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In 2023 the newest Wi-Fi will become available to the public. Known as Wi-Fi 6, it will bring speeds of up to 2Gbps to your wireless devices. But it’s not the fastest connection in the world of Wi-Fi. The Wi-Fi Alliance has approved WiGig, and the technology can deliver speeds of 5 Gbps but is not widely used.
If WiGig is faster than Wi-Fi 6, why aren’t we jumping on the bandwagon and skipping Wi-Fi 6 altogether? Well, it is faster, but it has some limitations. Let’s take a look at what it is, and why it is not better than Wi-Fi 6.What is WiGig?
WiGig is another name for a Wi-Fi connection called 802.11ad. It’s also referred to as Wireless AD. It has the possibility of delivering Wi-Fi speeds that are an insane seven or eight times the rates offered by 802.11ac! With download speeds of up to 10 Gbps, WiGig can download an HD movie in a few seconds! It boasts super low latency and almost wired-grade responsiveness.
WiGig uses the 60 GHz spectrum instead of the 2.4 or 5GHz typically used by standard Wi-Fi. This spectrum’s wider channels can pack more data into the signal. It uses beamforming technology for a direct signal between devices, eliminating interference.
The antennas that WiGig uses to send signals between devices are only about the size of your thumb and getting smaller.What are the limitations of WiGig?
Getting this new technology’s speed is something that seems like a no-brainer, but those speeds come with limitations. WiGig has a shorter range than other Wi-Fi standards, realistically only up to about 30 feet. Because it works on the 60 GHz channel, it cannot penetrate walls, other objects, or even people, making it less efficient. So to use it, you’d have to be in the same room as the access point and keep anyone from walking between you and that signal. To use it effectively, you would need multiple access points, with each functioning independently to prevent network traffic.
Another problem is that today WiGig is technically faster than speeds available from almost all internet providers. This discrepancy means that you won’t be able to get its full speeds anyway.What are its uses?
So what is WiGig good for? Right now, WiGig would work best as a compliment to your current Wi-Fi rather than a replacement for it. Some of the uses for it that may be possible soon include:
A replacement for wired connections such as HDMI
Connecting virtual reality and augmented reality equipment when it is in the same room
Multimedia streaming, gaming, and networking applications
Allowing phones, tablets, and computers to wirelessly stream to a high-resolution TV or another monitor in the same roomHow is it different from Wi-Fi 6?
WiGig is much faster than Wi-Fi 6. However, Wi-Fi 6 is more flexible than WiGig because Wi-Fi 6 can travel through objects such as walls, and it travels further. Right now, most WiGig devices need to be self-contained. In other words, you need both the WiGig wireless adapter to communicate with a specific receiver through a direct stream.
Someday you may be able to buy a WiGig-enabled router and a laptop with the WiGig capability and get incredible speeds while the computer is within range of the router. These types of devices are few and far between today. Wi-Fi 6 will be widely available soon, and even though it doesn’t have the lightning speeds of WiGig, you will still see a marked improvement over your current connections.
We know that technology is continually improving, and just recently Qualcomm announced that they have the first 802.11ay Wi-Fi chipsets. These are the next level of WiGig and have the capability for speeds of up to 10 Gbps for all devices. WiGig technology could theoretically reach speeds of 40-50 Gbps, but today’s devices are not capable of handling such data transfer rates, so they have a lot of catching up to do!
So while WiGig speeds may seem like Wi-Fi heaven, it’s not really practical yet for everyday use. Wi-Fi 6, though, will significantly improve your experience over the current 802.11ac standard.
Tracey Rosenberger spent 26 years teaching elementary students, using technology to enhance learning. Now she’s excited to share helpful technology with teachers and everyone else who sees tech as intimidating.
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Amir: Hey, and welcome back to the B2B Brand and Demand podcast with me your host, Amir Bazrafshan. The B2B Brand and Demand podcast is all about the importance of building your brand to generate demand in the world of B2B marketing. And today’s guest is Liz Churchman. She is a B2B PR expert, and we’re going to be covering a ton of useful topics in this episode that’s going to help you to do better PR, build your brand, and generate more demand for your B2B brand. So let’s just jump straight into it. Okay, so Liz, thank you very much for being with us today. Can you tell us who you are and a little bit about what you do?
Liz: I am Liz Churchman. Basically, my role is Client Services Director of Emmett & Churchman Limited, EC-PR for short, and we are a boutique B2B agency. Very much our sweet spot is around tech scaleup, startups, and delivering a strategic approach to PR. A bit more about my role, what does client services director mean? It basically means that across the board, across our client roster, I’m looking after those clients, making sure that they are happy with what we’re delivering, and that’s both from a, I suppose, a strategic perspective but also a tactical perspective.1. What does a strategic approach to PR look like?
Amir: Okay. That’s really interesting. And something that you said in there sort of stood out to me that you take a strategic approach to PR. Could you talk a little bit about what PR is, some common misconceptions, and then perhaps share a little bit about what a strategic approach to PR might look like?
