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There are thousands of digital marketing and SaaS tools available in the market. Each comes with its unique selling point. However, this amazing range of options also complicates the selection process. 

This list reviews a few key tools that can prove to be invaluable to your business.                                       

Top 7 Tools you should invest in 2023

The key to choosing the right stack of digital tools lies in asking yourself the most fundamental question. What do you want from your tools? Do you want to invest in a tool that facilitates communication amongst your team members who are scattered all over the globe? Or perhaps you are looking for tools that increase productivity for your web design and development projects?

We have curated a list of tools we felt would help you perform a wide range of stuff if you’re planning to launch your startup or expand your business. 

Without any further ado, let us dive right in!

Maze is an online testing platform that can be used to capture user feedback, define missions and analyze insights based on design prototypes.

What is usability testing

but observing the way that users interact with your design in real-time and how they respond to carrying out real tasks with the prototype? 

Advantages

Here is a list of benefits that makes Maze such a favorite with professionals.

Compatible with prototypes designed for applications with desktop, mobiles, or tablets.

Active reporting features can turn your test data into actionable insights.

Reports can be rendered into visually creative and customizable drafts.

Any prototype created with Figma, Sketch, Invision, or Marvel is compatible for testing on Maze.

Pricing

Maze is available in three major pricing options. The Free Plan is available at zero cost, accommodates three projects, and allows you to invite unlimited members to collaborate on the testing. The Pro Plan is available at $25 per user per month. This plan allows you to test ten projects actively at the same time. You will also be able to access the Pro Templates. Apart from this, you can directly contact Maze to get quotes for customized enterprise solutions.

Advantages

Collect client information in real-time to reduce risk and create actionable strategies that work.

Fully compliant with GDPR.

Detailed insights were provided through complete email and digital footprint analysis. 

Pricing

SEON intelligence tool is available in three different pricing plans. The basic plan is available at 99 Euros. You can also check this plan for free for a period of 14 days. The Standard Plan is available at 299 Euros. This plan allows up to 5000 checks per month. You can also request a custom quote from the company directly for enterprise solutions.  

Slack is a business communication tool that has a considerably growing popularity particularly in the face of increasing remote working scenarios. It is very convenient for teamwork and active networking during project development. 

The interface offers dedicated channels to organize communication without any outside distractions. Through these channels, the team can have a shared view of the project in various stages of development. Further, it streamlines collaboration and communication, almost creating a virtual workspace in real-time.

Advantages

Streamlined communication with in-house and external teams within the same workspace.

Central channels for conversations, exchanging files, and other tools within your team.

Voice and video call options for one-on-one or group virtual meets.

Integrates seamlessly with other digital services, such as Google Drive, Trello, Office 365, and more than 2200 other options.

Pricing

Slack is available free for small to medium-sized businesses. The Pro plan is available at 2.67 USD per month. It offers the additional features of voice and video calls for as many as 15 team members. The Business Plus plan is available at 5USD per month. The Enterprise Grid plan is customizable and you can get a quote directly from the Company.

  

Trello is a project management platform, which can integrate with your communication tools to increase productivity regardless of the location of your team members. 

You will be able to strategize and work on content development within an easy-to-use interface. Assign deadlines and topic cards for each stage of the project and create a to-do list to chart the progress of the project through its various stages. 

Advantages

Create lists and topic cards to organize the productivity metrics.

Built-in automation feature that reduces the steps of task management for the entire team.

Easy integration with power-up tools such as Slack, Google Drive, and more to boost the project workflow.

Pricing

Trello is available free for small teams. You can opt for the Standard plan at 5 USD per month and storage of up to 250 MB. The Premium plan is available for 10 USD per month and offers added dashboard and calendar views. The Enterprise plan starts at 17.50 USD per month for 25 users.

Hubspot is a powerful marketing and CRM tool. Within the interface, you can create web forms and design effective campaigns for email marketing. You can also analyze the behavior of the visitors to your website and use this customer data within your CRM. The sophisticated options within the Hubspot interface can give you full freedom to completely automate your marketing campaign.

Advantages

Full access to content and social media management.

Increase your website traffic through real-time customer analysis.

Improve your sales conversion rates and minimize the sales cycles for faster client retention.

Pricing

Hubspot offers a Starter plan at 45 USD per month. The Professional plan is available at 800 USD per month and the Enterprise plan starts at 3200 USD per month and can be customized further.   

Canva is a professional design tool that is essential for every business. If you need creative and simple graphics for your content presentations or branding, you need Canva in your corner. The design templates within the platform are easy to use and customize. You can create brochures, brand logos, or flyers even if you have no design training of any kind. This is a particularly handy tool for small teams with no graphic designers or more design requirements than your current designer can handle.

Advantages

Design presentations, social media content, and videos with easy-to-customize templates.

Create marketing and branding collateral within minutes.

Create team folders to manage your designs and content created within the Canva interface.

Pricing

Canva is available in three plans – Canva Free, Canva Pro, and Canva Enterprise. The pro version is available for a free trial and after that costs about 9.95 USD per month. The pricing for the Enterprise plan is available on request.

Hootsuite is a social media management and scheduling application. The tool works on the premise that while you need to have an active social media presence, you cannot be available on your social media channels 24/7. Instead, use this tool to automate the publication of your posts on multiple social media platforms from a single interface. 

You can use Hootsuite’s content curation feature to further search, tag, and post the content pre-approved against your chosen parameters. The interface also allows you to measure the results of your social media campaigns through customizable reports.

Advantages

Schedule posts on all social networks without leaving the interface.

Automatically review posts in a fuss-free calendar view.

