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The expense recognition principle is a concept in accounting that says when a business should recognize its expenses.

When a business wants to recognize expenses dictates whether it should use cash or accrual accounting.

The matching principle allows businesses to recognize expenses in the same period as the revenue associated with those expenses.

This article is for entrepreneurs and professionals interested in accounting software and practices.

Business owners need to spend money where they will get results, but how can you tell which expenses are generating a return on investment (ROI)? The expense recognition principle is an accounting tool in the business owner’s toolbox to identify expenses and any associated revenue related to those expenses. This information can help business owners better plan their investments to maximize their ROI and cut expenses that aren’t leading to performance.

Editor’s note: Looking for the right accounting software for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

What is the expense recognition principle?

The expense recognition principle is a concept that outlines when a business’s expenses are recognized in the company’s financials. Typically, the expense recognition principle involves expenses being recognized and recorded in the same period as the revenues associated with those expenses (under accrual accounting). 

This method of accounting is a way for businesses to match expenses with the revenues related to those specific expenses (for example, commissions owed to employees for certain sales recorded when those sales happen, rather than later). Put another way, it shows the business using assets and converting them to expenses as their utility is expended. 

The question of when expenses should be recognized represents the biggest difference between cash and accrual accounting. Instead of recognizing revenue and expenses in the same period, if a business instead recognizes expenses when they’re incurred, that means it’s using cash accounting.

Key Takeaway

Accrual accounting centers on the idea that expenses should be recognized during the same period as the revenue that the expenses are related to. When a company undertakes expenses to engage in some revenue-producing activity, the expense recognition principle says that those expenses should be reflected in the same period as the revenue derived from those expenses.

How does the expense recognition principle work?

The expense recognition principle is a principle of accounting that helps businesses decide when and how to recognize expenses that they incur. Under the expense recognition principle, if work has been performed and you haven’t paid for it yet, you book it as an expense and accrue it as a liability. Conversely, if you have paid for something but haven’t received the associated benefit (revenue), you would book that benefit as an asset (a prepaid expense). 

The bottom line is to match your business’s revenue and expenses in the same period.

On the other hand, businesses may choose to use the cash basis of accounting, wherein they recognize revenue or expenses when cash changes hands (whether going in or out) rather than when a transaction occurs. 

When businesses recognize expenses is based on how they want to run their books – whether they want to take tax deductions earlier or later or if they want to try to match expenses with their associated revenues.

Key Takeaway

Businesses tend to prefer one accounting method or the other, and that will help decide which method they should use – assuming they have a choice. A lot of businesses are required to use accrual accounting.

Example of the expense recognition principle

Let’s say a business incurred $50,000 in labor costs for the production of its products during the last quarter of 2023, but some of its employee paychecks weren’t sent out until after the last day of the year. 

Based on the expense recognition principle, the company would still recognize those labor costs in 2023, since that’s when they were incurred. The work associated with those wages was performed in 2023, and the company benefited from that work in 2023, so the expense would be booked in 2023. The employee paychecks that hadn’t been cashed yet would simply be offset as a liability. 

In cash accounting, on the other hand, the portion of wages not paid until after the first of the year wouldn’t be recognized until 2023. In this case, the company using cash accounting would get a delayed tax benefit by recognizing those wage expenses later. Also, there’d be misalignment between wages expenses and output created when employees were earning those wages.

In other cases, companies using cash accounting actually get tax benefits later. It depends on the transaction type and when money is changing hands.

What are the methods to recognize expenses?

There are two methods that businesses can use for recognizing expenses: cash and accrual. There are rules and practices governing both types of accounting, including how to use them and who can use them. Each has its own benefits and drawbacks. If you want to use the expense recognition principle, though, accrual accounting is the better option.

CurrencyWhen are expenses recognized?When is revenue recognized?CashWhen paidWhen cash is receivedAccrualWhen incurredWhen transaction occurs


Under cash accounting, income and expenses are recognized when cash changes hands, regardless of when the transaction happened. With cash accounting, the company isn’t focused on trying to match revenue and expenses in the same period; it is instead trying to keep in its accounting thorough records of the cash flow of its accounts.