Liz: Yes. So I think you’re absolutely right. There can be some misconceptions of what PR is. It’s very true to say that PR is very much around, for us, it’s about educating, influencing, and persuading your audience, and it’s really important that when people embark on a PR journey that they understand that that’s not something that you can do in seconds, or minutes, or days. And I think for the most part, the people that or the clients that we deal with, they do understand that. And if they don’t, we’re unlikely to be working with them. It’s ensuring that, reinforcing that point that it’s a marathon, not a sprint. Brand awareness in its entirety is not something that happens overnight. And we talk about five truisms when we build that case for PR, and we talk about them being: people can’t buy something they haven’t heard of, people don’t trust something that they are not familiar with, people are ambivalent about what you say about yourself because, “Well, you would say that wouldn’t you?” and your brand is whatever the customer perceives it to be, not what your marketing says it is.2. Third party endorsement and the importance of journalists in niche markets
Liz: And the final one there is that, for us, we’re true believers in the fact that the most effective sales tactic always has been and forever will be third-party endorsement. And if you think about that third party endorsement, journalists are your ultimate third party.
Amir: Right. Absolutely. That’s fantastic though. There’s a lot of gold in there, and I love how you’ve identified that it’s a journalist. I suppose they’ve already got a platform themselves.
Amir: They’re not random people, they’re people that have got a perspective, maybe even got an audience as well, so being endorsed by those people will have a knock-on effect on how you are perceived as well.
Liz: Absolutely. And particularly, in some of the niche markets, I mean, we love tech and we work in some very niche markets. And when you think about those niche markets, whether that’s InsurTech, electronics, you have journalists who have been in that industry for quite a while, and they’ve built up their own brand, and they are well respected and credible and have an authoritative voice. And if you can plug into that and nurture a relationship with those people, it’s going to do wonders for your brand awareness.3. Strategic PR isn’t about press releases
Amir: Right, that’s a great point. On the topic of PR, can you dispel a myth that PR is easy because all it is putting out a press release?
Amir: Yeah. So that was a really interesting what you said there. You said that you might do similar tactics to other PR firms, I’m sort of paraphrasing I suppose, but where you’re getting most value, where you derive most value is from the strategic work that then informs the execution of those tactics.
Liz: Yeah, absolutely.
Amir: Okay. So we mentioned kind of senior buy-in. Could you talk about common pushbacks that you might have kind of experienced and how, if there’s a marketing manager listening to this, if they’re keen on doing that impactful strategic PR work, how might they approach team management? What might their arguments comprise of?5. How strategic PR can help shorten the sales cycle
We need to have a very in depth understanding of who it is we’re targeting. If we don’t, how can we communicate with them? We need to really understand those people, and that’s part of that strategic approach that we take. We’ve been with clients before where they’ve said, “Oh yeah, we know who our target buyer or persona,” sometimes they’re called personas, “we know who that persona is,” but when you actually dig deeper into it, it’s a very loose understanding. They haven’t looked at motivations, they haven’t looked at fears, they’ve not looked at pet peeves or pain points. They’ve just done a little bit of a short exercise to say, “Well, this is their job title, and they work in this kind of company,” and it tends to be very loose. And the point here is that you do have to do that deep dive, otherwise there’s no point in doing it.
So I’ll stop there because I know that I’ve kind of fired quite a lot there. And again, as I said, that communication strategy piece, for us, is our single differentiator from our perspective because without it, you are pretty much flying blind. And that’s not just from a PR perspective, but that’s also from a pure marketing perspective as well. Because as far as we are concerned, any business will have a business plan, and the communication strategy should sit directly under that business plan. It’s informing the business plan. And without it you are basically doing a spray and pray approach to any of your marketing PR activity. That’s how integral it is.6. Why target personas are so important
Amir: Yeah, there’s a lot of wisdom in what you just said there. That was amazing. So again, we come back to the importance of strategy and strategic approach and really making sure that there’s an alignment between business strategy and the communications strategy. And something that comes up again when we speak to customers is going in as a third party, I imagine you bring not just your skills and experience and your contacts, but also perspective and distance from things like a persona where you can poke holes in a healthy way so you can get that depth that you need. Because it sounds like what you’re saying is that persona is really key and having a very tightly defined persona so that the messaging can be again aligned with them, their goals, their struggles, to create that relevance at the top of the funnel, which creates that attention that you need I suppose.
Liz: Yeah, absolutely. It’s critical, and it really does inform, as you said, everything that we would then do. Because as far as we’re concerned, once you understand and you can articulate what that pain point is, what’s that one thing that your persona, what keeps them up at night? And if you keep rallying back to that, you will instill trust and credibility and authority, which then lends itself so nicely into the brand awareness piece. We talk a lot about being visible, but we want to make sure that our clients are visible, valued, and understood. That’s what we talk about. So visible. If they don’t see you, they can’t become familiar with you. Valued. If they don’t trust you, they won’t choose you. And understood. If they don’t understand you, they can’t prefer you. So a lot of what we’re doing is trying to build that empathy and that trust, and you can only do that by talking your customer’s language. I’m kind of touching upon one of your other questions, but, again, I’ll stop there because you can probably tell I get quite passionate about this subject!
