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If you are a small Consumer Packaged Goods (CPG) company that relies on online sales, partnering with a large online retailer, such as Amazon, eBay, or AliExpress, to showcase your products would give you higher chances of visibility. And as you grow, you’d need to partner with more regional-specific retailers to infiltrate their domestic market (see Figure 1).
Figure 1: Top retail websites measured by online traffic, Statista
The problem arises when your partnerships, product range, and factors of interest to monitor, expand to the point where it is almost impossible to manually keep tracking them.
In this article, we will explore the concept of digital shelf analytics (DSA) as a solution to this issue which works by streamlining the collection and visualization of all data you would need to analyze the performance of your products on all platforms’ digital shelves. But before we do that, let’s familiarize ourselves with some basics.What is a digital shelf?
As a CPG manufacturer, you may pay a commission to a retail shop to have your products displayed on their aisle shelves.
The electronic version of that phenomenon is the digital shelf, the scenario in which you pay an online retailer or an e-commerce platform owner to have your product displayed on their website.What is digital shelf analytics (DSA)?
You put items on retailers’ shelves to attract the consumer’s attention. Capturing that attention is a factor of:
Tagging each item with the most recent price tag,
Making sure that the price you’ve tagged is competitive,
Making sure that the packaging is alluring and the graphics on it are aesthetically pleasing,
Strategically shelf-positioning the products (i.e. if you’re marketing to kids, you would want to place them lower so they would reach it),
And focusing on displaying your most popular and best-selling items.
Shelf analytics is the process of continuously monitoring these components and acting on the insights you’ve gained.
Digital shelf analytics covers all of these things and more, with the exception that you can’t physically go along the aisles to observe if these variables are optimized. As a result, you’d require assistance.How to analyze the digital shelf?
Figure 2: Every 60 seconds sees an additional $1.6M in online expenditure, Statista
In order to accomplish such data collection, businesses can leverage web scrapers which are tools that target specific websites, extract relevant data, and send it to the users in the designated format.
Bright Data’s Data Collector has the ability to scrape publicly available data from the web to inform businesses how each of their products is doing. For instance, a partner of Bright Data uses their Data Collector to collect and present public data on 1.5 million products everyday from retailers for actionable insights. Using data collector, businesses can collect all relevant information, such as:
How many goods they sell on various platforms,
Whether their products have caused any harm,
Whether competitors are giving discounts on similar products.
To explore the web scraping marketplace, check our data-driven list of web scrapers.What are the use cases of digital shelf analytics?
There are aspects that you must continually check to operate an efficient e-commerce campaign, just as there are factors that you must constantly watch while exhibiting your goods on physical shelves.
You’ll get useful information from digital shelf analytics on:Sales breakdown
Sales data is one of the types of information you can get from a web scraper. The following are some of the purposes for which the data can be broken down:
Seeing the amount of sales for each product,
Seeing on which retail website your products were sold the most,
Seeing which of your items are over/underperforming,
Seeing to which markets and to what demographics you appealed to the most (that is if the users have consented to giving this personal data away).
Recommendation: The information you get at this point can help you direct your marketing effort. For example, you can eliminate underperforming goods from your product line to focus all of your resources on those that are performing well. Or if only one age cohort is buying from you, you can try to figure out why the others aren’t.Customer reviews
Because people cannot physically inspect a product online, they rely on the user experience of others.
A survey done by Local Bright showed that 87% of online shoppers read customer reviews, with only 48% of them going through with a purchase from a seller with less than a four-star rating.
Recommendation: Gathering customer reviews from all platforms are one of DSA’s features. This will allow you to immediately address the negative ones and improve on the positive ones. As a result, your brand’s reputation will be preserved. Besides, 30% of all customer reviews might be fake. You can report those as well.Competitors’ prices
Recommendation: Especially if you are operating in a dynamic market, you stand to lose/gain customers with marginal price differences. That is why it’s crucial to always be aware of how different your price is from your competitors’. DSA will keep you updated with price fluctuations in your market, enabling you to undertake a dynamic pricing strategy.Ranking and visibility
SEO is a major factor in how visible your products are on the web and in search engines. Research done by HubSpot showed that 75% of users never go past the first page of results. Favorable online reviews, for instance, are one of the factors that will push your ranking higher. Other variables include:
Product data: How accurate is your product’s data in terms of price, weight, dimension, year of purchase, etc.
