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UiPath tops the ranking on most review aggregator platforms as a robotic process automation (RPA) vendor. And while UiPath’s pricing might be a little high, or some of its features may lack behind competitors like IBM, it’s a very popular choice with business users.

There are 100+ use cases for RPA, across the back office and the front office. But, half the time, not all vendors offer you what you specifically need. And if you are contemplating choosing the UiPath platform for your digital transformation, its software should have precedence automating similar repetitive tasks of another company.

In this article, we are listing five UiPath case studies in a digestible and easy-to-read manner across different industries, so you don’t have to open lots of windows and scroll a ton to get your data driven insights that you need to make a decision.

1. Automating traffic fines processes

Image source: Expat Guide Turkey


RPA is increasingly being used in government. That’s because software robots:

Increase the speed of service delivery

Increase cost savings

Reduce data processing errors

Reduce humans working hours

What was the challenge?

The Lithuanian police force

Gathering procedural documents

Printing them

Putting them in enveloped

Writing down recipient’s address and giving it to the courier, who would give it to the postal service staff

How was it automated?

The administrative offense is started by collecting all the available data related to the infringement.

If the infringer is an EU citizen, the documents are sent to the Lithuanian Post’s API. If the infringer is a Lithuanian citizen, the documents are sent to the responsible official, who confirms it, and forwards it to the infringer’s email address.

Once additional documents from the infringers are uploaded on the web portal, RPA automatically extracts them and attaches them to their open case.

When all the documents are uploaded, they are evaluated by the RPA bot. And if there’s an exception, then the case is sent to an office.

How was it beneficial?

Filling in the data on the forms, appending the supplementary documents, and evaluating everything took 10 minutes for a person. The software robots do it in 2 minutes.

In 2023, RPA bots filed +50,000 reports. The officers who were only involved in “exceptional” cases had to only file less than 5,000 reports. That’s five-fold more efficiency for the bots.

As a result of reduced workload, the officers had more time to devote to the exceptional cases that needed human judgment.

2. Automating back-office processes at an energy company

Image Source: Albert Energy


SOCAR Turkey

What was the challenge?

Across the company each large process had hundreds of repetitive, rule-based, error-prone, time-consuming, and complex subprocesses to complete.

For example, in the export department, for each item that was leaving for Turkey, one employee had to create a work order, one controlled the XML files, and one registered all data on the SAP whenever a product had to be shipped.

The manual work took 500 hours annually, or one day per week. And if done belatedly, ships couldn’t leave Baku for Turkey, which cost the organization and the countries money.

In the compliance department, they needed to run compliance checks on 25-30 vendors on a daily basis, and to keep doing it to ensure consistency.

In the finance department, SOCAR’s finance team has to process ~600 invoices everyday. The mundane nature of the task made it error-prone.

How was it automated?

The robotic process automation (RPA) bots were scheduled to check the internal data every 15 minutes to see if an export good required these steps. If it did, it’d follow a series of rule-based tasks to release it as soon as possible.

In the compliance department, RPA kept comparing the entries with those taken from the previous time to ensure nothing has changed.

In the finance department, the UiPath automation platform now manages 90% of all incoming invoices by automatically extracting their info, categorizing them, reconciling them, paying them, etc.

How was it beneficial?

For the export department, creating the work orders, controlling XML files, and transferring data to SAP is now fully automated.

By automating the compliance checks, the daily checks on new/existing vendors are now delegated to RPA bots.

Thanks to RPA automating invoice processing, 1,600 hours of annual staff time was freed up. The robots also reduced the error rates in processing the invoices and flagging those with underwritten/overwritten amounts that do not match the internal records.

SOCAR is now moving towards being more of a fully automated enterprise. They have so far automated 58 processes with only 5 software robots. They have also created their in-house RPA Center of Excellence consisting of 5 employees who keep maintaining their RPA applications in addition to receiving suggestions from SOCAR’s employees of more processes to automate with business rules.

