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How to Start Your App Development Project?

Xcode is a free integrated development environment (IDE) from Apple that’s used to create iOS, iPadOS, macOS, watchOS, and tvOS apps. It’s a powerful tool for developers of all skill levels and can be used to create amazing mobile and desktop applications. In this tutorial, we’ll go over how to set up a project in Xcode for iOS app development.

Step 1: Install Xcode

Before you can start developing iOS apps, you’ll need to install Xcode. You can download Xcode from the App Store or directly from Apple’s Developer website. Once you’ve downloaded and installed Xcode, you’re ready to begin your project.

Step 2: Create Your Project

Once Xcode is installed, it’s time to create your project. To do this, open Xcode and select “Create a new Xcode project.” On the next screen, select “iOS App” as the template for your project.

Step 3: Choose Your Project Options

Next, you’ll need to choose the options for your project. Select the language you want to use (Swift or Objective-C), the type of device you’re developing for (iPhone or iPad), and the user interface you want to use (Storyboard or Code).

Step 4: Design Your App

Now it’s time to design your app. If you chose Storyboards as your user interface option, then you’ll be able to drag and drop elements onto the canvas to create your app. If you chose Code as your user interface option, then you’ll need to write the code for your app in either Swift or Objective-C.

Programming the App with Swift

Create the ViewController class: Open the ViewController.swift file and create a new class called ViewController that inherits from the UIViewController class.

Set up the view: Inside the ViewController class, override the viewDidLoad() method and add any necessary subviews.

Connect the outlets: Connect any necessary IBOutlets to the storyboard or nib file so that they can be accessed in code.

Set up Actions: Connect any necessary IBActions to the storyboard or nib file so that they can be triggered by user interaction.

Customize the ViewController: Add any additional methods or properties that are necessary for customizing the behavior of your ViewController.

Implement data source methods: Implement any necessary data source methods for loading or displaying data in your ViewController.

Finalize initialization: Call any additional setup methods that need to be called before the ViewController is displayed to the user.

Step 5: Add Resources and Assets

Once you have your app designed, it’s time to add any resources and assets that you may need for your app. This could include images, audio files, videos, etc. You can add these resources either by dragging and dropping them into Xcode or by adding them manually via code.

Step 6: Test Your App

Now that you have all the pieces of your app in place, it’s time to test it out. You can use the built-in simulator in Xcode to test out your app on different devices and operating systems. You can also use real devices to test out your app if you have them available.

Step 7: Debug Your App

If there are any bugs or issues with your app, now is the time to debug it. Xcode has a powerful debugger that allows you to step through your code line by line and identify any issues with your code. You can also use breakpoints and logs to help identify any issues with your code.

Step 8: Publish Your App

Once all of the bugs have been fixed and your app is ready for release, it’s time to publish it! If you want to distribute your app on the App Store, then you will need an Apple Developer account in order to do so. Once you have an Apple Developer account set up, then you can submit your app for review on the App Store.

Setting up a project in Xcode for iOS app development is a straightforward process that requires some planning and organization but isn’t overly difficult. With this tutorial as a guide, you should be able to easily create a project in Xcode and begin developing amazing iOS apps in no time!

Create Your App

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Ios 7: The Ultimate App Store Guide

The App Store app is the hub used to download additional apps on an iOS device. Out of the box, the iPhone only comes bundled with a handful of stock apps. The App Store app allows you to choose from hundreds of thousands of apps to download on to your device.

Apps can be anything from productivity tools, to games, to periodicals. There is a wealth of apps available to download in the App Store, and while some may come at a price, many of them are free.

It’s good to become familiar with the App Store’s features, because this is the only place where you can download additional software on a stock iOS device. Check inside as we journey through a detailed explanation of the App Store.

Table of contents

Basics What is the App Store app?

The App Store app is a default app that appears on all iOS installations. It allows you to browse, search, and download digital applications from a large library.  Apps can be downloaded directly to your iOS device via the App Store with no syncing required. Outside of the occasional firmware refresh, the App Store is the only way to add new software to your iOS device.

New apps appear on the App Store each day. Developers can select which day they would like an app to be released. New apps are released at 12AM internationally.

Each Thursday, Apple refreshes the App Store to highlight its new and noteworthy releases. You’ll find Editors Choice picks, the App of the Week, and more.

Viewing an app in the App Store

When you open the App Store, you’ll be brought to the Featured tab by default. The Featured tab contains a panel at the top of the interface that constantly scrolls to display promoted apps. You can tap on one of these apps, or you can tap on any of the apps or sections listed on the Featured tab. You can also use the remaining four buttons at the bottom of the interface—Top Charts, Near Me, Search, or Updates—to discover new apps.

The App Store’s Featured tab makes it easy to discover new apps

Once you settle on an app, you can find more information about the app by tapping on it. Tapping on an app brings you to the app detail view. This view allows you to learn more about the application. Keep in mind that not all apps include all of the following pieces of information. A lot of what you see here is dependent on whether or not a developer wishes to provide the necessary information.

In the app detail view, you’ll find the following:

App name

Rating

Developer name

In-App Purchases

User rating

Price/Download/Open/Update

Details tab

Screenshots

Description

What’s New

Supports

Information

In-App Purchases

Version History

Developer Apps

Developer Website

Privacy Policy

Reviews tab

Facebook

App Store Ratings

Write a Review

App Support

Reviews

Related tab

That’s quite a bit of information stuffed into one place. Let’s break down each of these sections and find out what you should expect.

App name

Sometimes an app’s name will be shortened in the discovery section of the App Store, or even when the app icon is present on the Home screen. The app detail view will provide you with the full name of the app.

Lots of information pertaining to the app is listed here

Rating

Next to the name of the app lies its rating. This is useful for determining if content is appropriate. The available ratings are as follows:

4+ – akin to a G-rated movie

9+ – akin to a PG-rated movie

12+ – akin to a PG-13-rated movie

17+ – akin to an R-rated movie

Developer name

Beneath the name of the app, you’ll find the name of its developer. The developer name is linked, so that when you tap on it, it will take you to a page containing all of the other apps on the App Store created by that developer.

In-App Purchases

If an app offers in-app purchases, you will see a sentence stating so under the name of the developer.

User rating

You will see five star glyphs that signify the user rating of the app. A lot of times, especially if an app is new or unpopular, it will not be rated at all. User ratings have been the source of a lot of controversy over the years, because there have been rumblings that the ratings can be easily influenced by sly, and perhaps unethical, marketing tactics. User ratings are graded on a five-star scale. Only users that have actually downloaded the app are eligible to provide a user rating.

Price/Download/Update/Open

To the right of the user rating lies the current price of the app. For the US store, the price can be free, $0.99, and increase thereafter by $1.00 i.e. $1.99, $2.99…$9.99, etc. If you see a little plus ‘+’ sign in the upper left-hand corner of the price box, this means that the app is universal and works on both the iPhone form-factor and the larger iPad form-factor.

If you’ve already purchased an app under the Apple ID currently logged in to the iOS device, the price button will be replaced by a download button. If you’ve already purchased and have downloaded the app, the download button will be replaced by an Open button.

Details tab

Screenshots

Every app submitted to the App Store is required to include at least one screenshot to showcase how the app looks. If you tap on a screenshot, you can enlarge it for easier viewing.

Scrolling through multiple app screenshots

If an app features multiple screenshots, you can scroll through each screenshot while in the enlarged view. Tap the Done button in the upper right-hand corner to get back to the app detail view.

