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With the relatively high custom duties and local taxes, India is one of the most expensive countries to buy an iPhone. In the recent past, things are changing for Apple in India. The Cupertino giant has finally seized the lion’s share of the premium smartphone market in India. That said, the intent of this article is not to talk about iPhone price in India; Instead, we will ponder why Apple Pay is not available in India.
We have analyzed multiple factors and come up with possible reasons why Apple Pay is not available in India.
1. Single-digit market share
India is a price-sensitive market wherein the average selling price of smartphones stood at $156 in 2023. However, prices for iPhones in India start at around $500.
Needless to say, iPhone’s market share in India is still lingering in the single digits. Apple caters to the premium segment in India, and thus, it isn’t easy to drive the numbers. On the brighter side, it has grabbed an impressive 57 percent share in the premium smartphone market.
Apple is luring iPhone buyers with attractive discounts during online festivals. Flipkart, India’s leading retailer, revealed that iPhone 12 and iPhone 12 mini were the top-selling smartphones during the sale. Talking numbers, Apple’s market share in India is a paltry 3.6%, as opposed to 55 percent market share in the US.
The lower market share could be one of the reasons why Apple Pay is not coming to India (yet!). Setting up Apple Pay in India will involve a sizeable expenditure in terms of money and resources.
On the brighter side, Apple has been crowned as the fastest growing brand in India. It is quite likely that they could introduce Apple Pay in India after gaining a significant market share.
2. Merchant adoption and authentication issues
Merchant adoption is an important metric that decides the fate of the payment system. Even if Apple manages to implement Apple Pay in India, they will be facing the uphill task of getting merchants on board.
Furthermore, iPhone’s lower market share in India will make Apple Pay seem less attractive for merchants. That’s because Apple Pay works only on Apple devices. Thus, automatically excluding a significant userbase from other platforms.
Face ID and Touch ID are an integral part of Apple Pay. However, NCPI (National Payments Corporation of India) and RBI (Reserve Bank of India) guidelines prohibit companies from using biometrics for authentication. They require you to enter a pin that is not as convenient as using Face ID.
Lastly, banks and financial institutions insist on a minimum volume of transactions for any payment method.
3. Regulatory hurdles
In 2023, RBI said that all payment systems should store data within the country for better safety and security. At that time, Apple was working on a UPI-based payment system in India. This meant the company had to set up storage facilities in India or partner with a company based out of India.
As mentioned earlier, NCPI accepts biometric only when it is validated via UIDAI, a government agency. Apple stores Face ID and Touch ID data within the device. Hence, it cannot validate it with an external database.
4. Highly competitive
The mobile payments space in India is heating up, with players like PhonePe, PayTm, and Google Pay fighting for dominance. PhonePe has already established itself as a top player in the space with a 46 percent market share.
Apple is already late to the party, and the company could be staring at huge expenses for customer acquisition. Once again, the lack of interoperability will turn the tide against Apple.
Typically, users don’t frequently change their payment mode, especially when happy with their current choice. This adds more challenges for Apple.
5. UPI Integration
Apple is better off setting up a UPI for Apple Pay. This way, the payment system will seamlessly interact with other banks. Here’s why!
Unlike a few years ago, most payment terminals in India now support NFC (Near-field communication. Hence, merchants no longer have to spend a hefty amount on an NFC payment terminal. This makes it easier for Apple to convince merchants.
Moreover, RBI mandates interoperability. Thus, Apple’s best bet is to base Apple Pay on UPI. That said, Apple will have to rely heavily on its banking partner, which may not be ideal.
My two cents
Let’s face it; Apple is still strengthening its presence in India. Mobile payment space is a volume-driven market, and currently, the odds are stacked up against the Cupertino giant.
I believe this is the same reason why Apple News is not launched in India. Apple’s market share in India is growing at a steady pace. It would only be a matter of time before we get to use Apple Pay in India.
