Trending February 2024 # This Homekit Bug Could Make Your Iphone Completely Unusable; Here Are The Details # Suggested March 2024 # Top 5 Popular

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A security researcher has exposed a vulnerability in Apple’s HomeKit platform that could lead to your iPhone (or anyone else with access to your Apple Home setup) becoming unusable. The bug was reported by security researcher Trevor Spiniolas, who detailed in a blog post that name of a HomeKit device being changed to something around 500,000 characters long is what causes the issues…

In the blog post, Spiniolas says that the bug was initially reported to Apple on August 10th, and remains in iOS 15.2. The company allegedly promised to resolve the issue in a security update prior to 2023, but it did not make good on this promise. Apple now says it will revisit the problem in “early 2023,” but Spiniolas is taking matters into his own hands to publicly disclose the information in the meantime.

Here is the synopsis of the bug, according to Spiniolas’ blog post:

The security researcher notes that in iOS 15.1, Apple added a limit on the length of the name an app or the user can set for a Home accessory.

Using Apple’s HomeKit API, any iOS app with access to Home data may change the names of HomeKit devices. In iOS 15.1 (or possibly 15.0) a limit on the length of the name an app or the user can set was introduced. On iOS versions previous to these, an application can trigger the bug since this limit is not present. If the bug is triggered on a version of iOS without the limit and the device shares HomeKit data with a device on an iOS version with the limit, both will be still be affected.

Notably, the bug affects users even if they do not have any Home devices added. This would happen if someone were to accept “an invitation to a Home that contains a HomeKit device with a large string as its name.” This is true even on the latest release of iOS 15.2.

“If an attacker were to exploit this vulnerability, they would be much more likely to use Home invitations rather than an application anyways, since invitations would not require the user to actually own a HomeKit device,” Spiniolas continues.

The outcome

So, what’s the outcome if you’re impacted by this? It basically boils down to whether or not you have Home devices enabled in Control Center. As Spiniolas notes, Home devices being enabled in Control Center is the default behavior when a user has access to Home devices.

Here’s what happens if the devices does not have Home devices enabled in Control Center:

The Home app will become completely unusable, crashing upon launch. Rebooting or updating the device does not resolve the problem. If the device is restored but then signs back into the previously used iCloud, the Home app will once again become unusable.

And if your devices does have Home devices enabled in Control Center:

iOS will become unresponsive. All input to the device is ignored or significantly delayed, and it will be unable to meaningfully communicate over USB. After around a minute, backboardd will be terminated by watchdog and reload, but the device will remain unresponsive. This cycle will repeat indefinitely with an occasional reboot. Rebooting, though, does not resolve the issue, nor does updating the device. Since USB communication will no longer function except from Recovery or DFU mode, at this point the user has effectively lost all local data as their device is unusable and cannot be backed up. Critically, if the user restores their device and signs back into the previously used iCloud linked to the data, the bug will once again be triggered with the exact same effects as before.

Here’s a video of this issue in action:

9to5Mac’s Take

This HomeKit bug is significant for all of the reasons Spiniolas has outlined in his blog post. Perhaps even more worrisome, however, is that Apple has known about the issue since August, and not yet rolled out a complete fix. Apple’s bug reporting system has faced criticism over the years, and it’s clear that not all of the quirks have been resolved.

You can read the full blog post with more details on this vulnerability right here. Again, Apple has reportedly promised Spiniolas that it will patch this issue in “early 2023,” but no further details are available.

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Iphone Not Receiving Texts? Here Are 17 Solutions To Fix This

Note: In this post, we have focused on solutions to fix iPhone not getting SMS texts. If Apple’s iMessage isn’t working on your iPhone, please head over to this guide.

1. Turn on the cellular line

Follow these steps to ensure your phone line is turned on:

Open the Settings app and tap Cellular.

From here, make sure the line is enabled. If you use two or more SIM cards on your iPhone, select one where you want to receive the texts and make sure the switch next to Turn On This Line is green.

2. Look inside message filters

Sometimes, the texts may be coming to your iPhone, but you aren’t able to see them because they are categorized in filters and hidden from plain view. Here’s how to see all your message without any sorting parameters:

Open the Messages app and tap the back button (<) from the top left. If you don’t see it, skip the step below and move to the next solution.