Description

A brief description of the app will automatically display under the Description heading, however, you can view the full description by tapping the blue “…more” button beneath the abridged text.

Quite the lengthy app description

What’s New

The What’s New heading contains the new features added to an app’s latest update. To the right of the What’s New heading lies the date when the app was last updated.

The What’s New section shows details about the latest update

Supports

If an app supports additional special features, i.e. Game Center, you’ll find details explaining how deep the support goes.

This app supports Game Center

Information

Detailed information about the app

The information heading contains a wealth of metadata regarding the app. Under information, you’ll find data like the following:

Seller – The company selling the product

Category – The genre of app

Updated – Date of last update

Version – Release version

Size – How big the file is in MB/GB

Rating – i.e. 4+, 9+, 12+, etc.

Compatibility – The iOS version requirement, i.e. Requires iOS 6.0 or later, and the device compatibility, i.e. Compatible with iPhone 4, iPhone 4S, etc.

In-App Purchases

If an app offers in-app purchases, which are micro-transactions that occur within an app, you’ll see a list of available in-app purchases if you tap on the In-App Purchases panel. The In-App Purchases panel contains a list of each in-app purchase, included its description and price.

The In-App Purchase details

Version History

There was a time when users were not privileged to see the version history of App Store releases. That all changed with iOS 7.

Detailed information pertaining to different versions of the app

The Version History panel contains a list of previous updates released for an individual app. Each version listing contains the date it was released, features added, and version number.

Developer Apps

The Developer Apps panel contains a list of every application released by the developer of the app you’re viewing. If the developer is prominent, the Developer Apps panel may included a stylized heading and background.

Other apps developed by the same developer

Developer Website

The Developer Website panel links directly to the website of the developer in question. A lot of times developers will link to a support page for a particular title. When submitting apps to the App Store, the developer can choose what to link to. Links open using the stock Safari browser.

Most developers have a website to facilitate communication with customers

Privacy Policy

Like the Developer Website panel, the Privacy Policy panel links to a developer’s external website.

The privacy policy link should point to the developer’s privacy policy page

Reviews tab

Facebook

If you have your Facebook account connected to your iOS installation, you can Like an app on Facebook by tapping on the blue Like button.

If you have your Facebook account linked, you can Like apps directly from the App Store

App Store Ratings

Users are allowed to provide reviews—both star ratings and detailed reviews—for apps that they download. The App Store Ratings section is a culmination of all of the star ratings and detailed reviews received.

You’ll see two tabs beneath the App Store Rating section—one for Current Version, which is for the currently released version of the app, and one for All Versions.

App Store ratings for current and all versions

Beneath the two versions tabs, you’ll find a ratings graph for the app. The graph accounts for all one, two, three, four, and five star reviews.

Write a Review

Below the review graph, you’ll find a button to submit a review of your own. You must have purchased or downloaded the app before you are allowed to submit a review.

Creating a simple review

The Write a Review interface is simple; it looks like an email. There are three sections to fill out when composing a review, and all but one of them is optional. The first section, the star rating, is mandatory. The Title and Review body is optional. You can choose to provide just a star rating, or provide a detailed review.

Creating a detailed review

Once you’ve finished your review, tap the Send button in the upper right-hand corner to submit it. If you change you mind, and would instead like to cancel the review, you can tap the Cancel button in the upper left-hand corner. If you wish to change your review, you can tap the Write a Review button again, and update your review.

App Support

The App Support button, which resides to the right of the Write a Review button, takes you directly to a page designated by the developer for support issues.

The app support button links users to the developer’s support page

Detailed reviews

Below the Write a Review and App Support buttons, lie the detailed reviews. These reviews appear when a user reviews and app and decides to write a detailed review.

 An example of the many detailed reviews available

The detailed reviews are accompanied by the star rating provided at the time of the review. If a review is lengthy, you will find a blue “…more” button in the bottom right-hand corner of the review. This button allows you to expand to view the full review.

Related tab

The Related tab contains each app submitted by the same developer, as well as a “Customers Also Bought” section for app discovery. If a developer only has one app submitted, then the “More by developer” section will be omitted.

Apps related to NBA Game Time

What is a universal app?

A universal app is an app that runs on both the iPad and the iPhone. Universal apps are beneficial because it means that you only need to purchase one copy of the app and it will work on both devices. Of course, you can run any iPhone app on the iPad, even iPhone-only apps that have not been created with larger assets needed to look good on iPad. You cannot, however, run iPad-only apps on the iPhone.

Universal apps take the guesswork out of the equation. You simply know that the app will work perfectly fine regardless of screen size. Some developers, though, choose to create designated iPad apps and iPhone apps for whatever reason.

Although the label isn’t exactly fair depending on the circumstances, developers who use this practice are often labeled as “double-dippers.” Keep in mind that creating a universal app isn’t always financially feasible, or even reasonable from a development standpoint. Some iPhone apps are so different from their iPad counterparts, that it wouldn’t make sense to make it a universal app.

Notice the ‘+’ sign on the buy button. This denotes it as being a universal app

The bottom line is that universal apps are generally a good thing. You can tell if an app is universal by the ‘+’ sign that appears in the upper left-hand corner of its buy/free/download button.

How to download apps

Find the app that you want to download and visit its detail view. Tap the blue buy button near the upper right corner of the detail view interface. The buy button may contain a price, like $0.99, or it may say FREE. Either way, you will be asked to submit your Apple ID or Password. You will need a valid credit or debit card connected to your account to make purchases.

Downloading an app using Touch ID

If you have a Touch ID enabled device and you have iTunes Purchases enabled for Touch ID, you will receive a pop-up asking you to verify your fingerprint. You can verify your fingerprint or choose to tap the Enter Password button to enter the Apple ID password manually. You may also tap cancel to cancel the purchase.

If you’ve recently made a purchase via the App Store, there is a small grace period for purchasing additional apps without needing to re-verify your Apple ID credentials. If you’ve already purchased an app, and wish to re-download, you won’t be asked for your Apple ID credentials at all, regardless of whether or not you fall within a purchase grace period.

Installing

Once you purchase an app and begin the download process, you’ll see a cylindrical progress meter appear next to the app. The app in question will also appear on your iOS device’s Home screen, and you’ll see a cylindrical progress meter appear on top of the app icon until the download and install process is completed.

You can cancel a download by tapping on the progress meter to stop the download. You can cancel a download and delete the app by going to the Home screen, placing the device into wiggle mode by tapping and holding on an app icon, and tapping the ‘x’ button that resides in the upper left-hand corner of the app icon in question.

Canceling and restarting a download

A download can be paused via the app icon on the Home screen. Tap the progress meter that resides on the app icon once to pause, and again to un-pause. Pausing can only be performed during the download process. Once an app gets to the install process, it cannot be paused.

Pausing and resuming a download

Deleting apps

Apps can be deleted by going to the Home screen and tapping and holding on any app icon to place the device into wiggle mode. Once in wiggle mode, tap the ‘x’ button in the upper left-hand corner of the app that you wish to delete.

Deleting apps is super-easy

How to update apps

In iOS 7, updating apps can be done one of two ways. You can update apps manually by visiting the Update tab at the bottom of the App Store interface, or you can enable automatic updates in the iTunes & App Store preferences in the stock Settings app. Updating an app does not require you to verify your Apple ID credentials.

Updating an app—notice the Update All button in the upper right-hand corner

Re-downloading apps

Like updating an app, re-downloading an app does not prompt you for your Apple ID credentials. Purchased apps can be re-downloaded as many time as you desire on any device (up to five devices) associated with your Apple ID.

