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Hacking has always been a problem. Whether it’s cracking the code to a vase or the password to an email account, criminals have always exploited security weaknesses for personal profits.

Unfortunately, protecting privacy hasn’t been our strong suit in the digital age. Tech companies push the next line of products and organizations are hesitating to invest in cybersecurity programs for these devices that owners may not even comprehend is a difficult task.

Waning cybersecurity resources

While most software programs provide at least some type of encryption, typically, it’s not the strongest. That is to say, that these software programs are not impenetrable. To effectively and safely utilize technology connected to an important or sensitive network requires education.

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The majority of businesses are not prepared for liability

Most businesses are not prepared for a breach. However, this doesn’t stop them from updating technology or layering new technologies on top of legacy systems. As such, organizations need a solution that is easier to implement and maintain.

Spoofing, phishing, and social engineering are all trademarks of any legitimate hacker. However, each of these strategies is easily countered through cybersecurity education and training.

Poor governance meets new complexity

Most companies are host to dozens of employees with little to no knowledge of cybersecurity and the different ways that hackers infiltrate databases and networks. This creates an environment with essentially dozens of moving access points with further access still to more sensitive networks internally. 

Once a hacker is in the intranet of a company then the overall system must either go into lockdown or risk losing valuable data. Luckily, limiting this risk through education is quite simple as many cybersecurity companies offer education courses and much of the critical information is available for free online. 

An educated workforce will undoubtedly defend against hacking attempts saving businesses an incredible amount in liability. However, avoiding critical or aggressive hacking attempts requires an overall security protocol that is typically nonexistent in today’s corporate world. 

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Blockchain and security protocols

Security by design is usually lacking in IT governance. Managing the complexity of the Internet of Things is quite a difficult, if not impossible task. These unclear privacy protocols and insufficient cybersecurity tools make IoT an incredible liability for businesses of virtually all sizes.

To circumvent the collapse of IoT systems, especially in a corporate setting, emerging technologies like Blockchain must be integrated into current software products, security and otherwise.

The IoT has created opportunities for enterprises and entrepreneurs around the world by providing internet connectivity through as many channels as possible. Ironically, it is the same function that has provided a wealth of possibilities and targets for hackers. 

This prevailing issue of cybersecurity isn’t new by any stretch. In fact, hacking has been an issue as long as the internet itself has existed with much of the hacking done through social manipulation. However, in recent times, hacking has upgraded quite a deal and is now more complex than ever before with hackers capable of exploiting any vulnerable node on a network. 

Even with this reality, many companies still do not deploy sensible cybersecurity protocols that adequately deal with the issue. Much of the success that hackers enjoy is due to a fundamental lack of cybersecurity knowledge that plagues the personnel of the targeted business.

To sum up Blockchain could positively impact cybersecurity because:

It’s the technology behind cryptocurrency that enhances recordkeeping

A secure, immutable peer-to-peer network utilizing cryptography

Dynamically offloading connections to a serverless lightweight blockchain

Could help trap vulnerable parts of databases

After-market Blockchain cybersecurity systems could help companies (automating IoT security to some degree)

The IoT has been incredible for the world at large as the access to the internet has exponentially expanded and therefore so has the spread of information.

This culminates in a world in which any enterprising individual can start a business online and find phenomenal success no matter where they are in the world. However, even with all of the incredible benefits, the IoT has also worsened a problem that we collectively never really solved. 

This can be accomplished in any number of ways but defending against these hacking attempts can be made simple by implementing a strict cybersecurity protocol.

However, protecting the database of your company may become much easier through the use of blockchain technologies that could be used to create transparent databases that still retain privacy and security. Blockchain databases are constantly checked for validity to guarantee that the information goes untouched. 

Additionally, these datasets can be utilized in any number of ways to create other technologies or databases. Traditionally, databases are static record blocks that can be dynamically encrypted to deter hackers. 

However, implementing positive cybersecurity protocols requires constant updating and revisions. The blockchain method may solve this database issue by creating an incredibly secure alternative that will keep the business safe and its clients.

Romy Catauta

Romy Catauta works in the marketing field and is passionate about writing on how to hire a mobile app designer, web design, business, interior design, and psychology.