Mahit is an engineer by Education with a corporate stint to his name. He ditched the corporate boardroom wars in favor of the technology battleground. For the better part of a decade, he has worked for popular publishing outlets, including Dennis Publishing, BGR India, AppStorm, MakeUseOf, and iPhonehacks.
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To bolster its stock in the eyes of investors, Apple recently announced it would buy back $60 billion worth of shares. Such a move makes sense – after all, the iPhone maker does have this cash hoard of nearly $150 billion. However, it turns out Apple won’t touch that money, opting instead to borrow the funds.
By borrowing the money, Apple keeps its billions out of the reach of U.S. taxes, saving the corporate giant money while also retiring expensive stock dividends.
You didn’t think there was any altruism involved, did you? The move, however, isn’t without its pitfalls. Moreover, Apple isn’t alone in a corporate game of chess where it’s all about manipulating the tax code, according to a report Friday…
The Washington Post’s Allan Sloan explains Apple would have to pay U.S. taxes if it used cash in overseas bank accounts to pay for the buyback.
At $410 per share, the buy back would shrink Apple’s dividend load by $12.20 per share.
Since dividend payments are not tax-deductible, the company instead will pay interest (which is deductible) of $12.30 per share to borrow the money.
But, wait, there’s more.
Along with saving money on the buyback, Apple boosts it’s earnings per share, a factor always noticed by Wall Street. If U.S. taxes were only less for corporations, they’d drop the tax shelters and come on home, right?
Maybe not, Sloan writes.
With tax rates at 35 percent, it’s considerably cheaper for Apple to borrow money in the United States than it would be for it to repatriate cash held in foreign subsidiaries. But even if the tax rate were only 25 percent, it would be cheaper for it to borrow than to repatriate.
But Apple borrowing a massive amount of money comes with the risk of awashing the company with debt, and that’s exactly what nearly killed Apple in the 1990s.
Analyst Rob Enderle has his doubts, explaining how Cook’s plan could backfire:
He suspects the move could be part of Cook’s exit strategy and a way for the CEO to give himself a “lucrative golden parachute.”
Here’s the quote:
In the near term, though, the buyback will reduce the number of shares in the market.
In addition, offering a huge dividend will entice more people to buy Apple stock. By the law of supply and demand, which a logistics guy like Cook knows backwards and forwards, the end result, regardless of Apple’s performance, should be a massive stock price increase.
And Tim Cook holds a lot of stock.
At any rate, the use of foreign subsidiaries to lower the taxes of U.S. based corporations is mind-boggling.
Start internationally. You create a subsidiary in a low-tax country, such as Luxembourg.
That subsidiary owns intellectual property it licenses to other subsidiaries located in high-tax countries. The royalty fees are tax-deductible, allowing a multinational corporation to move cash from a high-tax pocket to a low-tax pocket.
It’s a similar story in the United States. Although Apple’s headquarters are in California with a tax rate of 8.84 percent, it has an office in tax-free Nevada.
“Setting up an office in Reno is just one of many legal methods Apple uses to reduce its worldwide tax bill by billions of dollars each year,” the NewYork Times reported in 2012.
As it has in Nevada, Apple has created subsidiaries in low-tax places like Ireland, the Netherlands, Luxembourg and the British Virgin Islands — some little more than a letterbox or an anonymous office – that help cut the taxes it pays around the world.
Although Apple is lauded for its creative use of design and technology to develop devices consumers fall over themselves to buy, perhaps the most important employees are tax attorneys, according to the Post.
So, what’s your position on the subject?
And did Cook make a grave mistake by borrowing the money instead of spending some of Apple’s cash pile to pay for the stock buyback?
As reported by 9to5Mac as well as the rest of the world, it has been announced that Apple will officially be working in partnership with IBM to once and for all take over the enterprise market.
This is without doubt a historic announcement from both companies and I would assume there are a few companies trembling in their boots having heard this news…Blackberry likely being one of them. But if you delve a little deeper, you may be able to see something more significant in this partnership. Something that will not only affect the enterprise, but could potentially change the entire landscape for the consumer market as well…
I previously wrote a blog post about an artificial intelligence supercomputer that IBM have developed called WATSON. Just look at him…what a thing of beauty he is!