The cloud icon indicates that an app can be re-downloaded free of charge

Instead of a buy button, you’ll be presented with an iCloud download button, which is indicative that the app is already purchased and lives in the cloud awaiting your download.

App Categories

There are two-dozen app categories available on the App Store, and even more when you consider that some of the categories, like games, are broken up into sub-categories.

There are tons of different App Categories

Here is a list of all of the categories available. Categories in bold have sub-categories.

Books

Business

Catalogs

Education

Entertainment

Finance

Food & Drink

Games

Health & Fitness

Kids

Lifestyle

Medical

Music

Navigation

News

Newsstand

Photo & Video

Productivity

Reference

Social Networking

Sports

Travel

Utilities

Weather

The Games, Kids, and Newsstand categories contain sub-categories, which break each section down into an even more granular level. Here are the sub-categories for those three sections:

Games

Action

Adventure

Arcade

Board

Card

Casino

Dice

Educational

Family

Music

Puzzle

Racing

Role Playing

Simulation

Sports

Strategy

Trivia

Word

Kids

Kids 5 & Under

Kids 6-8

Kids 9-11

Newsstand (these items are downloaded to the Newsstand app folder)

Arts & Photography

Automotive

Brides & Weddings

Business & Investing

Children’s Magazines

Computers & Internet

Cooking, Food & Drink

Crafts & Hobbies

Electronics & Audio

Entertainment

Fashion & Style

Health, Mind & Body

History

Home & Garden

Literary Magazines & Journals

Men’s Interest

Movies & Music

News & Politics

Outdoors & Nature

Parenting & Family

Pets

Professional & Trade

Science

Sports & Leisure

Teens

Travel & Regional

Women’s Interest

App categories come into play on both the Featured and Top Charts tabs at the bottom of the App Store interface. We will talk more about the tabs in a later section of this guide.

App Collections

Apple places highly curated groups of related apps into collections, and makes them available within the main Featured tab of the App Store, and within individual App Categories.

App Collections are great ways to find new apps

New collections are frequently added and are placed in prominent positions within the App Store. Here is a list of some of the collections now available on the App Store’s Featured tab:

Games

Only on the App Store

Editor’s Choice

Kids

New to the App Store?

Get in Shape

As you can see, App Collections can vary and have a wide spectrum. App Collections are even more diversified when you begin digging into different App Categories.

Each Thursday, Apple updates the App Store and frequently includes new App Collections or updates existing App Collections with new titles.

Sharing & Wish List

Each app detail page contains two buttons in the upper right-hand corner of the screen—Sharing & Wish List. The Sharing button allows you to Tweet about an app, post to Facebook about an app, and Mail or Text info about an app. You can also copy the link to a particular app, or share app information via AirDrop.

Adding and removing a Wish List item

Your Wish List can be accessed from anywhere within the App Store app by utilizing the Wish List button in the very upper right-hand corner of the interface. Tapping the Wish List button will display all of the items currently in your list, and you can purchase any of those items directly from that page. You can also use the Edit button in the upper left-hand corner of the Wish List page to delete entries from your Wish List.

Once you are finished viewing the Wish List page, tap the Done button in the upper right-hand corner to go back to the main App Store interface.

The second option available when tapping the Sharing button for a paid app, is the Gift button. The Gift button allows you to gift an app to an email address of your choosing. You can use an email addresses from your Contacts or type a new email address from scratch.

Sending an individual app as a gift

The Send Gift page allows you to attach a small note to the recipient. It also allows you to choose a specific day for sending the gift. Once you have your recipient filled out, tap the next button to select the type of gift card you want to send. There are several styles available for you to choose from, styles appropriate for the type of gift that you wish it to be.

Once you have selected the gift card style, you’ll be asked to confirm the details of your gift. Tap the Buy button in the upper right-hand corner of the Review page, and the purchase will complete.

Redeeming gift cards

At the bottom of the Featured tab, you’ll see a button that says Redeem. Tap the Redeem button and you will be asked to confirm your Apple ID password. Once you confirm your password, you can begin the gift card redemption process.

You can redeem a gift card using the camera or by typing the code in manually

There are actually two ways to redeem a gift card in iOS. You can use the camera to take a picture of your gift card’s code, or you can enter the code manually.

Sending gift cards

To send a gift card, tap the Send Gift button located to the right of the Redeem button at the bottom of the Featured tab. The Send Gift interface is very similar to the interface you see when you want to gift an individual app. You’ll need to provide an email address to send the gift to, and if you wish, you can add a message that’s up to 200 characters in length.

Creating a new gift card to send to someone

You’ll need to select the denomination of your gift card. There are three canned values—$15, $25 and $100—but you can enter a value manually by using the Other button as long as its value is between $15 and $100.

Again, like the individual app gift giving process, you’ll need to select a send date and a gift card style. Confirm your gift before tapping the Buy button in the upper right-hand corner of the Review page.

Tabs

There are five tabs located at the bottom of the App Store interface, and each tab has a special use case. Check the sections below to glean details on each tab.

Featured

The Featured tab is perhaps the most popular tab of the App Store interface. For starters, it’s the tab that you land on when launching the App Store for the first time. It’s also the tab that receives the most prominent changes every Thursday when Apple updates the App Store.

At the top of the Featured tab, you’ll find an eye-catching scrolling featured box that contains links to popular apps and App Collections. At the very bottom of the Featured tab, you’ll see three buttons: Redeem, Send Gift, and Apple ID. We’ve discussed the Redeem and Send Gift Buttons above, but we’ve yet to discuss the Apple ID button.

The Featured tab is the go-to tab in the App Store app

The Apple ID Button will display your current Apple ID (if logged in) and allow you to View your Apple ID, Sign Out, or use iForgot to find your password or ID. If you’re not signed in, the Apple ID button will show “Sign In” instead. When you tap Sign In, you can choose to use an existing Apple ID, or create a new Apple ID.

One last thing. In the upper left-hand corner of the Featured tab lies the Categories button. As mentioned earlier, here is where you can drill down to featured apps found in specific App Categories.

Top Charts

The Top Charts tab can also be broken down into specific App Categories by utilizing the Categories button in the upper left-hand corner.

Paid, Free, and Top Grossing sections in the Top Charts tab

Near Me

If you have location services enabled for the App Store app, then you can use the Near Me tab, which is a new edition to iOS 7. The Near Me tab allows you to see a few of the apps that are popular in your current geographic location.

Location Services for the App Store must be enabled to use Near Me

Search

One of the best ways to go about discovering new apps is to use Search. While searching doesn’t always turn up the best or most appropriate result, it’s pretty good at finding what’s popular. Search uses predictive text to help you complete searches in a timely fashion.

Searching the App Store

Tapping on a search term or performing a search will bring back a grid of search results, starting with what iOS thinks is the most appropriate result. You can view the total number of results from your search on the right-hand side of the search bar.

Search results will display the name of the app, the app icon, the buy button, its rating, and a screenshot from the app. You can tap on the screenshot or on the app icon to load the app’s detail view.

Updates

Available updates and recent updates are displayed in the Updates tab. Available updates are updates for apps that have yet to be downloaded, and they feature a button to update the app. Recent app updates display a date when the update took place along with a button to open the app.

All apps appearing under the Update tab contain a What’s New link for showcasing all of the new features added to the latest update. You’ll also find a version number and the size of the update.