Access all image assets from within the Hootsuite dashboard to create quality social media posts.

Get data on the latest social trends and conversations around your brand.

Pricing

Hootsuite is available free for up to three social profiles. The service is available in tiered pricing for The Pro, Team, Business, and Enterprise plans. 

Conclusion

Here you have a full range of digital tools that can literally do the heavy lifting for your project development. 

These tools can significantly augment your digital marketing strategy. By automating various stages of your project management, you can save more time and labor costs for your company. 

You're reading Top 7 Tools You Should Invest In 2023

Top 10 Fan Tokens To Invest In 2023

If you’re both a sports fan and a crypto enthusiast, then ‘fan tokens’ could be your cup of tea.

In short, fan tokens are cryptocurrencies that provide holders with exclusive membership benefits for sports leagues, teams, and sometimes even individual players.

They are provided by sports organizations and can be purchased on a variety of crypto exchange platforms.

One of the main features of fan tokens is that they allow holders to cast votes on topics related to their favorite sports team.

These crypto assets are still relatively new but are already establishing themselves as the future of the sports economy.

So, which are the top 10 fan tokens to invest in 2023?

Let’s check out the details.

Top 10 Fan Tokens to Invest in 2023 – Brief Outline

Before we get into the details, let’s go over a quick outline of the top 10 fan tokens to invest in 2023.

     

Battle Infinity

– Overall the Best Fan Token in 2023

       

Alpine F1 Fan Token

– The Best Formula One Fan Token

       

Paris Saint-Germain Fan Token

– The Most Popular Football Fan Token

       

SS Lazio Fan Token

– Rising Football Fan Token

       

Manchester City Fan Token

–Token with the Strongest Fan Base

       

FC Barcelona Fan Token

– One of the Oldest Football Fan Tokens in the Industry

       

AC Milan Fan Token

– One of the Most Undervalued Fan Tokens

       

Santos FC Fan Token

– Most Popular Brazilian Football Fan Token

       

FC Porto Fan Token

– Best Fan Token for Portuguese Premier League Fans

       

Inter Milan Fan Token

– Football Fan Token with Interesting Utility

Top 10 Fan Tokens to Invest in 2023 – Detailed Review

Now that you’re familiar with the tokens we’ll talk about, let’s move on to the detailed review of each one.

Battle Infinity – Overall the Best Fan Token in 2023

Battle Infinity is much more than just a typical fan token – it’s a

fan token on steroids

.

In a nutshell, Battle Infinity is a crypto gaming ecosystem that includes Metaverse, NFT, and DeFi elements.

And, it has one of the best fantasy sports games in the industry.

The platform’s native governance token is IBAT and it’s hosted on the BSC (Binance Smart Chain).

All in-game assets are valued through IBAT and players can use the currency for transactions, staking, and other in-game activities.

Battle Infinity’s biggest home market competitors in India are Dream 11 and Mobile Premier League.

However, the game is looking to expand much further than India – it’s looking to spread influence throughout the entire globe, just like Polygon Matic, its compatriot.

Because of the similar P2E elements, fans are referring to Battle Infinity as the next Decentraland, Sandbox, and Axie Infinity.  

There are six main products in the ecosystem, including Battle Market, Battle Swap, Battle Stake, battle Store, and Battle Arena (the in-game Metaverse).

The sixth and main product is the IBAT Premier League – the first fantasy sports game in the world that incorporates NFT technology.

Within the game, players can build strategic teams in different sports (cricket, football, basketball, etc.) and gain points based on the real-life performance of the athletes.

They also compete with one another for a chance to win exclusive rewards.

Additionally, Battle Infinity doesn’t come with any “rug-pull” danger seeing that the project was KYC’d by

CoinSniper

and smart contract audited by

SolidProof

.

Notably, the presale for IBAT tokens ended recently, but not in a standard fashion – it ended 66 days before the initial target date because $5 million in BNB tokens were sold much sooner than expected.

Around one week ago, Battle Infinity was officially listed on PancakeSwap, which prompted a huge price increase. There are more CEX listings coming soon.

Because Battle Infinity’s combines Metaverse and NFT technology, and fact that it offers the most state-of-the-art sports fantasy game currently on the market, it’s a much more reliable choice compared to other fan tokens.  

Alpine F1 Fan Token – The Best Formula One Fan Token

Alpine F1 (ALPINE) token is a BEP-20 coin developed by the infamous Formula One racing team, BWT Alpine F1.

The token was founded in February 2023 and launched on Binance Launchpad, and it provides holders with voting power.

Unlike other fan tokens, ALPINE also offers a unique collection of NFTs that users can stake for rewards.

Other notable holding features include a chance to meet the F1 team and merchandise signed by the teams.

The market cap for ALPINE is around $36 million and the price of the token is $4.30.

Paris Saint-Germain Fan Token – The Most Popular Football Fan Token

The PSG fan token represents the famous football club Paris Saint-Germain, and it currently stands out as the most popular football fan token.

This token offers a variety of perks, including VIP experiences, official merchandise, voting power for the FIFA-22 PSG cover design, and more.

What’s more, some PSG token owners have reported having one-on-one video calls with the team’s players.

After the rumors that Messi would join PSG turned out true, the token experienced a 130% price increase in just a few days’ time.

At the time of writing, the market cap stands at $28 million with a price of $9.8 per PSG token.

SS Lazio Fan Token – Rising Football Fan Token

The next on our list of the top 10 fan tokens to invest in is SS Lazio’s crypto asset.

LAZIO was also initially launched on Binance Launchpad and its current market cap is around $49 million, while the token is trading for a price of $5.91.

