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There is rapid growth in the mobile app development industry. Many factors are involved in making a dynamic impact on mobile trends, including user demands, technology, and more.

Therefore, to sustain and thrive in the competitive market of app development, most developers are leveraging every important trend in the mobile app development industry.

If you also want to keep yourself updated with the latest mobile app trends, we have put together some important trends that will surely impact the app development industry.

Top 3 Mobile App Development Trends for Future 1. Internet Of Things (IoT) App Integration

The IoT is nothing new in the modern world today. The rapid rise in mobile penetration has paved the way for the continuous growth in the Internet of Things.

They are widely used to improve every day of people’s lives.

There are plenty of devices connected to the internet that offer the utmost ease and convenience for people. One of the most common examples of IoT is smart home technology, where everything is synchronized with the power of mobile apps.

For instance, you can easily adjust the thermostat and play your desired music just by calling the name of the app, such as Alexa, and even open and close the garage door.

The Internet of Things across the globe is predicted to reach $222 billion in 2023, and $161 billion will come from software such as mobile apps.

2. 5G Technology

The official launch of 5G technology will have a massive impact on mobile app development trends in 2023. As the potential of this technology will really reshape how we create and use apps.

The potential users of 5G technology are expected to be 190.8 million, which is quite a staggering jump from 2023.

Also read: 10 Best Saas Marketing Tools And Platforms For 2023

3. Development For Wearable Devices

Wearable devices are continuously progressing for quite some time. In recent years, we’ve seen progress in smartwatches, fitness bands, and trackers, but they haven’t reached their full potential.

According to researches, there has a steady growth in wearable devices. They are most likely to grow to the same scale in the years to come.

Also read: The Top 10 In-Demand Tech Skills you need to have in 2023

Wrapping Up

Due to these trends, mobile app development is constantly evolving at a tremendous rate.

If you’re developing a mobile app based on the data one or two years ago, you’re bound to fail in the competitive world of today.

If you have an app idea in mind, then it’s best you can remember all these top trends to make the most out of your developing efforts.

Now it’s not compulsory to add every trend into your mobile app in-one-go; however, it’s good to know all the important trends that will help you make room to add them in the future.

You're reading Top 3 Mobile App Development Trends For Future

Top 10 Blockchain Technology Trends For Future

Blockchain technologies is the tectonic change in development, only in a greater rate. Entering in the next ten years, let’s have a peek at the progressions these chains and blocks celebrate at the future decades.

Industries spanning in the small scale ventures to the bigger multinational corporations are anticipating this technology. The quality provided is assisting them expand cybersecurity by protecting data digitally.

1. Blockchain as a service (BAAS) By Big Tech

Among the promising blockchain tendencies in 2023 is BaaS, brief for Blockchain As A Service. It’s a brand new blockchain trend that’s now integrated with quite a few startups in addition to enterprises. BaaS is a cloud-based service which permits consumers to develop their own digital goods by working with blockchain.

These electronic products might be smart contracts, decentralized software (Dapps), or other solutions which could work with no installation demands of the whole blockchain-based infrastructure.

A Few of the firms developing a blockchain that offer BaaS support are Microsoft and Amazon, thus forming the future of blockchain software

2. Unified Blockchain moves to the center stage

Blockchain organizations can be delegated: Private, Public, Federated or Hybrid. The term Federated Blockchain can be alluded to as a standout amongst other blockchain most recent patterns in the business.

It is just a redesigned type of the fundamental blockchain model, which makes it more ideal for some, particular use cases. In this sort of blockchain, rather than one association, numerous specialists can handle the pre-chosen hubs of blockchain.

Presently, this chose gathering of different hubs will approve the square so the exchanges can be handled further. In 2023, there will be an ascent in the use of united blockchain as it gives private blockchain networks, a more adaptable viewpoint.

3. Stablecoins will be more visible

Utilizing Bitcoin to act as an illustration of digital forms of money its exceptionally unstable in nature. To keep away from that instability stablecoin went to the image firmly with stable worth partner with each coin. As of now, stablecoins are in their underlying stage and it is anticipated that 2023 will be the year when blockchain stablecoins will accomplish their record-breaking high

Also read: 10 Best Android Development Tools that Every Developer should know

4. Social Networking problems meet Blockchain solution

There are around 2.77 Billion social media clients all throughout the planet in 2023.