The iPhone Updates tab

In the upper right-hand corner of the Update tab lies an Update All button. Tapping this button will cause all available updates to process.

If you’re on an iPhone, you will notice a Purchase button at the top of the Update tab. This Purchased button, which is broken out into its own tab on the iPad version of the App Store, allows you to view all of your previous purchases going back to your very first purchase.

The iPad version of the App Store features dedicate Purchased and Updates tabs

The Purchased interface features two tabs for filtering the information displayed. The first tab shows all purchased apps, and the Not on This device tab shows all purchased apps that haven’t been installed on the device.

You can search through your purchased apps in order to assist with locating a specific app that you downloaded in the past. All purchased apps can be re-downloaded free of charge.

Settings Apple ID

The Apple ID section allows you to Sign In and Sign Out of an Apple ID. It’s the same interface used for the Apple ID button at the bottom of the Featured tab in the App Store. If you need to login with a particular Apple ID, you can use this link, or the link at the bottom of the App Store app itself.

Apple ID settings

If you make a new app purchase on another device, and that app can be used on your current device, then your current device has the ability to automatically download the app in question.

Automatic app download and automatic update toggles

Updates

A handy new feature for iOS 7, Automatic Updates makes keeping your apps updated a painless affair. iOS will periodically check to see if updates are available and download them automatically. This is a great option for users who forget to check the App Store.

Use Cellular Data Conclusion

The App Store has been a breakaway success for Apple over the past few years. It is the model that all competitors strive to match. App discovery is assisted by means of well-curated App Collections, and the ability to easily re-download previously purchased apps is a wonderful feature.

The App Store has flourished, but this is no time for Apple to rest on its laurels. Here’s hoping that Apple continues to build on its success and furnish an even better App Store experience in its next version of iOS.

Ios 7: The Ultimate Itunes Store Guide

Interested in making a digital media purchase on your iPhone? The iTunes Store app is your primary portal for doing so. The iTunes Store app is a stock application that is installed by default on every iOS device. It allows you to make digital media purchases for a variety of media types.

The iTunes Store app works in tandem with the stock Music app and the stock Videos app to provide users with a rich digital media experience. Check inside for details covering the ins and outs of this long running stock application.

Table of contents

Basics What is the iTunes Store?

The iTunes Store is the main digital store where iOS users can purchase music, TV shows, movies, ringtones, and audiobooks. Movies can be rented from the iTunes store as well.

Previewing content

Upon launching the iTunes Store app, you’ll notice three main sections: top, middle and bottom. The top of the interface contains buttons for genres, featured items, charts, and Wish List. The middle of the interface contains all of the actual content available, which includes things like artwork, preview buttons, purchase buttons, and the like. The bottom of the interface features five media tabs, four of which are editable to meet your specific needs. We’ll speak about each of the individual tabs in a later section of this guide.

Navigating the iTunes Store app interface

For now, let’s talk about previewing the content available to you in the iTunes Store. The middle of the interface, as mentioned, contains all of the content awaiting your consumption. Each media tab in the iTunes Store app contains a Featured button, which acts a hot-bed for new releases, specials, and popular items.

Featured button versus the Charts button

Next to the Featured button lies the Charts button. Charts, which is also available in each of the other main media tabs, is a spot for highlighting all of the current chart-toppers. For example, inside of the Music tab’s Charts section, you’ll find top songs, albums, and music videos.

Persistent previews are new to iOS 7

To preview content inside any of the main media tabs, simply tap on the artwork associated with that content. If you tap on the album artwork associated with an individual song, the song preview will begin playing immediately. Generally speaking, song previews are about 90 seconds in length, a generous provision that debuted back in 2010.

Watching a movie trailer

For movies and TV shows, you’ll find trailers that you can watch instead of the audio-based previews presented in the Music media tab. For Audiobooks, you’ll find a a 90 second audible preview, but it’s presented in a style that’s slightly different from the traditional song. Ringtone preview lengths are, of course, shorter, since ringtones are less lengthy than a full song.

Listening to an Audiobook preview

We’ll get deeper into the nuances of each media tab in the tabs section later on in this tutorial. Just keep in mind that virtually all content available within the iTunes Store can be previewed to some degree. This helps to ensure that you will be satisfied with your purchase.

Single item view

Each iTunes Store media entity shares the same basic common structure when viewing individual items. The following sections make up the single item view:

The upper area of the single item view

Upper area – contains a link back to previous content, a Share button, and a Wish List button.

Single item details

Item details – artwork, name, author, star rating, purchase links, and other meta data details.

The Details/Songs tab

Details/Songs tab – This tab is the most varied, and differs depending on the type of media involved. For Music and Tones, this tab is named Songs, and contains a listing of all songs included on any particular release. All other forms of media contain some sort of description or summary, perhaps trailers or teasers.

You’ll find additional meta details media items such as Studio, Genre, Release date, Run Time, Size, Format, Network, Notes, etc. For video based content, the bottom of the Details section contains a link to switch between SD and HD quality videos.

The Reviews tab

Reviews tab – The Reviews section is pretty much exactly the same as the Reviews section on the App Store. It features the ability to like an item via Facebook integration, write a star-based review or a detailed review, and read reviews left by others.

The Related tab

Related tab – Here you’ll find content related to the single item that you’re currently viewing. In the case of movies, you’ll find sequels, and other related films. In the case of Music, you might find other albums and singles featuring the same artist. You’ll even find cross media promoted items. For example, you might notice a movie or a music video when selecting related items for a particular album that you like.

How to download content

Speaking of purchases, let’s talk a bit about downloading content. Most of the content available on the iTunes Store is for sale. There are times when you can download items for free, but the primary method for acquiring content from the iTunes Store app is by purchasing, or, as with the case for some movies, renting.

Before you’re able to download anything, you’ll need to ensure that you have an Apple ID logged into the iTunes & App Store section of the stock Settings app. The account must have a valid credit card associated with it before you can make any purchases.

You’ll need to sign in with a valid Apple ID

Once you have the Apple ID created and configured, you can begin making purchases on the iTunes Store. Tap the price box of an item, and you will immediately see the button change to ‘Buy’ in order to confirm your intentions. Tap the Buy button, and the purchase will initiate. If you recently purchased content from the iTunes Store or the App Store, the purchase will complete without verifying your Apple ID password. If you fall outside of this grace period window, which is only a few minutes, you will need to verify your Apple ID password before the purchase is completed.

“Purchasing” a Free TV show via the iTunes Store app

Using the Watch button after download a TV show

Once you’ve complete a download, the Buy button will change into a Play/Watch button. This Play button will link you to the respective app—Music or Videos—needed to play your content.

Sharing

Sharing items can be performed while in single item view. To learn more about single item view, see the previewing content section above.

Sharing a TV show episode

Tapping the share button in the upper right-hand corner of the iTunes Store app interface will present the iOS 7 universal share pane. From there, you can share links to all of your favorite iTunes Store content via the stock Messages app, Mail app, Twitter, or Facebook. You can also copy the link, Gift an item, or add an item to your Wish List.

Wish List & History

You can easily add items to your Wish List by means of the share button mentioned in the previous section. You can view your Wish List by tapping the Wish List button that resides in the upper right-hand corner of the iTunes Store interface. Unlike the Share button, the Wish List button is always accessible no matter where you are in the iTunes Store app.

Wish List section

The Wish List button is actually comprised of three different sections—Wish List, Radio, and Previews. The Wish List section allows you to see any item added to your Wish List. From there, you can purchase items directly, or tap on them to go into their respective single item view.