Learn more about automation in the oil and gas sector.

3. Automating processes of a healthcare provider

Image Source: Tech Crunch



What was the challenge?

During the peak of the pandemic, InHealth was seeing 60 new employees each month added to its workforce. The employee onboarding process for each required tedious back-office tasks such as data capturing, form filling, transferring data across different systems, etc.

Billing, VAT calculation, payroll management, processing payments, and other finance-related and HR processes were other tasks that could benefit from automation. They were taking the focus of staff away from customer-facing operations.

How was it automated?

InHealth partnered with RPA consultants and RPA implementation partners to integrate the RPA technology into their operations.

In the onboarding process, the UiPath RPA bot did almost everything that a human worker did before. These usually involve resume screening, extracting data, sending them orientation material, granting them server access, etc.

Their implementation partner also automated four processes within their HR and finance systems.

How was it beneficial?

In onboarding operations, InHealth saw that the UiPath platform had cut down each applicant’s processing time by three hours. The solution also lowered the manual mistakes often associated with time consuming tasks.

In finance and HR, four processes were fully automated. Across onboarding, finance, and HR, 17 processes were automated, saving 21,000 hours of annual work in 2023.

UiPath was expected to save InHealth employees from 42,000 hours of annual work by December 2023.

Learn more about PRA use cases in healthcare.

4. Automating the custodial tasks in the Netherlands

Image Source: Pix4Free



What was the challenge?

DJI started with two PoCs before taking the end to end platform live. Thanks to UiPath no code RPA, they were able to develop a platform that addressed their “customers” needs – the Dutch people.

DJI also studied to measure the receptiveness of its employees towards digital transformation. This helped them phase their automation initiatives in batches to optimize the efficiency of each automated process before getting to the next one.

How was it beneficial?

UiPath RPA automated many back-office processes that DJI offered the citizens. For instance, when someone applies for a job, DJI runs a background check on them to ensure they haven’t had a criminal record. Prior to automation, DJI had to rely on human staff to process these requests, which took 3 days. Software bots do it in under an hour.

When the COVID pandemic hit, the inmates no longer could have visitors. Instead, they were given “credits” on the mobiles to Facetime their families. RPA software bots automatically added phone credits to 15,000 inmates’ phones, thus enabling DJI to finish the process in three days rather than three weeks.

In total, DJI used 100 robots on its systems across 4 years. Robotic process automation (RPA) software saved 50,000 hours annually – equivalent to reallocating 35 full time employees to more productive operations. It also increased the productivity of the employees because they could now focus more on the more value-driven tasks important to the Dutch citizens. 

5. Automating financial processes at a bank

Image Source: NerdWallet



What was the challenge?

Ikano’s employees had to deal with large amounts of paperwork and manual, time-consuming processes.

For instance, updating 30,000 records of clients with their new names, address, and information would take 2-3 minutes each, amounting to hundred hours of work, and needing 10 new full-time employees.

When COVID hit, loan payment deferrals increased. A challenge was how the business could deal with receiving all the reports, assessing each case by case, and reaching a solution.

Or IKEA customers can finance their purchases with Ikano. The long waiting time before the customers could get in touch with customer service reps to assess suitability was putting new customers off.

How was it automated?

Ikano used the UiPath platform in customer services, for the back-office data extraction process, credit check process, and other CRM operations.

How was it beneficial?

RPA software robots got through the backlog of 30,000 customer records in weeks as opposed to months.

Deferral requests were assessed in under a minute thanks to the UiPath automation platform.

They used API to connect their banking dashboard with IKEA’s website. Each time a customer added something to the cart and applied for financing, the data was automatically relayed to the bank and credit was extended/not extended. They then cross referenced their profile and reached a resolution in less than a minute. The benefit was adding 50,000 new clients to their customer base.