Tap All Messages, and now you’ll see all the messages without filters. Go through the texts and see if you find the text.

3. Show messages from all lines

If you use two or more SIM cards, you may have selected to show the messages for just one line. To view all your messages, tap the More button and select All Lines.

4. Enable and disable Airplane mode

Before moving further, go to the Control Center and enable Airplane mode. Next, wait 15 seconds and tap the same icon to disable Airplane mode. After this, your phone will search for the network and latch to a stable one, ensuring new texts are pushed to your iPhone.

5. Restart your iPhone

Sometimes, your iPhone may not receive text from Android phones and other users due to temporary anomalies. To address this, turn off your iPhone and turn it back on. This is an important solution that you shouldn’t skip.

6. Check the network connection

Do you see two, three, or four cellular signal bars at the top of your iPhone screen? If yes, that’s a good sign. However, if there is just one bar or none, that means you’re in an area with poor or no cellular signal for your SIM card. In these situations, you can move to a location where there is better signal reception. Once your iPhone gets a signal, it should get the texts. Or, if you’re indoors, consider enabling Wi-Fi Calling, which will help send SMS messages over Wi-Fi.

7. Manually search for network

Your iPhone automatically connects to your carrier network. However, in areas with patchy coverage, your iPhone may not auto-join a network and instead show No Signal. In these situations, you can manually scan the area for available networks:

Open the Settings app and tap Cellular.

Select your line and tap Network Selection.

Turn off the switch for Automatic, which will force your iPhone to search for cellular networks manually. Once you see the name of your carrier, tap to select it. After you do that, you should see one, two, or more signal bars, which will be enough to send and receive text messages.

8. Make sure your SIM card is allowed to receive texts

Next, it’s vital to have a working cellular plan. Without a cellular plan, your carrier will not let you receive messages on your number.

So open your carrier’s app or website and ensure you have enough prepaid allowance to send and receive messages. If you’re on a postpaid billing plan, check if your past bills are paid, and your service isn’t temporarily disconnected.

9. Turn on MMS Messaging

Is your friend or family member trying to send your a photo or video (multimedia attachment) via SMS, and it fails repeatedly? If yes, that’s because you haven’t enabled MMS on your iPhone. Here’s how to fix it:

Go to the Settings app and tap Messages.

Scroll down and turn on the switch for MMS Messaging.

Next, restart your iPhone and inform your friend that you have done the needful. Now, when they send you a text with a photo or video, it will be delivered to you (as long as your carrier supports it).

10. Make sure you haven’t blocked the sender 11. Take out the SIM card and reinsert it

You can’t follow these steps if you have an iPhone 14 bought in the USA. For all other iPhones, including iPhone 14 not purchased from the United States, use a SIM ejector tool to take out the SIM card. After wiping it with a soft dry cloth, reinsert it.

While you’re at it, you can also put this SIM card in another phone, and if messages are received there, that means the problem isn’t with the SIM or your carrier but your iPhone.

12. Try turning Wi-Fi Calling on or off

If you live in an area with little or no cellular coverage, enabling Wi-Fi Calling will allow you to make calls and send SMS using Wi-Fi.

In case Wi-Fi Calling was already on, turn it off and see if that helps.

13. Make sure the sender has your correct number

In rare cases, the person trying to message you may have your incorrect number. Please ask them to double-check. Secondly, if you aren’t receiving verification code texts or company messages, go to your profile on their website and make sure your correct number is mentioned with them.

14. Update to the latest carrier settings 15. Update your iPhone 16. Reset all network settings

This will almost certainly fix the problem of not getting text messages on iPhone. And in the rare case it doesn’t, that’s now most likely due to issues from your carrier’s end.

17. Contact your carrier

If you haven’t used a SIM card for a long time, paid the pending bills, or recharged your pre-paid plan, your carrier may freeze, block, hibernate, or deactivate your account. In this case, you won’t see a network signal when you pop in that SIM card on any phone. Sometimes, even if you see the signal bars, you won’t be able to make calls and send SMS.

