.

In addition, the outcome of the project may be significantly affected by the sponsor’s participation in the decision-making process. Sponsors must understand and share with the team the project’s scope, goals, and objectives. They must be willing to make difficult decisions in order to keep the project on track.

Open communication between the sponsor and the team is essential for a well-managed project. The sponsor’s responsibilities include keeping tabs on the project’s progress, addressing any issues that arise, and lending a hand when needed.

Successful Link Building In The Content Marketing Era

Make no mistake about it: SEO is getting tougher. A lot tougher

With Google becoming increasingly sophisticated at identifying and penalizing unnatural link profiles, it’s the companies that are able to evolve their SEO strategies that soar past their competitors in the search results. Not too long ago sites could rank well from only building links to pages that make money. This strategy is rarely effective today.

In the most competitive markets top sites have increasingly diverse link profiles. Increasingly, quality content is the ultimate way to earn natural links and increase trust from the search engines.

Despite this new landscape, many SEOs are continuing to use outdated strategies. They will first identify the keywords they wish to target, create pages around these keywords with little value to the user and then focus obsessively on building links to these pages, thus creating a very unnatural link profile.

As I outline in a new report, “Successful Link Building in the Content Marketing Era,” SEOs can implement a five-step plan to diversify their link profile through the judicial and strategic use of content marketing.

Here’s a look at some key points to keep in mind in order to have success with link building in the content marketing era:

How to Build a Natural Link Profile

Instead of worrying about sheer quantity, scale back your ambitions but make each piece of content truly worthwhile. Have the content custom designed, commission illustrations or develop impressive graphs and charts. The more work you do, the more links you’re likely to get.

When you are coming up with content ideas, it’s worth thinking about the terms that the content could rank for. Write a post on a popular topic, and it’s more likely to get search traffic. It’s also more likely to be discovered by bloggers and journalists and acquire links on its own.

When you build links to your content, don’t worry about how people link to you. Some might use the URL as the anchor text, and others might even misspell your company name. These are all traits found in natural link profiles, and are more likely to benefit than hurt you. Regardless of anchor text or the target page, quality links will improve the trustworthiness of your domain and improve your stature in the engines.

As your content efforts expand, you should start to build a solid picture of the methods and strategies that work best. Perhaps you will find it easier to gain traction with one subset of your audience, or you will see incredible search traffic from pieces about a specific topic.

When you come across a successful strategy, give it increased prominence in your editorial calendar. At the same time, don’t give up on methods that have yet to work effectively. Instead, constantly iterate until you find something that works. Over time, you must continue to acquire new links from new sites, and this is only possible through expanding beyond your most comfortable niches.

Companies must move away from promoting conversion pages via manual link building and instead use their resources create quality content. Then focus link-building efforts around the content they create. Over time, the content will begin to garner links as bloggers and journalists come across it. For every piece of content you invest in, you create an opportunity to build natural, organic links in the long term. You will also gain links from credible, authoritative sites that would never link to one of your commercial pages.

The Importance Of Web Design For A Successful Ecommerce Business

As an eCommerce business, your website is much like a physical store. Its appearance needs to entice customers just like a good shop window, then its layout should be logical to help them find their way around. Your website content needs to be helpful, much like in-store customer service staff, while the checkout process ought to be smooth to avoid building frustration.

Below, read five reasons why good web design is crucial for a successful e-commerce business, along with actionable tips to help improve yours.

First Impressions

In fact, studies have shown it takes people 50 milliseconds to judge a website’s visual appeal. However people are finding your site, and high bounce rates suggest that they’re not satisfied with the results.

If that’s the case, keep things clear and simple and take steer from how your best competitors are doing things.

Brand Image

Web design is also critical for how people perceive your brand. Aesthetic elements such as layout, typography, color scheme, and imagery all contribute to the feelings and connotations you create. How does that translate to your proposition and audience?

User Experience

Web design is just as much about functionality as it is about aesthetics. In essence, that means making it easy for customers to get from A to B and perform the actions they want to with minimal friction. Factors such as navigation, calls-to-action, responsiveness, and loading times all play a part in convincing customers to part with their cash.

Whether you’re building from scratch or re-platforming, user experience isn’t a consideration you should take lightly. Working with external web design experts can provide an objective view if you’re struggling to see the wood for the trees.

Mobile Users

While desktop order values can be higher, smartphones accounted for 72% of retail site visits in the UK in the second quarter of this year. These numbers make it crucial to have a mobile-friendly e-commerce website in 2023 and beyond.


Crucially, your web design shouldn’t be a set-and-forget task that’s kept internal. It’s important to test your design on different people, from friends to existing customers and strangers, to see how they respond.

Their suggestions could help boost your conversion rates, so testing is just as much in your interest as it is in the customers. Even small changes like headline text and button color can make a big difference.

Is poor web design holding your e-commerce business back? Address the topics above to build trust and ultimately benefit your bottom line.

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