Cash accounting is often preferred because it’s simpler and easier to use. In many cases, it lets companies get the tax benefits of deductible expenses earlier than it could under accrual accounting. This is because they book expenses when they’re paid rather than when revenue starts. But not all businesses are eligible to use cash accounting.


Unlike cash accounting, accrual accounting requires businesses to record income and expenses when transactions happen, rather than when cash changes hands. Many businesses are required to use accrual accounting, including those that make over $26 million in sales in any one year over a three-year period and businesses that make sales on credit.

Accrual accounting is important because it allows businesses to match revenues with their corresponding expenses. In this way, businesses that use accrual accounting can see how they convert assets into expenses in their financials. This also makes it easier for companies to gauge the profitability of particular activities in specific periods. For more info, check out our article on cash vs. accrual accounting. 

When to use the expense recognition principle

These are some examples of when businesses can benefit from accrual accounting and the expense recognition principle.

Salaries and wages: Accrual accounting lets businesses recognize wage expenses when work is performed, rather than when paychecks are cashed.

Sales commissions: If companies are paid commissions tied to sales, those commissions should be recognized when the sales occur.

Employee bonuses: Employee bonuses should be booked in the year the bonuses are earned, rather than when checks are issued.

Depreciation: Depreciation of assets needs to occur in the year the assets were used – and part of their utility expended.

Purchase of supplies: If a business buys supplies for use in production during a later period, that expense should be booked when the supplies are used, rather than when they’re purchased.

Liability for services provided: Once you’ve received the benefit of work performed – even if you haven’t paid for it yet – the expense recognition principle says to go ahead and incur those expenses and accrue them as liabilities for bills owed.

Thankfully, it’s very easy to track expenses and recognize them consistently using top accounting software. To learn about the leading options, check out our review of Intuit QuickBooks accounting software, our Zoho Books review, and our Oracle NetSuite accounting software review.

Whether you use cash or accrual accounting, accounting software lets you choose when to recognize expenses and recognize them consistently across time periods and lines of business.

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Letter Recognition Games Online

Letter recognition games online [Best selection]




You can find a very good selection of letter recognition games online for, all ages.

We made a short list with the best resources where you can find such games, so scroll down to the main article.

For adults, you can find a good selection of recommendations in our Online Games section.

Explore the topic even more by taking a look at our Gaming Hub.

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Letter recognition games or alphabet games are useful for pre-school or primary school children to help them recognize letters and how they sound. Additionally, they can be used as an alternative to similar educational activity books, workbooks, or coloring books.

The aim of such games is to improve children’s reading and writing skills.

You will find plenty of games online. They come in various difficulty levels, they can be static or with more action, and some are focused on specific letters or letter types.

Most of them don’t just train the recognition skills, but also the hearing and matching capabilities, and even digital tracing skills. One can even say that some games resemble certain word games that adults play online.

Note that these games can expose your child to a longer period of time in front of a computer/tablet/phone screen.

For each game, in the right-upper corner of each thumbnail, you can see the recommended grade. Many games are suitable for more stages.

Most of them are puzzle-type games.

The owners of the site even included strategy or skill games for all ages they address, including pre-kindergarten.

⇒ Try some games on Abcya

ABC Match is a letter-matching game offered by ReadWriteThink, in which children have to match letter cards and picture cards that begin with the same letter.

The purpose of the game is to accelerate the learning process for how letters sound, and so to also create the path for better reading skills.

The game comes in two player modes – with or without timer.

What is interesting is that kids can’t turn upwards all cards in a category. They can only see an object card and then a letter card. This way they can also memorize where they’ve seen a certain letter.

⇒ Play ABC Match

Alphabet Tracing Game on chúng tôi is exactly what its name says – kids train their digital drawing or tracing skills, using both capital and lowercase letters.

The board is wide and clean enough to keep them focused. Children can use various colors and an eraser, in case something doesn’t come out as it should.

There’s no background music or any type of sound when the letters are finished or upon turning the page.

⇒ Play the Alphabet Tracing Game

The Alphabet Games on chúng tôi are an excellent resource of all kinds of letter recognition games for various ages, similar to our first suggestion, but perhaps cleaner in terms of design and arrangement.