Secondly, if you have been using a physical SIM card for a long time, it could potentially be worn out, and your iPhone isn’t able to read it properly. You can try ejecting and reinserting, hoping it does the trick.

But if none of the above-mentioned solutions help, contact your carrier and ask them if there is any issue with your account that would prevent you from receiving messages. If you can’t receive international texts, make sure to ask them the reason. If the SIM card is worn out, ask for a replacement.

In most cases, your carrier should be able to help fix the problem or will guide you accordingly. Here are the contact pages and customer care numbers of popular US carriers:

Check out next:

How To Make Memoji On Your Iphone

How to Create Memoji on Your iPhone

While sending a Memoji on iPhone that can mimic you is pretty fun, creating one can be tricky as there is no direct option. Below we have detailed the steps to create Memoji on iPhone and iPad:

1. Open the Messages app and compose a new message or open an existing conversation.

2. Tap the “Memoji” icon at the bottom of your iPhone’s screen.

4. Now, choose and customize different features like skin tone, hairstyle, eyes, and more, of your new Memoji.

5. Once you are satisfied with the created Memoji, tap “Done.”

How to Make Memoji Using the Messages App

As mentioned above, you can make Memoji directly from message conversations on your iPhone. We have shared another method that doesn’t need a message conversation to be opened. Here’s how you can –

1. Open your iPhone’s “Messages” app and tap the “Three Dot” button at the top right corner.

3. Tap the “Three Dot” button from the available options here.

4. Now, tap the “+” icon under the Memoji section and start creating and customizing your Memoji.

5. Lastly, tap “Done.”

To create another Memoji, again tap the “+” icon as shown in the fourth step above and repeat the process.

How to Edit Memoji on Your iPhone

1. Open the Messages app and compose a new message or open an existing conversation.

2. Tap the “Memoji” icon at the bottom of your iPhone’s screen.

3. Choose the Memoji you want to edit and tap the “Three Dot” button at the bottom left corner.

4. Now, tap the “Edit” tab.

6. Now, to save the changes, tap “Done.”

How to Use Memoji Stickers in iMessage or Other Messaging Apps

While Apple has been emphasizing animated Memoji, it also allows using the Memoji as stickers. You can use them in iPhone’s message app and some third-party apps, including WhatsApp. You even remove Memoji stickers from keyboard on iPhone and iPad. Here’s how you can use Memoji stickers on iPhone and iPad –

1. Open the Messages app and compose a new message or open an existing conversation.

2. Now, tap the “Memoji Stickers” button at the bottom right corner.

How to Send Animated Memoji in Messages on iPhone

You can create and send animated Memojis where the memojis will mimic your actions and animations to express better in a conversation.

1. Open the Messages app and compose a new message or open an existing conversation.

2. Now, tap the “Memoji” icon.

3. Here, select the Memoji you wish to animate and tap the “Record” button at the bottom right corner.

5. You can record for up to 30 secs and to stop the recording, tap the recording button again.

6. If you are satisfied with the recorded outcome, tap the “Send” button. Else tap the “Delete” button and start again.

While you are here, you can also check out How to Set Animated Memoji As Your Mac User Profile on the Lock Screen.

How to Use Memoji in FaceTime Calls on iPhone

1. Open the FaceTime app on your iPhone and initiate a call.

3. Tap the “Memoji” button.

4. Choose the Memoji and the “Animated Memoji” will mask your face.

5. To remove the Animated Memoji, tap the “X” button. 

Frequently Asked Questions

Ios 14: Here Are 7 Ways Iphone Is Improving As A Camera

Although Apple didn’t mention it during WWDC 2023 last month, iOS 14 brings improvements and new options to the iPhone camera. This includes faster shots, an option to use the volume up button to control Burst Mode, and even QuickTake available for older iPhones. Read on as we detail what’s new for the iPhone camera on iOS 14.

Faster Shots

What’s more important to a portable camera than being able to quickly take photos of unique moments?

With iOS 14, Apple says opening the Camera app and taking the first picture is up to 25% faster, while taking two or more pictures is 90% faster. For iPhones with Portrait Mode, photos are taken up to 15% faster.