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10 Blockchain Iot Companies You Should Know In 2023

IoT and blockchain are two well-known technologies, here are the 10 blockchain IoT companies you should know in 2023

The IoT company has created to where it can raise even commonplace household things to another level-there are as of now IoT-empowered wellness trackers for your dog’s collar, a smart toaster that lets you know when your food has been completely toasted and, surprisingly, mirrors reflect that display on-request exercises and show wellness insights. The main thing passed on to do is to consolidate IoT with another buzzy tech area: Blockchain.

Below are 10 Blockchain IoT Companies You Should Know in 2023:


With distributed ledger technology for “tamper-proof data, feeless microtransactions, and low resource requirements,” IOTA views its Tangle network as the “backbone of IoT.” Automated trading of data, products, and services is another feature of IOTA’s Industry Marketplace that helps industrial IoT. Global trade and supply chains, customs and border management, and other industries can all benefit from the company’s distributed ledger solutions.

IoTeX – Building MachineFi for Web3

IoTeX has developed a blockchain-based platform that interfaces information and smart devices to blockchain dApps. The product that the company sells, Ucam, is the “world’s first blockchain home security camera.” It combines blockchain and the Internet of Things to guarantee that users will have safe access to footage taken in and around their homes.


NetObjex is currently one of the most popular blockchain-based Internet of Things projects. The Irvine, California-based company has successfully developed a standardized, decentralized infrastructure for IoT device communication. In addition, the company’s IoToken, which is based on blockchain technology, provides a secure digital platform that enables smart devices in a single ecosystem to communicate and interact with one another.


According to the final addition, ArcTouch is unquestionably the best blockchain IoT startup at the moment. The company’s primary focus is on the creation of blockchain-based applications that facilitate enhanced IoT solution integration. ArcTouch has developed connected, smart solutions that include smart TVs, voice assistants, and even wearables.

The organization focuses on making particular decentralized applications (DApps) that connect to IoT devices. Additionally, ArcTouch’s decentralized applications offer enhanced IoT security.


The UBIRCH Trust Platform can be combined with the Internet of Things platforms to establish what the company refers to as a “chain of trust.” This means that as IoT data is collected, blockchain and cryptography technologies are utilized to guarantee that the data cannot be altered. Medical devices, smart cities, supply chain transparency, and document certification are all possible applications for UBIRCH’s solutions.

Suffescom Solutions Inc.

Western Stack

Western Stack is a leading blockchain development company that provides dedicated teams and cutting-edge technology services to startups and businesses that are growing quickly. It collaborates with clients to design and implement robust, real-world applications to boost revenue and safeguard businesses for the future.

Power Ledger

IoT and blockchain are applied to sustainable energy by Power Ledger. The company wants to make cheap, clean energy available to everyone one day.

Power Ledger currently offers a wide range of energy trading and maintenance products. Additionally, it has power outlets for charging stations and automated payment systems for electric vehicle meters and payment transactions.


A decentralized machine network is Helium. Blockchain is used to connect low-power Internet of Things (IoT) devices like routers and microchips to the Internet. Utilizing radio technology, Helium’s blockchain-based wireless internet infrastructure strengthens internet connection and significantly reduces the power required to run “smart” machines.

Grid plus

Why Iot Is The Backbone For Digital Twin?

The world of technology is undergoing a major shift as the Internet of Things & Digital twins revolutionize the way physical and digital worlds interact. With IoT serving as the vital link between the physical and digital, digital twins act as the virtual representation of their physical counterparts. If businesses want to truly unleash the potential of digital twins for products, processes, and people, IoT must be a key strategic consideration in 2023.

As sensor data and IoT technology capture the physical experiences of these three ‘P’s’, a true digital twin can be created, offering unparalleled insights and capabilities. According to experts, the digital twin market will soon reach $16 billion by 2023 & IoT will play a major role in driving this growth. Unlike lesser terms such as digital replicas and shadows, digital twins are live and dynamic, meaning that any changes to the physical object will be reflected in the digital representation & vice versa. This powerful capability is made possible by the bi-directional link of IIoT, enabling transformative use cases that were once mere dreams.