This famous sports club is a huge name in Italian football and it won 7 Coppa Italia titles, 2 Series A titles, and 1 UEFA Cup Winner’s Cup.

But, what’s even more important is that SS Lazio had a great start to this season, which will most likely positively reflect on the price as well.

Manchester City Fan Token –Token with the Strongest Fan Base

Just like the previous tokens, Manchester City Fan Token (CITY) was also built on the Socios platform. It was created by the current English Premier League champions – Manchester City.

With one of the strongest fan bases in the world of football, crypto analysts believe that this token could reach new heights once more fans learn about the project.

Due to their latest string of victories, Manchester City could very well win this season’s Premier League as well.

Currently, the CITY token is priced at $6.82, with a market cap of $24 million.

FC Barcelona Fan Token – One of the Oldest Football Fan Tokens in the Industry

For those of you that are die-hard football fans, FC Barcelona doesn’t really need any kind of formal introduction.

Not only is it the most recognizable club in football, but it’s also one of the most popular sports brands on the planet.

FC Barcelona’s BAR token was created on the Socios platform and it was launched in June 2023, which makes it one of the oldest fan tokens in the industry.

The main benefits of holding the BAR token are access to club resources, discount on match tickets, limited-edition merchandise, and exclusive insider information.

At the time of writing, BAR is priced at $6.94 and the market cap is around $28.1 million.

AC Milan Fan Token – One of the Most Undervalued Fan Tokens

AC Milan’s fan token ACM is just next in line with Socios infamous global football team tokens.

The use cases of ACM are fairly similar to other fan tokens and they include access to limited-edition merch, a chance to meet Zlatan Ibrahimovic and other first-team players, and voting power.

Because of AC Milan’s solid start to the season, analysts believe that ACM is currently one of the most undervalued fan tokens and that it has a lot of room for growth.

The price of this token stands at $5.15, with a market cap of $16.2 million.

Santos FC Fan Token – Most Popular Brazilian Football Fan Token

Santos FC (SANTOS) is the official fan token of the famous Brazilian football club Santos FC.

Aside from some of the standard perks like engagement in team activities and voting power, this fan token also provides exclusive privileges like an NFT collection, staking rewards, and access to GameFi.

As of August 23

rd

, 2023, SANTOS is priced at $14.40 and has a market cap of $62 million, making it one of the largest fan tokens in terms of market capitalization.

FC Porto Fan Token – Best Fan Token for Portuguese Premier League Fans

Created by FC Porto, PORTO is a fan token launched on the Binance Network in November 2023 and it’s dedicated to all the fans of the Portuguese Premier League.

FC Porto football team was established in 1983 and it’s known as the second-richest Portuguese football team.

Due to the large fan base of this club, PORTO still has a lot of potentials to increase in value and bring solid returns to early investors.

Currently, the price per PORTO token stands at $6.2 and has a market cap of around $47 million.

Inter Milan Fan Token – Football Fan Token with Interesting Utility

The INTER fan token was created by the famous Italian club Inter Milan with the goal to offer fans more engagement with the club.

But, there’s also one more interesting utility – holders get to decide which song the team will sing when celebrating goals.

At the time of writing, the cost per single INTER token is $3.71, with a market capitalization of $11 million.

Top 10 Fan Tokens to Invest in 2023 – The Verdict

The hype around fan tokens is growing bigger each month, and sports clubs around the world are rapidly looking to release their own tokens and gather support from fans.

20+ Top Crypto Tokens To Invest In 2023

As the crypto industry continues to grow massively, keeping a close eye on the most promising crypto tokens is becoming increasingly important. However, with thousands of crypto tokens and crypto education material like CryptoManiaks, it can take time to determine which coins are worth paying attention to. Therefore, this crypto article will highlight the top crypto tokens to watch out for in 2023.

Comparison Table of the Top Crypto Tokens by Growth Expectation

TokenGrowth ExpectationBitcoin (BTC) – The original and most well-known cryptocurrency.97%Ethereum (ETH) – Blockchain platform for decentralized applications (dapps).92%Binance Coin (BNB) – Used for transactions on Binance exchange.91%Dogecoin (DOGE) – Meme-inspired cryptocurrency with a loyal community.84%Cardano (ADA) – Blockchain platform with a focus on scalability.84%Solana (SOL) – High-speed blockchain for decentralized apps.80%Polkadot (DOT) – Multi-chain platform for interoperability between blockchains.75%Chainlink (LINK) – Connects smart contracts to external data sources.69%Uniswap (UNI) – Decentralized exchange for trading cryptocurrencies.68%XRP (XRP) – Digital currency for global payments on RippleNet.65%Avalanche (AVAX) – Scalable blockchain platform for dapps and enterprise.61%Polygon (MATIC) – Layer 2 scaling solution for Ethereum.58%Terra (LUNA) – Blockchain for stablecoins and decentralized finance (DeFi).55%Algorand (ALGO) – High-speed blockchain for financial applications.55%Cosmos (ATOM) – Interconnected blockchain ecosystem for dapps.55%Avalanche-X (AVAX-X) – Cross-chain bridge for interoperability on Avalanche.46%Serum (SRM) – Decentralized exchange and ecosystem on Solana.41%Curve (CRV) – Decentralized exchange for stablecoins.35%Kava (KAVA) – Blockchain for decentralized financial services (DeFi).27%SushiSwap (SUSHI) – Decentralized exchange and liquidity provider.21%Pro Tips1. Crypto wallets are increasingly becoming a popular choice for those looking to make transactions quickly, securely, and without relying on a third-party service.2. Check out our list of the Top 10 Cryptocurrency Gainers and Losers in 2023, with Ethereum gaining popularity due to its smart contract protocols and Bitcoin taking the lead.3. A new breed of bitcoin trading bots can already extract helpful information and complete transactions thanks to AI.