The presentation of blockchain in social media will actually want to take care of the issues identified with infamous outrages, protection infringement, information control, and substance importance. In this manner, the blockchain mix in the social media area is another arising innovation pattern in 2023.

With the execution of blockchain, it tends to be guaranteed that all the social media distributed information stay untraceable and can’t be copied, even after its cancellation. In addition, clients will store information all the more safely and keep up their possession.

Blockchain additionally guarantees that the force of substance pertinence lies in the possession of the individuals who made it, rather than the stage proprietors. This causes the client to have a sense of safety as they can handle what they need to see. One overwhelming errand is to persuade social media stages to carried out it, this can be on an intentional base or as a consequences of protection laws like GDPR.

5. Interoperability and blockchain networks

Also read: Top 10 Job Search Websites of 2023

6. Economy and Finance will Lead Blockchain Applications

In contrast to other conventional organizations, the banking and account enterprises don’t have to acquaint revolutionary change with their cycles for receiving blockchain innovation. After it was effectively applied for the digital money, monetary foundations start genuinely considering blockchain appropriation for conventional financial tasks.

PWC report, 77% of monetary organizations are required to receive blockchain innovation as a feature of an underway framework or cycle by 2023.

Blockchain innovation will permit banks to diminish over the top administration, manage quicker exchanges at lower costs, and improve its mystery. One of the blockchain forecasts made by Gartner is that the financial business will infer 1 billion dollars of business esteem from the utilization of blockchain-based digital currencies by 2023.

7. Blockchain Integration into government agencies

The possibility of the appropriated record is likewise extremely appealing to government specialists that need to administrate enormous amounts of information. As of now, every organization has its different data set, so they need to continually require data about occupants from one another.

8. Blockchain  combines with IOT

The IoT tech market will consider a to be center around security as perplexing wellbeing challenges crop up. These intricacies originate from the assorted and disseminated nature of the innovation. The quantity of Internet-associated gadgets has penetrated the 26 billion imprint. Gadget and IoT network hacking will get ordinary in 2023. It is up to organize administrators to prevent interlopers from doing their business.

The current unified design of IoT is one of the primary purposes behind the weakness of IoT organizations. With billions of gadgets associated and more to be added, IoT is a major objective for digital assaults, which makes security critical.

9. Business Trends

Formerly with the debut of blockchain technologies, there was a tide of speculation of whether the technology had been promising as it revealed. Later on, it grew to bent’s just restricted to cryptocurrencies but pushing into company domains and industries.

The electronic ledger tech of blockchains has turned out to be quite rewarding for the supply chain market. A step forward with the fundamental functionality of real time monitoring, the dispersed ledger can help to provide protection against cyber threats.

Also read: Top 7 Best ECommerce Tools for Online Business

10. Next Level of Businessman

On-point features of conserving costs and improved safety are working wonders from the ‘program’ world. The ‘blockchain-inspired’ systems are directing themselves to extend growth from the realm of startups and technological re innovations.

This tech is growing from revamping business’s usable methodology to inspiring fresh experiments.

Top 10 Web Design Trends For 2023

The one goal for websites is to standout. In order to deliver information to users, their attention needs to be gained. Research suggests that positive or negative judgment can be passed on a website in as little as 50 milliseconds. So your design and user experience better be damn good.

Connecting with the 2023 consumer can be difficult, however, with some good planning and better design, you can position your website to win over the most critical web surfers.

1. Vibrant Colors Are Everywhere

This year is definitely marked by the color pallet that is starting to cover all the hip dot coms. Jump around on the internet and you’ll notice lots of bright pastels. This shift to vibrant color schemes is being adopted from new start-ups to large multi-million dollar companies.

What better way to make a statement with a website visitor than shocking them with some periwinkle. 

2. Videos Are Basically Mandatory

The incorporation of video into website design isn’t unique to 2023. The progression of video for all marketing mediums has quickly risen over the past five years. That being said, instead of a static image on your homepage, a background video with text overlay has become a popular choice.