In total, in 2023, Ikano automated 100 different workflows with the UiPath platform in 8 countries. The end-to-end platform saved the company 33,500 hours in 2023 (which was 300% more than their expectation), and 100,000 hours in 2023.

Learn more about PRA in banking. 

For more on RPA case studies

To learn more about RPA case studies from different vendors, read:

And if you’d like to learn more about RPA, download our whitepaper:

And if you’re ready to invest in RPA, we have a data-driven list of RPA vendors.

We can help you choose the one that suits your needs the most:

He primarily writes about RPA and process automation, MSPs, Ordinal Inscriptions, IoT, and to jazz it up a bit, sometimes FinTech.





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Top 5 New Cryptocurrencies In 2023

Cryptocurrencies have been making waves in the financial world for several years now, and as more investors become involved, there is an ever-increasing number of cryptos to choose from. For those who are willing to take a risk, new cryptocurrencies offer an exciting opportunity with potentially massive rewards.

However, it’s important to understand that these investments can be high-risk ventures. Many people missed out on their chance to invest in Bitcoin when its price was still relatively low; having started at around $0.008 per coin back in 2009. Other tokens have also gone on stratospheric rises – Ethereum hit highs of over $3K in 2023 after starting out at just a few cents each only two years earlier – and this is what makes investing in newer coins so appealing. Newer cryptocurrencies are much less established than some of the older ones like Bitcoin or Litecoin; they don’t necessarily have strong backing or widespread adoption yet which means they might not achieve the same levels of success as those more popular coins eventually did. This lack of stability also means that there could be higher risks associated with them if things don’t go according to plan; any potential losses could be greater because prices can fluctuate quickly and without warning due to market volatility.

Furthermore, as many new coins come onto the scene daily without any guarantee that they will remain viable long term investments (some may turn out to be scams), researching thoroughly before you make your decision is key if you want to avoid falling prey to fraudsters or accidentally backing a failing project. On top of these risks however comes huge upside potential too: If you get involved early enough with the right token then you could stand to gain massively once it gains traction and starts becoming increasingly popular amongst investors (if it does). Many people made life changing amounts during both Ethereum’s rise and Ripple’s surge, while others continue looking for opportunities like this every day hoping lightning strikes twice!

FightOut (FGHT)

Fight Out ($FGHT) is an upcoming crypto project that aims to revolutionize the play-to-earn (P2E) space with a train-to-earn model. Users of this ecosystem can gain rewards by accomplishing their fitness goals through its app, which supports various workout routines and personalizes plans based on users’ physical fitness and preferences. So far the platform has raised over $5.5 million USDT from investors eager to get in early on one of the top ICO cryptos of this year.

The Fight Out app also allows users to create avatars representing their physical capabilities and engage in player versus player contests or take part in MMA fantasy games within the metaverse as well as entering ‘coach modes’. NFTs such as accessories, hairstyles, tattoos can be purchased for avatar customization purposes too. Additionally, Fight Out will have real world gyms and clubs established around Q3 2023 that offer rewards such as REPS tokens for engagement in activities like workouts, challenges etc.   At present FGHT tokens are being sold at a presale rate of only 0$.03090 per token – making it one of the best penny cryptos due to have a surge in 2023. The price increase will continue every seven days until reaching 0$.0333 before being listed on exchanges April 5th 2023– with bonuses up 67% available upon purchase/staking amounts up to $50K/.36 months respectively!

Tamadoge (TAMA)

Tamadoge’s successful presale saw it amass over $19 million within the course of two months. This success has only been increased by its digital token, TAMA, which is now available to purchase through many popular crypto exchanges and has seen gains in excess of 1000%. The core concept behind Tamadoge is a metaverse gaming platform where players can breed virtual pets represented as NFTs. Furthermore, these pets can be used to battle with other players for points. At the end of each month, those that have earned the most points are rewarded with TAMA tokens which can be used for further purchases or upgrades in-game. In addition to this exciting concept Tamadoge also boasts an impressive 21,000 collection of NFTs and are currently setting up their own gaming arcade – all signs point towards them continuing to expand throughout 2023! For this reason they may well prove themselves worthy as one of the best cryptos to invest in come next year.