IoT As the Backbone of Digital Twin Unleashing the Power of IoT: See Your Product’s Life Unfold with a Digital Twin

Gone are the days of relying on guesswork to develop new products. With the IoT revolution, you can find forth smart connected products. These products provide real-world data & feedback. It allows businesses to develop products that meet the needs of their clients. You can produce products better than ever before. With digital twins of products, engineers, and designers can gather behavioural insights of deployed products, allowing them to make informed decisions for future iterations.

What is more, the IoT-powered frame of reference also facilitates cross-functional collaboration, driving efficiencies and improving manufacturing and service processes. With this technology, you can even modify product features and improve part performance based on real-world usage data. This game-changing technology reduces scrap, rework & lead times while giving your business an edge over the competition.

Revolutionize Your Operations with Digital Twins: How IIoT Unlocks Real-Time Operational Intelligence

Are you struggling with disparate and black-boxed information sources in your industrial processes? IIoT is the key to unlocking unknown insights and integrating them with real-time and historical systems of record. By creating digital twins of connected assets & workers, you can gain a comprehensive system-wide view of your industrial environment.

You can improve essential manufacturing KPIs with IIoT through a process lens. Also, you can boost by enhancing the uptime of a single asset on your factory floor. You can also reduce bottlenecks and enhance operational visibility with a digital twin of your production line.

By harnessing the power of connected operational intelligence from diverse assets, you can gain 360-degree visibility in real time. It allows you to be flexible and agile, a necessity in today’s rapidly changing markets and shifting customer demands. Do not get left behind – revolutionize your operations with digital twins and IIoT.

Revolutionizing Maintenance with IoT-Enabled Digital Twins

With the power of digital twins, remote service has never been more efficient. IoT’s flexibility allows for real-time data sampling, enabling mission-critical systems to inform services, optimize resources, and even eliminate the need for on-site technicians.

Telemetry data can also be used to create a digital twin of the deployed asset, providing valuable insights into its health and predicting future maintenance needs through the use of machine learning and physics-based simulation techniques. By simulating historical performance against real-time sensor data, unplanned downtime can be minimized, and asset utilization can be further maximized. Get ready to witness a new era of maintenance with IoT-enabled digital twins.


Unleashing the Potential of Digital Twins! Imagine a world where machines can anticipate and solve problems before they even occur. A world where businesses can test & optimize their products virtually, before even producing a physical prototype. It is the power of digital twins – a technology that is revolutionizing industries.

How Ai And Iot Will Transform The Modern Enterprise In 2023

AI and IoT are the core technologies in 2023 that are transforming modern businesses

Technology plays a crucial part in the growth of modern enterprises. To be at par with competitors as well as the rest of the world, modern enterprises are quickly adopting technologies that can support their business processes and help them realize their maximum potential as an enterprise. Owing to the multifold benefits of AI and IoT, enterprises across all industries are integrating these technologies into their business processes. IoT-driven innovations have opened up many new opportunities for businesses because of the enhanced practical solutions and improved asset utilization. The overall efficiency and delivery of an enterprise are increased by CRM embedded AI as it is the new generation of customer relations. AI also finds its application in competitive intelligence to help enterprises with ever-changing market trends and cyber security, protecting enterprises of all scales from cyber threats. AI and IoT are two of the most used technologies in today’s world however, their application individually might lag in a few aspects than when used together. AI and IoT have a great synergy together forming a wonderful partnership where IoT fetches data, and AI transforms it into meaningful insights. This is the reason that they are called a match made in heaven in the digital world. Irrespective of the size, scale, and business model of a company, automation backed by IoT, which is integrated with AI, and its subset technologies in a cloud-based platform makes an excellent resource for companies in various sectors like healthcare, energy, retail, automobile, manufacturing, etc.  

How will IoT and AI transform modern enterprises in 2023?