2023 is an excellent year to invest in crypto, as there are signs and speculations of massive rewards. In the following paragraphs, we will mention some of the best crypto recommendations for coins to buy in 2023:

Bitcoin (BTC) 

Bitcoin (BTC) 

Bitcoin is the original crypto and remains one of the most widely recognized and valuable tokens in the crypto world. Bitcoin operates as a decentralized digital currency with a fixed supply of 21 million coins. Bitcoin is known for its decentralization, security, and scarcity, making it a popular choice for investment and long-term holding.

Pros:

Widely accepted and recognized as the first and most valuable cryptocurrency.

Decentralized, peer-to-peer network without the need for a trusted third party.

Limited supply, with only 21 million bitcoins that can be created.

Cons:

High volatility and price fluctuations.

Slow transaction times and high fees during periods of high demand.

Potential for fraudulent or criminal activity due to the anonymity of transactions.

Ethereum (ETH) 

Ethereum (ETH) 

Ethereum is a decentralized platform that allows the creation of smart contracts and crypto applications (apps). Ethereum has its Bitcoin, Ether (ETH), used to pay for transaction fees and computational services within the network. Ethereum is the second-largest crypto token by market capitalization and has a large and active community.

Pros:

Large ecosystem of developers and dapps built on the Ethereum network.

Smart contracts allow for more complex and versatile applications.

Plans to transition to a proof-of-stake consensus algorithm for increased energy efficiency.

Cons:

High transaction fees during periods of network congestion.

Scalability issues, with limited capacity for processing transactions.

Vulnerable to security risks and exploits in smart contracts.

Binance Coin (BNB) 

Binance Coin (BNB) 

Binance Coin is the native Bitcoin of the Binance exchange and is available for paying transaction fees on the platform. However, this asset has seen significant growth in recent years and is now one of the most numerous Bitcoin tokens by market capitalization. In addition, Binance Coin provides several benefits to its users, including reduced fees, exclusive access to specific promotions, and more.

Pros:

Used for transactions on Binance exchange, which is one of the largest and most popular cryptocurrency exchanges.

Discounts on trading fees for using BNB as payment.

Plans to transition to a decentralized exchange built on the Binance Smart Chain.

Cons:

Dependency on the success of Binance exchange and platform.

Centralized control by Binance, which could lead to potential security and regulatory risks.

Limited use cases outside of the Binance ecosystem.

Dogecoin (DOGE) 

Dogecoin (DOGE) 

Dogecoin is a meme-inspired Bitcoin created as a joke in 2013. Despite its origins, Dogecoin has gained a significant following and has become one of the most oversized crypto tokens by market capitalization. In addition, Dogecoin is known for its fast and cheap transactions and has a strong community of supporters who use the token for tipping and charitable donations.

Pros:

Strong and loyal community that supports the use and adoption of DOGE.

Low transaction fees and fast confirmation times.

Memetic and humorous branding that helps increase its popularity.

Cons:

Lack of clear and defined use cases or value proposition.

High volatility and susceptibility to price manipulation.

Limited adoption and acceptance by mainstream businesses and institutions.

Cardano (ADA) 

Cardano (ADA) 

Cardano is a proof-of-stake blockchain protocol designed to be secure, scalable, and sustainable. Cardano has its Bitcoin, ADA, used to pay for transaction fees and computational services within the network. Cardano has a strong focus on research and development, and it works with a scientific philosophy. As a result, Cardano is one of market capitalization’s most significant Bitcoin tokens and is a popular choice for investment and long-term holding.

Pros:

Emphasis on research and scientific approach to blockchain technology.

Plans to offer scalable and secure solutions for dapps and smart contracts.

Focus on sustainability and energy efficiency.

Cons:

Relatively new and untested platform with limited adoption.

Limited dapp ecosystem and community support compared to Ethereum.

Dependency on the success of future upgrades and developments.

Solana (SOL) 

Solana (SOL) 

Solana is a fast and scalable blockchain protocol for decentralized finance applications. Solana uses a unique consensus algorithm, Solana Proof of Stake (PoS), which enables it to process thousands of transactions per second. Solana has its Bitcoin, SOL, used to pay for transaction fees and computational services within the network. Solana is one of market capitalization’s most significant Bitcoin tokens and is a popular choice for investment and DeFi applications.

Pros:

High-speed blockchain for processing transactions and running d-apps.

Low transaction fees and fast confirmation times.

Focus on scalability and building out a strong ecosystem of d-apps and developers.

Cons:

Relatively new and untested platform with limited adoption.

Dependency on the success of future developments and upgrades.

Risk of potential security vulnerabilities or exploits.

Polkadot (DOT) 

Polkadot (DOT) 

Polkadot is a multi-chain protocol that enables interoperability between different blockchain networks. Polkadot has its Bitcoin, DOT, used to pay transaction fees and computational services within the network. Polkadot is known for its focus on scalability and interoperability and is a popular choice for decentralized exchanges and DeFi projects.

Pros:

Multi-chain platform that enables interoperability between different blockchain networks.

Scalable and secure solution for building and deploying decentralized applications.

Focus on governance and community-driven decision-making.

Cons:

Relatively new and untested platform with limited adoption.

Complex and technical platform that may require specialized knowledge.

Dependency on the success of future upgrades and developments.