Amir: No, no, no, don’t stop yourself. If you’ve got something to say, go ahead and do it because I’m learning a lot. I’m sure the audience is learning a lot as well. I love the “visible, valued, and understood”. It almost sounds like a little mantra to me.
Liz: Yeah, it really is. I mean, again, when we’re out in the industries, and it really doesn’t matter what industry it is, but tech in particular, you see a lot of B2B businesses being very good at talking about themselves and their products and their services. They can drill out any feature of a product any day of the week, but very rarely will you go onto a website where you can genuinely say that they put the customers at the heart of their comms. For me, you should hit a homepage and it should all be about that customer. It shouldn’t be about the business at all, it should be about your customers. And that itself, you cannot do without being strategic, without going through that strategic piece at the very outset. And yes, okay, there’s been times when we’ve had personas, which actually have been quite detailed, but what happens is it almost stops there. They’ve got the persona, but actually they’ve not then gone on to do the messaging.7. Develop your AIDA messaging – what to say to your target persona
Liz: So, if you think about every the AIDA model, awareness, interest, decision, and action, that’s typically the sales cycle. It doesn’t matter what market or what industry we’re talking about, that is what a buyer will go through. And what you should be doing is identifying your personas and then thinking about the message you want to deliver as that buyer goes through that journey, and I think that’s where B2B businesses sometimes fall down is that messaging piece can be missing because that’s your holy grail. Once you’ve got that messaging and once you understand how your buyer consumes content, bring the two together and you have your marketing and PR plan. You know that, for example, LinkedIn is where they consume a lot of their content. Right, let’s think about LinkedIn as a channel. How can we engage them on LinkedIn?
We know what our message is. Now, let’s do some videos or let’s do some written blogs or… Whatever that tactic ends up being, it becomes a tactic that is strategically targeted and focused on that persona we’ve identified. Incredibly powerful once you pull that all together. It does take time. We run a two-day workshop to deliver or to get a first iteration of that comm strategy, but oh my god, have those hairs on your arms standing up on end once you have that moment of clarity because it just completely makes sense then.8. The difference between strategic PR and tactical PR when devising PR output
Amir: Right. So again, we’ve touched on tactics, et cetera. And again, it sounds like you’re saying that the difference between, say two different blog posts, which is the same tactic, the difference between one working and not working, i.e, appealing to the audience and generating engagement and the start of a relationship, is the strategy behind that and, like you say, perhaps the segmentation, positioning, and messaging that forms a foundation of all of that.
It’s still a list of tactics, but they’re strategically focused because what you then do is map each of those pieces of content to each of the stages of that messaging journey. In real terms, and in my mind, you should not be veering off that not that north star because if you do veer off, it’s not having an impact on being able to do that visible, valued, and understood piece with your target personas. It’s okay to go off strategy sometimes, of course it is. There might be a real genuine reason for the business to do that, but it’s important that you consciously have that decision made rather than it just being something that you’ve not actually discussed. You’ve made a conscious decision to go off strategy slightly because there’s a very valid reason, but actually what we need to do is get back onto our strategic focus, which is whatever that might be, whether that’s one persona that you’re targeting or two or three.
But that, again, is all dependent on budget size, which sometimes is quite a challenge, particularly within B2B. Marketers might have few resources and a limited budget, so that’s where the strategy can really play a fundamental role in making sure that every penny you’re spending is working as hard as possible.
Amir: Right. That makes sense. I love the concept of the ideas bank. It sounds like it’s a really powerful asset to have, like you say, to keep you on track with that north star that a good strategy can be, and, I suppose, help to prevent the overtactification of any marketing and PR work because we all love our tactics, don’t we.9. Make sure your strategic approach isn’t eroded by one-off tactics
Liz: Yeah, exactly. Exactly. And it’s really kind of being brave with that as well because I think more often than not, it’s being brave and pushing back. We’ve all been there. We might have a CEO who decides that he really wants to speak at an event, for example, and he knows that this event is quite high profile, and he or she needs to be on there, but when you challenge and say, “Okay, well what impact is that going to have on our strategy in terms of engaging and persuading our target personas and getting in front of those target personas?” More often than not, they will come back and say, “Well, it’s not,” and it tends to end up being what you found when you drill down, it’s actually more of a vanity thing.