These changes are automatically enabled to all devices running iOS 14, so you don’t need to change anything to benefit from these enhancements.

Prioritize Fast Shooting

While everyone can take pictures faster with iOS 14, the update includes a new option that makes this process even faster.

With the “Prioritize Fast Shooting” option available in the Settings app, the iPhone camera intelligently adapts image processing when you rapidly press the shutter button. iOS will take less time improving your shot, but you’ll have a better chance of capturing a specific moment.

Use Volume Up for Burst

Burst Mode allows users to take multiple photos in sequences, so they can choose only the best shots. A new option on iOS 14 lets you press the volume up button in the app Camera to take Burst photos. Pressing the volume down button with this option enabled starts a QuickTake recording on supported devices.

QuickTake and In-Camera Resolution Settings for older iPhone models

iPhone 11 models and the 2023 iPhone SE features QuickTake, which allows users to quickly record videos in the Camera app by simply holding the finger on the shutter button to start a video recording. QuickTake was only available for iPhone 11, but iPhone XR, iPhone XS, and iPhone XS Max owners can now use QuickTake with iOS 14.

There’s also a new “Video Format Control” toggle in the Camera settings that lets users change the video resolution in the Camera app when enabled. This was previously only available for iPhone 11, but now it works with all iPhone models that run iOS 14.

Mirror Front Camera

If you take a selfie with your iPhone, you’ll probably notice that the photo taken is different than what you see in the live preview. That’s because the Camera app shows you a mirrored preview, while the saved version is not.

With iOS 14, users can enable a new “Mirror Front Camera” option to save the mirrored photo just as you see while taking selfies.

Exposure Control

Another new option available with iOS 14 allows you to set and lock the exposure level for all photos and videos. That means you no longer have to swipe your finger on the screen to adjust the exposure level for each individual shot.

Unfortunately, this option is only available for iPhone XR and later.

Updated Night Mode

Apple hasn’t changed how iPhone 11’s Night Mode works, but the feature now uses the built-in gyroscope to help you keep your iPhone steady during a shot. You can also interrupt a Night Mode shot on iOS 14.


Apple hasn’t made major changes to the iOS Camera app this year, but these improvements certainly make the camera experience on iPhone even better. It’s also great that Apple has enabled options like QuickTake for older iPhone models.

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Review: Are Belkin’s Latest Wemo Lights Worth The Investment Before Homekit Support?


The setup for all three products in terms of getting connected is the same as most of Belkin’s Wemo products and designed to be quick and easy. Since all three are what Belkin calls “starter sets”, the boxes include everything you need to get up and running: Belkin’s “Wemo Link” WiFi bridge, a small iPhone adapter-size device that plugs into a power outlet, comes with all sets. The Wemo Link lets your various Belkin Wemo products connect to your Wi-Fi network, and lets you pair multiple products using a single bridge. So if you want to pick up some additional bulbs, for example, you can forgo the starter set the second time around and pick up just the bulbs since you already have a Wemo Link (a single Link supports up to 50 bulbs).

Once your bridge and lights are setup and plugged in, you’re supposed to be able to just download and open the Wemo app for iPhone. The app automatically scans for devices and lets you pair with a single tap to start controlling the light. In my experience, however, it took a few shots to get the lights connected. They’d be recognized in some cases but have trouble pairing, while in other cases they would’t appear at all. During other instances the app would attempt to download a firmware update before crashing or giving an error and forcing me to start over. I gave up after a handful of attempts the first time, but I tried again the next day and got everything connected after a reboot or two of the bridge.

Now that I actually have the lights connected and the firmware update installed, I haven’t experienced many issues with connectivity when controlling the lights from the app. A minor stepping-stone to get to the good stuff, but plan to set aside much longer than a quick 5 or 10 minutes for setup.


The features of the three products are quite similar, as they are controlled via Belkin’s Wemo app once synced to you Wi-Fi network. All include the ability to change colors and or temperature, control the lights individually or create groups for several at once, and all have brightness control and sleep faders. There’s also a Rules feature within the app that lets you setup automated schedules for controlling the lights, like turning on or off specific lights or groups of lights by time and date. Have your lights turn on or off at sunset, for example, or automate lights with an Away Mode to turn on or off at certain times each day.