Games are grouped by grades, by subject, and by core. Inside the Alphabet category, you can find games grouped by letters. This way, you can direct kids to certain games as they are learning the alphabet.

⇒ Play some Alphabet Games

With such a good selection, it will be hard to unglue kids from the computer.

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What Is The Content Marketing Funnel?

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems solid enough then, right?

The truth is, your content marketing efforts can, and should, always be evolving.

Just as marketing strategy best practices shift and adapt to current consumer behavior trends, so too should content marketing.

Your sales team has likely already mapped out a sales funnel to better understand what your target audience is thinking and doing at each stage of the purchasing journey.

You, too, can create a content marketing funnel to guide your ideal customers from the awareness stage to the conversion stage where they become actual customers.

In this post, we’ll explore what exactly a content marketing funnel is, how to create a successful content marketing funnel that converts, and the types of content pieces to include in each stage of the funnel.

What Is A Content Marketing Funnel?

A content marketing funnel enables content marketers to visualize how to leverage existing content to attract potential customers and guide them through their journey until they reach the end goal.

This end goal may include a sale, a demo, a download, or another type of conversion.

A marketing funnel can provide brands with greater visibility into where they may have content gaps along the customer journey.

For example, if a brand has a considerable amount of content aimed at buyers in the awareness stage but not enough content in the decision stage, they may want to shift their efforts to creating more bottom-funnel content.

How To Start Mapping Your Content Funnel

When reviewing each piece of content, you’ll then want to assign what stage of the buyer journey the content aligns with. These stages will include:

Top of the funnel (TOFU): Awareness stage. In this stage, potential customers are searching for information.

Middle of the funnel (MOFU): Interest and consideration stage. In these stages, potential customers are looking at your products or services and reading customer reviews. They may also present this information to key stakeholders.

Bottom of the funnel (BOFU): Intent, evaluation, and conversion stage. Buyers are ready to move forward with their purchasing decision.

As you can see by examining each stage individually, your target audience needs diverse pieces of content depending on where they are at.

Your funnel content can’t adopt a one-size-fits-all approach, or you won’t effectively reach potential buyers. Relevant content must be presented at each funnel stage.

Let’s explore the most effective types of content for each funnel stage.

Top Funnel Content

The top of the funnel is where customers are gathering information to help guide them through the buyer journey.

At this stage, a customer is likely just getting familiar with your business and what you have to offer.

Here, you want to build a positive customer experience to show the buyer you’re worth engaging with further.

A study conducted by Semrush found the following types of TOFU content work best when attracting traffic.

“How-to” guide (72%).

Landing page (35%).

Infographic (28%).

Checklist (27%).

Ebook/white paper (26%).

Video tutorial (23%).

As you can see, most of these types of content are educational materials designed to provide more information in the awareness phase.

The primary goal of your content in this stage is to offer help, and it shouldn’t be too sales-oriented.

Middle Funnel Content

Once your ideal customers reach the middle of the funnel, they’re no longer looking for surface-level, introductory content.

You’ll instead want to look towards creating content that nurtures prospective customers further down the funnel. They might be looking for customer stories, product reviews, or a how-to video.

Looking at the results from the same Semrush study, the following types of MOFU content work best when attracting traffic.

“How-to” guide (44%).

Product overview (40%).

Case study (34%).

Landing page (31%).

Webinar (31%).

Success story (30%)

Consider these potential customers were likely already introduced to your brand during the discovery stage, and therefore should not be presented with discovery stage content. An effective content strategy entails personalizing content for your audience.

In fact, research shows 71% of consumers expect companies to deliver personalized interactions – and 76% get frustrated when this doesn’t happen.

If you’re not tailoring your content plan and content marketing formats to customers at every stage, you risk creating a poor customer experience with your business.

Bottom Funnel Content

Once a potential customer has reached the bottom of the funnel, they’re seeking content that helps them finalize their purchase decision.

They’re looking to learn how your product or service will make their return on investment worthwhile and why you’re the better option than your competitor.

Because these customers are well beyond the awareness stage and looking to potentially convert, the type of content you present to them is crucial to building trust and, ultimately, completing the purchase.