And that’s okay as well, but, again, it goes back to that point of actually discussing that within the business and saying, “Okay, CEO over here, you’re willing to take the time to do that, that’s great, but let’s just be mindful of the fact that it’s not strategically going to impact what we’re trying to do,” and that is okay. But just as long as everything’s weighted almost that 80/20 or 90/10, everything is more weighted towards that strategic focus rather than just going off on tangents.10. How B2B brands can recognize that they need to make a change and take a strategic PR approach
Amir: Yeah. Okay. That’s really interesting. Just to push things like forwards a little bit more, and people listening to this maybe can think about the answer to this, but in your experience, what are some of the symptoms that B2B brands experience when they need to do more brand awareness work via PR, et cetera, or another approach? What are some of the ways in which B2B brands are perhaps suffering, even if they’re not fully aware, but they’ll be experiencing some kind of symptoms, I suppose, that there’s a need to take some kind of action in the way that you’re talking about? Can you talk to perhaps the most prominent ones?11. Inconsistent or dull messaging in the business will betray brand awareness efforts
No business wants to be a me too. They want to differentiate, they want to have compelling messaging. But again, you mentioned it earlier, is sometimes having an external, like us coming in, seeing it with a fresh set of eyes, asking the right questions, challenging the business, all of a sudden you get that golden nugget of uniqueness or differentiation, which you probably wouldn’t have got if you were continuing to have those discussions internally. So that tends to be the things that are happening within the business that prompts them to be thinking, “We need to do something around our brand awareness piece.”
Amir: Right. And I love that and I love sort of that bringing it back to the mantra. It sounds like if people are experiencing those on a macro level, I suppose or a principle level, the cure is going to be: be more visible, be more valued, and be more understood.
Liz: Yeah, absolutely. Absolutely.
Amir: And the things like lead quality will no doubt take care of themselves, sales cycles, even perhaps average deal sizes as well, which you’ve sort of built that brand, that familiarity and that relationship at scale with your audience.12. Inconsistent messaging weakens business fundamentals, not just its brand awareness
Liz: Yeah, it’s absolutely that brand awareness, that brand value as well. If we think about, again, knock-on effects, if you have some of those challenges within your business, what you’ll find is that it’s not just the brand piece, but it’s actually you might have high staff turnover, you might have high customer churn as well, or even a lack of customers. So it’s just taking the bigger picture as well, that inconsistency in how you describe yourself as a business and what you believe makes unique, it’s such a fundamental part and it needs to be led from the top. Which is why when we do our strategy piece, we are engaging with the senior members of the team across the business. That should include product or services, it should include operations, it should include HR, it should include the CEO, finance.
You should have representatives from right across the business who will be involved in pooling together or sharing insight and knowledge in order for that strategy piece to be pulled together because it won’t come to life unless those people are bought into it, engaged with it, and then pushing that out within their departments. Otherwise, there’s no point. It’s a strategy for strategy sake.13. Internal buy-in and validation of a communication strategy
Amir: Right. It sounds like what you were describing then, it sounds like there almost needs to be an internal alignment before you can put that out to the market externally. Would you say that’s accurate?
Liz: Yeah, there’s an internal and an external. And the internal, absolutely, we encourage our clients to make sure that even if it ends up being some kind of town hall session where you present it back to the business the core components of that strategy, what our value proposition is, the target sectors we’re going after, what our commercial imperatives are over the next six to 12 months. And in order to deliver against those commercial imperatives, who do we need to be speaking to, and then that obviously feeds into the target persona work and then subsequent messaging. But externally, before you start thinking about activating or executing that strategy, it is incredibly important that you validate it. So if you’re spending the time pooling together messaging for personas, you have to go out to the market and test that and validate it because… And obviously, you might have to do that on a small scale, which is fine, but you need to have confidence that what you’re saying and the language that you’re using is going to resonate with those target personas.
And when we’ve gone through that validation exercise with clients, they have said how powerful it has been for them just having that clarity. Because often, they’ll do the messaging and then not validate it. It’s like, “Well, again, you need to make sure that you are speaking to those customers and going to a trusted network to ensure that what you’re saying does reasonate.”
Amir: Yeah, it sounds like a really logical step and a really foundational and fundamental step. But in my experience, I find that it’s not always part… in the vast majority of cases, it’s not part of the plan.
Liz: No. You do often get that light bulb moment when you’re talking about the comm strategy. And in some respects, it’s not that you oversimplify it, but it just seems so simple, a simple thing when you talk about it. It’s like, “Well, of course. Yeah, that completely makes sense,” but what you find is that that knock-on effect as to what that then helps you to do is often missed. And again, it’s that buy-in piece, isn’t it? It’s our job to make sure that people understand the power of that comm strategy and what it can then deliver. Because we’re not then doing our job properly if we can’t articulate that. So yeah, it is incredibly important.14. Next steps to begin a strategic PR journey in B2B – budget, time and resources
Amir: Okay, so just to round off now, people are listening to this, maybe they’re fired up in wanting to dive into able to see the value and the benefit of it. What might be some decent next steps that somebody could do or some dos and don’ts to help them to enter the world of doing this strategic PR?