RobotEra is a cutting-edge crypto project that provides the ultimate experience for metaverse investors. This platform is designed to be an innovative virtual world where players can express their creativity and create whatever they desire. Represented by avatars in the form of robots, users will have access to a variety of opportunities within RobotEra’s metaverse. As with many other popular digital assets today, all features found within this new universe are structured as Non Fungible Tokens (NFTs).


C+Charge is a revolutionary crypto project aiming to revolutionize the carbon credits industry by providing EV owners with rewards. Through its app, it will make charging station payments more accessible and efficient than ever before. The C+Charge platform has partnered with major EV manufacturers and operators to bring blockchain-based solutions into the space. Moreover, users of the app can benefit from NFTs that are tokenized versions of carbon credits when utilizing solar powered EV charging stations. To use this sustainable cryptocurrency, investors must purchase CCHG tokens during their presale which is in stage seven right now with $0.02 USDT per CCHG token being offered as a discounted price for those who invest early on. Analysts believe that investing in CCHG tokens could be one of the best decisions made in 2023 due to its utility and eco-friendly approach – an investment definitely worth considering!


Top 5 Machine Learning Solutions In 2023

The worldwide ML market totalled $1.4 billion of 2023, as indicated by BCC Research. It is assessed to top $8.8 billion by 2023, a stunning compound annual growth rate (CAGR) of 43.6%. The ML industry is evolving quickly. ML-based startups are always hopping into space. Established sellers are presenting an assortment of offers that use ML in some structure. Dealing with the decisions and choices can be confounding. Let’s see some of the best solution providers in the ML space, in light of the features they offer, analyst opinions, client feedback and independent research.  


Alteryx offers incorporation with various significant accomplices, including Tableau, AWS, Teradata, Microsoft, DataRobot, Salesforce, Oracle, Cloudera and Qlik. ML functions highlight parallel model analysis with predictive analytics, alongside the ability to computerize work processes and different procedures.  

AWS SageMaker

Amazon SageMaker supports Jupyter notebook, which are open source web applications that aid engineers share live code. For SageMaker clients, these notebooks incorporate drivers, packages and libraries for normal deep learning platforms and systems. A developer can come up with a pre-constructed notebook, which AWS supplies for an assortment of applications and use cases, at that point alter it as per the data set and schema the engineer needs to train. Developers can likewise utilize custom-built algorithms written in one of the upheld ML structures or any code that has been bundled as a Docker container image. SageMaker can pull information from Amazon Simple Storage Service (S3), and there is no practical farthest point to the size of the data set.  

Google Machine Learning Engine

Google Cloud Machine Learning (ML) Engine is a managed service that empowers data scientists and developers to construct and convey better ML models to creation. Cloud ML Engine gives training and prediction services, which can be utilized together or separately. Cloud ML Engine is a demonstrated service utilized by organisations to tackle issues running from identifying mists in satellite pictures, guaranteeing food security, and reacting multiple times quicker to client messages. ML includes training a PC model to discover patterns in information. The more great information that you train a very much planned model with, the more smart your solution will be. You can come up with your models with different ML systems, including scikit-learn, XGBoost, Keras, and TensorFlow, a best in class deep learning structure that powers many Google products, from Google Photos to Google Cloud Speech. Cloud ML Engine empowers you to naturally plan and assess model architecture to accomplish an intelligent solution quicker and without specialists. Cloud ML Engine scales to use every one of your data. It can prepare any model at a large scale on a managed cluster.  