The content you present during the consideration phase can make the difference between a conversion and a lost sale. The top-performing content types in the BOFU stage include:

Product overview.

Customer review.

Success story.

Consider sharing success stories of current customers that are similar to your prospect at this stage of the funnel.

Other examples of content to include at this stage are email campaigns featuring positive customer testimonials and product collateral. Include special offers, free trials, or live demos, too.

What To Do Once You’ve Assessed Your Content

Once you have a comprehensive view of the content that already exists for every stage of the journey, it’s time to identify where you have gaps.

You’ll also want to determine the types of content assets you need to create. For example, maybe you’ve identified you don’t have any how-to content for buyers in the awareness phase. Or, perhaps, you don’t have enough customer success stories.

After you’ve identified content gaps, it’s time to put together an editorial calendar to prioritize what you need to tackle first and when.

Your editorial calendar should be monitored daily to keep track of what you have in the queue, what’s coming up, the intended content audience for the piece, and where the piece falls in the content marketing funnel.

It may also be worthwhile to conduct a competitive analysis of your competitor’s content marketing strategy to identify opportunities for new additional content pieces and how you can make your content better.

You want both relevant and helpful content to meet Google’s Helpful Content System’s standards and create an optimal user experience.


Having a comprehensive and cohesive content strategy is critical for creating a rewarding buying experience. Keep your audience in mind with each piece of content you create.

You’ll also want to have a thorough understanding of your target customer, how they think, what they are looking for, and how you can solve their problem.

An effective content marketing funnel takes time, testing, and patience to perfect, but it’s absolutely necessary to outshine your competitors and come out on top.

More resources: 

Featured Image: Vitalii Vodolazskyi/Shutterstock

What Is The Full Form Of Aicte

What is AICTE?

The All India Council for Technical Education is known by the initials AICTE. It is a statutory organisation within the Ministry of Education of the Government of India and is in charge of organising, planning, and upholding the nation’s standards for management and technical education.

AICTE plays a crucial role in the development of technical education in India. Its efforts have helped to improve the quality of education and ensure that technical institutions in India meet international standards.


The Indian Parliament established the AICTE Act in 1987, providing the council statutory authority. The Act also broadened the council’s mandate to include setting and upholding national norms and standards for technical education.

Over the years, AICTE has played a crucial role in the development of technical education in India. It has been responsible for the accreditation and approval of technical education programs, the development of curriculum, and the promotion of research and development in the field.

In recent years, AICTE has also taken steps to promote innovation and entrepreneurship in technical education, with initiatives such as the establishment of the AICTE Start-up Policy and the AICTE-CII Survey of Industry-Linked Technical Institutes.

Today, AICTE is recognized as one of the leading regulatory bodies for technical education in India, with a mandate to ensure that technical education in the country meets international standards and is aligned with the needs of industry and society.

Roles and responsibilities

The All India Council for Technical Education (AICTE) is a significant statutory organisation that reports to the Indian government’s Ministry of Education. Its primary responsibility is to coordinate and uphold the nation’s technical education standards. The duties and responsibilities of AICTE are as follows −

Approval and Accreditation

AICTE is responsible for approving and accrediting technical education programs offered by institutions across the country. It is also responsible for granting approval to new institutions and courses. AICTE sets standards for the quality of education, infrastructure, faculty members, research facilities, and other important parameters for technical institutions. The council also conducts inspections of institutions to ensure that they meet these standards. Accreditation from AICTE is essential for institutions to receive funding from the government, as well as for students to receive financial aid.

Curriculum Development

AICTE is responsible for developing and revising the curriculum for technical education programs in India. It ensures that the curriculum is updated regularly to keep up with the latest trends and developments. The council also develops guidelines for teaching and learning methods, and encourages the use of modern technology in teaching. AICTE encourages interdisciplinary learning and collaboration between institutions to promote innovation and creativity among students.

Quality Assurance

AICTE monitors the quality of technical education programs in India and takes action against institutions that fail to meet its standards. It also ensures that the faculty members of technical institutions meet the required standards. The council encourages institutions to participate in accreditation processes and provides guidelines for quality improvement. AICTE also takes action against institutions that engage in malpractices, such as charging high fees or admitting students without proper qualifications.