Liz: I think it’s just we recognise, and particularly within the B2B world, we’re not talking about big consumer brands here who have got multi-squillion pound budgets. We’re recognizing that few marketers will have that ideal world budget, so budget time or even resource, which means that they have to prioritize. What we also, in our experience, recognise is that businesses who may in some pieces not actually have someone… they have got someone in marketing, but they might not necessarily have the credentials. So what often happens is that people who are maybe started off in an admin type role or are recognized for being very organized, they tend to kind of amalgamate themselves into a type of marketing role. And yes, okay, they might not have the credentials, and the knock-on effect of that is that they end up becoming very, very tactical because they have a perceived idea that, “Okay, marketing is about this, and PR is about that,” so that can have a knock-on impact in terms of what they actually are able to deliver.15. How a PR strategy helps with marketing prioritization
Liz: But I think the most important thing here is if we have got marketers in that role, they will be limited on budget, time, and resource, and that’s where it’s like, “I have to prioritise because I can’t do everything.” And having that robust strategy in place helps you to prioritise. It means that you don’t get pulled from pillar to post. I mean, we talk to our marketers all the time, and they say, “Oh, I’m being asked to do this. I’m being asked to do that,” and what we do is we challenge, we go, “Well, how does that fit into our strategy and have that conscious decision and that pushback,” and we’re not afraid to do that because we believe in the cause. We believe in helping to deliver more of a strategic approach because we know the value that it can deliver.16. How your PR strategy can deliver results in the next six months
Liz: So get that robust strategy in place, spend the time to do that, and answer those key questions. So involve the right people that I’ve talked about. I’ve said people from across the business, set that commercial context. That’s incredibly important as well because then it doesn’t become that strategy that’s, “Oh, it’s in five years’ time. I’m not going to worry about it yet.” If you set a commercial context of the next quarter or the next six months, it puts urgency on what you’re doing. You say, “Right, we’ve got to deliver this amount of revenue in the next six months. Okay, well how can marketing and PR support that? Okay, well let’s look at our value proposition. Is it robust enough? Is it differentiating us? How are we going to prioritize our sectors? We can’t go after everything. Let’s think about the budget we’ve got and what we can realistically prioritize.”
And then you get into, “Okay, realistically, how many personas can we actually proactively go after?” And that’s the important bit as well here is that it’s… We’re talking about proactiveness. You might naturally get some reactive buyers coming into your funnel, which is great, but surely that lends itself into the brand awareness piece, doesn’t it? Because if you increase your brand awareness, that might naturally happen anyway. And then again, validate that thinking. So marketing is designed to be the voice of the customer, so marketing is all about understanding the customer’s pain point in terms of whether that’s product, price, place, and promotion. That should be the marketer’s defence against the business when they want to pool activity. This is what we’re doing. This is what marketing is focused on – the customer’s pain point. And if we do that and we create messaging around that pain point and validate thinking, we are going to be on a great road there in terms of being able to increase that brand awareness and have longevity in that message.17. Strategic PR opens up ideas and creative content – humour, personality and emotion in your messaging
Liz: And I would say, last point, don’t be afraid to think outside the box. I think that there is a creative element that sometimes can be stifled in the B2B world. Think about creative ways of bringing that message into life. Written format isn’t enough anymore. Use humour, use your company’s personality, use emotion. We don’t do enough of that in B2B I feel. We tend to end up going down a bit more of a corporate and professional route. And I think COVID, and can see it on LinkedIn even, those stuffy corporate videos that we used to see are less and less now. People are putting emotion into it, they’re putting personality, and they’re often putting humour into some of those video content pieces, which is great to see because it makes you stand out.
Amir: That’s amazing.
Liz: I’m not quite sure I managed to articulate what those key takeaways were, but hopefully…
Amir: You did. No, there’s a lot of gold there. So basically, if people want to do this, get into PR, really don’t rush the tactics, don’t start creating blog posts and press releases. They need to be clear on the priorities because people tend to be pressed for time and resources and those priorities are informed by the strategy, so perhaps that would be a good place for people to begin. And really understanding that marketing is, like you say, the voice of the customer, so what we need are validated messages to make sure that when we’re publishing content in whatever form it might take, it’s going to resonate and be relevant and therefore get attention. And the last point you made, which I love, is don’t be boring. Create messaging and content that really stands out against the typical landscape of B2B content with promotion and humor. So I think there were some fantastic points in there, Liz. Thank you so much for spending this time with us. I’ve learned a lot, I’m sure the audience has learned a lot, so thank you very much.
Liz: No problem. Thank you for having me.
Amir: And there we go. Thank you for listening to this episode of the B2B Brand and Demand podcast. Be sure to check back next time. We’re going to have another guest that’s going to give lots and lots of useful information about how you can build your B2B brand to generate demand. You can find me on LinkedIn if you search Amir Bazrafshan, and we are also at chúng tôi for more information there. Thank you.
What to know
Midjourney Remaster is a new feature that enhances the quality of old images using a new algorithm that focuses on coherence and detail.
Remaster option can be accessed when creating images on older versions of Midjourney, i.e., v3 or older (at the time of writing).
You can either remaster one of the generated images or create an image using the experimental parameter “–test –creative” manually.