But what on earth has this got to do with Apple and IBM working together?
“Siri, meet WATSON”…”WATSON, this is Siri”
OK, ok…silly introduction aside now, let me explain my thinking here:
When Siri was 1st announced, it blew the consumer market away. Finally we had what seemed to not only be a relatively accurate voice recognition service in the palm of our hands, but we could actually have conversations with our new AI friend. YouTube instantly blew up with videos of people asking Siri silly, or even naughty questions and testing her knowledge on various subjects. The world was going mad for the era of the virtual assistant.
That was 3 years ago however and now we have a number of different options at our fingertips, with the key competitor here being the somewhat unstoppable Google Now.
I am without doubt an Apple fan (maybe not a fanboy though) but I can still admit when I see something that I believe is superior to an Apple product. Don’t get me wrong, Siri has it’s benefits over Google Now, but for the most part, Google Now is faster, and often brings back more relevant information.
This is where IBM’s WATSON could come into play.
It is no secret that Apple appear to be working on removing the need for Nuance’s voice recognition software within Siri, and replacing it with their own…but developing a brand new artificial backend would just be too much of a monstrous task to undertake alone.
With a marriage (quite literally) between Siri and WATSON however, we could see Apple leapfrogging all of it’s competitors in the virtual assistant space, very swiftly. If the AI backend of Siri was to be run by a dedicated service such as WATSON, not only would we be getting more relevant information back, and likely quicker…but we could have an assistant who is truly capable of learning. Just watch how even an OFFLINE version of WATSON destroys humans in a game of Jeopardy:
I recently wrote about what I envisage for Apple in the home, and how iCloud (with the help of Siri) will be a hub to store all we need to automate our home media and eventually our lives. Whether we control Siri on our wrists, phones or even on a set of Beats headphones, the Apple virtual assistant is going to become so much more than what we currently know of it, and WATSON could be the technology that puts Siri and artificial intelligence into hyper drive.
Partnerships like this come every once in a while, but when it comes to Apple, I always have faith that things are not always necessarily as they seem on the surface.
Yes, this partnership will definitely create the penetration into the enterprise market that Apple have been craving, but I can’t help but speculate on what more can come out of this. Yes, this is all speculation…but this is also not something to be overlooked (in my honest opinion).
These services will no doubt be integrated into the enterprise apps and services that Tim and Virginia have already spoken about, but Apple would not be Apple if they didn’t have something greater considered. That is my opinion at least…what is yours?
Accounts play a key role in a country’s economic management. The Consolidated Fund of India (Article 266), the Contingency Fund of India (Article 267), and the Public Accounts of India (Article 266(2)) are the three different forms of central government finances that are mentioned in the Indian Constitution.What is Government Fund?
Government financing is a formal donation made by a federal, state, or local government body in honor of a noble effort.
In essence, it serves as a transfer payment. Grants do not include technical help or other types of financial aid like loans, loan guarantees, discounted interest rates, direct appropriations, or revenue sharing.
In some cases, such as when a discovery results in a patent that brings in money, there may also be revenue-sharing agreements with the government.
Government funding refers to any circumstance in which a business or initiative receives all or some of its financial support from a government.
The government does more than just give these organizations money, though.
A company that has been awarded a government contract for work usually subcontracts out a portion of the work to other businesses.
For the purposes of the specific subcontract, these businesses are regarded as beneficiaries of government funding and, as such, are governed by all laws and regulations that may be in force.
Governments can also raise money through loans, which can be used to directly or indirectly subsidize borrowing from other sources.
Normal loan terms call for interest on top of full payback. For higher education, government loans, particularly those from the federal government, are frequently utilized.
Frequently, until the beneficiary completes their education, interest charges and repayment requirements are put off. Small business finance is another traditional category of government credit and is normally managed by the Small Business Administration.