Due to the pandemic, the world saw a massive shift in the way we operate. Enterprises have become very conscious of the risks associated with their businesses. The combination of AI and IoT have the capabilities to make better predictions and forecasts about the risk factor involved in the problem statement they are applied to. This ability makes them even more important for the modern age enterprise for minimizing their risk. Be it B2C or B2B, making your customers satisfied is one of the crucial goals of an enterprise. With IoT, enterprises have an abundance of data on the customer behavior pattern and AI has the skills to turn that data into meaningful insights that will help these enterprises give their customers a better experience by providing them personalized services in the year 2023. One of the key objectives of all businesses is to increase their productivity and expand. IoT works in different layers to enhance business productivity by offering real-time employee training, improved coordination between the employees and the client, and eliminating any mismatch of skills required for a particular job whereas, AI software minimizes the time and resources lost in understanding and responding to customer requirements. It helps the businesses focus on the next step of the business process, thus increasing their productivity. The ultimate aim of any enterprise is to maximize revenue and reduce costs. IoT and AI are proving to be beneficial for most industries and will continue to do so in the coming year. With the enhanced smart solutions that these technologies provide and their ability to collect data and monitor the smart sensors, meters, and other attached appliances, AI and IoT will not only help the enterprises to reduce cost but also help them in maximizing their revenue. With IoT devices made smarter with AI, modern enterprises are heading towards a new era of opportunities and growth. AI and IoT have the cumulative ability to restructure the way decisions are made in modern enterprises. With the increased focus on research of new-age technologies, there is an abundance of the scope of innovation. IoT and AI are future-ready technologies. What enterprises need to do is to find their unique problems for which they can use these future-ready technologies and become a part of the new age revolution in technology.  


Why Ignoring Digital Marketing Will Cost You Time And Sales?

If you don’t understand how marketing works, don’t assume that it will automatically produce results. Even though it’s incredibly effective, it takes a lot of planning and strategy to get the most out of it. Let’s find out more about trends and reasons not to ignore digital marketing.

Reasons to not Ignore Your Digital Marketing

Marketing is one of those tools that can help you grow most quickly in less time, It can save effort and money. Let’s find some of the main reasons to not avoid digital marketing in your business.

Improve Sales Build Trust

One of the most important factors that businesses need to consider when it comes to developing trust with their customers is providing value. This can be done through the creation of informative content that’s focused on a specific topic or industry. Having high-quality content can help customers feel like they’re getting the best possible service from a trustworthy business.

Reach More Customers

Today, most businesses are marketing their products and services online. Without being actively involved in this process, you might not be able to reach out to new customers. Digital marketing allows you to identify your ideal customers and tailor communications. It can also help you build a better relationship with them.

Build Brand

By being in the digital space, your brands can reach out to more potential customers and help them become more aware of your products and services. This will allow them to make informed decisions and become loyal customers. Building a strong brand is very important to maintain a good reputation and attract more potential customers.

Beat Competition

Digital marketing is a cost-effective way to reach a targeted audience. It can also help boost brand loyalty and drive sales online. Unfortunately, many businesses fail to invest in marketing due to their lack of awareness. This is why it’s important that you make the necessary investments in order to reap the rewards of this strategy.

Better Traction

Digital marketing is a powerful tool that can help businesses build stronger relationships with their customers. It can be used to reach new audiences and improve the efficiency of their marketing efforts.

4 Marketing Trends to not Ignore SEO and Social Media

One of the most important factors that businesses should consider when it comes to investing in SEO is the long-term growth potential it can provide. It’s a proven strategy that can help them grow their businesses and reach their goals in 2023. However, before you start investing in SEO, it’s important that you monitor and analyze your progress. This process can be very time-consuming and intimidating for a lot of people. Fortunately, there are many companies that can help you get the most out of your SEO efforts by providing a dedicated consultant.

Video Marketing Influencer Marketing

A brand and an influencer are connected through the use of various media outlets, such as YouTube and Instagram. The goal of influencer marketing is to create a connection between the brand and its target market. Unlike celebrity endorsements, which are usually linked to a well-known individual, this type of marketing does not just attach a celebrity to a brand.

It involves working with a network of like-minded individuals who are experts in their field. In addition to being able to create a compelling and effective brand message, influencer marketing also helps users actively seek out the products and services of the company.