When you enter your ideas on Midjourney, the AI tool creates different samples of images for you to select. Based on the results generated, you can upscale or make variations to one of the images or refresh the whole bunch with a brand-new set of images. In addition to these tools, Midjourney also offers a Remaster function that lets you rework an image created by running it through more algorithms.
In this post, we’ll explain what Remaster on Midjourney is all about and how you can use this feature.
Related: Midjourney Cheat Sheet: Become a Pro at Using Midjourney!
What is Midjourney Remaster?
Midjourney Remaster is a new feature that allows users to enhance the quality of their old images, especially those that were created with older versions of Midjourney. It accomplishes this by employing a new algorithm that is more attentive to coherence and detail.
Remaster can take your old images and make them look like new. It can sharpen the details, remove noise, and correct colors. It can even add new details, like hair or fur.
Related: Midjourney V5: How to Use It
The Remaster function only works when you create images on Midjourney’s older versions. At the time of writing, Midjourney runs on version 4; so if you created images using v3, or older models, you will be able to use the Remaster option to generate an enhanced version of the original image. Being an experimental feature, the remastered image may either look more refined or may entirely change the elements present in the original image.
Related: Can Midjourney Make NSFW?
How to use Remaster on Midjourney
There are two ways you can use the Remaster function inside Midjourney – one is using the Remaster button that will be accessible when you upscale your preferred image and another is by entering certain prompts inside Midjourney.
Method 1: Using Remaster option
The option to remaster images you generate on Midjourney is only available when you create them using an older version of the AI tool. This is because Remaster runs the work created on the older version and processes it through the algorithms of the current version in order to rework it. So, to access the Remaster option, you can use a prompt that looks like this:
/imagine [art description] --v 3
Notice the “–v 3” prompt we added at the end? This is to make sure Midjourney is using version 3 of its AI model instead of the current version (v4, at the time of writing). You can use older models as well to generate your desired set of images.
You can then expand the upscaled remastered image and see how it compares to the original version of the image. Here’s an example of the remaster option we used when creating “chromolithography of Aglais lo” (Aglais lo is a rare species of butterfly).
Related: Can Midjourney Images Be Used Commercially? Midjourney License Explained
Method 2: Using prompts to remaster manually
If you don’t wish to use Midjourney’s older version to remaster images, you can directly use the remaster function using additional prompts that you’ll have to enter manually when tying your input prompt. Remastered images can be generated using the “–test –creative” prompt that you can enter alongside the input. For reference, you can follow the syntax below to generate a remastered image of your concept:
/imagine [art description] --test --creative
The upscaled image should now show up on the screen. You can expand it and save it on your device from here.
If you want Midjourney to rework your idea once again, you can repeat the same prompt as input, and upon each run, you should see different iterations of your concept. You can also add other experimental parameters like “–beta” and “–testp” to get more variations to the image you want to generate.
Related: 3 Ways to Upload an Image to Midjourney
I cannot access the Remaster option in Midjourney. Why? And how to fix
The Remaster option on Midjourney is an experimental feature, meaning it may not work best every time you use it, or on some occasions, won’t even show up as an option. If you’re unable to access the Remaster button:
Make sure your input prompt includes the parameter “–[version number]”; for eg. “–v 3”. This is important because Midjourney can only remaster those images that were created using its older versions. If you don’t include this parameter at the end of your input prompt, images will be created using Midjourney’s current version and these images cannot be remastered as they have already been processed through the newest version’s algorithms.
Some images/art simply won’t show the Remaster option. This could be because Midjourney wasn’t able to create or process another iteration of the concept you entered.
If you entered the “–test –creative” parameters manually, Remaster wouldn’t show up as an option as these parameters themselves are creating remastered images on Midjourney.
That’s all you need to know about Midjourney’s Remaster option.
Microsoft Sway has been available for years, but remains one of Microsoft’s best-kept secrets. The digital storytelling app provides a quick way to create beautiful, animated presentations that are automatically tailored for different devices.
Unlike PowerPoint, there’s not much of a learning curve to Sway. Think of Microsoft Sway as PowerPoint for people who don’t want to learn PowerPoint. In fact, Sway doesn’t even want you to call them “presentations.” You’ll be creating “Sways.”
Table of ContentsIs Microsoft Sway Free?
Microsoft Sway is a web app that’s free for anyone with a Microsoft account. Go to Sway on your browser and login with your Microsoft account. If you’re using Sway as part of Microsoft 365, you’ll have access to a few extra features that people using a free account won’t have, like removing the footer and adding password protection to your Sway presentation.
Microsoft 365 users enjoy higher limits to the number of Sway elements they can use in each Sway they create.
Again, these limits are per Sway presentation. The free account will likely suffice for most users.How You Could Use Sway
A presentation for work
A newsletter for clients
A slideshow of embarrassing photos for a friend’s Zoom birthday party
A compelling story on any topic you wish
A good first step is to look through the templates that Sway provides or “Get inspired by a featured Sway” and view some great examples of what you can do with the app. Alternatively, you can search for a topic, and Sway will create an outline for you to follow. Don’t you wish PowerPoint would do that for you?How to Create and Design a Sway
The Sway workspace is divided into two tabs: Storyline and Design.