And all of the lights work with IFTTT, the service that lets users automate tasks from several web services based on rules, allowing them to have their lights turn on or off based on their actions with other apps and web services. Belkin gives the example of using IFTTT to have the lights change to a “favorite team’s colors at game time, or automatically turn on the lights inside when it starts raining outside.” I’m not much of an IFTTT user, but it’s nice to know support is built in for those that might find it useful.

Those features are the same across products, but each of the three have very different use cases. Here’s a breakdown:

The Flex RGBW Starter Set comes with three flexible, 2 foot long LED strips that you can stick just about anywhere there is enough surface area. You can also add additional length by purchasing another three, 2-foot long strips sans the Wemo Link bridge for $64.99. Underneath cabinetry in a kitchen or elsewhere seems like the obvious use case, but I opted to add the lights underneath the mantel on a fireplace, as pictured above. The lights are fully dimmable (and tunable from 2,700 – 6,500 Kelvin), and offer thousands of colors (as pictured in the app screenshots above).

It comes with a power supply for the lights, which means you’ll need to consider having outlet close by when deciding where to place them. Apart from that, however, installation couldn’t be easier thanks to 3M adhesive already applied to the back of the lights. You simply pull off a covering to reveal the adhesive and stick to your surface of choice.

Belkin says to expect a 20,000 hour lifespan for the bulbs.

These outdoor lights could technically be used indoors as well, but they are clearly designed for garden use with a classic garden light design with one 14 foot string of nine Gardenspot Mini LED lights and included mounting picks for positioning securely into the soil. Belkin also points out that you can optionally mount to a wall using the included tape or opt for a professional installation to have the lights recessed into a deck or fencepost, for example. The lights are sturdy enough that we didn’t have much worry about them being exposed to the elements and Belkin says they have a “wet-rated build quality” to withstand rain and other harsh conditions. We used them in the ground in the garden around the exterior of a house, as pictured above and below. 

Like the strip lights, the Gardenspot lights also offer thousands of colors and full control over dimming and temperature through the campaign app pictured above. Belkin says to expect a 25,000-hour bulb lifespan, and it sells the 14 foot string of nine lights on their own for $80 without the Wemo Link Wi-Fi bridge included in the starter set. 

This set is the most straight forward of the three: two tunable, 60 watt equivalent LED bulbs get plugged in wherever your standard light bulbs can go (lamps, spotlights, recessed lighting, etc). You get a temperature range of 2,700 to 6,500 Kelvin, which means you’ll get those cold blue whites right to more warm yellowish tones, but you don’t get any control with these bulbs like the two other new starter sets. 

You can buy additional bulbs for $29.99 a pop, a bit more expensive that Belkin’s own Wemo branded Smart bulbs that come in a 2-pack starter kit for $45 or as singles for $20 each. Belkin says to expect a 20,000 hour lifespan for the bulbs.

No HomeKit? Should you buy it?

HomeKit products are still in the early stages with just a handful on sale since an official launch a couple of months back. Apple’s framework for home automation accessories adds a lot of potential to a connected home setup, but the main feature that you’re sure to miss on products that don’t yet support the platform is Siri control. I recently reviewed one of the first HomeKit product son the market, iHome’s iSP5 SmartPlug, and was quite impressed with how much being able to control products with Siri voice commands added to the overall experience. Being able to quickly switch on or off a light or other product using your voice feels like a big improvement over having to navigate within and switch between multiple apps for products from various manufacturers just to something on or off.

Not having it is not exactly a deal breaker at this point, as there are so few products on the market that actually support it, but I’d be hesitant to invest a lot of money into any one platform without at least a promise of support in future products. Especially as Apple plans for improvements for HomeKit sooner rather than later. Fortunately, Belkin is one company that has confirmed plans to support the platform in the near future, which likely means a bridge will be available for your existing products and new products will all include support out of the box.

With that in mind, Belkin does have one of the most compelling and complete platforms of Wi-Fi connected, iPhone-controlled accessories for the home, and its commitment to the platform, as well as partnerships with reputable manufacturers like Sylvania, is a good sign of things to come for those that do decide to invest in Wemo.