Product description: How accurately does your description match the product’s functionality?
Photo: Have you included high resolution and good quality pictures with your product’s ad?
Producer’s profile: Have you attached your company’s profile to the listing, so people can access it?
(See Figure 3 for a demo of how the web scraper provides you with this data)
Figure 3: The web scraper crawling the web to continuously provide you with real-time data, Source: Bright Data
Recommendation: DSA will constantly provide you with these details in your product’s listing so you can ensure that they are consistent across the board, that there is no missing information, and that you have provided the customer with all the information they might to factor in before choosing between you and the competitors.For more on e-commerce technology
If you are interested in learning more about e-commerce, we have an archive of articles:
In addition, we have data-driven lists of vendors for:
And e-commerce marketing solutions, both of which you can leverage to better learn your market and to target it more accurately.
Lastly, we have a transparent list of analytics platform vendors.
Go through them and we will help you choose the best one tailored to your needs.
He primarily writes about RPA and process automation, MSPs, Ordinal Inscriptions, IoT, and to jazz it up a bit, sometimes FinTech.
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How to Start Your App Development Project?
Xcode is a free integrated development environment (IDE) from Apple that’s used to create iOS, iPadOS, macOS, watchOS, and tvOS apps. It’s a powerful tool for developers of all skill levels and can be used to create amazing mobile and desktop applications. In this tutorial, we’ll go over how to set up a project in Xcode for iOS app development.Step 1: Install Xcode
Before you can start developing iOS apps, you’ll need to install Xcode. You can download Xcode from the App Store or directly from Apple’s Developer website. Once you’ve downloaded and installed Xcode, you’re ready to begin your project.Step 2: Create Your Project
Once Xcode is installed, it’s time to create your project. To do this, open Xcode and select “Create a new Xcode project.” On the next screen, select “iOS App” as the template for your project.Step 3: Choose Your Project Options
Next, you’ll need to choose the options for your project. Select the language you want to use (Swift or Objective-C), the type of device you’re developing for (iPhone or iPad), and the user interface you want to use (Storyboard or Code).Step 4: Design Your App
Now it’s time to design your app. If you chose Storyboards as your user interface option, then you’ll be able to drag and drop elements onto the canvas to create your app. If you chose Code as your user interface option, then you’ll need to write the code for your app in either Swift or Objective-C.Programming the App with Swift
Create the ViewController class: Open the ViewController.swift file and create a new class called ViewController that inherits from the UIViewController class.
Set up the view: Inside the ViewController class, override the viewDidLoad() method and add any necessary subviews.
Connect the outlets: Connect any necessary IBOutlets to the storyboard or nib file so that they can be accessed in code.
Set up Actions: Connect any necessary IBActions to the storyboard or nib file so that they can be triggered by user interaction.
Customize the ViewController: Add any additional methods or properties that are necessary for customizing the behavior of your ViewController.
Implement data source methods: Implement any necessary data source methods for loading or displaying data in your ViewController.
Finalize initialization: Call any additional setup methods that need to be called before the ViewController is displayed to the user.Step 5: Add Resources and Assets
Once you have your app designed, it’s time to add any resources and assets that you may need for your app. This could include images, audio files, videos, etc. You can add these resources either by dragging and dropping them into Xcode or by adding them manually via code.Step 6: Test Your App
Now that you have all the pieces of your app in place, it’s time to test it out. You can use the built-in simulator in Xcode to test out your app on different devices and operating systems. You can also use real devices to test out your app if you have them available.Step 7: Debug Your App
If there are any bugs or issues with your app, now is the time to debug it. Xcode has a powerful debugger that allows you to step through your code line by line and identify any issues with your code. You can also use breakpoints and logs to help identify any issues with your code.Step 8: Publish Your App
Once all of the bugs have been fixed and your app is ready for release, it’s time to publish it! If you want to distribute your app on the App Store, then you will need an Apple Developer account in order to do so. Once you have an Apple Developer account set up, then you can submit your app for review on the App Store.