The iTunes Store Wish List

You can edit individual Wish List items by tapping the Edit button in the upper left-hand corner of the screen. You can then select individual items via the check box to the left of each item in order to prune entries.

Radio section

The Radio section allows you to see all of the songs you’ve listened to on iTunes Radio, along with buttons to buy the song, and artwork that links to its single item view.

The Radio section of the iTunes Store Wish List

The Radio section displays radio plays from any device that you have linked to your Apple ID. You should see a heading to indicate which device a particular song played on.

If you’d like to clear items from the Radio section, tap the Clear button in the upper left-hand corner of the screen. This clear button will clear all items from the Radio section in one fell swoop.

Previews section

The last section available when tapping the Wish List button is the Previews section. The Previews section contains a list of all of the Music, Tones, or Audiobooks you have previewed before. Like the other sections, you can directly buy previewed content from this view.

The Preview section of the iTunes Store Wish List

If you’d like to clear items from the Previews section, tap the Clear button in the upper left-hand corner of the screen. This button will clear all items from the Previews section at once.

Redeeming and sending gift cards

The process of redeeming and sending gift cards is exactly the same as it is on the App Store app. For that reason, we encourage you to view those respective sections in our Ultimate App Store guide.

Tabs

Like the stock Music app, the bottom of the iTunes Store app features several tabs for accessing differing types of information. At all times, you will find five tabs at the bottom of the interface. These consist of four customizable tabs, followed by a More tab.

More

The More tab is the tab that you’ll need when you want to access the whole gamut of what the iTunes Store app has to offer. It’s a way to access the tabs that haven’t been privileged with access to the bottom of the interface.

The More tab Edit interface lets your customize other tabs

Tapping the More tab opens the More page, which contains five additional tabs. These tabs will differ depending on how you’ve chosen to configure the tabs that already appear at the iTunes Store app interface. By tapping the Edit button that resides in the upper right-hand corner of the screen, you’ll gain access to rearrange any of the nine tabs present.

Drag the icons to the bottom of the interface while while in edit mode to organize any of the nine available tabs. Once you’ve finished rearranging the tabs, tap the Done button in the upper right-hand corner to exit edit mode.

Music

The Music tab is perhaps what iTunes is best known for. After all, iTunes began as a way to manage music, and eventually progressed to the point where it was a purchasing platform for all sorts of media, including music. The iTunes Store features 23 different genres of music, and they are as follows:

Alternative

Blues

Children’s Music

Christian & Gospel

Classical

Comedy

Country

Dance

Electronic

Fitness & Workout

Hip-Hop/Rap

Holiday

Jazz

Latino

Metal

Music Videos

Pop

R&B/Soul

Reggae

Rock

Singer/Songwriter

Soundtrack

World

Pricing

Most songs found on the iTunes Store start at $1.29, but songs can be purchased for as cheap as $0.69 if on sale. Album prices also vary considerably. Many new albums are available for $9.99, even if individual songs are priced at $1.29 and feature more than eight songs. Generally speaking, full albums provide a better “bang for your buck” than buying individual tracks.

Bitrate & Codec

All of the music sold on iTunes uses the AAC codec at 256kbps. Many new albums are now ‘Mastered for iTunes’, which basically means that music is encoded to sound good even at lower bit-rates. For more information on ‘Mastered for iTunes’ albums, check out this link.

Persistant previews

One of the unique things about music in the iTunes Store app is that it can be previewed while you peruse the rest of the iTunes Store interface. Once you begin playing a preview, you can switch tabs and still see the preview of the song, including its progression, a stop button, and a button for purchasing the song.

Explicit

Switching between Explicit and “Clean” music content

Most of the albums contained within iTunes that features explicit lyrics are marked with a red ‘E’ to signify such. Most explicit albums available on iTunes feature “clean” versions that can be accessed via the Related tab on its single item view.

iTunes Radio

Accessing iTunes Radio directly from the iTunes Store app

Amongst all of the other albums, singles, and featured sections found in the Music tab, is the iTunes Radio section. Tapping any of the items found under the iTunes Radio section will cause the stock Music app to open and begin playing that station.

Movies

The Movies tab is unique, because Movies can be purchased and, in some cases, rented. Movies are the only form of media that features a rental option. Here is a list of all of the available genres found in the Movies tab of the iTunes Store app:

Genres

Kids & Family

Comedy

Action & Adventure

Classics

Documentary

Drama

Foreign

Horror

Independent

Music

Romance

Sci-Fi & Fantasy

Short Films

Sports

Thriller

Western

Pricing

Generally speaking, movies range between $9.99 and $19.99. Sometimes Apple runs amazing deals that allow you to pick up bundles of movies for one low price. For example, three movies that normal retail for $14.99 a piece might be sold for $9.99 collectively. That’s a savings of almost $35.

Standard definition movies are generally cheaper than their HD counterparts, but not necessarily. Usually, you can find the standard definition version cheaper by $2-5 dollars.

Renting

Notice the option to buy or rent

Sometimes, Apple will allow you to rent movies instead of buying them. In rarer cases, you’ll find movies that are only available to rent and not available for purchase. This is largely based on deals that have established with movie studios, so not all movies are available to rent. If a movie is available to rent, you’ll see a Rent button underneath the Buy button on the movie’s single item view. Rentals are always cheaper than buying a movie, but you only get temporary access to rented movies, whereas you get lifetime access to movies that are purchased.

A rental only title

Rented movies have a 30-day shelf life, assuming that you haven’t begun watching the movie. Once you start watching a rented movie, you have 24 hours (US) to complete the viewing. If you live somewhere besides the United States, the watch period is extended to 48 hours. Rented movies can be watched as many times as desired within the window periods.

Quality

Switching between HD and SD content

Most new movies are available in high definition (720p or 1080p), but you have the option to watch purchasable and rental movies movies in standard definition as well. Standard definition movies are usually cheaper (though, not always) and download faster due to the smaller file size. High definition movies feature an ‘HD’ logo next to the title of the film. You can switch between HD and SD versions of a film by scrolling to the bottom of the single item view’s Detail tab, and tapping the “Also Available in…” button.

Tones

If you want a quick and easy way to add ringtones to your iPhone, then the Tones section of the iTunes Store is the section for you. While the ringtones available on the store are severely overpriced in our opinion, it’s hard to argue with the sheer convenience of simply downloading a ringtone and using it immediately.

Ringtones are insanely overpriced

Ringtones can be created by other much-less convenient means, but the fact that Apple has so many tones so readily available makes it an easy sell. You can find the following genres to meet all of your ringtone needs:

Genres

Alternative

Blues

Children’s Music

Inspirational

Classical

Comedy

Country

Dance

Electronic

Hip-Hop/Rap

Jazz

Latin

Pop

R&B/Soul

Reggae

Rock

Singer/Songwriter

Soundtrack

World

Dialogue

Music

Sound Effects

Like the Music tab, you can preview ringtones found in the Tones tab and they are of the persistent variety. This means that you can preview a ringtone and browse the rest of the iTunes Store interface while still being able to stop or purchase that ringtone at any given time.

Once purchased and downloaded, you can assign your ringtone directly to a contact or make it your generic ringtone for your entire device.

TV Shows

Genres

Animation

Classic

Comedy

Drama

Kids

Nonfiction

Reality TV

Sci-Fi & Fantasy

Sports

Pricing

Quality

Like movies, TV shows come in SD and HD versions. The HD versions are usually more expensive than their SD counterparts by about a buck.