Since your final Sway isn’t likely to be a series of slides (although you will have that option), but rather a single, flowing web page that you’ll navigate through by scrolling (either top to bottom or left to right), think of your presentation as a trip you’ll be taking viewers on from start to finish.Sway’s Storyline Workspace
Select Create New to begin a Sway from scratch, or select Start from topic to let Sway create an outline for you. Alternatively, you can begin by uploading a PDF, Word, or PowerPoint document, and Sway will use it as a template.
In this case, we’ll search for a topic and select the Create outline button. Sway will create the framework of your presentation for you.
Sway has automatically given the Sway a title and content cards which you can edit at any time. Delete any card by selecting the trash icon on the card you want to remove.
You add content to your Sway by adding cards to the Storyline, and you can rearrange cards at any time with Sway’s drag-and-drop controls.
Another way to add content to your Sway is by searching for content on your computer or on the web. From the menu bar, select Insert.
From there you can search a variety of sources for content to add to your Sway.
Select a content source and then type a word or phrase into the field marked Search sources. Finally, select the magnifying glass icon or press Enter. Check the Creative Commons Only box to restrict the results to content that doesn’t require a license to use.Card Options
Cards in the Storyline workspace offer a number of options depending on what type of content they hold. Image cards allow you to format the text of the image’s caption, choose the Focus Points on your image, and choose how much you want to emphasize that card.
Setting focus points is important because it helps Sway choose how to position the image. Select the most important part(s) of the image, and Sway will determine the best position for the image depending on your device and the style you choose.
You can see previews of how your content will look on a computer screen or a mobile device.
Text cards also provide options for text formatting, linking, and emphasis.Sway’s Design Workspace
The Design workspace is where you can control the look and feel of your Sway. Select the Design tab from the menu.
Then select Styles.
You’ll always see a preview of how your Sway will appear to others in the Design workspace.
If you’re feeling uninspired, select the Remix button to let Sway choose the design and layout for you.
Select the Play button to get the full experience.How to Share Your Sway
The Share button gives you several ways to share your Sway.
You can generate a view or edit link or share to Facebook, Twitter, or LinkedIn, or you can get the code to embed the Sway on a website.Save Time and Impress Others with Microsoft Sway
Dropbox announced Dropbox Paper in 2024 and launched the product in 2023 as a new way to organize and collaborate with team members from anywhere in the world. Essentially, it wanted a piece of the online collaborative pie that has been held hostage predominantly by Google Drive and Office 365.
It’s been a long and winding road during a short period of time for Dropbox Paper. What is Dropbox Paper and has it held up to the competition or crashed and burned under the weight of its own hype?
Table of ContentsWhat Is Dropbox Paper?
Dropbox Paper is a collaborative editing service with drag and drop features. It’s incredibly flexible, allowing teams of all sizes to come together to create, review, revise, manage, and organize creative ideas. Think of it as a giant, virtual whiteboard that all members of a team can interact with simultaneously.
Paper has recently been integrated into Dropbox itself, no longer considering it to be a standalone service. This means you’ll need a Dropbox account to use Paper. However, anyone who is currently using Paper will retain all documents created, only now they will appear in Dropbox in a .paper format.Dropbox Paper Versus Competitors
“When you come for the king, you had better not miss”. This phrase seems all too relevant when stacking up Dropbox Paper to Google Docs. In this comparison, Paper should have spent more time at the shooting range.
In all fairness, a direct comparison shouldn’t really be a discussion. Aside from collaboration efforts, they’re not even similar in most respects. Google Docs is a style and editing tool for word documents, whereas Paper represents something closer to collaborative note-taking software.
If anything, Dropbox Paper seems to imitate Evernote and Microsoft’s OneNote far more than anything you’d find on Google Drive.
Evernote is and was always meant to be a note-taking tool. You brainstorm an idea and Evernote provides a place for you to jot it down and save it for later. You can then categorize these notes with tags for organizational purposes.
Dropbox does things a little different. Saved documents are filed under folders. This is one of the similarities it has with the Google Docs and Microsoft. This system allows you to create as many folders within folders as you’d like. Quite a step up from Evernote’s limited depth.
Both options provide basic text formatting (bold, italics, bullet points, etc.) Where Evernote earns some points is the ability to support image editing through Skitch. Paper also requires a third-party editing service but does not directly support any which means you’re on your own with the search choices.
Both services have similar ways to share. Paper uses an Invite button whereas Evernote has a Share button. Both allow for permission control over who can edit and view.
When it comes to collaboration, Paper shines brightest. It allows you to draw the attention of a particular note through an @mention. You can then create to-do lists and assign individual tasks to the varying members of your team.
Both options are great but Evernote never had collaboration in mind during its creation. Though they share common ground for teams, Paper stands tall as the winner in this regard.