Setting up a project in Xcode for iOS app development is a straightforward process that requires some planning and organization but isn’t overly difficult. With this tutorial as a guide, you should be able to easily create a project in Xcode and begin developing amazing iOS apps in no time!
Create Your App
Data is the most valuable asset of most modern organizations. Organizations are rapidly deploying new technologies and devices that increase vulnerability points that malicious attackers may target. Organizations need to protect their data assets at a time when their attack surface is rapidly growing. Cyber threat intelligence helps businesses identify malicious activity before it happens and speeds up decision-making processes to respond to such threats.What is Cyber Threat Intelligence?
Threat intelligence or cyber threat intelligence is the data collection and analysis to gain information about existing and emerging threats to a business. Cyber threat intelligence helps organizations avoid unexpected threats. Since cyber threat intelligence information makes unknown threats visible to organizations, businesses can improve their cybersecurity mechanism and mitigate the risk of cyberattacks.
Wikipedia defines the term as follows:
Cyber threat intelligence is information about threats and threat actors that helps mitigate harmful events in cyberspace. Cyber threat intelligence sources include open source intelligence, social media intelligence, human Intelligence, technical intelligence or intelligence from the deep and dark web.Why is it important now?
As the amount of data generated by businesses increases and as it becomes easier to act on data, the potential risk of a data breach increases. Hackers can easily monetize captured data by sale or ransomware. The number of data breaches is increasing each year (Compared to midyear of 2023, the number of reported breaches was up 54% in 2023) and average cost of a data breach is expected to surpass $150 million in 2023.
Besides these market researches, ESG’s survey highlights the fact that sustaining cybersecurity is more difficult than two years ago due to the following reasons:
cyber threats are getting more sophisticated
number of threats and types of threats are increasing
organizations face a shortage of sufficient skilled professionals
With cyber threat intelligence, organizations gain a deeper understanding of threats and respond to the concerns of the business more effectively.
See our article on cybersecurity stats to explore the numbers in detail.What are the intelligence sources?
These are some of the common sources that can be used in threat intelligence as identified by Bank of England:
Human intelligence: Enterprises can work with cybersecurity companies to identify threats. Furthermore, companies with global scale and billions in revenues can afford to gather information from sources such as national intelligence agencies.
Open source intelligence: Publicly available sources such as the media, internet, public government data, publications, financial and industrial assessments.What are the types of Cyber Threat Intelligence? Tactical threat intelligence
Tactical threat intelligence identifies how the organization might be attacked. It helps inform improvements to existing security processes while speeding up incident response. Security teams must identify:
the potential attackers and their motivations,
vulnerable points that attackers may target,
potential actions that organizations may take depending on the threat intelligence
Though tactical threat intelligence is the easiest type of threat intelligence and is mostly automated by organizations, indicators of compromise (IOC) such as malicious IP addresses, URLs, file hashes and domain names get outdated quickly. The short lifespan of IOCs may cause false positive during the analysis that’s why it can not be a long term security plan of an organization.
Reports that are generated by tactical threat intelligence are geared towards technical audiences such as infrastructure architects, administrators and security staff. These personnel use the reports to make improvements in the security system.Operational Threat Intelligence
Though some of these capabilities overlap with tactical intelligence capabilities, tactical intelligence is more automated while human analysis is needed for effective operational intelligence.
Operational intelligence is mostly used in cybersecurity disciplines such as vulnerability management, incident response and threat monitoring.Strategic Threat Intelligence
Strategic threat intelligence provides a wider outlook of the organization’s threat landscape. It identifies potential attackers by analyzing the organization in light of global dynamics. For example, major US companies are prepared against cyber attacks by countries that are in conflict with the US in various fields.
Strategic intelligence requires machines to process large volumes of data and analysis of a human who has expertise in both sociopolitical and business concepts. Output mostly comes in the form of reports to inform executives and other decision-makers in the enterprise. Therefore the context of reports contains less technical information compare to tactical and operational intelligence.
Sources used in strategic intelligence are generally open sources including:
policy documents of nation-states,
local and national media,
industry- and subject-specific publications,
whitepapers and research reports of security vendors.How does AI affect cyber threat intelligence?