Research and Development

AICTE promotes research and development in the field of technical education in India. It supports and funds research projects in collaboration with academic institutions, industry, and government agencies. The council encourages the development of new technologies and promotes their commercialization. AICTE also encourages institutions to set up research and development centers and promotes entrepreneurship among students.


AICTE collaborates with other organizations in India and abroad to promote technical education and research. It also encourages industry-institute collaborations for the benefit of the students. AICTE organizes seminars, workshops, and conferences to bring together researchers, academicians, and industry experts. The council also encourages the exchange of students and faculty members between institutions to promote cross-cultural learning.

Regulation and Policymaking

AICTE develops and implements policies related to technical education in India. It regulates the functioning of technical institutions and ensures that they follow the standards set by the council. AICTE also promotes the development of technical education in rural and remote areas, and encourages the participation of underprivileged sections of society. The council is also responsible for regulating the fees charged by institutions and ensuring that they are reasonable.

Skill Development

AICTE has taken initiatives for skill development of students and faculty members. It promotes vocational training, apprenticeships, and other skill development programs. The council encourages the development of industry-relevant skills among students and encourages institutions to set up training centers. AICTE also provides scholarships and financial assistance to students from economically weaker sections of society.


In conclusion, the All India Council for Technical Education (AICTE) plays a vital role in the development of technical education in India. By regulating and promoting quality technical education, providing funding and support to institutions and students, and fostering innovation and entrepreneurship, AICTE is helping to create a skilled and dynamic workforce for the country’s future. With its mission to constantly improve the quality of technical education in India, AICTE continues to be a key player in shaping the nation’s progress and growth in the field of technology.


Q1. What types of institutions does AICTE regulate?

Ans. AICTE regulates technical education institutions such as engineering colleges, management institutes, polytechnics, and other technical education institutions in India.

Q2. How does AICTE ensure quality in technical education?

Ans. AICTE ensures quality in technical education by conducting regular inspections and audits of institutions, accrediting institutions and programs, providing guidelines and standards for curriculum, faculty, and infrastructure, and promoting best practices in teaching and research.

Q3. Does AICTE provide scholarships to students?

Ans. Yes, AICTE provides scholarships to students pursuing technical education at approved institutions in India. The scholarships are based on merit and are aimed at encouraging students to pursue technical education and research.

What Is The ‘Some’ Keyword In Swiftui?

The “some” keyword in SwiftUI is used to indicate that a type conforms with a protocol, but the exact conformance is not specified. The AnyView type, a type-erased view that can represent any view conforming to the View protocol, is commonly used in association with it.

SwiftUI defines some View as a type that, without identifying the specific view type, can represent any view that complies with the View protocol. This enables more generalized and adaptable code.

In other words, some keyword is used to declare Opaque types. In the Swift 5.1 version, this is introduced with the support of opaque return types.

What are opaque types?

When you use opaque type, it means you can declare the expected return type without defining an exact type.

For example, you can use some View to create a variable that can hold any view, without knowing the specific type of the view. Here is an example:

let anyView: some View = Text("Hello, World!")

This creates a variable named anyView that can hold any view conforming to the View protocol, and assigns it the value of a Text view displaying the string “Hello, World!”.

In order to create a variable that can hold any conforming type to a protocol without knowing the particular type it will carry, some keyword is used as a type constraint.

Return opaque type without matching exact type

What will happen if we do not return the exact type? In this case, you will get an error like the one below.


An example of code that contains the error looks as follows −

import SwiftUI if isProUser { return Text("You have a premium membership !!") } else { Text("Do you want to become a PRO user?") Button("Become PRO", action: { }) } } } Output

This code will give you an error that looks like this:

error: function declares an opaque return type 'some View', but the return statements in its body do not have matching underlying types

As you can see in the above code, we are returning two types of data. Returning a Text for PRO users and a VStack for the non-premium users.

In this case, the compiler wants to know the underlying concrete type through the “some” keyword. In order to return different types within the same method scope, opaque types must be fixed for the scope of the value.