Chatbox Interaction

A chatbot can help improve customer interactions and reduce the time it takes to resolve issues. It can also help alleviate the pressure on customer support departments, which can occur when the resources are not enough.

Why is Content Marketing Important for your Business?

A good content marketing strategy is very important for businesses as it allows them to build trust with their customers and improve their conversions. A great content strategy is very important for any business as it can help create a positive experience for its potential customers and keep them coming back.

Your blog’s content can influence conversions. It can help your readers connect with you and make educated decisions. If you’re planning on using blog content to boost traffic, make sure that it’s created with original graphics. According to marketers, the use of stock photos is the least effective method of converting traffic. Also, ensure that your content is formatted with a CTA, and includes a guide that explains what to do next.


A well-designed website is a foundation for any digital marketing strategy, and it can help you connect with potential customers and develop a stronger relationship with your existing ones. Read the entire article and try not to ignore these digital marketing practices. Social media budgets are necessary as platforms like Facebook and Twitter have evolved from being merely communication mediums to being search engines.

The Leap Second’s Time Will Be Up In 2035—And Tech Companies Are Thrilled

It’s the final countdown for the leap second, a janky way of aligning the atomic clock with the natural variation in the Earth’s rotation—but we’ll get to that. At a meeting last week in Versailles, the International Bureau of Weights and Measures (BIPM) voted nearly unanimously to abandon the controversial convention in 2035 for at least 100 years. Basically, the world’s metrologists (people who study measurement) are crossing their fingers and hoping that someone will come up with a better solution for syncing human timekeeping with nature. Here’s why it matters. 

Things get more frustrating the more accurately you try to measure things. A day is 86,400 seconds long—give or take a few milliseconds. The Earth’s rotation is actually slowing down due to lots of complicated factors including the ocean tides and shifts in how the Earth’s mass is distributed. All this means that days are getting ever so slightly longer, a few milliseconds at a time. If we continued to assume that all days are exactly 86,400 seconds long, our clocks would drift out of alignment with the sun. Wait long enough and it would start rising at midnight. 

In 1972, BIMP (it comes from the French name, Bureau International des Poids et Mesures) agreed to a simple fix: leap seconds. Like leap days, leap seconds would be inserted into the year so as to align Universal Coordinated Time (UTC) with the Earth-tracking Universal Time (UTI). Leap seconds aren’t needed predictably or very often. So, instead of having a regular pattern for adding them, BIMP would tally up all the extra milliseconds and it was necessary, tell everyone to add one whole millisecond to the clock. Between 1972 and now, 27 leap seconds have been inserted into UTC. 

While probably not the best idea even back in the 70s, the leap second has become a progressively worse idea as computers made precision timekeeping more widespread. When the leap second was created, accurate clocks were the preserve of research laboratories and military installations. Now, every smartphone can get the exact UTC time accurate to 100 billionth of a second from the GPS and other navigation satellites in orbit. 

The problem is that all the interlinked computers on the internet use UTC to function, not just let you know that it’s time for lunch. When files are saved to a database, they’re time stamped with UTC; when you play an online video game, it relies on UTC to work out who shot first; if you post a Tweet, UTC is in the mix. Keeping everything on track is a major headache for large tech companies like Meta—which recently published a blog post calling for the abolition of the leap second—that rely on UTC to keep their servers in sync and operational.

That’s because the process of adding leap seconds—or possibly removing one as the Earth appears to be speeding up again for some reason—break key assumptions that computers have about how time works. These are simple rules: Minutes have 60 seconds, time always goes forward, doesn’t repeat, doesn’t stop, and so on. Inserting and removing leap seconds makes it very easy for two computers that are meant to be in sync to get out of sync—and when that happens, things break. 

While large companies have developed techniques like “smearing,” where the leap second is added over a number of hours rather than all at once. Still, it would make things a lot easier if they didn’t have to at all. 

Of course, that brings us back to last Friday’s important decision. From 2035, leap seconds are no longer going to matter. BIMP is going to allow UTC and UTI to drift apart until at least 2135, hoping that scientists can come up with a better system of accounting for lost time—or computers can get smarter about handling clock changes. It’s not a perfect fix, but like many modern problems, it might be easier to kick it down the line.

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