However, don’t be fooled — video is becoming more engaging. From POV to 3D capabilities, web page video has cranked the amp to 11 this year.

3. Transitions Are Making Scrolling Cool Again

Nothing is more boring than vertically scrolling up and down a page. What an underwhelming user experience. Thankfully, 2023 is changing up this narrative. With page transitions that add interactive elements, content progression is becoming less one dimensional.

From directional flying text to graphics animations, transitions are enabling content to be supplemented with this forward-thinking design method.

4. Micro-Interactions Are Hidden Gems

From CTA buttons to meaningful information that needs special attention, designers are adding in fun animations that highlight certain content. However, overusing micro-interactions can ruin an otherwise cool user experience.

5. Glitch Art Can Be A Homerun

Nothing more aggravating than a glitching screen, right? Think again. This year has seen glitch art rise through the ranks of design, as tons of home pages are now implementing this retro-style trend.

With doubled exposed text, looping glitch styled video, to warped animations — glitch art definitely catches the attention of most website visitors.

6. Great Design Is Sometimes Simple

There is that famous quote by Antonie de Saint-Exupéry, “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” This statement is definitely in the drinking water for designers, as minimalism has been a common trend seen throughout the year.

Curated images, targeted text, straightforward layout. As much as out of the box design has taken place this year, the other side of the spectrum has been well represented.

7. Serif Typeface Has Become Popular

Sans serif has long dominated in the online typeface game, however, in 2023 that standard is being rewritten. The decorative typeface is adding an extra touch to web design that viewers seem to support.

8. Two Halves Make A Whole

Split-screen design is filling up web pages. The cross-cut design trend is great for mobile users, and that needs to be the focal point for web designers. Splitting pages in half, whether with images, illustrations, video, text, or so on, creates a dynamic viewing experience.

Needing to create an enjoyable and unique viewing experience, split-screen design delivers just that.

9. Odd Shapes?

Yes. Both organic and geometric shapes are a go-to trend in 2023. These odd shapes are allowing designers to create eye-catching interest throughout a website. Add in a little white space, and a few big yellow hexagons have never been so aesthetically pleasing.

10. Thumbs Must Love A Website Design

As hinted at, mobile is quickly becoming the biggest driver of internet traffic in 2023. As the majority of searches are being powered from a smartphone, websites can’t just cater to mobile, they need to be built for mobile.

This translates to how thumbs navigate on a cell phone. Designers are noticeably integrating elements that make the web experience easier for the thumb… what a weird sentence.

Need A New Website?

At Venta Marketing, we are helping businesses meet their goals head-on. As leaders in the digital marketing industry, we know what great web design looks and feels like. Contact us today to inquire about our web services!

Creating A Budget For Marketing A Mobile App

How much does it cost to market a mobile app?

As a starting point for creating a budget for an app you need to be clear on the benefits for business and consumer of investing in the app. Why does your business need a mobile app distinct from a mobile responsive website? These reasons include:

The need to offer a mobile-optimized experience for your users, whether: shoppers, readers, and social network communities. For example, Zappos offers its smartphone users to shop via a mobile app.

A desire to create a stand-alone mobile app business with a free-to-play, ad-based or subscription-based business model. Games, useful apps and news services fall into this category.

The necessity to establish the brand’s presence in a mobile domain. Games and useful tools help users continue to interact with the brand on mobile devices. For example, Lego and McDonalds offers free smartphone games for kids.

Gone are the days, when the millions of users came to your app through a sheer luck or by word of mouth. By now there are over a million apps in the App Store alone and the battle for the top positions is heating up. Most of the users discover their new apps by searching the app stores or browsing the top 10, top 25 or top 50 rating. So if your app appeals to the mass audience, you should be prepared to fight for the most lucrative top positions in the app stores. In special cases however, for example, when your app users are the existing clients of a regional bank or heart surgeons, a more targeted approach to marketing the app through digital even offline channels is more preferable.

How do you calculate mobile app marketing budget?