We could solve the above code by using a wrapping container, like a VStack −

import SwiftUI VStack { if isProUser { Text("You have a premium membership !!") } else { Text("Do you want to become a PRO user?") Button("Become PRO", action: { }) } } }

We have added an additional container, which will only be needed if the isProUser property returns true. Instead of using result builders in the above code, it’s better to rewrite it using the @ViewBuilder attribute −

import SwiftUI @ViewBuilder if isProUser { Text("You have a premium membership !!") } else { Text("Do you want to become a PRO user?") Button("Become PRO", action: { }) } } Conclusion

In conclusion, the “some” keyword in SwiftUI is used to tell the compiler the return type without telling the exact type of returned view. In this way, you can hide critical information.

In order to return the “some” type, you can use the wrapper as a container. Also, you can use the @ViewBuilder attribute instead of the result builder.

What Is The Full Form Of Dca?

Understanding DCA

With digital Cable application, cable tv subscribers can access a spread of digital content and services on their tv displays, which include movies, tv shows, sports activities, video games, and more. Digital Cable Application additionally permits cable operators to collect data on viewership styles, permitting them to tailor content fabric services to specific audiences. Typically, DCA has revolutionised the way human beings watch television, presenting them with more control over their viewing experience and giving cable operators a competitive side in the market.

Features of DCA

DCA is a famous technology used in cable tv providers due to its numerous features. some of DCA’s important features are as follows −

Interactive application − DCA allows customers with access to an active application reference which permits them to explore tv networks and schedules, check on particular programs, and set subsequent show reminders.

Video-on-demand − The DCA allows services that allow customers to select and see films, tv shows, and different content whenever it’s suitable for them.

Pay-according-to-view − DCA also helps subscribe-according-to-view services, which allow users pay to see films, special events, and numerous other content.

Interactive services − DCA lets in services which might be interactive like gaming, buying, and social media integration, enhancing the interactive and entertaining experience of viewing television.

Personalised recommendations − DCA collects information on viewership patterns and preferences, allowing cable operators to offer personalised content recommendations to their subscribers.

Advantages of DCA over traditional cable systems

More channels − DCA technology allows cable operators to provide a wider range of channels to their subscribers, which includes high-definition channels, foreign-language channels, and specialty channels.

Interactive functions − DCA helps with interactive functions like video-on-demand, pay-according-to-view, and interactive application guide, which conventional cable systems can’t provide.

Personalised content − DCA collects data on viewership patterns and possibilities, allowing cable operators to offer personalised content suggestions to their subscribers.

Improved consumer experience − DCA offers a greater engaging and interactive viewing experience, with functions like gaming, buying, and social media integration.

Improved revenue − DCA allows cable operators to provide premium services like pay-according-to-view and video-on-demand, producing additional revenue streams.

Future of DCA in the cable industry

The future of DCA in the cable industry seems bright. Here are some of the reasons why −

Developing demand for digital content − With the rise of digital content and streaming services, there may be a developing demand for digital cable services that provide a much wider range of channels and interactive abilities. DCA technology allows cable operators to fulfil this demand and stay competitive in the market.

Technological enhancements − As technology keeps on enhancing, DCA is probably to evolve and improve, presenting even greater superior functions and services to cable television subscribers.

Personalization − DCA technology allows cable operators to collect data on viewership styles and options, permitting them to offer personalised content suggestions to their subscribers. As personalization becomes more and more important to clients, DCA is likely to play an important role in the cable industry.

Revenue technology − DCA allows cable operators to provide premium services like pay-according-to-view and video-on-demand, producing more revenue streams. As revenue technology becomes increasingly important to cable operators, DCA might become an even more valuable technology.

Conclusion FAQs

Q1. How does Digital Cable Application work?

Ans. DCA works through using digital indicators to deliver cable tv services to subscribers.

Q2. Can I get Digital Cable Application services for my cable television?

Ans. DCA services are usually provided through cable tv operators. you could test along with your nearby cable operator to see if they provide DCA services to your area.

Q3. How does a digital Cable application enhance the viewing experience?

Ans. DCA improves the viewing experience by offering a much wider variety of channels, interactive functions, and customised content suggestions.

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