Chainlink (LINK) 

Chainlink (LINK) 

Chainlink is a decentralized oracle network that provides real-world data to smart contracts. Chainlink has its Bitcoin, LINK, used to pay for transaction fees and computational services within the network. Chainlink is a popular choice for decentralized applications that need to access real-world data, and it is one of the most significant crypto tokens by market capitalization. In addition, Chainlink is known for its strong partnerships and collaborations and is an essential player in the DeFi space.

Pros:

Connects smart contracts to external data sources for increased accuracy and reliability.

Widely used and adopted by various blockchain platforms and projects.

Plans to expand to other areas beyond just data oracles.

Cons:

Dependency on the success and adoption of smart contracts.

Risk of potential security vulnerabilities or exploits.

Limited use cases outside of the blockchain industry.

Uniswap (UNI) 

Uniswap (UNI) 

Uniswap is a decentralized exchange that enables users to trade crypto tokens without needing a centralized intermediary. Uniswap is an automated market maker providing users with fast and cheap transactions. Uniswap has its Bitcoin, UNI, which is available for transaction fees and computational services within the network. Uniswap is one of the most extensive DeFi protocols by market capitalization, and it is a popular choice for traders and investors. 

Pros:

Decentralized platform allowing direct peer-to-peer trading of cryptocurrencies.

High liquidity and low trading fees compared to centralized exchanges.

Users can earn passive income by providing liquidity to the platform.

Cons:

Vulnerable to hacks and security breaches as it is a decentralized platform.

Limited trading pairs available compared to centralized exchanges.

User interface can be challenging for beginners.

Ripple (XRP) 

Ripple (XRP) 

XRP is a digital currency created by Ripple Labs and used on the Ripple payment network. The XRP token facilitates cross-border payments, enabling fast and cheap transactions worldwide. Ripple has partnerships with various financial institutions, including Santander and American Express, and is known for its focus on enterprise solutions. XRP has faced some legal challenges recently but remains a popular choice for investors and traders.

Pros:

Digital currency for global payments with fast transaction speeds and low fees.

Accepted by several financial institutions and payment providers worldwide.

Offers fast and cheap cross-border transactions.

Cons:

RippleNet, the underlying network for XRP, is centralized which goes against the core principles of blockchain technology.

XRP is subject to legal uncertainties as it is currently facing a lawsuit from the US Securities and Exchange Commission (SEC).

Limited adoption by retail investors and traders.

Avalanche (AVAX) 

Avalanche (AVAX) 

Avalanche is a decentralized platform for launching decentralized applications and enterprise blockchain solutions. The platform is designed to be scalable, secure, and interoperable, and it uses a consensus mechanism called Avalanche consensus to achieve high throughput and low transaction fees. The AVAX token is used for staking, governance, and as a medium of exchange on the platform.

Pros:

High scalability and transaction speeds making it suitable for enterprise applications.

Interoperability with other blockchain networks.

Low transaction fees compared to Ethereum.

Cons:

Limited adoption and market recognition compared to other blockchain networks.

The network is still relatively new and may face scalability challenges as the user base grows.

AVAX tokens are centralized and controlled by a small group of validators.

Polygon (MATIC) 

Polygon (MATIC) 

Polygon is a Layer 2 scaling solution for Ethereum that provides faster and cheaper transactions. The Polygon network is designed to be compatible with Ethereum, allowing developers to easily port their Ethereum-based applications to the Polygon network. The MATIC token is used for staking, governance, and as a medium of exchange on the platform.

Pros:

Layer 2 scaling solution for Ethereum, allowing faster and cheaper transactions.

Interoperability with other blockchain networks.

Support for decentralized finance (DeFi) applications.

Cons:

Limited adoption and market recognition compared to Ethereum.

Dependency on Ethereum’s network and ecosystem.

Centralization concerns as MATIC tokens are held by a small group of validators.

Terra (LUNA) 

Terra (LUNA) 

Terra is a decentralized platform for building stablecoins and other financial applications. The platform is designed to be fast, scalable, and interoperable, and it uses a stablecoin called UST, which is pegged to the US dollar, to facilitate transactions. The LUNA token is used for staking, governance, and as a medium of exchange on the platform.

Pros:

Stablecoins and decentralized finance (DeFi) applications on a scalable blockchain network.

Low transaction fees and fast confirmation times.

Growing adoption by retail and institutional investors.

Cons:

Limited adoption and market recognition compared to other blockchain networks.

Risk of stablecoin failure if the underlying assets do not maintain their peg to the US dollar.

The network is still relatively new and may face scalability challenges as the user base grows.

Algorand (ALGO) 

Algorand (ALGO) 

Algorand is a decentralized platform for building decentralized applications and financial solutions. The platform is designed to be fast, scalable, and secure, and it uses a consensus mechanism called Pure Proof of Stake to achieve high throughput and low transaction fees. The ALGO token is used for staking, governance, and as a medium of exchange on the platform.

Pros:

High-speed blockchain for financial applications.

Offers fast and secure transaction confirmation times.

Growing adoption by institutional investors and financial institutions.

Cons:

Limited adoption and market recognition compared to other blockchain networks.

The network is still relatively new and may face scalability challenges as the user base grows.

ALGO tokens are centralized and controlled by a small group of validators.

Cosmos (ATOM) 

Cosmos (ATOM) 

Cosmos is a decentralized platform for building interconnected blockchains and decentralized applications. The platform is designed to be scalable, secure, and interoperable, and it uses a consensus mechanism called Tendermint to achieve high throughput and low transaction fees. The ATOM token is used for staking, governance, and as a medium of exchange on the platform.

Pros:

Interconnected blockchain ecosystem for decentralized applications (dapps).

Allows for interoperability between different blockchain networks.

Growing adoption by retail and institutional investors.

Cons:

Limited adoption and market recognition compared to other blockchain networks.