IBM Watson Studio

Watson Studio democratizes ML and deep learning on how to quicken infusion of AI in your business to drive development. Watson Studio gives a suite of tools and a cooperative environment for data scientists, developers and area specialists. Watson Studio gives you the environment and tools to take care of your business issues by cooperatively working with information. You can pick the tools you have to investigate and visualize data, to wash down and shape data, to ingest streaming information, or to make, train, and deploy machine learning models. IBM Watson Studio is intended to oblige an assortment of independent platforms and different kinds of power users. This incorporates data engineers, application developers and data scientists. The outcome is solid cooperation capacities. Among its best highlights: a robust engineering, solid algorithms and a ground-breaking capacity to execute ML.  

Microsoft Azure Machine Learning Studio

Azure Machine Learning Studio has risen as a main solution in the managed cloud space. It conveys a visual tool that guides engineers, data scientists and non-data scientists in planning ML pipelines and solutions that address a wide range of tasks. Microsoft Azure offers a program based, visual simplified writing environment that requires no coding. Gartner positions Microsoft a “Visionary” in its MQ. The solution offers a high state of adaptability, extensibility and transparency.

11 Landing Page Optimization Case Studies To Read Now

An idea for an A/B test can come from anywhere, but there’s nothing like a stack of case studies to inspire you to attack your own landing pages to see what you can accomplish.

Here are 11 landing page optimization case studies to get your neurons firing.

1. Dewalt (Black and Decker) Increases Conversion with Button Text Change

DeWalt is a well-known, trusted brand under the Black and Decker umbrella. The brand has a very distinct sales funnel with call-to-action buttons placed throughout the site that are integral to the purchase path of consumers.

DeWalt wanted to test various calls-to-action with the goal of driving more visitors to vendor landing pages and increasing the purchase of power tools.

The Takeaway

No matter the situation, small words count. Even a single word on a button (changing “shop” to “buy”) can have a significant impact on your success metrics.

2. SmartWool Sells More Socks with Old-Hat Techniques

SmartWool wanted to see what it could do to increase conversions on its product line, but the eCommerce pros at Blue Acorn were taken aback by the fact that the existing design was already beautiful and was already employing many eCommerce best practices in layout and product presentation, such as using larger images to emphasize certain products.

They agreed that going with a more uniform approach with consistent products might be the better route to increase average revenue per visitor.

The Takeaway 3. Lifeproof Shows Why a CTA is a CTA

Lifeproof builds electronics cases designed to protect smartphones and tablets from extreme conditions – like when you pick up your iPhone, and instead of swiping to access it, you throw it 20 feet (we’ve all done this).

The first test variation the company performed on its site had a significant impact. The global navigation button at the top of the site simply read “Shop.” To test it, Lifeproof created two variations that read “Shop now” and “Store.”

The Takeaway

A call-to-action is just what it implies – you’re telling a customer to take action. While you can use buttons with noun text and still see conversions, the best results come from a clear and concise direction that you want your customers to take.

4. VeggieTales Improves Customer Focus to Increase Site-Wide Revenue

VeggieTales is a widely-popular animated series for preschoolers in the U.S. VeggieTales’  desire was to systematically optimize the design of its online storefront to drive up the revenue per visitor and improve overall conversion rates throughout the site.

While changes were made throughout the website to various pages, one of the most notable improvements was with the checkout page. The original checkout page contained the same headers and footers as the rest of the site.

The navigation was removed, as well as search and contact functionality at the top of the checkout. This streamlined variation produced a 14.3% increase in revenue per visitor and a 42% increase in conversions. (Full case study here)

The Takeaway 5. Brookdale Living Discovers How to Better Engage Its Audience

Brookdale Senior Living offers community living situations for senior citizens. It was struggling with its original site design which featured a bare bones design (no graphics or testimonials to enhance trust with visitors).

The company created two landing page variations to test against its original home page – one featuring a photo of an elderly woman, and a second variation which housed a brief video in place of the image. Other than the change from image to video, all other elements remained the same.