AI eases the job of the security team by fastening the task of data processing, image below shows how time-saving AI is for cyber threat intelligence processes.
AI has an active role in the threat intelligence process as well. Since threat intelligence depends on data analysis, NLP technology is heavily used in collecting unstructured data and data processing. Threat intelligence adopts NLP and machine learning to interpret text from various unstructured documents across different languages.
Cyber threat intelligence is an application of predictive analysis that focuses on security. We’ve already written how AI is shaping analytics, feel free to check it out if you want to learn AI capabilities in analytics.What are the benefits of cyber threat intelligence?
Usage of cyber threat intelligence tools improve organizations’ security in different aspects:
SANS Institute conducted a survey and asked executives the main barrier to implement an effective cyber threat intelligence. The results can be seen below. Lack of technical skills of employees/executives and the difficulty of using security tools are the common pitfalls that inhibit implementing cyber threat intelligence effectively.
Source: SANS InstituteWhat are the leading companies?
Check our data-driven hub of cybersecurity solutions to explore the different vendors and their offerings.
If you want to improve the security capabilities of your organization but don’t know where to start, we’ve written a few articles about information security solutions. Feel free to check them out:
If you still have questions about cyber threat intelligence, don’t hesitate to contact us.
Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.
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Hello everyone and welcome to Adobe After Effects Ultimate Guide 2023.
In this video, we’re going to go over a course overview of what we’re going to be learning throughout the course.
So in Section two, we’re going to do a deep dive into creative cloud plans and pricing.
So we’ll cover individuals, business students and teachers and schools and universities.
Then we’ll learn how to create a creative cloud account for free.
And then we’ll talk about creative cloud web in Section three and also learn how to install after effects in Section three.
In Section four, we’re going to be talking about the welcome page.
So we’ll cover all of these buttons here.
So how to create a new project to open a project home, learn new team project How to open a team project, how to search what’s new in After Effects.
And also we’ll talk about account and we’ll talk about all that interesting stuff there.
Okay, then we’re going to build out a project.
So I’m going to use the final project that I built as an example.
But we’re going to build out a simple project and then we’re going to look at the file manual.
So file edit, composition, layer, effect, animation, view, window and help.
And what I meant by file menu was main menu.
Then in the Windows panel, we’re going to talk about workspaces and then we’re going to cover all of the panels here that are inside of after effects.
Then we’ll go and dive into the preferences and talk about general previews, display import output
grids and guides, labels, media and disk caches.
Aakash Video Preview Appearance New Project AutoSave Memory and Performance Audio Hardware Audio Output Mapping Sync Settings Type Scripting and expressions 3D and notifications.
From there, we’ll learn about the tools.
Which you can see here.
And then we’ll finish up a simpler project than this with those tools and learn how to use the tools with an actual project.
Then we’re going to get to the fun part of the course where we’re going to build out not one but 30 projects.
And the key to this is repetition and practice.
And I’m going to help you to practice and teach you and walk you through step by step how to edit my promo videos and add some effects to it by going to my website, which is Learn Talk Project files, e-comm to grab the zip files that I have.
In fact, let’s take a look at that right now.
So we’re going to go to this website and open up a new window here and we’re going to go to learntechprojectfiles dot com.
We’re going to go to After Effects 2023 projects.
And you can see right here all of the project files that we’re going to be looking at.
So it goes from a logo to a promo video to all of these promo videos that we’re going to build in with all these different files and different things like that.
And I’ll walk you through step by step, each one of those.
We’re going to have a great time.
I’m telling you right now, it’s going to be a lot of fun.
And then we’ll wrap the course up with a summary and a thank you video of what we learned throughout the course.
So with that, I want to tell you one thing.
Thank you so much for watching and I’ll see you in the next video.Goals Prerequisites
Willingness to learn and Have Fun!
No Prior Experience Required. Will walk you through the basics to get Adobe Creative Cloud Account with Free Trial
No Prior Experience Required. Will walk you through how to Install Adobe After Effects 2023
Beginner to Advanced Students wanting to Learn How to Build Project with Adobe After Effects 2023
Beginners curious about Adobe After Effects 2023
Tethering: It’s one of the most convenient features your smartphone has, yet carriers insist on restricting it.