Scalability challenges as the user base grows.

Validators are centralized and controlled by a small group of entities.

Avalanche-X (AVAX-X) 

Avalanche-X (AVAX-X) 

Avalanche-X is a decentralized platform for launching and trading decentralized finance (DeFi) tokens. The platform is designed to be fast, scalable, and secure, and it uses a consensus mechanism called Avalanche consensus to achieve high throughput and low transaction fees. The AVAX-X token is used for staking, governance, and as a medium of exchange on the platform.

Pros:

Cross-chain bridge for interoperability on the Avalanche network.

Allows for seamless transfer of assets between different blockchain networks.

Offers fast and cheap transactions.

Cons:

Limited adoption and market recognition compared to other blockchain networks.

The network is still relatively new and may face scalability challenges as the user base grows.

AVAX-X tokens are centralized and controlled by a small group of validators.

Serum (SRM) 

Serum (SRM) 

Serum is a decentralized exchange built on the Solana blockchain. The exchange is designed to be fast, scalable, and secure, and it provides users with access to a wide range of decentralized finance (DeFi) tokens. The SRM token is used for staking, governance, and as a medium of exchange on the platform.

Pros:

Decentralized exchange and ecosystem on Solana blockchain network.

Offers fast and cheap transactions.

Growing adoption by retail and institutional investors.

Cons:

Limited adoption and market recognition compared to other decentralized exchanges.

High competition from established decentralized exchanges.

Curve (CRV) 

Curve (CRV) 

Curve is a decentralized exchange that focuses on stablecoin trading. The exchange is designed to be fast, efficient, and low-cost, and it provides users with access to a wide range of stablecoins. The CRV token is used for staking, governance, and as a medium of exchange on the platform.

Pros:

Specializes in stablecoins, making it a popular choice for traders looking to exchange or trade stablecoins.

Designed to minimize slippage and optimize liquidity for stablecoin trades.

Runs on Ethereum blockchain, which is one of the most popular and widely used blockchain platforms.

Decentralized and open-source, meaning that it is transparent and accessible to everyone.

Cons:

Limited selection of tokens available for trading on Curve.

Less popular than some other decentralized exchanges, which could result in lower liquidity for certain trades.

Vulnerable to smart contract bugs and attacks, which could lead to losses for users.

SushiSwap (SUSHI) 

SushiSwap (SUSHI) 

SushiSwap is a decentralized exchange that provides users with access to a wide range of decentralized finance (DeFi) tokens. The exchange is designed to be fast, scalable, and low-cost, and it provides users with liquidity incentives to encourage trading. The SUSHI token is used for staking, governance, and as a medium of exchange on the platform.

Pros:

Offers decentralized trading and liquidity provision for a wide range of tokens.

Uses an innovative tokenomics model that rewards users who provide liquidity to the platform.

Has a strong community of users and developers, who contribute to the project’s ongoing development and success.

Has recently introduced new features, such as margin trading and limit orders, to make it more attractive to traders.

Cons:

Vulnerable to security risks, such as smart contract bugs and hacks.

Faces competition from other decentralized exchanges with similar offerings.

May not be accessible to users in certain countries with strict regulations on cryptocurrency.

Kava (KAVA) 

Kava (KAVA) 

Kava is a decentralized platform for building decentralized finance (DeFi) applications. The platform is designed to be fast, scalable, and secure, and it provides users with access to a wide range of financial products, including loans, stablecoins).

Pros:

Offers a wide range of DeFi services, including stablecoins, lending, and borrowing.

Designed to be interoperable with other blockchain networks, allowing users to access a wider range of services and assets.

Uses a unique consensus mechanism called Proof-of-Stake (PoS), which is energy-efficient and more secure than Proof-of-Work (PoW) used by many other blockchains.

Backed by a strong team and community with a track record of successful blockchain projects.

Cons:

Top 12 Data Observability Tools In 2023

Data accumulation is accelerating, with ~330 million terabytes of data created every day. To put this into perspective, a single terabyte can contain approximately 250,000 hours of music.

In this article, we have examined the top 12 data observability tools, based on their capabilities and features to help businesses in their vendor selection to find the best platform that suits their needs.

Data observability vs. data monitoring

Source: Hayden James

Figure 1. Data monitoring vs. data observability

Before delving into the data observability tools capabilities, it’s critical to distinguish between data observability and data monitoring. While both aims to ensure data reliability and quality, their scope and approach differ.

Data monitoring is largely concerned with measuring certain metrics such as data pipeline performance, resource use, and processing times. It frequently takes a reactive strategy, with data teams responding to challenges as they arise.

Data observability, on the other hand, is a more comprehensive and proactive approach to analyzing and controlling data quality. It includes data monitoring but goes above and beyond by offering in-depth insights into the data itself, its lineage, and transformations. Data observability solutions allow data owners to identify and rectify issues before they have an influence on downstream processes and consumers, promoting data quality.

Data observability tools help data engineers to monitor, manage, and analyze their data pipelines, ensuring that data is accurate, timely, and consistent. Some key capabilities of data observability tools include:

1- Data lineage tracking

These tools can trace the origin and transformations of data as it moves through various stages in the data pipeline. This helps data analysts:

Identify dependencies

Understand the impact of changes,

Troubleshoot data quality issues

Save debugging time.

2- Automated monitoring

Data observability tools can continuously monitor and assess the quality of data based on predefined rules and metrics. This can include anomaly detection, data drift, and identifying data inconsistencies.

3- Real-time & customized alerts

Data observability tools can be integrated with communication platforms (e.g., Slack) and can send instant alerts and notifications to inform data scientists of potential issues.