Season Pass

The Season Pass feature is exclusive to TV shows found in the iTunes Store. Season Pass allows you to purchase an entire season of  a show before all of the season’s episodes have been released. It’s sort of like pre-ordering a full season, which means you don’t have to worry about purchasing each episode individually as it arrives on iTunes.

Purchasing a Season Pass

Season Passes often come at some sort of monetary discount, and at times, include bonus content. Season Passes are only available for TV shows that are currently running on broadcast TV. Shows that have finished airing can be purchased as a full season, which is different than a Season Pass. When new Season Pass episodes arrive, you’ll be sent an email alerting you of the episode’s availability.

Details on how Season Pass works

A Season Pass includes all current and future episodes of a particular show’s season. Current episodes will download immediately after purchasing  Season Pass, and future episodes will download when you sign in to iTunes on your device.

Audiobooks

The last media category available in iTunes is the often overlooked Audiobook. The following Audiobook categories are available to choose from:

Categories

Arts & Entertainment

Audiobooks Latino

Biography & Memoir

Business

Classics

Comedy

Drama & Poetry

Fiction

History

Kids & Young Adults

Languages

Mystery

News

Nonfiction

Programs & Performances

Religion & Spirituality

Romance

Sci Fi & Fantasy

Science

Self Development

Speakers & Storytellers

Spoken Word

Sports

Technology

Travel & Adventure

Pricing

Breaking the mold of every other form of media available in the iTunes Store, audiobooks are priced with a five cent ending value instead of a 9 cent ending value i.e. $9.95 vs $9.99. Prices of Audiobooks vary greatly. I’ve seen some as low at 5.95, and some closer to the $30 range.

Previews

Audiobook previews differ slightly from music and tones previews

Unlike the previews available for Music and Tones, the previews available in the Audiobooks tab are good old fashioned HTML embeds. Each preview is about 90 seconds in length.

Search

The iTunes Store search is a bit different than one might expect. Instead of only searching for the categories of media directly available in iTunes, it searches for media outside of the iTunes Store as well. When you perform a search, here are all the different types of media that you can find:

Songs

Albums

Movies

Podcasts – Podcasts app required

Podcast Episodes – Podcasts app required

TV Seasons

TV Episodes

Books – iBooks Required

Audiobooks

Music Videos

Ringtones

Alert Tones

Collections – iTunes U required

iTunes U Episodes – iTunes U required

Courses – iTunes U required

iTunes U Materials – iTunes U required

The search result page features a filter near the bottom of the search box for filtering the type of media that is displayed. You can select the All section to display all of the forms of media, or you can choose the Songs, Albums, or More section to filter the search results.

Search is a powerful way to find a variety of media content

Selecting the More tab will open up a scroll selector at the bottom of the interface, which allows you to select from the following filters:

All

Songs

Albums

Movies

Podcasts

TV Seasons

Books

Audiobooks

Music Videos

Ringtones

Collections

Courses

The one media type that’s noticeably missing is apps. Apps can only be searched and downloaded via the App Store app. With that in mind, be sure to view our Ultimate App Store guide for more information on downloading apps.

Genius

You can use the Genius tab to find additional media that may appeal to you. Genius results are similar to those that you’ll find when using the Music app. The Genius algorithm is able to find Music, Movies, and TV Shows that you may like based on your other content and purchased items.

The Genius page features three sections that return results based on your likes. The three sections are:

Music

Movies

TV Shows

Music is broken up into songs and albums. Movies and TV Shows are just a list of movies that Genius thinks you might like. Genius allows you to swipe to rate the movie and TV show picks to help further curate its selections.

It looks like my wife has been using my Apple ID

You can break Genius suggestions down further by using the Genres button in the upper right-hand corner of the page. Genius will only return Genres that it thinks you might be interested in, so the list won’t be the exhaustive list that you’d find in other tabs.

Purchased

The Purchased tab contains a list of all the the purchases that you’ve made on the iTunes Store, regardless of the device that you purchased them on. Purchases are directly tied to an Apple ID, so you’ll find items that you’ve purchased on other devices listed here.

Accessing previously purchases content and downloading

Purchases are broken up into individual types of media. For example, the Music section in the Purchased tab only pertains to songs and albums that have been purchased. The Music section is further broken up into recent purchases, all songs, and an alphabetical list of all music items based on artist name.

The Purchased tab is broken up into different media types

At the top of the music section of the Purchased tab are two buttons for further filtering the music items. The All button displays all purchases, and the “Not on this…” button displays only items that have not been downloaded to the device you’re currently using.

Purchases are broken up into various categories

Purchased button oddity

The Purchased button links to the stock Music app’s Playlist tab

In the upper right-hand corner of the Download tab, you’ll find a Purchased button, which, one would think, would lead back to the Purchased tab in the iTunes Store app. Not so. The Purchased tab links to a Purchased playlist in the stock Music app, that may or may not exist. It’s the weirdest thing, and I don’t see why Apple decided to map this button to the stock Music app, no less to a playlist that can be easily removed by the user.

Settings

At the top of the iTunes & App Store preferences, you’ll find a section for entering in your Apple ID. This is the Apple ID that will be associated with all iTunes Store purchases. It’s also the Apple ID that you should use for the account that contains previous purchases that you want to re-download.

Conclusion

The iTunes Store is an app stuffed to the brim with content. It’s an exhaustive collection of some of the best media available. iTunes is the digital entertainment hub, and it’s one of the reasons that people stay locked into the Apple ecosystem.

Adobe After Effects Ultimate Guide 2023

Hello everyone and welcome to Adobe After Effects Ultimate Guide 2023.

In this video, we’re going to go over a course overview of what we’re going to be learning throughout the course.

So in Section two, we’re going to do a deep dive into creative cloud plans and pricing.

So we’ll cover individuals, business students and teachers and schools and universities.

Then we’ll learn how to create a creative cloud account for free.

And then we’ll talk about creative cloud web in Section three and also learn how to install after effects in Section three.

In Section four, we’re going to be talking about the welcome page.

So we’ll cover all of these buttons here.

So how to create a new project to open a project home, learn new team project How to open a team project, how to search what’s new in After Effects.

And also we’ll talk about account and we’ll talk about all that interesting stuff there.

Okay, then we’re going to build out a project.

So I’m going to use the final project that I built as an example.

But we’re going to build out a simple project and then we’re going to look at the file manual.

So file edit, composition, layer, effect, animation, view, window and help.

And what I meant by file menu was main menu.

Okay.

Then in the Windows panel, we’re going to talk about workspaces and then we’re going to cover all of the panels here that are inside of after effects.

Then we’ll go and dive into the preferences and talk about general previews, display import output

grids and guides, labels, media and disk caches.

Aakash Video Preview Appearance New Project AutoSave Memory and Performance Audio Hardware Audio Output Mapping Sync Settings Type Scripting and expressions 3D and notifications.

Okay.

From there, we’ll learn about the tools.

Which you can see here.

And then we’ll finish up a simpler project than this with those tools and learn how to use the tools with an actual project.

Okay.

Then we’re going to get to the fun part of the course where we’re going to build out not one but 30 projects.

And the key to this is repetition and practice.

Okay.

And I’m going to help you to practice and teach you and walk you through step by step how to edit my promo videos and add some effects to it by going to my website, which is Learn Talk Project files, e-comm to grab the zip files that I have. 

In fact, let’s take a look at that right now. 