Tethering most often refers to using your smartphone as a mobile hotspot. In other words, it lets you connect to the Internet on your laptop, tablet, or Wi-Fi enabled device, using your phone’s data connection. Tethering is very useful if you happen to be in an area that has no free Wi-Fi and you need to do your computing on a device other than your phone.
[Related: How to tether your iPhone]
Carriers don’t really want you to use this oh-so-convenient option, because users who tether are more likely to use a lot of data. After all, it’s much easier to use data when you’re browsing on a laptop or a tablet, than when you’re limited to your smartphone’s tiny screen. You might argue that, since most mobile plans feature limited data anyway, it shouldn’t matter how you happen to use that data. But some carriers disagree, and will typically charge an extra $20 to $50 per month for tethering plans.Tethering on your carrier
You may or may not have heard the news: Verizon recently announced that, thanks to an FCC investigation, it will stop blocking its Android users from downloading and using third-party tethering apps. This means that Verizon’s Android users on usage-based plans can avoid the $20 tethering fee by using a third-party app instead of their phone’s built-in tethering option (called Mobile Broadband Connect).
This doesn’t mean that all tethering on Verizon is free, though?it’s not. Here’s the breakdown:
If you have a new Verizon “Share Everything” plan, you can use your phone’s built-in mobile hotspot feature or a third-party tethering app free of charge? but you’re limited to the data in your Share Everything data pool. Overage rates for shared data plans are $15 per gigabyte.
If you have an old usage-based data plan, you can now use a third-party tethering app free of charge. You can also use your phone’s mobile hotspot feature for an additional $20 per month (per device), which also gets you an additional 2GB of data.
If you have an old unlimited plan, you are technically required to pay $20 per month for tethering? whether you’re using a third-party app or your phone’s mobile hotspot feature. However, Verizon has no way of knowing if you’re using a third-party app to tether.
AT&T was not part of the FCC investigation that forced Verizon to allow third-party tethering apps on Android phones, so AT&T still charges for all tethering. Unlike Verizon, AT&T never blocked third-party tethering apps from its phones?rather, it monitors its users’ data habits, and sends them text messages and emails telling them that if they do not stop tethering for free they will be automatically signed up for an AT&T tethering plan.
Here’s how much it costs to tether on AT&T:
If you have a new AT&T Mobile Share plan, you can use your phone’s built-in tethering app, as well as a third-party tethering app, for free?but it will sap data from your shared data pool. Overage rates for shared data plans are $15 for each gigabyte of data you go over.
If you have an older, usage-based data plan, you can use your phone’s built-in tethering app, as well as third-party tethering apps, for an additional $20 a month per line, which will also give you an extra 2GB of data.
If you have a grandfathered-in unlimited data plan, tethering is not an option?you’ll have to upgrade to a (limited) tethered plan, or AT&T will upgrade you automatically if it suspects you’re tethering.
Sprint is the only carrier that still has unlimited phone data plans. However, Sprint does not allow you to tether on your unlimited data plan. Instead, you’re required to purchase a tethering option, which gives you a couple of gigabytes for tethering (though your phone will still have unlimited data).
Here are your options (or lack thereof) on Sprint:
If you have an unlimited data plan (and you do, because Sprint requires all smartphones to be on an unlimited data plan), tethering will cost you $19.99 a month for 2GB of data and $49.99 a month for 6GB of data. This means you’ll be able to use 2GB or 6GB of tethering data, but you’ll still have unlimited data as long as you’re just using your phone.
If you have a usage-based data plan on your Sprint tablet, you can purchase the same options (2GB for $19.99 per month or 6GB for $49.99 per month) for tethering. In this case, tethering data is also separate?it does not come out of your bucket of usage-based data.
If you go over your 2GB or 6GB limit, you’ll be charged an additional $0.05 per MB?which equals a whopping $51.20 per additional GB.
Some people may have the old tethering option of 5GB for $29.99 per month, and they will be allowed to keep this until they change plans
T-Mobile will be introducing a new unlimited data plan in September. However, this unlimited plan will not support tethering. Instead, customers who want to tether their phones will have to use one of T-Mobile’s existing value or classic plans.