As a result, Brookdale found that the landing page with the image increased conversions by 3.92% (a $106,000 increase in revenue), while the video only increased conversions by .85% over the original. (Full case study here)

The Takeaway

When you have an established brand that your audience is familiar with, a long engagement tool like a video can serve as a distraction. You also need to take into account the target audience – older adults and the elderly may not want to wait for videos to load, or may have a slower internet connection that can be frustrating if they feel they have to wait for a video to get all the information.

Know your audience, and understand how they see and interact with your brand.

6. chúng tôi Wants to Lessen Vehicle Owner Frustration

The DMV website is designed to provide useful information to simplify the DMV experience. More than 200 million visitors each year use it as an educational resource. The DMV earns on-site revenue when visitors purchase products like insurance through its partners.

Since the site only makes money when there’s a transaction, the DMV wanted to improve revenue per visitor.

In one test, chúng tôi did A/B testing on opt-ins for insurance quotes:

The result was a 14% lift in revenue across all content pages featuring that banner. (Full case study here)

The Takeaway

The first banner focused on convenience, counting the steps to get a rate quote. The improved version focused on what mattered more to car owners – getting the lowest rate. Knowing the pain points of your audience and the things that are on their mind can help you better position solutions to get them to convert.

7. BusinesSuites Goes Big with Changes

BusinesSuites is a provider of virtual offices. The company was faced with the challenge of not seeing the level of conversion from its landing pages that it had originally expected. This was troublesome because that’s where the majority of its traffic came from.

Rather than test small incremental changes over time, BusinesSuites opted to go for a massive redesign with its landing page. This included:

Limited, more concise copy

Fewer form fields

Removing location-specific address listings

The results paid off.  After a drastic redesign, BusinesSuites saw an 88% increase in conversions over the previous pages. (Full case study here)

The Takeaway

Sometimes you need to test something big and make a significant change. For smaller businesses, it’s sometimes the better route to go when you need a dramatic improvement in conversions.

8. AvidXchange Gains Insight on Sales Funnel Position

The surprising result was the customers who were funneling into the landing page were not end-stage customers, but rather early adopters interested in the service. This knowledge helped the company better position its campaigns and marketing materials, which resulted in a 79% decrease in cost per lead. (Full case study here)

The Takeaway

Sometimes what you’re serving to your customers and your expectations of conversion don’t match up with where they’re at in the sales funnel. Make sure you’re positioning your content appropriately, so you’re not expecting something customers aren’t ready to give.

9. 1-800-Dentist Improves Conversion with Single-Step Optimization

1-800-Dentist faced a challenge where its long-form process was broken into multiple stages with a high drop off in Step One. The problem was that Step One was all vital information, and nothing could be stripped away to reduce it.

To reduce friction in Step One, the company kept only the single most significant field to match prospects with a dentist (zip code) and moved other vital forms into the next steps of the funnel. The result was a 23% boost in conversions in less than a week. (Full case study here)

The Takeaway 10. chúng tôi Improves Conversion with Reduced Choices

As a result, chúng tôi was able to lift conversions by 20%. (Full case study here)

The Takeaway

This is another case where you’re reducing friction with your audience. When you give multiple package options, the prospect has to decide, research, and take pause. With just one package option, there’s just no choice – buy, or not. It works.

11. MarketingSherpa Improves Conversion During Live A/B Test

At Optimization Summit 2013 in Boston, MarketingSherpa teamed up with Hoover’s to run a live split test for an audience. The team chose a product page and created a variety of change recommendations including headlines, call to action, and changes to the product column.

Overall, the changes were designed to simplify the layout and improve messaging.

The audience then voted in teams on the changes before they were implemented. About 24 hours after launching, the treatment outperformed the control with an 8.1% increase in conversions. (Full case study here)

The Takeaway

Stripping away distractions and putting an emphasis on value messaging (the benefit statements) helps the audience understand how they can benefit – personally – from what you’re selling. It’s the only way they can experience the product if they can’t hold it in their hands.