The Indian government’s finances are separated into three categories, which are listed below −Consolidated Fund
The most crucial account in the government is the Consolidated Fund of India. Except for extraordinary items, the government’s receipts and expenditures are included in the consolidated fund.
As stated in Article 266 (1) of the Indian Constitution, this fund was established. The Consolidated Fund of India is the repository for all of the government’s direct and indirect tax collections, as well as borrowing costs and repayments of government loans.
Except for unusual expenses, which are covered by the contingency fund or the public account, all government spending comes from this fund. A crucial restriction is that the parliament must approve all withdrawals from this fund.
It is divided into the following five sections −
Charges for expenses made against consolidated funds
Income account (receipts)
Revenue account (disbursements)
Capital statement (receipts)
Capital statement (disbursements)Charged Expenditures on Consolidated Fund
Non-votable means that no vote is required to approve expenditures charged to the Consolidated Fund of India. These costs should be covered by the range of pay and allowances for −
The Chief Executive
The Lok Sabha’s deputy speaker
Judges of the Supreme Court’s salaries and benefits
Judges of the Supreme Court and tribunals’ pensionsContingency Fund
The Indian Constitution’s Article 267(1) makes provision for this fund.
It has a 500 crore rupee corpus. It has the characteristics of an impress (money maintained for a specific purpose).
On behalf of the Indian President, the Secretary of the Finance Ministry is in charge of this fund.
Unexpected or unforeseen expenses are covered by this fund.Article 267 permits each state to establish its own contingency fund.Public Account of India
Article 266(2) of the Constitution establishes the following: The Public Account of India should be the source of all additional public funds received by or on behalf of the Indian government (except for those that are attributed to the Consolidated Fund of India). The following ingredients go towards making this −
Bank savings accounts are available for several ministries and departments.
The national defense fund is comparable to a modest national savings pool.
National Savings and Investments Corp. (money obtained from disinvestment)
The National Catastrophe and Contingency Fund is known as NCCF (for disaster management).
Insurance for communications, provident funds, and other things.Conclusion
The Indian Parliament must approve both the expenditure and the withdrawal of the corresponding amount from the Consolidated Fund in order to maintain the Contingency Fund’s corpus. Similar to this, every government creates a contingency fund in accordance with Article 267(2) of the Constitution. Article 266 of the Indian Constitution establishes the Public Accounts (2).Frequently Asked Questions
Q1. Who controls government money in India?
Ans. The highest governing body is the Ministry of Finance.
Q2. Who is the owner of the India Contingency Fund?
Ans. The Fund is held on behalf of the Indian President by the Secretary to the Government of India, Ministry of Finance, Department of Economic Affairs.
Q3. Who gets salary from Consolidated Fund of India?
Ans. The President’s salary and benefits, the Speaker and Deputy Speaker of the Lok Sabha, the Chairman and Vice Chairman of the Rajya Sabha, Judges of the Supreme Court and High Court get salaries and allowances, while CAG and Lok Pal justices receive salaries and allowances as well.
Q4. Who prepares the budget in India?
Ans. The budget is created by the Ministry of Finance.
Gaming with iPhones show that they need proper heat dissipation
A test of the iPhone 13 Pro Max and the Nubia Red Magic 7 shows that the former needs a good heat dissipation system. The test uses both smartphones to play “Genshin Impact” for about 20 minutes. The picture quality was set to extremely high quality, and the frame rate was 60 frames.
The test reveals that the average temperature of the back cover of the iPhone 13 Pro Max is 43.2°C. Also, the highest temperature is 46.6°C while the lowest temperature is 38.0°C. Because the frame is metal, it feels obviously hot. The average frame rate of the game is 53 and it runs relatively smoothly. However, mid-way through the game, there were some stutters.
For the Nubia Red Magic 7, the average temperature of the back cover is 41.3°C. The highest temperature is 44.0°C while the lowest temperature is 35.5°C. Although the frame of the Red Magic 7 is also metal, we can barely feel the temperature because of its cooling fans. The average frame rate of the game is 59, and it runs very smoothly, with almost no stuttering.