So we’re going to go to this website and open up a new window here and we’re going to go to learntechprojectfiles dot com. 

We’re going to go to After Effects 2023 projects. 

And you can see right here all of the project files that we’re going to be looking at. 

Okay. 

So it goes from a logo to a promo video to all of these promo videos that we’re going to build in with all these different files and different things like that.

And I’ll walk you through step by step, each one of those. 

We’re going to have a great time. 

Okay. 

I’m telling you right now, it’s going to be a lot of fun. 

And then we’ll wrap the course up with a summary and a thank you video of what we learned throughout the course. 

So with that, I want to tell you one thing. 

Thank you so much for watching and I’ll see you in the next video.

Goals Prerequisites

Willingness to learn and Have Fun!

No Prior Experience Required.  Will walk you through the basics to get Adobe Creative Cloud Account with Free Trial

No Prior Experience Required.  Will walk you through how to Install Adobe After Effects 2023

Beginner to Advanced Students wanting to Learn How to Build Project with Adobe After Effects 2023

Beginners curious about Adobe After Effects 2023

The Ultimate Guide Into Digital Shelf Analytics In 2023

If you are a small Consumer Packaged Goods (CPG) company that relies on online sales, partnering with a large online retailer, such as Amazon, eBay, or AliExpress, to showcase your products would give you higher chances of visibility. And as you grow, you’d need to partner with more regional-specific retailers to infiltrate their domestic market (see Figure 1).

Figure 1: Top retail websites measured by online traffic, Statista

The problem arises when your partnerships, product range, and factors of interest to monitor, expand to the point where it is almost impossible to manually keep tracking them.

In this article, we will explore the concept of digital shelf analytics (DSA) as a solution to this issue which works by streamlining the collection and visualization of all data you would need to analyze the performance of your products on all platforms’ digital shelves. But before we do that, let’s familiarize ourselves with some basics.

What is a digital shelf?

As a CPG manufacturer, you may pay a commission to a retail shop to have your products displayed on their aisle shelves.

The electronic version of that phenomenon is the digital shelf, the scenario in which you pay an online retailer or an e-commerce platform owner to have your product displayed on their website.

What is digital shelf analytics (DSA)?

You put items on retailers’ shelves to attract the consumer’s attention. Capturing that attention is a factor of:

Tagging each item with the most recent price tag,

Making sure that the price you’ve tagged is competitive,

Making sure that the packaging is alluring and the graphics on it are aesthetically pleasing,

Strategically shelf-positioning the products (i.e. if you’re marketing to kids, you would want to place them lower so they would reach it),

And focusing on displaying your most popular and best-selling items.

Shelf analytics is the process of continuously monitoring these components and acting on the insights you’ve gained.

Digital shelf analytics covers all of these things and more, with the exception that you can’t physically go along the aisles to observe if these variables are optimized. As a result, you’d require assistance.

How to analyze the digital shelf?

Figure 2: Every 60 seconds sees an additional $1.6M in online expenditure, Statista

In order to accomplish such data collection, businesses can leverage web scrapers which are tools that target specific websites, extract relevant data, and send it to the users in the designated format.

Sponsored:

Bright Data’s Data Collector has the ability to scrape publicly available data from the web to inform businesses how each of their products is doing. For instance, a partner of Bright Data uses their Data Collector to collect and present public data on 1.5 million products everyday from retailers for actionable insights. Using data collector, businesses can collect all relevant information, such as:

How many goods they sell on various platforms,

Whether their products have caused any harm,

Whether competitors are giving discounts on similar products.

To explore the web scraping marketplace, check our data-driven list of web scrapers.

What are the use cases of digital shelf analytics?

There are aspects that you must continually check to operate an efficient e-commerce campaign, just as there are factors that you must constantly watch while exhibiting your goods on physical shelves.

You’ll get useful information from digital shelf analytics on:

Sales breakdown

Sales data is one of the types of information you can get from a web scraper. The following are some of the purposes for which the data can be broken down:

Seeing the amount of sales for each product,

Seeing on which retail website your products were sold the most,

Seeing which of your items are over/underperforming,

Seeing to which markets and to what demographics you appealed to the most (that is if the users have consented to giving this personal data away).

Recommendation: The information you get at this point can help you direct your marketing effort. For example, you can eliminate underperforming goods from your product line to focus all of your resources on those that are performing well. Or if only one age cohort is buying from you, you can try to figure out why the others aren’t.

Customer reviews

Because people cannot physically inspect a product online, they rely on the user experience of others.

A survey done by Local Bright showed that 87% of online shoppers read customer reviews, with only 48% of them going through with a purchase from a seller with less than a four-star rating.

Recommendation: Gathering customer reviews from all platforms are one of DSA’s features. This will allow you to immediately address the negative ones and improve on the positive ones. As a result, your brand’s reputation will be preserved. Besides, 30% of all customer reviews might be fake. You can report those as well.

Competitors’ prices

Recommendation: Especially if you are operating in a dynamic market, you stand to lose/gain customers with marginal price differences. That is why it’s crucial to always be aware of how different your price is from your competitors’. DSA will keep you updated with price fluctuations in your market, enabling you to undertake a dynamic pricing strategy.

Ranking and visibility

SEO is a major factor in how visible your products are on the web and in search engines. Research done by HubSpot showed that 75% of users never go past the first page of results. Favorable online reviews, for instance, are one of the factors that will push your ranking higher. Other variables include:

Product data: How accurate is your product’s data in terms of price, weight, dimension, year of purchase, etc.

Product description: How accurately does your description match the product’s functionality?

Photo: Have you included high resolution and good quality pictures with your product’s ad?

Producer’s profile: Have you attached your company’s profile to the listing, so people can access it?

(See Figure 3 for a demo of how the web scraper provides you with this data)

Figure 3: The web scraper crawling the web to continuously provide you with real-time data, Source: Bright Data

Recommendation: DSA will constantly provide you with these details in your product’s listing so you can ensure that they are consistent across the board, that there is no missing information, and that you have provided the customer with all the information they might to factor in before choosing between you and the competitors.

For more on e-commerce technology

If you are interested in learning more about e-commerce, we have an archive of articles:

In addition, we have data-driven lists of vendors for:

e-commerce personalization,

And e-commerce marketing solutions, both of which you can leverage to better learn your market and to target it more accurately.

Lastly, we have a transparent list of analytics platform vendors.

Go through them and we will help you choose the best one tailored to your needs.

He primarily writes about RPA and process automation, MSPs, Ordinal Inscriptions, IoT, and to jazz it up a bit, sometimes FinTech.

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The Ultimate Android Tethering Guide

Tethering: It’s one of the most convenient features your smartphone has, yet carriers insist on restricting it.

Tethering most often refers to using your smartphone as a mobile hotspot. In other words, it lets you connect to the Internet on your laptop, tablet, or Wi-Fi enabled device, using your phone’s data connection. Tethering is very useful if you happen to be in an area that has no free Wi-Fi and you need to do your computing on a device other than your phone.

[Related: How to tether your iPhone]

Carriers don’t really want you to use this oh-so-convenient option, because users who tether are more likely to use a lot of data. After all, it’s much easier to use data when you’re browsing on a laptop or a tablet, than when you’re limited to your smartphone’s tiny screen. You might argue that, since most mobile plans feature limited data anyway, it shouldn’t matter how you happen to use that data. But some carriers disagree, and will typically charge an extra $20 to $50 per month for tethering plans.