To calculate the budget you should first establish how many users you should have, or if your funds are limited, how many you can afford to acquire. Then you will need the cost per install to arrive to a total daily ad budget.

It is cheaper to get to the top of an app category in a smaller country. The most expensive is the top free apps in the App Store in large countries such as US, Germany or China.

How many installs should I plan for?

For example, to get your app to the top 10 free apps in the US App Store in the category Music, your app should generate 111,551 installations per day. You find this by looking at the number of daily installs of the top 10 apps in this category.

What is the cost per install or CPI?

This is probably the most difficult question, but the answer to it is $1,2-$1,6. The actual problem with evaluating a CPI is because the effectiveness of ad platforms differs greatly. Some platforms will sell you so-called incentivized traffic whereby the users download the app in exchange for free in-app currency or other virtual goodies. Those users are not interested in your app and are likely to delete it soon thereafter. Still, if you are not after the revenue but the number of installs to push your rating, even those installs will help.

How to get the most installs for your money?

So how do you get to the CPI of $1,2 or even $1,6? Here is what you need to do:

Manual work

Hire a small army of marketing analysts.  The objective of your analysts is to design an ad campaign for each of the ad platforms: be it Facebook, AdMob, Twitter or various traffic exchanges. They should then run campaigns and track what platforms users come from, how long they use the app for and how quickly they delete it from their device. Having ranked the sources they will provide you with a useful list of those platforms that send you real, engaged, interested users that are more likely to download your app than others.

Automated tools

Use an automated mobile app marketing service that will automatically analyze user actions and filter out the platforms that bring poor-quality results. Those are installs that do not result in further actions, low percentage of installs, high number of app removals. An automated service will experiment with a large number of traffic sources and select those that bring the best users at the lowest cost of installs. If you are a game developer with a large budget, go for AppLift. If your daily ad budget is below $20,000, test AppInTop.

This is your ad budget

Assume that you have optimized your cost per install to $1,2.

Then your daily ad budget will be: number of required daily installs multiplied by CPI equals 111’551 * $1,2 = $133’861.

Top 6 Ways To Improve Ux Design Of Your Mobile App

A study done by Statista shows that Smartphone users have approximately 10-30 apps on their smartphones.

After installing an app, a user will decide if they want to keep it or uninstall it after their first use. The app only has one chance to stay on the app list.

Users use 5-8 apps on their smartphones daily. Other apps are only there for emergencies. Shopping apps are one example. Many users have shopping apps on their smartphones, but they don’t use them on a daily basis. They use the app only once per month.

The reason they kept the app is that it is convenient and provides a better user experience than all other apps.

Top 6 Ways to Improve UX Design of your Mobile App 1. Speed up

A study done by Google/SOASTA Research found that a slow-loading app will lead to higher bounce rates. The long loading times for mobile games are normal and expected. However, when it comes to mobile apps, people expect the app’s speed to be the fastest.

The app can also download offload data to speed up the process. Users who install the app over the web version will get better results.

Also read: Top 10 Successful SaaS Companies Of All Times

2. Consider the user’s needs first

The company or business that is developing the app will decide what it is going to do. An app designed to facilitate the sale of beauty products, for example, would be developed by a company selling them.

This is the first step in developing an app. If the app is not developed based on the business’s needs, it will fail in the UX department.

Apps should only be used to aid the user. The app should not increase sales but provide a better shopping experience. The app’s structure should be based on providing an improved user experience. This will increase sales.

3. A successful onboarding process

It is important to make a good first impression. The first thing a user is asked to do when they download your app is to create a profile. While this is important for you, it can be frustrating for users if they are asked too many questions or take too long to complete the process.

It should be painless and quick to complete the onboarding process. You should not ask for any personal information. Next, allow them to sign-up using Facebook, Google, and other services.

Also read: Top 10 Best Software Companies in India

4. Keep it simple

Simple UX means that the pages have minimal content and are divided into multiple pages. Because a smartphone’s screen is small, so should the content. This will make it easy for users to browse everything.

You can easily divide the information, such as the checkout process, by dedicating a page to each thing.

A three-step checkout process is ideal. Three steps are too many for users to be satisfied.