Here’s the breakdown of T-Mobile’s tethering costs:
If you have a usage-based 2GB data plan, you can add tethering to your plan for $14.99 a month. This gets you an additional 2GB of data.
If you have a usage-based 5GB or 10GB plan, tethering is available at no additional cost. Tethering takes data from your existing data pool of 5GB or 10GB.
If you have an unlimited data plan, you’re not allowed to tether. T-Mobile does not allow the use of third-party tethering apps on its network.Third-party tethering apps for Android
There are two ways to tether on your Android phone?you can use your phone’s built-in hotspot feature, which may or may not incur charges from your carrier. Or you can use a third-party tethering app.
While most carriers (AT&T, Sprint, and T-Mobile) do not technically allow the use of third-party tethering apps, many third-party tethering apps are still available and will work on phones on those networks. Whether you use a third-party app for tethering is at your discretion, since networks will often charge you if they discover you’re using tethering data and not paying for it.
Remember, if you do choose to use a third-party app for tethering, it’s a good idea to be conservative about how much data you use. If you only tether your laptop to your phone’s data connection to check email on the fly, your carrier probably won’t notice. But if you’re constantly streaming Netflix videos on your tablet using your phone’s data connection, your carrier will probably get suspicious?especially if you have an unlimited data plan.
Numerous third-party tethering apps are available today, including apps for rooted and nonrooted phones. Here are a few of the better options:
Tethering apps for nonrooted phones
PdaNet: PdaNet is a free download on Google Play, but this only gets you a 14-day trial. After 14 days, the app will block access to secure websites (websites that require a login) unless you purchase the full edition for $15.95. PdaNet allows you to tether your phone’s data connection to your laptop using a USB cable or Bluetooth dial-up networking, or to turn your phone into a Wi-Fi hotspot (though the Wi-Fi hotspot mode does not work on all phones).
EasyTether: EasyTether is a USB tethering app, which means it lets you share your phone’s data connection with your laptop via a USB cable. It also lets you tether your game console (PlayStation 3, Nintendo Wii, or Xbox) using PC Internet Connection Sharing (you need to go through a computer first to tether your console). EasyTether has two versions: a free Lite version and a paid $9.99 version. The Lite version blocks secure websites, instant messengers, and game console tethering. The app supports Windows, Mac OS X, and Linux. As of this article’s writing, EasyTether was still blocked on Verizon devices.
Wifi Hotspot & USB Tether Pro: Wifi Hotspot & USB Tether is primarily for turning your phone into a Wi-Fi hotspot (complete with password), but it also allows you to tether your phone’s data connection to your computer via USB. This is yet another app with a free version (so you can see if it works on your phone) and a paid version that costs $14.99. The Lite version gives you a two-day, five-minutes-per-day trial.The Reverse Tether app
Reverse tethering lets you tether your computer’s Internet connection to your phone so that your phone connects to the Web using your laptop?s connection. This is a much less common scenario, since it’s rare that you’ll find yourself in a place where your computer has an Internet connection but your phone does not. If you do find yourself in this situation, however, you can use the Reverse Tether app to share your computer’s Internet connection with your phone.
Reverse Tether is a $4.99 download in the Android Market, and requires a rooted Android device. To tether your computer’s Internet connection to your phone, all you need to do is download the app, make sure your device’s drivers are installed on your computer, and connect your computer to your phone using a USB cable.
Since Reverse Tether does not work with all Android devices, you can also download a trial version
for free to see if it works. The trial version lets you connect only during certain times, but it never expires.Linking to your laptop
Tethering doesn’t apply only to your phone’s (or computer’s) data connection. The AirDroid app lets you wirelessly manage your phone from a browser window on your laptop. This can be useful if you’re at your computer anyway, but you want to be able to do things like listen to music that’s stored at your computer, write text messages, and organize your phone’s contacts.
From the AirDroid main screen, you can manage files, organize call logs, check and write text messages, look at photos, watch videos, play music, organize contacts, and install apps. Your device does not need to be rooted for AirDrive to run, but if it is rooted you’ll have access to a couple more features, such as seeing your device’s screen in real-time and taking screenshots.