From the game test results of the iPhone 13 Pro Max and Red Magic 7 playing “Genshin Impact”, the iPhone 13 Pro Max is not as good as the Red Magic 7 in terms of the temperature of the back cover or the frame rate of the game.
This shows that Apple may need to pay attention to the cooling of the iPhone. However, it is not. Here are the most probable reasons why the iPhone does not pay attention to heat dissipation1. Apple’s pursuit of design and beauty affects heat dissipation improvement
If the heat dissipation material and other components are to be installed at the same time, this will inevitably lead to a thicker and heavier fuselage. This is unacceptable for Apple’s iPhone which pursues a thin and light feel design.
Dismantling the iPhone, iFixit reveals that the internal structure of Apple’s latest iPhone is very compact. The placement structure is simple and orderly. If it adds heat dissipation materials, it will conflict with the simple design beauty principle inside Apple’s iPhone.Gizchina News of the week
Join GizChina on Telegram2. Apple’s “uniformity” checks heating issues
It is easy for Apple to control parameters that raise the temperature of its devices. This is because of the “uniformity” of Apple’s ecosystem. For Android, we have the open Android system + third-party manufacturers’ hardware + open third-party application stores. The design at any of these levels could cause the device to heat up easily. Thus, there is a need for a proper heat dissipation system.
However, for Apple, Apple’s iOS system + Apple’s hardware + Apple’s closed application store. Thus, Apple is in control of all the levels along the way. We can simply characterize the iOS camp to have a “uniform and central” nature. This uniform nature makes heating not much of an issue.
For example, the same application software running on different brands of Android phones will basically have a large user experience gap due to different optimization and hardware configuration. In order to have a better user experience, Android mobile phone manufacturers must stack materials. This includes paying attention to heat dissipation, in order to obtain a better user experience.
Apple’s iPhone is different. Its powerful hardware configuration, coupled with the unified App Store checks the quality of application software. This enables the iPhone to obtain a better user experience.3. iPhones do not heat up during short gaming
iPhone users buy the device for prestige, taking pictures, communicating and sending text messages, and occasionally gaming. This also means that there are not many scenes and time for the heat dissipation to play a role. Perhaps, Apple thinks it is unnecessary to pile up heat dissipation materials for usage scenarios that are not so common.
In addition, if consumers are not satisfied with the user experience of playing games on the iPhone, they can buy Android phones with better heat dissipation. Apple is open to users buying Android phones. Once upon a time, Apple CEO Cook directly recommended consumers to buy Android phones in response to consumers calling for Apple to open up third-party application installations.4. Apple’s powerful hardware sometimes permit gaming in power-saving mode
As we all know, Apple’s hardware performance has always been ahead of the Android competitors. Taking the A15 versus the new generation Snapdragon 8 Gen 1 as an example, test results show that in terms of CPU multi-core, the energy consumption ratio of A15 is 570 points/W, while the Snapdragon 8 Gen 1 is only 343 points/W. This means that the Android flagship processor is nearly 40% behind. Although the Dimensity 9000 will reduce this gap, the reduction will not be significant.
The same is true for the GPU energy consumption ratio. The Snapdragon 8 Gen 1 is 3.84 points/W, while the A15 is 6.84 points/W. The latter is almost 50% ahead. Apple’s hardware is so powerful that the iPhone can play a lot of games smoothly in power-saving mode. The power-saving mode is mainly to control the CPU power. As long as it is not overheated, you can play smoothly, which also makes the heat dissipation insignificant.Conclusion
It is not that Apple does not care about heat dissipation. The truth is that there is really no need for stacking heat dissipation materials on the iPhone presently. From its kind of customers to its good hardware, only a small chunk of iPhone users will have reason(s) to complain about heat dissipation.
Apple announced a few new products yesterday, including a new thin and light iPad Air model.