4- Central data cataloging

These tools can automatically create and maintain a data catalog that documents all available data sources, their schemas, and metadata. This provides a central location for data teams to search and discover relevant data assets.

5- Data profiling

Data observability tools can analyze and summarize datasets, providing insights into the distribution of values, unique values, missing values, and other key statistics. This helps data teams understand the characteristics of their data and identify potential issues.

6- Data validation

These tools can run tests and validations against the data to ensure that it adheres to predefined business rules and data quality standards. This helps increase data health by catching errors and inconsistencies early in the data pipeline.

7- Data versioning

Data observability tools can track changes to data over time, allowing data teams to compare different versions of datasets and understand the impact of changes.

8- Data pipeline monitoring

These tools can monitor the performance and health of data pipelines, providing insights into processing times, resource usage, and potential bottlenecks. This helps data engineers to find and fix bad data to optimize their data pipelines for efficiency and scalability.

9- Collaboration and documentation 10- Integration with external data sources

Data observability tools can typically integrate with a wide range of data sources, processing platforms, and data storage systems, allowing data scientists to monitor and manage their data pipelines from a single unified interface.

11- Analytics & reporting

Data observability technologies can provide a variety of reports and visualizations to assist data teams in understanding the health of their data pipelines and the quality of their data. These findings can help guide decisions and enhance overall data management practices.

12- Instant customer support

Many data observability tools provide extensive customer service via different methods such as chat, email, and phone. Dedicated solutions engineers make sure that data teams have access to expert assistance anytime they encounter difficulties or require instruction on how to use the tool efficiently.

Vendor selection criteria

After identifying whether the vendors provide the capabilities presented above, we narrowed our vendor list based on some criteria. We used the number of B2B reviews and employees of a company to estimate its market presence because these criteria are public and verifiable.

Therefore, we set certain limits to focus our work on top companies in terms of market presence, selecting firms with

15+ employees

20+ reviews on review platforms including G2, Trustradius, Capterra

The following companies fit these criteria:

Databand

Metaplane

Monte Carlo

Mozart Data

Integrate.io

Anomalo

Datafold

Telmai

decube

Unravel Data

AccelData

Bigeye

As all vendors offer data cataloging, profiling, validation, versioning, and reporting, we did not include these capabilities in the table. Below you can see our analysis of data capability tools in terms of the capabilities and features mentioned above. You can sort Table 1, for example, by real-time alerting capabilities.

VendorsReviewsEmployee sizeStarting price/yearWarehouse integrationLineage trackingMonitored pipelinesReal-time alertingCustomer supportQuality of support* (out of 10) DataBand3539Not provided20+ data sourcesColumn-level100-1,000sEmail, Slack, Pagerduty, Opsgenie24 hour issue response and mitigation with a dedicated support channel9.2 Metaplane3715Pro: $9,900/year with monthly commitment options20+ data sourcesColumn-level lineage to BIUnlimitedEmail, Slack, PagerDuty, MS Teams, API, WebhooksShared Slack channel, CSM9.9 Monte Carlo71257Not provided30+ data sourcesField-levelNot providedN/ANot provided9.6 Mozart Data6932Starts from $12,000/year with monthly commitment options300+ data sourcesField-levelNot providedN/ANot provided9.5 Integrate.io18537Starts from $15,000/year150+ data sourcesField-levelNot providedN/AEmail, Chat, Phone, Zoom support9.2 Anomalo3349Not provided20+ data sourcesAutomated warehouse-to-BIUnlimited with unsupervised learningEmail, Slack, Microsoft TeamsNot provided9 Datafold2436Not provided12+ data sourcesColumn-levelNot providedEmail, SlackEmail, Intercom, dedicated Slack channel9.1 Telmai1513Not provided18+ data sourcesField-levelUnlimitedEmail, Slack, PagerDutyEmail9.2 decube1215Starts from $499 / year13+ data sourcesAutomatedNot providedEmail, SlackEmail, Chat8.3 Unravel Data23171Starts from $1 / per feature50+ data sourcesCode-levelNot providedEmailEmail8.6 AccelData12214Not provided30+ data sourcesColumn-levelNot providedAutomatedEmail8.6 Bigeye1569Not provided20+ data sourcesColumn-levelNot providedEmail, Slack, PagerDuty, MS Teams, WebhooksEmail7.9

*Based on G2 reviews.

Disclaimer:

The data is gathered from the websites of vendors. If you believe we have missed any material, please contact us so that we can consider adding it to our article.

Contact us if you need help in data observability tool selection:

Begüm Yılmaz

Begüm is an Industry Analyst at AIMultiple. She holds a bachelor’s degree from Bogazici University and specializes in sentiment analysis, survey research, and content writing services.

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Top 7 Upcoming Smartphones In November 2023

Here is a list of smartphones which are going to release in November 2023 in India.

Lenovo Z5 Pro

The smartphone will also come with a better dual camera set up at the back including a 16MP + 24MP setup. The smartphone will feature the latest Qualcomm Snapdragon 710 processor and plenty of RAM for the multitasking. The phone has been launched in China just today and is expected to arrive in India very soon.

Xiaomi Redmi Note 6 Pro

The display comes with a notch with 19:9 aspect ratio for better viewing. The front camera is now upgraded to 20MP + 2MP setup with AI portrait selfie mode, the rear camera is still 12MP + 5MP. The battery is 4000 mAh for a full day of usage. Xiaomi will launch this smartphone soon in India.

Nokia 7.1

HMD Global is going to launch the Nokia X7 in India with a rebranded name- Nokia 7.1. The smartphone comes with a notch display and glass back design. The smartphone features Qualcomm Snapdragon 710 processor paired with up to 6GB RAM.