Versus Microsoft OneNote
OneNote lets you create notebooks. Inside each notebook, you’ve got sections to create text, audio, and image notes. You can also use tags to organize similar notes across all notebooks. Paper, as has been stated, uses a folder system.
OneNote crushes Paper in the formatting department, utilizing a ribbon-style interface not unlike Google Docs. With Paper, all you’ll get is the minimalistic pop-up with limited options. This is said to keep the UI uncluttered and more approachable, but it could do with a few more options.
Paper does not have these things. However, Paper is still better for collaboration needs. For a digital notebook that has a deep integration with Microsoft Office Suite, OneNote is your definitive option.Who Is Dropbox Paper For?
Creators, collaborators, and presenters can all benefit from Dropbox Paper, albeit in small doses. It appears as an endless sheet of white paper and provides a large workspace for brainstorming and embedding varying forms of rich media including Trello, YouTube, Spotify, and Vimeo.
You’ll not only be able to add media but also make it interactive as well. This means you can use Dropbox Paper to create lesson plans for students or video and audio presentations for employees, and share a copy with every participant.
One of the cooler features of Paper that it has over its competitors is the checklist block. This feature allows you to create tasks, assign them to contributors, set a due date, and check them off as completed. It can be a slightly wonky feature as the tasks only appear for those they have been assigned to even though everyone is able to see the due date.
You can add Trello cards to Paper that will update in the document as they are updated on Trello. Any organization currently using this service may find this more beneficial to that of the checklist block.
PostScript, or PS is a common printing language used by many printer manufacturers. PostScript may be common; however, it is not found available for many printers. PostScript is used in high-end printers that are used in the printing industries, some offices, graphic designers, and others who need high-quality printing outputs.
There are two types of printers PostScript printers and Printer Control Language (PCL). Most small home or even some office printers are PCL printers. You will decide to buy a printer at some point and knowing what is PostScript and why is it used in high-end printers will help your choice.What is Adobe PostScript?
Printers that use PostScript are usually more expensive and these printers are mainly used in medium to large industries. These printers are used in printing, publishing, and design businesses.1] PostScript explained
The PostScript Page Description Language was developed by Adobe and released in 1984. It was originally designed for use on laser printers. However, it began to be used on imagesetters for commercial printers. PostScript is a device-independent Page Description Language (PDL). This means the document you print will be the same across all PostScript printers. PostScript describes the graphics and the text so that the printer knows what to print. This means that the print will be uniform. This means that you can print a draft document at home and then send the soft copy to a printer for printing and the two documents would be the same.2] PostScript language is costly to use
One reason for the PostScript printing language to be used in high-end printers is the fact that it is expensive to use. This means it would make regular printers more expensive. The PostScript printers used in industries need to print consistent high-quality files for commercial purposes, so they would find a better use for these costly high-end printers. With most homes or offices not needing to print very high quality, it would not be cost-effective for them to purchase a printer with PostScript. For this reason, manufacturers will use PostScript in high-end printers used in commercial or industrial applications.3] PostScript printers are more specialized
If you think about it, the average person does not need to print high-quality files that would require PostScript. Most persons who would need to print high-quality files would go to a print shop for this. This makes printers that use PostScript language more specialized. Regular printers are device dependent which means they depend on the computer’s memory as well as the small memory in the printer to process files. Printers that use PostScript are not device dependent, they usually have an intermediary server computer that processes their files. Specialized printers are usually more expensive, and they are best for commercial uses.4] PostScript printers are slower than regular printers
Saying that PostScript printers are slower than regular printers may seem like a weird point. However, it is good to note that PostScript printers are slow compared to regular PCL printers. This does not mean that PostScript printers are snail slow, but they are usually not as fast as regular printers. PostScript printers are made for high-quality prints that in some cases need to be large as well.5] PostScript printer files are larger, and more memory is required
PostScript printers are used for commercial applications in most cases. This means a lot of the files will be large. Large files especially with high quality, will take up a lot of memory. PostScript printers would have larger memory and processing capabilities so they will be more expensive. Regular printers do not have a lot of memory in them so that makes them cheaper. Because printers that use PostScript are mainly commercial printers, they are usually very large. This is not to say that PostScript printers cannot be small like an office printer.
Read: Printer keeps pausing during printingWhat does PostScript do in printing?
PostScript is a general-purpose programming language that allows the user to describe the text and graphics on a page. PostScript printers use a computer to run an interpreter for processing the PostScript language files.
PostScript works like vector graphics using mathematical calculations instead of Bitmap and pixels to define graphics and text. This means that a PostScript printer will output higher-quality print and the quality will be consistent across devices.
In essence, this means that the PostScript language creates all the print data and does not rely on the printer for print data. This allow the output to be consistent when printed on more than one type of printer or print device.Are PostScript printers necessary?
If you intend to print only simple graphics and text on a single printer, then you will not need to get a PostScript printer. However, if you design complex work that you want to be printed large, high-quality, and consistently across different devices, you will need a PostScript printer.
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