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How Emerging Economies And Different Industries Are Getting Benefit From Cloud Computing?

Cloud Computing will increase creativity and enhance service provision in the public and private sectors of developing countries. Gaining access to data and processing resources on demand that can be scaled up to improve efficiency. Cloud computing is effective because it can be accessed by anybody, anywhere in the world, and with access to the internet, such as governments in underdeveloped countries, which often have limited resources, can benefit greatly from cloud computing.


With the automotive cloud, car companies can store their inventory and other data in one place that is easy to get to. The automotive industry depends on data being available all the time. Even if you don’t have the perfect car in stock, your clients will be pleased when you can search inventory and send them to a store that does.

Scalability and Flexibility

Using the cloud gives your business more freedom. You can quickly add more resources and storage to meet business needs without having to buy new hardware. Companies don’t have to pay for or build the infrastructure needed to handle their highest load levels.

Increasing Safety

Cloud technology has made it possible for third-party developers to create a security measure that everyone can use. It solves most of the problems that often come up when digital solutions are being made.

Development of new goods and services

Some developing countries may be better able to adapt to digital economies than developed countries. The emerging countries don’t have to deal with old systems. They are free to try new things and come up with new business models and processes.

Extending Reach

Developing countries can make it easier for their users in faraway places to use them. Due to the number of players in the Cloud market and the services they offer, companies in developing countries can now hire workers from all over the world. This has led to higher productivity, and the spread of knowledge that can help everyone in the community get better at what they do, which speeds up their development.

Cloud computing can help three industries the most

The Medical Field

The medical field can use cloud computing services to get everything they need to make their jobs easier. The data can be stored in one place, and experts can use remote access to look at it and figure out what the best course of action is. Some of the problems that have been plaguing this industry for decades include the high risk of human error, the way medicine is practiced, and how hard it is to keep patient information private. Since a long time ago, people in the medical care field have been looking for better ways to organize themselves. But cloud computing could be the answer that doctors and medical students have been looking for. Also, doctors and nurses won’t have to make multiple copies of sensitive documents and information, which means they won’t have to worry about losing important information.


Cloud-based online learning is a very important part of improving higher education in developing economies. Cloud Computing is used a lot in the Education field. One big benefit of this is that learning materials are easy to get to, even in the most remote parts of the world. Education in areas including Shanghai & South Africa can benefit from this use of AWS Cloud.


First of all, manufacturers can use cloud computing to make it easier than ever to improve their production capabilities. Cloud computing services also have a lot to offer businesses that make things. So, manufacturers can ensure that their production capabilities are at their best and that they aren’t wasting time or money on tasks that aren’t necessary. By using tools like GPS tracking, manufacturers can get real-time information about how their factories work. Also, these tools let manufacturers make real-time changes and adjustments based on what they see, so they don’t have to wait until the end of the month or even the year to change something on their production line. Also, HPC services often let you make a digital copy of any product so that you can test it virtually.


However, companies and governments in developing countries must be cognizant of the shortcomings in their nascent institutions and physical infrastructure. You need to be aware of the risks associated with using the cloud to make informed decisions about using its benefits. Significant opportunities exist for developing countries to enhance public service and stimulate sustainable socio-economic development through the use of cloud computing. To ensure a smooth and secure transition to cloud computing, national governments in developing nations must create favorable conditions.

Top Gaming Trends Coming In 2023

Two-thirds of Australians play video games – that’s 17 million gamers. 2023 will bring new challenges and opportunities for the gaming industry.

Getty Images

Two-thirds of Australians play video games – that’s 17 million gamers. That figure, while enormous, shouldn’t surprise anymore. Nearly everyone is a “gamer” and it is not just a passion, it is something deeply powerful that goes beyond a pastime. With the unique characteristics of the sector combined with this vast but hard to reach audience, gaming has always been a fertile playground for brands; 2023 saw some truly industry-leading integrations from both endemic and non-endemic brands. Marketers have not only embraced gaming but unlocked previously unreleased consumer spending and awareness with great success.