You can buy all three on Amazon now:  Flex RGBW Starter Set (F5Z0597) ($119), Gardenspot Mini RGB Starter Set (F5Z0598) ($129), Tunable White Starter Set (F5Z0596) ($99). 

And after you have a starter kit, get additional bulbs and lights without the starter kits through Belkin’s site. 

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How To Completely Optimize Your Facebook Page

Facebook Pages help your brand or business promote and share its value-add and to assist in customer support.

Facebook remains the primary platform for most Americans. Two-thirds of U.S. adults now report that they are Facebook users and 74 percent of Facebook users say they visit the site daily.

Despite the recent criticism of Facebook’s data privacy practices, both daily and monthly users are up 13 % year-over-year.

What does this mean? Facebook isn’t going anywhere anytime soon.

You should continue to make Facebook a part of your overall marketing mix – to reach your existing and future customers.

Features like Location Pages, Messenger, Featured Images, and Boost are only a few of the many things you can do to optimize your Facebook page.

Use this guide to make sure you’ve set up your Facebook page correctly, and optimized all possible areas of the platform to get the best results for your business.

Facebook Marketing Basics

Yes, Facebook is free, but your Facebook Page is by no means a substitute for your own website. A website is the only place online you can truly control your message.

Your Facebook Page serves as a micro-site within the platform that complements and perhaps highlights glimpses of your brand.

Capturing your brand name on Facebook and other social media platforms will definitely help get your name out there digitally, as social media profiles are often the top rankings in the search engine result pages (SERPs).

When doing a search for “Sanitas Medical Centers Tampa” I am presented with a bunch of results on the first page. Apart from the domain and search directories popping up on the first page, their Facebook location Page for their Tampa location shows up.

Adding important brand and non-brand long-tail keywords should also be sprinkled throughout your Facebook page, as well as your post updates.

Creating Your Facebook Page

When creating a Facebook page, it’s important to pick the right type of Facebook page right off the bat. You can choose from:

Local Business or Place: Only choose if you have one location. That said, don’t freak out if you have one location now, but will have more in the future. Keep on reading to find out more about Facebook location Pages.


Brand or Product

Public Figure


Cause or Community

Setting it up properly the first go-round will enhance the way you communicate the message you wish to show.

Location Pages

If you have a business with one location, you can start off with a location page. However, if you expand your locations, there are various things you need to do in order to make that happen.

The good news: you don’t need to ask Facebook to request Facebook location Pages anymore.

If you’re doing this for the first time, and your main page has an address, you will encounter a “warning” message.

The reason? You will have multiple business locations.

Your main Facebook Page should be the main or “parent” page for your brand. The child’s pages are your location pages.

After you’ve gained access to your location pages tab, fill each location out with their proper:



Phone number



Website address



As stated before, make sure to use keywords you’re trying to rank for in search. If you’re an urgent care facility, use words like “urgent care” or “medical center” throughout your copy.

Another great benefit of location pages is that you can implement ratings and reviews. You have the option to hide these, but it’s best to show them because reviews play a huge part in digital marketing, local marketing, and SEO.

Just make sure you have the sufficient process in place to best triage and respond to reviews. If you’re ready to implement, head to Facebook and follow these steps.

Keep Business Operating Hours Accurate

It’s essential to enter your business hours, but it’s equally important to update them whenever they change.

When adding new location pages, make sure that the correct hours of operation and days open are correct, as some may vary.

For example, if you’re experiencing inclement weather or have a special event, promoting a new product you now sell, create visually appealing posts and pin them to the top of your Facebook page, so it’s seen by those visiting your page.

Custom Username

Having a custom username (or short, user-friendly URL) for your page makes it more convenient for users to find your Facebook Page in search when it has a unique username.

When you start out your Facebook domain will have various numbers after it and look something like:

Not very friendly or memorable.

You should keep your brand’s name at top of mind. If you’re optimizing a Facebook location page, then I highly recommend using the brand name plus the location in the username.

Facebook Pages with usernames are also allowed to create custom URLs that enable people to quickly visit and message them.