But mostly, the event was an assault on its old rival Microsoft.
Always disciplined in messaging, the message from Apple was loud and clear: Microsoft has no vision and their software is wildly overpriced.
Apple CEO Tim Cook had this to say about Microsoft at the announcement: “The competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they will do next?”
Apple engineering VP Craig Federighi said: “The days of spending hundreds of dollars to get the most from your computer are gone.”
And Senior Apple VP Eddy Cue said “Others would have you spend as small fortune every year just to get their apps,” referring to Microsoft Office 365, which was displayed on the screen behind him.
To emphasize their point of pricing, Apple appeared to cut prices to the products that compete against Microsoft cash-cow Windows and Office products to zero.
Apple announced yesterday that the new version of OS X, code-named Mavericks, would be free.
In practical terms, it’s not much of a price drop. OS X, Mountain Lion cost only $19.99. Still, even that is far less than what Microsoft charges for Windows 8, which starts at $119.99 and goes up to $199.99.
Microsoft charges as much as they do because, well, that’s what they do for a living. They sell software, mostly. The Windows division earned more than $19 billion last year. Giving away Windows free is not an option.
The disparity between OS X’s new price of free and Windows’ price of $119.99 is an illusion, actually. OS X isn’t actually free, and Windows usually costs far less.
Apple’s new pricing policy is about making less money and lowering revenue by the amount they used to make with OS purchases. The cost of OS X will be recouped by system and content sales.
Mavericks is free in the same way a 16 GB subsidized iPhone 5S costs $199 instead of $649. A “subsidized” phone isn’t actually subsidized at all. Quite the opposite. The apparent price has been reduced, but then the consumer pays for it in their monthly wireless bill. Even after it’s paid off, the customer keeps paying for it. So the average “subsidized” iPhone costs far more than an unlocked iPhone.
Likewise, about 65% of the revenue from the Windows division at Microsoft comes from sales of Windows – not to users but to PC and laptop makers, which pay a bulk rate for Windows far less than the retail consumer price.
When a user buys a new PC or laptop, they get Windows “free” in the same way a new iMac or MacBook user gets OS X “free.”
So OS X really costs more than free. And Windows usually costs less than $119.99. But the perception Apple’s new pricing policy creates strongly favors Apple in the minds of consumers.
Microsoft’s complex and confusing pricing structure also works against Microsoft. While even when OS X cost money, it was one simple price for everybody. Windows, on the other hand, costs different prices for different versions when you buy from the Microsoft Store. And it costs different prices on other sides, where online retailers are trying to compete on price against each other.
As a result, the purchase of Windows is often a negative experience as consumers experience the “paradox of choice,” as psychologist Barry Schwartz calls it, followed by buyer’s remorse.
The “paradox of choice” is a feeling of unhappiness caused by not being sure which version to get — save money on the basic version with fewer features or spend more and get Windows 8.1 Pro? Add Windows Media Center for an additional $99.99?
Buyer’s remorse is that lingering feeling after purchase that one got the wrong version.
Even when past versions of OS X cost actual money, it was a good feeling for consumers. One version meant no choice paralysis and no buyer’s remorse. But now that it appears to be free, upgraders will feel great after downloading it, whereas Windows upgraders and buyers will continue to feel bad after paying for Windows.
Apple also recently made both iLife and iWork productivity suites free. (Note that these are free only for upgraders and new device buyers.)
Office 365 now costs a $99 per year subscription fee, which means that, say, over a decade Microsoft customers will pay a whopping $1,000 for productivity suites competitors are charging nothing for. And although Microsoft’s Office is far more “feature rich” for some professionals, Apple’s alternatives are far simpler and easier to use for the majority of people.Why Microsoft is Now Enemy #1
I believe there are two reasons why Apple is suddenly gunning for Microsoft.
The first is that Microsoft is currently in disarray. Microsoft CEO Steve Ballmer, who has held that position since 2000 and worked at Microsoft since 1980, announced in August that he would leave the company within a year.
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