The gaming audience comprises a huge proportion of Gen Z – and even Gen Alpha – who are leading a cultural shift resulting in new consumer behaviours. For brands to continue to make the most of all that gaming has to offer, they must embrace the things that matter most to this audience. What lies ahead in 2023 is exciting and promises to supercharge what has preceded it. ​​

Consumers are ditching the curated for authenticity

Algorithm-driven echo chambers are out, authentic and unfiltered experiences are in. As we navigate a world of information overload, user-generated content is evolving and we’re now seeing demand for content that is candid, and representative of real, unfiltered life.

By shifting the social media experience toward one free of the unattainable and traditional standards set by social media, Generation Twitch, an audience we’ve identified as younger millennials, Gen Z and Gen Alpha, are rejecting overproduced perfectionism. Instead, they are choosing genuine human interaction and authentic experiences. This trend is particularly evident within the Twitch Just Chatting category, where conversation takes place between streamers and their community. Just Chatting has exploded in popularity over the last couple of years and that shows no sign of stopping.

Brands either have been or need to tap into this shift to speak to these audiences, utilising platforms such as TikTok and BeReal that channel authenticity from the way they speak to what they value. Consumers are more likely to build trust and interact with brands when brands thoroughly integrate themselves into their communities.

Dynamic, fluid and collaborative experiences are the name of the game

With Gen Z at the helm of cultural change, marketers will need to throw out their old playbooks and experiment with new formats from sponsored gaming streams, collaborations, or native content like commerce, extensions, and games.

The lines between IRL and digital experiences are becoming more blurred and we’re seeing younger millennials, Gen Z and Gen Alpha move fluidly between them. This impacts how they want to consume content –  they don’t want to be passive consumers, they want to be part of the narrative whether it’s consuming or creating, or both. Brands will be paying close attention to this and tailoring their strategies to launch dynamic content with streamers such as Yves Saint Laurent Beauté who teamed up with Twitch streamers to promote its Black Opium Extreme fragrance, or Burberry and Ralph Lauren working with Minecraft and Fortnite respectively with fashion collaborations.

Community and shared experiences will reign supreme 

The last couple of years saw the value of community come through as people flocked online and extended their digital selves. TikTok exponentially grew from 2023, reporting a 45% increase in monthly active users between July 2023 and July 2023. Twitch saw more than 86 times the viewership of 2011 in 2023, and every month in 2023 and beyond thus far has surpassed any months in 2023 or prior.

These communities are places where younger millennials, Gen Z and Gen Alpha spend quality time with friends, learn new skills and immerse in their interests and hobbies. Platforms such as Discord, TikTok and features like Twitch’s Guest Star which has now been made available globally, allow streamers and content creators and their audiences to connect in real time and strengthen the bonds of community.

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What we can expect to see this year is livestreaming, gaming and these virtual spaces continuing to be a hub for community and shared experiences. What this means for marketers is we’ll see more community-first tactics in delivering authentic and engaging content while tapping into what makes streamers and their communities tick.

The attention economy will be a priority

There have been huge changes to the digital landscape over the last few years with consumer attention becoming a currency for brands and marketers to effectively reach and convert customers. With consumers becoming digitally fatigued and doing digital “detoxes”, marketers and brands are being challenged to think about new and engaging ways to capture and retain their attention, particularly Gen Z; this group is projected to earn $33 trillion or 27% of the world’s income by 2030, which makes them an increasingly influential consumer demographic brands cannot ignore.

As we look to the year ahead, 2023 will bring new challenges and opportunities for the gaming industry. We’re keen to see what brands, marketers and gamers alike do in the next 12 months as we enter another exciting year for gaming.

Paul Nesbitt is Director of International Insights and Measurement at Twitch

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