As you can see in the example below, if you search for “@LLBeanLynnhavenStore” you will be able to message or visit that custom location page.

Some other things to keep in mind when creating a username:

You need to be an admin to create a username.

You can’t use any spaces or underscores but you can have periods separating words.

Capitalize the words to enhance readability and won’t affect if people type in lower case letters.

Usernames can be a maximum of 50 characters.

At least 5 characters long.

Want a custom username for your Facebook page? Follow these steps.

Profile & Featured Image

Facebook Pages give you a great opportunity to reflect your brand.

You can now not only just upload a photo in the featured image/banner section, but now you can be creative and utilize video or create a slideshow.

This is a great place to promote testimonials or your team that serves your customers.

According to Facebook, “Cover photos can’t be deceptive, misleading or infringe on anyone’s copyright.”

Read through Facebook’s guidelines to get a better idea of what you should abide by.

Call to Action Button

Right under the cover photo, you can also add a call to action (CTA) to encourage your users to interact either on the page or help learn more about your business.

What your brand does will determine the best CTA. For example, if you’re an urgent care facility and have the opportunity to have facility leaders communicate with your patients, and then add the “Call Now” feature versus a “Sign Up.”

Go to your Facebook Page.

To the bottom right of your featured post, you will see the CTA button in blue.

Managing Customer Reviews & Comments

Engaging and interacting with your customers is an integral part of social media.

Facebook is a great platform where you can provide great service (responding and assisting customers) and also discover new ways to improve your business.

Go to your Facebook page.

Reviews are a great way to show off how well your business is doing.

If you get a less-than-great review, be sure to respond. This shows consumers that your brand is engaged and cares about making them happy.


Facebook Messenger, like reviews, is another great way to show off how well your business willing to provide great service and support in various mediums.

Messenger is just another way your consumers can connect with you.

Again, you need to know your bandwidth. If you’re willing to implement this step, it requires a strategy. You must consider how quickly you can respond to your messages.

Your responsiveness rate will appear on your page. It shows how efficient you are at responding to customer inquiries.

If you’re ready to implement this step, go to:

Go to your Facebook page.

Organizing Your Page Tabs

While this is kind of obvious, if you end up implementing Facebook location pages over and over, this step has to be repeated. Not only can you arrange these tabs, but there are some you can even turn off and on.

The reason why you want to take a look at this section is that some tabs may be more of a priority for your business, depending on what you do.

You can also utilize the templates that Facebook provides, which can also take the guesswork out of how to organize your tabs.

Go to your Facebook page.

Once in the Edit Page area, you will be able to see the various templates, and also place various tabs in order by dragging the three-lined icon to the left of the tabs and moving them around.

Claiming Unofficial Pages

Have you ever searched for your brand’s name and found other pages with the brand name (along with a map, reviews, and ratings) – yet you don’t have access or control of the page?

Well, this is an annoying, yet solvable issue.

Unfortunately, sometimes Facebook is a little too eager to do this as some businesses already exist for that specific location.

So what do you do?

The best way to solve this issue is to claim and merge (if needed) these unofficial Facebook pages. Doing so can give you complete control over your brand on Facebook.

Note: Just because you implement the following steps once, does not mean you’re done. Checking for unofficial pages should be a regular part of your overall social media maintenance.

If one of these pages appear when you search for your brand name, you will need to claim it before you merge the page with your verified Facebook page.

Here are some ways you can claim the unofficial page:

Verify via phone call


Utility bill/Phone bill

Business license

Business tax file

Certificate of formation

Articles of incorporation

The fastest way to gain access is with a utility bill, especially if you work for an agency and you aren’t physically in the place of business.

Once you verify the page (which takes up to 24 hours), you’re ready to move onto the next steps:

Go to your unofficial duplicate page on Facebook that you just claimed.

Select Is this your business? from the drop-down menu.

Choose the option Merge into a verified page you manage.

Select your page from the drop-down and submit.

Note: If you have multiple location pages, make sure you merge with the correct page. Even if you don’t have location pages, you can still use the above process to merge an unofficial Facebook page with the one you are managing.

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