The Nokia 7.1 comes with a 12MP + 13MP camera set up at the back for better depth in pictures and a 20MP shooter on the front for selfies. The battery is a 3500 mAh unit which provides a better backup throughout the day.

Huawei Mate 20 Pro

Huawei has released its latest flagship smartphone Mate 20 Pro in London recently which comes with some of the worlds first features in a smartphone. The smartphone comes with a tripe camera set up at the back with a new type of orientation for better photography.

Honor 8C

Honor 8C is going to be launched soon in India which will feature some mid-range specifications and hardware. The smartphone will come with Qualcomm Snapdragon 636 processor paired with 3GB or 4GB of RAM.

The smartphone comes with a plastic back which is somewhat good because it will help in making the smartphone lightweight. The smartphone will feature dual camera at the back including 13MP + 2MP sensors for better photography.

Nubia Red Magic

Nubia Red Magic comes with some cool LED lighting effects on the back and some awesome hardware. The smartphone comes with Qualcomm Snapdragon 835 processor paired with 8GB RAM. The smartphone also comes with liquid cooling tech to keep the smartphone cool while gaming.

Lenovo K5 Pro

Another smartphone which is going to release from the brand Lenovo is the Lenovo K5 Pro. It is also going to be a mid-range smartphone which will feature Qualcomm Snapdragon 636 processor and 3GB or 4GB of RAM.

The smartphone might feature a 16MP + 5MP dual camera set up at the back for out-focusing photography. The smartphone will feature a 6 inches display with a 19:9 aspect ratio for better viewing. The smartphone might get priced at Rs 10,000 but we need to confirm this at the time of the launch.

Conclusion

These were the smartphones which are yet to launch in India in the month of November. The smartphones will be launching soon if not in November. The specifications and the features listed here are also not confirmed by the brands so these could change in the final device.

Should You Use Custom Packing Tape For Your Business? 7 Top Reasons

Modern custom packing tape has come a long way. Are you wondering if you should use custom packing tape for your business? Read on to know more.

Packing tape can be very functional for your business despite being just an ordinary roll of stationery. Packing tape has a crucial role in protecting your cargo when it is in transit as it keeps your products protected from contamination or from being damaged during loading and unloading.

Packing tape can also be a worthwhile branding measure, helping you to cut down on losses. Should you use custom packing tape for your business? We have discussed this extensively in this article. Here are a few reasons why you should consider custom packing tape.

1. Makes Your Packages More Secure

Your packages can be given a certain level of protection using custom packing tape. This is even more so if the packages are being directly shipped to the customer.

You can easily tell if the package has been tampered with in any way by using custom printed packing tape. The customization of the printed packing tape makes it more difficult to copy and also challenging to make it look undisturbed. This makes the items packed with custom printed tape more secure.

2. Branding of Your Product

For this to work, you need to pick imagery that will be easily associated with your business, so design your catchphrases, company name, and logo carefully.

3. It Helps with Customer Satisfaction

It is challenging to achieve 100 percent customer satisfaction, but getting as close to that mark as possible should be the goal for every company. Using custom packaging ensures that you are leaving little room for disappointment when customer satisfaction is concerned.

Having poor packaging hurts your brand, and many customers won’t return when the packaging is poor, even if they really loved the product.

You need to allow your customers to connect to your brand by choosing vibrant colors and an attractive packaging tape design. If you add a personalized message or the tagline of your brand to the packaging tape, it will convey the message to your customers that you care about consumer engagement and are putting in the effort to keep in touch with them.

These small steps can have a big impact when it comes to how consumers shop and ultimately help you to scale your business through customer retention.

4. Makes It More Easy to Recognize Your Package

Any company might be receiving multiple shipments from different suppliers every day. Having to handle so many packages each day makes it challenging to identify them.

The whole process will be very rushed when employees are not paying attention to the labels. One easy way to help them recognize your packaging is by having customized packing tape on the boxes.

Your company’s logo or name will help them easily recognize your package and get it to the correct address more quickly. Custom packing tape is more suited for this as it can’t be ripped off easily like normal labels or tags.

5. Helps Your Products to Stand Out

Businesses employ many means to make their products stand out from their competitors. You can easily achieve that by dressing up your packaging. Using colorful boxes or printing something on the boxes can cost a lot of additional money, making those options impractical.

6. Helps to Provide Product-specific Information

You would be wrong in thinking that getting your company logo and name printed is the only benefit of customizing packing tape. If your product needs to have certain instructions to be followed, you can have that printed on the packing tape.

Suppose your product is fragile and needs to be handled with care. Having this instruction printed on the packing tape will ensure the shipping company takes extra care while handling your product and the customer will also be extra careful to unbox it once the package is delivered to them.

You will also be able to save on resources by having the instructions printed on the packing tape as you won’t need to include these instructions on a printed manual inside the box. This way you save on both money and paper.

7. Helps Identify Theft

Shipment thefts are unfortunate incidents that are hard to crack down on. It hurts your image with customers along with the financial losses. Not knowing where the occurrence took place makes it difficult to apprehend the culprit.

Custom packing tape can come to the rescue here as no one aside from your company staff will have access to it. You will be able to check for theft if the packages were tampered with while they were still within your reach.

If the theft occurred while the package was in transit, it would be resealed, but it would not be able to use the same customized packaging.

Conclusion

Custom packing tape can benefit your business in numerous ways. So if you are wondering if you should use custom printed tape for your business, hopefully, this article has given you all the information you need.

Surely you can see the importance of custom packing tape and its uses in your business. Customize your packing tape right away to provide traction to your brand.

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