In this article, we explore what ransomware is, how it works, which industries are affected by it, and how to protect yourself against it.What is ransomware and how does it work?
Ransomware is a type of malware designed to target a user’s device or network, steal their data, and block their access to it until they pay a ransom to the attacker. There are mainly 2 types of ransomware:
Locker: Locker ransomware blocks user’s access to their device’s basic functions such as the desktop, mouse, or keyboard, enabling the user only to react to the ransomware message to make the payment. Typically, locker ransomware does not target specific files or folders in the device.
Crypto: Crypto ransomware targets documents or files on the device, encrypts them, denies user access to them, and typically threatens to destroy or publish the data if the ransom was not paid in a certain time. Crypto ransomware does not affect the way a user interacts with their device.How is ransomware spread? What are some of the famous ransomware attacks?
There has been an increase in the number of organizations attacked by ransomware attacks in the past 5 years, and ~1500 businesses have been attacked in the US in 2023 alone. Some of the most famous attacks are:What are the best practices to detect and mitigate ransomware attacks?
Ransomware attacks target devices with limited protection and threaten to destroy important data, therefore, to prevent ransomware attacks and avoid the worst consequences, individuals and businesses need to follow best practices, which include:
Backup the data using the 3-2-1 rule which states that you should have 3 copies of your data in 2 different places (e.g. cloud, device, USB) with 1 copy off-site for disasters.
Conduct regular software updates to ensure the installment of the latest patches for system vulnerabilities. To automate software updates, businesses can leverage:
RPA bots that handle repetitive GUI tasks, including system updates.
Workload automation tools that can trigger system updates at certain times or triggering events.
Employ email filtering to detect phishing and scam emails. Businesses can leverage anti-spam solutions to scan email messages and files attached to the email for potential threats.
Separate business networks according to department or tasks to avoid major data loss in case of a ransomware attack on a centralized point. Businesses can also use network security solutions that monitor network traffic and inform the IT team about any abnormal situations that require further investigation.
Do not log in to sensitive accounts from shared networks such as public WiFi
Employ cyberattack and ransomware detection and mitigation software such as:
Vulnerability management tools that identify, prioritize and manage system vulnerabilities, as well as suggest remediation tips to avoid system breaches.
Cybersecurity software that relies on AI and machine learning technology to prevent, detect and react to various forms of cyber threats.
Kaspersky Anti-Ransomware Tool
Bitdefender Anti-Ransomware Tool
Trend Micro RansomBuster
Check Point ZoneAlarm
RPA bots can be used to increase cybersecurity by automating data enrichment and management, eliminate unauthorized access to privileged data, run cyber threat hunts and penetration tests, detect viruses and malware threats, and automate system updates.
Workload automation (WLA) tools integrate scheduling and triggering capabilities to schedule, execute and monitor backend processes on different business platforms from a centralized point. WLA tools can be used to automate several processes which can affect the overall security of the system because they reduce human intervention and access to privileged data, create event logs of file transfers and loadings to generate audit trails, and detect and alert system errors to ensure system security. See our prioritized list of WLA tools to identify the right ones for your organization.How can AI help in mitigating ransomware attacks?
Different AI algorithms can be used to detect ransomware attacks depending on the attack type, for example:
Natural Language Processing algorithms (NLP): NLP can be leveraged for filtering phishing and spam emails because it can detect malicious or threatening language and classify messages and emails as spam or ham.
Deep learning: Ransomware has different variants and families. Deep learning can be used to generate and train predictive models, such as recurrent neural networks (RNN) with long short term memory (LSTM), that can learn the behavior of ransomware and use this knowledge to detect evolving variants and families which have not yet been seen.
Cybersecurity analytics: Cybersecurity analytics studies the digital trail left behind by cyber criminals to analyze system weaknesses, provide a holistic view of security considerations, and prevent losses in the future.Further reading and security solutions
To explore different cybersecurity solutions, feel free to read our in-depth articles:
To learn about cybersecurity statistics, feel free to check our data-driven list of 45+ stats about cybersecurity, market, attacks, and COVID-19 impact.
If you believe your business will benefit from a cybersecurity solution, scroll down our data-driven lists of solution providers for:
And let us help you find the right solution for your business:
Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.
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