Also read: Top 10 IT Skills in Demand for 2023

5. Using Gestures

When using their smartphone, there are some habits they have. These habits are important to ensure that your mobile app delivers a great experience.

iPhone users can, for example, go back by simply moving from the left to the right side screen. Therefore, your app should have the back button at the top. However, the app should be able also to use this gesture.

You can also use pinch to zoom, two fingers or 3D touch gestures. To provide a better user experience, you should include it in your application.

6. To improve your user experience, test this

Many people think of testing an app to identify bugs and find lags.

The main goal of testing is to determine if the app can deliver the desired User Experience. Remote user testing is the best way to achieve this. Remote user testing allows users to record their experiences using the app in their own environment using recording software. You will be able to see the user’s experience while using the app and get their feedback.

Also read: The 15 Best E-Commerce Marketing Tools


There are many options for every app. While all apps can replicate the functions that you offer, what makes you stand out is the user experience your app offers.

Your app’s user experience will delight users and encourage them to return to it more often. This goal can be achieved by focusing as much as possible on the UX design of your mobile app. To provide the best possible user experience design firms through your mobile app, follow the tips and other practices.

Marketing Your New Mobile App

How to create a marketing plan to launch your mobile app in three simple stages

Creating an app is a major accomplishment, but sadly not a guarantee of riches and rewards. If you want to make any money from your carefully crafted creation, you will need a solid and effective app marketing launch plan. Here is how you I believe you should create a plan based on my experience of app chúng tôi you want to make your app a success, promotion should start way before you’re ready to launch. It’s no good developing a beautiful app if no one ever learns of its existence, so it is vital to have a detailed plan in place of how to market your product and get it turning over a profit as quickly as possible.

Where to start with your marketing strategy to sell your app?

A marketing strategy is a plan of action to sell your app. It all revolves around drumming up publicity and doing your level best to get your app to the top spots in the app stores. You are trying to create a buzz, a palpable anticipation for your app, to get users wanting your product before it is even finished. To make things easier, you can break it down into three separate stages; preparation for your launch, the action you will be taking during and just after your launch, and ways to maintain interest in your app.

Stage 1.  Preparation for launching your app

Collate all the email addresses and contact details you have been gathering in readiness for your launch and prepare your mailings, including everything from content, to layout and design, and a concise description of your app and its workings.

Stage 2 – Post app launch

This is it, the big day. It’s a terrible feeling, opening up your lemonade stand and sitting behind your sign while no one even walks down your street. To avoid this catastrophe, make sure everyone knows that today is your day. Ways to do this, like your initial preparation, can also be segmented into three different distinct tasks: Start your banner campaign on all the other social networks you will be using as channels, purchase the paid installs you will need to raise your app in the app store rankings, and make all the arrangements to ensure you receive rave reviews and get them shared among all your media outlets.

The goal here is to attract traffic significant enough to get your app to a high position in the app stores and start winning organic installs. Other things you can do to help facilitate this is to order video reviews on the relevant channels on YouTube, or publish and distribute your own.

Stage 3. Maintaining interest in your app

So, all the above hard work has paid off and you’re now sitting pretty at or near the top of the app store charts. Unfortunately, it doesn’t end here.

Anything else that should be part of your marketing plan?

There are a few more important parts to a successful marketing plan that need to be worked out and documented:

In your research and preparations for building your app, you should have been doing the legwork around various conferences, launches and events, gathering a list of names and details of the countless people that you will need to help you promote your app. Journalists, bloggers, influential experts, and contacts that work for the platforms you’ll be using.

You should also keep a similar list about the platforms you use. Start this as you begin your campaign and keep updating it. As things move forward, keep notes on which platforms perform well and which didn’t produce the results you expected, as this will be invaluable in the future.  On this list, keep notes of each site’s requirements for how content needs to be formatted and presented if you want it published.

The time for preparation is over Spending the time to create a thorough marketing plan may seem like hard work, especially when you’ve a ton of development work that needs doing, but it will give you an effective checklist that can ensure you don’t miss anything. Besides, the very process of creating your plan and accounting for every variable is good practice for when the time comes for you to send your precious app out into the world to fend for itself.

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