Tethering on your carrier

Verizon

You may or may not have heard the news: Verizon recently announced that, thanks to an FCC investigation, it will stop blocking its Android users from downloading and using third-party tethering apps. This means that Verizon’s Android users on usage-based plans can avoid the $20 tethering fee by using a third-party app instead of their phone’s built-in tethering option (called Mobile Broadband Connect).

This doesn’t mean that all tethering on Verizon is free, though?it’s not. Here’s the breakdown:

If you have a new Verizon “Share Everything” plan, you can use your phone’s built-in mobile hotspot feature or a third-party tethering app free of charge? but you’re limited to the data in your Share Everything data pool. Overage rates for shared data plans are $15 per gigabyte.

If you have an old usage-based data plan, you can now use a third-party tethering app free of charge. You can also use your phone’s mobile hotspot feature for an additional $20 per month (per device), which also gets you an additional 2GB of data.

If you have an old unlimited plan, you are technically required to pay $20 per month for tethering? whether you’re using a third-party app or your phone’s mobile hotspot feature. However, Verizon has no way of knowing if you’re using a third-party app to tether.

AT&T

AT&T was not part of the FCC investigation that forced Verizon to allow third-party tethering apps on Android phones, so AT&T still charges for all tethering. Unlike Verizon, AT&T never blocked third-party tethering apps from its phones?rather, it monitors its users’ data habits, and sends them text messages and emails telling them that if they do not stop tethering for free they will be automatically signed up for an AT&T tethering plan.

Here’s how much it costs to tether on AT&T:

If you have a new AT&T Mobile Share plan, you can use your phone’s built-in tethering app, as well as a third-party tethering app, for free?but it will sap data from your shared data pool. Overage rates for shared data plans are $15 for each gigabyte of data you go over.

If you have an older, usage-based data plan, you can use your phone’s built-in tethering app, as well as third-party tethering apps, for an additional $20 a month per line, which will also give you an extra 2GB of data.

If you have a grandfathered-in unlimited data plan, tethering is not an option?you’ll have to upgrade to a (limited) tethered plan, or AT&T will upgrade you automatically if it suspects you’re tethering.

Sprint

Sprint is the only carrier that still has unlimited phone data plans. However, Sprint does not allow you to tether on your unlimited data plan. Instead, you’re required to purchase a tethering option, which gives you a couple of gigabytes for tethering (though your phone will still have unlimited data).

Here are your options (or lack thereof) on Sprint:

If you have an unlimited data plan (and you do, because Sprint requires all smartphones to be on an unlimited data plan), tethering will cost you $19.99 a month for 2GB of data and $49.99 a month for 6GB of data. This means you’ll be able to use 2GB or 6GB of tethering data, but you’ll still have unlimited data as long as you’re just using your phone.

If you have a usage-based data plan on your Sprint tablet, you can purchase the same options (2GB for $19.99 per month or 6GB for $49.99 per month) for tethering. In this case, tethering data is also separate?it does not come out of your bucket of usage-based data.

If you go over your 2GB or 6GB limit, you’ll be charged an additional $0.05 per MB?which equals a whopping $51.20 per additional GB.

Some people may have the old tethering option of 5GB for $29.99 per month, and they will be allowed to keep this until they change plans

T-Mobile

T-Mobile will be introducing a new unlimited data plan in September. However, this unlimited plan will not support tethering. Instead, customers who want to tether their phones will have to use one of T-Mobile’s existing value or classic plans.

Here’s the breakdown of T-Mobile’s tethering costs:

If you have a usage-based 2GB data plan, you can add tethering to your plan for $14.99 a month. This gets you an additional 2GB of data.

If you have a usage-based 5GB or 10GB plan, tethering is available at no additional cost. Tethering takes data from your existing data pool of 5GB or 10GB.

If you have an unlimited data plan, you’re not allowed to tether. T-Mobile does not allow the use of third-party tethering apps on its network.

Third-party tethering apps for Android

There are two ways to tether on your Android phone?you can use your phone’s built-in hotspot feature, which may or may not incur charges from your carrier. Or you can use a third-party tethering app.

While most carriers (AT&T, Sprint, and T-Mobile) do not technically allow the use of third-party tethering apps, many third-party tethering apps are still available and will work on phones on those networks. Whether you use a third-party app for tethering is at your discretion, since networks will often charge you if they discover you’re using tethering data and not paying for it.

Remember, if you do choose to use a third-party app for tethering, it’s a good idea to be conservative about how much data you use. If you only tether your laptop to your phone’s data connection to check email on the fly, your carrier probably won’t notice. But if you’re constantly streaming Netflix videos on your tablet using your phone’s data connection, your carrier will probably get suspicious?especially if you have an unlimited data plan.

Numerous third-party tethering apps are available today, including apps for rooted and nonrooted phones. Here are a few of the better options:

Tethering apps for nonrooted phones

PdaNet: PdaNet is a free download on Google Play, but this only gets you a 14-day trial. After 14 days, the app will block access to secure websites (websites that require a login) unless you purchase the full edition for $15.95. PdaNet allows you to tether your phone’s data connection to your laptop using a USB cable or Bluetooth dial-up networking, or to turn your phone into a Wi-Fi hotspot (though the Wi-Fi hotspot mode does not work on all phones).

EasyTether: EasyTether is a USB tethering app, which means it lets you share your phone’s data connection with your laptop via a USB cable. It also lets you tether your game console (PlayStation 3, Nintendo Wii, or Xbox) using PC Internet Connection Sharing (you need to go through a computer first to tether your console). EasyTether has two versions: a free Lite version and a paid $9.99 version. The Lite version blocks secure websites, instant messengers, and game console tethering. The app supports Windows, Mac OS X, and Linux. As of this article’s writing, EasyTether was still blocked on Verizon devices.

Wifi Hotspot & USB Tether Pro: Wifi Hotspot & USB Tether is primarily for turning your phone into a Wi-Fi hotspot (complete with password), but it also allows you to tether your phone’s data connection to your computer via USB. This is yet another app with a free version (so you can see if it works on your phone) and a paid version that costs $14.99. The Lite version gives you a two-day, five-minutes-per-day trial.

The Reverse Tether app

Reverse tethering lets you tether your computer’s Internet connection to your phone so that your phone connects to the Web using your laptop?s connection. This is a much less common scenario, since it’s rare that you’ll find yourself in a place where your computer has an Internet connection but your phone does not. If you do find yourself in this situation, however, you can use the Reverse Tether app to share your computer’s Internet connection with your phone.

Reverse Tether is a $4.99 download in the Android Market, and requires a rooted Android device. To tether your computer’s Internet connection to your phone, all you need to do is download the app, make sure your device’s drivers are installed on your computer, and connect your computer to your phone using a USB cable.

Since Reverse Tether does not work with all Android devices, you can also download a trial version

for free to see if it works. The trial version lets you connect only during certain times, but it never expires.

Linking to your laptop

Tethering doesn’t apply only to your phone’s (or computer’s) data connection. The AirDroid app lets you wirelessly manage your phone from a browser window on your laptop. This can be useful if you’re at your computer anyway, but you want to be able to do things like listen to music that’s stored at your computer, write text messages, and organize your phone’s contacts.

From the AirDroid main screen, you can manage files, organize call logs, check and write text messages, look at photos, watch videos, play music, organize contacts, and install apps. Your device does not need to be rooted for AirDrive to run, but if it is rooted you’ll have access to a couple more features, such as seeing your device’s screen in real-time and taking screenshots.

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